{"id":107096,"date":"2022-02-16T17:20:00","date_gmt":"2022-02-16T16:20:00","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=107096"},"modified":"2026-06-22T14:13:17","modified_gmt":"2026-06-22T12:13:17","slug":"filtros-que-ahorran-tiempo-y-que-toda-herramienta-de-escucha-social-deberia-tener","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/es\/time-saving-filters-that-every-social-listening-tool-should-have\/","title":{"rendered":"Filtros de escucha social: 10 filtros que ahorran tiempo y que toda herramienta deber\u00eda tener"},"content":{"rendered":"<p>Las herramientas de escucha social son excelentes para recopilar mention. El verdadero reto empieza m\u00e1s tarde, cuando hay que <strong>encontrar s\u00f3lo las importantes entre cientos<\/strong>.<\/p>\n\n\n\n<p>Aqu\u00ed es donde entran en juego los filtros, que le ayudar\u00e1n a encontrar r\u00e1pidamente los mention que realmente le interesan.<\/p>\n\n\n\n<p>A continuaci\u00f3n <strong>10 filtros que ahorran tiempo y que toda herramienta de escucha social deber\u00eda ofrecer<\/strong>.<\/p>\n\n\n<style>.acf-key-takeaways__heading{padding:22px 30px 20px;margin:0;font-weight:600 !important;display:inline-flex;align-items:center;gap:1.1875rem;border:1px solid #c3e1d2;border-bottom:none;border-top-left-radius:1.25rem;border-top-right-radius:1.25rem}@media(min-width: 768px){.acf-key-takeaways__heading{padding:22px 40px 20px;gap:1.4375rem}}.acf-key-takeaways__icon{width:1.625rem;height:1.625rem;background-color:#9cbfaf;border-radius:50%;display:flex;align-items:center;justify-content:center}.acf-key-takeaways__list{border:1px solid #c3e1d2;border-top-right-radius:1.25rem;border-bottom-right-radius:1.25rem;border-bottom-left-radius:1.25rem;margin:0;padding:0;list-style:none;overflow:hidden}.acf-key-takeaways__item{padding:28px 34px 28px 61px;background-color:#e8f4ee;margin:0;border-bottom:1px solid #c3e1d2;position:relative}@media(min-width: 768px){.acf-key-takeaways__item{padding:28px 54px 28px 81px}}.acf-key-takeaways__item::before{content:\"\";position:absolute;top:35px;left:28px;width:.75rem;height:.75rem;background-color:#9cbfaf;border-radius:50%}@media(min-width: 768px){.acf-key-takeaways__item::before{top:39px;left:40px}}.acf-key-takeaways__item:nth-child(even){background-color:#dfefe7}.acf-key-takeaways__item:last-child{border-bottom:none}.acf-key-takeaways__title{font-weight:600 !important;margin-bottom:.625rem}.acf-key-takeaways__text{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin:0}@media(min-width: 768px){.acf-key-takeaways__text{font-size:18px;line-height:30px}}.single-post-content__content .acf-key-takeaways__heading{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content .acf-key-takeaways__heading{font-size:18px;line-height:30px}}.single-post-content__content .acf-key-takeaways__title{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content .acf-key-takeaways__title{font-size:18px;line-height:30px}}.single-post-content__content p.acf-key-takeaways__text{line-height:1.875rem}@media(max-width: 768px){.single-post-content__content p.acf-key-takeaways__text{font-size:1rem !important}}<\/style>    <div class=\"acf-key-takeaways\">\n        <p class=\"acf-key-takeaways__heading\">\n            <span class=\"acf-key-takeaways__icon\">\n                <svg width=\"10\" height=\"12\" viewbox=\"0 0 10 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M8.41177 0C8.8341 0 9.17647 0.34237 9.17647 0.764706V11.0882C9.17647 11.3821 9.00815 11.6501                8.74334 11.7775C8.47839 11.9049 8.16337 11.8693 7.93382 11.6857L4.58824 9.00919L1.24265 11.6857C1.01311                11.8693 0.698079 11.9049 0.433134 11.7775C0.168324 11.6501 0 11.3821 0 11.0882V0.764706C0 0.561893                0.0806248 0.367445 0.224035 0.224035C0.367445 0.0806248 0.561893 0 0.764706 0H8.41177ZM1.52941                9.49609L4.11029 7.43199C4.38958 7.20856 4.78689 7.20856 5.06618 7.43199L7.64706                9.49609V1.52941H1.52941V9.49609Z\" fill=\"black\" \/>\n                <\/svg>\n            <\/span>\n            Principales conclusiones:        <\/p>\n        <ul class=\"acf-key-takeaways__list\">\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">Los filtros le ayudan a centrarse en los mention que importan<\/p>\n                    <p class=\"acf-key-takeaways__text\">Un solo proyecto en Brand24 puede reunir miles de mention. Los filtros te permiten reducirlos y detectar r\u00e1pidamente las conversaciones que realmente merecen tu atenci\u00f3n.<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">La b\u00fasqueda contextual basada en IA ayuda a eliminar mention irrelevantes<\/p>\n                    <p class=\"acf-key-takeaways__text\">A veces la misma palabra clave aparece en situaciones totalmente distintas. Smart Context Search utiliza la IA para averiguar de qu\u00e9 trata realmente cada mention y, a continuaci\u00f3n, filtra los resultados por significado y contexto, para que solo dediques tiempo a las conversaciones que realmente coinciden con el tema que est\u00e1s analizando.<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">La combinaci\u00f3n de filtros ofrece una visi\u00f3n mucho m\u00e1s clara<\/p>\n                    <p class=\"acf-key-takeaways__text\">Utilizar varios filtros juntos, por ejemplo Fuente, Sentimiento e Idioma, te ayuda a hacer zoom en conversaciones muy espec\u00edficas, como los TikTok mention negativos en ingl\u00e9s.<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">Los filtros facilitan el an\u00e1lisis de campa\u00f1as o tendencias<\/p>\n                    <p class=\"acf-key-takeaways__text\">Ajustando el intervalo de fechas, la fuente o el idioma, puede ver r\u00e1pidamente c\u00f3mo cambiaron los debates durante una campa\u00f1a, el lanzamiento de un producto o un momento viral.<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">Los filtros guardados le ayudan a repetir el mismo an\u00e1lisis m\u00e1s r\u00e1pidamente<\/p>\n                    <p class=\"acf-key-takeaways__text\">Si revisas a menudo el mismo tipo de mention, puedes guardar la combinaci\u00f3n de filtros y volver a ella en cualquier momento en lugar de tener que configurarlo todo de nuevo.<\/p>\n                <\/li>\n                    <\/ul>\n    <\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"id10ways\">10 maneras de filtrar datos en Brand24<\/h2>\n\n\n\n<p>En Brand24, encontrar\u00e1 todos los filtros en la secci\u00f3n <strong>panel lateral derecho de la vista Mentions<\/strong>. Puede aplicarlos individualmente o combinar varios filtros para acotar los resultados y centrarse en conversaciones concretas.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a400e9c7f188&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a400e9c7f188\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"520\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-panel-view-1.png\" alt=\"\" class=\"wp-image-182140\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-panel-view-1.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-panel-view-1-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-panel-view-1-300x156.