{"id":151977,"date":"2023-02-01T12:52:00","date_gmt":"2023-02-01T11:52:00","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=151977"},"modified":"2026-04-09T16:02:09","modified_gmt":"2026-04-09T14:02:09","slug":"estrategia-de-nike-en-las-redes-sociales","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/es\/nike-social-media-strategy\/","title":{"rendered":"Nike Social Media Strategy: How Effective is it? Report [2025]"},"content":{"rendered":"<p><strong>\u00bfSab\u00edas que Nike tiene m\u00e1s de 300 perfiles en las redes sociales? Los encontrar\u00e1s por todas partes en Facebook, Instagram, Twitter, YouTube, Pinterest, TikTok y LinkedIn. El \u00e9xito de la estrategia de Nike en las redes sociales es innegable. \u00bfCu\u00e1l es el secreto de esta una de las marcas m\u00e1s seguidas online? Un amplio alcance y un sentimiento positivo en torno a la marca.<\/strong><\/p>\n\n\n\n<p>Para m\u00ed, Nike es mucho m\u00e1s que ropa deportiva. Es una marca que influye en nuestra vida cotidiana anim\u00e1ndonos a ser f\u00edsicamente activos y a llevar un estilo de vida saludable.<\/p>\n\n\n\n<p>Me gusta que, en lugar de promocionar avasalladoramente los productos, me motiven a la actividad. En mi opini\u00f3n, gestionan las redes sociales de forma interesante, pero \u00bfes eficaz?<\/p>\n\n\n\n<p>\u00a1Averig\u00fc\u00e9moslo!<\/p>\n\n\n\n<p>Hoy examinaremos m\u00e1s de cerca los datos de las redes sociales de Nike.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>La estrategia de Nike en las redes sociales<\/strong> se centra en la presencia de la marca en m\u00faltiples plataformas. Son activos en varias plataformas y aprovechan al m\u00e1ximo cada canal de las redes sociales.<br><br>Lo que destaca es c\u00f3mo la marca fomenta una comunidad vibrante entre sus seguidores. Tienen muchas comunidades creadas en torno a los hashtags de su marca y cuentas dedicadas a distintos pa\u00edses.<br><br>Nike utiliza im\u00e1genes de alta calidad, comparte historias inspiradoras, colabora con grandes deportistas y utiliza mucho contenido UGC.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Analice el rendimiento de sus redes sociales<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=189\" style=\"border-radius:6px;background-color:#778ced\">Iniciar prueba<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"key\"><strong>Elementos clave de la estrategia de Nike en las redes sociales<\/strong><\/h2>\n\n\n\n<p>La estrategia de Nike en las redes sociales se basa en varios elementos fundamentales que garantizan su eficacia y alcance.<\/p>\n\n\n\n<p>He decidido repasar brevemente cada una de ellas antes de hablar de las cifras reales. Esto le ayudar\u00e1 a entender el contexto.<\/p>\n\n\n\n<p>Estos son los 5 elementos clave de la estrategia de Nike en las redes sociales:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li id=\"content\"><strong>Contenidos atractivos<\/strong><strong><br><\/strong>Nike crea contenidos que hablan directamente a su p\u00fablico objetivo. Ya sea un Reel motivador, una mirada entre bastidores al viaje de Sabrina Ionescu o un adelanto de nuevos productos, el contenido siempre est\u00e1 dise\u00f1ado para resonar e inspirar.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e259dcba13f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e259dcba13f\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-engaging-content.png\" alt=\"Estrategia de marketing de Nike: Contenidos atractivos\" class=\"wp-image-173214\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-engaging-content.png 624w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-engaging-content-15x12.png 15w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-engaging-content-300x240.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-engaging-content-198x159.png 198w\" sizes=\"auto, (max-width: 624px) 100vw, 624px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Estrategia de marketing de Nike: Contenidos atractivos.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li id=\"visuals\"><strong>Im\u00e1genes de alta calidad<\/strong><strong><br><\/strong>Los perfiles de Nike son vibrantes y frescos. Siguen las tendencias y se centran en contenidos de v\u00eddeo cortos. Al mismo tiempo, todas sus publicaciones son como rompecabezas que se suman para crear una pieza m\u00e1s grande: la historia de su marca.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e259dcba43a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e259dcba43a\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"571\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-high-quality-visuals.png\" alt=\"Estrategia de marketing de Nike: Im\u00e1genes de alta calidad.\" class=\"wp-image-173215\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-high-quality-visuals.png 571w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-high-quality-visuals-14x12.png 14w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-high-quality-visuals-300x263.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-high-quality-visuals-182x159.png 182w\" sizes=\"auto, (max-width: 571px) 100vw, 571px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Estrategia de marketing de Nike: Im\u00e1genes de alta calidad.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li id=\"influencer\"><strong>Colaboraciones con influencers<\/strong><strong><br><\/strong>Al asociarse con deportistas de \u00e9lite y personas influyentes, Nike amplifica su alcance y credibilidad. Estas colaboraciones promocionan productos y se alinean con la imagen de la marca. \u00bfUn ejemplo? La reciente gran colaboraci\u00f3n con la marca de Kim Kardashian, SKIMS.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e259dcba6e7&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e259dcba6e7\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"320\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-influencer-collaborations.png\" alt=\"Estrategia de marketing de Nike: Colaboraciones con influencers.