PlayStation Poland spotted a huge potential in Twitter, which is both a hospitable space for a gaming community and a powerful communication channel. Together with social relations agency, Konceptika the brand took the challenge to increase engagement of their fans on the platform using 140-character messages.
Social media monitoring should be an incorporated element in a marketing strategy of each company. However, some enterprises still do not know much about Internet monitoring and fall for the fallacy that it is expensive or time-consuming. We are here to debunk these myths.
Hey there, The first steps into Social Media Monitoring can be quite confusing. The world of monitoring has quickly become the top of the list of things to purchase for most Marketers in 2014. But if the reason you are looking for a solution is ‘because everyone is doing it’, then you will not get the full […]
In the last article we described thoroughly what you can learn from the Internet monitoring data. We hope those tips were useful and valuable, but it is not the end of story. In this post we are happy to present some more applications of social media monitoring for your brand. Are ready for the next dose of useful knowledge? Scale […]
Social media is becoming an even more important element in marketing communication and interaction between brands and consumers nowadays. However, they are substantially different from the other, traditional media and require a distinct approach to the customer. Social media users are also evolving and getting more demanding in the age of massive information.
Their ability to speak their mind at any time and any place in the Web creates a great opportunity for enterprises to interact with them and gain their engagement – crucial element in improving their brand image.
Social Media Monitoring can serve you as a perfect base for innovative marketing campaign. Think outside the box and come up with PR stunt that will improve your image, increase engagement and stay in mind for long. Many companies have their customer service to their credit and one of them is Da Grasso, pizza restaurants chain, which […]