Don’t judge the book by its cover? Is it really so? People tend to make snap judgements based on the way you look going much deeper than just your personal clothing taste. Your image speaks for your business and communicates a great deal of socially important things to others. Are your taking this lesson to your Twitter Cover Photo?
With its more than half a billion users, Twitter is a powerful tool to promote, connect and brand a company. A single tweet can have an immense impact on your online community. Did you know that Barack Obama tweets personally? Your Twitter background image is the first thing social media users notice once landing on your page. It is also a freeAre you tapping into the true potential of your Twitter header image? If you are still with me, chances are that you might need a little inspiration.
To make your life easier,
5 Tips on Creative Twitter Cover Photos from Real Brands
1.Target. Stay relevant
Target took advantage of the holiday season to highlight products that perfectly match their customers’ current festive mood and needs. All well coordinated with the corporate branding colour scheme and complementing their signature logo.
Strategy Tips: Allow your Twitter header photo to the latest trends and use them to promote your product.
2. Samsung. Showcase your products
Samsung Poland is doing a great job here supporting the launch of its latest smartwatch Samsung Gear S2 with an elegant and simply designed message.
Strategy Tips: C
It is much easier to relate with a brand when you see its human face. Buffer have mastered this lesson by featuring their own employees on the Twitter cover picture. A non-product-centric image sends a clear message to the followers – we are much more than the product we provide. Sounds authentic? Surely it does.
Strategy Tips: Use your Twitter Cover Photo to transmit the human side of your business and to personalise your marketing communication. This will shorten the distance between a consumer and your brand helping your followers to relate with your activity.
4. Brand24. Open up your door to other platforms
Brand24.com‘s cover photo is perfectly simple. While it focuses on promoting the social media monitoring tool itself, it also helps the Twitter users to find the brand on other social media platforms. Look at its top left corner – it states the names of the other preferred online channels. Moreover, by incorporating a smart-phone into the design the brand skilfully communicates that the product is available also as a mobile application. Well done.
Strategy Tips:
5. Nike. Connect with your customer’s lifestyles
Another example of a successful and non-product-centric approach to the Twitter cover photo – connect with your customers’ lifestyle. Instead of pushing the products, inspire to purchase it. Nike know this rule more than well enough. Presenting an athletic runner in the middle of a path that stimulates all senses, their Twitter cover photo reflects the fitness and adventurous lifestyle
Strategy Tips: Give your consumers something to identify with and add the meaning to your product. Connect with you audience using the Twitter Cover Photo as a space to promote the lifestyle they aspire to!
Any other mesmerizing Twitter cover photos you have spotted recently around brands you follow on Twitter? Share your favourites and let us say ‘Wow! this is really great!’.
Gosia Letki
Fascinated with Brand24. Content Manager here at Brand24 with particular interest in social media marketing strategy. A life enthusiast driven by endless world curiosity. Can talk hours about horses.
