Category: Content Marketing

9 Proven Strategies to Drive More Traffic to Your Website

9 Proven Strategies to Drive More Traffic to Your Website

Very good content is not always enough to drive traffic to your web page. If nobody finds out about your post, event the best quality of your article will not help you. Sometimes you need to put some money in advertising, but you can also employ unusual techniques that are totally free, but still very effective (or often even more effective than paid ads).

March 19, 2015 ・ 8 min read

CMO insights with Daniel Glickman

"Content marketing varies considerably in form and function from one company to the next and therefore one must think strategically about it. [...] The solution is tough but simple: create content that people want to share. When you create a piece of content: As yourself: would you share this? "

Natalia Chrzanowska
January 15, 2015 ・ 3 min read

6 Useful Tips To Master Your Content Marketing

We have long moved away from a one-way communication model where the consumer is a passive recipient with no say while the brand imposes its own message. If you do not satisfy or engage the consumer, you lose against your competition. The most effective weapon in the online environment is content. But now it’s more and more about how you serve and display it.

Natalia Chrzanowska
January 9, 2015 ・ 3 min read
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