{"id":121716,"date":"2019-12-21T14:41:00","date_gmt":"2019-12-21T13:41:00","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=121716"},"modified":"2025-02-25T21:11:51","modified_gmt":"2025-02-25T20:11:51","slug":"top-5-herramientas-para-influencers-en-twitter","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/es\/top-5-twitter-influencers-tools\/","title":{"rendered":"Las 5 mejores herramientas para influir en X (Twitter)"},"content":{"rendered":"\n

Twitter influencer marketing has been the go-to strategy for social media marketers for many years now. The cooperation between brands and social media influencers is beneficial for both parties involved. Influencer marketing campaign can boost your brand awareness, help you reach new Twitter users, and, ultimately, boost the bottom line. <\/p>\n\n\n\n

Companies are able to spread their message to potential customers and increase the possibilities of acquiring new sales leads. Influencer marketing campaigns can establish their credibility and earn money. <\/p>\n\n\n\n

Think of a Twitter influencer campaigns as a carefully chosen megaphone, that helps you broadcast your message further than you could’ve done on your own. <\/p>\n\n\n\n

The key to a successful Twitter influencer marketing<\/a> campaign is to choose the right person to work with. Someone who shares the same values as your brand<\/g> and has comparable tone of voice. Your ideal industry influencers will share the target audience with you. <\/p>\n\n\n\n

Unfortunately, there are plenty of social media frauds on the Internet \u2013 people so desperate to become Twitter influencers they are taking shortcuts and buying followers, likes, or even comments. <\/p>\n\n\n\n

There’s a way to find relevant influencers that will boost positive sentiment and drive purchase intent. <\/p>\n\n\n\n

I’m taking about Twitter influencer tools!<\/p>\n\n\n\n

The tools will help you not only find the right person to promote your product but will also offer a robust analytics section and a platform to engage with your audience.<\/p>\n\n\n\n

So, here it is! Top 5 Twitter influencers tools!<\/p>\n\n\n\n

  • 1. Brand24<\/a><\/strong><\/li>\n
  • 2. Socialblade<\/a><\/strong><\/li>\n
  • 3. Klear<\/a><\/strong><\/li>\n
  • 4. Twitonomy<\/a><\/strong><\/li>\n
  • 5. Influence.co<\/a><\/strong><\/li>\n\n\n\n

    5 Twitter influencer tools <\/h2>\n\n\n\n

    We know now how important it is to find the right Twitter influencer for your next marketing campaign. Engaging influencers will help you reach target market, expand the reach of your social networks. You can work with micro influencers<\/a> or get celebrity endorsements \u2014 either way, your brand will benefit. <\/p>\n\n\n\n

    I’ve tested several tools and have chosen the lucky five Twitter influencer tools that will help you bring your influencers campaign to a brand new level.<\/p>\n\n\n\n

    The Twitter influencers tools I described can be divided into two groups. Some will help you find the best fit for your marketing campaigns \u2013 right influencers who have the same target audience and tone of voice as your brand. Identifying influencers is key to success in influencer marketing. <\/p>\n\n\n\n

    Others will have a great analytics section and will help you with measuring the effects of your Twitter influencer campaign. <\/p>\n\n\n\n

    And some of them are all-round Twitter influencers tools and combine both features!<\/p>\n\n\n\n

    01 Brand24<\/h3>\n\n\n\n

    I’d be doing you a disservice not recommending our tool for Twitter influencer marketing. <\/p>\n\n\n\n

    Brand24 is a social listening tool. One of its features is Twitter monitoring<\/a> so once you enter the keywords you want to monitor on Twitter, the tool will gather all the online mentions containing them. <\/p>\n\n\n\n

    To find the best influencers on Twitter for your campaign simply type in the keywords related to your industry. <\/p>\n\n\n\n

    For example, if I were selling lipsticks online I would monitor keywords like “lipstick”; “beauty” or “makeup”. Any time someone’s tweet contains any of the keywords the tool will collect the mention in a dashboard and analyse the nature of the mention, for example, its sentiment, or the social media reach of an author. <\/p>\n\n\n\n

    Brand24 will prepare a list of the most influential authors based on your keywords. <\/p>\n\n\n\n

    The list is accompanied by two metrics:<\/p>\n\n\n\n