Instagram marketing is still a fairly new concept for brands and many businesses overlook its full potential. The reason for that might be the most common myths that stop businesses from using Instagram for marketing at all. Whether you are a recruiter seeking for new ideas to display your company’s values and culture or a marketer in the e-commerce industry looking for a way to promote your product or services, there are 5 the most popular myths about using Instagram for business that it is high time for you to dispel.
Category: Social Listening
Real-time responses, real-time live streaming videos and real time data. The Holy Trinity of the social media trends for 2016. Here is why real-time video is the next Big Thing for business and how to make the best use of it.
It is the year 2016, and social media is only getting more powerful, it is not going down anytime soon. How can you stand out among the millions of businesses that are joining new social media platforms everyday and expanding their presence even as you are reading this article? Find out 5 useful tips to come up with an ultimate magic strategy to nail social media marketing this year.
Originally popularized by Twitter, hashtags are now used on almost every major social network, including Facebook, Google+ and Instagram. Not with the same effect, though. Facebook hashtag system is not so powerful as Twitter's or Instagram's one. Some reports claim even a loss in engagement for Facebook posts with hashtags. What is the truth and what is the myth? Should business use Facebook hashtags? How to use them effectively? Find out now.
Inspired by the growing popularity of SaaS (Software as a Service) companies, we’ve decided to take a closer look at buzz around this type of solutions (which comes pretty handy given that the biggest & most awaited SaaS event of the year, SaaStr Annual begins today). For the purpose of this analysis, we’ve examined mentions from the […]
You have probably heard a lot recently about visual content, have you? Well, the fact is that social media has gone VISUAL. The impact of visual information shared online goes far beyond creating a coherent brand identity and communication. The truth is that visual content has a measurable effect on reach, engagement, and sales. To save your time and money we made a list of 5 the best sources to get free high-quality images to your web!
Remember how we won tickets to SaaStr Annual 2016 conference in San Francisco? Well, it is time to go! As a quick reminder, here’s the contest video that got us there – again, huge “thank you” to those who voted for us! If you are a SaaS attendee willing to exchange your views, talk about doing […]
A Twitter party is a live social media networking event where participants meet to talk about a certain theme or topic. Just like conventional parties, a Twitter party has a host, or a group of hosts. Those who join the party have to use a specific hashtag on their tweets. These events are a fantastic […]
At Brand24, we like to think outside the box and seize the opportunity to spread brand awareness whenever it’s possible. We enjoy creating positive buzz and surprising people at the same time. Sounds like a cliché, but it takes a lot of creativity to get past the standard promotional techniques (and I’ve got to admit […]
Customer service is the New Marketing. Customers can provide user-generated content, they can feed the product development team with priceless suggestions for better user experience and help to build your brand authenticity in an online community. Still not convinced? Discover the 3 key reasons why listening and answering to customer feedback is critical for your businesses.