A dot and three letters. Doesn’t sound like a lot, does it? Yet, these four symbols are a huge investment.
There are many milestones in the life of our company, but this is surely one of the most significant ones: we’ve moved house to a nicer, more sophisticated domain – brand24.com.
Although a small change on the surface, to us it is an investment into our stance in the Social Media Tools market. When I started the company 4 years ago, .net was an acceptable domain, and it’s been a great home during that time. However, we are way past proof of concept stage now, and we are in it for the long haul.
We have over 1,000 paying customers from over 40 countries who monitor 40,000+ brands, companies, and products, including Sony, Ikea, and also some great startups and charities like Prowly and UtahFoodBank.
This beautiful new home comes with a price, and for this one our team had to make some sacrifices: