{"id":108589,"date":"2026-02-13T12:50:46","date_gmt":"2026-02-13T11:50:46","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=108589"},"modified":"2026-02-16T11:04:27","modified_gmt":"2026-02-16T10:04:27","slug":"como-ver-cuantas-veces-se-ha-utilizado-un-hashtag-en-twitter","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/es\/how-to-see-how-many-times-a-hashtag-was-used-on-twitter\/","title":{"rendered":"C\u00f3mo ver cu\u00e1ntas veces se ha utilizado un hashtag en X (Twitter)"},"content":{"rendered":"<p>\u00bfBuscas an\u00e1lisis reales de hashtags en X (Twitter)? Por desgracia, no encontrar\u00e1s ning\u00fan contador integrado en X: ya no muestra un total p\u00fablico de cu\u00e1ntas veces se ha utilizado un hashtag.<\/p>\n\n\n\n<p>La b\u00fasqueda nativa disponible en X puede darle una idea r\u00e1pida de la actividad, pero <strong>si necesita datos precisos de volumen, alcance o hist\u00f3ricos, tendr\u00e1 que utilizar herramientas externas.<\/strong><\/p>\n\n\n\n<p>Desglosemos las opciones que tienes en 2026.<\/p>\n\n\n<style>.acf-key-takeaways__heading{padding:22px 30px 20px;margin:0;font-weight:600;display:inline-flex;align-items:center;gap:1.1875rem;border:1px solid #c3e1d2;border-bottom:none;border-top-left-radius:1.25rem;border-top-right-radius:1.25rem}@media(min-width: 768px){.acf-key-takeaways__heading{padding:22px 40px 20px;gap:1.4375rem}}.acf-key-takeaways__icon{width:1.625rem;height:1.625rem;background-color:#9cbfaf;border-radius:50%;display:flex;align-items:center;justify-content:center}.acf-key-takeaways__list{border:1px solid #c3e1d2;border-top-right-radius:1.25rem;border-bottom-right-radius:1.25rem;border-bottom-left-radius:1.25rem;margin:0;padding:0;list-style:none;overflow:hidden}.acf-key-takeaways__item{padding:28px 34px 28px 61px;background-color:#e8f4ee;margin:0;border-bottom:1px solid #c3e1d2;position:relative}@media(min-width: 768px){.acf-key-takeaways__item{padding:28px 54px 28px 81px}}.acf-key-takeaways__item::before{content:\"\";position:absolute;top:35px;left:28px;width:.75rem;height:.75rem;background-color:#9cbfaf;border-radius:50%}@media(min-width: 768px){.acf-key-takeaways__item::before{top:39px;left:40px}}.acf-key-takeaways__item:nth-child(even){background-color:#dfefe7}.acf-key-takeaways__item:last-child{border-bottom:none}.acf-key-takeaways__title{font-weight:600;margin-bottom:.625rem}.acf-key-takeaways__text{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin:0}@media(min-width: 768px){.acf-key-takeaways__text{font-size:18px;line-height:30px}}.single-post-content__content h3.acf-key-takeaways__heading{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h3.acf-key-takeaways__heading{font-size:18px;line-height:30px}}.single-post-content__content h4.acf-key-takeaways__title{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h4.acf-key-takeaways__title{font-size:18px;line-height:30px}}.single-post-content__content p.acf-key-takeaways__text{line-height:1.875rem}@media(max-width: 768px){.single-post-content__content p.acf-key-takeaways__text{font-size:1rem !important}}<\/style><div class=\"acf-key-takeaways\">\n    <h3 class=\"acf-key-takeaways__heading\">\n        <span class=\"acf-key-takeaways__icon\">\n            <svg width=\"10\" height=\"12\" viewbox=\"0 0 10 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M8.41177 0C8.8341 0 9.17647 0.34237 9.17647 0.764706V11.0882C9.17647 11.3821 9.00815 11.6501                8.74334 11.7775C8.47839 11.9049 8.16337 11.8693 7.93382 11.6857L4.58824 9.00919L1.24265 11.6857C1.01311                11.8693 0.698079 11.9049 0.433134 11.7775C0.168324 11.6501 0 11.3821 0 11.0882V0.764706C0 0.561893                0.0806248 0.367445 0.224035 0.224035C0.367445 0.0806248 0.561893 0 0.764706 0H8.41177ZM1.52941                9.49609L4.11029 7.43199C4.38958 7.20856 4.78689 7.20856 5.06618 7.43199L7.64706                9.49609V1.52941H1.52941V9.49609Z\" fill=\"black\"\/>\n            <\/svg>\n        <\/span>\n        Principales conclusiones:    <\/h3>\n    <ul class=\"acf-key-takeaways__list\">\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">\u00bfPuedes ver el uso total de hashtags dentro de X?<\/h4>\n                <p class=\"acf-key-takeaways__text\">No puedes ver cu\u00e1ntas veces se ha utilizado un hashtag directamente dentro de X. La b\u00fasqueda nativa s\u00f3lo muestra las publicaciones recientes o que son tendencia, y los an\u00e1lisis se limitan a las m\u00e9tricas de rendimiento de tu propio contenido.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">\u00bfResuelve X Premium el problema?<\/h4>\n                <p class=\"acf-key-takeaways__text\">No del todo. Los an\u00e1lisis de X Premium pueden mostrar cosas como los clics en el hashtag y la participaci\u00f3n en tu contenido. Lo que no mostrar\u00e1: cu\u00e1ntas veces otras personas utilizaron el hashtag, c\u00f3mo funcion\u00f3 el hashtag en toda la plataforma, o c\u00f3mo lo hicieron los competidores.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">\u00bfC\u00f3mo se mide el volumen de hashtags? <\/h4>\n                <p class=\"acf-key-takeaways__text\">Puedes medir el volumen de hashtags utilizando herramientas externas como Brand24, Tweet Binder o TrackMyHashtag. Recopilan publicaciones p\u00fablicas a lo largo del tiempo y calculan el recuento de hashtags, lo que te da acceso a cifras de uso reales m\u00e1s all\u00e1 de lo que X muestra de forma nativa.