It is not the first time Philips managed to engage social media users during a local event. The brand effectively interacts with followers, entertaining participants and increasing social media reach at the same time. This time they went to Lublin (Poland) to brighten locals’ lives. Check out the whole case study!
Brands’ online reputations are becoming an increasingly important factor in both the B2B and B2C sales process. There are a number of key actions that companies can undertake to take ownership of their online reputation and impact their sales.
The Internet has no borders, nor social media does. Brands that use social media are offered the unique and cost-effective opportunity to communicate freely with the global audience. There are certain risks involved in ignoring social media in your marketing strategy. Learn how to make them your business opportunities.
Today’s 21st October 2015 – the day when Marty McFly from Back to the Future Trilogy is supposed to come to the future. It’s a great opportunity for brands to show off with real time marketing skills. Check out best reactions!
Social listening has lots to offer – starting with brand image protection, through sales lead generation, ending up with customer service. However, there are many, many more applications that will help your business to grow. We gathered 12 of them to give you an inspiration for monitoring social media.
Taking first steps with a new tool might be complicated. Especially that you probably use plenty of them at the same time and each differs significantly from the other. If you want to take the most of a tool, you should get to know all the functionalities and learn how to leverage them. Brand24, a social listening tool is no exception. In this post we’ll walk you through another set of the features and possibilities that Brand24 offers.
Social listening tools can help you in many distinct areas of your business operation. However, as it turns out, they can also become useful for personal purposes. For instance, you can take advantage of Internet monitoring and find great holiday offer saving lots of time and effort.
Social listening has plenty of applications. You can use it for brand image monitoring or lead generation. However, you can also use it in content marketing. Monitoring tools help you find authors, topic ideas and get feedback. Read our tips and take your content marketing to the next level.
Taking first steps with a new tool might be complicated. Especially that you probably use plenty of them at the same time and each differs significantly from the other. If you want to take the most of a tool, you should get to know all the functionalities and learn how to leverage them. Brand24, a social listening tool is no exception. In this post we’ll walk you through the features and possibilities that Brand24 offers.