\" class=\"wp-image-173216\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-influencer-collaborations.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-influencer-collaborations-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-influencer-collaborations-300x96.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-influencer-collaborations-248x79.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Estrategia de marketing de Nike: Colaboraciones con influencers.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li id=\"community\"><strong>Edificio comunitario<\/strong><strong><br><\/strong>Nike fomenta el sentido de comunidad a trav\u00e9s de diversos eventos y contenidos personalizados. Tienen diferentes cuentas dedicadas, por ejemplo, a las mujeres y al running. Lo mismo ocurre con los hashtags: los utilizan para interactuar con su p\u00fablico y crear peque\u00f1as comunidades. Nike se asegura de que sus seguidores se sientan conectados y valorados.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e259dcba97c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e259dcba97c\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"571\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-community-building.png\" alt=\"Estrategia de marketing de Nike: Creaci\u00f3n de comunidades.\" class=\"wp-image-173217\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-community-building.png 571w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-community-building-14x12.png 14w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-community-building-300x263.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-community-building-182x159.png 182w\" sizes=\"auto, (max-width: 571px) 100vw, 571px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Estrategia de marketing de Nike: Creaci\u00f3n de comunidades.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li id=\"values\"><strong>Mostrar los valores fundamentales<\/strong><strong><br><\/strong>La innovaci\u00f3n, la inclusi\u00f3n y la sostenibilidad est\u00e1n en el coraz\u00f3n de la marca Nike. Estos valores se destacan constantemente en todas las plataformas de medios sociales. Esto demuestra el compromiso de la marca con un impacto positivo.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e259dcbac0d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e259dcbac0d\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"693\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-showcasing-core-values.png\" alt=\"Estrategia de marketing de Nike: Mostrar los valores fundamentales.\" class=\"wp-image-173218\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-showcasing-core-values.png 693w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-showcasing-core-values-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-showcasing-core-values-300x216.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-showcasing-core-values-220x159.png 220w\" sizes=\"auto, (max-width: 693px) 100vw, 693px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Estrategia de marketing de Nike: Mostrar los valores fundamentales.<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Obtenga informaci\u00f3n sobre sus redes sociales<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=189\" style=\"border-radius:6px;background-color:#778ced\">Iniciar prueba<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusions\"><strong>Principales conclusiones de la estrategia de marketing en redes sociales de Nike<\/strong><\/h2>\n\n\n\n<p>Investigu\u00e9 a fondo la estrategia de marketing de Nike. La estrategia de Nike en las redes sociales es polifac\u00e9tica y aprovecha varias plataformas para interactuar con su p\u00fablico de forma eficaz.<\/p>\n\n\n\n<p>Mis observaciones me permitieron sacar algunas conclusiones:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La marca dirige <strong>M\u00faltiples perfiles en todas las redes sociales<\/strong>. Por ejemplo, encontrar\u00e1s p\u00e1ginas de Facebook independientes para Nike Football, Nike Basketball, Nike Run Club, Nike Skateboarding, Nike Swim, Nike Women, Nike Yoga y muchas m\u00e1s.<\/li>\n\n\n\n<li>En lugar de limitarse a vender sus productos, Nike posiciona la marca como una <strong>motivaci\u00f3n para un estilo de vida saludable<\/strong>r.<\/li>\n\n\n\n<li><strong>Esl\u00f3ganes sencillos e impactantes y narraci\u00f3n emocional<\/strong> son elementos de comunicaci\u00f3n. La marca empodera a su p\u00fablico objetivo y presenta noticias del mundo del deporte.<\/li>\n\n\n\n<li>En <strong>defienden lo que creen<\/strong>. Muchas de sus campa\u00f1as en las redes sociales pretenden acabar con el racismo, la discriminaci\u00f3n o el odio.<\/li>\n\n\n\n<li>Nike <strong>no publica demasiado<\/strong>. Su contenido es sabio y llamativo.<\/li>\n\n\n\n<li>Nike sistem\u00e1ticamente <strong>produce contenidos de v\u00eddeo<\/strong> y gestiona 3 canales de YouTube: Nike, Nike Football, nikeskateboarding.<\/li>\n\n\n\n<li>Los grandes nombres significan grandes beneficios. Durante a\u00f1os, Nike ha <strong>patrocinado y cooperado con los mayores atletas<\/strong>Entre ellos, Lebron James, Tiger Woods, Serena Williams, Cristiano Ronaldo y muchos m\u00e1s. Su colaboraci\u00f3n con Travis Scott tiene n\u00fameros enormes - el \u00faltimo post de Travis en Instagram visti\u00e9ndolo Nike obtuvo 1.8M de likes.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Comprenda mejor a su p\u00fablico<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=189\" style=\"border-radius:6px;background-color:#778ced\">Iniciar prueba<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"importance\"><strong>\u00bfCu\u00e1l es la importancia del marketing en las redes sociales para Nike?<\/strong><\/h2>\n\n\n\n<p>El marketing en las redes sociales es una piedra angular de la estrategia global de marketing de Nike.&nbsp;<\/p>\n\n\n\n<p>La marca comprende el inmenso poder de las redes sociales para llegar a su p\u00fablico y promocionar sus productos.