Content marketing lies at the very heart of Inbound Marketing. Thanks to halo effect, customers tend to associate companies which produce high quality content with high quality products and services. For that reason, it is important to treat content marketing with the attention it deserves.

Have you ever tried hosting a Twitter party? There’s a lot of factors to consider, such as time of day, discussion hashtag, or invited influencers. Here’s how you can use social insights to make the most of your Twitter chat.

There’s no better way to finding new clients online then by showing yourself as someone capable of solving their problems. This is basically the central idea behind content marketing – addressing these problems in your content, you’ll be building a

Social listening has lots to offer – starting with brand image protection, through sales lead generation, ending up with customer service. However, there are many, many more applications that will help your business to grow. We gathered 12 of them to give you an inspiration for monitoring social media.

Bartek Szymeczko, Senior Social Media Specialist at Samsung Electronics Polska revealed some secrets about their strategies in digital media. Find out what’s behind Samsung’s social media success!

Nowadays excellent customer service is considered as the biggest merit that a company can earn. It is the attribute that people value more than good price of a product or even more than its quality. This is why entrepreneurs who focus on their clients’ needs and seek for opportunities that take their customer service to the next level are gaining competitive advantage on the market.