The following case study is a prime example of how to combine online and offline engagement during an event and consequently increase the number of attendees and the reach of a particular event.

Hashtags are inseparable element of social media conversations which categorize our data, posts and mentions and sum up the plot of publications. They are widely used in social media, especially on social networks that allow publishing posts with limited amount of letters. Both Internet users and brands can benefit from including hashtags in their social media messages.

75% of U.S. customers are satisfied when they get personalized gifts and offers. They are more loyal to companies that adjust their offer to individual preferences, even if it is related to less privacy. There is no doubt that personalization brings many benefits to your business and 94% of companies believe that it is critical to current and future success. However, only 6% admits to have a fixed personalization strategy. The Internet is full of data that you can leverage, don’t miss the opportunity.

Brands more willingly exploit social media during their campaigns – it is an easy way to promote products or services and to encourage others to accept an offer.

What does the latest Facebook update means to your business? Facebook likes will drop, but is it the end of the world? Not really.

Crisis is not the word that connotes positively and we all probably would rather give it a wide berth. However, it is better to bear in mind the fact that it can happen to every company and in advance prepare a strategy to avoid or, when it occurs, effectively fight it. We’ve already covered a topic of social media crisis management, but this time we invited a specialist in this field who will share her expertise.

As Twitter Inc. struck a deal with Google Inc., in the first half of 2015, all 140-character public updates will appear in Google’s search results once they’re posted. Twitter is giving Google the access to the entire stream of data posted and shared by its 284 million users.

Brand reputation is a fragile element of your brand image. It can be harmed in a matter of minutes, but rebuilding it might takes a lot of time and effort. Especially, when you deal with social media crisis. Limitless access to information increases potential negative outcomes of corporate wrongdoings and social outrage. Information, especially negative one, spreads in the Internet so swiftly and broadly, that it is extremely hard to control. Social media crisis management is a crucial competence in a company that is present online.

The online environment is transforming instantly, moving towards some directions and receding from others. What will the year 2015 bring for the industry?

Some insights gathered during the best 10 days in Brand24’s history. Record breaking sales and signups.