{"id":107649,"date":"2017-06-27T12:43:33","date_gmt":"2017-06-27T11:43:33","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=107649"},"modified":"2026-05-21T16:08:16","modified_gmt":"2026-05-21T14:08:16","slug":"actualizacion-de-funciones-menciones-en-instagram","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/es\/feature-update-instagram-mentions\/","title":{"rendered":"Actualizaci\u00f3n de funciones: Vista previa de Instagram"},"content":{"rendered":"<p>Con el final de junio, nos complace anunciar otra actualizaci\u00f3n mensual de funciones.<\/p>\n\n\n\n<p>Durante los dos \u00faltimos meses, nos hemos visto desbordados por las peticiones de nuestros clientes para crear una vista previa de las menciones de Instagram.<\/p>\n\n\n\n<p>En <strong><a href=\"https:\/\/brand24.com\/blog\/es\/\" target=\"_blank\" rel=\"noreferrer noopener\">Brand24<\/a><\/strong>Creemos que el cliente es lo primero y hemos tenido muy en cuenta sus peticiones. Instagramers, \u00a1al\u00e9grense!<\/p>\n\n\n\n<p>Como todos los meses, hemos encerrado a nuestros incre\u00edbles desarrolladores en el s\u00f3tano, les hemos cortado la comida y les hemos obligado a realizar la vista previa de Instagram lo antes posible.<\/p>\n\n\n\n<p>Un desarrollador apenas se desmay\u00f3 antes de que la actualizaci\u00f3n estuviera lista.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Aqu\u00ed lo tenemos: Avance de Instagram<\/h2>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a545ddc07d0d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a545ddc07d0d\" class=\"wp-block-image wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"600\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2017\/06\/fb.png\" alt=\"\" class=\"wp-image-107662\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2017\/06\/fb.png 1200w, https:\/\/brand24.com\/blog\/app\/uploads\/2017\/06\/fb-1140x570.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2017\/06\/fb-300x150.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2017\/06\/fb-750x375.png 750w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfDe qu\u00e9 se trata?<\/h2>\n\n\n\n<p><strong>Previsualiza tus menciones de Instagram en Brand24. <\/strong><br>Con nuestra \u00faltima actualizaci\u00f3n, podr\u00e1 ver <a href=\"https:\/\/brand24.com\/blog\/es\/menciones-en-instagram\/\" target=\"_blank\" rel=\"noopener\" title=\"Menciones en Instagram\">Menciones en Instagram<\/a>, <strong>con texto y foto<\/strong>directamente dentro del <strong><a href=\"https:\/\/app.brand24.com\/user\/register-account\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cuadro de mandos de Brand24<\/a><\/strong>. Puedes ver el texto, hashtags, <strong>foto<\/strong>junto con la puntuaci\u00f3n de las personas influyentes, el sentimiento, los filtros, las interacciones y mucho m\u00e1s.<\/p>\n\n\n\n<p>No pierdes tiempo yendo directamente a la fuente de la menci\u00f3n. \u00bfNo es genial?<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a545ddc08788&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a545ddc08788\" class=\"wp-block-image aligncenter wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"829\" height=\"274\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2017\/06\/Screen-Shot-2017-06-27-at-9.53.54.png\" alt=\"\" class=\"wp-image-107665\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2017\/06\/Screen-Shot-2017-06-27-at-9.53.54.png 829w, https:\/\/brand24.com\/blog\/app\/uploads\/2017\/06\/Screen-Shot-2017-06-27-at-9.53.54-300x99.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2017\/06\/Screen-Shot-2017-06-27-at-9.53.54-750x248.png 750w\" sizes=\"auto, (max-width: 829px) 100vw, 829px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>No pierdes tiempo en ir directamente a la fuente de la menci\u00f3n y puedes decidir r\u00e1pidamente qu\u00e9 menciones necesitas captar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfY si no controlo Instagram?