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-panel-view-1-248x129.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-panel-view-1-90x47.png 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Los filtros est\u00e1n disponibles en la parte derecha de la pesta\u00f1a Mentions del panel Brand24<\/figcaption><\/figure>\n\n\n\n<p>Echemos un vistazo a los filtros que puedes utilizar para explorar mejor tus mention:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"smart\"><strong>01 B\u00fasqueda contextual inteligente<\/strong><\/h3>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>B\u00fasqueda contextual inteligente <\/strong>es un filtro basado en IA que identifica mentions relevantes para un tema espec\u00edfico analizando el significado del texto en lugar de s\u00f3lo las palabras clave utilizadas.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\ud83d\udd0d \u00bfQu\u00e9 hace este filtro?<\/h4>\n\n\n\n<p>Le ayuda a encontrar mentions bas\u00e1ndose en una palabra clave combinada con su <strong>significado y relevancia<\/strong>.<\/p>\n\n\n\n<p>A veces, una palabra clave aparece en contextos completamente diferentes. Por ejemplo, si est\u00e1 supervisando <strong>Gymshark<\/strong>, puede que desee centrarse \u00fanicamente en las conversaciones sobre una campa\u00f1a concreta.<\/p>\n\n\n\n<p>La b\u00fasqueda contextual filtra los mention en funci\u00f3n de su contenido, para que s\u00f3lo veas las conversaciones relacionadas con tu tema.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\ud83e\udded \u00bfC\u00f3mo se usa?<\/h4>\n\n\n\n<p>S\u00f3lo tienes que describir el tema que te interesa. S\u00f3lo tienes que introducir una pregunta como:<\/p>\n\n\n\n<p>\u201c<em>mentions describiendo el desaf\u00edo de fitness Gymshark66<\/em>\u201c<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a400e9c7fcc1&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a400e9c7fcc1\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"519\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-smart-context-search1-1.png\" alt=\"\" class=\"wp-image-182102\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-smart-context-search1-1.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-smart-context-search1-1-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-smart-context-search1-1-300x156.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-smart-context-search1-1-248x129.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-smart-context-search1-1-90x47.png 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Configurar el Filtro de Contexto Inteligente utilizando lenguaje natural en el prompt<\/figcaption><\/figure>\n\n\n\n<p>Antes de aplicar el filtro, puedes previsualizar los mention filtrados para asegurarte de que el indicador est\u00e1 haciendo su trabajo y filtrando lo que realmente necesitas:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a400e9c80576&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a400e9c80576\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"538\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-smart-context-search2-1.png\" alt=\"\" class=\"wp-image-182103\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-smart-context-search2-1.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-smart-context-search2-1-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-smart-context-search2-1-300x161.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-smart-context-search2-1-248x133.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-smart-context-search2-1-90x48.png 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Vista previa de los mention filtrados antes de iniciar Context Filter<\/figcaption><\/figure>\n\n\n\n<p>Una vez activado el filtro, Brand24 analiza el texto de los mention de tu proyecto y muestra s\u00f3lo los que coinciden con ese contexto. <\/p>\n\n\n\n<p>Tambi\u00e9n funciona en <strong>nuevos mention que aparecen en el proyecto<\/strong>, para que los resultados sigan siendo relevantes a lo largo del tiempo.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\ud83d\udca1 \u00bfPor qu\u00e9 es \u00fatil?<\/h4>\n\n\n\n<p>Si trabajas con escucha social, probablemente sepas lo r\u00e1pido que pueden acumularse los mention irrelevantes.<\/p>\n\n\n\n<p>La b\u00fasqueda contextual inteligente funciona un poco como <strong>auriculares con cancelaci\u00f3n de ruido para mentions<\/strong>, eliminando las conversaciones que no coinciden con el tema que est\u00e1s analizando.<\/p>\n\n\n\n<p><strong>Es especialmente \u00fatil cuando:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>su palabra clave tiene m\u00faltiples significados<\/li>\n\n\n\n<li>desea analizar un tema espec\u00edfico dentro de un proyecto m\u00e1s amplio<\/li>\n\n\n\n<li>mentions contienen su palabra clave pero hablan de otra cosa<\/li>\n\n\n\n<li>desea datos m\u00e1s limpios para el an\u00e1lisis o la elaboraci\u00f3n de informes<\/li>\n<\/ul>\n\n\n\n<p>En lugar de refinar constantemente las consultas booleanas, basta con describir lo que se desea encontrar.<\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--violet acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">\u00a1Pruebe el filtro de b\u00fasqueda contextual AI en Brand24!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=490\" class=\"acf-simple-cta__btn\" target=\"_blank\">Iniciar prueba<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"boolean\">02 <strong>B\u00fasqueda booleana<\/strong><\/h3>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>B\u00fasqueda booleana <\/strong>le permite refinar sus resultados utilizando operadores l\u00f3gicos como <strong>Y, O y NO<\/strong>. Es una de las formas m\u00e1s r\u00e1pidas de acotar los mention para una b\u00fasqueda puntual en un proyecto de supervisi\u00f3n de gran envergadura.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a400e9c814ea&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a400e9c814ea\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"699\" height=\"218\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-boolean-search2-1.png\" alt=\"\" class=\"wp-image-182105\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-boolean-search2-1.png 699w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-boolean-search2-1-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-boolean-search2-1-300x94.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-boolean-search2-1-248x77.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-boolean-search2-1-90x28.png 90w\" sizes=\"auto, (max-width: 699px) 100vw, 699px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Operadores de b\u00fasqueda booleana que puede utilizar en Brand24<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\ud83d\udd0d \u00bfQu\u00e9 hace este filtro?<\/strong><\/h4>\n\n\n\n<p>La b\u00fasqueda booleana le ayuda a combinar palabras clave y operadores para controlar con precisi\u00f3n qu\u00e9 mention aparecen en los resultados.<\/p>\n\n\n\n<p>En lugar de buscar una sola palabra clave, puede crear una consulta que incluya o excluya t\u00e9rminos espec\u00edficos.