{"id":1037,"date":"2015-01-22T14:07:25","date_gmt":"2015-01-22T12:07:25","guid":{"rendered":"http:\/\/blog.brand24.net\/?p=1037"},"modified":"2022-06-17T15:18:29","modified_gmt":"2022-06-17T13:18:29","slug":"las-marcas-reaccionan-al-deflategate-11-respuestas-de-marketing-en-tiempo-real","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/es\/brands-react-to-deflategate-11-real-time-marketing-responses\/","title":{"rendered":"Las marcas reaccionan al #DeflateGate - 11 respuestas de marketing en tiempo real"},"content":{"rendered":"<figure class=\"wp-block-image\"><a href=\"https:\/\/brand24.com\/blog\/es\/las-marcas-reaccionan-al-deflategate-11-respuestas-de-marketing-en-tiempo-real\/\"><img loading=\"lazy\" decoding=\"async\" width=\"950\" height=\"534\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2015\/01\/Deflate-Gate1.jpg\" alt=\"Desinflar compuerta\" class=\"wp-image-1041\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2015\/01\/Deflate-Gate1.jpg 950w, https:\/\/brand24.com\/blog\/app\/uploads\/2015\/01\/Deflate-Gate1-300x169.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2015\/01\/Deflate-Gate1-750x422.jpg 750w, https:\/\/brand24.com\/blog\/app\/uploads\/2015\/01\/Deflate-Gate1-555x312.jpg 555w\" sizes=\"auto, (max-width: 950px) 100vw, 950px\" \/><\/a><\/figure>\n\n\n\n<p>El mayor acontecimiento deportivo de Norteam\u00e9rica est\u00e1 a la vuelta de la esquina, pero la final de la Super Bowl no parece ser ahora el tema m\u00e1s trending topic en las redes sociales. Podemos suponer que muchas marcas han preparado contenidos de marketing en tiempo real muy chulos para el evento, pero actualmente aprovechan otro tema para lucirse y atraer a la audiencia. Sigue leyendo y echa un vistazo a algunas respuestas \u00e1giles y divertidas al #DeflateGate.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>La inflaci\u00f3n importa <a href=\"https:\/\/twitter.com\/hashtag\/DeflateGate?src=hash\">#DeflateGate<\/a> <a href=\"http:\/\/t.co\/XRWihZHPJ2\">pic.twitter.com\/XRWihZHPJ2<\/a><\/p><p>- Michelin EE.UU. (@MichelinUSA) <a href=\"https:\/\/twitter.com\/MichelinUSA\/status\/557360080166060034\">20 de enero de 2015<\/a><\/p><\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Esto es lo que se juegan los Patriots. Supuestamente. <a href=\"https:\/\/twitter.com\/hashtag\/DeflateGate?src=hash\">#DeflateGate<\/a> <a href=\"http:\/\/t.co\/3yVDeEacYx\">pic.twitter.com\/3yVDeEacYx<\/a> - Jim Rome (@jimrome) <a href=\"https:\/\/twitter.com\/jimrome\/status\/557229246540574720\">19 de enero de 2015<\/a><\/p><\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Totalmente inflado. Garantizado. <a href=\"https:\/\/twitter.com\/hashtag\/DeflateGate?src=hash\">#DeflateGate<\/a> <a href=\"http:\/\/t.co\/0HGLR6NFkP\">http:\/\/t.co\/0HGLR6NFkP<\/a> <a href=\"http:\/\/t.co\/hYDbOYt8zq\">pic.twitter.com\/hYDbOYt8zq<\/a><\/p><p>- eBay (@eBay) <a href=\"https:\/\/twitter.com\/eBay\/status\/557749705678290947\">21 de enero de 2015<\/a><\/p><\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><a href=\"https:\/\/twitter.com\/hashtag\/DeflateGate?src=hash\">#DeflateGate<\/a> se confirma... pero \u00bfa alguien le sorprende realmente? En <a href=\"https:\/\/twitter.com\/hashtag\/120MorningRun?src=hash\">#120MorningRun<\/a> Seguro que no: <a href=\"http:\/\/t.co\/6JH12fHVpE\">http:\/\/t.co\/6JH12fHVpE<\/a> <a href=\"http:\/\/t.co\/Z9PSY4Z5t4\">pic.twitter.com\/Z9PSY4Z5t4<\/a> - 120 Deportes (@120Sports) <a href=\"https:\/\/twitter.com\/120Sports\/status\/557893148261634048\">21 de enero de 2015<\/a><\/p><\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Boston Common Coffee Co. vende <a href=\"https:\/\/twitter.com\/hashtag\/DeflateGate?src=hash\">#DeflateGate<\/a> Galletas hoy. (foto <a href=\"https:\/\/twitter.com\/Brian_Messenger\">@Brian_Messenger<\/a>) <a href=\"http:\/\/t.co\/jWFI3ef2hs\">pic.twitter.com\/jWFI3ef2hs<\/a><\/p><p>- BostonTweet (@BostonTweet) <a href=\"https:\/\/twitter.com\/BostonTweet\/status\/557922345802022912\">21 de enero de 