{"id":155007,"date":"2026-03-06T13:35:45","date_gmt":"2026-03-06T12:35:45","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=155007"},"modified":"2026-04-13T11:06:51","modified_gmt":"2026-04-13T09:06:51","slug":"hashtags-de-moda-en-twitter","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/es\/trending-hashtags-on-twitter\/","title":{"rendered":"\u00bfC\u00f3mo pueden las marcas seguir los hashtags en X (Twitter)? Gu\u00eda y herramientas para 2026"},"content":{"rendered":"<p>Cuando Taylor Swift lanza un nuevo \u00e1lbum, hashtags como #TS11 pueden generar miles de publicaciones en X en s\u00f3lo unas horas. Y mientras <em>puede<\/em> rastrear un hashtag en X, la plataforma no te dir\u00e1 cu\u00e1ntas veces se ha utilizado ni c\u00f3mo ha evolucionado la conversaci\u00f3n.<\/p>\n\n\n\n<p>Esto dificulta que las marcas midan el rendimiento de las campa\u00f1as o controlen los hashtags de marca.<\/p>\n\n\n\n<p>En esta gu\u00eda, aprender\u00e1s c\u00f3mo hacer un seguimiento de los hashtags en X y qu\u00e9 herramientas pueden ayudarte a analizarlos de la forma correcta.<\/p>\n\n\n<style>.acf-key-takeaways__heading{padding:22px 30px 20px;margin:0;font-weight:600;display:inline-flex;align-items:center;gap:1.1875rem;border:1px solid #c3e1d2;border-bottom:none;border-top-left-radius:1.25rem;border-top-right-radius:1.25rem}@media(min-width: 768px){.acf-key-takeaways__heading{padding:22px 40px 20px;gap:1.4375rem}}.acf-key-takeaways__icon{width:1.625rem;height:1.625rem;background-color:#9cbfaf;border-radius:50%;display:flex;align-items:center;justify-content:center}.acf-key-takeaways__list{border:1px solid #c3e1d2;border-top-right-radius:1.25rem;border-bottom-right-radius:1.25rem;border-bottom-left-radius:1.25rem;margin:0;padding:0;list-style:none;overflow:hidden}.acf-key-takeaways__item{padding:28px 34px 28px 61px;background-color:#e8f4ee;margin:0;border-bottom:1px solid #c3e1d2;position:relative}@media(min-width: 768px){.acf-key-takeaways__item{padding:28px 54px 28px 81px}}.acf-key-takeaways__item::before{content:\"\";position:absolute;top:35px;left:28px;width:.75rem;height:.75rem;background-color:#9cbfaf;border-radius:50%}@media(min-width: 768px){.acf-key-takeaways__item::before{top:39px;left:40px}}.acf-key-takeaways__item:nth-child(even){background-color:#dfefe7}.acf-key-takeaways__item:last-child{border-bottom:none}.acf-key-takeaways__title{font-weight:600;margin-bottom:.625rem}.acf-key-takeaways__text{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin:0}@media(min-width: 768px){.acf-key-takeaways__text{font-size:18px;line-height:30px}}.single-post-content__content h3.acf-key-takeaways__heading{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h3.acf-key-takeaways__heading{font-size:18px;line-height:30px}}.single-post-content__content h4.acf-key-takeaways__title{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h4.acf-key-takeaways__title{font-size:18px;line-height:30px}}.single-post-content__content p.acf-key-takeaways__text{line-height:1.875rem}@media(max-width: 768px){.single-post-content__content p.acf-key-takeaways__text{font-size:1rem !important}}<\/style><div class=\"acf-key-takeaways\">\n    <h3 class=\"acf-key-takeaways__heading\">\n        <span class=\"acf-key-takeaways__icon\">\n            <svg width=\"10\" height=\"12\" viewbox=\"0 0 10 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M8.41177 0C8.8341 0 9.17647 0.34237 9.17647 0.764706V11.0882C9.17647 11.3821 9.00815 11.6501                8.74334 11.7775C8.47839 11.9049 8.16337 11.8693 7.93382 11.6857L4.58824 9.00919L1.24265 11.6857C1.01311                11.8693 0.698079 11.9049 0.433134 11.7775C0.168324 11.6501 0 11.3821 0 11.0882V0.764706C0 0.561893                0.0806248 0.367445 0.224035 0.224035C0.367445 0.0806248 0.561893 0 0.764706 0H8.41177ZM1.52941                9.49609L4.11029 7.43199C4.38958 7.20856 4.78689 7.20856 5.06618 7.43199L7.64706                9.49609V1.52941H1.52941V9.49609Z\" fill=\"black\"\/>\n            <\/svg>\n        <\/span>\n        Principales conclusiones:    <\/h3>\n    <ul class=\"acf-key-takeaways__list\">\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">X no proporciona an\u00e1lisis completos de hashtags de forma nativa<\/h4>\n                <p class=\"acf-key-takeaways__text\">Puedes buscar hashtags en X, pero la plataforma no muestra cu\u00e1ntas veces se ha utilizado un hashtag, c\u00f3mo se ha comportado a lo largo del tiempo o qui\u00e9n ha impulsado la conversaci\u00f3n. Las anal\u00edticas nativas se centran principalmente en el rendimiento de tus propias publicaciones.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">\u00bfOfrece X Premium informaci\u00f3n sobre hashtags en toda la plataforma?<\/h4>\n                <p class=\"acf-key-takeaways__text\">No. Los an\u00e1lisis premium pueden mostrar m\u00e9tricas de participaci\u00f3n como clics o impresiones de tus tweets, pero no revelan el volumen general de hashtags, el sentimiento o el rendimiento de la competencia en la plataforma.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Se necesitan herramientas de terceros para medir el rendimiento de X hashtags<\/h4>\n                <p class=\"acf-key-takeaways__text\">Herramientas como Brand24, Tweet Binder, Twitonomy, TrackMyHashtag o Fedica recopilan las publicaciones p\u00fablicas que utilizan un hashtag y calculan m\u00e9tricas como el alcance, el sentimiento, la participaci\u00f3n y la actividad de las personas influyentes.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Las distintas herramientas se centran en diferentes tipos de an\u00e1lisis<\/h4>\n                <p class=\"acf-key-takeaways__text\">Algunas herramientas se especializan en informes de campa\u00f1a y datos hist\u00f3ricos, mientras que otras se centran en la supervisi\u00f3n en tiempo real, la identificaci\u00f3n de personas influyentes o la comprensi\u00f3n de la audiencia.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">El seguimiento de hashtags ayuda a medir el impacto y las tendencias de la campa\u00f1a<\/h4>\n                <p class=\"acf-key-takeaways__text\">El seguimiento de hashtags en X permite a las marcas analizar el alcance de las campa\u00f1as, descubrir personas influyentes, seguir el sentimiento e identificar picos de conversaci\u00f3n durante eventos o momentos de tendencia.<\/p>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how\"><strong><strong>C\u00f3mo seguir hashtags directamente en X<\/strong><\/strong><\/h2>\n\n\n\n<p>Antes de lanzarte a utilizar herramientas externas, conviene que te familiarices con lo que puedes hacer directamente en X. <\/p>\n\n\n\n<p>Te ofrece unas cuantas formas sencillas de explorar hashtags y seguir conversaciones, aunque el acceso depende de si est\u00e1s en un <strong>cuenta gratuita o una suscripci\u00f3n X Premium<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-background\" style=\"background-color:#e8f4ee\"><thead><tr><th class=\"has-text-align-center\" data-align=\"center\"><strong><strong>Caracter\u00edstica<\/strong><\/strong><\/th><th class=\"has-text-align-center\" data-align=\"center\"><strong><strong>Cuenta X gratuita<\/strong><\/strong><\/th><th class=\"has-text-align-center\" data-align=\"center\"><strong>Pagado (X Prima)<\/strong><\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>B\u00fasqueda manual de hashtags<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">\u2705 S\u00ed<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u2705 S\u00ed<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Filtros de b\u00fasqueda<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">\u26a0\ufe0f S\u00ed, pero limitado<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u2705 S\u00ed<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Hashtags y temas de actualidad (<em>Explore<\/em> tab)<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">\u2705 S\u00ed<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u2705 S\u00ed<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>M\u00e9tricas de compromiso posteriores<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">\u2705 S\u00ed<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u2705 S\u00ed<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Columnas de hashtags en tiempo real (X Pro)<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">\u274c No<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u2705 S\u00ed<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Panel de an\u00e1lisis X completo<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">\u274c No<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u2705 S\u00ed<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Res\u00famenes de tendencias de hashtags (Grok AI)<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">\u26a0\ufe0f S\u00ed, pero limitado<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u2705 S\u00ed (SuperGrok)<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"free\"><strong>Caracter\u00edsticas de la cuenta gratuita (B\u00e1sica)<\/strong><\/h3>\n\n\n\n<p>Con una cuenta X gratuita, el seguimiento de hashtags se basa principalmente en <strong>observaci\u00f3n manual <\/strong>y<strong> datos de compromiso sencillos<\/strong>.