{"id":106021,"date":"2025-11-24T14:27:11","date_gmt":"2025-11-24T13:27:11","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=106021"},"modified":"2026-06-17T16:14:49","modified_gmt":"2026-06-17T14:14:49","slug":"alternativas-a-google-alerts","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/es\/google-alerts-alternative\/","title":{"rendered":"Alternativas a Google Alerts: una comparaci\u00f3n detallada para 2026"},"content":{"rendered":"<p>El seguimiento de las conversaciones en l\u00ednea nunca ha sido tan complejo ni tan importante. Si todav\u00eda dependes \u00fanicamente de Google Alerts, probablemente te est\u00e9s perdiendo la mayor parte de las mention en tiempo real de las redes sociales, el contexto emocional, las se\u00f1ales de crisis y la actividad de los influencers.<\/p>\n\n\n\n<p>En este art\u00edculo, analizo el <strong>Las mejores alternativas a Google Alerts para 2026<\/strong>, muestra d\u00f3nde sigue siendo \u00fatil Google Alerts y d\u00f3nde se queda corto. Adem\u00e1s, te ofrece una visi\u00f3n general pr\u00e1ctica y guiada por expertos de las herramientas que vale la pena probar este a\u00f1o.<\/p>\n\n\n\n<p>Vamos a ello.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>Las mejores alternativas a Google Alerts:<\/strong><br><br>1. <strong>Brand24<\/strong> \u2013 Incluye informaci\u00f3n sobre inteligencia artificial, an\u00e1lisis de opiniones, supervisi\u00f3n de LLM, alertas de crisis y cobertura completa de redes sociales y web.<br>2. <strong>Sprout Social<\/strong> \u2013 Ideal para marcas que necesitan gesti\u00f3n de redes sociales combinada con escucha y an\u00e1lisis.<br>3. <strong>Talkwalker \/ Talkwalker Alerts<\/strong> Talkwalker Alerts es el mejor sustituto gratuito de Google Alerts; el paquete completo es muy potente para el an\u00e1lisis empresarial.<br>4. <strong>Mention<\/strong> \u2013 Potente para la supervisi\u00f3n en tiempo real en redes sociales y web, con respuesta desde la propia aplicaci\u00f3n.<br>5. <strong>Meltwater<\/strong> \u2013 Inteligencia medi\u00e1tica con amplia cobertura de fuentes (web, redes sociales y prensa escrita, pero sin LLM).<br>6. <strong>Awario<\/strong> \u2013 Opci\u00f3n asequible con an\u00e1lisis de opiniones y seguimiento multiling\u00fce.<br>7. <strong>Sprinklr<\/strong> \u2013 Escucha e inteligencia del cliente en redes sociales y web.<br>8. <strong>Ojo de cerradura<\/strong> \u2013 Herramienta centrada en las redes sociales con an\u00e1lisis de hashtags, campa\u00f1as e informaci\u00f3n sobre influencers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"alternatives\"><strong>Las mejores alternativas a Google Alerts:<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id01\"><strong>01 Brand24<\/strong><\/h3>\n\n\n\n<p>Brand24 es una plataforma de escucha social y monitorizaci\u00f3n de medios impulsada por IA que realiza un seguimiento de las marcas mention en plataformas de redes sociales, sitios de noticias, blogs, sitios de rese\u00f1as, podcasts, boletines informativos e incluso LLM como ChatGPT y Gemini.<\/p>\n\n\n\n<p>A diferencia de Google Alerts, Brand24 ofrece alertas en tiempo real, an\u00e1lisis de opiniones, informaci\u00f3n emocional, contexto de conversaciones, puntuaciones de personas influyentes y datos hist\u00f3ricos.<\/p>\n\n\n\n<p><strong>Caracter\u00edsticas principales:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Control en tiempo real<\/strong> de mentions en l\u00ednea<\/li>\n\n\n\n<li><strong>Informaci\u00f3n y an\u00e1lisis basados en inteligencia artificial<\/strong><\/li>\n\n\n\n<li><strong>Supervisi\u00f3n LLM<\/strong><\/li>\n\n\n\n<li><strong>Detecci\u00f3n de personas influyentes en las redes sociales<\/strong><\/li>\n\n\n\n<li><strong>Alertas<\/strong> <strong>y presentaci\u00f3n de informes<\/strong><\/li>\n\n\n\n<li><strong>AI Topic Analysis<\/strong><\/li>\n\n\n\n<li><strong>B\u00fasqueda contextual <\/strong>para excluir mentions irrelevantes<\/li>\n\n\n\n<li><strong>B\u00fasqueda booleana<\/strong> para un an\u00e1lisis preciso<\/li>\n<\/ul>\n\n\n\n<p><strong>Fuentes controladas:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Redes sociales (Facebook, Instagram, X\/Twitter, TikTok, YouTube, LinkedIn, Reddit)<\/li>\n\n\n\n<li>Sitios de noticias<\/li>\n\n\n\n<li>Blogs<\/li>\n\n\n\n<li>Foros<\/li>\n\n\n\n<li>Podcasts<\/li>\n\n\n\n<li>Rese\u00f1as de Google, App Store, Trustpilot, Yelp<\/li>\n\n\n\n<li>P\u00e1ginas web y secciones de comentarios<\/li>\n\n\n\n<li>LLM (ChatGPT, Perplexity, Gemini, Claude)<\/li>\n<\/ul>\n\n\n\n<p><strong>Ideal para:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Empresas medianas y grandes<\/li>\n\n\n\n<li>Empresas<\/li>\n\n\n\n<li>Profesionales de relaciones p\u00fablicas<\/li>\n\n\n\n<li>Redes sociales y equipos comunitarios<\/li>\n<\/ul>\n\n\n\n<p><strong>Puntos fuertes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Uno de los m\u00e1s completos <a href=\"https:\/\/brand24.com\/blog\/es\/herramientas-de-escucha-social\/\" title=\"herramientas de social listening\">herramientas de social listening<\/a> en el mercado, con excelentes opciones de filtrado y generaci\u00f3n de informes.<\/li>\n\n\n\n<li>Seguimiento en tiempo real mention, sin retrasos como en Google Alerts.<\/li>\n\n\n\n<li>Plataforma basada en inteligencia artificial: gran cantidad de informaci\u00f3n \u00fatil lista para usar basada en sus datos.<\/li>\n<\/ul>\n\n\n\n<p><strong>Lo que podr\u00eda ser mejor:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Acceda a hasta 30 d\u00edas de datos hist\u00f3ricos anteriores a la configuraci\u00f3n del proyecto.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a4183789927a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a4183789927a\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"937\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-brand24.png\" alt=\"Las mejores alternativas a Google Alerts: panel de control Brand24\" class=\"wp-image-178909\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-brand24.png 937w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-brand24-750x400.png 750w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-brand24-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-brand24-300x160.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-brand24-248x132.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-brand24-90x48.png 90w\" sizes=\"auto, (max-width: 937px) 100vw, 937px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Las mejores alternativas a Google Alerts: panel de control Brand24<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Comparaci\u00f3n: Google Alerts frente a Brand24<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th><strong>Categor\u00eda<\/strong><\/th><th><strong>GA<\/strong><\/th><th><strong>Brand24<\/strong><\/th><\/tr><\/thead><tbody><tr><td>Control en tiempo real<\/td><td>\u274c retrasado<\/td><td>\u2705 S\u00ed<\/td><\/tr><tr><td>Plataformas cubiertas<\/td><td>Google<\/td><td>Cobertura completa<\/td><\/tr><tr><td>El sentiment analysis<\/td><td>\u274c Ninguno<\/td><td>\u2705 Impulsado por IA<\/td><\/tr><tr><td>Detecci\u00f3n de influyentes<\/td><td>\u274c Ninguno<\/td><td>\u2705 S\u00ed<\/td><\/tr><tr><td>Supervisi\u00f3n LLM<\/td><td>\u274c Ninguno<\/td><td>\u2705 S\u00ed<\/td><\/tr><tr><td>Filtrado de ruido<\/td><td>\u274c d\u00e9bil<\/td><td>\u2705 fuerte<\/td><\/tr><tr><td>Informes<\/td><td>\u274c Ninguno<\/td><td>\u2705 personalizable<\/td><\/tr><tr><td>Lo mejor para<\/td><td>individuos<\/td><td>Pymes \u2192 empresas<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>GA es sin duda m\u00e1s popular: ha obtenido m\u00e1s de 3800 mention durante los \u00faltimos 30 d\u00edas.