<\/p>\n\n\n\n<p>Por ejemplo, si supervisa <strong>IKEA<\/strong>, puede que quieras ver mentions sobre el restaurante pero ignorar las discusiones sobre el mobiliario.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\ud83e\udded \u00bfC\u00f3mo se usa?<\/strong><\/h4>\n\n\n\n<p>La b\u00fasqueda booleana funciona con operadores simples:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><code>Y<\/code><\/strong> - muestra mentions que contienen ambas palabras<\/li>\n\n\n\n<li><strong><code>O<\/code><\/strong> - muestra mentions que contienen cualquiera de las palabras<\/li>\n\n\n\n<li><strong><code>NO<\/code><\/strong> - excluye los mention que contienen una palabra espec\u00edfica<\/li>\n<\/ul>\n\n\n\n<p>Por ejemplo:<\/p>\n\n\n\n<p><code>IKEA {Y} restaurante&nbsp;<\/code><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a400e9c81f83&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a400e9c81f83\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"540\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-boolean-search-1.png\" alt=\"\" class=\"wp-image-182104\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-boolean-search-1.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-boolean-search-1-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-boolean-search-1-300x162.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-boolean-search-1-248x134.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-boolean-search-1-90x49.png 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">B\u00fasqueda booleana de IKEA con la tecla <em>{Y}<\/em> operador<\/figcaption><\/figure>\n\n\n\n<p>Esta consulta mostrar\u00e1 ahora los mention que incluyan s\u00f3lo \u201c<strong>IKEA<\/strong>\" y \"<strong>restaurante<\/strong>\u201c.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\ud83d\udca1 \u00bfPor qu\u00e9 es \u00fatil?<\/h4>\n\n\n\n<p>La b\u00fasqueda booleana le ayuda a refinar los resultados cuando una sola palabra clave trae demasiados mention no relacionados.<\/p>\n\n\n\n<p>Es especialmente \u00fatil cuando se quiere:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>incluir o excluir palabras clave espec\u00edficas de los resultados<\/li>\n\n\n\n<li>analizar conversaciones sobre un tema, pero eliminar los contextos irrelevantes<\/li>\n\n\n\n<li>acotar los mention en grandes proyectos con miles de puestos<\/li>\n<\/ul>\n\n\n\n<p>De este modo, podr\u00e1 centrarse r\u00e1pidamente s\u00f3lo en los mention que coincidan con su consulta.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"sources\"><strong>03 Fuentes<\/strong> Filtro<\/h3>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>Filtro de fuentes <\/strong>te permite filtrar los mention por fuente de publicaci\u00f3n. En lugar de consultar todos los mention a la vez, puedes centrarte en plataformas o tipos de medios concretos.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a400e9c829fa&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a400e9c829fa\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"699\" height=\"474\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-sources-1.png\" alt=\"\" class=\"wp-image-182106\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-sources-1.png 699w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-sources-1-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-sources-1-300x203.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-sources-1-234x159.png 234w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-sources-1-90x61.png 90w\" sizes=\"auto, (max-width: 699px) 100vw, 699px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Fuentes por las que puede filtrar en el panel Brand24<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\ud83d\udd0d \u00bfQu\u00e9 hace este filtro?<\/strong><\/h4>\n\n\n\n<p>El filtro Fuentes le permite ver los mention de determinadas <strong>plataformas<\/strong>. <\/p>\n\n\n\n<p>Desde <strong><a href=\"https:\/\/brand24.com\/blog\/es\/que-es-la-escucha-social\/\" title=\"\">social listening<\/a><\/strong> significa rastrear conversaciones a trav\u00e9s de muchas fuentes en l\u00ednea, filtrar por plataforma hace que sea m\u00e1s f\u00e1cil ver d\u00f3nde est\u00e1 hablando realmente la gente sobre su marca.<\/p>\n\n\n\n<p>Como Brand24 recoge mentions de muchos lugares a trav\u00e9s de la web, incluyendo:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Redes sociales<\/strong> (X (Twitter), Facebook, Instagram, TikTok)<\/li>\n\n\n\n<li><strong>Sitios web de noticias<\/strong><\/li>\n\n\n\n<li><strong>Blogs<\/strong><\/li>\n\n\n\n<li><strong>Foros y otras plataformas sociales<\/strong><\/li>\n\n\n\n<li><strong>V\u00eddeos y podcasts<\/strong><\/li>\n\n\n\n<li><strong>Otros sitios web<\/strong><\/li>\n<\/ul>\n\n\n\n<p>A continuaci\u00f3n, con este filtro, podr\u00e1s ver r\u00e1pidamente c\u00f3mo var\u00edan las conversaciones sobre tu marca en los distintos canales.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\ud83e\udded \u00bfC\u00f3mo se usa?<\/strong><\/h4>\n\n\n\n<p>S\u00f3lo tienes que elegir una o varias fuentes en el panel de filtros.<\/p>\n\n\n\n<p>Por ejemplo, si est\u00e1 supervisando <strong>IKEA<\/strong>, es posible que quieras:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>consulte <strong>Instagram<\/strong> para ver si la gente comparte fotos de sus muebles y c\u00f3mo lo hace<\/li>\n\n\n\n<li>analice <strong>menciones en las noticias<\/strong> cuando la marca aparece en art\u00edculos de prensa<\/li>\n\n\n\n<li>explore <strong>foros y blogs<\/strong> para encontrar rese\u00f1as m\u00e1s largas<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a400e9c83528&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a400e9c83528\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"615\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-sources2-1-1140x615.png\" alt=\"\" class=\"wp-image-182107\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-sources2-1-1140x615.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-sources2-1-1536x829.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-sources2-1-2048x1105.png 2048w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-sources2-1-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-sources2-1-300x162.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-sources2-1-248x134.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-sources2-1-90x49.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-sources2-1-scaled.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Filtrado de IKEA mention a s\u00f3lo los procedentes de TikTok<\/figcaption><\/figure>\n\n\n\n<p>Puede elegir una sola fuente o combinar varias para acotar los resultados.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\ud83d\udca1 \u00bfPor qu\u00e9 es \u00fatil?<\/strong><\/h4>\n\n\n\n<p>Filtrar por fuente le ayuda a comprender d\u00f3nde se habla de su marca y c\u00f3mo difieren esas conversaciones entre plataformas. Te permite centrarte r\u00e1pidamente en los canales m\u00e1s importantes para tu an\u00e1lisis.