<\/p>\n\n\n\n<p>He aqu\u00ed las principales opciones disponibles:<\/p>\n\n\n\n<p><strong>1. B\u00fasqueda manual de hashtags<\/strong><\/p>\n\n\n\n<p>La forma m\u00e1s f\u00e1cil de comprobar un hashtag es a trav\u00e9s de la barra de b\u00fasqueda de X.<\/p>\n\n\n<style>.acf-numeric-list__list{list-style:none;padding:0;margin:0}.acf-numeric-list__item{display:grid;grid-template-columns:1.875rem 1fr;grid-template-rows:1fr;align-items:center;gap:1.5625rem;margin-bottom:.9375rem}.acf-numeric-list__item:last-child{margin-bottom:0}.acf-numeric-list__number{background-color:#00ef88;color:#000;border-radius:50%;width:1.875rem;height:1.875rem;display:flex;align-items:center;justify-content:center;font-weight:600}<\/style><div class=\"acf-numeric-list\">\n    <ul class=\"acf-numeric-list__list\">\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">1<\/span>\n                <span class=\"acf-numeric-list__text\">Escribe el hashtag (por ejemplo, #YTuCampa\u00f1a) en el campo de b\u00fasqueda.<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">2<\/span>\n                <span class=\"acf-numeric-list__text\">Abra la p\u00e1gina de resultados.<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">3<\/span>\n                <span class=\"acf-numeric-list__text\">Cambiar entre Top y Latest posts.<\/span>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<p><strong>Top<\/strong> muestra los mensajes que reciben una mayor participaci\u00f3n:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1e8b368ec8&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f1e8b368ec8\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"492\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/top-posts-x-hashtag-tracking-1.png\" alt=\"\" class=\"wp-image-182011\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/top-posts-x-hashtag-tracking-1.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/top-posts-x-hashtag-tracking-1-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/top-posts-x-hashtag-tracking-1-300x148.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/top-posts-x-hashtag-tracking-1-248x122.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/top-posts-x-hashtag-tracking-1-90x44.png 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Rastrea los hashtags de X (Twitter): X Top posts<\/figcaption><\/figure>\n\n\n\n<p>En <strong>\u00daltima<\/strong> muestra los mensajes en orden cronol\u00f3gico:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1e8b3697d3&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f1e8b3697d3\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"492\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/latest-posts-x-hashtag-tracking-1.png\" alt=\"\" class=\"wp-image-182012\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/latest-posts-x-hashtag-tracking-1.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/latest-posts-x-hashtag-tracking-1-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/latest-posts-x-hashtag-tracking-1-300x148.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/latest-posts-x-hashtag-tracking-1-248x122.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/latest-posts-x-hashtag-tracking-1-90x44.png 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Sigue los hashtags de X (Twitter): X \u00daltimos mensajes<\/figcaption><\/figure>\n\n\n\n<p>Este m\u00e9todo es \u00fatil para navegar r\u00e1pidamente por las conversaciones actuales y ver c\u00f3mo la gente utiliza un hashtag espec\u00edfico.<\/p>\n\n\n\n<p><strong>2. Secciones Explorar y Tendencias<\/strong><\/p>\n\n\n\n<p>En <strong>Explore<\/strong> destaca los temas y hashtags m\u00e1s populares en la plataforma.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1e8b36a21e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f1e8b36a21e\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"999\" height=\"494\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/explore-tab-x-tracking-hashtags-1.png\" alt=\"\" class=\"wp-image-182013\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/explore-tab-x-tracking-hashtags-1.png 999w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/explore-tab-x-tracking-hashtags-1-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/explore-tab-x-tracking-hashtags-1-300x148.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/explore-tab-x-tracking-hashtags-1-248x123.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/explore-tab-x-tracking-hashtags-1-90x45.png 90w\" sizes=\"auto, (max-width: 999px) 100vw, 999px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Rastrea los hashtags de X (Twitter): Pesta\u00f1a X Explorar <\/figcaption><\/figure>\n\n\n\n<p>Puedes utilizarlo para:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>detectar conversaciones emergentes,<\/li>\n\n\n\n<li>ver qu\u00e9 hashtags ganan tracci\u00f3n en este momento,<\/li>\n\n\n\n<li>encontrar temas relacionados con el sector que merezca la pena seguir.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-background\" style=\"background-color:#E8F4EE\">\n\n<b>\u26a0\ufe0f Nota importante<\/b><br><br>\n\nLas tendencias mostradas en el <i>Explore<\/i> y <i>Tendencias<\/i> pesta\u00f1as son a menudo <b>personalizado y basado en la ubicaci\u00f3n<\/b>, por lo que los resultados pueden variar de un usuario a otro.\n<\/p>\n\n\n\n<p><strong>3. An\u00e1lisis a posteriori<\/strong><\/p>\n\n\n\n<p>X ofrece estad\u00edsticas b\u00e1sicas de participaci\u00f3n para publicaciones individuales. Si haces clic en el icono de an\u00e1lisis de una de tus publicaciones, podr\u00e1s consultar m\u00e9tricas como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>vistas<\/li>\n\n\n\n<li>le gusta<\/li>\n\n\n\n<li>vuelve a publicar<\/li>\n\n\n\n<li>responde<\/li>\n<\/ul>\n\n\n\n<p>Tenga en cuenta que estas ideas s\u00f3lo cubren <strong>su propio contenido<\/strong>, no la conversaci\u00f3n general en torno a un hashtag.<\/p>\n\n\n\n<p><strong>4. Listas X<\/strong><\/p>\n\n\n\n<p>Otra soluci\u00f3n es crear <strong>X Listas<\/strong>:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1e8b36acdf&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f1e8b36acdf\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"494\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/x-lists-hashtag-tracking-1.png\" alt=\"\" class=\"wp-image-182014\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/x-lists-hashtag-tracking-1.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/x-lists-hashtag-tracking-1-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/x-lists-hashtag-tracking-1-300x148.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/x-lists-hashtag-tracking-1-248x123.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/x-lists-hashtag-tracking-1-90x44.png 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Seguimiento de hashtags X (Twitter): X Creaci\u00f3n de listas<\/figcaption><\/figure>\n\n\n\n<p>Puede agrupar cuentas que<strong> utilizar con frecuencia un determinado hashtag <\/strong>y supervisar juntos sus publicaciones. Esto puede ayudarte a realizar un seguimiento manual de las conversaciones relevantes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"premium\"><strong>Funciones disponibles con X Premium<\/strong><\/h3>\n\n\n\n<p>Algunas opciones adicionales de supervisi\u00f3n y an\u00e1lisis s\u00f3lo est\u00e1n disponibles con <strong>X Suscripciones Premium (Basic, Premium o Premium+)<\/strong>.