&nbsp;<\/p>\n\n\n\n<p>A trav\u00e9s de las redes sociales, Nike conecta con sus clientes a escala mundial.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"analysis\"><strong>An\u00e1lisis del p\u00fablico objetivo y del compromiso de los clientes<\/strong><\/h2>\n\n\n\n<p>Nike tiene muchos canales en las redes sociales que re\u00fanen a millones de seguidores. Estas son las cifras de seguidores:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Instagram - 302M<\/li>\n\n\n\n<li>Facebook - 39M<\/li>\n\n\n\n<li>Twitter - 10,2M<\/li>\n\n\n\n<li>LinkedIn - 6M<\/li>\n\n\n\n<li>TikTok - 7.2M<\/li>\n\n\n\n<li>YouTube - 2.09M<\/li>\n\n\n\n<li>Pinterest - 1.1M<\/li>\n<\/ul>\n\n\n\n<p>Esas cifras son impresionantes. Pero todos los profesionales del marketing en redes sociales saben que, hoy en d\u00eda, el n\u00famero de seguidores ya no importa tanto como antes.&nbsp;<\/p>\n\n\n\n<p>Para conseguir un alcance m\u00e1s amplio, tenemos que captar seguidores y\/o publicar anuncios de pago, y Nike hace ambas cosas.<\/p>\n\n\n\n<p>Entonces, \u00bfqu\u00e9 canal social proporciona a Nike el mayor compromiso?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li id=\"instagram\">Instagram - el n\u00famero medio de reacciones para el perfil es de 101,4k me gusta y 830,21 comentarios, lo que supone una tasa media de participaci\u00f3n de 0,03%.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e259dcbb2f3&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e259dcbb2f3\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"790\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-instagram-engagement.png\" alt=\"El compromiso y la audiencia del perfil de Instagram de Nike.\" class=\"wp-image-173219\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-instagram-engagement.png 790w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-instagram-engagement-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-instagram-engagement-300x190.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-instagram-engagement-248x157.png 248w\" sizes=\"auto, (max-width: 790px) 100vw, 790px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">El compromiso y la audiencia del perfil de Instagram de Nike.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li id=\"twitter\">Twitter - Los v\u00eddeos de Nike se retuitean con gusto. El n\u00famero medio de retweets es de 1,4k, lo que supone una tasa media de participaci\u00f3n de 0,08%.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e259dcbb583&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e259dcbb583\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"359\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-twitter-engagement.png\" alt=\"Las m\u00e9tricas de participaci\u00f3n del perfil de Nike en Twitter.\" class=\"wp-image-173220\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-twitter-engagement.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-twitter-engagement-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-twitter-engagement-300x108.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-twitter-engagement-248x89.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Las m\u00e9tricas de participaci\u00f3n del perfil de Nike en Twitter.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li id=\"tiktok\">TikTok - el n\u00famero medio de reacciones para el perfil es de 50,6k me gusta, 2,9k compartidos y 978 comentarios, lo que supone una tasa media de compromiso de 0,72%.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e259dcbb7f1&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e259dcbb7f1\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"954\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-tiktok-engagement.png\" alt=\"Las m\u00e9tricas de compromiso del perfil de Nike en TikTok.\" class=\"wp-image-173221\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-tiktok-engagement.png 954w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-tiktok-engagement-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-tiktok-engagement-300x157.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-tiktok-engagement-248x130.png 248w\" sizes=\"auto, (max-width: 954px) 100vw, 954px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Las m\u00e9tricas de compromiso del perfil de Nike en TikTok.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li id=\"youtube\">YouTube: este perfil tiene la tasa media de participaci\u00f3n m\u00e1s alta. El n\u00famero medio de reacciones para el perfil es de 2,7k me gusta y 299k visualizaciones, lo que representa una tasa media de participaci\u00f3n de 0,91%.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e259dcbba6a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e259dcbba6a\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"942\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-youtube-engagement.png\" alt=\"Las m\u00e9tricas de participaci\u00f3n del perfil de Nike en YouTube.\" class=\"wp-image-173222\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-youtube-engagement.png 942w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-youtube-engagement-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-youtube-engagement-300x159.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-youtube-engagement-248x132.png 248w\" sizes=\"auto, (max-width: 942px) 100vw, 942px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Las m\u00e9tricas de participaci\u00f3n del perfil de Nike en YouTube.<\/figcaption><\/figure>\n\n\n\n<p>Fuente: <a href=\"https:\/\/www.upfluence.com\/software\/upfluence-plugin-influence-analytics\" target=\"_blank\" rel=\"noopener\" title=\"\">Upfluence<\/a>.<\/p>\n\n\n\n<p>Es el an\u00e1lisis de las cuentas sociales que pertenecen a Nike.<\/p>\n\n\n\n<p>Aunque la marca reuni\u00f3 a una gran audiencia en sus redes sociales, es dif\u00edcil mantener un alto \u00edndice de participaci\u00f3n sin invertir en publicidad de pago.<\/p>\n\n\n\n<p>La alternativa es reforzar la fidelidad a la marca. Nike tiene muchos evangelistas que publican sobre sus productos en sus canales sociales privados.