A hypothesis provides a solid and targeted A/B testing roadmap that will generate lifts and provide vital lessons. Thus, every test should start with a hypothesis that you are trying to prove or disapprove.
LinkedIn, the world’s largest professional network, has become the most powerful tool for connecting professionals worldwide. As more and more organizations have embraced social media as a staple element of their business strategy, we can’t ignore the leverage we can gain from the effective use of this social medium.
One of the main advantages of local SEO is that you will face less competition in the search engines. There are fewer businesses in your industry competing in your town or city compared to the country or the world, and this means ranking should usually be easier.
Social media is a great place for social interactions and a perfect way to advertise your business, recruit talent, and grow your business. However, social media can ruin your online security as well and you should be prepared to protect yourself against hackers.
Twitter is one of the most popular social media platforms in the world. It has over 300 million monthly active users and is still growing. And changing. In this post we present some predictions about the future of Twitter. What’s going to be different and what will stay the same?
If you don’t want to end up as “one of those users” – people who are annoying, obnoxious, or just plain clueless, don’t break following social media rules.
Website feedback may improve your customer satisfaction. You just need to follow some rules.
Very good content is not always enough to drive traffic to your web page. If nobody finds out about your post, event the best quality of your article will not help you. Sometimes you need to put some money in advertising, but you can also employ unusual techniques that are totally free, but still very effective (or often even more effective than paid ads).
Crisis is not the word that connotes positively and we all probably would rather give it a wide berth. However, it is better to bear in mind the fact that it can happen to every company and in advance prepare a strategy to avoid or, when it occurs, effectively fight it. We’ve already covered a topic of social media crisis management, but this time we invited a specialist in this field who will share her expertise.