{"id":154685,"date":"2023-01-19T11:04:00","date_gmt":"2023-01-19T10:04:00","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=154685"},"modified":"2026-05-27T16:56:01","modified_gmt":"2026-05-27T14:56:01","slug":"herramientas-de-notoriedad-de-marca","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/es\/brand-awareness-tools\/","title":{"rendered":"Las 9 mejores herramientas de notoriedad de marca para 2026"},"content":{"rendered":"<p>Dar a conocer una marca no es un juego de un solo canal. Necesita SEO, <a href=\"https:\/\/brand24.com\/blog\/es\/que-es-la-escucha-social\/\" target=\"_blank\" rel=\"noopener\" title=\"social listening\">social listening<\/a>, contenidos, relaciones p\u00fablicas, correo electr\u00f3nico y mucho m\u00e1s, todo ello trabajando conjuntamente. <\/p>\n\n\n\n<p>Llevo a\u00f1os utilizando y probando herramientas en este \u00e1mbito, y la combinaci\u00f3n me sigue sorprendiendo por lo mucho que se solapan (y por lo poco frecuente que la gente utilice bien m\u00e1s de dos de ellas).<\/p>\n\n\n\n<p>Estas son las 9 mejores herramientas de conocimiento de marca que merecen su atenci\u00f3n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-are-the-best-brand-awareness-tools\">\u00bfCu\u00e1les son las mejores herramientas de notoriedad de marca?<\/h2>\n\n\n<style>.acf-tools-table{border:1px solid #d4e5dc;border-radius:16px;overflow:hidden;overflow-x:auto}.acf-tools-table__table{width:100%;min-width:582px;border-collapse:collapse}.acf-tools-table__row:last-child td{border-bottom:none}.acf-tools-table__row:nth-child(even){background-color:#e8f4ee}.acf-tools-table__cell{padding:14px 20px;font-size:.875rem;line-height:1.125rem;border-bottom:1px solid #d4e5dc;border-right:1px solid #d4e5dc}.acf-tools-table__cell p{font-size:.875rem !important;line-height:1.125rem;margin-bottom:0}.acf-tools-table__cell:last-child{border-right:none}.acf-tools-table__cell--header{font-size:1rem;line-height:1.875rem;font-weight:700}@media(max-width: 768px){.acf-tools-table__cell--header{font-size:.875rem !important;line-height:1.125rem !important}}.acf-tools-table__cell--center{padding-left:70px}.acf-tools-table__cell strong{font-weight:700}.acf-tools-table__number{display:inline-flex;align-items:center;justify-content:center;width:32px;height:32px;border-radius:16px;background-color:#cbe7d9;font-size:.875rem;line-height:1em;font-weight:700}.acf-tools-table__logo{max-width:91px;margin-bottom:8px}.acf-tools-table__link{font-weight:400 !important;text-decoration:underline !important}.acf-tools-table__link:hover{text-decoration:none !important}.acf-tools-table__wrapper{display:flex;align-items:center;gap:17px}<\/style><div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header  acf-tools-table__cell--center\">\n                        Herramienta                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Categor\u00eda                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Lo mejor para                    <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">1<\/div>\n                                                                                        <p>Brand24<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Social listening<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Seguimiento de la marca mentions &amp; Presence Score<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">2<\/div>\n                                                                                        <p>Woorise<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Generaci\u00f3n de clientes potenciales<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Campa\u00f1as interactivas y regalos<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">3<\/div>\n                                                                                        <p>Sprout Social<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Gesti\u00f3n de redes sociales<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Publicaci\u00f3n, programaci\u00f3n y compromiso<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">4<\/div>\n                                                                                        <p>Semrush<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>SEO<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>B\u00fasqueda de palabras clave y an\u00e1lisis de la competencia<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">5<\/div>\n                                                                                        <p>Surfista<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Marketing de contenidos<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Redacci\u00f3n y optimizaci\u00f3n de contenidos SEO<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">6<\/div>\n                                                                                        <p>Prowly<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>PR<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Relaciones con los medios y comunicados de prensa<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">7<\/div>\n                                                                                        <p>Mailchimp<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Marketing por correo electr\u00f3nico<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Campa\u00f1as de correo electr\u00f3nico y boletines<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">8<\/div>\n                                                                                        <p>SurveyMonkey<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Encuestas<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Investigaci\u00f3n sobre la percepci\u00f3n de la marca<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">9<\/div>\n                                                                                        <p>Upfluence<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Marketing de influencers<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Encontrar y gestionar embajadores de marca<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>Metodolog\u00eda:<\/strong> Empezamos con una larga lista de m\u00e1s de 40 herramientas en 9 categor\u00edas de conocimiento de marca: escucha social, gesti\u00f3n de redes sociales, SEO, optimizaci\u00f3n de contenidos, relaciones p\u00fablicas, marketing por correo electr\u00f3nico, encuestas, generaci\u00f3n de leads y marketing de influencers. La lista se redujo a las 9 herramientas que cubren la mayor parte de los casos de uso m\u00e1s comunes, sin solapamientos innecesarios entre categor\u00edas. Cada herramienta se evalu\u00f3 en funci\u00f3n de su funcionalidad, facilidad de uso, transparencia de precios, desarrollo activo y opiniones de usuarios verificadas en G2 y Capterra.