<\/p>\n\n\n\n<p>\u00bfCu\u00e1ntos?<\/p>\n\n\n\n<p>Echemos un vistazo a los datos facilitados por el <a href=\"https:\/\/brand24.com\/blog\/es\/que-es-el-seguimiento-y-analisis-de-los-medios-de-comunicacion\/\">seguimiento de los medios de comunicaci\u00f3n<\/a> herramienta Brand24 y analizar el n\u00famero de menciones. Hice algunas <a href=\"https:\/\/brand24.com\/blog\/es\/que-es-la-escucha-social\/\">escucha social<\/a>y aqu\u00ed est\u00e1 el resultado:<\/p>\n\n\n\n<p>Durante los \u00faltimos 30 d\u00edas, Nike recibi\u00f3 m\u00e1s de <strong>340k (!)<\/strong> de menciones en l\u00ednea.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Encuentre sus menciones en las redes sociales<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=189\" style=\"border-radius:6px;background-color:#778ced\">Iniciar prueba<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p>La mayor\u00eda de ellos proceden de 2 fuentes: Instagram y Twitter.<\/p>\n\n\n\n<p>Seguro que predijiste que Instagram le da a Nike mucha publicidad. Pero, \u00bfesperabas que Twitter ocupara el segundo lugar?&nbsp;<\/p>\n\n\n\n<p>Para m\u00ed fue un poco sorprendente. Pero s\u00ed, Twitter gener\u00f3 m\u00e1s de 33k mentions. Como vemos, Facebook no es el lugar donde a la gente le gusta mention marcas, incluso tan popular como Nike.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e259dcbbece&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e259dcbbece\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"745\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-number-of-mentions.png\" alt=\"El n\u00famero de mention en l\u00ednea de Nike, un an\u00e1lisis de Brand24, una herramienta basada en IA.\" class=\"wp-image-173223\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-number-of-mentions.png 745w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-number-of-mentions-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-number-of-mentions-300x201.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-number-of-mentions-237x159.png 237w\" sizes=\"auto, (max-width: 745px) 100vw, 745px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">El n\u00famero de mention en l\u00ednea de Nike.<\/figcaption><\/figure>\n\n\n\n<p>Las estad\u00edsticas muestran que 303.000 de los mention proceden de las redes sociales y s\u00f3lo 41.000 de fuentes no sociales. Adem\u00e1s, esos mention generaron un alcance total de m\u00e1s de 1.700 millones.<\/p>\n\n\n\n<p>Curiosamente, durante los \u00faltimos 30 d\u00edas, \u00a1el engagement de la marca ha estado que arde! Nike consigui\u00f3 820.000 comentarios en las redes sociales y 54 millones de interacciones.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Sepa lo que se dice de usted en Internet.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=189\" style=\"border-radius:6px;background-color:#778ced\">Iniciar prueba<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p>Vemos claramente que las redes sociales son la clave de la estrategia de notoriedad de marca de Nike.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e259dcbc2b2&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e259dcbc2b2\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"364\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-online-mentions-statistics.png\" alt=\"Estad\u00edsticas de los mention en l\u00ednea de Nike, proporcionadas por Brand24, una herramienta impulsada por IA.\" class=\"wp-image-173224\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-online-mentions-statistics.png 364w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-online-mentions-statistics-9x12.png 9w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-online-mentions-statistics-300x412.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-online-mentions-statistics-116x159.png 116w\" sizes=\"auto, (max-width: 364px) 100vw, 364px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Estad\u00edsticas de los mention en l\u00ednea de Nike.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"reach\"><strong>An\u00e1lisis del alcance de las redes sociales<\/strong><\/h2>\n\n\n\n<p>El alcance es uno de los factores m\u00e1s importantes <a href=\"https:\/\/brand24.com\/blog\/es\/metricas-de-las-redes-sociales\/\">m\u00e9tricas de las redes sociales<\/a> que podemos rastrear. Se trata de un n\u00famero estimado de usuarios que podr\u00edan tener contacto con publicaciones en redes sociales.<\/p>\n\n\n\n<p>Un amplio alcance significa un mayor conocimiento vital de la marca. Es crucial para marcas deportivas como Nike porque la competencia en este sector es alta.&nbsp;<\/p>\n\n\n\n<p>Las estrategias de marketing de Nike est\u00e1n dise\u00f1adas para maximizar el alcance de las redes sociales y el conocimiento de la marca.<\/p>\n\n\n\n<p>Las menciones en l\u00ednea desempe\u00f1an un papel esencial en el aumento de la notoriedad de la marca. Permiten llegar a nuevos usuarios. Cuantas m\u00e1s menciones positivas sobre tu marca, mejor.<\/p>\n\n\n\n<p>Este es el alcance online de la marca deportiva Nike:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e259dcbc57f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e259dcbc57f\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"292\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-online-reach.png\" alt=\"El alcance en l\u00ednea de Nike por Brand24, una herramienta impulsada por IA.\" class=\"wp-image-173225\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-online-reach.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-online-reach-18x5.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-online-reach-300x88.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-online-reach-248x72.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">El alcance online de Nike.<\/figcaption><\/figure>\n\n\n\n<p>\u00bfVes ese pico el 19 de febrero de 2025?