<\/p>\n\n\n\n<p>Pero los mention que obtuvo fueron menos favorables que los Brand24. Es una alternativa que gana tanto en t\u00e9rminos de un alto n\u00famero de mention positivos como de un bajo n\u00famero de mention negativos.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a4183789a054&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a4183789a054\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"822\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-brand24-comparison.png\" alt=\"\u00bfQui\u00e9n tiene m\u00e1s marcas mention? Comparaci\u00f3n.\" class=\"wp-image-178910\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-brand24-comparison.png 822w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-brand24-comparison-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-brand24-comparison-300x182.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-brand24-comparison-248x151.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-brand24-comparison-90x55.png 90w\" sizes=\"auto, (max-width: 822px) 100vw, 822px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">\u00bfQui\u00e9n tiene m\u00e1s marcas mention? Comparaci\u00f3n.<\/figcaption><\/figure>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Prueba la mejor alternativa a Google Alerts<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=456\" class=\"acf-simple-cta__btn\" target=\"\">Iniciar prueba<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id02\"><strong>02 Sprout Social<\/strong><\/h3>\n\n\n\n<p>Sprout Social es m\u00e1s conocido como una plataforma de gesti\u00f3n de redes sociales, pero su complemento de escucha lo convierte en una s\u00f3lida alternativa a Google Alerts.<\/p>\n\n\n\n<p>Recopila conversaciones sociales, tendencias de opini\u00f3n, informaci\u00f3n sobre la competencia y datos web mentions.<\/p>\n\n\n\n<p><strong>Caracter\u00edsticas principales:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gesti\u00f3n de redes sociales<\/li>\n\n\n\n<li>Control en tiempo real<\/li>\n\n\n\n<li>Seguimiento del sentimiento<\/li>\n\n\n\n<li>Inteligencia artificial<\/li>\n\n\n\n<li>An\u00e1lisis de la competencia<\/li>\n<\/ul>\n\n\n\n<p><strong>Fuentes controladas:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Publicaciones en redes sociales (Instagram, TikTok, X\/Twitter, LinkedIn, Facebook, YouTube, Pinterest)<\/li>\n\n\n\n<li>Algunas webs y noticias<\/li>\n\n\n\n<li>(Sin supervisi\u00f3n LLM)<\/li>\n<\/ul>\n\n\n\n<p><strong>Ideal para:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Equipos de redes sociales<\/li>\n\n\n\n<li>Agencias<\/li>\n\n\n\n<li>Grandes marcas que necesitan gesti\u00f3n + an\u00e1lisis en uno<\/li>\n<\/ul>\n\n\n\n<p><strong>Puntos fuertes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Paquete completo de publicaci\u00f3n y supervisi\u00f3n<\/li>\n\n\n\n<li>Excelentes paneles de an\u00e1lisis<\/li>\n\n\n\n<li>Flujos de trabajo de respuesta r\u00e1pida para la atenci\u00f3n al cliente<\/li>\n<\/ul>\n\n\n\n<p><strong>Lo que podr\u00eda ser mejor:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>El precio es elevado para equipos peque\u00f1os.<\/li>\n\n\n\n<li>M\u00e1s centrado en las redes sociales que en la web<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a4183789b072&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a4183789b072\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"967\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-sprout-social.png\" alt=\"Las mejores alternativas a Google Alerts: panel de control Sprout Social.\" class=\"wp-image-178911\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-sprout-social.png 967w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-sprout-social-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-sprout-social-300x155.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-sprout-social-248x128.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-sprout-social-90x47.png 90w\" sizes=\"auto, (max-width: 967px) 100vw, 967px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Las mejores alternativas a Google Alerts: panel de control Sprout Social.<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Comparaci\u00f3n: Google Alerts frente a Sprout Social<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th><strong>Categor\u00eda<\/strong><\/th><th><strong>GA<\/strong><\/th><th><strong>Sprout Social<\/strong><\/th><\/tr><\/thead><tbody><tr><td>Control en tiempo real<\/td><td>\u274c retrasado<\/td><td>\u2705 S\u00ed<\/td><\/tr><tr><td>Plataformas cubiertas<\/td><td>Solo Google<\/td><td>Social + web<\/td><\/tr><tr><td>El sentiment analysis<\/td><td>\u274c Ninguno<\/td><td>\u2705 S\u00ed<\/td><\/tr><tr><td>Detecci\u00f3n de influyentes<\/td><td>\u274c Ninguno<\/td><td>\u274c limitado<\/td><\/tr><tr><td>Supervisi\u00f3n LLM<\/td><td>\u274c Ninguno<\/td><td>\u274c Ninguno<\/td><\/tr><tr><td>Filtrado de ruido<\/td><td>\u274c d\u00e9bil<\/td><td>\u2705 Filtros potentes<\/td><\/tr><tr><td>Informes<\/td><td>\u274c Ninguno<\/td><td>\u2705 an\u00e1lisis avanzado<\/td><\/tr><tr><td>Lo mejor para<\/td><td>individuos<\/td><td>empresas medianas y grandes, equipos de redes sociales<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>GA recopil\u00f3 m\u00e1s mention (3867) que Sprout Social (2686), principalmente porque captur\u00f3 muchas m\u00e1s fuentes no sociales.<\/p>\n\n\n\n<p>Sin embargo, Sprout Social muestra un mejor sentimiento, con 7% positivos frente a solo 4% para GA, y muchos menos mention negativos (1% frente a los 4% de GA).<\/p>\n\n\n\n<p>Sprout tambi\u00e9n logr\u00f3 un alcance mucho mayor en las redes sociales (9,3 millones frente a 1,9 millones), lo que indica un mejor rendimiento en los canales sociales.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a4183789ba79&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a4183789ba79\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"833\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-sproutsocial-comparison.png\" alt=\"\u00bfQui\u00e9n tiene m\u00e1s marcas mention? Comparaci\u00f3n de herramientas.\" class=\"wp-image-178912\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-sproutsocial-comparison.png 833w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-sproutsocial-comparison-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-sproutsocial-comparison-300x180.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-sproutsocial-comparison-248x149.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-sproutsocial-comparison-90x54.png 90w\" sizes=\"auto, (max-width: 833px) 100vw, 833px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">\u00bfQui\u00e9n tiene m\u00e1s marcas mention? Comparaci\u00f3n de herramientas.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id03\"><strong>03 Talkwalker y Talkwalker Alerts<\/strong><\/h3>\n\n\n\n<p>Talkwalker ofrece tanto una herramienta gratuita de tipo Google Alerts (Talkwalker Alerts) como una plataforma de escucha de nivel empresarial.