You have probably heard a lot recently about visual content, have you? Well, the fact is that social media has gone VISUAL. The impact of visual information shared online goes far beyond creating a coherent brand identity and communication. The truth is that visual content has a measurable effect on reach, engagement, and sales. To save your time and money we made a list of 5 the best sources to get free high-quality images to your web!
Customer service is the New Marketing. Customers can provide user-generated content, they can feed the product development team with priceless suggestions for better user experience and help to build your brand authenticity in an online community. Still not convinced? Discover the 3 key reasons why listening and answering to customer feedback is critical for your businesses.
The new social network app is in town and causing some stir in social media. Will it have enough power to compete with big sisters and brothers in the industry or is it doomed to fail? Let us present you the newborn social app face and you can find out for yourself.
Does your website home page have a call to action? In other words, does it encourage your visitors to do something, besides only reading and simply leaving it? If it does, you can congratulate yourself as you are doing much better than 70% of B2B (business to business) websites. If it doesn't, or if your call to action trigger does not get you the desired results, invest a coffee break and learn how to create a perfect call to action that will change a bounce into a conversion.
With thousands of brands competing to capture social media users' attentions, doing everything by the books is not enough. You need to step out of the crowd and use your creativity to achieve satisfactory return on investment. We know how to do that. Here are the 5 simple yet powerful techniques to make your brand shine on social media.
The increasing popularity of independent celebrity video bloggers, the Youtube “vloggers”, who film their life and share online with thousands of subscribers is setting a brand new shape of marketing and advertising. However, many marketers are still new to the idea of marketing through YouTube influencers and have no clear idea of how to use product placement on Youtube to successfully promote their brands. Here are the 3 most popular ways to juice product placement opportunities on Youtube and effectively promote your business.
We said goodbye to one of the most influential figures of the 20th century. David Bowie passed away last night at the age of 69. We pay tribute, bringing the reactions of his fans, musicians, celebrities and world leaders shared on social media.
When was the last time you conducted a social media competitive analysis? Do you know where exactly your social media strategy stands compared to your competitors? What is the true business value for your brand to watch your competitors' online marketing? Monitoring your competitors' online marketing on a regular basis can bring significant benefits to your business that go far beyond the marketing department itself. Find out the top 5 reasons why you can't afford to live without a social media competitive analysis.
Regardless your business's social media engagement, knowing how to leverage Twitter for maximum results is nowadays an absolute must. Are you staying up-to-the-minute with your online audiences? Do you know how to identify your customers’ pain points? Are you taking benefits of the real-time marketing activities that Twitter offers to your brand? Don’t worry if you don't...yet! This post will tell you all you need to know to unlock the power of the fastest-moving social media site for your business.
Social media monitoring is a brilliant tool to grow your business with practical strategies to expand customer base, generate sales, manage online reputation, build community, complement customer service as well as promote content and even recruit people to your team. However, Internet monitoring can also serve for many personal purposes such as finding the best last minute holiday offer or the perfect New Year's Eve celebration plan. Check out an alternative application of the Internet monitoring tools that will save you a lot of time and fun!