{"id":156657,"date":"2026-04-08T13:14:20","date_gmt":"2026-04-08T11:14:20","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=156657"},"modified":"2026-04-13T13:31:54","modified_gmt":"2026-04-13T11:31:54","slug":"herramientas-de-seguimiento-de-redes-sociales","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/es\/social-media-monitoring-tools\/","title":{"rendered":"Herramientas de monitorizaci\u00f3n de redes sociales que hay que tener en cuenta en 2026"},"content":{"rendered":"<p>Seguir manualmente los mention de la marca, los movimientos de la competencia y las conversaciones del sector en 2026 es un juego perdido. Las herramientas adecuadas de monitorizaci\u00f3n de redes sociales captan lo que de otro modo se perder\u00eda: mention sin etiquetar, cambios de sentimiento e hilos virales en tiempo real.<\/p>\n\n\n\n<p>He aqu\u00ed lo que ofrecen los mejores y cu\u00e1les merecen su tiempo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"best-ai\"><strong><strong>El mejor monitor de redes sociales<\/strong>herramientas de anillo<\/strong> para 2026<\/h2>\n\n\n\n<p>Aqu\u00ed tienes una lista con los 10 mejores programas de monitorizaci\u00f3n de redes sociales.<\/p>\n\n\n<style>.acf-tools-table{border:1px solid #d4e5dc;border-radius:16px;overflow:hidden;overflow-x:auto}.acf-tools-table__table{width:100%;min-width:582px;border-collapse:collapse}.acf-tools-table__row:last-child td{border-bottom:none}.acf-tools-table__row:nth-child(even){background-color:#e8f4ee}.acf-tools-table__cell{padding:14px 20px;font-size:.875rem;line-height:1.125rem;border-bottom:1px solid #d4e5dc;border-right:1px solid #d4e5dc}.acf-tools-table__cell p{font-size:.875rem !important;line-height:1.125rem;margin-bottom:0}.acf-tools-table__cell:last-child{border-right:none}.acf-tools-table__cell--header{font-size:1rem;line-height:1.875rem;font-weight:700}@media(max-width: 768px){.acf-tools-table__cell--header{font-size:.875rem !important;line-height:1.125rem !important}}.acf-tools-table__cell--center{padding-left:70px}.acf-tools-table__cell strong{font-weight:700}.acf-tools-table__number{display:inline-flex;align-items:center;justify-content:center;width:32px;height:32px;border-radius:16px;background-color:#cbe7d9;font-size:.875rem;line-height:1em;font-weight:700}.acf-tools-table__logo{max-width:91px;margin-bottom:8px}.acf-tools-table__link{font-weight:400 !important;text-decoration:underline !important}.acf-tools-table__link:hover{text-decoration:none !important}.acf-tools-table__wrapper{display:flex;align-items:center;gap:17px}<\/style><div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header  acf-tools-table__cell--center\">\n                        Herramienta                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Caracter\u00edsticas principales                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Lo mejor para                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Clasificaci\u00f3n G2                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Precios                    <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">1<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                        <div class=\"acf-tools-table__logo\">\n                                <img decoding=\"async\" width=\"48\" height=\"48\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/favicon_b24_48x48.png\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/favicon_b24_48x48.png 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/favicon_b24_48x48-12x12.png 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/favicon_b24_48x48-42x42.png 42w\" sizes=\"auto, (max-width: 48px) 100vw, 48px\" \/>                            <\/div>\n                                                                                    <a href=\"https:\/\/brand24.com\/blog\/es\/\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Brand24                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Supervisi\u00f3n de redes sociales y web en tiempo real, an\u00e1lisis de opiniones, inteligencia artificial, detecci\u00f3n de personas influyentes y alertas.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Marcas, profesionales del marketing y agencias centradas en la gesti\u00f3n de la reputaci\u00f3n y la informaci\u00f3n<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u2b50 4,6\/5<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Desde ~$149<\/strong>\/mes<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">2<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                        <div class=\"acf-tools-table__logo\">\n                                <img decoding=\"async\" width=\"65\" height=\"65\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/4-1.png\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/4-1.png 65w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/4-1-12x12.png 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/4-1-60x60.png 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/4-1-48x48.png 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/4-1-42x42.png 42w\" sizes=\"auto, (max-width: 65px) 100vw, 65px\" \/>                            <\/div>\n                                                                                    <a href=\"https:\/\/keyhole.co\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Ojo