<\/p>\n\n\n\n<p>Es especialmente \u00fatil cuando:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>desea analizar las conversaciones en las redes sociales por separado de la cobertura informativa<\/li>\n\n\n\n<li>est\u00e1s haciendo un seguimiento de la cobertura medi\u00e1tica para informes de relaciones p\u00fablicas<\/li>\n\n\n\n<li>quieres ver c\u00f3mo habla la gente de tu marca en plataformas espec\u00edficas como TikTok o Instagram<\/li>\n\n\n\n<li>busca opiniones extensas en blogs o foros<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"sentiment\">04 <strong>Filtro de sentimiento<\/strong><\/h3>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>Filtro de sentimiento <\/strong>te permite ver los mention en funci\u00f3n de su tono: <strong>positivo, negativo o neutro<\/strong>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\ud83d\udd0d \u00bfQu\u00e9 hace este filtro?<\/h4>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a400e9c83f61&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a400e9c83f61\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"598\" height=\"148\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-sentiment-1.png\" alt=\"\" class=\"wp-image-182108\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-sentiment-1.png 598w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-sentiment-1-18x4.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-sentiment-1-300x74.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-sentiment-1-248x61.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-sentiment-1-90x22.png 90w\" sizes=\"auto, (max-width: 598px) 100vw, 598px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Opciones del Filtro de Sentimiento en Brand24<\/figcaption><\/figure>\n\n\n\n<p>Este tipo de filtro permite ver r\u00e1pidamente qu\u00e9 opina la gente de su marca, producto o campa\u00f1a.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\ud83e\udded \u00bfC\u00f3mo se usa?<\/h4>\n\n\n\n<p>Utilice el Filtro de Sentimiento para mostrar s\u00f3lo los mention con el tono que desea analizar.<\/p>\n\n\n\n<p>Por ejemplo, si est\u00e1 supervisando <strong>Garmin<\/strong>, podr\u00edas filtrar mentions para ver s\u00f3lo:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>menciones negativas<\/strong> - para detectar r\u00e1pidamente quejas sobre los dispositivos, la precisi\u00f3n del GPS o las aplicaciones de Garmin<\/li>\n\n\n\n<li><strong>menciones positivas<\/strong> - encontrar usuarios satisfechos que compartan los resultados de sus entrenamientos o recomendaciones de productos<\/li>\n\n\n\n<li><strong>neutro mentions<\/strong> - para seguir los debates generales sobre los productos Garmin<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a400e9c848d9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a400e9c848d9\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"540\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-sentiment2-1.png\" alt=\"\" class=\"wp-image-182109\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-sentiment2-1.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-sentiment2-1-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-sentiment2-1-300x162.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-sentiment2-1-248x134.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-sentiment2-1-90x49.png 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Uso del filtro de sentimiento para mostrar s\u00f3lo los mention negativos de Garmin<\/figcaption><\/figure>\n\n\n\n<p>Una vez aplicado el filtro, tu lista y tus gr\u00e1ficos de mentions se actualizan autom\u00e1ticamente.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\ud83d\udca1 \u00bfPor qu\u00e9 es \u00fatil?<\/strong><\/h4>\n\n\n\n<p>Controlar el sentimiento es especialmente \u00fatil cuando se hace un seguimiento de <strong>comentarios sobre el producto o experiencia del cliente<\/strong>.<\/p>\n\n\n\n<p>Por ejemplo, si Garmin lanza un nuevo smartwatch, filtrando <strong>menciones negativas<\/strong> te ayuda a identificar r\u00e1pidamente los posibles problemas que se\u00f1alan los usuarios. Esto te permite responder con mayor rapidez y resolver los problemas de los usuarios antes de que se agraven.<\/p>\n\n\n\n<p>Tambi\u00e9n puedes utilizar el Filtro de Sentimiento para:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>seguimiento de la satisfacci\u00f3n del cliente<\/li>\n\n\n\n<li>medir la percepci\u00f3n de la marca durante campa\u00f1as o lanzamientos de productos<\/li>\n\n\n\n<li>encontrar mention positivos con los que merezca la pena comprometerse o compartir<\/li>\n<\/ul>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">\u00a1Ordene sus Mention por sentimiento con Brand24!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=490\" class=\"acf-simple-cta__btn\" target=\"_blank\">Iniciar prueba<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"influence\"><strong>05 Filtro de puntuaci\u00f3n de influencia<\/strong><\/h3>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>Filtro de puntuaci\u00f3n de influencia<\/strong> le ayuda a identificar los mention procedentes de <strong>autores influyentes o sitios web con mucho tr\u00e1fico<\/strong>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\ud83d\udd0d \u00bfQu\u00e9 hace este filtro?<\/strong><\/h4>\n\n\n\n<p>En Brand24, cada autor o dominio recibe un <strong>Influencia Puntuaci\u00f3n de 1 a 10<\/strong>. Cuanto mayor sea la puntuaci\u00f3n, mayor ser\u00e1 el alcance y la repercusi\u00f3n potenciales del mention.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a400e9c85606&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a400e9c85606\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"698\" height=\"180\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-influence-score-1.png\" alt=\"\" class=\"wp-image-182110\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-influence-score-1.png 698w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-influence-score-1-18x5.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-influence-score-1-300x77.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-influence-score-1-248x64.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-influence-score-1-90x23.png 90w\" sizes=\"auto, (max-width: 698px) 100vw, 698px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Configuraci\u00f3n del filtro de puntuaci\u00f3n de influencia<\/figcaption><\/figure>\n\n\n\n<p>Esto facilita la detecci\u00f3n r\u00e1pida de las publicaciones que pueden tener una mayor influencia en la conversaci\u00f3n en torno a su marca.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\ud83e\udded \u00bfC\u00f3mo se usa?<\/strong><\/h4>\n\n\n\n<p>Utilice el filtro de puntuaci\u00f3n de influencia para mostrar los mention publicados por autores o sitios web con un nivel espec\u00edfico de influencia.