<\/p>\n\n\n\n<p><strong>Caracter\u00edsticas principales (opci\u00f3n gratuita):<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Alertas por correo electr\u00f3nico<\/li>\n\n\n\n<li>Filtrado de fuentes<\/li>\n\n\n\n<li>Frecuencia de alertas personalizada<\/li>\n<\/ul>\n\n\n\n<p><strong>Caracter\u00edsticas principales (Talkwalker Suite \u2013 opci\u00f3n de pago):<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Escucha social en tiempo real<\/li>\n\n\n\n<li>El sentiment analysis<\/li>\n\n\n\n<li>Predicci\u00f3n de tendencias<\/li>\n\n\n\n<li>Reconocimiento visual<\/li>\n\n\n\n<li>Evaluaci\u00f3n comparativa de la competencia<\/li>\n\n\n\n<li>Informes automatizados<\/li>\n<\/ul>\n\n\n\n<p><strong>Fuentes controladas:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>P\u00e1ginas web<\/li>\n\n\n\n<li>Blogs<\/li>\n\n\n\n<li>Plataformas sociales<\/li>\n\n\n\n<li>Sitios de noticias<\/li>\n\n\n\n<li>Foros<\/li>\n\n\n\n<li>Todas las principales redes sociales (paquete de pago)<\/li>\n<\/ul>\n\n\n\n<p><strong>Ideal para:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Equipos de relaciones p\u00fablicas (ambos)<\/li>\n\n\n\n<li>Grandes empresas (opci\u00f3n de pago)<\/li>\n\n\n\n<li>Usuarios que desean una alternativa gratuita (la opci\u00f3n de herramienta gratuita limitada)<\/li>\n<\/ul>\n\n\n\n<p><strong>Puntos fuertes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Talkwalker Alerts es una alternativa gratuita a Google Alerts.<\/li>\n\n\n\n<li>Amplias funciones empresariales en la opci\u00f3n de pago.<\/li>\n<\/ul>\n\n\n\n<p><strong>Lo que podr\u00eda ser mejor:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gran aumento del coste de la versi\u00f3n gratuita a la empresarial (pero igual en cuanto a lo que ofrece).<\/li>\n\n\n\n<li>Curva de aprendizaje pronunciada<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a4183789c721&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a4183789c721\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"911\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-talkwalker.png\" alt=\"Panel de control de Talkwalker.\" class=\"wp-image-178913\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-talkwalker.png 911w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-talkwalker-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-talkwalker-300x165.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-talkwalker-248x136.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-talkwalker-90x49.png 90w\" sizes=\"auto, (max-width: 911px) 100vw, 911px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Panel de control de Talkwalker.<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Comparaci\u00f3n: Google Alerts frente a Talkwalker<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th><strong>Categor\u00eda<\/strong><\/th><th><strong>GA<\/strong><\/th><th><strong>Talkwalker \/ Talkwalker Alerts<\/strong><\/th><\/tr><\/thead><tbody><tr><td>Control en tiempo real<\/td><td>\u274c retrasado<\/td><td>\u2705 s\u00ed (de pago) \/ casi en tiempo real (gratis)<\/td><\/tr><tr><td>Plataformas cubiertas<\/td><td>Solo Google<\/td><td>Web + algunas redes sociales<\/td><\/tr><tr><td>El sentiment analysis<\/td><td>\u274c Ninguno<\/td><td>\u2705 S\u00ed (solo de pago)<\/td><\/tr><tr><td>Detecci\u00f3n de influyentes<\/td><td>\u274c Ninguno<\/td><td>\u2705 S\u00ed (solo de pago)<\/td><\/tr><tr><td>Supervisi\u00f3n LLM<\/td><td>\u274c Ninguno<\/td><td>\u274c Ninguno<\/td><\/tr><tr><td>Filtrado de ruido<\/td><td>\u274c d\u00e9bil<\/td><td>\u2705 Filtros potentes<\/td><\/tr><tr><td>Informes<\/td><td>\u274c Ninguno<\/td><td>\u2705 automatizado (de pago)<\/td><\/tr><tr><td>Lo mejor para<\/td><td>individuos<\/td><td>Equipos de relaciones con los medios + empresas<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>GA gener\u00f3 un n\u00famero significativamente mayor de mention totales de marca (3870) que Talkwalker (826) y Talkwalker Alerts (51), debido principalmente a su gran volumen de fuentes ajenas a las redes sociales.<\/p>\n\n\n\n<p>Talkwalker, sin embargo, muestra una proporci\u00f3n de opiniones positivas ligeramente superior (5%) en comparaci\u00f3n con la de GA (4%), aunque tambi\u00e9n registra una proporci\u00f3n mucho mayor de opiniones negativas mention (8% frente a 4%).<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a4183789d0ed&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a4183789d0ed\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"814\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-talkwalker-comparison.png\" alt=\"Alternativa a la comparaci\u00f3n Google Alerts.\" class=\"wp-image-178914\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-talkwalker-comparison.png 814w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-talkwalker-comparison-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-talkwalker-comparison-300x184.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-talkwalker-comparison-248x152.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-talkwalker-comparison-90x55.png 90w\" sizes=\"auto, (max-width: 814px) 100vw, 814px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Alternativa a la comparaci\u00f3n Google Alerts.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id04\"><strong>04 Mention<\/strong><\/h3>\n\n\n\n<p>Mention es un dispositivo de escucha y <a href=\"https:\/\/brand24.com\/blog\/es\/herramientas-de-seguimiento-de-medios\/\" target=\"_blank\" rel=\"noopener\" title=\"\">herramienta de seguimiento de medios<\/a>.<\/p>\n\n\n\n<p>Recopila menciones de la marca en tiempo real en redes sociales, web, noticias y rese\u00f1as, y te permite responder directamente desde la aplicaci\u00f3n.<\/p>\n\n\n\n<p><strong>Caracter\u00edsticas principales:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Control en tiempo real<\/li>\n\n\n\n<li>El sentiment analysis<\/li>\n\n\n\n<li>Identificaci\u00f3n de personas influyentes<\/li>\n\n\n\n<li>Seguimiento de la competencia<\/li>\n\n\n\n<li>Respuesta dentro de la aplicaci\u00f3n<\/li>\n\n\n\n<li>Estad\u00edsticas + informes<\/li>\n\n\n\n<li>Publicaci\u00f3n y programaci\u00f3n<\/li>\n\n\n\n<li>Alertas autom\u00e1ticas<\/li>\n<\/ul>\n\n\n\n<p><strong>Fuentes controladas:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Todas las principales plataformas de redes sociales<\/li>\n\n\n\n<li>Noticias<\/li>\n\n\n\n<li>Blogs<\/li>\n\n\n\n<li>Foros<\/li>\n\n\n\n<li>Sitios de revisi\u00f3n<\/li>\n\n\n\n<li>P\u00e1ginas web<\/li>\n<\/ul>\n\n\n\n<p><strong>Ideal para:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>pymes<\/li>\n\n\n\n<li>Agencias<\/li>\n\n\n\n<li>Gestores de redes sociales<\/li>\n\n\n\n<li>Equipos de relaciones p\u00fablicas que desean respuestas inmediatas<\/li>\n<\/ul>\n\n\n\n<p><strong>Puntos fuertes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Puedes responder a mentions dentro de la plataforma.<\/li>\n\n\n\n<li>Filtrado y segmentaci\u00f3n potentes<\/li>\n<\/ul>\n\n\n\n<p><strong>Lo que podr\u00eda ser mejor:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Los datos hist\u00f3ricos son limitados en los planes inferiores.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a4183789dd63&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a4183789dd63\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"817\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-mention.png\" alt=\"Panel de control Mention.\" class=\"wp-image-178915\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-mention.png 817w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-mention-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-mention-300x184.