de cerradura                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Seguimiento de hashtags y palabras clave, an\u00e1lisis de personas influyentes, rendimiento de campa\u00f1as, an\u00e1lisis de opiniones<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Marketing basado en campa\u00f1as y seguimiento de personas influyentes<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u2b50 4,3\/5<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Precios personalizados<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">3<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                        <div class=\"acf-tools-table__logo\">\n                                <img decoding=\"async\" width=\"65\" height=\"65\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/hootsuite_owly_logo-e1771584111946.png\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/>                            <\/div>\n                                                                                    <a href=\"https:\/\/hootsuite.com\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Hootsuite                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Flujos de escucha social, bandeja de entrada unificada, publicaci\u00f3n, an\u00e1lisis, seguimiento de sentimientos<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Equipos que desean supervisi\u00f3n y programaci\u00f3n en una sola herramienta<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u2b50 4,3\/5<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Desde ~$99<\/strong>\/mes<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">4<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                        <div class=\"acf-tools-table__logo\">\n                                <img decoding=\"async\" width=\"65\" height=\"65\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/3.png\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/3.png 65w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/3-12x12.png 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/3-60x60.png 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/3-48x48.png 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/3-42x42.png 42w\" sizes=\"auto, (max-width: 65px) 100vw, 65px\" \/>                            <\/div>\n                                                                                    <a href=\"https:\/\/sproutsocial.com\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Sprout Social                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Escucha social avanzada, Smart Inbox, herramientas de colaboraci\u00f3n, informes detallados<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Equipos y agencias de tama\u00f1o medio que necesitan an\u00e1lisis de primera calidad<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u2b50 4,4\/5<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Desde ~$199<\/strong>\/usuario\/mes<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">5<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                        <div class=\"acf-tools-table__logo\">\n                                <img decoding=\"async\" width=\"65\" height=\"65\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/7.png\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/7.png 65w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/7-12x12.png 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/7-60x60.png 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/7-48x48.png 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/7-42x42.png 42w\" sizes=\"auto, (max-width: 65px) 100vw, 65px\" \/>                            <\/div>\n                                                                                    <a href=\"https:\/\/mention.com\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Mention                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>mentions de marca en tiempo real, escucha web y social, m\u00e9tricas de sentimiento e influencia<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Empresas centradas en el seguimiento de los medios de comunicaci\u00f3n y el conocimiento de la marca<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u2b50 4,4\/5<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Desde ~$599<\/strong>\/mes<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">6<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                        <div class=\"acf-tools-table__logo\">\n                                <img decoding=\"async\" width=\"65\" height=\"65\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/9.png\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/9.png 65w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/9-12x12.png 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/9-60x60.png 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/9-48x48.png 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/9-42x42.png 42w\" sizes=\"auto, (max-width: 65px) 100vw, 65px\" \/>                            <\/div>\n                                                                                    <a href=\"https:\/\/awario.com\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Awario                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Supervisi\u00f3n de redes sociales y web, an\u00e1lisis de