<\/p>\n\n\n\n<p>Por ejemplo, si supervisa una marca de belleza <strong>Gisou<\/strong>, quiz\u00e1s quieras centrarte en los mention de:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>influencers de belleza que opinan sobre los productos Gisou<\/li>\n\n\n\n<li>blogs de belleza populares<\/li>\n\n\n\n<li>revistas de moda o estilo de vida con mucho tr\u00e1fico<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a400e9c8600e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a400e9c8600e\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"540\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-influencer-score1-1.png\" alt=\"\" class=\"wp-image-182111\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-influencer-score1-1.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-influencer-score1-1-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-influencer-score1-1-300x162.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-influencer-score1-1-248x134.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-influencer-score1-1-90x49.png 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Filtrado de Gisou mention de creadores con una alta puntuaci\u00f3n de influencia<\/figcaption><\/figure>\n\n\n\n<p>Filtrar las mention por la puntuaci\u00f3n de influencia te ayuda a encontrar r\u00e1pidamente las publicaciones que probablemente lleguen a un p\u00fablico m\u00e1s amplio.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\ud83d\udca1 \u00bfPor qu\u00e9 es \u00fatil?<\/h4>\n\n\n\n<p>No todos los mention tienen el mismo impacto, y el filtro \u00abPuntuaci\u00f3n de influencia\u00bb te ayuda a identificar r\u00e1pidamente las publicaciones de autores o sitios web con mayor alcance.<\/p>\n\n\n\n<p>Es especialmente \u00fatil cuando se desea<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>encontrar mentions publicados por creadores o medios de comunicaci\u00f3n influyentes<\/li>\n\n\n\n<li>identificar los mensajes que pueden llegar a un p\u00fablico m\u00e1s amplio<\/li>\n\n\n\n<li>descubra posibles personas influyentes que ya hablan de su marca<\/li>\n<\/ul>\n\n\n\n<p>Esto le ayuda a priorizar las conversaciones que podr\u00edan tener un mayor impacto en su marca.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"language\"><strong>06 Filtro de idiomas<\/strong><\/h3>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">En <strong>Filtro de idiomas<\/strong> le permite ver los mention en funci\u00f3n del <strong>lengua en la que est\u00e1n escritos<\/strong>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\ud83d\udd0d \u00bfQu\u00e9 hace este filtro?<\/strong><\/h4>\n\n\n\n<p>Brand24 recoge mentions de muchas regiones y plataformas, por lo que los debates sobre su marca pueden aparecer <strong>en varios idiomas<\/strong>. Este filtro te ayuda a centrarte \u00fanicamente en los idiomas relevantes para tu an\u00e1lisis.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a400e9c86a60&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a400e9c86a60\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"698\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-language-1.png\" alt=\"\" class=\"wp-image-182112\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-language-1.png 700w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-language-1-250x250.png 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-language-1-12x12.png 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-language-1-300x299.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-language-1-60x60.png 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-language-1-64x64.png 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-language-1-314x314.png 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-language-1-159x159.png 159w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-language-1-48x48.png 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-language-1-42x42.png 42w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-language-1-90x90.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-language-1-80x80.png 80w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Filtro de idiomas para elegir entre m\u00e1s de 10 idiomas<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\ud83e\udded \u00bfC\u00f3mo se usa?<\/strong><\/h4>\n\n\n\n<p>Para utilizar el filtro de idiomas, elija uno o varios idiomas en el panel de filtros.<\/p>\n\n\n\n<p>Por ejemplo, si est\u00e1 supervisando <strong>Adobe<\/strong>, podr\u00eda recoger mentions en <strong>todos los idiomas<\/strong> al configurar el proyecto para captar toda la conversaci\u00f3n global.<\/p>\n\n\n\n<p>M\u00e1s adelante, puede utilizar el Filtro de idioma para analizar s\u00f3lo los mention escritos en un idioma concreto, por ejemplo:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ingl\u00e9s<\/strong> revisar los comentarios de los usuarios globales<\/li>\n\n\n\n<li><strong>Espa\u00f1ol<\/strong> ver los debates en los mercados hispanohablantes<\/li>\n\n\n\n<li><strong>Alem\u00e1n<\/strong> analizar las conversaciones de la regi\u00f3n DACH<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a400e9c87416&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a400e9c87416\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"540\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-language2-1.png\" alt=\"\" class=\"wp-image-182114\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-language2-1.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-language2-1-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-language2-1-300x162.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-language2-1-248x134.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-language2-1-90x49.png 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Uso del filtro de idioma para incluir s\u00f3lo mention en alem\u00e1n para Adobe<\/figcaption><\/figure>\n\n\n\n<p>Tambi\u00e9n puede <strong>excluir las lenguas seleccionadas<\/strong> para eliminarlos de los resultados.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\ud83d\udca1 \u00bfPor qu\u00e9 es \u00fatil?<\/strong><\/h4>\n\n\n\n<p>El filtro ling\u00fc\u00edstico facilita el an\u00e1lisis de las conversaciones <strong>mercado por mercado<\/strong>, aunque su proyecto re\u00fana mention de todo el mundo.<\/p>\n\n\n\n<p>Es especialmente \u00fatil cuando:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>usted supervisa <strong>marcas mundiales como Adobe<\/strong><\/li>\n\n\n\n<li>desea analizar mentions de <strong>una lengua o regi\u00f3n espec\u00edfica<\/strong><\/li>\n\n\n\n<li>su proyecto recoge mentions en <strong>muchos idiomas<\/strong><\/li>\n\n\n\n<li>los equipos locales necesitan informaci\u00f3n para <strong>sus mercados espec\u00edficos<\/strong><\/li>\n<\/ul>\n\n\n\n<p>En lugar de revisar todos los mention juntos, puede centrarse r\u00e1pidamente en las conversaciones que se producen en el idioma que le interesa.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"importance\">07 Filtro de importancia<\/h3>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">La importancia<strong> Filtro <\/strong>destaca los mention con m\u00e1s probabilidades de tener un impacto real en el debate sobre su marca.