5 Tips on Creative Twitter Cover Photos from Real Brands

Tom Tom
December 11, 2015 ・ 4 min read
5 Tips on Creative Twitter Cover Photos from Real Brands

Don’t judge the book by its cover? Is it really so? People tend to make snap judgements based on the way you look going much deeper than just your personal clothing taste. Your image speaks for your business and communicates a great deal of socially important things to others.  Are your taking this lesson to your Twitter Cover Photo?

With its more than half a billion users, Twitter is a powerful tool to promote, connect and brand a company. A single tweet can have an immense impact on your online community. Did you know that Barack Obama tweets personally?  Your Twitter background image is the first thing social media users notice once landing on your page. It is also a free piece of advertising real estate that can effectively complement your Twitter bio limited to nothing more than just 140 characters. Are you tapping into the true potential of your Twitter header image? If you are still with me, chances are that you might need a little inspiration.

To make your life easier, we have listed the 5 Brilliant Twitter Cover Photos Examples from Real Brands and explained what makes them successful. Check them out and motivate your new engaging and eye-catching Twitter Cover Photo.

5 Tips on Creative Twitter Cover Photos from Real Brands

1.Target. Stay relevant

Target. Stay relevant.

Target took advantage of the holiday season to highlight products that perfectly match their customers’ current festive mood and needs. All well coordinated with the corporate branding colour scheme and complementing their signature logo.

Strategy Tips: Allow your Twitter header photo to encompass the latest trends and use them to promote your product.

2. Samsung. Showcase your products

Samsung. Showcase your products

Your Twitter header photo is a valuable and free piece of advertising real estate – and it’s a great space for promoting current marketing campaigns such as a new product launch. Samsung Poland is doing a great job here supporting the launch of its latest smartwatch Samsung Gear S2 with an elegant and simply designed message.

Strategy Tips: Capitalize on the prominent visibility of the Twitter header photo and use it to promote your current marketing campaigns. Balance the text and negative space right. A clear and short message works better than a super busy photo.

3. Buffer. Add a human face to your business

Buffer. Add a human face to your business.

It is much easier to relate with a brand when you see its human face. Buffer have mastered this lesson by featuring their own employees on the Twitter cover picture. A non-product-centric image sends a clear message to the followers – we are much more than the product we provide. Sounds authentic? Surely it does.

Strategy Tips: Use your Twitter Cover Photo to transmit the human side of your business and to personalise your marketing communication. This will shorten the distance between a consumer and your brand helping your followers to relate with your activity.

4. Brand24. Open up your door to other platforms

Brand24. Open up your door to other platforms.

Brand24.com‘s cover photo is perfectly simple. While it focuses on promoting the social media monitoring tool itself, it also helps the Twitter users to find the brand on other social media platforms. Look at its top left corner – it states the names of the other preferred online channels. Moreover, by incorporating a smart-phone into the design the brand skilfully communicates that the product is available also as a mobile application. Well done.

Strategy Tips: Include names of other social media platforms in your Twitter Cover Photo and open up the door for Twitter users to follow your business on other online channels.

5. Nike. Connect with your customer’s lifestyles

Nike. Connect with your customer's lifestyles.

Another example of a successful and non-product-centric approach to the Twitter cover photo – connect with your customers’ lifestyle. Instead of pushing the products, inspire to purchase it. Nike know this rule more than well enough. Presenting an athletic runner in the middle of a path that stimulates all senses, their Twitter cover photo reflects the fitness and adventurous lifestyle the brand encompasses. All completed with just a subtle signature sign – the iconic Nike “swoosh”. Easy to relate to? Very easy. Beware, though, it takes a strongly recognizable band to be able to reduce the branding message up to this format.

Strategy Tips: Give your consumers something to identify with and add the meaning to your product. Connect with you audience using the Twitter Cover Photo as a space to promote the lifestyle they aspire to!

Any other mesmerizing Twitter cover photos you have spotted recently around brands you follow on Twitter? Share your favourites and let us say ‘Wow! this is really great!’.