opiniones, detecci\u00f3n de clientes potenciales, acceso a API<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Pymes y agencias que buscan una supervisi\u00f3n asequible<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u2b50 3.9\/5<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Desde ~$29<\/strong>\/mes<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">7<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                        <div class=\"acf-tools-table__logo\">\n                                <img decoding=\"async\" width=\"65\" height=\"65\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/images-e1775645059359.jpeg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/>                            <\/div>\n                                                                                    <a href=\"https:\/\/www.agorapulse.com\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Agorapulse                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Bandeja de entrada unificada, seguimiento mention, publicaci\u00f3n, informes, flujos de trabajo en equipo<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Peque\u00f1os equipos y agencias que gestionan el compromiso a diario<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u2b50 4.5\/5<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Desde ~$79<\/strong>\/usuario\/mes<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">8<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                        <div class=\"acf-tools-table__logo\">\n                                <img decoding=\"async\" width=\"65\" height=\"65\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/8.png\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/8.png 65w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/8-12x12.png 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/8-60x60.png 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/8-48x48.png 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/8-42x42.png 42w\" sizes=\"auto, (max-width: 65px) 100vw, 65px\" \/>                            <\/div>\n                                                                                    <a href=\"https:\/\/www.talkwalker.com\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Talkwalker                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Escucha empresarial de redes sociales y medios de comunicaci\u00f3n, an\u00e1lisis de tendencias y cuadros de mando personalizados<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Grandes marcas y equipos de relaciones p\u00fablicas que necesitan informaci\u00f3n global<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u2b50 4,3\/5<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>A medida<\/strong> precios para empresas<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">9<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                        <div class=\"acf-tools-table__logo\">\n                                <img decoding=\"async\" width=\"65\" height=\"65\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/4.png\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/4.png 65w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/4-12x12.png 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/4-60x60.png 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/4-48x48.png 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/02\/4-42x42.png 42w\" sizes=\"auto, (max-width: 65px) 100vw, 65px\" \/>                            <\/div>\n                                                                                    <a href=\"https:\/\/brandmentions.com\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                BrandMentions                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Supervisi\u00f3n de marcas en tiempo real, seguimiento de opiniones, alertas, informaci\u00f3n sobre la competencia<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Marcas centradas en la detecci\u00f3n r\u00e1pida de mention<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u2b50 4.8\/5<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Desde ~$79<\/strong>\/mes<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">10<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                        <div class=\"acf-tools-table__logo\">\n                                <img decoding=\"async\" width=\"65\" height=\"65\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/06\/Logo-Iconosquare-Small-Blue-300x300-1-e1771594689686.png\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/>                            <\/div>\n                                                                                    <a href=\"https:\/\/www.iconosquare.com\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Iconosquare                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Monitorizaci\u00f3n social, an\u00e1lisis, seguimiento de conversaciones (centrado en Instagram y Facebook)<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Gestores de redes sociales que trabajan principalmente con plataformas Meta<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u2b50 4.5\/5<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Desde ~$33<\/strong>\/mes<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>Metodolog\u00eda de