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-mention-248x152.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-mention-90x55.png 90w\" sizes=\"auto, (max-width: 817px) 100vw, 817px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Panel de control Mention.<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Comparaci\u00f3n: Google Alerts frente a Mention<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th><strong>Categor\u00eda<\/strong><\/th><th><strong>GA<\/strong><\/th><th><strong>Mention<\/strong><\/th><\/tr><\/thead><tbody><tr><td>Control en tiempo real<\/td><td>\u274c retrasado<\/td><td>\u2705 S\u00ed<\/td><\/tr><tr><td>Plataformas cubiertas<\/td><td>Solo Google<\/td><td>Social + web<\/td><\/tr><tr><td>El sentiment analysis<\/td><td>\u274c Ninguno<\/td><td>\u2705 S\u00ed<\/td><\/tr><tr><td>Detecci\u00f3n de influyentes<\/td><td>\u274c Ninguno<\/td><td>\u2705 S\u00ed<\/td><\/tr><tr><td>Supervisi\u00f3n LLM<\/td><td>\u274c Ninguno<\/td><td>\u274c Ninguno<\/td><\/tr><tr><td>Filtrado de ruido<\/td><td>\u274c d\u00e9bil<\/td><td>\u2705 fuerte<\/td><\/tr><tr><td>Informes<\/td><td>\u274c Ninguno<\/td><td>\u2705 estad\u00edsticas + informes<\/td><\/tr><tr><td>Lo mejor para<\/td><td>individuos<\/td><td>Pymes + agencias<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Google Alerts captur\u00f3 muchos m\u00e1s mention (3870) que Mention (71).<\/p>\n\n\n\n<p>Sin embargo, Mention tiene un sentimiento positivo m\u00e1s fuerte, con 8% positivos mentions en comparaci\u00f3n con Google Alerts\u2019 4%, aunque su tama\u00f1o de muestra es mucho menor.<\/p>\n\n\n\n<p>Mention tambi\u00e9n muestra una proporci\u00f3n ligeramente mayor de mention negativos (5% frente a 4%), pero en general ofrece un \u00edndice de opini\u00f3n m\u00e1s favorable.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a4183789e6c1&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a4183789e6c1\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"831\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-mention-comparison.png\" alt=\"\u00bfQui\u00e9n tiene m\u00e1s marcas mention? Comparaci\u00f3n de herramientas.\" class=\"wp-image-178916\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-mention-comparison.png 831w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-mention-comparison-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-mention-comparison-300x181.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-mention-comparison-248x149.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-mention-comparison-90x54.png 90w\" sizes=\"auto, (max-width: 831px) 100vw, 831px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">\u00bfQui\u00e9n tiene m\u00e1s marcas mention? Comparaci\u00f3n de herramientas.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id05\"><strong>05 Meltwater<\/strong><\/h3>\n\n\n\n<p>Meltwater es una suite empresarial premium con un gran volumen de fuentes: web, redes sociales, podcasts, emisiones, medios impresos y mucho m\u00e1s.<\/p>\n\n\n\n<p>Si tu marca aparece regularmente en las noticias, Meltwater es una de las mejores alternativas a Google Alerts en las que puedes invertir.<\/p>\n\n\n\n<p><strong>Caracter\u00edsticas principales:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Impulsado por IA <a href=\"https:\/\/brand24.com\/blog\/es\/que-es-el-seguimiento-y-analisis-de-los-medios-de-comunicacion\/\" target=\"_blank\" rel=\"noopener\" title=\"\">seguimiento de medios<\/a><\/li>\n\n\n\n<li>El sentiment analysis<\/li>\n\n\n\n<li>Descubrimiento de tendencias<\/li>\n\n\n\n<li>Datos hist\u00f3ricos (m\u00e1s de 15 meses)<\/li>\n\n\n\n<li>Alertas en tiempo real<\/li>\n\n\n\n<li>Cuadros de mando personalizados<\/li>\n\n\n\n<li>Informes automatizados<\/li>\n<\/ul>\n\n\n\n<p><strong>Fuentes controladas:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sitios de noticias y medios de comunicaci\u00f3n<\/li>\n\n\n\n<li>P\u00e1ginas web<\/li>\n\n\n\n<li>Todas las principales redes sociales<\/li>\n\n\n\n<li>Podcasts y v\u00eddeos<\/li>\n\n\n\n<li>Emisi\u00f3n (televisi\u00f3n, radio)<\/li>\n<\/ul>\n\n\n\n<p><strong>Ideal para:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Grandes marcas<\/li>\n\n\n\n<li>Organizaciones gubernamentales<\/li>\n\n\n\n<li>Equipos de relaciones p\u00fablicas y comunicaci\u00f3n<\/li>\n<\/ul>\n\n\n\n<p><strong>Puntos fuertes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La mayor cobertura medi\u00e1tica<\/li>\n\n\n\n<li>Suite completa de gesti\u00f3n de relaciones p\u00fablicas<\/li>\n<\/ul>\n\n\n\n<p><strong>Lo que podr\u00eda ser mejor:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Los precios son m\u00e1s propios de empresas grandes, excesivos para equipos peque\u00f1os.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a4183789f2df&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a4183789f2df\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"888\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-meltwater.png\" alt=\"Salpicadero Meltwater.\" class=\"wp-image-178917\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-meltwater.png 888w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-meltwater-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-meltwater-300x169.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-meltwater-248x140.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-meltwater-90x51.png 90w\" sizes=\"auto, (max-width: 888px) 100vw, 888px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Salpicadero Meltwater.<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Comparaci\u00f3n: Google Alerts frente a Meltwater<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th><strong>Categor\u00eda<\/strong><\/th><th><strong>GA<\/strong><\/th><th><strong>Meltwater<\/strong><\/th><\/tr><\/thead><tbody><tr><td>Control en tiempo real<\/td><td>\u274c retrasado<\/td><td>\u2705 S\u00ed<\/td><\/tr><tr><td>Plataformas cubiertas<\/td><td>Solo Google<\/td><td>Cobertura omnicanal<\/td><\/tr><tr><td>El sentiment analysis<\/td><td>\u274c Ninguno<\/td><td>\u2705 S\u00ed<\/td><\/tr><tr><td>Detecci\u00f3n de influyentes<\/td><td>\u274c Ninguno<\/td><td>\u2705 S\u00ed<\/td><\/tr><tr><td>Supervisi\u00f3n LLM<\/td><td>\u274c Ninguno<\/td><td>\u274c Ninguno<\/td><\/tr><tr><td>Filtrado de ruido<\/td><td>\u274c d\u00e9bil<\/td><td>\u2705 excelente<\/td><\/tr><tr><td>Informes<\/td><td>\u274c Ninguno<\/td><td>\u2705 Informes automatizados avanzados<\/td><\/tr><tr><td>Lo mejor para<\/td><td>individuos<\/td><td>grandes organizaciones<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>GA recogi\u00f3 m\u00e1s mention (3870) que Meltwater (1154).<\/p>\n\n\n\n<p>Meltwater tiene un sentimiento significativamente m\u00e1s fuerte, con 8% positivos mentions en comparaci\u00f3n con los 4% de Google Alerts y solo 2% negativos mentions frente a los 4% de Google Alerts.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a4183789fc4a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a4183789fc4a\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"841\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-meltwater-comparison.png\" alt=\"\u00bfQui\u00e9n tiene m\u00e1s marcas mention? Comparaci\u00f3n de herramientas.\" class=\"wp-image-178918\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-meltwater-comparison.png 841w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-meltwater-comparison-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-meltwater-comparison-300x178.