<\/p>\n\n\n\n<p><strong>1. Columnas de hashtags en X Pro (antes TweetDeck)<\/strong><\/p>\n\n\n\n<p>Si utiliza <strong>X Pro<\/strong>, puedes crear una columna dedicada a un hashtag.<\/p>\n\n\n\n<p>Esto te permite:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>controlar en tiempo real las publicaciones que utilizan un hashtag,<\/li>\n\n\n\n<li>mantener visibles varios hashtags a la vez,<\/li>\n\n\n\n<li>observar las conversaciones sin buscarlas repetidamente.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1e8b36b711&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f1e8b36b711\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"496\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/hashtag-tracking-columns-x-premium-1.png\" alt=\"\" class=\"wp-image-182015\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/hashtag-tracking-columns-x-premium-1.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/hashtag-tracking-columns-x-premium-1-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/hashtag-tracking-columns-x-premium-1-300x149.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/hashtag-tracking-columns-x-premium-1-248x123.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/hashtag-tracking-columns-x-premium-1-90x45.png 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Seguimiento de hashtags en X (Twitter): Columnas de hashtags en X Pro<\/figcaption><\/figure>\n\n\n\n<p>Para muchos gestores de redes sociales, \u00e9sta es la forma nativa m\u00e1s c\u00f3moda de seguir los debates en curso.<\/p>\n\n\n\n<p><strong>2. Cuadro de mandos completo de X Analytics<\/strong><\/p>\n\n\n\n<p>Los abonados Premium pueden acceder al <strong>X Panel de an\u00e1lisis<\/strong>, que proporciona una visi\u00f3n m\u00e1s amplia a nivel de cuenta y datos de audiencia.&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1e8b36c0d1&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f1e8b36c0d1\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"682\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/x-twitter-analytics-dashboard-2-1.png\" alt=\"\" class=\"wp-image-182016\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/x-twitter-analytics-dashboard-2-1.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/x-twitter-analytics-dashboard-2-1-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/x-twitter-analytics-dashboard-2-1-300x205.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/x-twitter-analytics-dashboard-2-1-233x159.png 233w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/x-twitter-analytics-dashboard-2-1-90x61.png 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Seguimiento de hashtags de X (Twitter): Tablero de X Analytics<\/figcaption><\/figure>\n\n\n\n<p>Aunque esto puede ayudar a evaluar su propio rendimiento, sigue centr\u00e1ndose principalmente en <strong>la actividad de su cuenta en lugar de los an\u00e1lisis de todo el hashtag<\/strong>.<\/p>\n\n\n\n<p><strong>3. Inteligencia Artificial<\/strong><\/p>\n\n\n\n<p>Los usuarios Premium tambi\u00e9n pueden utilizar <strong>Inteligencia Artificial<\/strong> para resumir los temas o hashtags de moda y explorar las conversaciones mediante sugerencias basadas en IA. <\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#E8F4EE\">\n\n<b>\u26a0\ufe0f Nota importante<\/b><br><br>\n\nA partir de 2026, Grok ofrece <b>acceso gratuito limitado con l\u00edmites de uso<\/b>, mientras que las funciones avanzadas y los l\u00edmites de uso m\u00e1s elevados requieren una suscripci\u00f3n X Premium.\n<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1e8b36cbb9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f1e8b36cbb9\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"541\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/grok-ai-x-tracking-hashtags-1.png\" alt=\"\" class=\"wp-image-182017\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/grok-ai-x-tracking-hashtags-1.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/grok-ai-x-tracking-hashtags-1-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/grok-ai-x-tracking-hashtags-1-300x162.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/grok-ai-x-tracking-hashtags-1-248x134.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/grok-ai-x-tracking-hashtags-1-90x49.png 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Rastrea X hashtags (Twitter): Grok AI<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what\"><strong>Qu\u00e9 hace bien el seguimiento X nativo<\/strong><\/h2>\n\n\n\n<p>Las funciones nativas son \u00fatiles para:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>navegar por las conversaciones en torno a un hashtag,<\/li>\n\n\n\n<li>detectar los temas de moda en tiempo real,<\/li>\n\n\n\n<li>navegar por los posts en tiempo real,<\/li>\n\n\n\n<li>comprobar la participaci\u00f3n en su propio contenido.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"when\"><strong>Cuando el seguimiento nativo de hashtags se vuelve limitante<\/strong><\/h2>\n\n\n\n<p>Estas opciones X (Twitter) son ideales para <strong>vigilar las conversaciones<\/strong>, pero est\u00e1n m\u00e1s pensados para navegar por los contenidos que para analizarlos.<\/p>\n\n\n\n<p>Por ejemplo, X no proporciona herramientas integradas para medir f\u00e1cilmente:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>alcance total<\/strong> de un hashtag,<\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/es\/como-ver-cuantas-veces-se-ha-utilizado-un-hashtag-en-twitter\/\" title=\"\">cu\u00e1ntas veces se ha utilizado un hashtag<\/a>,<\/li>\n\n\n\n<li>c\u00f3mo el volumen de mensajes <strong>cambios a lo largo del tiempo<\/strong>,<\/li>\n\n\n\n<li><strong>sentimiento<\/strong> en torno a la conversaci\u00f3n,<\/li>\n\n\n\n<li>cuyos autores generan el <strong>mayor impacto<\/strong>,<\/li>\n\n\n\n<li>o c\u00f3mo un hashtag <strong>se compara con otro<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p>Si est\u00e1s llevando a cabo una campa\u00f1a de hashtags, haciendo un seguimiento de un hashtag de marca o preparando informes de rendimiento, estos datos cobran importancia.<\/p>\n\n\n\n<p>Por eso, los profesionales del marketing suelen combinar las funciones nativas de la plataforma con <strong>herramientas de seguimiento que recopilan y analizan datos de hashtags a lo largo del tiempo<\/strong>.<\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">\u00a1Empieza a rastrear hashtags en X!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=488\" class=\"acf-simple-cta__btn\" target=\"\">Iniciar prueba<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tools\"><strong>X (Twitter) herramientas de seguimiento de hashtags<\/strong><\/h2>\n\n\n\n<p>A continuaci\u00f3n se muestra una comparaci\u00f3n de las 5 herramientas m\u00e1s populares para el seguimiento de hashtags en X.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-background\" style=\"background-color:#e8f4ee\"><thead><tr><th class=\"has-text-align-center\" data-align=\"center\"><strong>Herramienta<\/strong><\/th><th class=\"has-text-align-center\" data-align=\"center\"><strong>Lo mejor para<\/strong><\/th><th class=\"has-text-align-center\" data-align=\"center\"><strong><strong>Las X mejores funciones de seguimiento de hashtags<\/strong><\/strong><\/th><th class=\"has-text-align-center\" data-align=\"center\"><strong>Qu\u00e9 podr\u00eda ser mejor<\/strong><\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Brand24<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">Seguimiento mediante IA de campa\u00f1as de hashtags y conversaciones en l\u00ednea<\/td><td class=\"has-text-align-center\" data-align=\"center\">Seguimiento de hashtags en tiempo real, an\u00e1lisis de opiniones y tendencias, AI Brand Assistant<\/td><td class=\"has-text-align-center\" data-align=\"center\">Poca profundidad hist\u00f3rica<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong><strong><strong>TweetBinder<\/strong><\/strong><\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">Medir el rendimiento de los hashtags durante eventos y campa\u00f1as<\/td><td class=\"has-text-align-center\" data-align=\"center\">Seguimiento hist\u00f3rico y en tiempo real de hashtags, clasificaciones de colaboradores<\/td><td