Event Marketing Strategy by Philips Lighting [Case Study]

Natalia Chrzanowska

It is not the first time Philips managed to engage social media users during a local event. The brand effectively interacts with followers, entertaining participants and increasing social media reach at the same time. This time they went to Lublin (Poland) to brighten locals’ lives. Check out the whole case study!

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5 Effective Ways to Promote Your Business Using Pinterest

Natalia Chrzanowska

Using social media platforms to your marketing strategies can boost your brand or product visibility. Pinterest has become a successful social media platform for promoting your business. If you are still not aware of it, this blog will reveal five effective ways that can be used to promote your business using Pinterest. There are some ways that have been discussed in this blog are being used by many businesses today in order to reach out to their target audiences.

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Which Social Media Channels are Best for Your Brand

Brand24

Entering the social media arena with your business can be a daunting proposition. Do you even know which social media channels are the best ones for your brand and your type of business? You might be comforted to know that you don’t have a launch a social media presence for your business on every single network out there. This article can help you decide which social media outlets are the right ones for your business based on your resources and your goals. We also give you some examples and guidelines too.

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