{"id":118014,"date":"2023-06-07T09:52:10","date_gmt":"2023-06-07T07:52:10","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=118014"},"modified":"2026-04-16T15:08:00","modified_gmt":"2026-04-16T13:08:00","slug":"como-seguir-y-analizar-hashtags-en-twitter","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/es\/how-to-track-and-analyse-hashtags-on-twitter\/","title":{"rendered":"X (Twitter) Hashtag Analytics: Comprehensive Guide [2026]"},"content":{"rendered":"<p><strong>Las anal\u00edticas de hashtags de Twitter te ayudan a comprender el rendimiento de los hashtags en X.<\/strong><\/p>\n\n\n\n<p><strong>En lugar de adivinar, puedes consultar datos reales, como la frecuencia de uso de un hashtag, cu\u00e1ndo se dispara y qui\u00e9n dirige la conversaci\u00f3n. <\/strong><\/p>\n\n\n\n<p><strong>En esta gu\u00eda, aprender\u00e1s a analizar los hashtags de Twitter paso a paso y a utilizar esos datos para mejorar tus campa\u00f1as.<\/strong><\/p>\n\n\n<style>.acf-key-takeaways__heading{padding:22px 30px 20px;margin:0;font-weight:600;display:inline-flex;align-items:center;gap:1.1875rem;border:1px solid #c3e1d2;border-bottom:none;border-top-left-radius:1.25rem;border-top-right-radius:1.25rem}@media(min-width: 768px){.acf-key-takeaways__heading{padding:22px 40px 20px;gap:1.4375rem}}.acf-key-takeaways__icon{width:1.625rem;height:1.625rem;background-color:#9cbfaf;border-radius:50%;display:flex;align-items:center;justify-content:center}.acf-key-takeaways__list{border:1px solid #c3e1d2;border-top-right-radius:1.25rem;border-bottom-right-radius:1.25rem;border-bottom-left-radius:1.25rem;margin:0;padding:0;list-style:none;overflow:hidden}.acf-key-takeaways__item{padding:28px 34px 28px 61px;background-color:#e8f4ee;margin:0;border-bottom:1px solid #c3e1d2;position:relative}@media(min-width: 768px){.acf-key-takeaways__item{padding:28px 54px 28px 81px}}.acf-key-takeaways__item::before{content:\"\";position:absolute;top:35px;left:28px;width:.75rem;height:.75rem;background-color:#9cbfaf;border-radius:50%}@media(min-width: 768px){.acf-key-takeaways__item::before{top:39px;left:40px}}.acf-key-takeaways__item:nth-child(even){background-color:#dfefe7}.acf-key-takeaways__item:last-child{border-bottom:none}.acf-key-takeaways__title{font-weight:600;margin-bottom:.625rem}.acf-key-takeaways__text{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin:0}@media(min-width: 768px){.acf-key-takeaways__text{font-size:18px;line-height:30px}}.single-post-content__content h3.acf-key-takeaways__heading{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h3.acf-key-takeaways__heading{font-size:18px;line-height:30px}}.single-post-content__content h4.acf-key-takeaways__title{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h4.acf-key-takeaways__title{font-size:18px;line-height:30px}}.single-post-content__content p.acf-key-takeaways__text{line-height:1.875rem}@media(max-width: 768px){.single-post-content__content p.acf-key-takeaways__text{font-size:1rem !important}}<\/style><div class=\"acf-key-takeaways\">\n    <h3 class=\"acf-key-takeaways__heading\">\n        <span class=\"acf-key-takeaways__icon\">\n            <svg width=\"10\" height=\"12\" viewbox=\"0 0 10 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M8.41177 0C8.8341 0 9.17647 0.34237 9.17647 0.764706V11.0882C9.17647 11.3821 9.00815 11.6501                8.74334 11.7775C8.47839 11.9049 8.16337 11.8693 7.93382 11.6857L4.58824 9.00919L1.24265 11.6857C1.01311                11.8693 0.698079 11.9049 0.433134 11.7775C0.168324 11.6501 0 11.3821 0 11.0882V0.764706C0 0.561893                0.0806248 0.367445 0.224035 0.224035C0.367445 0.0806248 0.561893 0 0.764706 0H8.41177ZM1.52941                9.49609L4.11029 7.43199C4.38958 7.20856 4.78689 7.20856 5.06618 7.43199L7.64706                9.49609V1.52941H1.52941V9.49609Z\" fill=\"black\"\/>\n            <\/svg>\n        <\/span>\n        Principales conclusiones:    <\/h3>\n    <ul class=\"acf-key-takeaways__list\">\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">\u00bfQu\u00e9 es el an\u00e1lisis de hashtags de X (Twitter)?<\/h4>\n                <p class=\"acf-key-takeaways__text\">El an\u00e1lisis de hashtags de Twitter consiste en hacer un seguimiento del rendimiento de los hashtags en X: con qu\u00e9 frecuencia se utilizan, qu\u00e9 alcance tienen y c\u00f3mo interact\u00faa la gente con ellos.