<\/h2>\n\n\n\n<p>Con 700 millones de usuarios, Instagram se ha convertido en otro canal de marketing y comunicaci\u00f3n. Y lo que es m\u00e1s importante, Instagram se utiliza para todo tipo de negocios, ya sea un gimnasio, una peque\u00f1a cafeter\u00eda, una startup o un taller de reparaci\u00f3n de coches. T\u00fa tambi\u00e9n deber\u00edas estar ah\u00ed.<\/p>\n\n\n\n<p>Lo que hace que Instagram destaque entre la multitud es el hecho de que es una de las plataformas de redes sociales m\u00e1s \u00edntimas. Por lo tanto, a diferencia de cualquier otra plataforma de medios sociales, Instagram permite a las empresas establecer relaciones con los clientes a un nivel extremadamente personal. Y <a href=\"https:\/\/brand24.com\/blog\/es\/seguimiento-de-las-redes-sociales\/\" target=\"_blank\" rel=\"noopener\" title=\"\">seguimiento de las redes sociales<\/a> puede ser de ayuda:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Vea qui\u00e9n habla de su empresa y su producto.<\/strong><br>Rastrea hashtags de Instagram relevantes para tu negocio y descubre todos los usuarios de Instagram que hablan de tu negocio. As\u00ed es como puedes identificar a tus posibles defensores de la marca, participar en conversaciones, ofrecer atenci\u00f3n al cliente, responder a las consultas de los clientes y mucho m\u00e1s.<\/li>\n\n\n\n<li><strong>Analiza el rendimiento de los hashtags de Instagram.<\/strong><br>Descubre c\u00f3mo funcionan tus hashtags en Instagram. Comprueba con qu\u00e9 frecuencia se mencionan, qui\u00e9n los menciona, qui\u00e9nes son los autores m\u00e1s activos e influyentes y el nivel de participaci\u00f3n que generan. En otras palabras, averigua qu\u00e9 hashtags son los m\u00e1s eficaces para tu negocio.<\/li>\n\n\n\n<li><strong>Descubra los puntos de vista de los clientes.<\/strong><br>Rastrea las publicaciones de Instagram en las que se mencionan tus hashtags y llega a conocer a fondo a tu p\u00fablico. Descubre qui\u00e9nes son, c\u00f3mo utilizan tu producto y qu\u00e9 les gusta y qu\u00e9 no.<\/li>\n\n\n\n<li><strong>Mantente al d\u00eda de las tendencias.<\/strong><br>Al monitorizar los hashtags de Instagram relevantes para tu negocio, obtienes una visi\u00f3n m\u00e1s amplia de tu nicho. Ver\u00e1s qu\u00e9 es tendencia, qu\u00e9 est\u00e1 a punto de explotar y qu\u00e9 est\u00e1 desfasado.<\/li>\n\n\n\n<li><strong>Identifique a los defensores de su marca.<\/strong><br>Conozca a las personas que mencionan sus hashtags con m\u00e1s frecuencia. Si son clientes satisfechos, puedes ponerte en contacto con ellos y convertirlos en embajadores de tu marca, que difundan las bondades de tu producto entre su p\u00fablico.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u00a1Compru\u00e9belo!<\/h2>\n\n\n\n<p>Vaya a su <strong>salpicadero<\/strong> y vea c\u00f3mo funciona. O, si a\u00fan no tienes una cuenta, <strong><a href=\"https:\/\/app.brand24.com\/user\/register-account\/\" target=\"_blank\" rel=\"noreferrer noopener\">inscr\u00edbase aqu\u00ed<\/a><\/strong>. Es completamente gratis.<\/p>","protected":false},"excerpt":{"rendered":"<p>Ahora puedes previsualizar las menciones de Instagram directamente desde el panel de control. No hay necesidad de ir directamente a la fuente de tu menci\u00f3n. M\u00e1s informaci\u00f3n<\/p>","protected":false},"author":12,"featured_media":107663,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4138],"tags":[1907],"class_list":["post-107649","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-update","tag-instagram-preview"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"Now you can see Instagram mentions, including both photo and text, directly inside your panel! 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