Own a local business? And still wondering about how to drive your business on the promotion wheel? Well here is a little bit of secret that you should hear first. Online marketing is the fastest medium to advertise your service and it requires minimum time to reach out to a maximum number of target audience. […]
Marketing to older audiences can easily conjure up clichéd images of grey-haired couples strolling on the beach. Yet this lucrative market is far from stereotypical: it encompasses consumers from all walks of life who just happen to be over a certain age. Mature audiences are becoming just as tech-savvy as younger digital natives, it seems (particularly when it comes to online banking and travel booking).
Drawing upon the potential of social media, marketers can now bag a great number of leads and drive conversions successfully. However, that’s easier said than done. To learn the art of digital marketing more efficiently and make things convenient, they would need a sensei- in this case, social media experts, aka influencers.
One question that often troubles entrepreneurs is which is the best marketing method to generate more leads—direct or social? There’s no denying that both have their place in the marketing arena, but it is also equally true that social marketing offers many unique advantages, one of which is the ability to generate more leads.
Twitter content curation that uses a heavy amount of social interaction should be one of your primary tactics used. Learn how to use Twitter selfies as part of content curation.
Keyword research is the essential part of the content strategy. If you want to do it like a pro you should follow some very simple steps and use the tools that can make it much easier.
The SEO strategies that used to work in the past can actually have a negative impact now. Based on updates to Google's search algorithms and manual review your website can get a manual penalty that negatively influence website's search rankings. If it happens to you there is solution to get manual penalty lifted. Follow this 6-step process to improve search rankings.
A hypothesis provides a solid and targeted A/B testing roadmap that will generate lifts and provide vital lessons. Thus, every test should start with a hypothesis that you are trying to prove or disapprove.
LinkedIn, the world's largest professional network, has become the most powerful tool for connecting professionals worldwide. As more and more organizations have embraced social media as a staple element of their business strategy, we can't ignore the leverage we can gain from the effective use of this social medium.
One of the main advantages of local SEO is that you will face less competition in the search engines. There are fewer businesses in your industry competing in your town or city compared to the country or the world, and this means ranking should usually be easier.