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Por qu\u00e9 no puedes confiar en las herramientas nativas de Twitter<\/h4>\n                <p class=\"acf-key-takeaways__text\">X te permite buscar hashtags, pero no muestra datos clave como el alcance, las tendencias a lo largo del tiempo o comparaciones de rendimiento. Para obtener informaci\u00f3n real, necesitas una herramienta espec\u00edfica.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Las m\u00e9tricas clave de X hashtag que debes seguir<\/h4>\n                <p class=\"acf-key-takeaways__text\">Conc\u00e9ntrese en el volumen mention, el alcance, la participaci\u00f3n y los picos de tendencia. Juntos, muestran tanto la popularidad como el impacto real.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">C\u00f3mo analizar hashtags X (Twitter) paso a paso<\/h4>\n                <p class=\"acf-key-takeaways__text\">Elige un hashtag \u2192 haz un seguimiento de mentions \u2192 mide el alcance \u2192 comprueba la participaci\u00f3n \u2192 identifica a los principales influenciadores \u2192 sigue las tendencias \u2192 compara el rendimiento.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Qu\u00e9 le ayuda a hacer el an\u00e1lisis de hashtags<\/h4>\n                <p class=\"acf-key-takeaways__text\">Te ayuda a detectar X tendencias con antelaci\u00f3n, medir los resultados de las campa\u00f1as y mejorar tu estrategia de contenidos X (Twitter) bas\u00e1ndote en datos reales.<\/p>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to\"><strong>\u00bfC\u00f3mo analizar hashtags en Twitter? 9 pasos<\/strong><\/h2>\n\n\n\n<p>Analizar los hashtags en Twitter significa estar atento a su rendimiento para comprender su alcance, participaci\u00f3n e impacto general.<\/p>\n\n\n\n<p>Para ello, deber\u00e1 utilizar una herramienta de seguimiento de hashtags de Twitter para encontrar los m\u00e1s importantes. <a href=\"https:\/\/brand24.com\/blog\/es\/metricas-de-twitter\/\">M\u00e9tricas de Twitter<\/a>.<\/p>\n\n\n\n<p><strong>Aqu\u00ed tienes una gu\u00eda paso a paso para analizar los hashtags en Twitter:<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"identify-hashtags\">01 Encontrar los hashtags m\u00e1s relevantes<\/h3>\n\n\n\n<p>Averigua qu\u00e9 hashtags tienen m\u00e1s sentido para tu marca, campa\u00f1a o tema. C\u00e9ntrate en etiquetas populares y de tendencia que coincidan con lo que quieres conseguir.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1e8a1554d7&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f1e8a1554d7\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1049\" height=\"800\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-hashtags-cloud-1.png\" alt=\"\" class=\"wp-image-183354\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-hashtags-cloud-1.png 1049w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-hashtags-cloud-1-16x12.png 16w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-hashtags-cloud-1-300x229.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-hashtags-cloud-1-208x159.png 208w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-hashtags-cloud-1-90x69.png 90w\" sizes=\"auto, (max-width: 1049px) 100vw, 1049px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Los hashtags m\u00e1s populares de la marca de belleza viral Gisou<\/figcaption><\/figure>\n\n\n\n<p>Y no te olvides de vigilar tambi\u00e9n el hashtag de tu marca. Es una forma sencilla de hacer un seguimiento de la notoriedad de la marca y ver c\u00f3mo se relaciona la gente con tu marca o campa\u00f1a.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"volume-of-mentions\">02 Compruebe el volumen de su mention<\/h3>\n\n\n\n<p>El volumen Mention te indica cu\u00e1ntas veces se ha utilizado tu hashtag durante un periodo de tiempo concreto.<\/p>\n\n\n\n<p>Es importante vigilar esto para saber con qu\u00e9 frecuencia la gente utiliza realmente tus hashtags.<\/p>\n\n\n\n<p>Cuando detecta picos en los mention, puede identificar r\u00e1pidamente las temporadas altas (es decir, cuando la demanda de su producto es mayor).<\/p>\n\n\n\n<p><strong>Ejemplo<\/strong>: <\/p>\n\n\n\n<p>En los \u00faltimos 30 d\u00edas, el hashtag #ikea se utiliz\u00f3 m\u00e1s de 27.500 veces, siendo Instagram el que impuls\u00f3 la mayor\u00eda de esos mention.