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a400e9c87ea7&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a400e9c87ea7\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"698\" height=\"161\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-importance-1.png\" alt=\"\" class=\"wp-image-182116\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-importance-1.png 698w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-importance-1-18x4.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-importance-1-300x69.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-importance-1-248x57.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-importance-1-90x21.png 90w\" sizes=\"auto, (max-width: 698px) 100vw, 698px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Utilice el filtro de importancia para alternar entre todos los mention y los importantes<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">\ud83d\udd0d \u00bfQu\u00e9 hace este filtro?<\/h4>\n\n\n\n<p>El filtro de importancia destaca los <strong>m\u00e1s importantes mentions<\/strong> mirando algunas se\u00f1ales clave, como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>la popularidad de la fuente<\/strong><\/li>\n\n\n\n<li><strong>la influencia del autor<\/strong><\/li>\n\n\n\n<li><strong>la fuerza del sentimiento<\/strong><\/li>\n\n\n\n<li><strong>el grado de participaci\u00f3n<\/strong> (me gusta, compartir, comentarios)<\/li>\n<\/ul>\n\n\n\n<p>En lugar de tratar a todos los mention por igual, saca a la superficie los que tienen m\u00e1s probabilidades de llegar a m\u00e1s gente o suscitar mayores reacciones.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\ud83e\udded \u00bfC\u00f3mo se usa?<\/h4>\n\n\n\n<p>Basta con pulsar el bot\u00f3n \"<strong>Importante Mentions<\/strong>\u201d. La herramienta listar\u00e1 entonces los mention m\u00e1s importantes.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\ud83d\udca1 \u00bfPor qu\u00e9 es \u00fatil?<\/strong><\/h4>\n\n\n\n<p>Buscar entre todos los mention lleva mucho tiempo. \u00bfQuiere descubrir r\u00e1pidamente los m\u00e1s valiosos? Este filtro hace la b\u00fasqueda por usted.<\/p>\n\n\n\n<p>Es especialmente \u00fatil cuando se quiere:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>detectar r\u00e1pidamente los mention de alto impacto<\/li>\n\n\n\n<li>encontrar art\u00edculos o entradas con gran participaci\u00f3n<\/li>\n\n\n\n<li>identificar perfiles o sitios web influyentes que hablen de su marca<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"domain\">08 Filtro de dominio<\/h3>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">En <strong>Filtro de dominio <\/strong>le permite ver o excluir los mention procedentes de sitios web espec\u00edficos.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a400e9c889d9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a400e9c889d9\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"158\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-domain2-1.png\" alt=\"\" class=\"wp-image-182131\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-domain2-1.png 700w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-domain2-1-18x4.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-domain2-1-300x68.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-domain2-1-248x56.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-domain2-1-90x20.png 90w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Vista del filtro de dominio en el panel Brand24<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">\ud83d\udd0d \u00bfQu\u00e9 hace este filtro?<\/h4>\n\n\n\n<p>El filtro de dominio le permite centrarse en los mention publicados en <strong>\u00e1mbitos particulares<\/strong>.<\/p>\n\n\n\n<p>En lugar de analizar todos los mention juntos, puede comprobar los debates que tienen lugar en sitios web espec\u00edficos, por ejemplo <strong>medium.com<\/strong>, <strong>substack.com<\/strong>, u otras plataformas de nicho donde la gente publica art\u00edculos o hace preguntas. <\/p>\n\n\n\n<p>Tambi\u00e9n puede eliminar los mention de determinados dominios si no son relevantes para su an\u00e1lisis.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\ud83e\udded \u00bfC\u00f3mo se usa?<\/h4>\n\n\n\n<p>Para utilizar el filtro de dominios, s\u00f3lo tiene que introducir el dominio que desea analizar.<\/p>\n\n\n\n<p>Por ejemplo, si est\u00e1 supervisando <strong>Nvidia<\/strong>, es posible que desee ver s\u00f3lo los debates procedentes de:<\/p>\n\n\n\n<p><code>medium.com<\/code><\/p>\n\n\n\n<p>Esto mostrar\u00e1 s\u00f3lo mentions recogidos de los art\u00edculos de Medium que hablan de Nvidia.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a400e9c89432&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a400e9c89432\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"540\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-domain-1.png\" alt=\"\" class=\"wp-image-182130\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-domain-1.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-domain-1-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-domain-1-300x162.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-domain-1-248x134.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-domain-1-90x49.png 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Nvidia mention filtrados s\u00f3lo a los de Substack y Medium<\/figcaption><\/figure>\n\n\n\n<p>Tambi\u00e9n puede combinar varios dominios mediante operadores booleanos <code>{Y}, {O}, {NO}<\/code>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>medium.com {Y} substack.com<\/strong> - muestra mentions de ambos dominios<\/li>\n\n\n\n<li><strong>{NO} medium.com<\/strong> - retira los mention de Medium<\/li>\n<\/ul>\n\n\n\n<p>Esto le ayudar\u00e1 a limitar sus resultados a sitios web o comunidades espec\u00edficos.<span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Guardar<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\ud83d\udca1 \u00bfPor qu\u00e9 es \u00fatil?<\/h4>\n\n\n\n<p>Filtrar sus mention por dominio le da una idea de la popularidad de su marca entre determinados p\u00fablicos.<\/p>\n\n\n\n<p>Por ejemplo, si est\u00e1 supervisando <strong>Nvidia<\/strong>, quiz\u00e1 te interese echar un vistazo a los art\u00edculos de Medium o a los boletines de Substack, donde los desarrolladores y los entusiastas de la IA comparten sus opiniones sobre las tecnolog\u00edas de Nvidia.<\/p>\n\n\n\n<p>Es especialmente \u00fatil cuando se quiere:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>eliminar los dominios que generan <strong>irrelevante mentions<\/strong><\/li>\n\n\n\n<li>analizar los mention de <strong>sitios web espec\u00edficos<\/strong><\/li>\n\n\n\n<li>debates sobre <strong>blogs sectoriales o plataformas especializadas<\/strong><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"tags\"><strong>09 Etiquetas Filtro<\/strong><\/h3>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">En <strong>Tags Filtro <\/strong>te permite organizar y analizar los mention en funci\u00f3n de las etiquetas que les asignes.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\ud83d\udd0d \u00bfQu\u00e9 hace este filtro?