Social sharing may be more efficient if you analyze your audience’s engagement first. There is no secret recipe for a social media strategy, but there are a few statistics that you should know about before you start posting on Facebook or Twitter.

According to Cisco Visual Networking Index 74% of all Internet traffic in 2018 will become video. It shows how huge potential audio-visual content has. Companies which have not incorporated video marketing into their fixed strategy should now start to think about it more seriously. The future of social media belongs to video.

If you don’t want to end up as “one of those users” – people who are annoying, obnoxious, or just plain clueless, don’t break following social media rules.

Bartek Szymeczko, Senior Social Media Specialist at Samsung Electronics Polska revealed some secrets about their strategies in digital media. Find out what’s behind Samsung’s social media success!

The following case study is a prime example of how to combine online and offline engagement during an event and consequently increase the number of attendees and the reach of a particular event.

Hashtags are inseparable element of social media conversations which categorize our data, posts and mentions and sum up the plot of publications. They are widely used in social media, especially on social networks that allow publishing posts with limited amount of letters. Both Internet users and brands can benefit from including hashtags in their social media messages.

75% of U.S. customers are satisfied when they get personalized gifts and offers. They are more loyal to companies that adjust their offer to individual preferences, even if it is related to less privacy. There is no doubt that personalization brings many benefits to your business and 94% of companies believe that it is critical to current and future success. However, only 6% admits to have a fixed personalization strategy. The Internet is full of data that you can leverage, don’t miss the opportunity.

Brands more willingly exploit social media during their campaigns – it is an easy way to promote products or services and to encourage others to accept an offer.

What does the latest Facebook update means to your business? Facebook likes will drop, but is it the end of the world? Not really.

Crisis is not the word that connotes positively and we all probably would rather give it a wide berth. However, it is better to bear in mind the fact that it can happen to every company and in advance prepare a strategy to avoid or, when it occurs, effectively fight it. We’ve already covered a topic of social media crisis management, but this time we invited a specialist in this field who will share her expertise.