Why Facebook Reach is a Myth

Brand24

If you run a business Facebook page, there’s no doubt that you’ve been left frustrated and scratching your head about the limited reach and lack of engagement. In this article, we dispel the myths surrounding decreasing reach, the confusion about ‘hidden posts’ and we look the social network’s drive to encourage SMBs to advertise. And for those struggling to see results and ROI through Facebook, we’re providing some simple but effective techniques for maximizing your likes, comments and shares.

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4 Reasons To Cancel Your Christmas Slowdown

Mick Griffin

A happy holiday season is expected for retail sales both in the stores and online this year. Are you lowering or increasing your sales forecasts for December? After reading this post you will know the top 4 reasons why you should consider keeping your planned sales figures high this holidays season. Find out how to make your potential customer choose you over the competition during this one of a kind sales time.

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Why is the Miss Universe Mix-up the Best Lesson for Going Viral

Gosia Letki

There is no secret recipe behind creating a perfect viral content, and yet there are examples of videos that receive millions of views every year. What is their secret? Find out what are the key principles that motivate people to share content. Learn the lesson on someone’s else mistake, quite a big mistake like crowning the wrong Miss Universe. The video presenting Steve Harvey’s Miss Universe Mix-up has just gone viral.

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5 Powerful Tools For Hashtag Monitoring

Brand24

Hashtags are the essence of the social media language. It is proved that Tweets with hashtags get two times more clicks, retweets, favorites, and replies than tweets without hashtags. Is your Social Media Tool Belt equipped with right tools to track and analyze hashtags across social networks? Read this article and discover the five powerful tools to monitor social media conversations relevant for your business.

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STAR WARS – Real Time Marketing Stunts & Failures

Gosia Letki

18th December 2015 is here to come! An eagerly anticipated day by all Star Wars fans and a great opportunity for brands to show off their real-time marketing skills. Who did the best and who has to wait for the next saga’s episode to improve their real-time marketing skills? Check out brand’s best and worst Star Wars inspired reactions!

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3 Free Instagram Analytics Tools To Jumpstart Your Marketing Efforts

Brand24

Does it seem counter-intuitive that the most popular social media app for disseminating images doesn’t have built-in analytics tools? That is exactly the case with Instagram which is unfortunate because it is arguably the best platform for brand building in the modern age. Discover the 3 free analytics tools that will help you track your Instagram efforts and tailor your social media strategy.

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Incorporate Trends into Your Holiday Marketing Plan

Brand24

Each year the holiday sales and ads seem to get bigger, bolder, brighter, and they come out earlier and earlier too. How can you make sure that your brand stands out in all of the sparkling lights, glitter, and noise? When you identify trends and incorporate them into your holiday marketing plan, your company will have the edge it needs for success.

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5 Tips on Creative Twitter Cover Photos from Real Brands

Gosia Letki

With its more than half a billion users, Twitter is a powerful tool to promote, connect and brand a company. Your Twitter background image is the first thing social media users notice once landing on your page. Are you tapping into its true potential? Check out the list of 5 Brilliant Twitter Cover Photos Examples from Real Brands and motivate your new eye-catching and engaging Twitter header photo.

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Event Marketing Strategy by Philips Lighting [Case Study]

Natalia Chrzanowska

It is not the first time Philips managed to engage social media users during a local event. The brand effectively interacts with followers, entertaining participants and increasing social media reach at the same time. This time they went to Lublin (Poland) to brighten locals’ lives. Check out the whole case study!

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