Category: Social Media Marketing

All You Need to Know About Hashtags

Hashtags are inseparable element of social media conversations which categorize our data, posts and mentions and sum up the plot of publications. They are widely used in social media, especially on social networks that allow publishing posts with limited amount of letters. Both Internet users and brands can benefit from including hashtags in their social media messages.

Brand24
May 5, 2015 ・ 3 min read

5 Steps to Personalize Your Marketing Communication for Better Conversions

75% of U.S. customers are satisfied when they get personalized gifts and offers. They are more loyal to companies that adjust their offer to individual preferences, even if it is related to less privacy. There is no doubt that personalization brings many benefits to your business and 94% of companies believe that it is critical to current and future success. However, only 6% admits to have a fixed personalization strategy. The Internet is full of data that you can leverage, don't miss the opportunity.

Natalia Chrzanowska
April 16, 2015 ・ 4 min read

How to Prevent a Social Media Crisis in Your Company?

Brand reputation is a fragile element of your brand image. It can be harmed in a matter of minutes, but rebuilding it might takes a lot of time and effort. Especially, when you deal with social media crisis. Limitless access to information increases potential negative outcomes of corporate wrongdoings and social outrage. Information, especially negative one, spreads in the Internet so swiftly and broadly, that it is extremely hard to control. Social media crisis management is a crucial competence in a company that is present online.

Natalia Chrzanowska
February 4, 2015 ・ 5 min read
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