A brand audit will help you determine the strengths and weaknesses of your company, discover the expectations of customers and analyse the sentiment around your brand.
What does it take to create a killer marketing campaign that will increase your company’s revenue and drive growth? Find out inside this case study on Nike!
Competitive benchmarking is a process of comparing your business processes to eliminate the gaps in service or to gain competitive advantage.
If you want to grow your business, you need to find new customers. Here’re 7 tools and techniques that will help you discover, attract and convert new customers.
Customer loyalty retention is a major factor that determines the success of a business. Shane Barker shares 5 proven ways to help you earn loyalty from your customers!
Crisis can hit you, no matter how well prepared you are. In this post, you’ll learn some basic tactics of successful crisis management.
Customer experience will become a cornerstone of your business strategy within 2 years. Consumers are willing to pay more for a product if it offers better CX.
A few tiny improvements in your business communication can make a world of difference in how your customers see your company, and even boost sales!
Affiliate marketing is a way to promote your product without extra costs. Here are some points you have to keep in mind to succeed!
Cambridge Analytica has put the spotlight on FB data security, resulting in changes sure to affect your Facebook advertising and Facebook marketing strategy.