world environment day 2016 social listening

More Than 100 Million People Heard About World Environment Day 2016. Did you?

From I should commemorate it with a painting, to serious discussions about the illegal trade of wildlife, we listened to everything that was going on during the World Environment Day 2016.

World Environment Day is observed every year on June 5 since 1976. Run by the United Nations Environment Programme, it’s all about encouraging worldwide awareness and action for the protection of Earth’s environment. Nowadays, WED is celebrated in over 100 countries. Its reach has become global.

This year’s theme was to “fight against the illegal trade in wildlife”. As we can read on the WED2016 website:

(…) Celebrate all those species under threat and take action of your own to help safeguard them for future generations. This can be about animals or plants that are threatened within your local area as well as at the national or global level – many local extinctions will eventually add up to a global extinction!

While the opportunity for brands to interact might not be as huge, as Leo getting an Oscar, it’s still a noble and respectable cause. And it should be treated as such.

Brands Interacting

When it comes to World Environment Day, you’d expect various brands to interact. Even real estate developers took part.

Using Brand24 social and internet monitoring capabilities, we also found a post from Philips, which thought it suitable to post its air cleanser’s ad on this day.

Think that’s it? No, Philips went a lot further, posting an engaging video correlating with the graphics above.

Another interesting example is the image shared by ZTE Corporation, a Chinese smartphone maker.

LG went 360 degrees to support World Environment Day 2016. The company takes the viewer on a “whirlwind tour of some of the world’s most famous heritage sites which remind us of our common humanity and collective sense of wonder”. This, by far, is the most interesting example. LG took a great opportunity, paired it with its own product (the 360 CAM) and served it to the public the right way.

Hope you don’t mind a bit of self-promotion, but I also had a chance to write an article for ABB – especially for the World Environment Day. That’s another way of promoting both the initiative and the company itself. Just remember about enriching the text with eye-catching visuals, such as infographics.

But we’ve got more! Nestle shared an article regarding their efforts in conserving the environment in Malaysia, where the company is working towards achieving zero waste for disposal at all of their sites.

But “regular” people took part, as well

Here’s one of the most literal examples of why initiatives like the World Environment Day are necessary.

As you can see, the Internet really came alive during World Environment Day in a healthy and truly engaging way.

#WorldEnvironmentDay

A video posted by Gal Gadot (@gal_gadot) on

?If we don?t do something about it, we are going to lose everything that we have here in Africa,? says 30-year-old James Suter (@jamessuter), the co-founder of Black Bean Productions ? a media studio on a mission to spotlight wildlife conservation issues. Cape Town, South Africa-based James and his team recently returned from a trip to Central Kenya where they documented the world?s last three northern white rhinos ? two of which are pictured here. ?Pre-1960, there were over 2,000 in Central and East Africa, south of the Sahara,? James says. ?And at the moment, there are three left in one location.? While the future of the northern white rhino looks grim, James isn?t losing hope. ?We?re trying to educate people and trying to spread the word. And I think the same can be done by anyone.? #WorldEnvironmentDay Photo by @jamessuter

A photo posted by Instagram (@instagram) on

And what about you? Did you hear about it?


Antoni Zolciak

An editor with lots of love for branding and content marketing. All about photography, technology and cars. Writes for Brand24, Digital Camera Poland, techManiaK and AutoCentrum.