<\/p>\n\n\n\n<p>Gracias a AI Events by Brand24, s\u00e9 cu\u00e1l es la causa: la nueva colaboraci\u00f3n con la marca de Kim Kardashian, SKIMS:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e259dcbc7fa&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e259dcbc7fa\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"248\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-ai-events-by-brand24.png\" alt=\"AI Events de Brand24, una herramienta impulsada por IA.\" class=\"wp-image-173226\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-ai-events-by-brand24.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-ai-events-by-brand24-18x4.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-ai-events-by-brand24-300x74.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-ai-events-by-brand24-248x62.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Eventos AI por Brand24.<\/figcaption><\/figure>\n\n\n\n<p>Nike consigui\u00f3 15k de mention online ese d\u00eda. Generaron 57M<a href=\"https:\/\/brand24.com\/blog\/es\/como-medir-el-alcance-de-las-redes-sociales\/\"> alcance en las redes sociales<\/a> y 20 millones de alcance no social.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Comprueba el alcance de tus redes sociales<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=189\" style=\"border-radius:6px;background-color:#778ced\">Iniciar prueba<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p>\u00bfQu\u00e9 es el alcance no social? Es un n\u00famero estimado de contactos con contenidos m\u00e1s all\u00e1 de las plataformas sociales.<\/p>\n\n\n\n<p>El alcance no social se basa en el n\u00famero de dominios mentioning una pieza de contenido, el n\u00famero medio de visitas mensuales en un dominio determinado, y el Ratio de Visibilidad, que describe c\u00f3mo de grande fue la exposici\u00f3n de una pieza de contenido.<\/p>\n\n\n\n<p>Ahora, vamos a comprobar el resumen de datos de los \u00faltimos 30 d\u00edas:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e259dcbcbfd&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e259dcbcbfd\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"364\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-online-mentions-statistics-1.png\" alt=\"Resumen de los datos de Nike de los \u00faltimos 30 d\u00edas.\" class=\"wp-image-173227\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-online-mentions-statistics-1.png 364w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-online-mentions-statistics-1-9x12.png 9w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-online-mentions-statistics-1-300x412.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-online-mentions-statistics-1-116x159.png 116w\" sizes=\"auto, (max-width: 364px) 100vw, 364px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Resumen de los datos de Nike de los \u00faltimos 30 d\u00edas.<\/figcaption><\/figure>\n\n\n\n<p>En los \u00faltimos 30 d\u00edas, el alcance total de Nike en las redes sociales fue de 1.200 millones (\u00a1!).<\/p>\n\n\n\n<p>Es un resultado impresionante.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">\u00bfQuiere recibir su an\u00e1lisis?<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=189\" style=\"border-radius:6px;background-color:#778ced\">Iniciar prueba<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p>Estos son los sitios m\u00e1s activos que mencionan a Nike:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e259dcbd01a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e259dcbd01a\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"708\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-active-sites-mentioning-nike.png\" alt=\"Los sitios m\u00e1s activos que mentioned marca Nike o productos encontrados por Brand24, una herramienta impulsada por IA.\" class=\"wp-image-173228\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-active-sites-mentioning-nike.png 708w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-active-sites-mentioning-nike-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-active-sites-mentioning-nike-300x212.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-active-sites-mentioning-nike-225x159.png 225w\" sizes=\"auto, (max-width: 708px) 100vw, 708px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Los sitios m\u00e1s activos que mentioned Nike marca o productos.<\/figcaption><\/figure>\n\n\n\n<p>En general, la presencia en l\u00ednea (popularidad) de la marca Nike es enorme y admirable. La p\u00e1gina <a href=\"https:\/\/brand24.com\/blog\/es\/puntuacion-de-la-presencia-en-linea\/\">Puntuaci\u00f3n de presencia<\/a> La m\u00e9trica proporcionada por Brand24 nos dice que Nike se encuentra entre las marcas m\u00e1s reconocibles a nivel mundial.<\/p>\n\n\n\n<p>Esta m\u00e9trica funciona en una escala de 0 a 100, donde 100 es la puntuaci\u00f3n alcanzada por las principales marcas mundiales. El \u00e9xito de Nike a la hora de crear una s\u00f3lida notoriedad de marca online es indiscutible.<\/p>\n\n\n\n<p>Su puntuaci\u00f3n de Presencia es 88, superior a la de 93% de las marcas.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e259dcbd2b2&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e259dcbd2b2\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"367\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-presence-score.png\" alt=\"La puntuaci\u00f3n de presencia en l\u00ednea de Nike por Brand24, una herramienta basada en IA.\" class=\"wp-image-173229\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-presence-score.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-presence-score-18x7.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-presence-score-300x110.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-presence-score-248x91.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">La puntuaci\u00f3n de la presencia en l\u00ednea de Nike.<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Compruebe su puntuaci\u00f3n de presencia<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=189\" style=\"border-radius:6px;background-color:#778ced\">Iniciar prueba<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"where\"><strong>\u00bfD\u00f3nde est\u00e1 la oportunidad de llegar m\u00e1s lejos?