Category: Social Media Marketing

Which Social Media Channels are Best for Your Brand

Which Social Media Channels are Best for Your Brand

Entering the social media arena with your business can be a daunting proposition. Do you even know which social media channels are the best ones for your brand and your type of business? You might be comforted to know that you don’t have a launch a social media presence for your business on every single network out there. This article can help you decide which social media outlets are the right ones for your business based on your resources and your goals. We also give you some examples and guidelines too.

Brand24
November 5, 2015 ・ 5 min read
9 Most Probable Reasons Your Social Media Strategy Fails

9 Most Probable Reasons Your Social Media Strategy Fails

Social media is a popular channel for marketing communication. However, it often happens that social media strategy fails at some point. There might be plenty of reasons for that, but there are a few most popular mistakes that marketers still make in their strategies. Avoid them and find out what's behind social media success.

Natalia Chrzanowska
October 27, 2015 ・ 6 min read
5 Creative Hashtag Campaigns You Should Look Up To

5 Creative Hashtag Campaigns You Should Look Up To

Using hashtags is an easy way to categorize your social media content and simply let users to find you among the abundance of information on the Internet. It is also a perfect way to engage audience in an online campaign. Many brands know that already and impress the others with their marketing stunts. Here are the 5 examples of how hashtag campaign should be done.

Natalia Chrzanowska
October 20, 2015 ・ 6 min read
4 Ways to Improve the Online Experience for Older Audiences

4 Ways to Improve the Online Experience for Older Audiences

Marketing to older audiences can easily conjure up clichéd images of grey-haired couples strolling on the beach. Yet this lucrative market is far from stereotypical: it encompasses consumers from all walks of life who just happen to be over a certain age. Mature audiences are becoming just as tech-savvy as younger digital natives, it seems (particularly when it comes to online banking and travel booking).

Brand24
October 8, 2015 ・ 4 min read
Direct or Social? What is Better for Lead Generation?

Direct or Social? What is Better for Lead Generation?

One question that often troubles entrepreneurs is which is the best marketing method to generate more leads—direct or social? There’s no denying that both have their place in the marketing arena, but it is also equally true that social marketing offers many unique advantages, one of which is the ability to generate more leads.

Brand24
September 24, 2015 ・ 3 min read

5 Simple Tips to Engage People on Twitter

Twitter is a unique platform to interact with users from all over the world. It gives you huge opportunities to engage current and potential followers, but you should stick to some general rule to be successful on this medium.

Brand24
July 23, 2015 ・ 2 min read
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