investigaci\u00f3n<\/strong><br>Al seleccionar las herramientas, tuve en cuenta lo siguiente:&nbsp;<strong>8 factores clave<\/strong>: funcionalidad, puntuaci\u00f3n de sentimiento de una herramienta, cobertura de datos, calidad del sentimiento y del an\u00e1lisis, funciones de generaci\u00f3n de informes, facilidad de uso, atenci\u00f3n al cliente y fiabilidad, y opiniones de los clientes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"brand24\"><strong>01 Brand24<\/strong><\/h3>\n\n\n<style>.b24-reviews{background-color:#e8f4ee;padding:30px 25px;border-radius:20px;max-width:640px;margin-bottom:30px;margin-top:30px}.b24-reviews:first-child{margin-top:0}@media(min-width: 768px){.b24-reviews{padding:29px 40px}}.b24-reviews__list{display:flex;gap:30px 0px;flex-wrap:wrap}@media(min-width: 768px){.b24-reviews__list{flex-wrap:nowrap;justify-content:space-between}}.b24-reviews__item{display:flex;flex-direction:column;align-items:flex-start;position:relative;position:relative;padding-left:20px;padding-right:20px;border-left:1px solid #d4e5dc;width:50%;flex-grow:1}@media(min-width: 768px){.b24-reviews__item{width:auto;padding-left:30px;padding-right:26px}}@media(max-width: 991px){.b24-reviews__item:nth-child(3),.b24-reviews__item:nth-child(5){border-left:none;padding-left:0}}.b24-reviews__item:first-child{border-left:none;padding-left:0}.b24-reviews__item:last-child{padding-right:0}.b24-reviews__icon svg{max-height:19px}.b24-reviews__rating,.b24-reviews__icon{margin-bottom:12px;text-align:left}.b24-reviews__stars-wrapper{position:relative;display:inline-block;width:103px;height:16px}.b24-reviews__stars-bg{position:absolute;top:0;left:0;width:100%;height:100%;color:#c6d6ce}.b24-reviews__stars-bg svg{display:block;width:100%;height:100%}.b24-reviews__stars-fg{position:absolute;top:0;left:0;height:100%;overflow:hidden;color:#ffae00;white-space:nowrap}.b24-reviews__stars-fg svg{display:block;width:103px;height:16px}.b24-reviews__text p{margin:0;font-size:14px !important;line-height:20px !important}@media(min-width: 768px){.b24-reviews__text p{font-size:16px !important;line-height:22px !important}}.b24-reviews__meta{display:flex;flex-direction:column;gap:5px}.b24-reviews__author{font-weight:700;font-size:18px;color:#000}.b24-reviews__subtext{font-size:14px;color:#7d8682}.b24-reviews__footer{margin-top:40px;text-align:center}.b24-reviews__button{display:inline-block;padding:12px 24px;background-color:#00ef88;color:#000;font-weight:600;border-radius:30px;text-decoration:none;transition:background-color .3s ease}.b24-reviews__button:hover{background-color:#4bffae;text-decoration:none}.b24-reviews--light{background-color:#fff}.b24-reviews--dark{background-color:#000;color:#fff}.b24-reviews--dark .b24-reviews__icon svg path{fill:#fff}.b24-reviews--dark .b24-reviews__text p{color:#fff}<\/style><div class=\"b24-reviews b24-reviews--default\">\n    <div class=\"b24-reviews__container\">\n                    <div class=\"b24-reviews__list\">\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"46 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                    <div class=\"b24-reviews__stars-fg\" style=\"width: 92%;\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>4.6\/5<\/strong><\/p>\n<p>G2 (336 opiniones)<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 2.46429C0.88125 2.09127 1.305 1.90476 1.8 1.90476H2.7V0H4.5V1.90476H11.7V0H13.5V1.90476H14.4C14.895 1.90476 15.3188 2.09127 15.6713 2.46429C16.0238 2.8373 16.2 3.28571 16.2 3.80952V9.21429C15.915 9.07143 15.6225 8.95238 15.3225 8.85714C15.0225 8.7619 14.715 8.69048 14.4 8.64286V7.61905H1.8V17.1429H7.47C7.575 17.4921 7.69875 17.8254 7.84125 18.1429C7.98375 18.4603 8.1525 18.7619 8.3475 19.0476H1.8ZM13.5 20C12.255 20 11.1938 19.5357 10.3162 18.6071C9.43875 17.6786 9 16.5556 9 15.2381C9 13.9206 9.43875 12.7976 10.3162 11.869C11.1938 10.9405 12.255 10.4762 13.5 10.4762C14.745 10.4762 15.8062 10.9405 16.6838 11.869C17.5613 12.7976 18 13.9206 18 15.2381C18 16.5556 17.5613 17.6786 16.6838 18.6071C15.8062 19.5357 14.745 20 13.5 20ZM15.0075 17.5L15.6375 16.8333L13.95 15.0476V12.381H13.05V15.4286L15.0075 17.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>14 d\u00edas\u00a0<\/strong>\/ Prueba gratuita<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 0.5875C17.8042 0.979167 18 1.45 18 2V4.5H16V2H2V16H16V13.5H18V16C18 16.55 17.8042 17.0208 17.4125 17.4125C17.0208 17.8042 16.55 18 16 18H2ZM10 14C9.45 14 8.97917 13.8042 8.5875 13.4125C8.19583 13.0208 8 12.55 8 12V6C8 5.45 8.19583 4.97917 8.5875 4.5875C8.97917 4.19583 9.45 4 10 4H17C17.55 4 18.0208 4.19583 18.4125 4.5875C18.8042 4.97917 19 5.45 19 6V12C19 12.55 18.8042 13.0208 18.4125 13.4125C18.0208 13.8042 17.55 14 17 14H10ZM17 12V6H10V12H17ZM13 10.5C13.4167 10.5 13.7708 10.3542 14.0625 10.0625C14.3542 9.77083 14.5 9.41667 14.5 9C14.5 8.58333 14.3542 8.22917 14.0625 7.9375C13.7708 7.64583 13.4167 7.5 13 7.5C12.5833 7.5 12.2292 7.64583 11.9375 7.9375C11.6458 8.22917 11.5 8.58333 11.5 9C11.5 9.41667 11.6458 9.77083 11.9375 10.0625C12.2292 10.3542 12.5833 10.5 13 10.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>Desde $149\u00a0<\/strong>\/ Mes<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p>Se trata de una de las herramientas de escucha social m\u00e1s avanzadas.