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id01-brand24-social-listening-tool\">01 Brand24 - herramienta de escucha social<\/h3>\n\n\n<style>.b24-reviews{background-color:#e8f4ee;padding:30px 25px;border-radius:20px;max-width:640px;margin-bottom:30px;margin-top:30px}.b24-reviews:first-child{margin-top:0}@media(min-width: 768px){.b24-reviews{padding:29px 40px}}.b24-reviews__list{display:flex;gap:30px 0px;flex-wrap:wrap}@media(min-width: 768px){.b24-reviews__list{flex-wrap:nowrap;justify-content:space-between}}.b24-reviews__item{display:flex;flex-direction:column;align-items:flex-start;position:relative;position:relative;padding-left:20px;padding-right:20px;border-left:1px solid #d4e5dc;width:50%;flex-grow:1}@media(min-width: 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                                                           <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 2.46429C0.88125 2.09127 1.305 1.90476 1.8 1.90476H2.7V0H4.5V1.90476H11.7V0H13.5V1.90476H14.4C14.895 1.90476 15.3188 2.09127 15.6713 2.46429C16.0238 2.8373 16.2 3.28571 16.2 3.80952V9.21429C15.915 9.07143 15.6225 8.95238 15.3225 8.85714C15.0225 8.7619 14.715 8.69048 14.4 8.64286V7.61905H1.8V17.1429H7.47C7.575 17.4921 7.69875 17.8254 7.84125 18.1429C7.98375 18.4603 8.1525 18.7619 8.3475 19.0476H1.8ZM13.5 20C12.255 20 11.1938 19.5357 10.3162 18.6071C9.43875 17.6786 9 16.5556 9 15.2381C9 13.9206 9.43875 12.7976 10.3162 11.869C11.1938 10.9405 12.255 10.4762 13.5 10.4762C14.745 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                                                                 <div class=\"b24-reviews__text\">\n                                <p><strong>Desde $199 <\/strong>\/ Mes<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p><a href=\"https:\/\/brand24.com\/blog\/es\/\" target=\"_blank\" rel=\"noopener\" title=\"Brand24\">Brand24<\/a> es una herramienta de escucha social que rastrea las mention de las marcas en la web en tiempo real: redes sociales, noticias, blogs, sitios de rese\u00f1as, foros y podcasts.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1e602b58290&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1e602b58290\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"651\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/image-5-1140x651.png\" alt=\"\" class=\"wp-image-183827\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/image-5-1140x651.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/image-5-1536x878.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/image-5-2048x1170.png 2048w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/image-5-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/image-5-300x171.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/image-5-248x142.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/image-5-90x51.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/11\/image-5-scaled.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24 - herramienta de escucha social<\/figcaption><\/figure>\n\n\n\n<p>Para la notoriedad de marca, es una de las herramientas de medici\u00f3n m\u00e1s directas que existen. No tienes que adivinar si la gente te conoce, puedes verlo.<\/p>\n\n\n\n<p><strong>M\u00e9tricas clave de notoriedad de marca dentro de Brand24:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/brand24.com\/blog\/es\/puntuacion-de-la-presencia-en-linea\/\" target=\"_blank\" rel=\"noopener\" title=\"Puntuaci\u00f3n de presencia \">Puntuaci\u00f3n de presencia <\/a><\/li>\n\n\n\n<li>Volumen de menciones<\/li>\n\n\n\n<li>Alcance de las redes sociales y alcance no social<\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/es\/como-medir-la-cuota-de-voz\/\" target=\"_blank\" rel=\"noopener\" title=\"Parte de voz\">Parte de voz<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/es\/mejores-herramientas-de-analisis-de-opiniones\/\" target=\"_blank\" rel=\"noopener\" title=\"El sentiment analysis\">El sentiment analysis<\/a><\/li>\n\n\n\n<li>Participaci\u00f3n en las redes sociales<\/li>\n<\/ul>\n\n\n\n<p>La puntuaci\u00f3n de presencia es realmente mi m\u00e9trica favorita. Convierte el concepto abstracto de \u201cnotoriedad de marca\u201d en un n\u00famero que se puede seguir semana tras semana. Cuando lanzamos una nueva campa\u00f1a en Brand24, ver c\u00f3mo se mov\u00eda esa puntuaci\u00f3n en tiempo real era extra\u00f1amente adictivo.<\/p>\n\n\n\n<p>Brand24 tambi\u00e9n utiliza la IA para obtener informaci\u00f3n de forma autom\u00e1tica: puede detectar picos inusuales, temas emergentes y cambios en el sentimiento sin que usted tenga que examinar manualmente miles de mention.<\/p>\n\n\n\n<p><strong>Caracter\u00edsticas principales:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Supervisi\u00f3n mention en tiempo real de m\u00e1s de 25 fuentes<\/li>\n\n\n\n<li>AI Brand Assistant (interfaz de chat basada en sus datos de seguimiento)<\/li>\n\n\n\n<li>An\u00e1lisis de sentimientos y emociones<\/li>\n\n\n\n<li>Puntuaci\u00f3n de presencia y m\u00e9tricas de cuota de voz<\/li>\n\n\n\n<li>Informes personalizados en PDF y compartibles en l\u00ednea<\/li>\n\n\n\n<li>Slack y alertas por correo electr\u00f3nico<\/li>\n<\/ul>\n\n\n\n<p><strong>Ideal para:<\/strong> Medianas empresas, agencias y empresas que hacen un seguimiento de las campa\u00f1as de notoriedad de marca.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1e602b58de1&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1e602b58de1\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"484\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-1-1140x484.png\" alt=\"\" class=\"wp-image-184114\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-1-1140x484.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-1-1536x652.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-1-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-1-300x127.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-1-248x105.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-1-90x38.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-1.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">La m\u00e9trica Presence Score que mide la popularidad de la marca<\/figcaption><\/figure>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Seguimiento de la notoriedad de su marca<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=64\" class=\"acf-simple-cta__btn\" target=\"\">Iniciar prueba<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"woorise\">02 Woorise - plataforma de generaci\u00f3n de leads<\/h3>\n\n\n<div class=\"b24-reviews b24-reviews--default\">\n    <div class=\"b24-reviews__container\">\n                    <div class=\"b24-reviews__list\">\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 2.46429C0.88125 2.09127 1.305 1.90476 1.8 1.90476H2.7V0H4.5V1.90476H11.7V0H13.5V1.90476H14.4C14.895 1.90476 15.3188 2.09127 15.6713 2.46429C16.0238 2.8373 16.2 3.28571 16.2 3.80952V9.21429C15.915 9.07143 15.6225 8.95238 15.3225 8.85714C15.0225 8.7619 14.715 8.69048 14.4 8.64286V7.61905H1.8V17.1429H7.47C7.575 17.4921 7.69875 17.8254 7.84125 18.1429C7.98375 18.4603 8.1525 18.7619 8.3475 19.0476H1.8ZM13.5 20C12.255 20 11.1938 19.5357 10.3162 18.6071C9.43875 17.6786 9 16.5556 9 15.2381C9 13.9206 9.43875 12.7976 10.3162 11.869C11.1938 10.9405 12.255 10.4762 13.5 10.4762C14.745 10.4762 15.8062 10.9405 16.6838 11.869C17.5613 12.7976 18 13.9206 18 15.2381C18 16.5556 17.5613 17.6786 16.6838 18.6071C15.8062 19.5357 14.745 20 13.5 20ZM15.0075 17.5L15.6375 16.8333L13.95 15.0476V12.381H13.05V15.4286L15.0075 17.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>14 d\u00edas\u00a0<\/strong>\/ Prueba gratuita<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 0.5875C17.8042 0.979167 18 1.45 18 2V4.5H16V2H2V16H16V13.5H18V16C18 16.55 17.8042 17.0208 17.4125 17.4125C17.0208 17.8042 16.55 18 16 18H2ZM10 14C9.45 14 8.97917 13.8042 8.5875 13.4125C8.19583 13.0208 8 12.55 8 12V6C8 5.45 8.19583 4.97917 8.5875 4.5875C8.97917 4.19583 9.45 4 10 4H17C17.55 4 18.0208 4.19583 18.4125 4.5875C18.8042 4.97917 19 5.45 19 6V12C19 12.55 18.8042 13.0208 18.4125 13.4125C18.0208 13.8042 17.55 14 17 14H10ZM17 12V6H10V12H17ZM13 10.5C13.4167 10.5 13.7708 10.3542 14.0625 10.0625C14.3542 9.77083 14.5 9.41667 14.5 9C14.5 8.58333 14.3542 8.22917 14.0625 7.9375C13.7708 7.64583 13.4167 7.5 13 7.5C12.5833 7.5 12.2292 7.64583 11.9375 7.9375C11.6458 8.22917 11.5 8.58333 11.5 9C11.5 9.41667 11.6458 9.77083 11.9375 10.0625C12.2292 10.3542 12.5833 10.5 13 10.