{"id":108659,"date":"2021-10-27T15:04:00","date_gmt":"2021-10-27T13:04:00","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=108659"},"modified":"2026-01-13T16:15:07","modified_gmt":"2026-01-13T15:15:07","slug":"estudio-de-caso-como-encontrar-clientes-en-un-taller-de-reparacion-de-smartphones","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/es\/case-study-how-to-find-customers-as-a-smartphone-repair-shop\/","title":{"rendered":"ESTUDIO DE CASO: C\u00f3mo un taller de reparaci\u00f3n de smartphones aument\u00f3 la conversi\u00f3n en un 212%"},"content":{"rendered":"<p>Mobidoktor es un servicio de reparaci\u00f3n de smartphones con sede en Polonia y una tienda online de accesorios para smartphones. Ofrecen reparaciones a domicilio de smartphones y tabletas, sobre todo de pantallas. Utilizan la monitorizaci\u00f3n de redes sociales para vender y aumentar la notoriedad de su marca en las redes sociales.<\/p>\n\n\n\n<p>Curiosamente, Mobidoctor utiliza <a href=\"https:\/\/brand24.com\/blog\/es\/seguimiento-de-las-redes-sociales\/\" target=\"_blank\" rel=\"noopener\">seguimiento de las redes sociales<\/a> para conseguir un par de objetivos diferentes: controlan la reputaci\u00f3n de su marca, buscan rese\u00f1as en Internet y personas con las que puedan colaborar.&nbsp;<img loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"268\" class=\"alignnone wp-image-108668 size-full\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2017\/10\/wzmianka_1.jpg\" alt=\"ESTUDIO DE CASO: C\u00f3mo encontrar clientes en un taller de reparaci\u00f3n de smartphones\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2017\/10\/wzmianka_1.jpg 770w, https:\/\/brand24.com\/blog\/app\/uploads\/2017\/10\/wzmianka_1-300x104.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2017\/10\/wzmianka_1-750x261.jpg 750w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><\/p>\n\n\n\n<p>Para que este proceso sea lo m\u00e1s eficaz posible, Mobidoktor utiliza activamente <strong>filtros<\/strong> y agrupa las menciones dentro del panel de control. Gracias a esta funci\u00f3n, pueden controlar f\u00e1cilmente todas las menciones, acceder a las m\u00e1s importantes o centrarse en las consultas o comentarios de los clientes.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d9bd8be3cbc&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d9bd8be3cbc\" class=\"wp-block-image wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"772\" height=\"183\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2017\/10\/wzmianka_4.jpg\" alt=\"ESTUDIO DE CASO: C\u00f3mo encontrar clientes en un taller de reparaci\u00f3n de smartphones\" class=\"wp-image-108669\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2017\/10\/wzmianka_4.jpg 772w, https:\/\/brand24.com\/blog\/app\/uploads\/2017\/10\/wzmianka_4-300x71.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2017\/10\/wzmianka_4-750x178.jpg 750w\" sizes=\"auto, (max-width: 772px) 100vw, 772px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d9bd8be453f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d9bd8be453f\" class=\"wp-block-image wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"771\" height=\"165\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2017\/10\/wzmianka_2.jpg\" alt=\"ESTUDIO DE CASO: C\u00f3mo encontrar clientes en un taller de reparaci\u00f3n de smartphones\" class=\"wp-image-108670\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2017\/10\/wzmianka_2.jpg 771w, https:\/\/brand24.com\/blog\/app\/uploads\/2017\/10\/wzmianka_2-300x64.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2017\/10\/wzmianka_2-750x161.jpg 750w\" sizes=\"auto, (max-width: 771px) 100vw, 771px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d9bd8be4d55&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d9bd8be4d55\" class=\"wp-block-image wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"163\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2017\/10\/wzmianka_3.jpg\" alt=\"ESTUDIO DE CASO: C\u00f3mo encontrar clientes en un taller de reparaci\u00f3n de smartphones\" class=\"wp-image-108671\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2017\/10\/wzmianka_3.jpg 770w, https:\/\/brand24.com\/blog\/app\/uploads\/2017\/10\/wzmianka_3-300x64.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2017\/10\/wzmianka_3-750x159.jpg 750w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Las menciones anteriores se clasifican seg\u00fan distintos filtros: \"comentarios\" y \"clientes potenciales\".<\/p>\n\n\n\n<p>El perfil de Facebook de Mobidoktor est\u00e1 vivito y coleando y en relaci\u00f3n con su <a href=\"https:\/\/brand24.com\/blog\/es\/herramientas-de-seguimiento-de-redes-sociales\/\" target=\"_blank\" rel=\"noopener\" title=\"\">herramienta de seguimiento de redes sociales<\/a>En las redes sociales encuentran f\u00e1cilmente clientes potenciales. Adem\u00e1s, suelen publicar comentarios de los clientes para reforzar la reputaci\u00f3n de su marca.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d9bd8be55a1&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d9bd8be55a1\" class=\"wp-block-image wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"626\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2017\/10\/screen_1.jpg\" alt=\"ESTUDIO DE CASO: C\u00f3mo encontrar clientes en un taller de reparaci\u00f3n de smartphones\" class=\"wp-image-108672\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2017\/10\/screen_1.jpg 624w, https:\/\/brand24.com\/blog\/app\/uploads\/2017\/10\/screen_1-250x250.jpg 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2017\/10\/screen_1-300x301.