2 Million Mentions Analyzed: How We Created the Top 100 Influencers Report
A couple of weeks ago we released the data-based Top 100 Marketing Influencers report. Today, we talk about this experience, challenges and more!
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How to Increase Social Engagement – Somersby’s Case Study
Somersby decided to engage bloggers and vloggers to promote its brand with unique approach to cooperation with bloggers. The article was originally written by Jakub Prószyński. We are pleased to present you an excellent example of building relations with key individuals, who influence potential buyers. This case study concerns a recent marketing campaign related to a new product’s introduction – blackberry-flavored Somersby beer. All the […]
Case Study: What Almost 600 Million People Think of the iPhone SE
The information about the new iPhone SE could have reached more than half a billion people. What are they saying about Apple's latest product? And how do we know this?
SMM NOW: Top News and Trends in Social Media and Digital Marketing (Vol. 1)
SMM NOW is our new recurring column that covers top news in social media and digital marketing trends, so YOU can stay up to date! Here's Vol. 1 (June 1, 2018)
How to Correctly Map Keywords to Content?
Check our guide to keyword mapping. Identify your target users, create a list of relevant keywords and build your keyword strategy step-by-step.