Event Marketing Strategy by Philips Lighting [Case Study]

Natalia Chrzanowska

It is not the first time Philips managed to engage social media users during a local event. The brand effectively interacts with followers, entertaining participants and increasing social media reach at the same time. This time they went to Lublin (Poland) to brighten locals’ lives. Check out the whole case study!

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9 Thoughts About the Future of Marketing

Natalia Chrzanowska

Did you know that most consumers wouldn’t care if 73% of brands disappeared for good? It’s probably not good news for you, but that’s a fact you should deal with. Thus, don’t be hung up about it and figure out how you can prevent your brand from winding up in those 73%. Find out how to get your message across to today’s consumers and to stay on top of things. This article has all you need now!

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5 Effective Ways to Promote Your Business Using Pinterest

Natalia Chrzanowska

Using social media platforms to your marketing strategies can boost your brand or product visibility. Pinterest has become a successful social media platform for promoting your business. If you are still not aware of it, this blog will reveal five effective ways that can be used to promote your business using Pinterest. There are some ways that have been discussed in this blog are being used by many businesses today in order to reach out to their target audiences.

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