Expert Advice On How To Avoid Social Media Crisis

Natalia Chrzanowska

Crisis is not the word that connotes positively and we all probably would rather give it a wide berth. However, it is better to bear in mind the fact that it can happen to every company and in advance prepare a strategy to avoid or, when it occurs, effectively fight it. We’ve already covered a topic of social media crisis management, but this time we invited a specialist in this field who will share her expertise.

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How to Prevent a Social Media Crisis in Your Company?

Natalia Chrzanowska

Brand reputation is a fragile element of your brand image. It can be harmed in a matter of minutes, but rebuilding it might takes a lot of time and effort. Especially, when you deal with social media crisis. Limitless access to information increases potential negative outcomes of corporate wrongdoings and social outrage. Information, especially negative one, spreads in the Internet so swiftly and broadly, that it is extremely hard to control. Social media crisis management is a crucial competence in a company that is present online.

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