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1e8a155e5f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f1e8a155e5f\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1300\" height=\"529\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-mention-volume.png\" alt=\"\" class=\"wp-image-183355\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-mention-volume.png 1300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-mention-volume-1140x464.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-mention-volume-1536x625.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-mention-volume-2048x833.png 2048w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-mention-volume-18x7.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-mention-volume-300x122.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-mention-volume-248x101.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-mention-volume-90x37.png 90w\" sizes=\"auto, (max-width: 1300px) 100vw, 1300px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Mention volumen para el hashtag #ikea en la herramienta Brand24<\/figcaption><\/figure>\n\n\n\n<p>Adem\u00e1s, hacer un seguimiento de la frecuencia de mentioned puede ofrecerte informaci\u00f3n \u00fatil sobre el alcance de tus redes sociales y la participaci\u00f3n general.<\/p>\n\n\n\n<p>El alcance muestra cu\u00e1ntas personas pueden haber visto tus tweets.<\/p>\n\n\n\n<p>Y observar el n\u00famero y el tipo de interacciones te ayuda a averiguar si tus tweets est\u00e1n teniendo realmente eco entre tu audiencia, as\u00ed que no pierdas de vista esos hashtags mention.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"social-media-reach\">03 Seguimiento del alcance de las redes sociales<\/h3>\n\n\n\n<p>El alcance en las redes sociales es el n\u00famero estimado de personas que pueden haber visto tu tuit.<\/p>\n\n\n\n<p>Te ayuda a entender c\u00f3mo se est\u00e1 difundiendo tu hashtag y a qui\u00e9n est\u00e1 llegando.<\/p>\n\n\n\n<p>Se trata de un dato muy \u00fatil, ya que muestra la distancia que recorren tus hashtags en las plataformas sociales.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1e8a1567af&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f1e8a1567af\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1300\" height=\"488\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-reach-1.png\" alt=\"\" class=\"wp-image-183356\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-reach-1.png 1300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-reach-1-1140x428.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-reach-1-18x7.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-reach-1-300x113.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-reach-1-248x93.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-reach-1-90x34.png 90w\" sizes=\"auto, (max-width: 1300px) 100vw, 1300px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Alcance X (Twitter) del hashtag #ikea detectado por la herramienta Brand24<\/figcaption><\/figure>\n\n\n\n<p>De este modo es m\u00e1s f\u00e1cil ver <strong>c\u00f3mo van tus campa\u00f1as de hashtags en X (Twitter) y cu\u00e1nta gente ve realmente tus publicaciones.<\/strong> Si realiza un seguimiento a lo largo del tiempo, podr\u00e1 saber qu\u00e9 funciona y qu\u00e9 no, y si est\u00e1 llegando al p\u00fablico adecuado.<\/p>\n\n\n\n<p>Los datos de alcance tambi\u00e9n pueden ofrecerle informaci\u00f3n \u00fatil para<strong> afinar la selecci\u00f3n de objetivos <\/strong>y la estrategia general de medios sociales.<\/p>\n\n\n\n<p>Si comparas la difusi\u00f3n de los distintos hashtags, podr\u00e1s <strong>detectar cu\u00e1les conectan mejor con su p\u00fablico<\/strong> y ofrecer la mayor visibilidad.<\/p>\n\n\n\n<p>Con esa informaci\u00f3n, puedes <strong>planificar futuras campa\u00f1as, crear contenidos y dirigirse al p\u00fablico objetivo<\/strong> de forma m\u00e1s eficaz, aumentando la participaci\u00f3n y el alcance.<\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 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!important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Rastrea y analiza los hashtags de X (Twitter) en tiempo real.<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=25\" class=\"acf-simple-cta__btn\" target=\"\">Iniciar prueba<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"sentiment-analysis\">04 Analizar el sentimiento del hashtag<\/h3>\n\n\n\n<p>Mediante el seguimiento del sentimiento vinculado a hashtags espec\u00edficos, puede obtener una imagen m\u00e1s clara de lo que X usuarios sienten acerca de su marca, campa\u00f1a o temas clave.