<\/strong><\/h4>\n\n\n\n<p>El filtro de etiquetas muestra los mention que han sido etiquetados con <strong>etiquetas espec\u00edficas<\/strong>.<\/p>\n\n\n\n<p>Las etiquetas permiten agrupar los mention por <strong>tema, campa\u00f1a o categor\u00eda<\/strong>. Una vez etiquetados los mention, puedes filtrar los resultados para ver s\u00f3lo los que pertenecen a una etiqueta seleccionada.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\ud83e\udded \u00bfC\u00f3mo se usa?<\/strong><\/h4>\n\n\n\n<p>En primer lugar, asigna etiquetas a los mention de tu proyecto.<\/p>\n\n\n\n<p>Puede a\u00f1adir etiquetas directamente desde <strong>Ficha Menciones<\/strong>, por ejemplo, para etiquetar mentions como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>campa\u00f1a<\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/es\/como-puede-la-escucha-de-las-redes-sociales-aumentar-la-fidelizacion-de-los-clientes\/\" title=\"\">defensa del cliente<\/a><\/li>\n\n\n\n<li>asociaci\u00f3n<\/li>\n\n\n\n<li>problema del producto<\/li>\n<\/ul>\n\n\n\n<p>Despu\u00e9s de etiquetar los mention, selecciona una etiqueta en el panel de filtrado para mostrar s\u00f3lo los mention asignados a esa etiqueta. Tambi\u00e9n puedes seleccionar <strong>varias etiquetas<\/strong> si desea acotar a\u00fan m\u00e1s los resultados.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\ud83d\udca1 \u00bfPor qu\u00e9 es \u00fatil?<\/h4>\n\n\n\n<p>Las etiquetas te ayudan a organizar los mention y agruparlos por temas, campa\u00f1as o prioridades.<\/p>\n\n\n\n<p>Es especialmente \u00fatil cuando se desea<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>separar los mention relacionados con diferentes campa\u00f1as o productos<\/li>\n\n\n\n<li>agrupar las conversaciones por temas, como los comentarios, las asociaciones o la cobertura medi\u00e1tica<\/li>\n\n\n\n<li>analizar los mention etiquetados al preparar informes o res\u00famenes<\/li>\n<\/ul>\n\n\n\n<p>Es una forma sencilla de mantener los grandes proyectos de escucha social organizados y m\u00e1s f\u00e1ciles de analizar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"time\">10 Filtro de intervalo de tiempo<\/h3>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">En <strong>Filtro de intervalo de tiempo <\/strong>te permite ver los mention de un periodo de tiempo seleccionado.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a400e9c8a1a9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a400e9c8a1a9\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"783\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-time-range-1.png\" alt=\"\" class=\"wp-image-182138\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-time-range-1.png 700w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-time-range-1-11x12.png 11w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-time-range-1-300x336.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-time-range-1-142x159.png 142w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-time-range-1-80x90.png 80w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">El filtro de intervalo temporal ofrece una amplia gama de opciones de selecci\u00f3n de datos<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">\ud83d\udd0d \u00bfQu\u00e9 hace este filtro?<\/h4>\n\n\n\n<p>El filtro de fecha le permite visualizar los mention recogidos dentro de un <strong>calendario concreto<\/strong>.<\/p>\n\n\n\n<p>Por defecto, Brand24 muestra mentions del <strong>\u00faltimos 30 d\u00edas<\/strong>, pero puede cambiar f\u00e1cilmente el intervalo de tiempo para analizar conversaciones de un periodo diferente.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\ud83e\udded \u00bfC\u00f3mo se usa?<\/h4>\n\n\n\n<p>Abra el selector de fechas y elija el marco temporal que desea analizar.<\/p>\n\n\n\n<p>Puedes seleccionar r\u00e1pidamente rangos preestablecidos como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hoy<\/li>\n\n\n\n<li>Ayer<\/li>\n\n\n\n<li>\u00daltimos 7 d\u00edas<\/li>\n\n\n\n<li>\u00daltimos 14 d\u00edas<\/li>\n\n\n\n<li>\u00daltimos 30 d\u00edas<\/li>\n\n\n\n<li>\u00daltimos 3 meses<\/li>\n\n\n\n<li>El a\u00f1o pasado<\/li>\n<\/ul>\n\n\n\n<p>Tambi\u00e9n puede elegir un <strong>Intervalo de fechas personalizado<\/strong> utilizando el calendario.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a400e9c8abd6&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a400e9c8abd6\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"171\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-time-range2.png\" alt=\"\" class=\"wp-image-182139\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-time-range2.png 700w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-time-range2-18x4.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-time-range2-300x73.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-time-range2-248x61.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-time-range2-90x22.png 90w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Vista del filtro de datos tras seleccionar el intervalo de fechas \u201c\u00daltimos 14 d\u00edas\u201d.<\/figcaption><\/figure>\n\n\n\n<p>Una vez aplicado, el Brand24 mostrar\u00e1 s\u00f3lo los mention recogidos durante el periodo seleccionado.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\ud83d\udca1 \u00bfPor qu\u00e9 es \u00fatil?<\/h4>\n\n\n\n<p>Filtrar los mention por fecha le ayuda a analizar c\u00f3mo cambian las conversaciones sobre su marca a lo largo del tiempo.<\/p>\n\n\n\n<p>Es especialmente \u00fatil cuando se quiere:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>analizar los mention durante un <strong>campa\u00f1a espec\u00edfica<\/strong><\/li>\n\n\n\n<li>comparar conversaciones <strong>antes y despu\u00e9s de un anuncio<\/strong><\/li>\n\n\n\n<li>seguir los debates en torno a <strong>lanzamientos de productos o eventos<\/strong><\/li>\n\n\n\n<li>preparar un <a href=\"https:\/\/brand24.com\/blog\/es\/informe-de-escucha-social\/\" title=\"\"><strong>informe de escucha social<\/strong><\/a> analizar los mention de un periodo de tiempo espec\u00edfico<\/li>\n<\/ul>\n\n\n\n<p>En lugar de analizar todos los datos hist\u00f3ricos, puede centrarse s\u00f3lo en el marco temporal importante para su an\u00e1lisis.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"one-more\">Una cosa m\u00e1s: guarda tus filtros<\/h2>\n\n\n\n<p>Cuando se trabaja con datos de escucha social, a menudo se aplican varios filtros a la vez.<\/p>\n\n\n\n<p>Por ejemplo, puede que desee analizar <strong>mentions negativos sobre su marca en TikTok escritos en ingl\u00e9s<\/strong>. Para ello, puedes aplicar filtros como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Fuente:<\/strong> TikTok<\/li>\n\n\n\n<li><strong>Sentimiento:<\/strong> Negativo<\/li>\n\n\n\n<li><strong>Idioma:<\/strong> Ingl\u00e9s<\/li>\n<\/ul>\n\n\n\n<p>Si esta combinaci\u00f3n le proporciona informaci\u00f3n \u00fatil, puede <strong>guardarlo como conjunto de filtros<\/strong> y reutilizarlo m\u00e1s tarde, \u00a1siempre que lo necesites!