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-meltwater-comparison-248x147.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-meltwater-comparison-90x54.png 90w\" sizes=\"auto, (max-width: 841px) 100vw, 841px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">\u00bfQui\u00e9n tiene m\u00e1s marcas mention? Comparaci\u00f3n de herramientas.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id06\"><strong>06 Awario<\/strong><\/h3>\n\n\n\n<p>Awario es una plataforma de escucha social conocida por ser econ\u00f3mica y, al mismo tiempo, ofrecer potentes funciones de an\u00e1lisis y seguimiento en tiempo real.<\/p>\n\n\n\n<p><strong>Caracter\u00edsticas principales:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Control en tiempo real<\/li>\n\n\n\n<li>El sentiment analysis<\/li>\n\n\n\n<li>Alertas personalizadas<\/li>\n<\/ul>\n\n\n\n<p><strong>Fuentes controladas:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Redes sociales<\/li>\n\n\n\n<li>Blogs<\/li>\n\n\n\n<li>Sitios de noticias<\/li>\n\n\n\n<li>Foros<\/li>\n\n\n\n<li>Plataformas de revisi\u00f3n<\/li>\n\n\n\n<li>V\u00eddeos<\/li>\n<\/ul>\n\n\n\n<p><strong>Ideal para:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Empresas emergentes<\/li>\n\n\n\n<li>pymes<\/li>\n\n\n\n<li>Marcas internacionales que necesitan seguimiento multiling\u00fce<\/li>\n<\/ul>\n\n\n\n<p><strong>Puntos fuertes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Buen an\u00e1lisis de sentimientos<\/li>\n\n\n\n<li>Excelente relaci\u00f3n calidad-precio<\/li>\n\n\n\n<li>Informaci\u00f3n demogr\u00e1fica incluida<\/li>\n<\/ul>\n\n\n\n<p><strong>Lo que podr\u00eda ser mejor:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Algunos usuarios admiten que la interfaz es menos intuitiva.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a418378a080a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a418378a080a\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"757\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-awario.png\" alt=\"Panel de control de Awario.\" class=\"wp-image-178919\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-awario.png 757w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-awario-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-awario-300x198.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-awario-241x159.png 241w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-awario-90x59.png 90w\" sizes=\"auto, (max-width: 757px) 100vw, 757px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Panel de control de Awario.<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Comparaci\u00f3n: Google Alerts frente a Awario<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th><strong>Categor\u00eda<\/strong><\/th><th><strong>GA<\/strong><\/th><th><strong>Awario<\/strong><\/th><\/tr><\/thead><tbody><tr><td>Control en tiempo real<\/td><td>\u274c retrasado<\/td><td>\u2705 S\u00ed<\/td><\/tr><tr><td>Plataformas cubiertas<\/td><td>Solo Google<\/td><td>Social + web<\/td><\/tr><tr><td>El sentiment analysis<\/td><td>\u274c Ninguno<\/td><td>\u2705 S\u00ed<\/td><\/tr><tr><td>Detecci\u00f3n de influyentes<\/td><td>\u274c Ninguno<\/td><td>\u274c limitado<\/td><\/tr><tr><td>Supervisi\u00f3n LLM<\/td><td>\u274c Ninguno<\/td><td>\u274c Ninguno<\/td><\/tr><tr><td>Filtrado de ruido<\/td><td>\u274c d\u00e9bil<\/td><td>\u2705 bueno<\/td><\/tr><tr><td>Informes<\/td><td>\u274c Ninguno<\/td><td>\u2705 paneles de control + exportaciones<\/td><\/tr><tr><td>Lo mejor para<\/td><td>individuos<\/td><td>Pymes + startups<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>GA recopil\u00f3 muchos m\u00e1s mention en total (3870) que Awario (65).<\/p>\n\n\n\n<p>Awario tiene un sentimiento positivo significativamente m\u00e1s fuerte, con 17% positivos y mention, en comparaci\u00f3n con los 4% de GA.<\/p>\n\n\n\n<p>Awario tambi\u00e9n muestra una proporci\u00f3n negativa ligeramente superior (7% frente a 4%), pero su perfil de opini\u00f3n general es notablemente m\u00e1s favorable.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a418378a112f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a418378a112f\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"835\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-awario-comparison.png\" alt=\"\u00bfQui\u00e9n tiene m\u00e1s marcas mention? Comparaci\u00f3n de herramientas.\" class=\"wp-image-178920\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-awario-comparison.png 835w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-awario-comparison-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-awario-comparison-300x180.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-awario-comparison-248x149.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-awario-comparison-90x54.png 90w\" sizes=\"auto, (max-width: 835px) 100vw, 835px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">\u00bfQui\u00e9n tiene m\u00e1s marcas mention? Comparaci\u00f3n de herramientas.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id07\"><strong>07 Sprinklr<\/strong><\/h3>\n\n\n\n<p>Sprinklr es una empresa. <a href=\"https:\/\/brand24.com\/blog\/es\/que-es-la-escucha-social\/\" target=\"_blank\" rel=\"noopener\" title=\"\">social listening<\/a>, experiencia del cliente y plataforma de an\u00e1lisis omnicanal.<\/p>\n\n\n\n<p>Es m\u00e1s conocido por gestionar operaciones sociales a gran escala.<\/p>\n\n\n\n<p><strong>Caracter\u00edsticas principales:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Escucha social en tiempo real<\/li>\n\n\n\n<li>Informaci\u00f3n basada en inteligencia artificial<\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/es\/analisis-del-sentimiento-en-las-redes-sociales\/\" target=\"_blank\" rel=\"noopener\" title=\"\">El sentiment analysis<\/a><\/li>\n\n\n\n<li>Paneles personalizados e informes automatizados<\/li>\n\n\n\n<li>An\u00e1lisis del compromiso de la audiencia<\/li>\n<\/ul>\n\n\n\n<p><strong>Fuentes controladas:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Todas las principales plataformas de redes sociales<\/li>\n\n\n\n<li>Sitios de noticias<\/li>\n\n\n\n<li>Blogs<\/li>\n\n\n\n<li>Foros y comunidades<\/li>\n\n\n\n<li>Canales de mensajer\u00eda (seg\u00fan el plan)<\/li>\n\n\n\n<li>(Sin supervisi\u00f3n LLM)<\/li>\n<\/ul>\n\n\n\n<p><strong>Ideal para:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Organizaciones empresariales<\/li>\n\n\n\n<li>Marcas que necesitan inteligencia de clientes unificada<\/li>\n<\/ul>\n\n\n\n<p><strong>Puntos fuertes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Capacidades anal\u00edticas y de flujo de trabajo empresarial extremadamente profundas.<\/li>\n\n\n\n<li>Los conocimientos basados en la inteligencia artificial ayudan a identificar tendencias, riesgos y necesidades de los clientes.<\/li>\n<\/ul>\n\n\n\n<p><strong>Lo que podr\u00eda ser mejor:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Los precios son de nivel empresarial y suelen ser demasiado elevados para equipos m\u00e1s peque\u00f1os.<\/li>\n\n\n\n<li>Interfaz compleja y curva de aprendizaje m\u00e1s pronunciada que la mayor\u00eda de las herramientas.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a418378a1cdb&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a418378a1cdb\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"494\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-sprinklr.png\" alt=\"Panel de control de Sprinklr.