<\/p>\n\n\n\n<p>Recoge <a href=\"https:\/\/brand24.com\/blog\/es\/como-hacer-un-seguimiento-de-las-menciones-sociales\/\" target=\"_blank\" rel=\"noopener\" title=\"menciones sociales\">menciones sociales<\/a> en tiempo real en las redes sociales m\u00e1s importantes (Instagram, X, Facebook, LinkedIn, YouTube, TikTok, etc.) y otras fuentes.<\/p>\n\n\n\n<p>Las caracter\u00edsticas clave incluyen:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ficha Menciones<\/strong> con filtros avanzados: puede realizar f\u00e1cilmente un seguimiento de los mention en las redes sociales, lo que le permite centrarse en lo que m\u00e1s importa<\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/es\/analisis-de-opiniones\/\" target=\"_blank\" rel=\"noopener\" title=\"An\u00e1lisis del sentimiento\">An\u00e1lisis del sentimiento<\/a> - asigna autom\u00e1ticamente un sentimiento (positivo, negativo o neutro) a cada mention detectado.<\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/es\/como-medir-el-alcance-de-las-redes-sociales\/\" target=\"_blank\" rel=\"noopener\" title=\"Alcance en las redes sociales\">Alcance en las redes sociales<\/a> - ver cu\u00e1ntas personas han visto publicaciones con su marca en las redes sociales<\/li>\n\n\n\n<li><strong>Funciones avanzadas de IA<\/strong> que pueden proporcionarle informaci\u00f3n instant\u00e1nea, acelerar el an\u00e1lisis y ayudarle con la elaboraci\u00f3n de informes.<\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/es\/ai-insights\/\" target=\"_blank\" rel=\"noreferrer noopener\">Inteligencia Artificial<\/a> y recomendaciones: obtendr\u00e1 informaci\u00f3n automatizada y recomendaciones pr\u00e1cticas basadas en el rendimiento de su marca.<\/li>\n\n\n\n<li><strong>Informes personalizados<\/strong> - genere informes personalizados siempre que necesite compartir informaci\u00f3n con supervisores o clientes<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1ea6923d71&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f1ea6923d71\" class=\"wp-block-image aligncenter size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"991\" height=\"283\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/social-media-monitoring-tools-brand24-4.png\" alt=\"Mentions y alcance de Nike en los medios sociales proporcionados por Brand24, la mejor herramienta de monitorizaci\u00f3n de medios sociales con IA\" class=\"wp-image-165025\" style=\"width:840px;height:auto\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/social-media-monitoring-tools-brand24-4.png 991w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/social-media-monitoring-tools-brand24-4-300x86.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/social-media-monitoring-tools-brand24-4-248x71.png 248w\" sizes=\"auto, (max-width: 991px) 100vw, 991px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: pesta\u00f1a Mentions - medios sociales mentions y alcance de Nike<\/figcaption><\/figure>\n\n\n\n<p><strong>\ud83d\udd0e Supervisi\u00f3n de las redes sociales:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Instagram<\/li>\n\n\n\n<li>X (Twitter)<\/li>\n\n\n\n<li>Facebook<\/li>\n\n\n\n<li>Reddit<\/li>\n\n\n\n<li>LinkedIn<\/li>\n\n\n\n<li>Quora<\/li>\n\n\n\n<li>YouTube<\/li>\n\n\n\n<li>TikTok<\/li>\n\n\n\n<li>Telegrama<\/li>\n\n\n\n<li>Twitch<\/li>\n\n\n\n<li>Pinterest<\/li>\n<\/ul>\n\n\n\n<p><strong>\u2b50\ufe0f Veredicto general:<\/strong><\/p>\n\n\n\n<p>Brand24 es perfecto para medianas y grandes empresas que buscan la herramienta de monitorizaci\u00f3n de redes sociales de mayor calidad a un precio competitivo.<\/p>\n\n\n\n<p><strong>\ud83d\udcaa Puntos fuertes:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Cuenta con numerosas y potentes funciones de IA, gracias a las cuales obtendr\u00e1 an\u00e1lisis en profundidad y valiosas perspectivas con s\u00f3lo unos clics.<\/li>\n\n\n\n<li>El sistema de notificaciones es muy avanzado. Recibes alertas en el panel de control, en la aplicaci\u00f3n, por correo electr\u00f3nico o incluso a trav\u00e9s de un canal de Slack espec\u00edfico.<\/li>\n<\/ol>\n\n\n\n<p><strong>\ud83d\udc4e Qu\u00e9 podr\u00eda ser mejor:<\/strong><\/p>\n\n\n\n<p>Los datos hist\u00f3ricos son bastante limitados; la recopilaci\u00f3n de datos comienza una vez que se configura el proyecto.<\/p>\n\n\n<style>.acf-quote-square{padding:40px 30px;background-color:#e8f4ee;border-radius:20px;max-width:640px;margin-left:auto;margin-right:auto}@media(min-width: 768px){.acf-quote-square{padding:62px 91px}}.acf-quote-square__icon{margin-bottom:20px}@media(min-width: 768px){.acf-quote-square__icon{margin-bottom:36px}}.acf-quote-square__quote{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin-bottom:20px}@media(min-width: 768px){.acf-quote-square__quote{font-size:18px;line-height:30px}}@media(min-width: 576px){.acf-quote-square__quote{margin-bottom:44px}}.acf-quote-square__quote:last-child{margin-bottom:0}@media(min-width: 576px){.acf-quote-square__row{display:flex;gap:25px;align-items:center}}.acf-quote-square__author-image{width:60px;height:60px;border-radius:50%;overflow:hidden;flex-shrink:0;margin-bottom:10px}@media(min-width: 768px){.acf-quote-square__author-image{width:80px;height:80px;margin-bottom:0}}.acf-quote-square__author-image img{width:100%;height:100%;object-fit:cover}.acf-quote-square__author-name{font-size:16px;line-height:140%;font-weight:700;margin-bottom:4px}@media(min-width: 