<\/p>\n\n\n\n<p>Al clasificar los tweets en<strong> positivo, negativo o neutro,<\/strong> es m\u00e1s f\u00e1cil ver c\u00f3mo percibe realmente la gente su marca o campa\u00f1a.<\/p>\n\n\n\n<p>He aqu\u00ed un ejemplo de tuit positivo:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1e8a1573f1&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f1e8a1573f1\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"219\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-x-1.png\" alt=\"\" class=\"wp-image-183357\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-x-1.png 800w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-x-1-18x5.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-x-1-300x82.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-x-1-248x68.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-x-1-90x25.png 90w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">X positivo mention de #Decathlon detectado por la herramienta Brand24<\/figcaption><\/figure>\n\n\n\n<p>Estar atento al sentimiento en torno a tu hashtag te ayuda a comprender el rendimiento de tu campa\u00f1a.<\/p>\n\n\n<style>.acf-numeric-list__list{list-style:none;padding:0;margin:0}.acf-numeric-list__item{display:grid;grid-template-columns:1.875rem 1fr;grid-template-rows:1fr;align-items:center;gap:1.5625rem;margin-bottom:.9375rem}.acf-numeric-list__item:last-child{margin-bottom:0}.acf-numeric-list__number{background-color:#00ef88;color:#000;border-radius:50%;width:1.875rem;height:1.875rem;display:flex;align-items:center;justify-content:center;font-weight:600}<\/style><div class=\"acf-numeric-list\">\n    <ul class=\"acf-numeric-list__list\">\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">1<\/span>\n                <span class=\"acf-numeric-list__text\">Si ves muchos mention negativos, puede ser se\u00f1al de que la gente no est\u00e1 respondiendo bien a tu marca. <\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">2<\/span>\n                <span class=\"acf-numeric-list__text\">Por otro lado, los mention positivos suelen significar que tu contenido est\u00e1 conectando con la audiencia a la que intentas llegar.<\/span>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<p><strong>Ejemplo<\/strong><\/p>\n\n\n\n<p>Apenas hay aspectos negativos <a href=\"https:\/\/brand24.com\/blog\/es\/menciones-en-twitter\/\">Menciones en Twitter<\/a> utilizando el hashtag #gisou, lo que sugiere que los usuarios de cosm\u00e9ticos Gisou est\u00e1n contentos con sus resultados.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1e8a158614&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f1e8a158614\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1300\" height=\"478\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-sentiment.png\" alt=\"\" class=\"wp-image-183358\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-sentiment.png 1300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-sentiment-1140x419.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-sentiment-18x7.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-sentiment-300x110.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-sentiment-248x91.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-sentiment-90x33.png 90w\" sizes=\"auto, (max-width: 1300px) 100vw, 1300px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">An\u00e1lisis del sentimiento en Twitter del hashtag #ShotoniPhone<\/figcaption><\/figure>\n\n\n\n<p>Si vigila c\u00f3mo se habla de su marca a trav\u00e9s de los hashtags, podr\u00e1 detectar problemas a tiempo, responder a los comentarios m\u00e1s r\u00e1pidamente y reducir el riesgo de da\u00f1os a la reputaci\u00f3n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"engagement\"><strong>05 Compromiso de pista<\/strong> m\u00e9tricas<\/h3>\n\n\n\n<p>La participaci\u00f3n es una de las m\u00e9tricas clave que hay que seguir en el an\u00e1lisis de las redes sociales.<\/p>\n\n\n\n<p>Para saber si tu hashtag est\u00e1 calando entre los usuarios de X (Twitter), observa los me gusta, retweets, respuestas, contenido generado por el usuario, mentions y clics que genera.