5 Tips on Creative Twitter Cover Photos from Real Brands
Don’t judge the book by its cover? Is it really so? People tend to make snap judgements based on the way you look going much deeper than just your personal clothing taste. Your image speaks for your business and communicates a great deal of socially important things to others. Are your taking this lesson to your Twitter Cover Photo?
With its more than half a billion users, Twitter is a powerful tool to promote, connect and brand a company. A single tweet can have an immense impact on your online community. Did you know that Barack Obama tweets personally? Your Twitter background image is the first thing social media users notice once landing on your page. It is also a freeAre you tapping into the true potential of your Twitter header image? If you are still with me, chances are that you might need a little inspiration.
To make your life easier,
5 Tips on Creative Twitter Cover Photos from Real Brands
1.Target. Stay relevant
Target took advantage of the holiday season to highlight products that perfectly match their customers’ current festive mood and needs. All well coordinated with the corporate branding colour scheme and complementing their signature logo.
Strategy Tips: Allow your Twitter header photo to the latest trends and use them to promote your product.
2. Samsung. Showcase your products
Samsung Poland is doing a great job here supporting the launch of its latest smartwatch Samsung Gear S2 with an elegant and simply designed message.
Strategy Tips: C
It is much easier to relate with a brand when you see its human face. Buffer have mastered this lesson by featuring their own employees on the Twitter cover picture. A non-product-centric image sends a clear message to the followers – we are much more than the product we provide. Sounds authentic? Surely it does.
Strategy Tips: Use your Twitter Cover Photo to transmit the human side of your business and to personalise your marketing communication. This will shorten the distance between a consumer and your brand helping your followers to relate with your activity.
4. Brand24. Open up your door to other platforms
Brand24.com‘s cover photo is perfectly simple. While it focuses on promoting the social media monitoring tool itself, it also helps the Twitter users to find the brand on other social media platforms. Look at its top left corner – it states the names of the other preferred online channels. Moreover, by incorporating a smart-phone into the design the brand skilfully communicates that the product is available also as a mobile application. Well done.
Strategy Tips:
5. Nike. Connect with your customer’s lifestyles
Another example of a successful and non-product-centric approach to the Twitter cover photo – connect with your customers’ lifestyle. Instead of pushing the products, inspire to purchase it. Nike know this rule more than well enough. Presenting an athletic runner in the middle of a path that stimulates all senses, their Twitter cover photo reflects the fitness and adventurous lifestyle
Strategy Tips: Give your consumers something to identify with and add the meaning to your product. Connect with you audience using the Twitter Cover Photo as a space to promote the lifestyle they aspire to!
Any other mesmerizing Twitter cover photos you have spotted recently around brands you follow on Twitter? Share your favourites and let us say ‘Wow! this is really great!’.
FAQ
What size is the Twitter banner image?
The Twitter header dimensions are 1500 pixels wide by 500 pixels tall. However, keep in mind that Twitter compresses these images, so it’s best to use a file that’s below the maximum file size of 2 MB. These dimensions ensure that your Twitter header images fit well within the layout of the Twitter page without any important details being cut off.
What makes a good Twitter banner?
A good Twitter banner effectively represents your personal or business brand. It should be visually appealing, high-quality, and relevant to your Twitter profile. The best Twitter headers are those that complement your profile picture and overall profile aesthetic. Your banner can feature text, but remember that it may be cut off on mobile or smaller screens. Important information and elements should be placed in the center of the image to ensure visibility across devices.
How do I make my Twitter cover photo fit?
To make your Twitter cover photo fit perfectly, start by using the correct dimensions (1500×500 pixels). Design skills are a plus, but there are also various online tools that provide templates with the correct dimensions for Twitter headers. If you’re including text or logos in your banner, keep them in the center of the image to prevent them from being cut off. Make sure to check how your header looks on different devices and adjust the aspect ratio if necessary.
What should my Twitter cover photo be?
Your Twitter cover photo should be something that represents you or your brand effectively. It could be a high-quality image of your products, a photo of your team, an illustration that reflects your brand’s aesthetics, a branded image with your tagline, or any other visual that speaks to your brand’s identity. Twitter recommends using an image with a maximum file size of 2 MB for best results. Ensure that it looks good on both desktop and mobile versions of the Twitter app to cater to all users.