\" class=\"wp-image-178921\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-sprinklr.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-sprinklr-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-sprinklr-300x148.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-sprinklr-248x123.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-sprinklr-90x44.png 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Panel de control de Sprinklr.<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Comparaci\u00f3n: Google Alerts frente a Sprinklr<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th><strong>Categor\u00eda<\/strong><\/th><th><strong>GA<\/strong><\/th><th><strong>Sprinklr<\/strong><\/th><\/tr><\/thead><tbody><tr><td><strong>Control en tiempo real<\/strong><\/td><td>\u274c retrasado<\/td><td>\u2705 S\u00ed<\/td><\/tr><tr><td><strong>Plataformas cubiertas<\/strong><\/td><td>Solo Google<\/td><td>social + web<\/td><\/tr><tr><td><strong>El sentiment analysis<\/strong><\/td><td>\u274c Ninguno<\/td><td>\u2705 An\u00e1lisis de sentimientos y emociones basado en inteligencia artificial<\/td><\/tr><tr><td><strong>Detecci\u00f3n de influyentes<\/strong><\/td><td>\u274c Ninguno<\/td><td>\u2705 disponible en planes empresariales<\/td><\/tr><tr><td><strong>Supervisi\u00f3n LLM<\/strong><\/td><td>\u274c Ninguno<\/td><td>\u274c Ninguno<\/td><\/tr><tr><td><strong>Filtrado de ruido<\/strong><\/td><td>\u274c d\u00e9bil<\/td><td>\u2705 Filtrado potente basado en IA<\/td><\/tr><tr><td><strong>Informes<\/strong><\/td><td>\u274c Ninguno<\/td><td>\u2705 Paneles de control avanzados e informes automatizados<\/td><\/tr><tr><td><strong>Lo mejor para<\/strong><\/td><td>individuos<\/td><td>grandes empresas, equipos de CX<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>GA recopil\u00f3 m\u00e1s mention (3878) que Sprinklr (1446).<\/p>\n\n\n\n<p>Sprinklr muestra un perfil de opini\u00f3n mucho m\u00e1s s\u00f3lido, con 10% positivos frente a mention, en comparaci\u00f3n con los 4% de GA, a pesar de que tambi\u00e9n registra una proporci\u00f3n ligeramente superior de opiniones negativas (8% frente a 4%).<\/p>\n\n\n\n<p>Sprinklr tambi\u00e9n destaca en las redes sociales, con un mayor alcance (2,3 millones frente a 1,9 millones) y m\u00e1s interacciones en general.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a418378a25fa&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a418378a25fa\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"843\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-sprinklr-comparison.png\" alt=\"\u00bfQui\u00e9n tuvo m\u00e1s conversaciones en l\u00ednea? Comparaci\u00f3n de herramientas.\" class=\"wp-image-178922\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-sprinklr-comparison.png 843w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-sprinklr-comparison-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-sprinklr-comparison-300x178.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-sprinklr-comparison-248x147.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-sprinklr-comparison-90x53.png 90w\" sizes=\"auto, (max-width: 843px) 100vw, 843px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">\u00bfQui\u00e9n tuvo m\u00e1s conversaciones en l\u00ednea? Comparaci\u00f3n de herramientas.<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Prueba la mejor alternativa a Google Alerts<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=456\" class=\"acf-simple-cta__btn\" target=\"\">Iniciar prueba<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id08\"><strong>08 Bocallave<\/strong><\/h3>\n\n\n\n<p>Keyhole es una plataforma social especializada en el seguimiento de hashtags, el an\u00e1lisis de campa\u00f1as, la informaci\u00f3n sobre influencers y la elaboraci\u00f3n de informes sobre redes sociales.<\/p>\n\n\n\n<p>Es ideal para equipos que realizan campa\u00f1as en Instagram, TikTok y X\/Twitter.<\/p>\n\n\n\n<p><strong>Caracter\u00edsticas principales:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Seguimiento de las redes sociales<\/li>\n\n\n\n<li>Puntuaci\u00f3n de influencers y descubrimiento de influencers<\/li>\n\n\n\n<li>El sentiment analysis<\/li>\n\n\n\n<li>Publicaci\u00f3n + programaci\u00f3n<\/li>\n<\/ul>\n\n\n\n<p><strong>Fuentes controladas:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Instagram<\/li>\n\n\n\n<li>TikTok<\/li>\n\n\n\n<li>X\/Twitter<\/li>\n\n\n\n<li>Facebook<\/li>\n\n\n\n<li>YouTube<\/li>\n\n\n\n<li>LinkedIn (parcial)<\/li>\n\n\n\n<li>web limitada<\/li>\n<\/ul>\n\n\n\n<p><strong>Ideal para:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Agencias<\/li>\n\n\n\n<li>Equipos de redes sociales<\/li>\n\n\n\n<li>Marcas con gran influencia<\/li>\n\n\n\n<li>Equipos de marketing orientados a campa\u00f1as<\/li>\n<\/ul>\n\n\n\n<p><strong>Puntos fuertes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Informaci\u00f3n detallada sobre los influencers<\/li>\n\n\n\n<li>Cuadros de mando personalizados<\/li>\n<\/ul>\n\n\n\n<p><strong>Lo que podr\u00eda ser mejor:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Menos supervisi\u00f3n de la web\/noticias que otras herramientas<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a418378a333b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a418378a333b\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"728\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-keyhole.png\" alt=\"Salpicadero de ojo de cerradura.\" class=\"wp-image-178923\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-keyhole.png 728w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-keyhole-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-keyhole-300x206.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-keyhole-232x159.png 232w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-keyhole-90x62.png 90w\" sizes=\"auto, (max-width: 728px) 100vw, 728px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Salpicadero de ojo de cerradura.<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Comparaci\u00f3n: Google Alerts frente a Keyhole<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th><strong>Categor\u00eda<\/strong><\/th><th><strong>GA<\/strong><\/th><th><strong>Ojo de cerradura<\/strong><\/th><\/tr><\/thead><tbody><tr><td>Control en tiempo real<\/td><td>\u274c retrasado<\/td><td>\u2705 S\u00ed<\/td><\/tr><tr><td>Plataformas cubiertas<\/td><td>Solo Google<\/td><td>Lo social primero<\/td><\/tr><tr><td>El sentiment analysis<\/td><td>\u274c Ninguno<\/td><td>\u2705 S\u00ed<\/td><\/tr><tr><td>Detecci\u00f3n de influyentes<\/td><td>\u274c Ninguno<\/td><td>\u2705 fuerte<\/td><\/tr><tr><td>Supervisi\u00f3n LLM<\/td><td>\u274c Ninguno<\/td><td>\u274c Ninguno<\/td><\/tr><tr><td>Filtrado de ruido<\/td><td>\u274c d\u00e9bil<\/td><td>\u2705 fuerte<\/td><\/tr><tr><td>Informes<\/td><td>\u274c Ninguno<\/td><td>\u2705 paneles avanzados<\/td><\/tr><tr><td>Lo mejor para<\/td><td>individuos<\/td><td>equipos sociales + agencias<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>GA recogi\u00f3 muchos m\u00e1s mention (3878) que Keyhole (8).<\/p>\n\n\n\n<p>El conjunto de datos Keyhole es demasiado peque\u00f1o para comparar de manera significativa la calidad del sentimiento con GA.<\/p>\n\n\n\n<p>Aun as\u00ed, Keyhole logr\u00f3 un alcance respetable en las redes sociales de 395 000 personas a pesar del bajo volumen, lo que refleja su fuerte enfoque en los datos sociales.