The following case study is a prime example of how to combine online and offline engagement during an event and consequently increase the number of attendees and the reach of a particular event.
Category: Social Media Marketing
75% of U.S. customers are satisfied when they get personalized gifts and offers. They are more loyal to companies that adjust their offer to individual preferences, even if it is related to less privacy. There is no doubt that personalization brings many benefits to your business and 94% of companies believe that it is critical to current and future success. However, only 6% admits to have a fixed personalization strategy. The Internet is full of data that you can leverage, don't miss the opportunity.
Brands more willingly exploit social media during their campaigns – it is an easy way to promote products or services and to encourage others to accept an offer.
What does the latest Facebook update means to your business? Facebook likes will drop, but is it the end of the world? Not really.
As Twitter Inc. struck a deal with Google Inc., in the first half of 2015, all 140-character public updates will appear in Google’s search results once they’re posted. Twitter is giving Google the access to the entire stream of data posted and shared by its 284 million users.
The online environment is transforming instantly, moving towards some directions and receding from others. What will the year 2015 bring for the industry?
Some insights gathered during the best 10 days in Brand24's history. Record breaking sales and signups.
Have you ever wondered why everyone likes Santa so much? He has been always portrayed as an good-natured and generous old man who every holiday gives the presents away to all well-behaved children.