Hashtags are the essence of the social media language. It is proved that Tweets with hashtags get two times more clicks, retweets, favorites, and replies than tweets without hashtags. Is your Social Media Tool Belt equipped with right tools to track and analyze hashtags across social networks? Read this article and discover the five powerful tools to monitor social media conversations relevant for your business.
18th December 2015 is here to come! An eagerly anticipated day by all Star Wars fans and a great opportunity for brands to show off their real-time marketing skills. Who did the best and who has to wait for the next saga’s episode to improve their real-time marketing skills? Check out brand’s best and worst Star Wars inspired reactions!
Every Internet marketer knows it. Content can be of royal value only, when it can be consumed. A successfully content marketing thus, consists of two parts, your killer marketing content, and equally or even more important (?) – content promotion. Discover a few steps you need to follow to successfully promote your brilliant content with a simple use of Internet monitoring tricks.
It is not the first time Philips managed to engage social media users during a local event. The brand effectively interacts with followers, entertaining participants and increasing social media reach at the same time. This time they went to Lublin (Poland) to brighten locals’ lives. Check out the whole case study!
Brands’ online reputations are becoming an increasingly important factor in both the B2B and B2C sales process. There are a number of key actions that companies can undertake to take ownership of their online reputation and impact their sales.
The Internet has no borders, nor social media does. Brands that use social media are offered the unique and cost-effective opportunity to communicate freely with the global audience. There are certain risks involved in ignoring social media in your marketing strategy. Learn how to make them your business opportunities.
Today’s 21st October 2015 – the day when Marty McFly from Back to the Future Trilogy is supposed to come to the future. It’s a great opportunity for brands to show off with real time marketing skills. Check out best reactions!
Social listening has lots to offer – starting with brand image protection, through sales lead generation, ending up with customer service. However, there are many, many more applications that will help your business to grow. We gathered 12 of them to give you an inspiration for monitoring social media.
Taking first steps with a new tool might be complicated. Especially that you probably use plenty of them at the same time and each differs significantly from the other. If you want to take the most of a tool, you should get to know all the functionalities and learn how to leverage them. Brand24, a social listening tool is no exception. In this post we’ll walk you through another set of the features and possibilities that Brand24 offers.