The way of communication has changed over the past two decades and so have the opportunities to set up and grow a business. Marketers are no longer so dependent on the budget they have at their disposal. Even a small company can
Social listening is a practical tool for every marketer and can be useful in many areas of his or her activity. Data from monitoring is a valuable source for knowledge about your audience and for insights about your product or service. It’s up to you how you are going to use it.
Social media as a recruiting tool has gained ground recently. 92% of companies use it in hiring process. And it’s not only about LinkedIn anymore. Check out how to effectively leverage social listening and find the best people who will contribute to your business’ growth.
Social listening is a tool that has gained ground in many areas and is widely used by startups, small & medium enterprises, agencies and huge corporations as well. It has many applications, but one that is not so popular yet is finding new clients. Thanks to social listening you are able to generate leads in an easy and effective way.
The vast majority of participants that attend to an event share this information on their social media profiles. With social media monitoring and a few smart tricks you can easily increase your reach, so even more people will find out about your event making it more desirable.
Internet monitoring is useful not only in big companies and corporations, that operate globally, but also in small and medium enterprises. Except for a standard utilization of monitoring tool, like analyzing opinion about own brands, there are also many other applications, which are worth your attention.
Nowadays excellent customer service is considered as the biggest merit that a company can earn. It is the attribute that people value more than good price of a product or even more than its quality. This is why entrepreneurs who focus on their clients’ needs and seek for opportunities that take their customer service to the next level are gaining competitive advantage on the market.
Customers find it much easier to post a status on Facebook or Twitter rather than try to reach an automated call center or wait ages for a response to a query sent via e-mail. Internet users demand an immediate solution for a problem. With Internet monitoring your customer service through social media will be much easier and more effective
PlayStation Poland spotted a huge potential in Twitter, which is both a hospitable space for a gaming community and a powerful communication channel. Together with social relations agency, Konceptika the brand took the challenge to increase engagement of their fans on the platform using 140-character messages.
Social media monitoring should be an incorporated element in a marketing strategy of each company. However, some enterprises still do not know much about Internet monitoring and fall for the fallacy that it is expensive or time-consuming. We are here to debunk these myths.