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>Desde $19 <\/strong>\/ Mes<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p><a href=\"https:\/\/woorise.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Woorise<\/a> es una plataforma de generaci\u00f3n de contactos basada en campa\u00f1as de marketing interactivo. Si quieres aumentar tu audiencia y, al mismo tiempo, generar notoriedad de marca -piensa en sorteos virales, concursos y campa\u00f1as de recomendaci\u00f3n-, esta es una opci\u00f3n inteligente.<\/p>\n\n\n\n<p>La plataforma lo gestiona todo, desde la creaci\u00f3n de p\u00e1ginas de destino hasta la creaci\u00f3n de formularios, encuestas, cuestionarios y cobro de pagos. Es especialmente eficaz para convertir una campa\u00f1a en algo que la gente quiera compartir.<\/p>\n\n\n\n<p><strong>Caracter\u00edsticas principales:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>M\u00e1s de 100 plantillas de p\u00e1ginas de destino, formularios y encuestas<\/li>\n\n\n\n<li>Regalos virales y herramientas para concursos<\/li>\n\n\n\n<li>Campa\u00f1as de recomendaci\u00f3n de amigos<\/li>\n\n\n\n<li>Formularios multip\u00e1gina y creador de cuestionarios<\/li>\n\n\n\n<li>Notificaciones personalizadas por correo electr\u00f3nico<\/li>\n\n\n\n<li>Soporte multiling\u00fce<\/li>\n<\/ul>\n\n\n\n<p><strong>Ideal para:<\/strong> Marcas de comercio electr\u00f3nico, creadores y agencias que realizan campa\u00f1as de concienciaci\u00f3n impulsadas por el compromiso.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1e602b5b068&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1e602b5b068\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"586\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-2-1140x586.png\" alt=\"\" class=\"wp-image-184115\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-2-1140x586.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-2-1536x789.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-2-2048x1052.png 2048w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-2-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-2-300x154.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-2-248x127.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-2-90x46.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-2-scaled.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Woorise - plataforma de generaci\u00f3n de leads<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"sprout-social\">03 Sprout Social - plataforma de redes sociales<\/h3>\n\n\n<div class=\"b24-reviews b24-reviews--default\">\n    <div class=\"b24-reviews__container\">\n                    <div class=\"b24-reviews__list\">\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 2.46429C0.88125 2.09127 1.305 1.90476 1.8 1.90476H2.7V0H4.5V1.90476H11.7V0H13.5V1.90476H14.4C14.895 1.90476 15.3188 2.09127 15.6713 2.46429C16.0238 2.8373 16.2 3.28571 16.2 3.80952V9.21429C15.915 9.07143 15.6225 8.95238 15.3225 8.85714C15.0225 8.7619 14.715 8.69048 14.4 8.64286V7.61905H1.8V17.1429H7.47C7.575 17.4921 7.69875 17.8254 7.84125 18.1429C7.98375 18.4603 8.1525 18.7619 8.3475 19.0476H1.8ZM13.5 20C12.255 20 11.1938 19.5357 10.3162 18.6071C9.43875 17.6786 9 16.5556 9 15.2381C9 13.9206 9.43875 12.7976 10.3162 11.869C11.1938 10.9405 12.255 10.4762 13.5 10.4762C14.745 10.4762 15.8062 10.9405 16.6838 11.869C17.5613 12.7976 18 13.9206 18 15.2381C18 16.5556 17.5613 17.6786 16.6838 18.6071C15.8062 19.5357 14.745 20 13.5 20ZM15.0075 17.5L15.6375 16.8333L13.95 15.0476V12.381H13.05V15.4286L15.0075 17.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>30 d\u00edas <\/strong>\/ Prueba gratuita<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 0.5875C17.8042 0.979167 18 1.45 18 2V4.5H16V2H2V16H16V13.5H18V16C18 16.55 17.8042 17.0208 17.4125 17.4125C17.0208 17.8042 16.55 18 16 18H2ZM10 14C9.45 14 8.97917 13.8042 8.5875 13.4125C8.19583 13.0208 8 12.55 8 12V6C8 5.45 8.19583 4.97917 8.5875 4.5875C8.97917 4.19583 9.45 4 10 4H17C17.55 4 18.0208 4.19583 18.4125 4.5875C18.8042 4.97917 19 5.45 19 6V12C19 12.55 18.8042 13.0208 18.4125 13.4125C18.0208 13.8042 17.55 14 17 14H10ZM17 12V6H10V12H17ZM13 10.5C13.4167 10.5 13.7708 10.3542 14.0625 10.0625C14.3542 9.77083 14.5 9.41667 14.5 9C14.5 8.58333 14.3542 8.22917 14.0625 7.9375C13.7708 7.64583 13.4167 7.5 13 7.5C12.5833 7.5 12.2292 7.64583 11.9375 7.9375C11.6458 8.22917 11.5 8.58333 11.5 9C11.5 9.41667 11.6458 9.77083 11.9375 10.0625C12.2292 10.3542 12.5833 10.5 13 10.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>Desde $19 <\/strong>\/ Mes<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p><a href=\"https:\/\/brand24.com\/blog\/es\/alternativas-a-sprout-social\/\" target=\"_blank\" rel=\"noopener\" title=\"Sprout Social\">Sprout Social<\/a> se encuentra en la intersecci\u00f3n de la publicaci\u00f3n, el an\u00e1lisis y la escucha social. En el caso de la notoriedad de marca, cubre bien el bucle \u201ccrear y medir\u201d: programa tus contenidos, rastrea qui\u00e9n participa y analiza qu\u00e9 est\u00e1 resonando.<\/p>\n\n\n\n<p>Los algoritmos de optimizaci\u00f3n de la plataforma sugieren las horas \u00f3ptimas de publicaci\u00f3n, y su seguimiento de URL le da visibilidad sobre c\u00f3mo se comporta el tr\u00e1fico social en sentido descendente.<\/p>\n\n\n\n<p><strong>Caracter\u00edsticas principales:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Publicaci\u00f3n y programaci\u00f3n de contenidos en las redes<\/li>\n\n\n\n<li>Seguimiento de palabras clave y hashtags<\/li>\n\n\n\n<li>An\u00e1lisis del sentimiento y seguimiento del share of voice<\/li>\n\n\n\n<li>Evaluaci\u00f3n comparativa de la competencia<\/li>\n\n\n\n<li>Informes sobre el rendimiento de las redes sociales<\/li>\n<\/ul>\n\n\n\n<p><strong>Ideal para:<\/strong> Equipos y agencias B2B que gestionan presencias sociales multiplataforma.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1e602b5c949&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1e602b5c949\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"801\" height=\"487\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-Sprout-Social.png\" alt=\"Sprout Social - plataforma de redes sociales\" class=\"wp-image-174044\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-Sprout-Social.png 801w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-Sprout-Social-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-Sprout-Social-300x182.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-Sprout-Social-248x151.png 248w\" sizes=\"auto, (max-width: 801px) 100vw, 801px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Sprout Social - plataforma de redes sociales<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"semrush\">04 Semrush - herramienta SEO todo en uno<\/h3>\n\n\n<div class=\"b24-reviews b24-reviews--default\">\n    <div class=\"b24-reviews__container\">\n                    <div class=\"b24-reviews__list\">\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 2.46429C0.88125 2.09127 1.305 1.90476 1.8 1.90476H2.7V0H4.5V1.90476H11.7V0H13.5V1.90476H14.4C14.895 1.90476 15.3188 2.09127 15.6713 2.46429C16.0238 2.8373 16.2 3.28571 16.2 3.80952V9.21429C15.915 9.07143 15.6225 8.95238 15.3225 8.85714C15.0225 8.7619 14.715 8.69048 14.4 8.64286V7.61905H1.8V17.1429H7.47C7.575 17.4921 7.69875 17.8254 7.84125 18.1429C7.98375 18.4603 8.1525 18.7619 8.3475 19.0476H1.8ZM13.5 20C12.255 20 11.1938 19.5357 10.3162 18.6071C9.43875 17.6786 9 16.5556 9 15.2381C9 13.9206 9.43875 12.7976 10.3162 11.869C11.1938 10.9405 12.255 10.4762 13.5 10.4762C14.745 10.4762 15.8062 10.9405 16.6838 11.869C17.5613 12.7976 18 13.9206 18 15.2381C18 16.5556 17.5613 17.6786 16.6838 18.6071C15.8062 19.5357 14.745 20 13.5 20ZM15.0075 17.5L15.6375 16.8333L13.95 15.0476V12.381H13.05V15.4286L15.0075 17.