768px){.acf-quote-square__author-name{font-size:18px;line-height:140%}}.acf-quote-square__author-linkedin{display:inline-block;position:relative;top:-4px;margin-left:8px}.acf-quote-square__author-position{font-size:16px;line-height:100%}@media(min-width: 768px){.acf-quote-square__author-position{font-size:18px}}.acf-quote-square--primary{background-color:#00ef88}.acf-quote-square--primary .acf-quote-square__quote,.acf-quote-square--primary .acf-quote-square__author-name,.acf-quote-square--primary .acf-quote-square__author-position{color:#000}.acf-quote-square--primary .acf-quote-square__icon svg path{fill:#000}.acf-quote-square--violet{background-color:#000}.acf-quote-square--violet .acf-quote-square__quote,.acf-quote-square--violet .acf-quote-square__author-name,.acf-quote-square--violet .acf-quote-square__author-position{color:#fff}.acf-quote-square--violet .acf-quote-square__icon svg path{fill:#bf00ff}<\/style><div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewbox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">Como fundador, siempre estoy buscando herramientas que superen sus limitaciones. Brand24 es una de ellas. Es sencilla, potente y nos proporcion\u00f3 una ventaja precisamente donde m\u00e1s importaba: informaci\u00f3n, sincronizaci\u00f3n e inteligencia estrat\u00e9gica.<\/div>\n        <div class=\"acf-quote-square__row\">\n                    <div class=\"acf-quote-square__author-image\">\n                <img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/Zachary-Ronski-80x80.webp\" class=\"attachment-author-avatar size-author-avatar\" alt=\"Zachary Ronski, cofundador de Fello\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/Zachary-Ronski-80x80.webp 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/Zachary-Ronski-12x12.webp 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/Zachary-Ronski-60x60.webp 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/Zachary-Ronski-64x64.webp 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/Zachary-Ronski-48x48.webp 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/Zachary-Ronski-42x42.webp 42w\" sizes=\"auto, (max-width: 80px) 100vw, 80px\" \/>            <\/div>\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                    Zachary Ronski                                    <\/div>\n                                        <div class=\"acf-quote-square__author-position\">Cofundador de Fello<\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">\u00a1Sigue las conversaciones en redes sociales!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=52\" class=\"acf-simple-cta__btn\" target=\"\">Iniciar prueba<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"keyhole\"><strong>02 Bocallave<\/strong><\/h3>\n\n\n\n<p><\/p>\n\n\n<div class=\"b24-reviews b24-reviews--default\">\n    <div class=\"b24-reviews__container\">\n                    <div class=\"b24-reviews__list\">\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"43 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 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0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                    <div class=\"b24-reviews__stars-fg\" style=\"width: 86%;\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 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4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>4.3\/5<\/strong><\/p>\n<p>G2 (268 opiniones)<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 2.46429C0.88125 2.09127 1.305 1.90476 1.8 1.90476H2.7V0H4.5V1.90476H11.7V0H13.5V1.90476H14.4C14.895 1.90476 15.3188 2.09127 15.6713 2.46429C16.0238 2.8373 16.2 3.28571 16.2 3.80952V9.21429C15.915 9.07143 15.6225 8.95238 15.3225 8.85714C15.0225 8.7619 14.715 8.69048 14.4 8.64286V7.61905H1.8V17.1429H7.47C7.575 17.4921 7.69875 17.8254 7.84125 18.1429C7.98375 18.4603 8.1525 18.7619 8.3475 19.0476H1.8ZM13.5 20C12.255 20 11.1938 19.5357 10.3162 18.6071C9.43875 17.6786 9 16.5556 9 15.2381C9 13.9206 9.43875 12.7976 10.3162 11.869C11.1938 10.9405 12.255 10.4762 13.5 10.4762C14.745 10.4762 15.8062 10.9405 16.6838 11.869C17.5613 12.7976 18 13.9206 18 15.2381C18 16.5556 17.5613 17.6786 16.6838 18.6071C15.8062 19.5357 14.745 20 13.5 20ZM15.0075 17.5L15.6375 16.8333L13.95 15.0476V12.381H13.05V15.4286L15.0075 17.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>14 d\u00edas <\/strong>\/ Prueba gratuita<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 0.5875C17.8042 0.979167 18 1.45 18 2V4.5H16V2H2V16H16V13.5H18V16C18 16.55 17.8042 17.0208 17.4125 17.4125C17.0208 17.8042 16.55 18 16 18H2ZM10 14C9.45 14 8.97917 13.8042 8.5875 13.4125C8.19583 13.0208 8 12.55 8 12V6C8 5.45 8.19583 4.97917 8.5875 4.5875C8.97917 4.19583 9.45 4 10 4H17C17.55 4 18.0208 4.19583 18.4125 4.5875C18.8042 4.97917 19 5.45 19 6V12C19 12.55 18.8042 13.0208 18.4125 13.4125C18.0208 13.8042 17.55 14 17 14H10ZM17 12V6H10V12H17ZM13 10.5C13.4167 10.5 13.7708 10.3542 14.0625 10.0625C14.3542 9.77083 14.5 9.41667 14.5 9C14.5 8.58333 14.3542 8.22917 14.0625 7.9375C13.7708 7.64583 13.4167 7.5 13 7.5C12.5833 7.5 12.2292 7.64583 11.9375 7.9375C11.6458 8.22917 11.5 8.58333 11.5 9C11.5 9.41667 11.6458 9.77083 11.9375 10.0625C12.2292 10.3542 12.5833 10.5 13 10.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>Desde $179 <\/strong>\/ Mes<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p><strong>Ojo de cerradura <\/strong>es una herramienta de monitorizaci\u00f3n de redes sociales que tambi\u00e9n es una plataforma de gesti\u00f3n de redes sociales.