Bad reviews are good. For real. Learn how to handle them to change the attitude of unhappy customers.

Can you imagine being a digital marketer and not using a sentiment analysis tool? Neither can I! Check out some of the best sentiment analysis tools out there.

Check out the 5 digital marketing solutions that will help you gain a competitive edge over your business rivals.

Social mentions are all over social media. But do you know what a social mention actually is? Read on to find out and learn the best ways to monitor them!

Content creation or marketing a product or service without customer personas can be hit or miss. Learn how to create customer personas that will help communicate with your target audience more effectively.

Whether you like it or not, your business is most likely talked about somewhere online. Have a look at the 12 best social media monitoring tools that will help you keep track of those conversations.

Learn how to use social media monitoring to search hashtags by date and back it up with analytics that will tell you much more than just browsing mentions of given hashtags via native social media apps and their websites.

One might think social media monitoring refers exclusively to tracking social networks, but there’s more to it than meets the eye. Read on to learn how to go beyond with traditional media monitoring.

Have a look at how to leverage social media competitor analysis to avoid the mistakes your business rivals make and push your business forward faster.

Have a look at the list of ideas on how to promote a small business online and try implementing some of them yourself!