<\/strong><\/h2>\n\n\n\n<p>Siempre merece la pena explorar las novedades que ofrecen las plataformas sociales. Los Reels de Nike en Instagram anotan millones de visitas.<\/p>\n\n\n\n<p>El \u00e9xito de Nike en lograr un amplio alcance es testimonio de sus eficaces estrategias en los medios sociales.<\/p>\n\n\n\n<p>La herramienta Brand24 sugiere que muchos de los mention m\u00e1s populares proceden de TikTok, no de la cuenta principal de Nike, sino de fans que mention sus productos.<\/p>\n\n\n\n<p>\u00bfUn ejemplo? Este sencillo v\u00eddeo sobre un conjunto de gimnasia obtuvo 4,2 millones de visitas y m\u00e1s de 470 000 comentarios:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e259dcbd69d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e259dcbd69d\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-ugc-opportunity-for-reach.png\" alt=\"\u00bfD\u00f3nde est\u00e1 la oportunidad de llegar m\u00e1s lejos?\" class=\"wp-image-173230\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-ugc-opportunity-for-reach.png 550w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-ugc-opportunity-for-reach-13x12.png 13w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-ugc-opportunity-for-reach-300x273.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-ugc-opportunity-for-reach-175x159.png 175w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">\u00bfD\u00f3nde est\u00e1 la oportunidad de llegar m\u00e1s lejos?<\/figcaption><\/figure>\n\n\n\n<p>Por otro lado, parece que la p\u00e1gina de Facebook de Nike se est\u00e1 muriendo. Sus posts obtienen un n\u00famero \u00ednfimo de reacciones.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Encuentre nuevas oportunidades en las redes sociales<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=189\" style=\"border-radius:6px;background-color:#778ced\">Iniciar prueba<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p>Por ejemplo, un post sobre el lanzamiento de su nueva zapatilla s\u00f3lo obtuvo 5,2 mil reacciones, 429 comentarios y unos 400 compartidos. Es un alcance terrible para una cuenta de Facebook de 39 millones de usuarios.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e259dcbda84&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e259dcbda84\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"460\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-facebook-account.png\" alt=\"\u00bfLa cuenta de Facebook de Nike ha muerto?\" class=\"wp-image-173231\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-facebook-account.png 460w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-facebook-account-11x12.png 11w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-facebook-account-300x326.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-facebook-account-146x159.png 146w\" sizes=\"auto, (max-width: 460px) 100vw, 460px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">\u00bfLa cuenta de Facebook de Nike ha muerto?<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"sentiment\"><strong>An\u00e1lisis del sentimiento hacia la marca Nike<\/strong><\/h2>\n\n\n\n<p>Ya sabemos que se habla mucho de Nike.<\/p>\n\n\n\n<p>Pero, \u00bfde qu\u00e9 hablan? \u00bfLos mention son positivos o m\u00e1s bien negativos?<\/p>\n\n\n\n<p>Para conocer las respuestas, necesitamos llevar a cabo <a href=\"https:\/\/brand24.com\/blog\/es\/analisis-de-opiniones\/\"><strong>an\u00e1lisis de opiniones<\/strong><\/a>.&nbsp;<\/p>\n\n\n\n<p>Es el proceso de analizar los mention para determinar el tono emocional que llevan, si son <strong>positivo, negativo o neutro<\/strong>.<\/p>\n\n\n\n<p>Seg\u00fan los datos de Brand24, la mayor\u00eda de los mention son positivos. En los \u00faltimos 30 d\u00edas, Nike ha recibido 79.000 mention positivos y 11.000 negativos.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e259dcbdd65&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e259dcbdd65\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"342\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-sentiment.png\" alt=\"El an\u00e1lisis del sentimiento de Nike por Brand24, una herramienta impulsada por IA.\" class=\"wp-image-173232\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-sentiment.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-sentiment-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-sentiment-300x103.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-sentiment-248x85.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">El an\u00e1lisis del sentimiento de Nike.<\/figcaption><\/figure>\n\n\n\n<p>Los mention negativos proced\u00edan principalmente de una fuente: los usuarios de Twitter escribieron m\u00e1s de 7.000 de ellos, lo que supone 22%.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e259dcbdfc1&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e259dcbdfc1\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"790\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-sentiment-by-platform.png\" alt=\"Sentimiento de Nike por plataforma.\" class=\"wp-image-173233\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-sentiment-by-platform.png 790w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-sentiment-by-platform-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-sentiment-by-platform-300x190.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-sentiment-by-platform-248x157.png 248w\" sizes=\"auto, (max-width: 790px) 100vw, 790px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Sentimiento de Nike por plataforma.<\/figcaption><\/figure>\n\n\n\n<p>\u00bfPensamiento final?<\/p>\n\n\n\n<p>Nike es una marca muy bien percibida.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Conozca el sentimiento de sus redes sociales<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=189\" style=\"border-radius:6px;background-color:#778ced\">Iniciar prueba<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p><strong>Mi consejo profesional: <\/strong>Los mention negativos son una fuente de consejos sobre c\u00f3mo puede mejorar sus productos. Por ejemplo, este mention informa de que, al cabo de un tiempo, las zapatillas Nike Dunk empiezan a amarillear. Creo que es un feedback importante para una marca deportiva.