The popularity of influencer marketing increases proportionally to the profits it brings. Or does it? The answer is: of course, provided that the campaign is carried out properly.

If you can understand the underlying reasons that influence your customers? choices, you can successfully grow your business.

Find influencers that fit your business and will promote your brand online.

Social media is now the #1 source of referral traffic to websites. Use the right apps to manage your strategy and grow your conversion.

According to MarketingProfs, 94 % of marketers are certain that influencer marketing is super effective. Today, I share a few pieces of advice from my experience.

James Creech is co-founder of Paladin, an influencer marketing platform used by media companies, brands and more. He shares his insights on influencer marketing. Enjoy!

Lee Odden answers your questions on influencer marketing, and talks about the best influencer marketing campaign he’s ever seen – and why it was so successful!

Every time I talk with solopreneurs, I hear mostly two things: it’s a hard but beautiful work. You’re the one and only boss at your company and it’s completely up to you what profits it brings. Simple as that. The

Storytelling is something you need to embrace to communicate the mission your business is on. Tara Clapper tells how to do it the right way.

In the case of a social media crisis, are you prepared? Get some professional tips on how to not just survive but WIN a social media crisis – straight from an expert!