class=\"has-text-align-center\" data-align=\"center\">Limitado a X datos<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Twitonom\u00eda<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">Exploraci\u00f3n de conversaciones sobre hashtags e identificaci\u00f3n de colaboradores influyentes<\/td><td class=\"has-text-align-center\" data-align=\"center\">An\u00e1lisis de b\u00fasqueda de hashtags, gr\u00e1ficos de an\u00e1lisis visual, identificaci\u00f3n de personas influyentes<\/td><td class=\"has-text-align-center\" data-align=\"center\">Los an\u00e1lisis avanzados y los intervalos de fechas personalizados requieren planes de pago<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>TrackMyHashtag<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">An\u00e1lisis profundo de hashtags y an\u00e1lisis hist\u00f3rico de campa\u00f1as<\/td><td class=\"has-text-align-center\" data-align=\"center\">Datos X hist\u00f3ricos, seguimiento de hashtags en tiempo real, clasificaci\u00f3n de influenciadores<\/td><td class=\"has-text-align-center\" data-align=\"center\">Centrado principalmente en X, supervisi\u00f3n limitada m\u00e1s amplia<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Fedica<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">Comprender la audiencia que hay detr\u00e1s de las conversaciones con hashtags<\/td><td class=\"has-text-align-center\" data-align=\"center\">Perspectivas demogr\u00e1ficas de la audiencia, cartograf\u00eda geogr\u00e1fica de las conversaciones<\/td><td class=\"has-text-align-center\" data-align=\"center\">Los informes avanzados y los an\u00e1lisis m\u00e1s profundos requieren planes de pago<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"has-background\" style=\"background-color:#E8F4EE\">\n\n<b>\u26a0\ufe0f Metodolog\u00eda de la investigaci\u00f3n<\/b><br><br>\n\nA la hora de seleccionar estas herramientas, di prioridad a 5 factores clave: precisi\u00f3n de los datos e integraci\u00f3n oficial con la API, gran profundidad anal\u00edtica, precio asequible y acceso a datos hist\u00f3ricos. Tambi\u00e9n revis\u00e9 los comentarios de los usuarios en dos importantes plataformas de revisi\u00f3n: G2 y Capterra.<br><br>En muchos casos, el uso conjunto de dos herramientas puede ofrecerte una visi\u00f3n m\u00e1s completa, as\u00ed que si\u00e9ntete libre de mezclar y combinar siempre que funcione para tu flujo de trabajo.\n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"brand24\"><strong>01 Brand24<\/strong><\/h3>\n\n\n<style>.b24-reviews{background-color:#e8f4ee;padding:30px 25px;border-radius:20px;max-width:640px;margin-bottom:30px;margin-top:30px}.b24-reviews:first-child{margin-top:0}@media(min-width: 768px){.b24-reviews{padding:29px 40px}}.b24-reviews__list{display:flex;gap:30px 0px;flex-wrap:wrap}@media(min-width: 768px){.b24-reviews__list{flex-wrap:nowrap;justify-content:space-between}}.b24-reviews__item{display:flex;flex-direction:column;align-items:flex-start;position:relative;position:relative;padding-left:20px;padding-right:20px;border-left:1px solid #d4e5dc;width:50%;flex-grow:1}@media(min-width: 768px){.b24-reviews__item{width:auto;padding-left:30px;padding-right:26px}}@media(max-width: 991px){.b24-reviews__item:nth-child(3),.b24-reviews__item:nth-child(5){border-left:none;padding-left:0}}.b24-reviews__item:first-child{border-left:none;padding-left:0}.b24-reviews__item:last-child{padding-right:0}.b24-reviews__icon svg{max-height:19px}.b24-reviews__rating,.b24-reviews__icon{margin-bottom:12px;text-align:left}.b24-reviews__stars-wrapper{position:relative;display:inline-block;width:103px;height:16px}.b24-reviews__stars-bg{position:absolute;top:0;left:0;width:100%;height:100%;color:#c6d6ce}.b24-reviews__stars-bg svg{display:block;width:100%;height:100%}.b24-reviews__stars-fg{position:absolute;top:0;left:0;height:100%;overflow:hidden;color:#ffae00;white-space:nowrap}.b24-reviews__stars-fg svg{display:block;width:103px;height:16px}.b24-reviews__text p{margin:0;font-size:14px !important;line-height:20px !important}@media(min-width: 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class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"46 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 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14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                    <div class=\"b24-reviews__stars-fg\" style=\"width: 92%;\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>4.6\/5<\/strong> - G2 (322 opiniones)<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                  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                         <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>4.7\/5<\/strong> - Capterra (253 opiniones)<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 2.46429C0.88125 2.09127 1.305 1.90476 1.8 1.90476H2.7V0H4.5V1.90476H11.7V0H13.5V1.90476H14.4C14.895 1.90476 15.3188 2.09127 15.6713 2.46429C16.0238 2.8373 16.2 3.28571 16.2 3.80952V9.21429C15.915 9.07143 15.6225 8.95238 15.3225 8.85714C15.0225 8.7619 14.715 8.69048 14.4 8.64286V7.61905H1.8V17.1429H7.47C7.575 17.4921 7.69875 17.8254 7.84125 18.1429C7.98375 18.4603 8.1525 18.7619 8.3475 19.0476H1.8ZM13.5 20C12.255 20 11.1938 19.5357 10.3162 18.6071C9.43875 17.6786 9 16.5556 9 15.2381C9 13.9206 9.43875 12.7976 10.3162 11.869C11.1938 10.9405 12.255 10.4762 13.5 10.4762C14.745 10.4762 15.8062 10.9405 16.6838 11.869C17.5613 12.7976 18 13.9206 18 15.2381C18 16.5556 17.5613 17.6786 16.6838 18.6071C15.8062 19.5357 14.745 20 13.5 20ZM15.0075 17.5L15.6375 16.8333L13.95 15.0476V12.381H13.05V15.4286L15.0075 17.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><span style=\"font-weight: 400\"><strong>14 d\u00edas<\/strong> prueba gratuita disponible<\/span><\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 0.5875C17.8042 0.979167 18 1.45 18 2V4.5H16V2H2V16H16V13.5H18V16C18 16.55 17.8042 17.0208 17.4125 17.4125C17.0208 17.8042 16.55 18 16 18H2ZM10 14C9.45 14 8.97917 13.8042 8.5875 13.4125C8.19583 13.0208 8 12.55 8 12V6C8 5.45 8.19583 4.97917 8.5875 4.5875C8.97917 4.19583 9.45 4 10 4H17C17.55 4 18.0208 4.19583 18.4125 4.5875C18.8042 4.97917 19 5.45 19 6V12C19 12.55 18.8042 13.0208 18.4125 13.4125C18.0208 13.8042 17.55 14 17 14H10ZM17 12V6H10V12H17ZM13 10.5C13.4167 10.5 13.7708 10.3542 14.0625 10.0625C14.3542 9.77083 14.5 9.41667 14.5 9C14.5 8.58333 14.3542 8.22917 14.0625 7.9375C13.7708 7.64583 13.4167 7.5 13 7.5C12.5833 7.5 12.2292 7.64583 11.9375 7.9375C11.6458 8.22917 11.5 8.58333 11.5 9C11.5 9.41667 11.6458 9.77083 11.9375 10.0625C12.2292 10.3542 12.5833 10.5 13 10.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><span style=\"font-weight: 400\">En <strong>$199\/mes<\/strong><\/span><\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p>Brand24 es una <a href=\"https:\/\/brand24.com\/blog\/es\/que-es-la-escucha-social\/\" title=\"\">escucha social<\/a> y <a href=\"https:\/\/brand24.com\/blog\/es\/herramientas-de-seguimiento-de-medios\/\" title=\"\">herramienta de seguimiento de medios<\/a> que rastrea hashtags (y palabras clave o mentions de marca) en X y otras plataformas sociales, as\u00ed como en fuentes no sociales (como noticias, blogs o foros).&nbsp;<\/p>\n\n\n\n<p>Recopila hashtag mention en tiempo real y los convierte en perspectivas estructuradas y visualizaciones de datos. Brand24 tambi\u00e9n utiliza <strong>Funciones basadas en IA<\/strong> para resumir los debates, sacar a la luz las tendencias en torno a tu hashtag o analizar tu visibilidad en chatbots de IA.<\/p>\n\n\n\n<p><strong><strong><strong>\ud83d\udd11&nbsp;<\/strong>Caracter\u00edsticas principales<\/strong><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Seguimiento de hashtags en tiempo real<\/strong> - Rastrea X publicaciones que utilicen un hashtag espec\u00edfico a medida que aparecen en l\u00ednea.<\/li>\n\n\n\n<li><strong>An\u00e1lisis del alcance de los hashtags<\/strong> - Mide el alcance potencial de las publicaciones que utilizan un hashtag.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/brand24.com\/blog\/es\/analisis-de-opiniones\/\" title=\"\">An\u00e1lisis del sentimiento<\/a><\/strong> - Clasifica autom\u00e1ticamente los mention como positivos, neutros o negativos.<\/li>\n\n\n\n<li><strong>Alertas de tormenta<\/strong> - Recibe notificaciones cuando la actividad de los hashtags aumente inesperadamente.