Sentiment analysis tools detect positive, negative & neutral sentiment in customer opinions, giving you the information you need to improve your user experience.

A compilation of tips that discuss how to increase brand awareness. Try one, a few – or all of them. And remember to measure the results as you go!

Brand awareness influences consumer decisions, making it an important part of the funnel. But what does this include? Learn how to measure brand awareness here!

Preparing PR campaign could sound like a challenge full of pleasure moments on the way for many, but in reality it looks rather like hurdling than walking in the park. Here are 9 tools to make your life easier.

Is your business in need of rebranding or brand repositioning? Refer to these 3 key elements and avoid having to rebuild your brand from scratch!

Own your CEO reputation management and see how it benefits the business you run. Also, there’s a piece of advice on how to hone your reputation.

Another strategy to boost customer engagement? Showing your brand personality. Build relationships by letting your customers get to know YOU.

Storytelling is something you need to embrace to communicate the mission your business is on. Tara Clapper tells how to do it the right way.

Brand image and reputation are crucial to the success of a company as they reflect the quality a company provides. Here’s how to manage it.

Social media monitoring can boost your business in many ways. The questions is do you need it. Here you can find a checklist that may help you out.