<\/p>\n\n\n\n<p>Le ayudar\u00e1 en muchas \u00e1reas, desde la monitorizaci\u00f3n de marcas, pasando por el seguimiento de hashtags, hasta <a href=\"https:\/\/brand24.com\/blog\/es\/que-es-el-marketing-de-influencers\/\" target=\"_blank\" rel=\"noopener\" title=\"marketing de influencers\">marketing de influencers<\/a>.<\/p>\n\n\n\n<p>La herramienta ofrece an\u00e1lisis de sentimientos y otras valiosas funciones, como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Seguimiento de la participaci\u00f3n del p\u00fablico<\/li>\n\n\n\n<li>Medir el alcance de sus publicaciones<\/li>\n\n\n\n<li>Destacar las cuentas influyentes<\/li>\n<\/ul>\n\n\n\n<p>Lamentablemente, es necesario contratar el plan m\u00e1s caro para beneficiarse plenamente de Keyhole <a href=\"https:\/\/brand24.com\/blog\/es\/que-es-la-escucha-social\/\" target=\"_blank\" rel=\"noopener\" title=\"escucha social\">escucha social<\/a> caracter\u00edsticas y acceder a todas las fuentes supervisadas - y honestamente, no hay muchas fuentes de todos modos \ud83d\ude22.<\/p>\n\n\n\n<p><strong>\ud83d\udd0e Supervisi\u00f3n de las redes sociales:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Facebook<\/li>\n\n\n\n<li>Instagram<\/li>\n\n\n\n<li>X (Twitter)<\/li>\n\n\n\n<li>LinkedIn<\/li>\n\n\n\n<li>YouTube<\/li>\n\n\n\n<li>TikTok<\/li>\n<\/ul>\n\n\n\n<p><strong>\u2b50\ufe0f Veredicto general:<\/strong><\/p>\n\n\n\n<p>Keyhole es perfecto para las peque\u00f1as y medianas empresas que se preocupan m\u00e1s por el seguimiento de hashtags y campa\u00f1as.<\/p>\n\n\n\n<p><strong>\ud83d\udcaa Puntos fuertes:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Ofrece un sistema muy f\u00e1cil de usar <a href=\"https:\/\/brand24.com\/blog\/es\/supervisar-el-rendimiento-de-los-hashtags\/\" target=\"_blank\" rel=\"noopener\" title=\"rastreador de hashtags\">rastreador de hashtags<\/a> que funciona excepcionalmente bien.<\/li>\n<\/ol>\n\n\n\n<p><strong>\ud83d\udc4e Qu\u00e9 podr\u00eda ser mejor:<\/strong><\/p>\n\n\n\n<p>Esta herramienta s\u00f3lo supervisa seis de los principales canales de las redes sociales, salt\u00e1ndose uno de los m\u00e1s importantes: Reddit y Pinterest.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1ea692658b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f1ea692658b\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"551\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/social-media-monitoring-tools-keyhole.png\" alt=\"Keyhole dashboard, una de las principales plataformas de monitorizaci\u00f3n de redes sociales\" class=\"wp-image-165007\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/social-media-monitoring-tools-keyhole.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/social-media-monitoring-tools-keyhole-300x165.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/social-media-monitoring-tools-keyhole-248x137.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Salpicadero Keyhole<\/figcaption><\/figure>\n\n\n\n<p>Tambi\u00e9n puedes consultar: <a href=\"https:\/\/brand24.com\/es\/keyhole-competitors\/\" target=\"_blank\" rel=\"noreferrer noopener\">Competidores de Keyhole<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"hootsuite\"><strong>03 Hootsuite<\/strong><\/h3>\n\n\n<div class=\"b24-reviews b24-reviews--default\">\n    <div class=\"b24-reviews__container\">\n                    <div class=\"b24-reviews__list\">\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"43 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" 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6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>4.3\/5<\/strong><\/p>\n<p>G2 (7.109 opiniones)<\/p>\n<p>&nbsp;<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 2.46429C0.88125 2.09127 1.305 1.90476 1.8 1.90476H2.7V0H4.5V1.90476H11.7V0H13.5V1.90476H14.4C14.895 1.90476 15.3188 2.09127 15.6713 2.46429C16.0238 2.8373 16.2 3.28571 16.2 3.80952V9.21429C15.915 9.07143 15.6225 8.95238 15.3225 8.85714C15.0225 8.7619 14.715 8.69048 14.4 8.64286V7.61905H1.8V17.1429H7.47C7.575 17.4921 7.69875 17.8254 7.84125 18.1429C7.98375 18.4603 8.1525 18.7619 8.3475 19.0476H1.8ZM13.5 20C12.255 20 11.1938 19.5357 10.3162 18.6071C9.43875 17.6786 9 16.5556 9 15.2381C9 13.9206 9.43875 12.7976 10.3162 11.869C11.1938 10.9405 12.255 10.4762 13.5 10.4762C14.745 10.4762 15.8062 10.9405 16.6838 11.869C17.5613 12.7976 18 13.9206 18 15.2381C18 16.5556 17.5613 17.6786 16.6838 18.6071C15.8062 19.5357 14.745 20 13.5 20ZM15.0075 17.5L15.6375 16.8333L13.95 15.0476V12.381H13.05V15.4286L15.0075 17.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>30 d\u00edas <\/strong>\/ Prueba gratuita<\/p>\n<p>&nbsp;<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 0.5875C17.8042 0.979167 18 1.45 18 2V4.5H16V2H2V16H16V13.5H18V16C18 16.55 17.8042 17.0208 17.4125 17.4125C17.0208 17.8042 16.55 18 16 18H2ZM10 14C9.45 14 8.97917 13.8042 8.5875 13.4125C8.19583 13.0208 8 12.55 8 12V6C8 5.45 8.19583 4.97917 8.5875 4.5875C8.97917 4.19583 9.45 4 10 4H17C17.55 4 18.0208 4.19583 18.4125 4.5875C18.8042 4.97917 19 5.45 19 6V12C19 12.55 18.8042 13.0208 18.4125 13.4125C18.0208 13.8042 17.55 14 17 14H10ZM17 12V6H10V12H17ZM13 10.5C13.4167 10.5 13.7708 10.3542 14.0625 10.0625C14.3542 9.77083 14.5 9.41667 14.5 9C14.5 8.58333 14.3542 8.22917 14.0625 7.9375C13.7708 7.64583 13.4167 7.5 13 7.5C12.5833 7.5 12.2292 7.64583 11.9375 7.9375C11.6458 8.22917 11.5 8.58333 11.5 9C11.5 9.41667 11.6458 9.77083 11.9375 10.0625C12.2292 10.3542 12.5833 10.5 13 10.