<\/li>\n\n\n\n<li><strong>Identificaci\u00f3n de personas influyentes<\/strong> - Busca las cuentas que generan m\u00e1s interacci\u00f3n en torno a un hashtag.<\/li>\n\n\n\n<li><strong>AI Insights y Asistente de Marca<\/strong> - Resume r\u00e1pidamente X conversaciones y tendencias en torno a hashtags rastreados.<\/li>\n<\/ul>\n\n\n\n<p><strong>Lo mejor para<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Marcas que hacen campa\u00f1as de hashtags<\/li>\n\n\n\n<li>Los equipos de relaciones p\u00fablicas supervisan las conversaciones sobre las marcas<\/li>\n\n\n\n<li>Los equipos de marketing analizan el rendimiento de las campa\u00f1as<\/li>\n\n\n\n<li>Agencias que rastrean hashtags de la competencia<\/li>\n<\/ul>\n\n\n\n<p><strong>\ud83d\udcaa Puntos fuertes<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Rastrea hashtags y mentions en muchas plataformas, no s\u00f3lo en X<\/li>\n\n\n\n<li>Los res\u00famenes de inteligencia artificial facilitan la comprensi\u00f3n de grandes conversaciones<\/li>\n\n\n\n<li>Las alertas en tiempo real ayudan a los equipos a reaccionar r\u00e1pidamente ante los picos de debate.<\/li>\n<\/ul>\n\n\n\n<p><strong>\ud83d\udc4e \u00bfQu\u00e9 podr\u00eda ser mejor<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Falta de datos hist\u00f3ricos profundos<\/li>\n\n\n\n<li>Establecer las palabras clave y los filtros adecuados puede requerir un poco de configuraci\u00f3n inicial<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1e8b370680&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f1e8b370680\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"540\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/brand24-dashboard-x-tracking-hashtags-1.png\" alt=\"\" class=\"wp-image-182019\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/brand24-dashboard-x-tracking-hashtags-1.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/brand24-dashboard-x-tracking-hashtags-1-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/brand24-dashboard-x-tracking-hashtags-1-300x162.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/brand24-dashboard-x-tracking-hashtags-1-248x134.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/brand24-dashboard-x-tracking-hashtags-1-90x49.png 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Seguimiento de hashtags X (Twitter): Brand24 salpicadero<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"tweetbinder\"><strong>02 TweetBinder<\/strong><\/h3>\n\n\n<div class=\"b24-reviews b24-reviews--default\">\n    <div class=\"b24-reviews__container\">\n                    <div class=\"b24-reviews__list\">\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"44 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 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  <\/svg>\n                                    <\/div>\n                                    <div class=\"b24-reviews__stars-fg\" style=\"width: 88%;\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 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9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>4.4\/5<\/strong> - G2 (15 rese\u00f1as)<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 2.46429C0.88125 2.09127 1.305 1.90476 1.8 1.90476H2.7V0H4.5V1.90476H11.7V0H13.5V1.90476H14.4C14.895 1.90476 15.3188 2.09127 15.6713 2.46429C16.0238 2.8373 16.2 3.28571 16.2 3.80952V9.21429C15.915 9.07143 15.6225 8.95238 15.3225 8.85714C15.0225 8.7619 14.715 8.69048 14.4 8.64286V7.61905H1.8V17.1429H7.47C7.575 17.4921 7.69875 17.8254 7.84125 18.1429C7.98375 18.4603 8.1525 18.7619 8.3475 19.0476H1.8ZM13.5 20C12.255 20 11.1938 19.5357 10.3162 18.6071C9.43875 17.6786 9 16.5556 9 15.2381C9 13.9206 9.43875 12.7976 10.3162 11.869C11.1938 10.9405 12.255 10.4762 13.5 10.4762C14.745 10.4762 15.8062 10.9405 16.6838 11.869C17.5613 12.7976 18 13.9206 18 15.2381C18 16.5556 17.5613 17.6786 16.6838 18.6071C15.8062 19.5357 14.745 20 13.5 20ZM15.0075 17.5L15.6375 16.8333L13.95 15.0476V12.381H13.05V15.4286L15.0075 17.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>F<\/strong><span style=\"font-weight: 400\"><strong>ree trial<\/strong> disponible<\/span><\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 0.5875C17.8042 0.979167 18 1.45 18 2V4.5H16V2H2V16H16V13.5H18V16C18 16.55 17.8042 17.0208 17.4125 17.4125C17.0208 17.8042 16.55 18 16 18H2ZM10 14C9.45 14 8.97917 13.8042 8.5875 13.4125C8.19583 13.0208 8 12.55 8 12V6C8 5.45 8.19583 4.97917 8.5875 4.5875C8.97917 4.19583 9.45 4 10 4H17C17.55 4 18.0208 4.19583 18.4125 4.5875C18.8042 4.97917 19 5.45 19 6V12C19 12.55 18.8042 13.0208 18.4125 13.4125C18.0208 13.8042 17.55 14 17 14H10ZM17 12V6H10V12H17ZM13 10.5C13.4167 10.5 13.7708 10.3542 14.0625 10.0625C14.3542 9.77083 14.5 9.41667 14.5 9C14.5 8.58333 14.3542 8.22917 14.0625 7.9375C13.7708 7.64583 13.4167 7.5 13 7.5C12.5833 7.5 12.2292 7.64583 11.9375 7.9375C11.6458 8.22917 11.5 8.58333 11.5 9C11.5 9.41667 11.6458 9.77083 11.9375 10.0625C12.2292 10.3542 12.5833 10.5 13 10.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><span style=\"font-weight: 400\">En <strong>$62,99\/mes<\/strong><\/span><\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p>TweetBinder es una herramienta de an\u00e1lisis de hashtags y palabras clave creada espec\u00edficamente para X (Twitter). Se utiliza com\u00fanmente para <a href=\"https:\/\/brand24.com\/blog\/es\/supervisar-el-rendimiento-de-los-hashtags\/\" title=\"\">supervisar el rendimiento de los hashtags<\/a> durante actos, campa\u00f1as o debates en directo.<\/p>\n\n\n\n<p>En lugar de examinar las publicaciones manualmente, TweetBinder re\u00fane X publicaciones en informes estructurados que muestran la actividad, la participaci\u00f3n y los principales colaboradores.<\/p>\n\n\n\n<p><strong><strong><strong>\ud83d\udd11&nbsp;<\/strong>Caracter\u00edsticas principales<\/strong><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Informes de an\u00e1lisis de hashtags<\/strong> - analizar los tweets que utilizan un hashtag espec\u00edfico<\/li>\n\n\n\n<li><strong>Recogida de tweets en tiempo real<\/strong> - supervisar los mensajes a medida que aparecen en X<\/li>\n\n\n\n<li><strong>Clasificaci\u00f3n de los principales contribuidores<\/strong> - identificar a los usuarios que generan m\u00e1s engagement<\/li>\n\n\n\n<li><strong>M\u00e9tricas de compromiso<\/strong> - rastrea los \"me gusta\", los \"reposts\" y las respuestas relacionadas con un hashtag<\/li>\n\n\n\n<li><strong>Informes de hashtags de eventos<\/strong> - medir la actividad de hashtags durante conferencias o campa\u00f1as<\/li>\n\n\n\n<li><strong>Informes exportables<\/strong> - descargar an\u00e1lisis de hashtags para presentaciones o informes<\/li>\n\n\n\n<li><strong>Tablas de actividades<\/strong> - visualizar cu\u00e1ndo un hashtag es m\u00e1s activo<\/li>\n<\/ul>\n\n\n\n<p><strong>Lo mejor para<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Los vendedores analizan el rendimiento de los hashtags en X<\/li>\n\n\n\n<li>Organizadores de eventos que rastrean hashtags de conferencias o eventos<\/li>\n\n\n\n<li>Agencias que preparan informes sobre los resultados de las campa\u00f1as<\/li>\n\n\n\n<li>Los equipos de medios sociales miden la participaci\u00f3n en torno a conversaciones espec\u00edficas<\/li>\n<\/ul>\n\n\n\n<p><strong>\ud83d\udcaa Puntos fuertes<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>An\u00e1lisis de hashtags espec\u00edficos para campa\u00f1as y eventos X<\/li>\n\n\n\n<li>Informes visuales claros y clasificaciones de colaboradores que destacan a los participantes clave en la conversaci\u00f3n<\/li>\n<\/ul>\n\n\n\n<p><strong>\ud83d\udc4e \u00bfQu\u00e9 podr\u00eda ser mejor<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Centrado principalmente en los datos X, con una supervisi\u00f3n multiplataforma limitada.<\/li>\n\n\n\n<li>Los informes gratuitos est\u00e1n limitados en el n\u00famero de tweets y el intervalo de tiempo analizado<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1e8b37247e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f1e8b37247e\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"699\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/tweet-binder-dashboard-1-1-1.png\" alt=\"\" class=\"wp-image-181533\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/tweet-binder-dashboard-1-1-1.