Entering the social media arena with your business can be a daunting proposition. Do you even know which social media channels are the best ones for your brand and your type of business? You might be comforted to know that you don’t have a launch a social media presence for your business on every single network out there. This article can help you decide which social media outlets are the right ones for your business based on your resources and your goals. We also give you some examples and guidelines too.
Category: Social Media Marketing
Social media is a popular channel for marketing communication. However, it often happens that social media strategy fails at some point. There might be plenty of reasons for that, but there are a few most popular mistakes that marketers still make in their strategies. Avoid them and find out what's behind social media success.
Using hashtags is an easy way to categorize your social media content and simply let users to find you among the abundance of information on the Internet. It is also a perfect way to engage audience in an online campaign. Many brands know that already and impress the others with their marketing stunts. Here are the 5 examples of how hashtag campaign should be done.
Marketing to older audiences can easily conjure up clichéd images of grey-haired couples strolling on the beach. Yet this lucrative market is far from stereotypical: it encompasses consumers from all walks of life who just happen to be over a certain age. Mature audiences are becoming just as tech-savvy as younger digital natives, it seems (particularly when it comes to online banking and travel booking).
One question that often troubles entrepreneurs is which is the best marketing method to generate more leads—direct or social? There’s no denying that both have their place in the marketing arena, but it is also equally true that social marketing offers many unique advantages, one of which is the ability to generate more leads.
Twitter content curation that uses a heavy amount of social interaction should be one of your primary tactics used. Learn how to use Twitter selfies as part of content curation.
LinkedIn, the world's largest professional network, has become the most powerful tool for connecting professionals worldwide. As more and more organizations have embraced social media as a staple element of their business strategy, we can't ignore the leverage we can gain from the effective use of this social medium.
The way of communication has changed over the past two decades and so have the opportunities to set up and grow a business. Marketers are no longer so dependent on the budget they have at their disposal. Even a small company can beat a giant on the global market if they can offer a remarkable product or […]
Snapchat is not only a pointless app for sharing funny images between teenagers. It is catching on also among older users and brands as well. This is another great channel where you can build relations with clients and followers.
Twitter is a unique platform to interact with users from all over the world. It gives you huge opportunities to engage current and potential followers, but you should stick to some general rule to be successful on this medium.