Marketing to older audiences can easily conjure up clichéd images of grey-haired couples strolling on the beach. Yet this lucrative market is far from stereotypical: it encompasses consumers from all walks of life who just happen to be over a certain age. Mature audiences are becoming just as tech-savvy as younger digital natives, it seems (particularly when it comes to online banking and travel booking).
One question that often troubles entrepreneurs is which is the best marketing method to generate more leads—direct or social? There’s no denying that both have their place in the marketing arena, but it is also equally true that social marketing offers many unique advantages, one of which is the ability to generate more leads.
Twitter content curation that uses a heavy amount of social interaction should be one of your primary tactics used. Learn how to use Twitter selfies as part of content curation.
LinkedIn, the world’s largest professional network, has become the most powerful tool for connecting professionals worldwide. As more and more organizations have embraced social media as a staple element of their business strategy, we can’t ignore the leverage we can gain from the effective use of this social medium.
The way of communication has changed over the past two decades and so have the opportunities to set up and grow a business. Marketers are no longer so dependent on the budget they have at their disposal. Even a small company can
Snapchat is not only a pointless app for sharing funny images between teenagers. It is catching on also among older users and brands as well. This is another great channel where you can build relations with clients and followers.
Twitter is a unique platform to interact with users from all over the world. It gives you huge opportunities to engage current and potential followers, but you should stick to some general rule to be successful on this medium.
Proven strategies based on a success story will help you develop you successful social media strategy. Case study powered by Zortrax, a 3D printing solutions provider, is a perfect example of how to effectively manage social media.
Twitter is one of the most popular social media platforms in the world. It has over 300 million monthly active users and is still growing. And changing. In this post we present some predictions about the future of Twitter. What’s going to be different and what will stay the same?
Social sharing may be more efficient if you analyze your audience’s engagement first. There is no secret recipe for a social media strategy, but there are a few statistics that you should know about before you start posting on Facebook or Twitter.