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/tweet-binder-dashboard-1-1-1-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/tweet-binder-dashboard-1-1-1-300x210.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/tweet-binder-dashboard-1-1-1-227x159.png 227w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/tweet-binder-dashboard-1-1-1-90x63.png 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Seguimiento de X hashtags (Twitter): Tablero TweetBinder<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"twitonomy\"><strong>03 Twitonom\u00eda<\/strong><\/h3>\n\n\n<div class=\"b24-reviews b24-reviews--default\">\n    <div class=\"b24-reviews__container\">\n                    <div class=\"b24-reviews__list\">\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"40 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                      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15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>4.0\/5<\/strong> - G2 (12 rese\u00f1as)<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 2.46429C0.88125 2.09127 1.305 1.90476 1.8 1.90476H2.7V0H4.5V1.90476H11.7V0H13.5V1.90476H14.4C14.895 1.90476 15.3188 2.09127 15.6713 2.46429C16.0238 2.8373 16.2 3.28571 16.2 3.80952V9.21429C15.915 9.07143 15.6225 8.95238 15.3225 8.85714C15.0225 8.7619 14.715 8.69048 14.4 8.64286V7.61905H1.8V17.1429H7.47C7.575 17.4921 7.69875 17.8254 7.84125 18.1429C7.98375 18.4603 8.1525 18.7619 8.3475 19.0476H1.8ZM13.5 20C12.255 20 11.1938 19.5357 10.3162 18.6071C9.43875 17.6786 9 16.5556 9 15.2381C9 13.9206 9.43875 12.7976 10.3162 11.869C11.1938 10.9405 12.255 10.4762 13.5 10.4762C14.745 10.4762 15.8062 10.9405 16.6838 11.869C17.5613 12.7976 18 13.9206 18 15.2381C18 16.5556 17.5613 17.6786 16.6838 18.6071C15.8062 19.5357 14.745 20 13.5 20ZM15.0075 17.5L15.6375 16.8333L13.95 15.0476V12.381H13.05V15.4286L15.0075 17.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>F<\/strong><span style=\"font-weight: 400\"><strong>ree versi\u00f3n<\/strong> disponible<\/span><\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 0.5875C17.8042 0.979167 18 1.45 18 2V4.5H16V2H2V16H16V13.5H18V16C18 16.55 17.8042 17.0208 17.4125 17.4125C17.0208 17.8042 16.55 18 16 18H2ZM10 14C9.45 14 8.97917 13.8042 8.5875 13.4125C8.19583 13.0208 8 12.55 8 12V6C8 5.45 8.19583 4.97917 8.5875 4.5875C8.97917 4.19583 9.45 4 10 4H17C17.55 4 18.0208 4.19583 18.4125 4.5875C18.8042 4.97917 19 5.45 19 6V12C19 12.55 18.8042 13.0208 18.4125 13.4125C18.0208 13.8042 17.55 14 17 14H10ZM17 12V6H10V12H17ZM13 10.5C13.4167 10.5 13.7708 10.3542 14.0625 10.0625C14.3542 9.77083 14.5 9.41667 14.5 9C14.5 8.58333 14.3542 8.22917 14.0625 7.9375C13.7708 7.64583 13.4167 7.5 13 7.5C12.5833 7.5 12.2292 7.64583 11.9375 7.9375C11.6458 8.22917 11.5 8.58333 11.5 9C11.5 9.41667 11.6458 9.77083 11.9375 10.0625C12.2292 10.3542 12.5833 10.5 13 10.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><span style=\"font-weight: 400\">En <strong>$19\/mes<\/strong><\/span><\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p>Twitonomy es una herramienta de an\u00e1lisis de X (Twitter) que te permite profundizar en las publicaciones, los hashtags y la actividad de los usuarios m\u00e1s all\u00e1 de la informaci\u00f3n integrada. Es especialmente \u00fatil en <strong>an\u00e1lisis basados en b\u00fasquedas e informes visuales<\/strong> que muestran las tendencias y el rendimiento de los hashtags a lo largo del tiempo.<\/p>\n\n\n\n<p>Para muchos profesionales del marketing, es una forma sencilla de supervisar los hashtags de las campa\u00f1as y exportar informes de an\u00e1lisis limpios y estructurados.<\/p>\n\n\n\n<p><strong><strong><strong>\ud83d\udd11&nbsp;<\/strong>Caracter\u00edsticas principales<\/strong><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>An\u00e1lisis de b\u00fasqueda de hashtags y palabras clave<\/strong> - analizar conversaciones en torno a hashtags, palabras clave o URL espec\u00edficas<\/li>\n\n\n\n<li><strong>Gr\u00e1ficos y an\u00e1lisis visuales<\/strong> - ver c\u00f3mo cambia la actividad de los hashtags y la participaci\u00f3n a lo largo del tiempo<\/li>\n\n\n\n<li><strong>Identificaci\u00f3n de personas influyentes<\/strong> - identificar a los colaboradores m\u00e1s influyentes que participan en una conversaci\u00f3n de hashtags<\/li>\n\n\n\n<li><strong>Mapa interactivo mentions<\/strong> - visualizar d\u00f3nde se publican geogr\u00e1ficamente los tweets que utilizan un hashtag<\/li>\n\n\n\n<li><strong>An\u00e1lisis de hashtags de la competencia<\/strong> - analizar los hashtags utilizados por los competidores y comparar los patrones de participaci\u00f3n<\/li>\n<\/ul>\n\n\n\n<p><strong>Lo mejor para<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Los vendedores exploran el rendimiento de los hashtags en X<\/li>\n\n\n\n<li>Los responsables de las redes sociales analizan las conversaciones de la campa\u00f1a<\/li>\n\n\n\n<li>Equipos que identifican a los colaboradores influyentes en los debates sobre hashtags<\/li>\n\n\n\n<li>Agencias que elaboran informes anal\u00edticos sobre redes sociales<\/li>\n<\/ul>\n\n\n\n<p><strong>\ud83d\udcaa Puntos fuertes<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>An\u00e1lisis visuales claros que ayudan a comprender la actividad de los hashtags a lo largo del tiempo<\/li>\n\n\n\n<li>Funciones \u00fatiles de identificaci\u00f3n de personas influyentes para conversaciones sobre hashtags<\/li>\n<\/ul>\n\n\n\n<p><strong>\ud83d\udc4e \u00bfQu\u00e9 podr\u00eda ser mejor<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Los an\u00e1lisis de b\u00fasqueda avanzada y los intervalos de fechas personalizados suelen requerir un <strong>suscripci\u00f3n de pago<\/strong><\/li>\n\n\n\n<li>Centrado principalmente en <strong>X An\u00e1lisis<\/strong>, con vigilancia limitada fuera de la plataforma<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1e8b3740c3&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f1e8b3740c3\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"919\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/twitonomy-dashboard-1.png\" alt=\"\" class=\"wp-image-181540\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/twitonomy-dashboard-1.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/twitonomy-dashboard-1-13x12.png 13w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/twitonomy-dashboard-1-300x276.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/twitonomy-dashboard-1-173x159.png 173w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/twitonomy-dashboard-1-90x83.png 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Seguimiento de X hashtags (Twitter): Tablero Twitonomy<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">\u00a1Prueba gratis el seguimiento de hashtags en X!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=488\" class=\"acf-simple-cta__btn\" target=\"\">Iniciar prueba<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"trackmyhashtag\"><strong>04 TrackMyHashtag<\/strong><\/h3>\n\n\n<div class=\"b24-reviews b24-reviews--default\">\n    <div class=\"b24-reviews__container\">\n                    <div class=\"b24-reviews__list\">\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"50 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                    <div class=\"b24-reviews__stars-fg\" style=\"width: 100%;\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 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15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>5.0\/5<\/strong> - G2 (2 rese\u00f1as)<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"47 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                    <div class=\"b24-reviews__stars-fg\" style=\"width: 94%;\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>4.7\/5<\/strong> - Capterra (42 opiniones)<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 2.46429C0.88125 2.09127 1.305 1.90476 1.8 1.90476H2.7V0H4.5V1.90476H11.7V0H13.5V1.90476H14.4C14.895 1.90476 15.3188 2.09127 15.6713 2.46429C16.0238 2.8373 16.2 3.28571 16.2 3.80952V9.21429C15.915 9.07143 15.6225 8.95238 15.3225 8.85714C15.0225 8.7619 14.715 8.69048 14.4 8.64286V7.61905H1.8V17.1429H7.47C7.575 17.4921 7.69875 17.8254 7.84125 18.1429C7.98375 18.4603 8.1525 18.7619 8.3475 19.0476H1.8ZM13.5 20C12.255 20 11.1938 19.5357 10.3162 18.6071C9.43875 17.6786 9 16.5556 9 15.2381C9 13.9206 9.43875 12.7976 10.3162 11.869C11.1938 10.9405 12.255 10.4762 13.5 10.4762C14.745 10.4762 15.8062 10.9405 16.6838 11.869C17.5613 12.7976 18 13.9206 18 15.2381C18 16.5556 17.5613 17.6786 16.6838 18.6071C15.8062 19.5357 14.745 20 13.5 20ZM15.0075 17.5L15.6375 16.8333L13.95 15.0476V12.381H13.05V15.4286L15.0075 17.