2015<\/a><\/p><\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Sabes que no tienes que desinflarnos para ser m\u00e1s apretujable. <a href=\"https:\/\/twitter.com\/hashtag\/DeflateGate?src=hash\">#DeflateGate<\/a> <a href=\"http:\/\/t.co\/pLQfpAqzAb\">pic.twitter.com\/pLQfpAqzAb<\/a> - Charmin (@Charmin) <a href=\"https:\/\/twitter.com\/Charmin\/status\/557924627239141377\">21 de enero de 2015<\/a><\/p><\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Si desinflar balones deportivos se considera hacer trampas, \u00a1entonces estoy metido en un buen l\u00edo! <a href=\"https:\/\/twitter.com\/hashtag\/DeflateGate?src=hash\">#DeflateGate<\/a> <a href=\"http:\/\/t.co\/5WhvYA2mbm\">pic.twitter.com\/5WhvYA2mbm<\/a><\/p><p>- Butler Azul III (@ButlerAzul3) <a href=\"https:\/\/twitter.com\/ButlerBlue3\/status\/557968354540269568\">21 de enero de 2015<\/a><\/p><\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>13PSI, 12 de 12 veces. <a href=\"https:\/\/twitter.com\/Bontrager\">@Bontrager<\/a> tiene el <a href=\"https:\/\/twitter.com\/Patriots\">@Patriots<\/a> cubierto. <a href=\"https:\/\/twitter.com\/nfl\">@nfl<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/Deflategate?src=hash\">#Deflategate<\/a> <a href=\"http:\/\/t.co\/XTloZipPat\">http:\/\/t.co\/XTloZipPat<\/a> <a href=\"http:\/\/t.co\/qGWZetpISG\">pic.twitter.com\/qGWZetpISG<\/a> - Bicicletas Trek (@TrekBikes) <a href=\"https:\/\/twitter.com\/TrekBikes\/status\/558035438842437632\">21 de enero de 2015<\/a><\/p><\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Hola, <a href=\"https:\/\/twitter.com\/Patriots\">@Patriots<\/a>. S\u00e9 de algo que tus balones podr\u00edan usar... <a href=\"https:\/\/twitter.com\/hashtag\/DeflateGate?src=hash\">#DeflateGate<\/a> <a href=\"http:\/\/t.co\/zimlCop81G\">pic.twitter.com\/zimlCop81G<\/a><\/p><p>- Diane N. Sevenay (@Diane_7A) <a href=\"https:\/\/twitter.com\/Diane_7A\/status\/557203602335604737\">19 de enero de 2015<\/a><\/p><\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>En caso de que alguna vez necesite bombear balones desinflados <a href=\"http:\/\/t.co\/jf5ERUAUUf\">http:\/\/t.co\/jf5ERUAUUf<\/a> <a href=\"http:\/\/t.co\/XYyEI9LpXm\">pic.twitter.com\/XYyEI9LpXm<\/a> - Amazon (@amazon) <a href=\"https:\/\/twitter.com\/amazon\/status\/557343161702301697\">20 de enero de 2015<\/a><\/p><\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Completamente lleno <a href=\"https:\/\/twitter.com\/hashtag\/DeflateGate?src=hash\">#DeflateGate<\/a> <a href=\"http:\/\/t.co\/CRKA3G9ZcQ\">pic.twitter.com\/CRKA3G9ZcQ<\/a><\/p><p>- krispykreme (@krispykreme) <a href=\"https:\/\/twitter.com\/krispykreme\/status\/557920121532870656\">21 de enero de 2015<\/a><\/p><\/blockquote>\n\n\n\n<p>\u00bfHas encontrado otros ejemplos interesantes de reacciones #DeflateGate? D\u00e9janos un comentario.<\/p>","protected":false},"excerpt":{"rendered":"<p>Marketing en tiempo real en su m\u00e1xima expresi\u00f3n. #DeflateGate como otra oportunidad para que las marcas se luzcan en las redes sociales.<\/p>","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4135],"tags":[28,35,12,30],"class_list":["post-1037","post","type-post","status-publish","format-standard","hentry","category-trend-analysis","tag-content-marketing","tag-deflategate","tag-marketing","tag-real-time-marketing"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Natalia","cf_author_last_name":"Chrzanowska","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/posts\/1037","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/comments?post=1037"}],"version-history":[{"count":1,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/posts\/1037\/revisions"}],"predecessor-version":[{"id":153172,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/posts\/1037\/revisions\/153172"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/media?parent=1037"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/categories?post=1037"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/tags?post=1037"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}