Content creation or marketing a product or service without customer personas can be hit or miss. Learn how to create customer personas that will help communicate with your target audience more effectively.

Whether you like it or not, your business is most likely talked about somewhere online. Have a look at the 12 best social media monitoring tools that will help you keep track of those conversations.

Learn how to use social media monitoring to search hashtags by date and back it up with analytics that will tell you much more than just browsing mentions of given hashtags via native social media apps and their websites.

One might think social media monitoring refers exclusively to tracking social networks, but there’s more to it than meets the eye. Read on to learn how to go beyond with traditional media monitoring.

Have a look at how to leverage social media competitor analysis to avoid the mistakes your business rivals make and push your business forward faster.

Have a look at the list of ideas on how to promote a small business online and try implementing some of them yourself!

Learn how to go beyond what Instagram’s native apps give you and use social media monitoring to search Instagram hashtags by their location.

92% of marketers chose Instagram as the most significant platform for influencer marketing activities. Learn how media monitoring tools will help you in finding Instagram influencers you should build relationships with!

Let’s take a deep dive into media monitoring of The 2018 FIFA World Cup and analyse the stats such as a number of mentions, social media reach, or most active locations.

Online communities help brands grow on social media these days. Community managers might scratch their heads and think if it’s better to join those that already exist or build new ones. Have a look at pros and cons of both instances.