Successfully executed, a hashtag campaign can grow your audience and increase positive customer engagement with your brand. However, even the best campaigns can have undesirable effects if you forget to do your homework first.

Here’s an effective way to see how your hashtag is doing online. You can measure the number of its mentions, interactions, social media reach and more.

Short answer: yes. And these 21 stats tell us why. Smart businesses listen to their customers, and by reacting and responding to them quickly, they reap the benefits of being social.

Brand24 works awesome not only as a social listening tool. It can do all sorts of analyses, including monitoring hashtag performance.

Helvijs Smoteks wrote an awesome guide to SEO. Embrace it and boost your online presence!

If you’re looking for a Google Alerts alternative, you might have found it right here. See a comparison between Google Alerts and Brand24.

Today, we present 20 awesome podcasts that every marketer should know by now. Sit back, relax and enjoy the listening!

Apps are an inevitable part of a marketer’s life as they allow to save resourcecs, time and have it all under control. See 5 apps that may come in handy in 2017.

  Having Twitter account is one thing but using it in the most effective way with all its features is a different story. Which tools should we consider in our smart Twitter communication strategy? Madalyn Sklar explains it all. 

We’ve prepared a list of 10 Christmas gift ideas for a marketer in your life. You’re welcome!