Check some awesome April Fools pranks from the biggest brands out there. Google Play for Pets? Google Gnome? These are great must-haves!

Successfully executed, a hashtag campaign can grow your audience and increase positive customer engagement with your brand. However, even the best campaigns can have undesirable effects if you forget to do your homework first.

Here’s an effective way to see how your hashtag is doing online. You can measure the number of its mentions, interactions, social media reach and more.

Developing a good strategy is crucial for success in digital marketing. However, you also need to think about web security. Neglecting this aspect can involve risks for both you and your customers.

Short answer: yes. And these 21 stats tell us why. Smart businesses listen to their customers, and by reacting and responding to them quickly, they reap the benefits of being social.

We used our social media monitoring tool to find 7 impactful social media campaigns on the occasion of International Women’s Day 2017.

Check our list of 20 most influential women in social media marketing you should follow in 2017.

Check our interview with Birgit Pauli-Haack and see what she thinks about digital marketing, online presence and the usage of social media monitoring tools.

Discover the benefits of social media monitoring. It can improve your sales, customer service, research and other areas of business. Check it out!

It’s so important to listen to your customers…. Negative feedback is just as important as positive feedback…