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><b>S\u00f3lo demostraci\u00f3n<\/b><\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 0.5875C17.8042 0.979167 18 1.45 18 2V4.5H16V2H2V16H16V13.5H18V16C18 16.55 17.8042 17.0208 17.4125 17.4125C17.0208 17.8042 16.55 18 16 18H2ZM10 14C9.45 14 8.97917 13.8042 8.5875 13.4125C8.19583 13.0208 8 12.55 8 12V6C8 5.45 8.19583 4.97917 8.5875 4.5875C8.97917 4.19583 9.45 4 10 4H17C17.55 4 18.0208 4.19583 18.4125 4.5875C18.8042 4.97917 19 5.45 19 6V12C19 12.55 18.8042 13.0208 18.4125 13.4125C18.0208 13.8042 17.55 14 17 14H10ZM17 12V6H10V12H17ZM13 10.5C13.4167 10.5 13.7708 10.3542 14.0625 10.0625C14.3542 9.77083 14.5 9.41667 14.5 9C14.5 8.58333 14.3542 8.22917 14.0625 7.9375C13.7708 7.64583 13.4167 7.5 13 7.5C12.5833 7.5 12.2292 7.64583 11.9375 7.9375C11.6458 8.22917 11.5 8.58333 11.5 9C11.5 9.41667 11.6458 9.77083 11.9375 10.0625C12.2292 10.3542 12.5833 10.5 13 10.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>Desde $117 <\/strong>\/ Mes<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p>Si la notoriedad de marca a trav\u00e9s de la b\u00fasqueda org\u00e1nica es una prioridad (y deber\u00eda serlo), Semrush es una de las herramientas m\u00e1s completas del mercado. Lo abarca todo, desde la investigaci\u00f3n de palabras clave y la auditor\u00eda de backlinks hasta el an\u00e1lisis de la competencia y la planificaci\u00f3n de contenidos.<\/p>\n\n\n\n<p>Una marca que se posiciona en las b\u00fasquedas relevantes no tiene que luchar por llamar la atenci\u00f3n: ya est\u00e1 delante de las personas que la buscan activamente. Semrush te ayuda a llegar y mantenerte ah\u00ed.<\/p>\n\n\n\n<p><strong>Caracter\u00edsticas principales:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Investigaci\u00f3n de palabras clave y an\u00e1lisis de SERP<\/li>\n\n\n\n<li>Auditor\u00eda de autoridad de dominio y backlinks<\/li>\n\n\n\n<li>Investigaci\u00f3n de la competencia y comparaci\u00f3n de dominios<\/li>\n\n\n\n<li>Herramientas SEO t\u00e9cnicas y on-page<\/li>\n\n\n\n<li>Kit de herramientas de marketing de contenidos (disponible a partir del plan Guru)<\/li>\n<\/ul>\n\n\n\n<p><strong>Ideal para:<\/strong> Equipos de marketing, profesionales de SEO y empresas que invierten en la visibilidad org\u00e1nica de su marca.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1e602b5e30c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1e602b5e30c\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"649\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-3-1140x649.png\" alt=\"\" class=\"wp-image-184117\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-3-1140x649.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-3-1536x875.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-3-2048x1167.png 2048w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-3-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-3-300x171.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-3-248x141.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-3-90x51.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-3-scaled.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Semrush - herramienta SEO todo en uno<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"surfer\">05 Surfer - herramienta de marketing de contenidos<\/h3>\n\n\n<div class=\"b24-reviews b24-reviews--default\">\n    <div class=\"b24-reviews__container\">\n                    <div class=\"b24-reviews__list\">\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 2.46429C0.88125 2.09127 1.305 1.90476 1.8 1.90476H2.7V0H4.5V1.90476H11.7V0H13.5V1.90476H14.4C14.895 1.90476 15.3188 2.09127 15.6713 2.46429C16.0238 2.8373 16.2 3.28571 16.2 3.80952V9.21429C15.915 9.07143 15.6225 8.95238 15.3225 8.85714C15.0225 8.7619 14.715 8.69048 14.4 8.64286V7.61905H1.8V17.1429H7.47C7.575 17.4921 7.69875 17.8254 7.84125 18.1429C7.98375 18.4603 8.1525 18.7619 8.3475 19.0476H1.8ZM13.5 20C12.255 20 11.1938 19.5357 10.3162 18.6071C9.43875 17.6786 9 16.5556 9 15.2381C9 13.9206 9.43875 12.7976 10.3162 11.869C11.1938 10.9405 12.255 10.4762 13.5 10.4762C14.745 10.4762 15.8062 10.9405 16.6838 11.869C17.5613 12.7976 18 13.9206 18 15.2381C18 16.5556 17.5613 17.6786 16.6838 18.6071C15.8062 19.5357 14.745 20 13.5 20ZM15.0075 17.5L15.6375 16.8333L13.95 15.0476V12.381H13.05V15.4286L15.0075 17.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>14 d\u00edas\u00a0<\/strong>\/ Prueba gratuita<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 0.5875C17.8042 0.979167 18 1.45 18 2V4.5H16V2H2V16H16V13.5H18V16C18 16.55 17.8042 17.0208 17.4125 17.4125C17.0208 17.8042 16.55 18 16 18H2ZM10 14C9.45 14 8.97917 13.8042 8.5875 13.4125C8.19583 13.0208 8 12.55 8 12V6C8 5.45 8.19583 4.97917 8.5875 4.5875C8.97917 4.19583 9.45 4 10 4H17C17.55 4 18.0208 4.19583 18.4125 4.5875C18.8042 4.97917 19 5.45 19 6V12C19 12.55 18.8042 13.0208 18.4125 13.4125C18.0208 13.8042 17.55 14 17 14H10ZM17 12V6H10V12H17ZM13 10.5C13.4167 10.5 13.7708 10.3542 14.0625 10.0625C14.3542 9.77083 14.5 9.41667 14.5 9C14.5 8.58333 14.3542 8.22917 14.0625 7.9375C13.7708 7.64583 13.4167 7.5 13 7.5C12.5833 7.5 12.2292 7.64583 11.9375 7.9375C11.6458 8.22917 11.5 8.58333 11.5 9C11.5 9.41667 11.6458 9.77083 11.9375 10.0625C12.2292 10.3542 12.5833 10.5 13 10.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>Desde $99 <\/strong>\/ Mes<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p>Surfer es la herramienta que recomiendo a cualquiera que escriba contenidos pensando en el posicionamiento org\u00e1nico. Punt\u00faa tu contenido en tiempo real compar\u00e1ndolo con las p\u00e1ginas mejor posicionadas, sugiere palabras clave basadas en NLP y te ayuda a estructurar los art\u00edculos para superar a la competencia.<\/p>\n\n\n\n<p>Su alcance es m\u00e1s limitado que el de Semrush, pero es dif\u00edcil de superar para los equipos de contenidos centrados en la notoriedad de marca impulsada por SEO.<\/p>\n\n\n\n<p><strong>Caracter\u00edsticas principales:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Editor de contenidos con puntuaci\u00f3n SEO en tiempo real<\/li>\n\n\n\n<li>Analizador SERP y auditor\u00eda de la competencia<\/li>\n\n\n\n<li>Planificador de contenidos e investigaci\u00f3n de palabras clave<\/li>\n\n\n\n<li>Redacci\u00f3n de contenidos asistida por IA<\/li>\n\n\n\n<li>Rastreador de visibilidad de IA (supervisa los mention de marca en ChatGPT, Perplexity, Gemini, etc.)<\/li>\n<\/ul>\n\n\n\n<p><strong>Ideal para:<\/strong> Redactores de contenidos, blogueros y equipos de SEO que producen contenidos de gran volumen.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1e602b5fbc1&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1e602b5fbc1\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"649\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-4-1140x649.png\" alt=\"\" class=\"wp-image-184124\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-4-1140x649.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-4-1536x875.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-4-2048x1167.png 2048w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-4-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-4-300x171.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-4-248x141.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-4-90x51.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-4-scaled.