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1e8a158f23&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f1e8a158f23\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"508\" height=\"800\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-engagement-1.png\" alt=\"\" class=\"wp-image-183359\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-engagement-1.png 508w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-engagement-1-8x12.png 8w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-engagement-1-300x472.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-engagement-1-101x159.png 101w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-engagement-1-57x90.png 57w\" sizes=\"auto, (max-width: 508px) 100vw, 508px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Resumen de las m\u00e9tricas de compromiso en la herramienta Brand24<\/figcaption><\/figure>\n\n\n\n<p>Al encontrar los hashtags que consiguen m\u00e1s participaci\u00f3n, puedes entender mejor qu\u00e9 le gusta a tu p\u00fablico y qu\u00e9 prefiere.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"influencers\">06 Encontrar personas influyentes utilizando el hashtag<\/h3>\n\n\n\n<p>Las personas influyentes tienen un gran impacto en <strong>qu\u00e9 piensa la gente y c\u00f3mo se relaciona con las marcas.<\/strong><\/p>\n\n\n\n<p>Una forma inteligente de encontrar grandes socios es hacer un seguimiento de qui\u00e9n est\u00e1 marcando la mayor diferencia a la hora de impulsar un hashtag.<\/p>\n\n\n\n<p>Conectar con esos usuarios puede llevar a <strong>colaboraciones s\u00f3lidas y m\u00e1s visibilidad<\/strong> para su marca.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1e8a159908&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f1e8a159908\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"615\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-influencers-1-1140x615.png\" alt=\"\" class=\"wp-image-183360\" style=\"object-fit:cover\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-influencers-1-1140x615.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-influencers-1-1536x829.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-influencers-1-2048x1105.png 2048w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-influencers-1-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-influencers-1-300x162.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-influencers-1-248x134.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-influencers-1-90x49.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-influencers-1-scaled.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">An\u00e1lisis de las personas influyentes que utilizan el hashtag #garmin en la herramienta Brand24<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"trending-hashtags\">07 Siga los hashtags que marcan tendencia<\/h3>\n\n\n\n<p>Si quieres estar al d\u00eda de lo que habla la gente en Twitter, <strong>observa los hashtags de tendencia y relacionados.<\/strong> Son una forma r\u00e1pida de ver qu\u00e9 temas est\u00e1n despegando y d\u00f3nde puedes meterte en la conversaci\u00f3n.<\/p>\n\n\n\n<p>Aseg\u00farese de <strong>rastrea hashtags relacionados con tu marca<\/strong>, para que no se pierda lo que ocurre en su sector.<\/p>\n\n\n\n<p>Cuando incluyes hashtags populares en tu plan de contenidos, puedes <strong>llegar a m\u00e1s gente, aumentar la visibilidad de la marca, <\/strong>y haga llegar su mensaje a un p\u00fablico m\u00e1s amplio.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1e8a15a2cc&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f1e8a15a2cc\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"540\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-hashtag-analysis-1.png\" alt=\"\" class=\"wp-image-183361\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-hashtag-analysis-1.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-hashtag-analysis-1-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-hashtag-analysis-1-300x162.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-hashtag-analysis-1-248x134.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-hashtag-analysis-1-90x49.png 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Hashtags relacionados con #garmin que son tendencia en X (Twitter)<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"popularity\">08 Compruebe la popularidad del hashtag<\/h3>\n\n\n\n<p>Algunas herramientas de seguimiento, como Brand24, pueden medir el alcance de un hashtag. <a href=\"https:\/\/brand24.com\/blog\/es\/puntuacion-de-la-presencia-en-linea\/\">Puntuaci\u00f3n de presencia<\/a>. Esta puntuaci\u00f3n muestra la popularidad de un hashtag en Internet durante un periodo de tiempo determinado.