Category: Social Media Marketing

How to Prevent a Social Media Crisis in Your Company?

Brand reputation is a fragile element of your brand image. It can be harmed in a matter of minutes, but rebuilding it might takes a lot of time and effort. Especially, when you deal with social media crisis. Limitless access to information increases potential negative outcomes of corporate wrongdoings and social outrage. Information, especially negative one, spreads in the Internet so swiftly and broadly, that it is extremely hard to control. Social media crisis management is a crucial competence in a company that is present online.

Natalia Chrzanowska
February 4, 2015 ・ 5 min read

December love.

Some insights gathered during the best 10 days in Brand24's history. Record breaking sales and signups.

Michal Sadowski
December 11, 2014 ・ 2 min read
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