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><span style=\"font-weight: 400\"><strong>5 d\u00edas<\/strong> prueba gratuita disponible<\/span><\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 0.5875C17.8042 0.979167 18 1.45 18 2V4.5H16V2H2V16H16V13.5H18V16C18 16.55 17.8042 17.0208 17.4125 17.4125C17.0208 17.8042 16.55 18 16 18H2ZM10 14C9.45 14 8.97917 13.8042 8.5875 13.4125C8.19583 13.0208 8 12.55 8 12V6C8 5.45 8.19583 4.97917 8.5875 4.5875C8.97917 4.19583 9.45 4 10 4H17C17.55 4 18.0208 4.19583 18.4125 4.5875C18.8042 4.97917 19 5.45 19 6V12C19 12.55 18.8042 13.0208 18.4125 13.4125C18.0208 13.8042 17.55 14 17 14H10ZM17 12V6H10V12H17ZM13 10.5C13.4167 10.5 13.7708 10.3542 14.0625 10.0625C14.3542 9.77083 14.5 9.41667 14.5 9C14.5 8.58333 14.3542 8.22917 14.0625 7.9375C13.7708 7.64583 13.4167 7.5 13 7.5C12.5833 7.5 12.2292 7.64583 11.9375 7.9375C11.6458 8.22917 11.5 8.58333 11.5 9C11.5 9.41667 11.6458 9.77083 11.9375 10.0625C12.2292 10.3542 12.5833 10.5 13 10.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><span style=\"font-weight: 400\">En <strong>$149,99\/mes<\/strong><\/span><\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p>TrackMyHashtag es una herramienta de an\u00e1lisis basada en inteligencia artificial que <strong>rastrea y analiza hashtags<\/strong>, palabras clave y mentions en X (Twitter).<\/p>\n\n\n\n<p>Una de sus grandes caracter\u00edsticas es su <strong>acceso a datos X hist\u00f3ricos<\/strong> que se remonta a 2006, lo que la hace \u00fatil para analizar tanto las campa\u00f1as de hashtags en curso como las pasadas.<\/p>\n\n\n\n<p><strong><strong><strong>\ud83d\udd11&nbsp;<\/strong>Caracter\u00edsticas principales<\/strong><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Seguimiento de hashtags en tiempo real<\/strong> - seguir en directo las conversaciones en torno a hashtags, palabras clave o mention a medida que se producen<\/li>\n\n\n\n<li><strong>Acceso a datos hist\u00f3ricos<\/strong> - obtener datos X archivados que se remontan a 2006 para revisar campa\u00f1as o tendencias pasadas<\/li>\n\n\n\n<li><strong>An\u00e1lisis de resultados<\/strong> - medida <a href=\"https:\/\/brand24.com\/blog\/es\/metricas-hashtag\/\" title=\"\">m\u00e9tricas hashtag<\/a> como el alcance potencial, las impresiones, el volumen de tuits y la actividad de los colaboradores.<\/li>\n\n\n\n<li><strong>Identificaci\u00f3n de personas influyentes<\/strong> - detectar y clasificar autom\u00e1ticamente a las personas m\u00e1s activas e influyentes en la conversaci\u00f3n en torno a un hashtag&nbsp;<\/li>\n\n\n\n<li><strong>Compromiso y pautas de actividad<\/strong> - analizar las horas punta de publicaci\u00f3n y las tendencias de las conversaciones<\/li>\n\n\n\n<li><strong>Informaci\u00f3n geogr\u00e1fica y ling\u00fc\u00edstica<\/strong> - ver d\u00f3nde empiezan las conversaciones y qu\u00e9 idiomas se utilizan<\/li>\n<\/ul>\n\n\n\n<p><strong>Lo mejor para<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Los profesionales del marketing analizan el rendimiento de las campa\u00f1as con hashtags<\/li>\n\n\n\n<li>Los investigadores estudian las conversaciones y tendencias hist\u00f3ricas de la X<\/li>\n\n\n\n<li>Las marcas identifican a los colaboradores influyentes en los debates sobre hashtags<\/li>\n\n\n\n<li>Equipos que comparan las campa\u00f1as de hashtags de la competencia<\/li>\n<\/ul>\n\n\n\n<p><strong>\ud83d\udcaa Puntos fuertes<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Acceso a una enorme cantidad de datos hist\u00f3ricos, que se remontan hasta los primeros archivos X.<\/li>\n\n\n\n<li>An\u00e1lisis detallados sobre el alcance de los hashtags, la participaci\u00f3n y la actividad de los colaboradores<\/li>\n<\/ul>\n\n\n\n<p><strong>\ud83d\udc4e \u00bfQu\u00e9 podr\u00eda ser mejor<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Centrado principalmente en el an\u00e1lisis de X, con una supervisi\u00f3n limitada de otras plataformas.<\/li>\n\n\n\n<li>Los informes de datos hist\u00f3ricos o el seguimiento avanzado pueden requerir planes o solicitudes de datos de pago<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1e8b3762f5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f1e8b3762f5\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"520\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/trackmyhashtag-dashboard-1.png\" alt=\"\" class=\"wp-image-181606\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/trackmyhashtag-dashboard-1.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/trackmyhashtag-dashboard-1-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/trackmyhashtag-dashboard-1-300x156.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/trackmyhashtag-dashboard-1-248x129.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/10\/trackmyhashtag-dashboard-1-90x47.png 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Rastrea X hashtags (Twitter): Tablero TrackMyHashtag<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"fedica\"><strong>05 Fedica (antes Tweepsmap)<\/strong><\/h3>\n\n\n<div class=\"b24-reviews b24-reviews--default\">\n    <div class=\"b24-reviews__container\">\n                    <div class=\"b24-reviews__list\">\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"35 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                    <div class=\"b24-reviews__stars-fg\" style=\"width: 70%;\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>3.5\/5<\/strong> - G2 (3 opiniones)<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"50 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                    <div class=\"b24-reviews__stars-fg\" style=\"width: 100%;\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>5.0\/5<\/strong> - Capterra (5 opiniones)<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 2.46429C0.88125 2.09127 1.305 1.90476 1.8 1.90476H2.7V0H4.5V1.90476H11.7V0H13.5V1.90476H14.4C14.895 1.90476 15.3188 2.09127 15.6713 2.46429C16.0238 2.8373 16.2 3.28571 16.2 3.80952V9.21429C15.915 9.07143 15.6225 8.95238 15.3225 8.85714C15.0225 8.7619 14.715 8.69048 14.4 8.64286V7.61905H1.8V17.1429H7.47C7.575 17.4921 7.69875 17.8254 7.84125 18.1429C7.98375 18.4603 8.1525 18.7619 8.3475 19.0476H1.8ZM13.5 20C12.255 20 11.1938 19.5357 10.3162 18.6071C9.43875 17.6786 9 16.5556 9 15.2381C9 13.9206 9.43875 12.7976 10.3162 11.869C11.1938 10.9405 12.255 10.4762 13.5 10.4762C14.745 10.4762 15.8062 10.9405 16.6838 11.869C17.5613 12.7976 18 13.9206 18 15.2381C18 16.5556 17.5613 17.6786 16.6838 18.6071C15.8062 19.5357 14.745 20 13.5 20ZM15.0075 17.5L15.6375 16.8333L13.95 15.0476V12.381H13.05V15.4286L15.0075 17.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><span style=\"font-weight: 400\"><strong>Plan gratuito limitado<\/strong> disponible<\/span><\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 0.5875C17.8042 0.979167 18 1.45 18 2V4.5H16V2H2V16H16V13.5H18V16C18 16.55 17.8042 17.0208 17.4125 17.4125C17.0208 17.8042 16.55 18 16 18H2ZM10 14C9.45 14 8.97917 13.8042 8.5875 13.4125C8.19583 13.0208 8 12.55 8 12V6C8 5.45 8.19583 4.97917 8.5875 4.5875C8.97917 4.19583 9.45 4 10 4H17C17.55 4 18.0208 4.19583 18.4125 4.5875C18.8042 4.97917 19 5.45 19 6V12C19 12.55 18.8042 13.0208 18.4125 13.4125C18.0208 13.8042 17.55 14 17 14H10ZM17 12V6H10V12H17ZM13 10.5C13.4167 10.5 13.7708 10.3542 14.0625 10.0625C14.3542 9.77083 14.5 9.41667 14.5 9C14.5 8.58333 14.3542 8.22917 14.0625 7.9375C13.7708 7.64583 13.4167 7.5 13 7.5C12.5833 7.5 12.2292 7.64583 11.9375 7.9375C11.6458 8.22917 11.5 8.58333 11.5 9C11.5 9.41667 11.6458 9.77083 11.9375 10.0625C12.2292 10.3542 12.5833 10.5 13 10.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><span style=\"font-weight: 400\">En <strong>$10,00\/mes<\/strong><\/span><\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p>Fedica es analista de redes sociales y <strong>plataforma de inteligencia de audiencias<\/strong> con seguimiento de hashtags y palabras clave para X (Twitter).