Brands take advantage of Apple’s #BendGate crisis in a real-time marketing
Social media users are mocking Apple and other brands know how to take advantage of iPhone crisis.
— St Austell Bay TIC (@StAustellTIC) September 26, 2014
— Arno (@ArnoBrn) September 26, 2014
Now we finally know what the ‘plus’ in the iPhone 6 stands for. #BendGate
— Akshay Naravane (@SeedheSaadhe) September 26, 2014
— Stephen Mann (@stephenmann) September 26, 2014
— The Media Octopus (@themediaoctopus) September 26, 2014
— Göran Fröjdh (@frojdh) September 26, 2014
— Joe Seifi (@joeseifi) September 23, 2014
What’s with the bent iPhone 6 and the sloppy iOS 8? Steve Jobs must be fuming looking at this mess right now.
— PK Built My Hotrod (@HABSMAKEMECRY) September 26, 2014
So jealous none of my Androids have magical bendability. Guess they were too cheap. 🙂 #bendgate
— Simon Cousins (@simon_cousins) September 24, 2014
Brands trolling Apple
Apple’s competitors and other brands as well did not miss the chance to take the advantage of BendGate affair. They used the bending iPhone image in clever ads, which engaged even more people. These photos are great examples of how to run successful online activities in a real-time marketing in order to increase your audience and gain new followers.
Samsung – Apple’s competitor number 1 struck twice:
— Samsung Mobile (@SamsungMobile) September 25, 2014
However, other mobile devices producers also trolled Apple:
We like this one:
Designed to withstand the most demanding environments. Like your pockets. #HTCOneM8
— HTC USA (@HTCUSA) September 24, 2014
Not only brands of mobiles proved their creativity. Here are other examples of real-time marketing:
— Heineken NL (@Heineken_NL) September 25, 2014
— Dockers (@Dockers) September 24, 2014
— seedcamp (@seedcamp) September 25, 2014
— LG Electronics (@LGUS) September 25, 2014
In the worst scenario Apple might loose a lot of fans and customers. This seems to be very likely outcome as already plenty of Internt users have written on their profiles that they are not going to buy iPhone 6 Plus anymore or even they cancelled their orders. Some even rerurn their already bought devices. What is more, Apple was forced to pull update of iOS 8.0.1 as after its introductions a lot of issues with the operating systems were reported. The future for iDevices does not seem bright and now it is all up to Apple and how it will handle the crisis. The company have already responded that iPhone 6 Plus went through rigorous testing and that only 9 people reported problems with devices. However, it might not be enought for such a huge wave of negative reations and mocking jokes about Apple. In this Forbes’ article you can find out more about the possible outcomes for the company.
— Garrett Peek (@GKPGKP) September 24, 2014