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Surfer - herramienta de marketing de contenidos<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"prowly\">06 Prowly - Herramienta de relaciones p\u00fablicas<\/h3>\n\n\n<div class=\"b24-reviews b24-reviews--default\">\n    <div class=\"b24-reviews__container\">\n                    <div class=\"b24-reviews__list\">\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 2.46429C0.88125 2.09127 1.305 1.90476 1.8 1.90476H2.7V0H4.5V1.90476H11.7V0H13.5V1.90476H14.4C14.895 1.90476 15.3188 2.09127 15.6713 2.46429C16.0238 2.8373 16.2 3.28571 16.2 3.80952V9.21429C15.915 9.07143 15.6225 8.95238 15.3225 8.85714C15.0225 8.7619 14.715 8.69048 14.4 8.64286V7.61905H1.8V17.1429H7.47C7.575 17.4921 7.69875 17.8254 7.84125 18.1429C7.98375 18.4603 8.1525 18.7619 8.3475 19.0476H1.8ZM13.5 20C12.255 20 11.1938 19.5357 10.3162 18.6071C9.43875 17.6786 9 16.5556 9 15.2381C9 13.9206 9.43875 12.7976 10.3162 11.869C11.1938 10.9405 12.255 10.4762 13.5 10.4762C14.745 10.4762 15.8062 10.9405 16.6838 11.869C17.5613 12.7976 18 13.9206 18 15.2381C18 16.5556 17.5613 17.6786 16.6838 18.6071C15.8062 19.5357 14.745 20 13.5 20ZM15.0075 17.5L15.6375 16.8333L13.95 15.0476V12.381H13.05V15.4286L15.0075 17.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><b>S\u00f3lo demostraci\u00f3n<\/b><\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 0.5875C17.8042 0.979167 18 1.45 18 2V4.5H16V2H2V16H16V13.5H18V16C18 16.55 17.8042 17.0208 17.4125 17.4125C17.0208 17.8042 16.55 18 16 18H2ZM10 14C9.45 14 8.97917 13.8042 8.5875 13.4125C8.19583 13.0208 8 12.55 8 12V6C8 5.45 8.19583 4.97917 8.5875 4.5875C8.97917 4.19583 9.45 4 10 4H17C17.55 4 18.0208 4.19583 18.4125 4.5875C18.8042 4.97917 19 5.45 19 6V12C19 12.55 18.8042 13.0208 18.4125 13.4125C18.0208 13.8042 17.55 14 17 14H10ZM17 12V6H10V12H17ZM13 10.5C13.4167 10.5 13.7708 10.3542 14.0625 10.0625C14.3542 9.77083 14.5 9.41667 14.5 9C14.5 8.58333 14.3542 8.22917 14.0625 7.9375C13.7708 7.64583 13.4167 7.5 13 7.5C12.5833 7.5 12.2292 7.64583 11.9375 7.9375C11.6458 8.22917 11.5 8.58333 11.5 9C11.5 9.41667 11.6458 9.77083 11.9375 10.0625C12.2292 10.3542 12.5833 10.5 13 10.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>Desde $149 <\/strong>\/ Mes<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p>Conseguir cobertura de prensa es una de las formas m\u00e1s r\u00e1pidas de dar a conocer una marca a un p\u00fablico al que a\u00fan no has llegado. Prowly hace que el flujo de trabajo de las relaciones p\u00fablicas sea m\u00e1s manejable: encontrar periodistas, proponer historias, publicar comunicados de prensa y hacer un seguimiento de la cobertura medi\u00e1tica.<\/p>\n\n\n\n<p><strong>Una nota importante:<\/strong> Prowly se est\u00e1 integrando en el AI PR Toolkit de Semrush. Si ya eres usuario de Semrush, vale la pena comprobar si el PR Toolkit satisface tus necesidades antes de suscribirte por separado.<\/p>\n\n\n\n<p><strong>Caracter\u00edsticas principales:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Base de datos de medios de comunicaci\u00f3n con contactos de periodistas<\/li>\n\n\n\n<li>Herramienta de promoci\u00f3n y difusi\u00f3n por correo electr\u00f3nico<\/li>\n\n\n\n<li>Publicaci\u00f3n de comunicados de prensa<\/li>\n\n\n\n<li>Sala de prensa en l\u00ednea<\/li>\n\n\n\n<li>Seguimiento de los medios de comunicaci\u00f3n e informes de relaciones p\u00fablicas<\/li>\n<\/ul>\n\n\n\n<p><strong>Ideal para:<\/strong> Equipos de relaciones p\u00fablicas y agencias que gestionan el contacto con los medios de comunicaci\u00f3n para campa\u00f1as de notoriedad de marca.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1e602b616d9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1e602b616d9\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"782\" height=\"509\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-Prowly.png\" alt=\"Prowly - Herramienta de relaciones p\u00fablicas\" class=\"wp-image-174046\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-Prowly.png 782w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-Prowly-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-Prowly-300x195.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-Prowly-244x159.png 244w\" sizes=\"auto, (max-width: 782px) 100vw, 782px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Prowly - Herramienta de relaciones p\u00fablicas<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"mailchimp\">07 Mailchimp - herramienta de marketing por correo electr\u00f3nico<\/h3>\n\n\n<div class=\"b24-reviews b24-reviews--default\">\n    <div class=\"b24-reviews__container\">\n                    <div class=\"b24-reviews__list\">\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 2.46429C0.88125 2.09127 1.305 1.90476 1.8 1.90476H2.7V0H4.5V1.90476H11.7V0H13.5V1.90476H14.4C14.895 1.90476 15.3188 2.09127 15.6713 2.46429C16.0238 2.8373 16.2 3.28571 16.2 3.80952V9.21429C15.915 9.07143 15.6225 8.95238 15.3225 8.85714C15.0225 8.7619 14.715 8.69048 14.4 8.64286V7.61905H1.8V17.1429H7.47C7.575 17.4921 7.69875 17.8254 7.84125 18.1429C7.98375 18.4603 8.1525 18.7619 8.3475 19.0476H1.8ZM13.5 20C12.255 20 11.1938 19.5357 10.3162 18.6071C9.43875 17.6786 9 16.5556 9 15.2381C9 13.9206 9.43875 12.7976 10.3162 11.869C11.1938 10.9405 12.255 10.4762 13.5 10.4762C14.745 10.4762 15.8062 10.9405 16.6838 11.869C17.5613 12.7976 18 13.9206 18 15.2381C18 16.5556 17.5613 17.6786 16.6838 18.6071C15.8062 19.5357 14.745 20 13.5 20ZM15.0075 17.5L15.6375 16.8333L13.95 15.0476V12.381H13.05V15.4286L15.0075 17.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>14 d\u00edas\u00a0<\/strong>\/ Prueba gratuita<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 0.5875C17.8042 0.979167 18 1.45 18 2V4.5H16V2H2V16H16V13.5H18V16C18 16.55 17.8042 17.0208 17.4125 17.4125C17.0208 17.8042 16.55 18 16 18H2ZM10 14C9.45 14 8.97917 13.8042 8.5875 13.4125C8.19583 13.0208 8 12.55 8 12V6C8 5.45 8.19583 4.97917 8.5875 4.5875C8.97917 4.19583 9.45 4 10 4H17C17.55 4 18.0208 4.19583 18.4125 4.5875C18.8042 4.97917 19 5.45 19 6V12C19 12.55 18.8042 13.0208 18.4125 13.4125C18.0208 13.8042 17.55 14 17 14H10ZM17 12V6H10V12H17ZM13 10.5C13.4167 10.5 13.7708 10.3542 14.0625 10.0625C14.3542 9.77083 14.5 9.41667 14.5 9C14.5 8.58333 14.3542 8.22917 14.0625 7.9375C13.7708 7.64583 13.4167 7.5 13 7.5C12.5833 7.5 12.2292 7.64583 11.9375 7.9375C11.6458 8.22917 11.5 8.58333 11.5 9C11.5 9.41667 11.6458 9.77083 11.9375 10.0625C12.2292 10.3542 12.5833 10.5 13 10.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>Desde $11 <\/strong>\/ Mes<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p>Puede que el marketing por correo electr\u00f3nico no resulte tan emocionante como las campa\u00f1as en redes sociales o con influencers, pero una audiencia de boletines cada vez mayor es un activo de notoriedad de marca realmente duradero. Las personas que se suscriben voluntariamente ya son conscientes de la marca.<\/p>\n\n\n\n<p>Mailchimp es la plataforma de marketing por correo electr\u00f3nico m\u00e1s utilizada por una raz\u00f3n: es accesible, lo suficientemente potente para la mayor\u00eda de los equipos y se integra con casi todo.<\/p>\n\n\n\n<p><strong>Caracter\u00edsticas principales:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Plantillas de correo electr\u00f3nico de arrastrar y soltar<\/li>\n\n\n\n<li>Segmentaci\u00f3n por comportamiento y segmentaci\u00f3n avanzada<\/li>\n\n\n\n<li>Pruebas A\/B y optimizaci\u00f3n del tiempo de env\u00edo<\/li>\n\n\n\n<li>Flujos de trabajo de automatizaci\u00f3n en varios pasos<\/li>\n\n\n\n<li>An\u00e1lisis de resultados<\/li>\n<\/ul>\n\n\n\n<p><strong>Ideal para:<\/strong> Peque\u00f1as y medianas empresas que crean y mantienen una base de suscriptores por correo electr\u00f3nico.