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e259dcbe394&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e259dcbe394\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"201\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-nike-negative-mention.png\" alt=\"Un mention negativo de Nike encontrado por Brand24.\" class=\"wp-image-173234\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-nike-negative-mention.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-nike-negative-mention-18x4.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-nike-negative-mention-300x60.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-nike-negative-mention-248x50.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Un mention negativo de Nike.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"comparison\"><strong>Nike frente a Adidas<\/strong><\/h2>\n\n\n\n<p>\u00bfEl ic\u00f3nico logotipo de Nike o las tres rayas de Adidas? \u00bfQu\u00e9 marca genera m\u00e1s expectaci\u00f3n en Internet?<\/p>\n\n\n\n<p>Nike y Adidas son las marcas m\u00e1s reconocidas en el mercado de la ropa deportiva.<\/p>\n\n\n\n<p>Estas dos marcas deportivas producen contenidos bastante similares para su estrategia social.<\/p>\n\n\n\n<p>Pero cuando se trata de alcance online, Nike gana esta competici\u00f3n. Los fans de Nike publican casi 3 veces m\u00e1s mention que los de Adidas.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e259dcbe643&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e259dcbe643\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"847\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-nike-vs-adidas.png\" alt=\"Comparaci\u00f3n de mentions: Nike vs. Adidas.\" class=\"wp-image-173235\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-nike-vs-adidas.png 847w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-nike-vs-adidas-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-nike-vs-adidas-300x177.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-nike-vs-adidas-248x146.png 248w\" sizes=\"auto, (max-width: 847px) 100vw, 847px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Comparaci\u00f3n de mentions: Nike vs. Adidas.<\/figcaption><\/figure>\n\n\n\n<p>El n\u00famero de mention en las redes sociales tambi\u00e9n es casi 3 veces mayor en el caso de Nike.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Comparaci\u00f3n con la competencia<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=189\" style=\"border-radius:6px;background-color:#778ced\">Iniciar prueba<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p>En cuanto al an\u00e1lisis de sentimientos, las diferencias son m\u00ednimas. Ambas marcas hacen un gran trabajo, reuniendo m\u00e1s de 22% de mention positivos.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e259dcbe9f4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e259dcbe9f4\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"747\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-nike-vs-adidas-sentiment.png\" alt=\"An\u00e1lisis del sentimiento: Nike vs. Adidas.\" class=\"wp-image-173236\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-nike-vs-adidas-sentiment.png 747w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-nike-vs-adidas-sentiment-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-nike-vs-adidas-sentiment-300x201.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-nike-vs-adidas-sentiment-238x159.png 238w\" sizes=\"auto, (max-width: 747px) 100vw, 747px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">An\u00e1lisis del sentimiento: Nike vs. Adidas.<\/figcaption><\/figure>\n\n\n\n<p>Adem\u00e1s, lo que es importante, Adidas tiene una puntuaci\u00f3n de presencia m\u00e1s baja que Nike. Esto significa que deber\u00edan trabajar m\u00e1s en dar a conocer su marca y sus productos.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e259dcbec43&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e259dcbec43\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"426\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-presence-score-adidas.png\" alt=\"La puntuaci\u00f3n de presencia de Adidas.\" class=\"wp-image-173237\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-presence-score-adidas.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-presence-score-adidas-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-presence-score-adidas-300x128.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/nike-social-media-strategy-presence-score-adidas-248x106.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">La puntuaci\u00f3n de presencia de Adidas.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"collaborations\"><strong>Colaboraciones de Nike con influencers<\/strong><\/h2>\n\n\n\n<p>Las colaboraciones de Nike en las redes sociales y con influencers son fundamentales para su \u00e9xito de marketing.<\/p>\n\n\n\n<p>Han realizado muchas campa\u00f1as en las redes sociales que conectan con su p\u00fablico.&nbsp;<\/p>\n\n\n\n<p>\u00bfRecuerdas la campa\u00f1a \"Dream Crazy\" con Colin Kaepernick? Consigui\u00f3 que la gente HABLARA y demostr\u00f3 que Nike se preocupa por la justicia social.<\/p>\n\n\n\n<p>Nike trabaja con grandes estrellas del deporte como LeBron James, Cristiano Ronaldo y Serena Williams.&nbsp;<\/p>\n\n\n\n<p>Estas colaboraciones no se limitan a vender productos, sino que reflejan los valores de Nike e inspiran a fans de todo el mundo. El n\u00famero de personas que se relacionan con Nike en las redes sociales y su fidelidad a la marca demuestran su eficacia.<\/p>\n\n\n\n<p>En general, el planteamiento de Nike en las redes sociales combina buenos contenidos, informaci\u00f3n sobre los datos y un enfoque basado en los resultados. <strong>asociaciones inteligentes<\/strong> para seguir siendo una marca l\u00edder mundial.