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a418378a3c95&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a418378a3c95\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"823\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-keyhole-comparison.png\" alt=\"\u00bfQui\u00e9n tuvo m\u00e1s conversaciones en l\u00ednea? Comparaci\u00f3n de herramientas.\" class=\"wp-image-178924\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-keyhole-comparison.png 823w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-keyhole-comparison-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-keyhole-comparison-300x182.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-keyhole-comparison-248x151.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/11\/google-alerts-alternative-keyhole-comparison-90x55.png 90w\" sizes=\"auto, (max-width: 823px) 100vw, 823px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">\u00bfQui\u00e9n tuvo m\u00e1s conversaciones en l\u00ednea? Comparaci\u00f3n de herramientas.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"which\"><strong>\u00bfQu\u00e9 alternativa Google Alerts deber\u00eda elegir?<\/strong><\/h2>\n\n\n\n<p>Aqu\u00ed tienes un resumen sencillo:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Elija Brand24 si desea:<\/strong><\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Informaci\u00f3n sobre IA e informes personalizables<\/li>\n\n\n\n<li>Cobertura social + web + LLM<\/li>\n\n\n\n<li>Monitorizaci\u00f3n del sentimiento y de crisis<\/li>\n<\/ul>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><strong>Elija Sprout Social si desea:<\/strong><\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Publicaci\u00f3n + supervisi\u00f3n en uno<\/li>\n\n\n\n<li>An\u00e1lisis de interacci\u00f3n profunda<\/li>\n<\/ul>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li><strong>Elige Talkwalker Alerts si deseas:<\/strong><\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Una alternativa gratuita con supervisi\u00f3n b\u00e1sica.<\/li>\n<\/ul>\n\n\n\n<ol start=\"4\" class=\"wp-block-list\">\n<li><strong>Elija Mention si desea:<\/strong><\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Escucha social + respuesta en la aplicaci\u00f3n<\/li>\n<\/ul>\n\n\n\n<ol start=\"5\" class=\"wp-block-list\">\n<li><strong>Elija Meltwater si desea:<\/strong><\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Plataforma de inteligencia de medios empresariales<\/li>\n<\/ul>\n\n\n\n<ol start=\"6\" class=\"wp-block-list\">\n<li><strong>Elige Awario si deseas:<\/strong><\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>An\u00e1lisis de opiniones asequible<\/li>\n<\/ul>\n\n\n\n<ol start=\"7\" class=\"wp-block-list\">\n<li><strong>Elija Keyhole si desea:<\/strong><\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Seguimiento de hashtags + campa\u00f1as<\/li>\n\n\n\n<li>An\u00e1lisis de influyentes<\/li>\n<\/ul>\n\n\n\n<p>Esto es lo que <a href=\"https:\/\/www.linkedin.com\/in\/philpallen\" title=\"Phil Pallen\">Phil Pallen<\/a>, estratega de marca, afirma:<\/p>\n\n\n<style>.acf-quote-square{padding:40px 30px;background-color:#e8f4ee;border-radius:20px;max-width:640px;margin-left:auto;margin-right:auto}@media(min-width: 768px){.acf-quote-square{padding:62px 91px}}.acf-quote-square__icon{margin-bottom:20px}@media(min-width: 768px){.acf-quote-square__icon{margin-bottom:36px}}.acf-quote-square__quote{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin-bottom:20px}@media(min-width: 768px){.acf-quote-square__quote{font-size:18px;line-height:30px}}@media(min-width: 576px){.acf-quote-square__quote{margin-bottom:44px}}.acf-quote-square__quote:last-child{margin-bottom:0}@media(min-width: 576px){.acf-quote-square__row{display:flex;gap:25px;align-items:center}}.acf-quote-square__author-image{width:60px;height:60px;border-radius:50%;overflow:hidden;flex-shrink:0;margin-bottom:10px}@media(min-width: 768px){.acf-quote-square__author-image{width:80px;height:80px;margin-bottom:0}}.acf-quote-square__author-image img{width:100%;height:100%;object-fit:cover}.acf-quote-square__author-name{font-size:16px;line-height:140%;font-weight:700;margin-bottom:4px}@media(min-width: 768px){.acf-quote-square__author-name{font-size:18px;line-height:140%}}.acf-quote-square__author-linkedin{display:inline-block;position:relative;top:-4px;margin-left:8px}.acf-quote-square__author-position{font-size:16px;line-height:100%}@media(min-width: 768px){.acf-quote-square__author-position{font-size:18px}}.acf-quote-square--primary{background-color:#00ef88}.acf-quote-square--primary .acf-quote-square__quote,.acf-quote-square--primary .acf-quote-square__author-name,.acf-quote-square--primary .acf-quote-square__author-position{color:#000}.acf-quote-square--primary .acf-quote-square__icon svg path{fill:#000}.acf-quote-square--violet{background-color:#000}.acf-quote-square--violet .acf-quote-square__quote,.acf-quote-square--violet .acf-quote-square__author-name,.acf-quote-square--violet .acf-quote-square__author-position{color:#fff}.acf-quote-square--violet .acf-quote-square__icon svg path{fill:#bf00ff}<\/style><div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewbox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">\"La escucha social te ayuda a entender lo que la gente piensa realmente sobre tu marca, tu sector y tus competidores\".\"<\/div>\n        <div class=\"acf-quote-square__row\">\n                    <div class=\"acf-quote-square__author-image\">\n                <img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/Phil-Pallen-2-min-1-80x80.jpg\" class=\"attachment-author-avatar size-author-avatar\" alt=\"Phil-Pallen\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/Phil-Pallen-2-min-1-80x80.jpg 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/Phil-Pallen-2-min-1-250x250.jpg 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/Phil-Pallen-2-min-1-60x60.jpg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/Phil-Pallen-2-min-1-64x64.jpg 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/Phil-Pallen-2-min-1-314x314.jpg 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/Phil-Pallen-2-min-1-48x48.jpg 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/05\/Phil-Pallen-2-min-1-42x42.jpg 42w\" sizes=\"auto, (max-width: 80px) 100vw, 80px\" \/>            <\/div>\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                     Phil Pallen                                    <\/div>\n                                        <div class=\"acf-quote-square__author-position\">Estratega de marca<\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left has-background\" style=\"border-top-left-radius:20px;border-top-right-radius:20px;background-color:#e8f4ee;margin-top:30px;margin-right:0;margin-bottom:0px;margin-left:0;padding-top:34px;padding-right:48px;padding-bottom:15px;padding-left:48px;font-size:34px;line-height:1.2\">PREGUNTAS FRECUENTES<\/h2>\n\n\n\n<div class=\"wp-block-faq-block-for-gutenberg-faq\" style=\"background:#f3f9f6\"><div class=\"question\" style=\"background:none;color:#000\"><h4 style=\"color:#000\"><strong>\u00bfQu\u00e9 es Google Alerts?<\/strong><\/h4><\/div><div class=\"answer\" style=\"background:none;color:#000\">Google Alerts es una sencilla herramienta de notificaci\u00f3n por correo electr\u00f3nico que rastrea el nuevo contenido indexado en la b\u00fasqueda de Google.