<\/p>\n\n\n\n<p>En lugar de limitarse a las estad\u00edsticas b\u00e1sicas de participaci\u00f3n, Fedica profundiza en aspectos como <strong>demograf\u00eda de la audiencia<\/strong> o d\u00f3nde se est\u00e1n produciendo las conversaciones. Es una opci\u00f3n s\u00f3lida para los equipos que quieren entender a las personas que hay detr\u00e1s de un hashtag en lugar de s\u00f3lo el volumen de publicaciones.<\/p>\n\n\n\n<p><strong><strong><strong>\ud83d\udd11&nbsp;<\/strong>Caracter\u00edsticas principales<\/strong><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>An\u00e1lisis de hashtags y palabras clave<\/strong> - analizar el alcance, las impresiones, el recuento de colaboradores y la participaci\u00f3n de hashtags espec\u00edficos<\/li>\n\n\n\n<li><strong>Cartograf\u00eda geogr\u00e1fica<\/strong> - ver d\u00f3nde se producen las conversaciones con mapas interactivos y datos de localizaci\u00f3n<\/li>\n\n\n\n<li><strong>Demograf\u00eda de la audiencia<\/strong> - analizar los perfiles de las personas, incluidos el sexo, la ocupaci\u00f3n y los intereses<\/li>\n\n\n\n<li><strong>Afinidad de marca<\/strong> - descubre otras marcas y temas seguidos por usuarios que utilizan tu hashtag<\/li>\n\n\n\n<li><strong>An\u00e1lisis de datos hist\u00f3ricos<\/strong> - acceder a los datos de hashtag m\u00e1s all\u00e1 de los l\u00edmites de tiempo incorporados en X<\/li>\n\n\n\n<li><strong>An\u00e1lisis cronol\u00f3gico<\/strong> - detectar picos de actividad en las conversaciones y relacionarlos con acontecimientos del mundo real<\/li>\n<\/ul>\n\n\n\n<p><strong>Lo mejor para<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Los profesionales del marketing analizan la audiencia X detr\u00e1s de las conversaciones con hashtags<\/li>\n\n\n\n<li>Las marcas investigan los datos demogr\u00e1ficos y los intereses de los clientes<\/li>\n\n\n\n<li>Equipos de medios sociales que planifican campa\u00f1as espec\u00edficas<\/li>\n\n\n\n<li>Agencias que identifican a los usuarios influyentes y las pautas de participaci\u00f3n en X<\/li>\n<\/ul>\n\n\n\n<p><strong>\ud83d\udcaa Puntos fuertes<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Informaci\u00f3n demogr\u00e1fica y sobre la audiencia de los participantes en los hashtags<\/li>\n\n\n\n<li>Mapas geogr\u00e1ficos y de conversaciones que destacan d\u00f3nde se producen los debates<\/li>\n\n\n\n<li>Combinaci\u00f3n \u00fatil de an\u00e1lisis, inteligencia de audiencia y seguimiento<\/li>\n<\/ul>\n\n\n\n<p><strong>\ud83d\udc4e \u00bfQu\u00e9 podr\u00eda ser mejor<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Centrado principalmente en el an\u00e1lisis X y el conocimiento de la audiencia, con un seguimiento limitado entre plataformas.<\/li>\n\n\n\n<li>Los informes avanzados y los an\u00e1lisis hist\u00f3ricos m\u00e1s profundos suelen requerir planes de pago<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1e8b37848d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f1e8b37848d\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"999\" height=\"481\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/fedica-dashboard-1-1.png\" alt=\"\" class=\"wp-image-181545\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/fedica-dashboard-1-1.png 999w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/fedica-dashboard-1-1-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/fedica-dashboard-1-1-300x144.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/fedica-dashboard-1-1-248x119.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/09\/fedica-dashboard-1-1-90x43.png 90w\" sizes=\"auto, (max-width: 999px) 100vw, 999px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Seguimiento de hashtags X (Twitter): Fedica salpicadero<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">\u00a1Rastrea tus Hashtags en X (Twitter)!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=488\" class=\"acf-simple-cta__btn\" target=\"\">Iniciar prueba<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faq\"><strong>PREGUNTAS FRECUENTES<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"faq1\"><strong>\u00bfQu\u00e9 son las herramientas de seguimiento de hashtags de X (Twitter)?<\/strong><\/h3>\n\n\n\n<p>Las herramientas de seguimiento de hashtags X son plataformas de an\u00e1lisis que <strong>controlar c\u00f3mo se utilizan los hashtags en las publicaciones y conversaciones.<\/strong> Recopilan datos como el volumen de tweets, el alcance, la participaci\u00f3n y los principales contribuyentes.&nbsp;<\/p>\n\n\n\n<p>Muchos de ellos tambi\u00e9n incluyen an\u00e1lisis de sentimiento y datos hist\u00f3ricos, para que puedas seguir c\u00f3mo cambia la conversaci\u00f3n en torno a un hashtag a lo largo del tiempo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"faq2\"><strong>\u00bfQu\u00e9 m\u00e9tricas miden las herramientas de seguimiento de hashtags de X (Twitter)?<\/strong><\/h3>\n\n\n\n<p>La mayor\u00eda de las herramientas de seguimiento de hashtags miden par\u00e1metros como <strong>volumen de tweets, alcance, impresiones y participaci\u00f3n<\/strong> (me gusta, reposts y respuestas), o <strong>sentimiento<\/strong>.<\/p>\n\n\n\n<p>Otras ideas pueden ser <strong>principales contribuyentes, impacto de las personas influyentes y crecimiento del hashtag a lo largo del tiempo<\/strong>. Estas m\u00e9tricas ayudan a los profesionales del marketing a evaluar el rendimiento de las campa\u00f1as y la participaci\u00f3n de la audiencia.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"faq3\"><strong>\u00bfPuedo seguir el hashtag X (Twitter) de un competidor?<\/strong><\/h3>\n\n\n\n<p><strong>S\u00ed<\/strong>. La mayor\u00eda de las herramientas de seguimiento de hashtags <strong>le permiten controlar <\/strong>cualquier hashtag p\u00fablico utilizado en X, incluidos los utilizados por los competidores.&nbsp;<\/p>\n\n\n\n<p>Esto le ayuda a analizar el rendimiento de la campa\u00f1a, identificar a las personas influyentes que participan en la conversaci\u00f3n y comprender la participaci\u00f3n de la audiencia.&nbsp;<\/p>\n\n\n\n<p>El seguimiento de los hashtags de la competencia tambi\u00e9n puede revelar temas de tendencia y estrategias de contenido dentro de su sector.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"faq4\">\u00bfPor qu\u00e9 rastrear hashtags en X (Twitter) en 2026?<\/h3>\n\n\n\n<p>El seguimiento de hashtags ayuda a las marcas <strong>comprender<\/strong> <strong>c\u00f3mo se extienden las conversaciones por la plataforma<\/strong>. Permite a los equipos medir el alcance de las campa\u00f1as, identificar a las personas influyentes que impulsan la participaci\u00f3n y detectar los picos de debate. <\/p>\n\n\n\n<p>Los an\u00e1lisis de hashtags tambi\u00e9n revelan el sentimiento de la audiencia y las tendencias emergentes. Esta informaci\u00f3n ayuda a los profesionales del marketing a optimizar las campa\u00f1as y responder r\u00e1pidamente a las conversaciones X.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00bfC\u00f3mo pueden las marcas seguir los hashtags en X? Descubre lo que permiten las herramientas nativas de X y las plataformas que ayudan a supervisar las conversaciones sobre hashtags.<\/p>","protected":false},"author":99,"featured_media":155176,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4149],"tags":[],"class_list":["post-155007","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-platform-guides"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Marta","cf_author_last_name":"Zwierz","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/posts\/155007","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/users\/99"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/comments?post=155007"}],"version-history":[{"count":55,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/posts\/155007\/revisions"}],"predecessor-version":[{"id":182027,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/posts\/155007\/revisions\/182027"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/media\/155176"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/media?parent=155007"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/categories?post=155007"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/tags?post=155007"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}