{"id":108319,"date":"2017-09-13T14:57:35","date_gmt":"2017-09-13T13:57:35","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=108319"},"modified":"2026-04-10T13:59:08","modified_gmt":"2026-04-10T11:59:08","slug":"estudio-de-caso-como-las-personas-influyentes-en-el-sector-de-los-viajes-siguen-el-rendimiento-de-las-campanas-de-hashtags","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/es\/case-study-how-travel-influencers-track-the-performance-of-hashtag-campaigns\/","title":{"rendered":"ESTUDIO DE CASO: C\u00f3mo las personas influyentes en el sector de los viajes siguen el rendimiento de las campa\u00f1as con hashtags"},"content":{"rendered":"<p>NordicTB Collective es un grupo de 35 blogueros de viajes profesionales e influencers que crean campa\u00f1as de marketing para marcas y empresas. Algunos de sus servicios incluyen:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Creaci\u00f3n de campa\u00f1as de marketing.<\/li>\n\n\n\n<li>Creaci\u00f3n de contenidos editoriales.<\/li>\n\n\n\n<li>Campa\u00f1as en las redes sociales.<\/li>\n\n\n\n<li>Proporcionar contenidos fotogr\u00e1ficos y de v\u00eddeo.<\/li>\n<\/ul>\n\n\n\n<p>Se trata b\u00e1sicamente de un grupo de blogueros, narradores y personas influyentes en el \u00e1mbito de los viajes que elaboran y comparten historias para todo tipo de campa\u00f1as.<\/p>\n\n\n\n<p>Para sus proyectos, NordicTB lleva a cabo numerosas campa\u00f1as de hashtags que supervisa utilizando <a href=\"https:\/\/brand24.com\/blog\/es\/seguimiento-de-las-redes-sociales\/\" target=\"_blank\" rel=\"noopener\">seguimiento de las redes sociales<\/a>. Algunas de las campa\u00f1as en las que trabajaron:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>#SantaLineXmasTrip - en colaboraci\u00f3n con Stena Line.<\/li>\n\n\n\n<li>#UNESCOHamburgo - en cooperaci\u00f3n con Hamburg Marketing y Hamburg Tourism.<\/li>\n\n\n\n<li>#WurstAdventure - en cooperaci\u00f3n con la Oficina Nacional Alemana de Turismo.<\/li>\n\n\n\n<li>#TravelHousePorvoo - en cooperaci\u00f3n con la ciudad de Porvoo, Finlandia.<\/li>\n<\/ul>\n\n\n\n<p>Gracias a Brand24, NordicTB supervisa el rendimiento de sus campa\u00f1as en t\u00e9rminos de alcance en las redes sociales, n\u00famero de menciones e interacciones.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">#LatviaRoadtrip<\/h2>\n\n\n\n<p>Una de sus campa\u00f1as se lanz\u00f3 en colaboraci\u00f3n con Turismo de Letonia. El objetivo era promocionar Letonia explor\u00e1ndola y compartiendo historias del viaje en las redes sociales. En la campa\u00f1a participaron tres viajeros que compartieron sus experiencias en sus canales sociales.<\/p>\n\n\n\n<p>Cada contenido del viaje se etiquet\u00f3 con el hashtag #LatviaRoadtrip.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Novedad en el blog: lea sobre la producci\u00f3n de t\u00e9 de hierbas medicinales de <a href=\"https:\/\/twitter.com\/hashtag\/Latgale?src=hash&amp;ref_src=twsrc%5Etfw\">#Latgale<\/a> en <a href=\"https:\/\/twitter.com\/hashtag\/Latvia?src=hash&amp;ref_src=twsrc%5Etfw\">#Letonia<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/latviaroadtrip?src=hash&amp;ref_src=twsrc%5Etfw\">#latviaroadtrip<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/travel?src=hash&amp;ref_src=twsrc%5Etfw\">1TP5Viaje<\/a> <a href=\"https:\/\/t.co\/QxiSBONPwW\">https:\/\/t.co\/QxiSBONPwW<\/a> <a href=\"https:\/\/t.co\/ARYrW1io7D\">pic.twitter.com\/ARYrW1io7D<\/a><\/p>- Janicke Hansen (@janicke_hansen) <a href=\"https:\/\/twitter.com\/janicke_hansen\/status\/905539468844818432?ref_src=twsrc%5Etfw\">6 de septiembre de 2017<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>Aqu\u00ed tienes un v\u00eddeo creado por uno de los influencers:<\/p>\n\n\n<p><iframe loading=\"lazy\" title=\"Castillo de Edole, Letonia\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/DM_I3vmjQ6Y?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p>La campa\u00f1a gener\u00f3 778 menciones en las redes sociales, que a su vez generaron un alcance de 779.253 usuarios.<\/p>\n\n\n\n<p>Estas 778 menciones generaron 29 020 interacciones en las redes sociales: me gusta, compartir y comentarios.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a4dc9b278124&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a4dc9b278124\" class=\"wp-block-image wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"704\" height=\"646\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2017\/09\/Screen-Shot-2017-09-13-at-15.32.17-1.png\" alt=\"#LatviaRoadtrip\" class=\"wp-image-108325\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2017\/09\/Screen-Shot-2017-09-13-at-15.32.17-1.png 704w, https:\/\/brand24.com\/blog\/app\/uploads\/2017\/09\/Screen-Shot-2017-09-13-at-15.32.17-1-300x275.png 300w\" sizes=\"auto, (max-width: 704px) 100vw, 704px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Informes<\/h2>\n\n\n\n<p>NordicTB hace un seguimiento del n\u00famero de menciones, la participaci\u00f3n y el alcance estimado de las publicaciones en las redes sociales. Cada campa\u00f1a de hashtags se supervisa de cerca.<\/p>\n\n\n\n<p>Cuando finaliza una campa\u00f1a, NordicTB genera informes que se env\u00edan a los clientes. En este caso, trabajaron para Latvia Tourism.<\/p>","protected":false},"excerpt":{"rendered":"<p>En esta ocasi\u00f3n, presentamos un estudio de casos de blogueros de viajes e influencers que colaboran con ciudades y el sector tur\u00edstico en diversas campa\u00f1as de marketing. <\/p>","protected":false},"author":12,"featured_media":108376,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[292],"tags":[],"class_list":["post-108319","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influencer-marketing"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"This time, we present a case study of travel bloggers and influencers who cooperate with cities and tourist industry in various marketing campaigns.\" \/>\n\t<meta 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