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">No todas las herramientas de hashtags funcionan igual<\/h4>\n                <p class=\"acf-key-takeaways__text\">Herramientas como Tweet Binder son ideales para generar informes puntuales, mientras que plataformas como Brand24 realizan un seguimiento continuo del volumen y la actividad de los hashtags, detectan picos de volumen, analizan el sentimiento y supervisan las conversaciones sobre hashtags en tiempo real. <\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">El rendimiento de los hashtags es algo m\u00e1s que volumen<\/h4>\n                <p class=\"acf-key-takeaways__text\">Un hashtag puede utilizarse mucho y no hacer nada. Las se\u00f1ales \u00fatiles son: qui\u00e9n lo amplific\u00f3 (personas influyentes), hasta d\u00f3nde se extendi\u00f3 (alcance), c\u00f3mo reaccion\u00f3 la gente (compromiso + sentimiento) y cu\u00e1ndo se dispar\u00f3 o se desvaneci\u00f3, para que puedas saber si realmente est\u00e1 ganando tracci\u00f3n.<\/p>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tools\">Utilice herramientas especializadas de an\u00e1lisis de hashtags (lo mejor para obtener cifras exactas)<\/h2>\n\n\n\n<p>Si quieres ver cu\u00e1ntas veces se ha utilizado un hashtag en X, <strong>necesitar\u00e1s una herramienta externa.<\/strong><br>Hay <strong>no hay mostrador p\u00fablico dentro del and\u00e9n<\/strong> por lo que el seguimiento preciso del volumen de hashtags s\u00f3lo puede realizarse fuera de X.<\/p>\n\n\n\n<p>Hay bastantes herramientas que se centran espec\u00edficamente en el an\u00e1lisis de hashtags. Algunas est\u00e1n dise\u00f1adas s\u00f3lo para X, mientras que otras son m\u00e1s amplias. <a href=\"https:\/\/brand24.com\/blog\/es\/que-es-la-escucha-social\/\" target=\"_blank\" rel=\"noopener\" title=\"\">escucha social<\/a> plataformas.<\/p>\n\n\n\n<p>He aqu\u00ed una r\u00e1pida comparaci\u00f3n para ayudarle a entender las diferencias.<\/p>\n\n\n<style>.acf-tools-table{border:1px solid #d4e5dc;border-radius:16px;overflow:hidden;overflow-x:auto}.acf-tools-table__table{width:100%;min-width:582px;border-collapse:collapse}.acf-tools-table__row:last-child td{border-bottom:none}.acf-tools-table__row:nth-child(even){background-color:#e8f4ee}.acf-tools-table__cell{padding:14px 20px;font-size:.875rem;line-height:1.125rem;border-bottom:1px solid #d4e5dc;border-right:1px solid #d4e5dc}.acf-tools-table__cell p{font-size:.875rem !important;line-height:1.125rem;margin-bottom:0}.acf-tools-table__cell:last-child{border-right:none}.acf-tools-table__cell--header{font-size:1rem;line-height:1.875rem;font-weight:700}@media(max-width: 768px){.acf-tools-table__cell--header{font-size:.875rem !important;line-height:1.125rem !important}}.acf-tools-table__cell--center{padding-left:70px}.acf-tools-table__cell strong{font-weight:700}.acf-tools-table__number{display:inline-flex;align-items:center;justify-content:center;width:32px;height:32px;border-radius:16px;background-color:#cbe7d9;font-size:.875rem;line-height:1em;font-weight:700}.acf-tools-table__logo{max-width:91px;margin-bottom:8px}.acf-tools-table__link{font-weight:400 !important;text-decoration:underline !important}.acf-tools-table__link:hover{text-decoration:none !important}.acf-tools-table__wrapper{display:flex;align-items:center;gap:17px}<\/style><div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Herramienta                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Precios                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Muestra el volumen de hashtags                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Control en tiempo real                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Lo mejor para                    <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                        <div class=\"acf-tools-table__logo\">\n                                <img decoding=\"async\" width=\"336\" height=\"168\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/presskit-black-logotype.webp\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/presskit-black-logotype.webp 336w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/presskit-black-logotype-18x9.webp 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/presskit-black-logotype-300x150.webp 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/presskit-black-logotype-248x124.webp 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/presskit-black-logotype-90x45.webp 90w\" sizes=\"auto, (max-width: 336px) 100vw, 336px\" \/>                            <\/div>\n                                                                                    <a href=\"https:\/\/brand24.com\/blog\/es\/\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Brand24                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Desde ~$149\/mes, 14 d\u00edas de prueba gratuita disponibles<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><span style=\"font-weight: 400\">\u2705 S\u00ed <\/span><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><span style=\"font-weight: 400\">\u2705 S\u00ed <\/span><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Seguimiento continuo de hashtags, alertas, an\u00e1lisis de tendencias y sentimiento de hashtags<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                        <div class=\"acf-tools-table__logo\">\n                                <img decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/tweet-binder-1-1.png\" class=\"attachment-full size-full\" alt=\"Logotipo de TweetBinder\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/tweet-binder-1-1.png 100w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/tweet-binder-1-1-12x12.png 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/tweet-binder-1-1-60x60.png 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/tweet-binder-1-1-64x64.png 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/tweet-binder-1-1-48x48.png 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/tweet-binder-1-1-42x42.png 42w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/tweet-binder-1-1-90x90.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/tweet-binder-1-1-80x80.png 80w\" sizes=\"auto, (max-width: 100px) 100vw, 100px\" \/>                            <\/div>\n                                                                                    <a href=\"https:\/\/www.tweetbinder.com\/\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                TweetBinder                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>En <span class=\"currency text-big\">$<\/span><span class=\"ammount text-xxxbig\">62,99, informe gratuito disponible<\/span><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><span style=\"font-weight: 400\">\u2705 S\u00ed <\/span><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u26a0\ufe0f Basado en informes<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><span style=\"font-weight: 400\">Informes de hashtags y res\u00famenes de eventos<\/span><\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                        <div class=\"acf-tools-table__logo\">\n                                <img decoding=\"async\" width=\"500\" height=\"111\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/trackmyhashtag-logo-1-1.png\" class=\"attachment-full size-full\" alt=\"Logotipo de TrackMyHashtag\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/trackmyhashtag-logo-1-1.png 500w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/trackmyhashtag-logo-1-1-18x4.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/trackmyhashtag-logo-1-1-300x67.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/trackmyhashtag-logo-1-1-248x55.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/trackmyhashtag-logo-1-1-90x20.png 90w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/>                            <\/div>\n                                                                                    <a href=\"https:\/\/www.trackmyhashtag.com\/\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                TrackMyHashtag                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Desde $149.99<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u2705 S\u00ed<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u2705 S\u00ed<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Seguimiento de campa\u00f1as y m\u00e9tricas detalladas de hashtags<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"tool-difference\"><strong>\u00bfCu\u00e1l es la diferencia en la pr\u00e1ctica?<\/strong><\/h3>\n\n\n\n<p>Herramientas como <strong>Tweet Binder<\/strong> suelen basarse en informes. Introduces un hashtag, generas un resumen, exportas los datos y ya est\u00e1. Es \u00fatil si necesitas cifras para un evento concreto o un resumen de campa\u00f1a.<\/p>\n\n\n\n<p><strong>TrackMyHashtag<\/strong> ofrece un seguimiento m\u00e1s continuo, especialmente para el an\u00e1lisis de campa\u00f1as. Es m\u00e1s eficaz si quieres obtener m\u00e9tricas continuas en lugar de exportarlas una sola vez.<\/p>\n\n\n\n<p><strong>Brand24,<\/strong> adopta un enfoque m\u00e1s amplio. En lugar de limitarse a generar un informe, la herramienta mantiene el seguimiento del hashtag en tiempo real, permite la <a href=\"https:\/\/brand24.com\/blog\/es\/analisis-de-opiniones\/\" target=\"_blank\" rel=\"noopener\" title=\"\">an\u00e1lisis de opiniones<\/a>, detecta picos en el uso de hashtags y env\u00eda alertas cuando ocurre algo inusual.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">\n\ud83d\udcda M\u00e1s informaci\u00f3n: <a href=\"https:\/\/brand24.com\/blog\/es\/supervisar-el-rendimiento-de-los-hashtags\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Gu\u00eda de herramientas de seguimiento de hashtags <\/a><\/p>\n\n\n\n<p>Si s\u00f3lo buscas un informe puntual del recuento de hashtags, un contador especializado puede ser suficiente.<\/p>\n\n\n\n<p>Pero si quieres monitorizar un hashtag en X (Twitter) a lo largo del tiempo y seguir los picos, medir el sentimiento, comparar periodos o recibir alertas cuando la actividad aumenta repentinamente, necesitar\u00e1s una herramienta creada para la monitorizaci\u00f3n continua.