Category: Insights

Dublin Web Summit 2013 vs. 2014 – How the Conference Developed

Brand24 team exhibited during Dublin Web Summit conference in 2013. This year we did not participated in the event, however we decided to prepare a short comparison between this and previous year’s edition. Results are quite impressive: the number of attendees doubled, the number of mentions about the conference escalated 13 times and these contents reached […]

Natalia Chrzanowska
November 7, 2014 ・ 1 min read
Brands take advantage of Apple’s #BendGate crisis in a real-time marketing

Brands take advantage of Apple’s #BendGate crisis in a real-time marketing

Social media users are mocking Apple and other brands know how to take advantage of iPhone crisis. It has not been the best week for Apple. After the rumor about bending iPhone 6 Plus spread virally in the web, the company got out of control of the crisis. Within last 24 hours people created and shared over 20k contents about […]

Natalia Chrzanowska
September 26, 2014 ・ 5 min read
The ALS Ice Bucket Challenge Takes Over The Social Media – Is It Good or Bad?

The ALS Ice Bucket Challenge Takes Over The Social Media – Is It Good or Bad?

The Ice Bucket Challenge reaches 140 million social media users daily! The Ice Bucket Challenge have been recently one of the most trending topics in social media. Within last weeks, Internet users posted thousands of videos in which they poured a bucket filled with ice water on their heads and at the same time nominating […]

Natalia Chrzanowska
August 21, 2014 ・ 3 min read

Smartwatches – the Future of Wearables

Moto 360 is the best looking smartwatch according to social media users. We are excited to present you our next report. This time we analyzed carefully contents in social media about smartwatches. Basing on nearly 100k unique entries, we tried to study the Internet users’ attitude towards those devices. The vast majority of user-generated contents have positive sentiment. […]

Natalia Chrzanowska
August 4, 2014 ・ 4 min read
Who wins the World Cup 2014 – Social Media Discussion Analysis

Who wins the World Cup 2014 – Social Media Discussion Analysis

Social media users eagerly discuss who will win on Sunday. Argentina is the favorite Social media has been recently full of contents related to World Cup 2014. Within one month, Internet users generated nearly one million mentions which concerned Cup in Brazil. The most popular and engaging ones were funny jokes and memes about latest games. […]

Natalia Chrzanowska
July 12, 2014 ・ 6 min read
Another Facebook’s Bold Move – Slingshot introduction – report

Another Facebook’s Bold Move – Slingshot introduction – report

Facebook introduces Slingshot in an aggressive move to compete with Snapchat. People are not very pleased. We are excited to present you our latest report. This time we looked at a new photo-sharing app, Slingshot by Facebook. It was officially announced on 17th June 2014 and its introduction took aim at the popular and very […]

Natalia Chrzanowska
July 11, 2014 ・ 3 min read
Indonesian Presidential Election 2014 – Infographic

Indonesian Presidential Election 2014 – Infographic

We are excited to present you today the newest outcome of social media analysis in Indonesia. After delivering of very popular airline market analysis our next focus was made on the hottest subject nowadays in Indonesia – Presidential election. Only two days are left to one of the most important events in Indonesia. Presidential election sparks off a […]

Brand24
July 7, 2014 ・ 1 min read
Realtime marketing based on a World Cup controversy

Realtime marketing based on a World Cup controversy

Suarez incident proved attractive for brands looking for real-time marketing opportunities Giorgio Chiellini demanded that Fifa show the “courage” to ban Luis Suárez from the World Cup after becoming the third opponent to be bitten by the controversial Uruguayan striker. Naturally, there is a lot of social media buzz regarding this incident. Brands immediately picked up opportunity for a realtime […]

Brand24
June 24, 2014 ・ 2 min read
iOS 8 and OS X10.10 – breakthrough or a copy?

iOS 8 and OS X10.10 – breakthrough or a copy?

It’s halfway through the Worldwide Developers Conference and Apple have already surprised the social media users with its announcements. Some feel quiet excited about updates, but others are rather disappointed with a lack of new devices’ launch. Nevertheless, the most anticipated and trending are new operating systems: for mobile devices – iOS 8 and for Mac […]

Natalia Chrzanowska
June 4, 2014 ・ 4 min read
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