When was the last time you conducted a social media competitive analysis? Do you know where exactly your social media strategy stands compared to your competitors? What is the true business value for your brand to watch your competitors' online marketing? Monitoring your competitors' online marketing on a regular basis can bring significant benefits to your business that go far beyond the marketing department itself. Find out the top 5 reasons why you can't afford to live without a social media competitive analysis.
Category: Social Media Marketing
Regardless your business's social media engagement, knowing how to leverage Twitter for maximum results is nowadays an absolute must. Are you staying up-to-the-minute with your online audiences? Do you know how to identify your customers’ pain points? Are you taking benefits of the real-time marketing activities that Twitter offers to your brand? Don’t worry if you don't...yet! This post will tell you all you need to know to unlock the power of the fastest-moving social media site for your business.
Want to stay ahead of your competitors? Need to improve your social media strategy? Struggling to measure your content ROI? Have no worries. In 2016, you will have plenty of chances to hear from the brightest and the most experienced minds in the industry to copy paste their strategies into your business! Check out the list of the top 10 Social Media Events Not to Miss in 2016. Don't miss the industry's greatest opportunities to connect with the biggest names in social media, soak up their priceless tips and meet up with the like-minded peers from around the globe!
If you run a business Facebook page, there's no doubt that you've been left frustrated and scratching your head about the limited reach and lack of engagement. In this article, we dispel the myths surrounding decreasing reach, the confusion about 'hidden posts' and we look the social network's drive to encourage SMBs to advertise. And for those struggling to see results and ROI through Facebook, we're providing some simple but effective techniques for maximizing your likes, comments and shares.
A happy holiday season is expected for retail sales both in the stores and online this year. Are you lowering or increasing your sales forecasts for December? After reading this post you will know the top 4 reasons why you should consider keeping your planned sales figures high this holidays season. Find out how to make your potential customer choose you over the competition during this one of a kind sales time.
There is no secret recipe behind creating a perfect viral content, and yet there are examples of videos that receive millions of views every year. What is their secret? Find out what are the key principles that motivate people to share content. Learn the lesson on someone's else mistake, quite a big mistake like crowning the wrong Miss Universe. The video presenting Steve Harvey's Miss Universe Mix-up has just gone viral.
Hashtags are the essence of the social media language. It is proved that Tweets with hashtags get two times more clicks, retweets, favorites, and replies than tweets without hashtags. Is your Social Media Tool Belt equipped with right tools to track and analyze hashtags across social networks? Read this article and discover the five powerful tools to monitor social media conversations relevant for your business.
18th December 2015 is here to come! An eagerly anticipated day by all Star Wars fans and a great opportunity for brands to show off their real-time marketing skills. Who did the best and who has to wait for the next saga's episode to improve their real-time marketing skills? Check out brand's best and worst Star Wars inspired reactions!
Each year the holiday sales and ads seem to get bigger, bolder, brighter, and they come out earlier and earlier too. How can you make sure that your brand stands out in all of the sparkling lights, glitter, and noise? When you identify trends and incorporate them into your holiday marketing plan, your company will have the edge it needs for success.
With its more than half a billion users, Twitter is a powerful tool to promote, connect and brand a company. Your Twitter background image is the first thing social media users notice once landing on your page. Are you tapping into its true potential? Check out the list of 5 Brilliant Twitter Cover Photos Examples from Real Brands and motivate your new eye-catching and engaging Twitter header photo.