<\/p>\n\n\n\n<p>As\u00ed es como funciona en Brand24:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how\"><strong>C\u00f3mo seguir un hashtag en X (Twitter) en Brand24<\/strong><\/h2>\n\n\n\n<p>Si desea supervisar un hashtag de forma continua (no s\u00f3lo generar un informe de una sola vez), aqu\u00ed es c\u00f3mo configurarlo en un <a href=\"https:\/\/brand24.com\/blog\/es\/que-es-el-seguimiento-y-analisis-de-los-medios-de-comunicacion\/\" target=\"_blank\" rel=\"noopener\" title=\"\">herramienta de seguimiento de medios<\/a> como Brand24.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step1\"><strong>Paso 1: Crear un proyecto<\/strong><\/h3>\n\n\n\n<p>Empieza creando un nuevo proyecto e introduciendo los hashtags que quieras seguir:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d32b37c8504&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d32b37c8504\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"597\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/x-twitter-hashtag-project-setup-brand24-1.png\" alt=\"\" class=\"wp-image-181370\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/x-twitter-hashtag-project-setup-brand24-1.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/x-twitter-hashtag-project-setup-brand24-1-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/x-twitter-hashtag-project-setup-brand24-1-300x179.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/x-twitter-hashtag-project-setup-brand24-1-248x148.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/x-twitter-hashtag-project-setup-brand24-1-90x54.png 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Creaci\u00f3n de un nuevo proyecto de recuento de hashtags en Brand24<\/figcaption><\/figure>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>Algunos consejos r\u00e1pidos:<br><\/strong>1. Incluya siempre el <strong>S\u00edmbolo #.<\/strong><br>2. Elija <strong>X (Twitter)<\/strong> como una de sus fuentes en <em>M\u00e1s ajustes <\/em>\u27a1\ufe0f <em>Fuentes<\/em>.<br>3. Inicio del seguimiento <strong>desde el momento en que se crea el proyecto<\/strong> (Brand24 no extrae datos X hist\u00f3ricos completos).<\/p>\n\n\n\n<p>Una vez que el proyecto est\u00e9 en marcha, cada mention de su hashtag aparecer\u00e1 en el <strong>Menciones<\/strong> ficha.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d32b37c8977&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d32b37c8977\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"521\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/mentions-tab-brand24-1-1.png\" alt=\"\" class=\"wp-image-181374\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/mentions-tab-brand24-1-1.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/mentions-tab-brand24-1-1-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/mentions-tab-brand24-1-1-300x156.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/mentions-tab-brand24-1-1-248x129.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/mentions-tab-brand24-1-1-90x47.png 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Pesta\u00f1a de menciones en Brand24<\/figcaption><\/figure>\n\n\n\n<p>Aqu\u00ed es donde puedes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ajuste el intervalo de fechas en la esquina superior derecha<\/li>\n\n\n\n<li><strong>Vea cu\u00e1ntas veces se utiliz\u00f3 el hashtag durante el periodo de tiempo seleccionado<\/strong><\/li>\n\n\n\n<li>Revise cada hashtag mention en detalle<\/li>\n<\/ul>\n\n\n\n<p>Cada menci\u00f3n incluye:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nombre del autor<\/li>\n\n\n\n<li>N\u00famero de seguidores<\/li>\n\n\n\n<li>Fuente<\/li>\n\n\n\n<li>M\u00e9tricas de compromiso y sentimiento<\/li>\n\n\n\n<li>Fecha y contenido<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d32b37c8e95&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d32b37c8e95\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"606\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/twitter-mentions-view-1.png\" alt=\"\" class=\"wp-image-181377\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/twitter-mentions-view-1.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/twitter-mentions-view-1-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/twitter-mentions-view-1-300x182.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/twitter-mentions-view-1-248x150.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/twitter-mentions-view-1-90x55.png 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">X (Twitter) hashtag mentions ver<\/figcaption><\/figure>\n\n\n\n<p>Puede consultar estos datos con m\u00e1s detalle en la secci\u00f3n <strong>Ficha An\u00e1lisis<\/strong>. All\u00ed podr\u00e1s consultar m\u00e1s resultados, ver la cuota de voz, conocer la influencia de los autores de X posts, su alcance, el contexto de las discusiones y mucho m\u00e1s.<\/p>\n\n\n\n<p>Tambi\u00e9n puede acceder a estos mention<strong> en la aplicaci\u00f3n m\u00f3vil <\/strong>si quieres visibilidad en tiempo real sobre la marcha.<\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Prueba a seguir el volumen de hashtags gratis.