Competitive intelligence means analysing the external environment and drawing conclusions for the whole company to stay ahead of the competition.
How an Athletic Brand Preferred by Men Drove a 9% Q4 Revenue Increase With a Killer Marketing Campaign for Women
What does it take to create a killer marketing campaign that will increase your company's revenue and drive growth? Find out inside this case study on Nike!
Lee Odden answers your questions on influencer marketing, and talks about the best influencer marketing campaign he's ever seen - and why it was so successful!
A few tiny improvements in your business communication can make a world of difference in how your customers see your company, and even boost sales!
How the Cambridge Analytica scandal will change your Facebook advertising and Facebook marketing strategy
Cambridge Analytica has put the spotlight on FB data security, resulting in changes sure to affect your Facebook advertising and Facebook marketing strategy.
The Top 100 Digital Marketers 2018 is finally here! Based on 2.8M mentions and 14M interactions, find out who's in the top 100 and see how they got there!
Should schools monitor students in social media? Key concerns behind both sides of the debate - plus, how some schools have already begun.
Check these 26 Instagram metrics and see how to analyze them them using Instagram Insights and Brand24
How to make good on this year's New Year's resolutions - based on what we learned from last year's successes and failures. Make 2018 your most productive year!
Brand awareness influences consumer decisions, making it an important part of the funnel. But what does this include? Learn how to measure brand awareness here!