<\/p>\n\n\n\n<p>Es una forma pr\u00e1ctica de medir la notoriedad del hashtag. Por ejemplo, el hashtag #garmin es actualmente muy popular en X.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1e8a15ac86&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f1e8a15ac86\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"323\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-presence-score-1.png\" alt=\"\" class=\"wp-image-183362\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-presence-score-1.png 800w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-presence-score-1-18x7.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-presence-score-1-300x121.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-presence-score-1-248x100.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-presence-score-1-90x36.png 90w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Puntuaci\u00f3n de presencia del hashtag #garmin en la herramienta Brand24<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Utiliza Brand24 para analizar tus hashtags X (Twitter).<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=25\" class=\"acf-simple-cta__btn\" target=\"\">Iniciar prueba<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"performance\">09 Comparar el rendimiento de los hashtags<\/h3>\n\n\n\n<p>Utilice <a href=\"https:\/\/brand24.com\/blog\/es\/supervisar-el-rendimiento-de-los-hashtags\/\" target=\"_blank\" rel=\"noopener\" title=\"\">herramientas de seguimiento de hashtags<\/a> para ver el rendimiento de los distintos hashtags y detectar tendencias, patrones y lo que funciona mejor, o c\u00f3mo cambia el rendimiento de los hashtags a lo largo del tiempo.<\/p>\n\n\n\n<p><strong>Comprueba las m\u00e9tricas de participaci\u00f3n de cada hashtag: <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>gustos, <\/li>\n\n\n\n<li>sentimiento, <\/li>\n\n\n\n<li>retweets, <\/li>\n\n\n\n<li>respuestas, <\/li>\n\n\n\n<li>mentions, <\/li>\n\n\n\n<li>o clics.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1e8a15b792&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f1e8a15b792\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"542\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-comparison-1.png\" alt=\"\" class=\"wp-image-183363\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-comparison-1.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-comparison-1-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-comparison-1-300x163.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-comparison-1-248x134.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-comparison-1-90x49.png 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Comparaci\u00f3n de las m\u00e9tricas de rendimiento en dos periodos de tiempo para el hashtag #garmin<\/figcaption><\/figure>\n\n\n\n<p>Entonces<strong> buscar patrones coherentes en los \u00edndices de compromiso<\/strong> para averiguar qu\u00e9 hashtags suscitan m\u00e1s interacci\u00f3n. <\/p>\n\n\n\n<p>Compara la participaci\u00f3n media entre hashtags o periodos para ver a cu\u00e1les (o cu\u00e1ndo) responde m\u00e1s tu audiencia.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to\"><strong>\u00bfC\u00f3mo seguir los hashtags en Twitter?<\/strong><\/h2>\n\n\n\n<p>Exploremos c\u00f3mo rastrear hashtags en Twitter y si es posible de forma gratuita.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"using\"><strong>01 Utilizar la aplicaci\u00f3n X (Twitter)<\/strong><\/h4>\n\n\n\n<p>A diferencia de Instagram, X (Twitter) <strong>no permite rastrear y seguir hashtags directamente en la aplicaci\u00f3n<\/strong>. La mejor opci\u00f3n es utilizar la barra de b\u00fasqueda para encontrar las primeras o las \u00faltimas publicaciones que incluyan ese hashtag.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1e8a15c12e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f1e8a15c12e\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"656\" height=\"800\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-x-search-1.png\" alt=\"\" class=\"wp-image-183364\" style=\"object-fit:cover\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-x-search-1.png 656w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-x-search-1-10x12.png 10w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-x-search-1-300x366.