<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=484\" class=\"acf-simple-cta__btn\" target=\"\">Iniciar prueba<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step2\"><strong>Paso 2: Analizar el rendimiento de los hashtags<\/strong><\/h3>\n\n\n\n<p>Si lo que busca es algo m\u00e1s que \u201ccu\u00e1ntas veces se ha utilizado\u201d, dir\u00edjase a la p\u00e1gina <strong>An\u00e1lisis<\/strong> y <strong>An\u00e1lisis de hashtags<\/strong> pesta\u00f1as.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d32b37c95d3&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d32b37c95d3\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"999\" height=\"519\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/analysis-tab-brand24-1.png\" alt=\"\" class=\"wp-image-181378\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/analysis-tab-brand24-1.png 999w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/analysis-tab-brand24-1-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/analysis-tab-brand24-1-300x156.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/analysis-tab-brand24-1-248x129.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/analysis-tab-brand24-1-90x47.png 90w\" sizes=\"auto, (max-width: 999px) 100vw, 999px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Ficha An\u00e1lisis en Brand24<\/figcaption><\/figure>\n\n\n\n<p>En <strong>Ficha An\u00e1lisis<\/strong> te da una <strong>Desglose m\u00e1s profundo del rendimiento de los hashtags.<\/strong> Mis 5 funciones favoritas son:<\/p>\n\n\n<div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header  acf-tools-table__cell--center\">\n                        Caracter\u00edstica                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Lo que muestra                    <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">1<\/div>\n                                                                                        <p><strong>M\u00e9tricas generales<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>N\u00famero total de mention que contienen tu hashtag rastreado, alcance, interacciones y c\u00f3mo han cambiado estas cifras a lo largo del tiempo.<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">2<\/div>\n                                                                                        <p><b>Sentimiento<\/b><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Si los mention que contienen su hashtag son mayoritariamente positivos, neutros o negativos.<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">3<\/div>\n                                                                                        <p><b>Parte de voz<\/b><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><span style=\"font-weight: 400\">Comprende c\u00f3mo se compara tu hashtag con el resto de la conversaci\u00f3n<\/span><\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">4<\/div>\n                                                                                        <p><strong>Principales perfiles p\u00fablicos<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Las cuentas m\u00e1s influyentes que utilizan tu hashtag, en funci\u00f3n del alcance y el n\u00famero de seguidores.<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">5<\/div>\n                                                                                        <p><strong>Horas calientes<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Vea cu\u00e1ndo las publicaciones que contienen su hashtag generan el mayor alcance o participaci\u00f3n.<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<p>En lugar de contar manualmente las publicaciones con el hashtag, puedes ver c\u00f3mo evoluciona la conversaci\u00f3n, qui\u00e9n la amplifica y c\u00f3mo reacciona la gente a lo largo del tiempo.<\/p>\n\n\n\n<p>Si eres <strong>seguimiento de m\u00e1s de un hashtag<\/strong> (por ejemplo, su etiqueta de marca m\u00e1s hashtags del sector o de la competencia), el <strong>Pesta\u00f1a de an\u00e1lisis de hashtags<\/strong> te muestra exactamente c\u00f3mo se apilan.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d32b37ca2ab&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d32b37ca2ab\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"519\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/hashtag-analysis-tab.png\" alt=\"\" class=\"wp-image-181383\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/hashtag-analysis-tab.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/hashtag-analysis-tab-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/hashtag-analysis-tab-300x156.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/hashtag-analysis-tab-248x129.