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1e602b637ec&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1e602b637ec\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"898\" height=\"428\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-Mailchimp.png\" alt=\"Mailchimp - herramienta de marketing por correo electr\u00f3nico\" class=\"wp-image-174049\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-Mailchimp.png 898w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-Mailchimp-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-Mailchimp-300x143.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-Mailchimp-170x80.png 170w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-Mailchimp-248x118.png 248w\" sizes=\"auto, (max-width: 898px) 100vw, 898px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Mailchimp - herramienta de marketing por correo electr\u00f3nico<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"surveymonkey\">08 SurveyMonkey - herramienta de encuestas en l\u00ednea<\/h3>\n\n\n<div class=\"b24-reviews b24-reviews--default\">\n    <div class=\"b24-reviews__container\">\n                    <div class=\"b24-reviews__list\">\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 2.46429C0.88125 2.09127 1.305 1.90476 1.8 1.90476H2.7V0H4.5V1.90476H11.7V0H13.5V1.90476H14.4C14.895 1.90476 15.3188 2.09127 15.6713 2.46429C16.0238 2.8373 16.2 3.28571 16.2 3.80952V9.21429C15.915 9.07143 15.6225 8.95238 15.3225 8.85714C15.0225 8.7619 14.715 8.69048 14.4 8.64286V7.61905H1.8V17.1429H7.47C7.575 17.4921 7.69875 17.8254 7.84125 18.1429C7.98375 18.4603 8.1525 18.7619 8.3475 19.0476H1.8ZM13.5 20C12.255 20 11.1938 19.5357 10.3162 18.6071C9.43875 17.6786 9 16.5556 9 15.2381C9 13.9206 9.43875 12.7976 10.3162 11.869C11.1938 10.9405 12.255 10.4762 13.5 10.4762C14.745 10.4762 15.8062 10.9405 16.6838 11.869C17.5613 12.7976 18 13.9206 18 15.2381C18 16.5556 17.5613 17.6786 16.6838 18.6071C15.8062 19.5357 14.745 20 13.5 20ZM15.0075 17.5L15.6375 16.8333L13.95 15.0476V12.381H13.05V15.4286L15.0075 17.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><b>Plan gratuito disponible<\/b><\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 0.5875C17.8042 0.979167 18 1.45 18 2V4.5H16V2H2V16H16V13.5H18V16C18 16.55 17.8042 17.0208 17.4125 17.4125C17.0208 17.8042 16.55 18 16 18H2ZM10 14C9.45 14 8.97917 13.8042 8.5875 13.4125C8.19583 13.0208 8 12.55 8 12V6C8 5.45 8.19583 4.97917 8.5875 4.5875C8.97917 4.19583 9.45 4 10 4H17C17.55 4 18.0208 4.19583 18.4125 4.5875C18.8042 4.97917 19 5.45 19 6V12C19 12.55 18.8042 13.0208 18.4125 13.4125C18.0208 13.8042 17.55 14 17 14H10ZM17 12V6H10V12H17ZM13 10.5C13.4167 10.5 13.7708 10.3542 14.0625 10.0625C14.3542 9.77083 14.5 9.41667 14.5 9C14.5 8.58333 14.3542 8.22917 14.0625 7.9375C13.7708 7.64583 13.4167 7.5 13 7.5C12.5833 7.5 12.2292 7.64583 11.9375 7.9375C11.6458 8.22917 11.5 8.58333 11.5 9C11.5 9.41667 11.6458 9.77083 11.9375 10.0625C12.2292 10.3542 12.5833 10.5 13 10.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>Desde $30 <\/strong>\/ Mes<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p>Puede hacer un seguimiento de los mention y controlar las redes sociales todo el d\u00eda, pero para saber c\u00f3mo percibe realmente la gente su marca, tiene que preguntarles. Las encuestas de percepci\u00f3n de marca llenan los vac\u00edos que las herramientas de an\u00e1lisis no pueden llenar.<\/p>\n\n\n\n<p>SurveyMonkey facilita la creaci\u00f3n de encuestas, su distribuci\u00f3n a trav\u00e9s de m\u00faltiples canales y la conversi\u00f3n de las respuestas en gr\u00e1ficos y res\u00famenes que su equipo puede utilizar.<\/p>\n\n\n\n<p><strong>Caracter\u00edsticas principales:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>M\u00e1s de 250 plantillas de encuestas, incluidas plantillas de conocimiento de marca<\/li>\n\n\n\n<li>M\u00faltiples tipos de preguntas (NPS, elecci\u00f3n m\u00faltiple, abiertas, escalas de valoraci\u00f3n)<\/li>\n\n\n\n<li>Personalizaci\u00f3n de la marca y colocaci\u00f3n del logotipo<\/li>\n\n\n\n<li>An\u00e1lisis de datos e informes automatizados<\/li>\n\n\n\n<li>Distribuci\u00f3n por correo electr\u00f3nico, enlace, m\u00f3vil y redes sociales<\/li>\n<\/ul>\n\n\n\n<p><strong>Ideal para:<\/strong> Equipos de marketing e investigaci\u00f3n que miden el reconocimiento, el recuerdo y la percepci\u00f3n de las marcas.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1e602b6517a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1e602b6517a\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"798\" height=\"477\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-SurveyMonkey.png\" alt=\"SurveyMonkey - herramienta de encuestas en l\u00ednea\" class=\"wp-image-174042\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-SurveyMonkey.png 798w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-SurveyMonkey-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-SurveyMonkey-300x179.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-SurveyMonkey-248x148.png 248w\" sizes=\"auto, (max-width: 798px) 100vw, 798px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">SurveyMonkey - herramienta de encuestas en l\u00ednea<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"upfluence\">09 Upfluence - plataforma de marketing de influencers<\/h3>\n\n\n<div class=\"b24-reviews b24-reviews--default\">\n    <div class=\"b24-reviews__container\">\n                    <div class=\"b24-reviews__list\">\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 2.46429C0.88125 2.09127 1.305 1.90476 1.8 1.90476H2.7V0H4.5V1.90476H11.7V0H13.5V1.90476H14.4C14.895 1.90476 15.3188 2.09127 15.6713 2.46429C16.0238 2.8373 16.2 3.28571 16.2 3.80952V9.21429C15.915 9.07143 15.6225 8.95238 15.3225 8.85714C15.0225 8.7619 14.715 8.69048 14.4 8.64286V7.61905H1.8V17.1429H7.47C7.575 17.4921 7.69875 17.8254 7.84125 18.1429C7.98375 18.4603 8.1525 18.7619 8.3475 19.0476H1.8ZM13.5 20C12.255 20 11.1938 19.5357 10.3162 18.6071C9.43875 17.6786 9 16.5556 9 15.2381C9 13.9206 9.43875 12.7976 10.3162 11.869C11.1938 10.9405 12.255 10.4762 13.5 10.4762C14.745 10.4762 15.8062 10.9405 16.6838 11.869C17.5613 12.7976 18 13.9206 18 15.2381C18 16.5556 17.5613 17.6786 16.6838 18.6071C15.8062 19.5357 14.745 20 13.5 20ZM15.0075 17.5L15.6375 16.8333L13.95 15.0476V12.381H13.05V15.4286L15.0075 17.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><b>S\u00f3lo demostraci\u00f3n<\/b><\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 0.5875C17.8042 0.979167 18 1.45 18 2V4.5H16V2H2V16H16V13.5H18V16C18 16.55 17.8042 17.0208 17.4125 17.4125C17.0208 17.8042 16.55 18 16 18H2ZM10 14C9.45 14 8.97917 13.8042 8.5875 13.4125C8.19583 13.0208 8 12.55 8 12V6C8 5.45 8.19583 4.97917 8.5875 4.5875C8.97917 4.19583 9.45 4 10 4H17C17.55 4 18.0208 4.19583 18.4125 4.5875C18.8042 4.97917 19 5.45 19 6V12C19 12.55 18.8042 13.0208 18.4125 13.4125C18.0208 13.8042 17.55 14 17 14H10ZM17 12V6H10V12H17ZM13 10.5C13.4167 10.5 13.7708 10.3542 14.0625 10.0625C14.3542 9.77083 14.5 9.41667 14.5 9C14.5 8.58333 14.3542 8.22917 14.0625 7.9375C13.7708 7.64583 13.4167 7.5 13 7.5C12.5833 7.5 12.2292 7.64583 11.9375 7.9375C11.6458 8.22917 11.5 8.58333 11.5 9C11.5 9.41667 11.6458 9.77083 11.9375 10.0625C12.2292 10.3542 12.5833 10.5 13 10.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><b>Precios a consultar<\/b><\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p>El marketing de influencers sigue siendo uno de los canales m\u00e1s eficaces para llegar a nuevas audiencias y dar a conocer la marca con rapidez, especialmente cuando se trabaja con creadores en los que el p\u00fablico conf\u00eda de verdad.<\/p>\n\n\n\n<p>Upfluence te ayuda a encontrar, analizar y gestionar relaciones con influencers a gran escala. Como muestra las m\u00e9tricas de rendimiento de cada influencer, puedes elegir colaboradores en funci\u00f3n de su idoneidad y no solo del n\u00famero de seguidores.