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-x-search-1-130x159.png 130w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-x-search-1-74x90.png 74w\" sizes=\"auto, (max-width: 656px) 100vw, 656px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"tracking\"><strong>02 <strong>Utilizaci\u00f3n de la <\/strong>herramienta de seguimiento de hashtags<\/strong><\/h4>\n\n\n\n<p>Con una herramienta como \u00e9sta, puedes rastrear toneladas de hashtags en Twitter y otras plataformas de medios sociales. <\/p>\n\n\n\n<p>Una vez que configures un proyecto, lo ver\u00e1s:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>cu\u00e1ntas veces eres mentioned, <\/li>\n\n\n\n<li>si esos mention son positivos, neutros o negativos, <\/li>\n\n\n\n<li>y muchos otros <a href=\"https:\/\/brand24.com\/blog\/es\/metricas-de-las-redes-sociales\/\">m\u00e9tricas de las redes sociales<\/a>.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1e8a15cac0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f1e8a15cac0\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"999\" height=\"540\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-tools-1.png\" alt=\"\" class=\"wp-image-183365\" style=\"object-fit:cover\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-tools-1.png 999w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-tools-1-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-tools-1-300x162.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-tools-1-248x134.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/twitter-hashtag-analytics-tools-1-90x49.png 90w\" sizes=\"auto, (max-width: 999px) 100vw, 999px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Seguimiento de hashtags en Twitter mediante la herramienta de seguimiento de hashtags<\/figcaption><\/figure>\n\n\n\n<p><strong>Entonces, \u00bfc\u00f3mo seguir los hashtags en Twitter?\u00a0<\/strong><\/p>\n\n\n\n<p>Necesitas un gran&nbsp;<a href=\"https:\/\/brand24.com\/es\/twitter-monitoring\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Herramienta de seguimiento de Twitter<\/a>&nbsp;para eso.<\/p>\n\n\n\n<p>Para obtener m\u00e1s informaci\u00f3n sobre tu campa\u00f1a de hashtags, tienes que invertir en una buena herramienta de escucha social.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">\n\ud83d\udcda M\u00e1s informaci\u00f3n: <a href=\"https:\/\/brand24.com\/blog\/es\/herramientas-de-escucha-social\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Las 15 mejores herramientas de escucha social para 2026 <\/a><\/p>\n\n\n\n<p>Las mayores ventajas de utilizar una herramienta de este tipo: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A <strong>sistema de notificaci\u00f3n <\/strong>que le env\u00eda informes mention diarios o semanales.<\/li>\n\n\n\n<li><span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">Tambi\u00e9n puede\u00a0<strong>configurar Alertas Tormenta t<\/strong>o recibir notificaciones cuando el volumen de mention o el alcance en las redes sociales aumente o disminuya repentinamente.<\/span><\/li>\n<\/ul>\n\n\n\n<p>En realidad, as\u00ed es como&nbsp;<strong>Jan, Director de Marketing de lalafo<\/strong>&nbsp;<a href=\"https:\/\/brand24.com\/es\/estudio-monografico\/lalafo\/\" target=\"_blank\" rel=\"noopener\" title=\"\">utiliza la herramienta Brand24<\/a>. Sobre todo, vigila las noticias que llegan a su buz\u00f3n de correo electr\u00f3nico.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>\u201c<em>Hasta ahora no hay muchas menciones, as\u00ed que no abro el panel todos los d\u00edas, s\u00f3lo cuando recibo un correo electr\u00f3nico sobre una nueva menci\u00f3n.<\/em>\"dice.\u00a0<\/strong><\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Rastrea hashtags en X (Twitter) y descubre su rendimiento.<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=25\" class=\"acf-simple-cta__btn\" target=\"\">Iniciar prueba<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faq\">PREGUNTAS FRECUENTES<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"faq1\">\u00bfQu\u00e9 es el an\u00e1lisis de hashtags de X (Twitter)?