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/hashtag-analysis-tab-90x47.png 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Pesta\u00f1a de an\u00e1lisis de hashtags en Brand24<\/figcaption><\/figure>\n\n\n\n<p>En lugar de adivinar qu\u00e9 hashtag funciona mejor, puedes comparar, por ejemplo:<\/p>\n\n\n<style>.acf-numeric-list__list{list-style:none;padding:0;margin:0}.acf-numeric-list__item{display:grid;grid-template-columns:1.875rem 1fr;grid-template-rows:1fr;align-items:center;gap:1.5625rem;margin-bottom:.9375rem}.acf-numeric-list__item:last-child{margin-bottom:0}.acf-numeric-list__number{background-color:#00ef88;color:#000;border-radius:50%;width:1.875rem;height:1.875rem;display:flex;align-items:center;justify-content:center;font-weight:600}<\/style><div class=\"acf-numeric-list\">\n    <ul class=\"acf-numeric-list__list\">\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">1<\/span>\n                <span class=\"acf-numeric-list__text\">Total mentions - qu\u00e9 hashtag se utiliza con m\u00e1s frecuencia<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">2<\/span>\n                <span class=\"acf-numeric-list__text\">Alcance estimado y sentimiento compartido: \u00bfcu\u00e1l genera realmente m\u00e1s visibilidad?<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">3<\/span>\n                <span class=\"acf-numeric-list__text\">Cuota de voz: qu\u00e9 parte de la conversaci\u00f3n corresponde a cada hashtag<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">4<\/span>\n                <span class=\"acf-numeric-list__text\">Top mentions: qu\u00e9 publicaciones con hashtags tienen mayor impacto<\/span>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<p>Tambi\u00e9n obtendr\u00e1 <strong>desgloses visuales<\/strong> que hacen que los patrones sean obvios, incluyendo c\u00f3mo cambia el recuento de hashtags a lo largo del tiempo, o qu\u00e9 temas (contextos) y emojis utiliza la gente con cada hashtag:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d32b37ca931&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d32b37ca931\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"520\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/hashtag-analysis-tab-brand24-1.png\" alt=\"\" class=\"wp-image-181386\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/hashtag-analysis-tab-brand24-1.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/hashtag-analysis-tab-brand24-1-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/hashtag-analysis-tab-brand24-1-300x156.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/hashtag-analysis-tab-brand24-1-248x129.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/hashtag-analysis-tab-brand24-1-90x47.png 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Pesta\u00f1a An\u00e1lisis de Hashtags - Top mentions &amp; An\u00e1lisis de contexto<\/figcaption><\/figure>\n\n\n\n<p>\u00bfPrefieres una gu\u00eda r\u00e1pida? Aqu\u00ed tienes un breve v\u00eddeo que muestra c\u00f3mo funciona el seguimiento de hashtags en Brand24:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"C\u00f3mo hacer un seguimiento de tus hashtags: herramientas de seguimiento de hashtags y 4 m\u00e9tricas importantes de hashtags | #ChiaExplains\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ThMRg-XiHtQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why\"><strong>\u00bfPor qu\u00e9 importa realmente el recuento de hashtags en X (Twitter)?<\/strong><\/h2>\n\n\n\n<p>Puede que los hashtags tengan <strong>han perdido parte de su importancia<\/strong>, pero no son \u201cs\u00f3lo etiquetas\u201d. En X (Twitter), ayudan a organizar conversaciones, y en las conversaciones es donde se forman la percepci\u00f3n de tu marca, los comentarios de los clientes y las tendencias.<\/p>\n\n\n\n<p>El seguimiento de X hashtags te ayuda a saber qui\u00e9n habla, qu\u00e9 dice y hasta d\u00f3nde llega la discusi\u00f3n.<\/p>\n\n\n<div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Caso pr\u00e1ctico                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        \u00bfPor qu\u00e9 seguir el hashtag?                    <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Lanzamiento de productos<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Medir la concienciaci\u00f3n y las reacciones tempranas<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Campa\u00f1a de marketing<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Evaluar el alcance y la participaci\u00f3n<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Evento del sector<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Supervisar el debate en directo<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Colaboraci\u00f3n con influyentes<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Amplificaci\u00f3n de v\u00edas<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Situaci\u00f3n de crisis<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Detecci\u00f3n precoz de picos negativos<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<p>Esto es lo que significa en la pr\u00e1ctica.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"discover\"><strong>1\ufe0f\u20e3 Descubrir personas influyentes y defensores de la marca<\/strong><\/h3>\n\n\n\n<p>Cuando monitorizas hashtags de marca o de nicho X (Twitter), r\u00e1pidamente ves <strong>que dirige la conversaci\u00f3n.<\/strong><\/p>\n\n\n\n<p>Se puede identificar:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Los usuarios m\u00e1s activos<\/li>\n\n\n\n<li>Cuentas influyentes con muchos seguidores<\/li>\n\n\n\n<li>Los defensores naturales de la marca ya hablan de usted<\/li>\n<\/ul>\n\n\n\n<p>Si alguien con autoridad en tu nicho utiliza tu hashtag constantemente, \u00a1es una gran se\u00f1al! Ahora tienes acceso a su audiencia.