A strong social media presence will help to establish your brand as an industry leader and to attract and convert new clients. Let’s dig in!

It is much easier to market and sell to already existing customers. Here’s how to boost your customer experience and establish long-term customer relationships.

Competitive intelligence means analysing the external environment and drawing conclusions for the whole company to stay ahead of the competition.

Customers are much more willing to buy a product from a company they trust. You can develop trust by listening to your customers and showing that you care.

An effective marketing strategy should contain steps that will put you ahead of the competition. Here’s our take on the most crucial points of marketing strategy!

A brand audit will help you determine the strengths and weaknesses of your company, discover the expectations of customers and analyse the sentiment around your brand.

Competitive benchmarking is a process of comparing your business processes to eliminate the gaps in service or to gain competitive advantage.

Crisis can hit you, no matter how well prepared you are. In this post, you’ll learn some basic tactics of successful crisis management.

Customer experience will become a cornerstone of your business strategy within 2 years. Consumers are willing to pay more for a product if it offers better CX.

Pinterest has more than 200 million active users and is a social media platform chosen by the majority of online shoppers in the USA.