<\/p>\n\n\n\n<p>Al mantenerse fiel a sus valores, Nike establece fuertes v\u00ednculos con personas de todo el mundo.<\/p>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Encuentra a los mejores influencers para ti<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=189\" style=\"border-radius:6px;background-color:#778ced\">Iniciar prueba<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"learn\"><strong>5 cosas que podemos aprender de Nike<\/strong><\/h2>\n\n\n\n<p>Las redes sociales pueden aportar valor, pero hay que saber utilizarlas. \u00daltimamente podemos ver que el alcance de las cuentas privadas puede ser mayor que el de las cuentas empresariales. Ya ocurre en LinkedIn, Facebook y TikTok.<\/p>\n\n\n\n<p>Nike es un ejemplo excelente de una marca que consigue tanta expectaci\u00f3n en Internet a pesar de sus algoritmos restrictivos.<\/p>\n\n\n\n<p>Creo que Nike puede aportar valiosas lecciones a otras marcas que quieran mejorar su presencia en Internet. He creado una breve lista de puntos clave. <\/p>\n\n\n\n<p><strong>He aqu\u00ed 5 puntos clave<\/strong>:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>La estrategia de marketing de Nike se basa en la gesti\u00f3n de m\u00faltiples cuentas sociales. As\u00ed, la marca puede dirigirse al p\u00fablico por intereses como el f\u00fatbol, el baloncesto, el yoga, etc. \u00bfQuiz\u00e1 p\u00e1ginas separadas tambi\u00e9n funcionen para tu nicho? La estrategia de Nike en las redes sociales refleja de forma coherente los valores fundamentales de la marca: innovaci\u00f3n, inclusi\u00f3n y sostenibilidad.<\/li>\n\n\n\n<li>Los fans de Nike son m\u00e1s activos en Instagram y Twitter. Esas dos plataformas sociales son la principal fuente de mention. \u00bfSabes d\u00f3nde son m\u00e1s activos los fans de tus productos? Con\u00f3celo y piensa c\u00f3mo puedes captar su atenci\u00f3n.<\/li>\n\n\n\n<li>Los contenidos de v\u00eddeo son muy consumidos por los usuarios (sobre todo en formato corto). \u00bfPuede implementarlo en su<a href=\"https:\/\/brand24.com\/blog\/es\/tendencias-del-marketing-digital\/\"> marketing<\/a> \u00bfestrategia? Si no la utiliza, empiece cuanto antes.<\/li>\n\n\n\n<li>Los Reels de Nike en Instagram y TikToks anotan millones de visualizaciones. Es un formato de contenido promovido por Instagram. Ahora mismo, es la mejor opci\u00f3n para que las marcas lleguen a un p\u00fablico amplio. Entonces, \u00bfte beneficias de ello?<\/li>\n\n\n\n<li>Para conseguir un amplio alcance y construir una marca reconocible, Nike colabora con megaestrellas del deporte como Lebron James, Cristiano Ronaldo y Serena Williams. Es una enorme fuente de alcance. \u00bfTiene usted su nicho de superestrellas que promocionan su marca a largo plazo?<\/li>\n<\/ol>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Controle el rendimiento de sus redes sociales<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button google-hidden-link\" data-href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=189\" style=\"border-radius:6px;background-color:#778ced\">Iniciar prueba<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><strong>Conclusi\u00f3n<\/strong><\/h2>\n\n\n\n<p>S\u00ed, la estrategia de Nike en las redes sociales es eficaz. Con una puntuaci\u00f3n de presencia superior al 93% de las marcas, Nike es una de las marcas deportivas m\u00e1s reconocidas del mundo.<\/p>\n\n\n\n<p><strong>Principales conclusiones:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Cada vez es m\u00e1s dif\u00edcil destacar en las redes sociales sin anuncios de pago<\/strong>. Aunque la cuenta principal de Nike en Facebook re\u00fane millones de seguidores, la tasa de compromiso es muy baja. Adem\u00e1s, hoy en d\u00eda, conseguir un amplio alcance org\u00e1nico es todo un reto para las marcas.<\/li>\n\n\n\n<li><strong>Crear conciencia de marca y reunir evangelistas es una gran manera de ganar con los algoritmos.<\/strong>. Por eso, en comparaci\u00f3n con Adidas, Nike gana m\u00e1s popularidad en Internet.<\/li>\n\n\n\n<li>Por \u00faltimo, pero no por ello menos importante, Nike influye en el mundo del deporte. <strong>En lugar de limitarse a vender los productos, promueve un estilo de vida saludable<\/strong> y nos anima a realizar actividades cotidianas, diciendo #JustDoIt. A los fans les encanta.<\/li>\n<\/ul>\n\n\n\n<p>En caso de que desee averiguar cu\u00e1l es el sentimiento y el alcance en l\u00ednea de la marca,<a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=189\" title=\"\"> <strong>Haga clic aqu\u00ed y pruebe gratis la herramienta Brand24.<\/strong><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>\u00bfSab\u00edas que Nike tiene m\u00e1s de 300 perfiles en las redes sociales? Los encontrar\u00e1s por todas partes. \u00bfCu\u00e1l es el secreto de que sea una de las marcas m\u00e1s seguidas en Internet?<\/p>","protected":false},"author":74,"featured_media":152023,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[112],"tags":[],"class_list":["post-151977","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-listening"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Katarzyna","cf_author_last_name":"Dere\u0144","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/posts\/151977","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/users\/74"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/comments?post=151977"}],"version-history":[{"count":49,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/posts\/151977\/revisions"}],"predecessor-version":[{"id":181917,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/posts\/151977\/revisions\/181917"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/media\/152023"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/media?parent=151977"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/categories?post=151977"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/tags?post=151977"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}