<\/p>\n\n\n\n<p>Y a veces, esas relaciones empiezan simplemente por darte cuenta de qui\u00e9n est\u00e1 ya de tu lado.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"understand\"><strong>2\ufe0f\u20e3 Entienda mejor a su p\u00fablico<\/strong><\/h3>\n\n\n\n<p>Los hashtags revelan <strong>c\u00f3mo piensan e interact\u00faan sus clientes en X<\/strong>. Si rastreas hashtags relacionados con tu marca, producto o sector, podr\u00e1s:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ver preguntas y frustraciones recurrentes<\/li>\n\n\n\n<li>Conozca en tiempo real los comentarios sobre los productos<\/li>\n\n\n\n<li>Comprender el tono, el sentimiento y el contexto<\/li>\n\n\n\n<li>Observar las pautas demogr\u00e1ficas y de estilo de vida<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d32b37cb819&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d32b37cb819\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"275\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/hashtag-negative-mention-brand24.png\" alt=\"\" class=\"wp-image-181392\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/hashtag-negative-mention-brand24.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/hashtag-negative-mention-brand24-18x5.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/hashtag-negative-mention-brand24-300x83.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/hashtag-negative-mention-brand24-248x68.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/hashtag-negative-mention-brand24-90x25.png 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Punto de dolor del usuario descubierto en el an\u00e1lisis de hashtags<\/figcaption><\/figure>\n\n\n\n<p>En lugar de adivinar lo que quiere tu audiencia, ves c\u00f3mo describen sus propios problemas en X (Twitter), y muy a menudo es m\u00e1s valioso que cualquier encuesta a clientes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"collect\">3\ufe0f\u20e3 Recoger las opiniones de los clientes (sin pedirlas)<\/h3>\n\n\n\n<p>Personas <strong>hablar abiertamente de los productos en X<\/strong>, especialmente cuando est\u00e1n contentos o frustrados.<\/p>\n\n\n\n<p>El seguimiento de hashtags te permite:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Captar experiencias de primera mano<\/li>\n\n\n\n<li>Identificar las reclamaciones recurrentes<\/li>\n\n\n\n<li>Detectar elogios dignos de amplificaci\u00f3n<\/li>\n\n\n\n<li>Responda antes de que los problemas se agraven<\/li>\n<\/ul>\n\n\n\n<p>Es un feedback directo y sin filtros que se hace p\u00fablico, esperando a que lo descubras.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">\u00a1Comprueba el recuento de hashtags en X con Brand24!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=484\" class=\"acf-simple-cta__btn\" target=\"\">Iniciar prueba<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"measure\">4\ufe0f\u20e3 Medir el rendimiento de los hashtags de marca<\/h3>\n\n\n\n<p>Un hashtag de marca es <strong>m\u00e1s que un eslogan<\/strong> con un # delante. Act\u00faa como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Un ancla de campa\u00f1a<\/li>\n\n\n\n<li>Una herramienta de descubrimiento<\/li>\n\n\n\n<li>Una forma de centralizar las conversaciones<\/li>\n\n\n\n<li>Un indicador medible de <a href=\"https:\/\/brand24.com\/blog\/es\/notoriedad-de-marca\/\" title=\"\">notoriedad de marca<\/a><\/li>\n<\/ul>\n\n\n\n<p>Cuantas m\u00e1s personas utilicen su hashtag de marca, m\u00e1s visibilidad ganar\u00e1 su campa\u00f1a.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">Por ejemplo, Garmin <strong>#BeatAyer<\/strong> en X (Twitter) es utilizado por la gente para compartir historias de progreso personal de fitness. Mediante el seguimiento de ese hashtag, Garmin puede medir su volumen, alcance, compromiso y participaci\u00f3n de la comunidad en este canal.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d32b37cc027&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d32b37cc027\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"999\" height=\"604\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/garmin-hashtag-analysis-brand24-1.png\" alt=\"\" class=\"wp-image-181393\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/garmin-hashtag-analysis-brand24-1.png 999w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/garmin-hashtag-analysis-brand24-1-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/garmin-hashtag-analysis-brand24-1-300x181.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/garmin-hashtag-analysis-brand24-1-248x150.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/garmin-hashtag-analysis-brand24-1-90x54.png 90w\" sizes=\"auto, (max-width: 999px) 100vw, 999px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">#BeatYesterday an\u00e1lisis de hashtags<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"amplify\"><strong>5\ufe0f\u20e3 Amplificar eventos y campa\u00f1as<\/strong><\/h3>\n\n\n\n<p>Los hashtags de eventos re\u00fanen todas las conversaciones X (Twitter) en un flujo que permite realizar b\u00fasquedas.