Customers are much more willing to buy a product from a company they trust. You can develop trust by listening to your customers and showing that you care.

An effective marketing strategy should contain steps that will put you ahead of the competition. Here’s our take on the most crucial points of marketing strategy!

A brand audit will help you determine the strengths and weaknesses of your company, discover the expectations of customers and analyse the sentiment around your brand.

Competitive benchmarking is a process of comparing your business processes to eliminate the gaps in service or to gain competitive advantage.

Crisis can hit you, no matter how well prepared you are. In this post, you’ll learn some basic tactics of successful crisis management.

Customer experience will become a cornerstone of your business strategy within 2 years. Consumers are willing to pay more for a product if it offers better CX.

Pinterest has more than 200 million active users and is a social media platform chosen by the majority of online shoppers in the USA.

Affiliate marketing is a way to promote your product without extra costs. Here are some points you have to keep in mind to succeed!

Using Quora for business might seem like a daunting task. Have a look at what we’ve learned and tested and start implementing some of the tips today.

We can definitely tell that with the development of e-commerce, SaaS tools and digital technologies, sentiment analysis is becoming the thing. Let’s what what is sentiment analysis and how you can do it yourself. After a quick glance into Google