Author: Tom

5 Free Stock Photo Sites for Creating Stunning Visual Content

5 Free Stock Photo Sites for Creating Stunning Visual Content

You have probably heard a lot recently about visual content, have you? Well, the fact is that social media has gone VISUAL. The impact of visual information shared online goes far beyond creating a coherent brand identity and communication. The truth is that visual content has a measurable effect on reach, engagement, and sales. To save your time and money we made a list of 5 the best sources to get free high-quality images to your web!

Tom
February 8, 2016 ・ 4 min read
3 Reasons Why Customer Feedback Can Make You Money

3 Reasons Why Customer Feedback Can Make You Money

Customer service is the New Marketing. Customers can provide user-generated content, they can feed the product development team with priceless suggestions for better user experience and help to build your brand authenticity in an online community. Still not convinced? Discover the 3 key reasons why listening and answering to customer feedback is critical for your businesses.

Tom
January 29, 2016 ・ 3 min read
What is Peach?

What is Peach?

The new social network app is in town and causing some stir in social media. Will it have enough power to compete with big sisters and brothers in the industry or is it doomed to fail? Let us present you the newborn social app face and you can find out for yourself.

Tom
January 26, 2016 ・ 3 min read
How to Create The Perfect Call to Action

How to Create The Perfect Call to Action

Does your website home page have a call to action? In other words, does it encourage your visitors to do something, besides only reading and simply leaving it? If it does, you can congratulate yourself as you are doing much better than 70% of B2B (business to business) websites. If it doesn't, or if your call to action trigger does not get you the desired results, invest a coffee break and learn how to create a perfect call to action that will change a bounce into a conversion.

Tom
January 22, 2016 ・ 4 min read
3 Effective Ways to Use Product Placement on YouTube

3 Effective Ways to Use Product Placement on YouTube

The increasing popularity of independent celebrity video bloggers, the Youtube “vloggers”, who film their life and share online with thousands of subscribers is setting a brand new shape of marketing and advertising. However, many marketers are still new to the idea of marketing through YouTube influencers and have no clear idea of how to use product placement on Youtube to successfully promote their brands. Here are the 3 most popular ways to juice product placement opportunities on Youtube and effectively promote your business.

Tom
January 15, 2016 ・ 4 min read
5 Reasons to Watch Your Competitor’s Online Marketing

5 Reasons to Watch Your Competitor’s Online Marketing

When was the last time you conducted a social media competitive analysis? Do you know where exactly your social media strategy stands compared to your competitors? What is the true business value for your brand to watch your competitors' online marketing? Monitoring your competitors' online marketing on a regular basis can bring significant benefits to your business that go far beyond the marketing department itself. Find out the top 5 reasons why you can't afford to live without a social media competitive analysis.

Tom
January 7, 2016 ・ 4 min read
How to Leverage Twitter in Marketing Communication

How to Leverage Twitter in Marketing Communication

Regardless your business's social media engagement, knowing how to leverage Twitter for maximum results is nowadays an absolute must. Are you staying up-to-the-minute with your online audiences? Do you know how to identify your customers’ pain points? Are you taking benefits of the real-time marketing activities that Twitter offers to your brand? Don’t worry if you don't...yet! This post will tell you all you need to know to unlock the power of the fastest-moving social media site for your business.

Tom
January 6, 2016 ・ 5 min read
Looking for The Perfect New Year’s Eve Plan? Brand24 Will Help You

Looking for The Perfect New Year’s Eve Plan? Brand24 Will Help You

Social media monitoring is a brilliant tool to grow your business with practical strategies to expand customer base, generate sales, manage online reputation, build community, complement customer service as well as promote content and even recruit people to your team. However, Internet monitoring can also serve for many personal purposes such as finding the best last minute holiday offer or the perfect New Year's Eve celebration plan. Check out an alternative application of the Internet monitoring tools that will save you a lot of time and fun!

Tom
December 30, 2015 ・ 3 min read
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