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2017\/10\/screen_1-60x60.jpg 60w\" sizes=\"auto, (max-width: 624px) 100vw, 624px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Venta social<\/p>\n\n\n\n<p>Mediante una herramienta de seguimiento de las redes sociales, Mobidoktor identifica y llega a tres tipos de audiencia:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Clientes particulares<\/li>\n\n\n\n<li>Empresas de tel\u00e9fonos inteligentes<\/li>\n\n\n\n<li>Personas influyentes del sector tecnol\u00f3gico<\/li>\n<\/ul>\n\n\n\n<p>Con una <a href=\"https:\/\/brand24.com\/blog\/es\/herramientas-de-seguimiento-de-medios\/\" target=\"_blank\" rel=\"noopener\" title=\"\">herramienta de seguimiento de medios<\/a>En este sentido, siguen menciones relevantes y conocen mejor a su p\u00fablico objetivo. Uno de los pilares de la empresa es la educaci\u00f3n: crean toneladas de contenido educativo. A continuaci\u00f3n puedes ver un ejemplo de su tutorial sobre c\u00f3mo cambiar la pantalla del iPhone 5s:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.youtube.com\/watch?time_continue=5u0026v=ppJZiawqSBw\n<\/div><\/figure>\n\n\n\n<p>Al crear este tipo de contenidos, Mobidoktor consolida su autoridad en el sector de los tel\u00e9fonos inteligentes.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d9bd8be5eed&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d9bd8be5eed\" class=\"wp-block-image aligncenter wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"884\" height=\"344\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2017\/10\/Slice-1.jpg\" alt=\"Venta social\" class=\"wp-image-108673\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2017\/10\/Slice-1.jpg 884w, https:\/\/brand24.com\/blog\/app\/uploads\/2017\/10\/Slice-1-300x117.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2017\/10\/Slice-1-750x292.jpg 750w\" sizes=\"auto, (max-width: 884px) 100vw, 884px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Este es un ejemplo de c\u00f3mo Mobidoktor se pone en contacto con un cliente que busca cambiar la pantalla de un iPhone 6:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d9bd8be6745&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d9bd8be6745\" class=\"wp-block-image wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"625\" height=\"432\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2017\/10\/screen_2.jpg\" alt=\"Venta social\" class=\"wp-image-108674\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2017\/10\/screen_2.jpg 625w, https:\/\/brand24.com\/blog\/app\/uploads\/2017\/10\/screen_2-300x207.jpg 300w\" sizes=\"auto, (max-width: 625px) 100vw, 625px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>La monitorizaci\u00f3n de las redes sociales permite a Mobidoktor encontrar tiendas f\u00edsicas que ofrecen accesorios para smartphones. El seguimiento de palabras clave relevantes les permite descubrir las tiendas m\u00e1s populares y fiables a las que pueden llegar con una oferta. Por ejemplo, Mobidoktor colabora con una tienda de una peque\u00f1a ciudad: los vecinos llevan sus smartphones estropeados a la tienda, que los env\u00eda a Mobidoktor.<\/p>\n\n\n\n<p>Una de las aplicaciones m\u00e1s importantes de la monitorizaci\u00f3n de las redes sociales es conocer la opini\u00f3n de los clientes. Gracias a Brand24, Mobidoktor descubri\u00f3 en un foro de debate que un cliente se quejaba de la calidad del producto que ofrec\u00eda. Se pusieron en contacto con el cliente, le ofrecieron ayuda y solucionaron el problema. Result\u00f3 que el problema estaba en el cliente.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d9bd8be6f8d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d9bd8be6f8d\" class=\"wp-block-image wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"771\" height=\"532\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2017\/10\/screen_4.jpg\" alt=\"Venta social\" class=\"wp-image-108676\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2017\/10\/screen_4.jpg 771w, https:\/\/brand24.com\/blog\/app\/uploads\/2017\/10\/screen_4-300x207.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2017\/10\/screen_4-750x518.jpg 750w\" sizes=\"auto, (max-width: 771px) 100vw, 771px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Retorno de la inversi\u00f3n<\/h2>\n\n\n\n<p>Gracias a la monitorizaci\u00f3n de las redes sociales, Mobidoktor mejor\u00f3 sus resultados:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>20 - 30 reparaciones m\u00e1s al mes<\/li>\n\n\n\n<li>212% aumento de la conversi\u00f3n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusi\u00f3n<\/h2>\n\n\n\n<p>Si eso es lo que necesita, puede <strong><a href=\"https:\/\/app.brand24.com\/user\/register-account\/\" target=\"_blank\" rel=\"noreferrer noopener\">prueba gratuita<\/a><\/strong> en Brand24. <strong>Es totalmente gratuito.&nbsp;<\/strong>No se necesita tarjeta de cr\u00e9dito.<\/p>\n\n\n\n<p>Adem\u00e1s, aqu\u00ed puede encontrar m\u00e1s lecturas relevantes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/brand24.com\/blog\/es\/como-ver-cuantas-veces-se-ha-utilizado-un-hashtag-en-twitter\/\">C\u00f3mo ver cu\u00e1ntas veces se ha utilizado un hashtag en Twitter<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/es\/quienes-son-los-microinfluyentes-como-encontrarlos\/\">Qui\u00e9nes son los microinfluenciadores y c\u00f3mo encontrarlos<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Mobidoktor es un taller de reparaci\u00f3n de smartphones. Como negocio de puerta a puerta, conf\u00edan sobre todo en las redes sociales e Internet para captar clientes. As\u00ed es como lo hacen mediante la monitorizaci\u00f3n de las redes sociales.<\/p>","protected":false},"author":12,"featured_media":108677,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4137],"tags":[],"class_list":["post-108659","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-use-cases"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Tom","cf_author_last_name":"Zietek","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/posts\/108659","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/comments?post=108659"}],"version-history":[{"count":18,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/posts\/108659\/revisions"}],"predecessor-version":[{"id":180546,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/posts\/108659\/revisions\/180546"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/media\/108677"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/media?parent=108659"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/categories?post=108659"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/tags?post=108659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}