<\/p>\n\n\n\n<p><strong>Caracter\u00edsticas principales:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Descubrimiento de influyentes y an\u00e1lisis de audiencias<\/li>\n\n\n\n<li>Gesti\u00f3n de campa\u00f1as y creaci\u00f3n de informes<\/li>\n\n\n\n<li>Gesti\u00f3n de afiliados y pagos<\/li>\n\n\n\n<li>Seguimiento del rendimiento e informes sobre el retorno de la inversi\u00f3n<\/li>\n<\/ul>\n\n\n\n<p><strong>Ideal para:<\/strong> Marcas que invierten en campa\u00f1as de concienciaci\u00f3n impulsadas por influencers.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>Consejo profesional:<\/strong> Tambi\u00e9n puede utilizar una herramienta de escucha social como Brand24 para descubrir defensores org\u00e1nicos de la marca -perfiles p\u00fablicos que ya hablan positivamente de su marca- antes de dirigirse a ellos para una colaboraci\u00f3n formal.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1e602b66a66&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1e602b66a66\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"796\" height=\"419\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-Upfluence.png\" alt=\"Upfluence - plataforma de marketing de influencers\" class=\"wp-image-174040\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-Upfluence.png 796w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-Upfluence-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-Upfluence-300x158.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-Upfluence-248x131.png 248w\" sizes=\"auto, (max-width: 796px) 100vw, 796px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Upfluence - plataforma de marketing de influencers<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-measure-brand-awareness-using-analytics-tools\">\u00bfC\u00f3mo medir la notoriedad de marca con herramientas anal\u00edticas?<\/h2>\n\n\n\n<p>Crear conciencia de marca es una cosa. Saber si funciona es otra.<\/p>\n\n\n\n<p>Tres tipos de herramientas le ayudar\u00e1n a medir el impacto:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Herramientas de an\u00e1lisis<\/strong> (Google Analytics, Heap) rastrean las referencias y <a href=\"https:\/\/brand24.com\/blog\/es\/que-es-el-trafico-directo\/\" target=\"_blank\" rel=\"noopener\" title=\"\">tr\u00e1fico directo<\/a> - es decir, usuarios que recordaron su marca y navegaron directamente a su sitio web. El aumento del tr\u00e1fico directo es una de las se\u00f1ales m\u00e1s claras de que <a href=\"https:\/\/brand24.com\/blog\/es\/how-to-measure-the-results-of-brand-awareness-campaign\/\" target=\"_blank\" rel=\"noopener\" title=\"crece la concienciaci\u00f3n\">crece la concienciaci\u00f3n<\/a>.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1e602b6738d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1e602b6738d\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"893\" height=\"494\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-google-analytics.jpg\" alt=\"Tr\u00e1fico directo detectado por Google Analytics\" class=\"wp-image-174050\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-google-analytics.jpg 893w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-google-analytics-18x10.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-google-analytics-300x166.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-google-analytics-248x137.jpg 248w\" sizes=\"auto, (max-width: 893px) 100vw, 893px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Tr\u00e1fico directo detectado por Google Analytics<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/brand24.com\/blog\/es\/herramientas-de-escucha-social\/\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>Herramientas de escucha social<\/strong> <\/a>(Brand24) rastrear el volumen mention, el alcance, el Share of Voice, el sentimiento y el <a href=\"https:\/\/brand24.com\/blog\/es\/puntuacion-de-la-presencia-en-linea\/\" target=\"_blank\" rel=\"noopener\" title=\"Puntuaci\u00f3n de presencia\">Puntuaci\u00f3n de presencia<\/a> m\u00e9trica. Si est\u00e1 llevando a cabo una campa\u00f1a de concienciaci\u00f3n y quiere saber si est\u00e1 moviendo la aguja, este es su panel de control en tiempo real.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1e602b67c44&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1e602b67c44\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"650\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-5-1140x650.png\" alt=\"\" class=\"wp-image-184130\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-5-1140x650.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-5-1536x876.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-5-2048x1168.png 2048w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-5-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-5-300x171.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-5-248x141.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-5-90x51.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/image-5-scaled.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">El volumen de menciones y el alcance en las redes sociales detectados por Brand24<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Herramientas SEO<\/strong> (Semrush, Ahrefs) miden el volumen de b\u00fasqueda de las marcas, la visibilidad online y la <a href=\"https:\/\/brand24.com\/blog\/es\/seguimiento-de-backlinks-101\/\" target=\"_blank\" rel=\"noopener\" title=\"\">v\u00ednculos de retroceso<\/a>. Un n\u00famero creciente de personas que buscan directamente el nombre de su marca es uno de los indicadores m\u00e1s fiables de la notoriedad de la marca.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1e602b684b7&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1e602b684b7\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"491\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-online-visibility-semrush-1140x491.jpg\" alt=\"Visibilidad en l\u00ednea detectada por Semrush\" class=\"wp-image-174048\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-online-visibility-semrush-1140x491.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-online-visibility-semrush-1536x661.jpg 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-online-visibility-semrush-18x8.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-online-visibility-semrush-300x129.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-online-visibility-semrush-248x107.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/01\/Brand-Awareness-Tools-online-visibility-semrush.jpg 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Visibilidad en l\u00ednea detectada por Semrush<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion-your-brand-awareness-toolkit-checklist\">Conclusi\u00f3n: Lista de comprobaci\u00f3n del kit de herramientas para el conocimiento de la marca<\/h2>\n\n\n\n<p>No necesita las nueve herramientas. Pero la mayor\u00eda de las empresas se benefician de al menos una herramienta de cada una de estas categor\u00edas:<\/p>\n\n\n<style>.acf-numeric-list__list{list-style:none;padding:0;margin:0}.acf-numeric-list__item{display:grid;grid-template-columns:1.875rem 1fr;grid-template-rows:1fr;align-items:center;gap:1.5625rem;margin-bottom:.9375rem}.acf-numeric-list__item:last-child{margin-bottom:0}.acf-numeric-list__number{background-color:#00ef88;color:#000;border-radius:50%;width:1.875rem;height:1.875rem;display:flex;align-items:center;justify-content:center;font-weight:600}<\/style><div class=\"acf-numeric-list\">\n    <ul class=\"acf-numeric-list__list\">\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">1<\/span>\n                <span class=\"acf-numeric-list__text\">Escucha social: para saber qu\u00e9 dice la gente de su marca (Brand24)<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">2<\/span>\n                <span class=\"acf-numeric-list__text\">Gesti\u00f3n de las redes sociales: publicar de forma coherente y consolidar la presencia (Sprout Social)<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">3<\/span>\n                <span class=\"acf-numeric-list__text\">SEO - para captar tr\u00e1fico org\u00e1nico de personas que buscan su categor\u00eda (Semrush)<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">4<\/span>\n                <span class=\"acf-numeric-list__text\">Optimizaci\u00f3n del contenido: para asegurarse de que su contenido realmente se clasifica (Surfer)<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">5<\/span>\n                <span class=\"acf-numeric-list__text\">Marketing por correo electr\u00f3nico: para nutrir a su audiencia actual y fidelizarla (Mailchimp)<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">6<\/span>\n                <span class=\"acf-numeric-list__text\">Herramienta de encuesta: para medir la percepci\u00f3n de la marca directamente de los clientes (SurveyMonkey).