<\/p>\n\n\n\n<p>Antes de un acontecimiento:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Crear visibilidad y expectaci\u00f3n<\/li>\n\n\n\n<li>Anime a los ponentes y patrocinadores a utilizar el hashtag<\/li>\n<\/ul>\n\n\n\n<p>Durante un evento:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Crear un canal de conversaci\u00f3n en directo<\/li>\n\n\n\n<li>Involucre a los participantes en tiempo real<\/li>\n<\/ul>\n\n\n\n<p>Despu\u00e9s de un acontecimiento:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Recoger opiniones<\/li>\n\n\n\n<li>Medir el impacto<\/li>\n\n\n\n<li>Mantener el debate<\/li>\n<\/ul>\n\n\n\n<p>Si un hashtag de un evento empieza a ser tendencia, su alcance se multiplica, y tambi\u00e9n la exposici\u00f3n de su marca.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faq\"><strong>PREGUNTAS FRECUENTES<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"faq1\"><strong>\u00bfPuedes ver cu\u00e1ntas veces se ha utilizado un hashtag en Twitter (X)?<\/strong><\/h3>\n\n\n\n<p>No directamente dentro de X. <strong>En<\/strong> <strong>no muestra un recuento total p\u00fablico del uso de hashtags.<\/strong><\/p>\n\n\n\n<p>Sin embargo <em>puede<\/em> medir cu\u00e1ntas veces un hashtag fue utilizado por <strong>utilizando herramientas externas de an\u00e1lisis de hashtags o de escucha social<\/strong> como Brand24. Estas herramientas recopilan y analizan las publicaciones p\u00fablicas a lo largo del tiempo, lo que permite realizar un seguimiento del volumen, el alcance y el rendimiento de los hashtags.<\/p>\n\n\n<div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        M\u00e9todo                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        \u00bfPuedes ver el uso total de hashtags?                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Lo que obtiene                    <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>X b\u00fasqueda nativa<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u274c No<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Entradas recientes<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>X Premium<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u274c No<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Volumen de clics en hashtags de tus propias publicaciones<\/p>\n<p><br data-mce-bogus=\"1\"><\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Brand24 \/ Otras herramientas de an\u00e1lisis<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u2705 S\u00ed<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Volumen, alcance, sentimiento y tendencias de los hashtags<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"faq2\"><strong>\u00bfX Premium muestra an\u00e1lisis de recuento de hashtags?<\/strong><\/h3>\n\n\n\n<p>X Premium te ofrece an\u00e1lisis de tus propias publicaciones, incluidos los clics en los hashtags y las m\u00e9tricas de participaci\u00f3n. Sin embargo <strong>no muestra el uso global de hashtags <\/strong>o <strong>cu\u00e1ntas veces ha sido utilizado un hashtag por otros usuarios<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"faq3\"><strong>\u00bfSon precisos los contadores de hashtags de Twitter?<\/strong><\/h3>\n\n\n\n<p>La mayor\u00eda de las herramientas de an\u00e1lisis de hashtags ofrecen estimaciones basadas en los datos p\u00fablicos recopilados. <strong>Las plataformas de vigilancia especializadas son m\u00e1s fiables que las herramientas de b\u00fasqueda gratuitas. <\/strong>porque recogen y analizan continuamente mention a lo largo del tiempo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"faq4\"><strong>\u00bfC\u00f3mo puedo seguir la popularidad de X (Twitter) hashtag en tiempo real?<\/strong><\/h3>\n\n\n\n<p>Para seguir la popularidad de un hashtag X (Twitter) en tiempo real, necesitas una herramienta de escucha social o de an\u00e1lisis de hashtags. Estas herramientas supervisan los nuevos mention a medida que aparecen y pueden notificarte picos, cambios en la participaci\u00f3n o cambios en el sentimiento.<\/p>","protected":false},"excerpt":{"rendered":"<p>X no muestra un contador p\u00fablico de hashtags. Aqu\u00ed te explicamos c\u00f3mo ver exactamente cu\u00e1ntas veces se ha utilizado un hashtag y hacer un seguimiento de su rendimiento.<\/p>","protected":false},"author":12,"featured_media":152916,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2878],"tags":[2199,2200],"class_list":["post-108589","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-how-to-see-how-many-times-a-hashtag-was-used-on-twitter","tag-instagram-and-facebook"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Tom","cf_author_last_name":"Zietek","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/posts\/108589","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/comments?post=108589"}],"version-history":[{"count":67,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/posts\/108589\/revisions"}],"predecessor-version":[{"id":181442,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/posts\/108589\/revisions\/181442"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/media\/152916"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/media?parent=108589"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/categories?post=108589"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/tags?post=108589"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}