<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a400e9c8b6be&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a400e9c8b6be\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"130\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-save-filters.png\" alt=\"\" class=\"wp-image-182135\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-save-filters.png 700w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-save-filters-18x3.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-save-filters-300x56.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-save-filters-248x46.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-save-filters-90x17.png 90w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">En este ejemplo, los filtros Fuente, Sentimiento e Idioma est\u00e1n activados.<\/figcaption><\/figure>\n\n\n\n<p>Haga clic en <strong>\u201cGuardar filtros\u201d<\/strong>. Puede encontrar esta opci\u00f3n:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>debajo de la barra de b\u00fasqueda<\/strong>, junto a los filtros activos<\/li>\n\n\n\n<li><strong>en la parte inferior del panel de filtros<\/strong> a la derecha, despu\u00e9s de desplazarse por la lista de filtros<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a400e9c8bfac&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a400e9c8bfac\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"699\" height=\"234\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-save-filters2.png\" alt=\"\" class=\"wp-image-182137\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-save-filters2.png 699w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-save-filters2-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-save-filters2-300x100.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-save-filters2-248x83.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2022\/02\/filters-save-filters2-90x30.png 90w\" sizes=\"auto, (max-width: 699px) 100vw, 699px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Haz clic en \u201cGuardar filtros\u201d para conservar la configuraci\u00f3n actual.<\/figcaption><\/figure>\n\n\n\n<p>Guardar los filtros te permite volver r\u00e1pidamente a la misma vista sin tener que aplicar de nuevo los mismos filtros.<\/p>\n\n\n\n<p>Esto es especialmente \u00fatil cuando se analizan regularmente mentions para:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>control de la reputaci\u00f3n<\/strong><\/li>\n\n\n\n<li><strong>an\u00e1lisis de campa\u00f1a<\/strong><\/li>\n\n\n\n<li><strong>informes peri\u00f3dicos<\/strong><\/li>\n<\/ul>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Compruebe c\u00f3mo los filtros pueden ayudarle a analizar los Mention<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=490\" class=\"acf-simple-cta__btn\" target=\"_blank\">Iniciar prueba<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left has-background\" id=\"faq\" style=\"border-top-left-radius:20px;border-top-right-radius:20px;background-color:#e8f4ee;margin-top:30px;margin-right:0;margin-bottom:0px;margin-left:0;padding-top:34px;padding-right:48px;padding-bottom:15px;padding-left:48px;font-size:34px;line-height:1.2\">PREGUNTAS FRECUENTES<\/h2>\n\n\n\n<div class=\"wp-block-faq-block-for-gutenberg-faq\" style=\"background:#f3f9f6\"><div class=\"question\" style=\"background:none;color:#000\"><h4 style=\"color:#000\">\u00bfPor qu\u00e9 son importantes los filtros en las herramientas de escucha social?<\/h4><\/div><div class=\"answer\" style=\"background:none;color:#000\">Los filtros ayudan a reducir el ruido que aparece de forma natural en los grandes conjuntos de datos recogidos por <strong><a href=\"https:\/\/brand24.com\/blog\/es\/herramientas-de-escucha-social\/\">herramientas de social listening<\/a><\/strong>. En lugar de revisar cada mention manualmente, puede limitar los resultados por sentimiento, fuente, idioma o periodo de tiempo.<br>Esto permite a los equipos identificar r\u00e1pidamente las conversaciones relevantes, detectar posibles problemas y centrarse en la informaci\u00f3n importante para el marketing, las relaciones p\u00fablicas o la experiencia del cliente.<\/div><\/div>\n\n\n\n<div class=\"wp-block-faq-block-for-gutenberg-faq\" style=\"background:#f3f9f6\"><div class=\"question\" style=\"background:none;color:#000\"><h4 style=\"color:#000\">\u00bfQu\u00e9 filtros son m\u00e1s \u00fatiles en la escucha social?<\/h4><\/div><div class=\"answer\" style=\"background:none;color:#000\">Los filtros m\u00e1s utilizados ayudan a acotar las conversaciones en funci\u00f3n del contexto que se desea analizar. Estos filtros suelen incluir: <strong>Filtros de sentimiento<\/strong> para detectar mention positivos o negativos, <strong>Filtros de origen<\/strong> centrarse en plataformas o tipos de medios concretos, <strong>Filtros ling\u00fc\u00edsticos<\/strong> para analizar los debates en un mercado concreto, <strong>Filtros de intervalo de tiempo<\/strong> para analizar campa\u00f1as o eventos. El uso combinado de estos filtros permite transformar miles de mention en un conjunto de datos manejable.<\/div><\/div>\n\n\n\n<div class=\"wp-block-faq-block-for-gutenberg-faq\" style=\"background:#f3f9f6\"><div class=\"question\" style=\"background:none;color:#000\"><h4 style=\"color:#000\">\u00bfC\u00f3mo ayudan los filtros a analizar las m\u00e9tricas de escucha social?<\/h4><\/div><div class=\"answer\" style=\"background:none;color:#000\">Los filtros facilitan el an\u00e1lisis de las claves <strong><a href=\"https:\/\/brand24.com\/blog\/es\/metricas-de-escucha-social\/\">m\u00e9tricas de social listening<\/a><\/strong> como el sentimiento, el alcance, la interacci\u00f3n o la cuota de voz. Por ejemplo, puedes filtrar los mentions por <strong>fecha e idioma<\/strong> para medir c\u00f3mo cambi\u00f3 el sentimiento tras el lanzamiento de un producto en un mercado espec\u00edfico. Limitar el conjunto de datos ayuda a garantizar que las m\u00e9tricas reflejen las conversaciones que realmente desea analizar.<\/div><\/div>\n\n\n\n<div class=\"wp-block-faq-block-for-gutenberg-faq\" style=\"background:#f3f9f6\"><div class=\"question\" style=\"background:none;color:#000\"><h4 style=\"color:#000\">\u00bfPueden los filtros ayudar a analizar las conversaciones en determinadas plataformas de medios sociales?<\/h4><\/div><div class=\"answer\" style=\"background:none;color:#000\"><strong>S\u00ed<\/strong>. Los filtros te permiten aislar las conversaciones de una sola plataforma, lo que facilita el an\u00e1lisis de c\u00f3mo las audiencias hablan de tu marca en diferentes entornos. Por ejemplo, al analizar la marca mentions en X, los filtros pueden ayudarte a centrarte \u00fanicamente en los tuits, hacer un seguimiento de los cambios en la opini\u00f3n o identificar las cuentas influyentes que impulsan la conversaci\u00f3n, lo cual es una parte fundamental de <strong><a href=\"https:\/\/brand24.com\/blog\/es\/escucha-twitter\/\">Escuchar Twitter<\/a><\/strong>.<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>\u00a1Aprende a filtrar los datos de escucha social como un profesional! 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