<\/h3>\n\n\n\n<p>La anal\u00edtica de hashtags de Twitter es el proceso de seguimiento y an\u00e1lisis del rendimiento de los hashtags en X (Twitter). <\/p>\n\n\n\n<p>Incluye m\u00e9tricas como el uso, el alcance, la participaci\u00f3n y las tendencias para comprender qu\u00e9 impulsa la visibilidad y las conversaciones.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"faq2\">\u00bfC\u00f3mo iniciar el an\u00e1lisis de hashtags de X (Twitter)?<\/h3>\n\n\n\n<p>Empieza por elegir un hashtag que quieras seguir: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>su marca, <\/li>\n\n\n\n<li>un hashtag de campa\u00f1a, <\/li>\n\n\n\n<li>o un tema del sector. <\/li>\n<\/ul>\n\n\n\n<p>A continuaci\u00f3n, haz un seguimiento para ver con qu\u00e9 frecuencia se utiliza, hasta d\u00f3nde llega y qui\u00e9n lo utiliza. Para obtener informaci\u00f3n m\u00e1s detallada, utiliza un <a href=\"https:\/\/brand24.com\/blog\/es\/que-es-la-escucha-social\/\" target=\"_blank\" rel=\"noopener\" title=\"\">escucha social<\/a><strong> herramienta <\/strong>que recoge y analiza autom\u00e1ticamente los mention.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"faq3\">\u00bfC\u00f3mo se analizan los hashtags en X (Twitter)?<\/h3>\n\n\n\n<p><strong>El propio Twitter (X) ofrece datos muy limitados sobre hashtags:<\/strong> puedes buscar un hashtag y examinar las publicaciones, pero no ver\u00e1s m\u00e9tricas como el alcance o las tendencias. <\/p>\n\n\n\n<p>Para acceder a las estad\u00edsticas reales, necesita <strong>una herramienta <\/strong>que realiza un seguimiento de los mention, la participaci\u00f3n y el rendimiento de los hashtags a lo largo del tiempo.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">\n\ud83d\udcda M\u00e1s informaci\u00f3n: <a href=\"https:\/\/brand24.com\/blog\/es\/como-ver-cuantas-veces-se-ha-utilizado-un-hashtag-en-twitter\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">C\u00f3mo ver cu\u00e1ntas veces se ha utilizado un hashtag en X (Twitter) <\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"faq4\">\u00bfC\u00f3mo puedo seguir una tendencia en X (Twitter)?<\/h3>\n\n\n\n<p>Puede seguir las tendencias en X <strong>utilizando la secci\u00f3n \u201cTrending\u201d de X o buscando hashtags espec\u00edficos.<\/strong> <\/p>\n\n\n\n<p>Para obtener informaci\u00f3n m\u00e1s fiable, utiliza una herramienta de seguimiento que rastree los picos de hashtags y muestre c\u00f3mo evolucionan las tendencias a lo largo del tiempo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"faq5\">\u00bfAumentan los hashtags el alcance en X (Twitter)?<\/h3>\n\n\n\n<p><strong>S\u00ed, los hashtags hacen que tu contenido pueda ser descubierto por personas ajenas a tu base de seguidores. <\/strong><\/p>\n\n\n\n<p>Si se utilizan bien, pueden aumentar significativamente la visibilidad y la participaci\u00f3n. La clave es elegir hashtags relevantes y hacer un seguimiento de cu\u00e1les funcionan realmente.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00bfQuieres saber si tus hashtags funcionan realmente? Haz un seguimiento del alcance, la participaci\u00f3n y las tendencias con los an\u00e1lisis de hashtags de X (Twitter).<\/p>","protected":false},"author":74,"featured_media":154383,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4149],"tags":[3411,3405,3408,3402],"class_list":["post-118014","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-platform-guides","tag-analyse-twitter-hashtag","tag-track-and-analyse-hashtags-on-twitter","tag-track-twitter-hashtag","tag-twitter-hashtags"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Katarzyna","cf_author_last_name":"Dere\u0144","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/posts\/118014","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/users\/74"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/comments?post=118014"}],"version-history":[{"count":108,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/posts\/118014\/revisions"}],"predecessor-version":[{"id":183369,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/posts\/118014\/revisions\/183369"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/media\/154383"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/media?parent=118014"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/categories?post=118014"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/tags?post=118014"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}