Storytelling is something you need to embrace to communicate the mission your business is on. Tara Clapper tells how to do it the right way.

Brand image and reputation are crucial to the success of a company as they reflect the quality a company provides. Here’s how to manage it.

Social media monitoring can boost your business in many ways. The questions is do you need it. Here you can find a checklist that may help you out.

Check some awesome April Fools pranks from the biggest brands out there. Google Play for Pets? Google Gnome? These are great must-haves!

We used our social media monitoring tool to find 7 impactful social media campaigns on the occasion of International Women’s Day 2017.

In our new interview, Mark Schaefer talks about his new book and the difference between being famous and being known.

We all hear people saying “Don’t read the comments”, “Ignore that negative feedback and it will all go away”. And while in some situations it may make sense, in general it can create a lot of problems. After all your

Today, we take a look at rebrandings of some of the biggest brands out there, including Pizza Hut, Hudson’s Bay, Keds, Stella Artois and Airbnb.

What are the differences between Snapchat and Periscope? Which one is better in terms of marketing? Today, we take a closer look at their application in digital marketing.

Maintaining a positive online reputation is a must. In this post, you’ll learn how to set up a social listening project to discover online conversations about your brand.