Nowadays excellent customer service is considered as the biggest merit that a company can earn. It is the attribute that people value more than good price of a product or even more than its quality. This is why entrepreneurs who focus on their clients’ needs and seek for opportunities that take their customer service to the next level are gaining competitive advantage on the market.
Customers find it much easier to post a status on Facebook or Twitter rather than try to reach an automated call center or wait ages for a response to a query sent via e-mail. Internet users demand an immediate solution for a problem. With Internet monitoring your customer service through social media will be much easier and more effective
PlayStation Poland spotted a huge potential in Twitter, which is both a hospitable space for a gaming community and a powerful communication channel. Together with social relations agency, Konceptika the brand took the challenge to increase engagement of their fans on the platform using 140-character messages.
Social media monitoring should be an incorporated element in a marketing strategy of each company. However, some enterprises still do not know much about Internet monitoring and fall for the fallacy that it is expensive or time-consuming. We are here to debunk these myths.
Hey there, The first steps into Social Media Monitoring can be quite confusing. The world of monitoring has quickly become the top of the list of things to purchase for most Marketers in 2014. But if the reason you are looking for
In the last article we described thoroughly what you can learn from the Internet monitoring data. We hope those tips were useful and valuable, but it is not the end of story. In this post we are happy to present some more applications of
It’s not about the numbers, its about the story behind them. (Image source: StartBloggingOnline.com) It is not a question of if anymore, but how companies should apply social media monitoring in their activity. It does not matter if your business has
Brand24 enables you to have an accurate insight into reactions across the social media to current events and affairs in a real time. This means that you can measure the total number of mentions and its changes, study contents and the sentiment of opinions, identify sources and authors that create buzz about the brand or specific event.
We have prepared plenty of reports which can help stakeholders with a greater understanding of people’s reactions in social media. Those reports are based on the analyses of data gathered from the Internet monitoring and concerns distinct events, announcement, brands etc., which influenced on the social media buzz.
Social media is becoming an even more important element in marketing communication and interaction between brands and consumers nowadays. However, they are substantially different from the other, traditional media and require a distinct approach to the customer. Social media users are also evolving and getting more demanding in the age of massive information.
Their ability to speak their mind at any time and any place in the Web creates a great opportunity for enterprises to interact with them and gain their engagement – crucial element in improving their brand image.
Social Media Monitoring can serve you as a perfect base for innovative marketing campaign. Think outside the box and come up with PR stunt that will improve your image, increase engagement and stay in mind for long. Many companies have