<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">7<\/span>\n                <span class=\"acf-numeric-list__text\">Relaciones p\u00fablicas: para obtener cobertura medi\u00e1tica en publicaciones en las que conf\u00eda su p\u00fablico (Prowly).<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">8<\/span>\n                <span class=\"acf-numeric-list__text\">Marketing de influencers: para llegar a nuevos p\u00fablicos a trav\u00e9s de voces de confianza (Upfluence)<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">9<\/span>\n                <span class=\"acf-numeric-list__text\">Campa\u00f1as de captaci\u00f3n de clientes potenciales: para aumentar su audiencia de forma interactiva (Woorise)<\/span>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<p>Empieza por la escucha social y la optimizaci\u00f3n para motores de b\u00fasqueda (SEO), ya que te ofrecen la mayor visibilidad de lo que ya est\u00e1 ocurriendo. Construye a partir de ah\u00ed.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Seguimiento de la notoriedad de su marca<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=64\" class=\"acf-simple-cta__btn\" target=\"\">Iniciar prueba<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faq\">PREGUNTAS FRECUENTES<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u00bfQu\u00e9 son las herramientas de notoriedad de marca? <\/h3>\n\n\n\n<p>Las herramientas de notoriedad de marca son plataformas de software que ayudan a las empresas a aumentar su visibilidad, hacer un seguimiento de la notoriedad de su marca en Internet y medir la eficacia de las campa\u00f1as de marketing. Abarcan categor\u00edas como la escucha social, el SEO, el marketing de contenidos, las relaciones p\u00fablicas, el correo electr\u00f3nico y el contacto con personas influyentes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00bfCu\u00e1l es la mejor herramienta para medir la notoriedad de una marca? <\/h3>\n\n\n\n<p>Las herramientas de escucha social como Brand24 se encuentran entre las m\u00e1s eficaces para medir la notoriedad de la marca en tiempo real. Entre las m\u00e9tricas clave que se pueden seguir se encuentran el volumen de mention, la puntuaci\u00f3n de presencia, el alcance en redes sociales, el share of voice y el sentimiento. Para las tendencias a largo plazo, el volumen de b\u00fasqueda de marca en Google Analytics o Semrush tambi\u00e9n es un indicador fiable.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00bfNecesito todas estas herramientas de conocimiento de marca? <\/h3>\n\n\n\n<p>La combinaci\u00f3n adecuada depende de tus canales y objetivos de marketing. Una pila s\u00f3lida para empezar es una herramienta de escucha social (para medir lo que est\u00e1 sucediendo) m\u00e1s una herramienta SEO (para aumentar la visibilidad org\u00e1nica) m\u00e1s una plataforma de correo electr\u00f3nico (para retener y profundizar en su audiencia). A\u00f1ade herramientas de marketing de influencers o de relaciones p\u00fablicas cuando est\u00e9s listo para ampliar el alcance.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00bfC\u00f3mo ayudan las herramientas de notoriedad de marca al SEO? <\/h3>\n\n\n\n<p>Las herramientas SEO como Semrush le ayudan a posicionarse para las palabras clave que busca su p\u00fablico objetivo, lo que sit\u00faa su marca frente a personas que a\u00fan no la conocen. Con el tiempo, una mayor visibilidad org\u00e1nica se traduce en m\u00e1s b\u00fasquedas de marca, una se\u00f1al directa de que la notoriedad est\u00e1 creciendo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00bfQu\u00e9 es la puntuaci\u00f3n de presencia en el seguimiento de la notoriedad de marca? <\/h3>\n\n\n\n<p>La puntuaci\u00f3n de presencia es una m\u00e9trica Brand24 que mide la popularidad online de su marca en un periodo de tiempo determinado. Combina mention el volumen, el alcance y la participaci\u00f3n en un \u00fanico n\u00famero (0-100), lo que facilita el seguimiento del impacto de las campa\u00f1as de concienciaci\u00f3n o la comparaci\u00f3n con la competencia.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00bfPuedo medir la notoriedad de marca de forma gratuita? <\/h3>\n\n\n\n<p>S\u00ed, hasta cierto punto. Google Analytics realiza un seguimiento gratuito del tr\u00e1fico de marca y de las visitas directas. Google Alerts proporciona un seguimiento b\u00e1sico de mention. Brand24, Semrush y la mayor\u00eda de las herramientas de pago ofrecen pruebas gratuitas de 7 a 30 d\u00edas, tiempo suficiente para obtener una lectura b\u00e1sica de la visibilidad actual de su marca.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00bfQu\u00e9 herramienta de notoriedad de marca es mejor para las peque\u00f1as empresas? <\/h3>\n\n\n\n<p>Para las peque\u00f1as empresas con un presupuesto ajustado, una combinaci\u00f3n de Brand24 (escucha social, desde $149\/mes) y Mailchimp (marketing por correo electr\u00f3nico, desde $13\/mes) cubre los dos pilares m\u00e1s importantes: saber lo que dice la gente y mantenerse en contacto con las personas que ya te conocen. Merece la pena a\u00f1adir Surfer ($49\/mes) si el contenido SEO forma parte de tu estrategia.<\/p>","protected":false},"excerpt":{"rendered":"<p>Looking for the best brand awareness tools in 2026? Here&#8217;s a curated list with a comparison table, key features, and honest tips to help you grow your business online.<\/p>","protected":false},"author":78,"featured_media":154743,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4144,3951],"tags":[],"class_list":["post-154685","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-management","category-media-monitoring"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Waleria","cf_author_last_name":"P\u0105gowska","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/posts\/154685","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/users\/78"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/comments?post=154685"}],"version-history":[{"count":44,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/posts\/154685\/revisions"}],"predecessor-version":[{"id":184139,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/posts\/154685\/revisions\/184139"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/media\/154743"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/media?parent=154685"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/categories?post=154685"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/tags?post=154685"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}