<br>Funciona para blogs, sitios de noticias y p\u00e1ginas web p\u00fablicas, pero <strong>no supervisa las redes sociales<\/strong>, el an\u00e1lisis de opiniones, el contenido de influencers o los modelos de lenguaje a gran escala (LLM). A d\u00eda de hoy, muchos usuarios de Google Alerts lo consideran una herramienta de iniciaci\u00f3n, pero buscan alternativas cuando necesitan informaci\u00f3n realmente \u00fatil. <br><br>Utilizando una herramienta de escucha social, realic\u00e9 un an\u00e1lisis detallado de las ventajas y desventajas m\u00e1s frecuentes de esta herramienta. <br><br>Estos son los resultados:<br>Cuando se trata de\u00a0<strong>coste<\/strong>, Google Alerts es de uso gratuito, lo que constituye uno de sus principales atractivos. Sin embargo, la desventaja es un coste de oportunidad oculto: la herramienta pasa por alto importantes mentions, lo que genera puntos ciegos en tu supervisi\u00f3n.<br>En t\u00e9rminos de\u00a0<strong>facilidad de configuraci\u00f3n<\/strong>, es dif\u00edcil de superar: puedes crear alertas en cuesti\u00f3n de minutos sin necesidad de conocimientos t\u00e9cnicos. La contrapartida es la falta de personalizaci\u00f3n: no hay filtros avanzados ni opciones para seleccionar fuentes concretas.<br>En relaci\u00f3n con\u00a0<strong>cobertura de seguimiento<\/strong>, la herramienta abarca el contenido indexado por Google. Dicho esto, no realiza ning\u00fan tipo de seguimiento de las redes sociales y, dado que el seguimiento de los modelos de lenguaje a gran escala (LLM) cobra cada vez m\u00e1s relevancia, la herramienta pasa por alto una parte significativa de los datos.<br>En cuanto a\u00a0<strong>utilidad<\/strong>, Google Alerts funciona bien para un uso personal b\u00e1sico o para el seguimiento de marcas peque\u00f1as. Para cualquier cosa m\u00e1s exigente, se queda corto: los usuarios suelen se\u00f1alar que los resultados importantes simplemente nunca aparecen.<br>En el\u00a0<strong>integraci\u00f3n de flujos de trabajo<\/strong>\u00a0Por un lado, la configuraci\u00f3n basada en el correo electr\u00f3nico es sencilla y resulta familiar. El problema surge cuando se aplica a gran escala: las bandejas de entrada se llenan r\u00e1pidamente y las alertas repetitivas y de escaso valor provocan una sobrecarga de informaci\u00f3n y frustraci\u00f3n.<br>Cuando se trata de\u00a0<strong>calidad de los datos<\/strong>, no tiene ning\u00fan aspecto positivo: los usuarios describen su precisi\u00f3n como tan deficiente que, en realidad, la herramienta podr\u00eda no existir.<br>Lo mismo ocurre con\u00a0<strong>funciones avanzadas<\/strong>\u00a0\u2013 Simplemente no hay nada de eso. Ni an\u00e1lisis de opiniones, ni seguimiento de influencers, ni an\u00e1lisis de la competencia. Esto hace que la herramienta no sea adecuada para ning\u00fan seguimiento serio de la marca.<\/div><\/div>\n\n\n\n<div class=\"wp-block-faq-block-for-gutenberg-faq\" style=\"background:#f3f9f6\"><div class=\"question\" style=\"background:none;color:#000\"><h4 style=\"color:#000\"><strong><strong>\u00bfCu\u00e1les son las caracter\u00edsticas principales de Google Alerts?<\/strong><\/strong><\/h4><\/div><div class=\"answer\" style=\"background:none;color:#000\">Entre sus funciones principales se incluyen las notificaciones de alertas basadas en palabras clave, las alertas por correo electr\u00f3nico, el rastreo b\u00e1sico de la web, el seguimiento de blogs, noticias y sitios web, y una configuraci\u00f3n sencilla.<\/div><\/div>\n\n\n\n<div class=\"wp-block-faq-block-for-gutenberg-faq\" style=\"background:#f3f9f6\"><div class=\"question\" style=\"background:none;color:#000\"><h4 style=\"color:#000\"><strong><strong><strong>\u00bfCu\u00e1les son las ventajas del Google Alerts?<\/strong><\/strong><\/strong><\/h4><\/div><div class=\"answer\" style=\"background:none;color:#000\">Entre sus ventajas, Google Alerts es gratuito, f\u00e1cil de configurar, ideal para el seguimiento b\u00e1sico de marcas o temas, funciona bien con las alertas de Google Noticias y puede resultar \u00fatil para descubrir oportunidades de creaci\u00f3n de enlaces cuando se indexan los mention de los medios de comunicaci\u00f3n.<\/div><\/div>\n\n\n\n<div class=\"wp-block-faq-block-for-gutenberg-faq\" style=\"background:#f3f9f6\"><div class=\"question\" style=\"background:none;color:#000\"><h4 style=\"color:#000\"><strong><strong><strong><strong>\u00bfCu\u00e1les son las desventajas del Google Alerts?<\/strong><\/strong><\/strong><\/strong><\/h4><\/div><div class=\"answer\" style=\"background:none;color:#000\">No supervisa las redes sociales, no puede medir la opini\u00f3n p\u00fablica ni detectar a personas influyentes, las alertas se producen con retraso en lugar de en tiempo real y, con frecuencia, pasa por alto los mention o muestra resultados irrelevantes. Por ello, la mayor\u00eda de las empresas buscan una alternativa m\u00e1s eficaz.<\/div><\/div>\n\n\n\n<div class=\"wp-block-faq-block-for-gutenberg-faq\" style=\"background:#f3f9f6\"><div class=\"question\" style=\"background:none;color:#000\"><h4 style=\"color:#000\"><strong><strong><strong><strong><strong>\u00bfQu\u00e9 fuentes supervisa Google Alerts?<\/strong><\/strong><\/strong><\/strong><\/strong><\/h4><\/div><div class=\"answer\" style=\"background:none;color:#000\">Google Alerts supervisa sitios de noticias, blogs, p\u00e1ginas web p\u00fablicas y p\u00e1ginas indexadas por Google.<\/div><\/div>\n\n\n\n<div class=\"wp-block-faq-block-for-gutenberg-faq\" style=\"background:#f3f9f6\"><div class=\"question\" style=\"background:none;color:#000\"><h4 style=\"color:#000\"><strong><strong><strong><strong><strong><strong>\u00bfEs rentable Google Alerts?<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h4><\/div><div class=\"answer\" style=\"background:none;color:#000\">Google Alerts es gratuito, sin planes de pago, sin periodo de prueba y sin funciones avanzadas. Pero el verdadero coste es el <strong>los datos que te faltan<\/strong> \u2013 seguimiento de las redes sociales, percepci\u00f3n de la marca, alertas de crisis, tendencias del sector y an\u00e1lisis de la competencia.<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>\u00bfBusca una alternativa a Google Alerts? Vea una comparaci\u00f3n entre Google Alerts y otras herramientas de supervisi\u00f3n que permiten alertas en tiempo real y an\u00e1lisis avanzados.<\/p>","protected":false},"author":82,"featured_media":160215,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[112],"tags":[1474,1472,1479,1463,1476,1464,1477,1466,1462,1480,1465,1471,1469,1470,1473,1467,1475,1478,1468,32],"class_list":["post-106021","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-listening","tag-alerts-google","tag-create-google-alert","tag-google-alerts","tag-google-alerts-alternative","tag-google-alerts-app","tag-google-alerts-edit","tag-google-alerts-feed","tag-google-alerts-flights","tag-google-alerts-not-working","tag-google-alerts-social-media-monitoring","tag-google-alerts-tips","tag-google-flights-price-alert","tag-google-news-alert","tag-how-does-google-alerts-work","tag-how-to-set-google-alerts","tag-how-to-set-up-google-alerts","tag-how-to-setup-a-google-alert","tag-how-to-use-google-alerts","tag-set-up-google-alerts","tag-social-media-monitoring"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"Looking for a Google Alerts alternative? 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