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>Desde $99 <\/strong>\/ Mes<\/p>\n<p>&nbsp;<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p><strong>Hootsuite<\/strong> es principalmente una plataforma de gesti\u00f3n de redes sociales. Pero ofrece&nbsp;<a href=\"https:\/\/brand24.com\/blog\/es\/mejores-herramientas-de-analisis-de-redes-sociales\/\" target=\"_blank\" rel=\"noreferrer noopener\">an\u00e1lisis de redes sociales<\/a>&nbsp;y una secci\u00f3n de programaci\u00f3n.<\/p>\n\n\n\n<p>Las funciones avanzadas de escucha social son complementos disponibles \u00fanicamente en el plan para empresas.<\/p>\n\n\n\n<p>Con esta herramienta, puedes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reciba an\u00e1lisis de sentimiento de su marca mentions<\/li>\n\n\n\n<li>Siga su <a href=\"https:\/\/brand24.com\/blog\/es\/crear-presencia-en-las-redes-sociales\/\" target=\"_blank\" rel=\"noopener\" title=\"presencia en los medios sociales\">presencia en los medios sociales<\/a> y rendimiento<\/li>\n\n\n\n<li>Crear y gestionar diferentes campa\u00f1as, incluidas campa\u00f1as de anuncios<\/li>\n\n\n\n<li>Programar entradas y publicar contenidos<\/li>\n<\/ul>\n\n\n\n<p>Lo bueno de Hootsuite es que puedes interactuar con publicaciones en redes sociales, mention o mensajes entrantes directamente desde esta herramienta.<\/p>\n\n\n\n<p><strong>\ud83d\udd0e Supervisi\u00f3n de las redes sociales:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Instagram<\/li>\n\n\n\n<li>Facebook<\/li>\n\n\n\n<li>X (Twitter)<\/li>\n\n\n\n<li>YouTube<\/li>\n\n\n\n<li>LinkedIn<\/li>\n\n\n\n<li>Pinterest<\/li>\n\n\n\n<li>TikTok<\/li>\n<\/ul>\n\n\n\n<p><strong>\u2b50\ufe0f Veredicto general:<\/strong><\/p>\n\n\n\n<p>Hootsuite es una gran opci\u00f3n para aquellos que necesitan principalmente una plataforma de gesti\u00f3n de redes sociales y tratan el seguimiento de mentions como una caracter\u00edstica adicional.<\/p>\n\n\n\n<p><strong>\ud83d\udcaa Puntos fuertes:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Se trata de una plataforma integral que le permite gestionar eficazmente sus canales de medios sociales y, al mismo tiempo, supervisar las plataformas sociales.<\/li>\n\n\n\n<li>Proporciona datos hist\u00f3ricos de los \u00faltimos 13 meses.<\/li>\n<\/ol>\n\n\n\n<p><strong>\ud83d\udc4e Qu\u00e9 podr\u00eda ser mejor:<\/strong><\/p>\n\n\n\n<p>La mayor\u00eda de las funciones de escucha social s\u00f3lo se incluyen en el plan para empresas, el m\u00e1s caro.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1ea6927f05&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f1ea6927f05\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"524\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/social-media-monitoring-tools-hootsuite.png\" alt=\"Panel de control de Hootsuite, uno de los mejores programas de seguimiento de redes sociales\" class=\"wp-image-165004\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/social-media-monitoring-tools-hootsuite.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/social-media-monitoring-tools-hootsuite-300x157.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/social-media-monitoring-tools-hootsuite-248x130.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Panel de control de Hootsuite<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"sprout-social\"><strong>04 Sprout Social<\/strong><\/h3>\n\n\n<div class=\"b24-reviews b24-reviews--default\">\n    <div class=\"b24-reviews__container\">\n                    <div class=\"b24-reviews__list\">\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"44 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                    <div class=\"b24-reviews__stars-fg\" style=\"width: 88%;\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>4.4\/5<\/strong><\/p>\n<p>G2 (5.731 opiniones)<\/p>\n<p>&nbsp;<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 2.46429C0.88125 2.09127 1.305 1.90476 1.8 1.90476H2.7V0H4.5V1.90476H11.7V0H13.5V1.90476H14.4C14.895 1.90476 15.3188 2.09127 15.6713 2.46429C16.0238 2.8373 16.2 3.28571 16.2 3.80952V9.21429C15.915 9.07143 15.6225 8.95238 15.3225 8.85714C15.0225 8.7619 14.715 8.69048 14.4 8.64286V7.61905H1.8V17.1429H7.47C7.575 17.4921 7.69875 17.8254 7.84125 18.1429C7.98375 18.4603 8.1525 18.7619 8.3475 19.0476H1.8ZM13.5 20C12.255 20 11.1938 19.5357 10.3162 18.6071C9.43875 17.6786 9 16.5556 9 15.2381C9 13.9206 9.43875 12.7976 10.3162 11.869C11.1938 10.9405 12.255 10.4762 13.5 10.4762C14.745 10.4762 15.8062 10.9405 16.6838 11.869C17.5613 12.7976 18 13.9206 18 15.2381C18 16.5556 17.5613 17.6786 16.6838 18.6071C15.8062 19.5357 14.745 20 13.5 20ZM15.0075 17.5L15.6375 16.8333L13.95 15.0476V12.381H13.05V15.4286L15.0075 17.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>30 d\u00edas <\/strong>\/ Prueba gratuita<\/p>\n<p>&nbsp;<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 0.5875C17.8042 0.979167 18 1.45 18 2V4.5H16V2H2V16H16V13.5H18V16C18 16.55 17.8042 17.0208 17.4125 17.4125C17.0208 17.8042 16.55 18 16 18H2ZM10 14C9.45 14 8.97917 13.8042 8.5875 13.4125C8.19583 13.0208 8 12.55 8 12V6C8 5.45 8.19583 4.97917 8.5875 4.5875C8.97917 4.19583 9.45 4 10 4H17C17.55 4 18.0208 4.19583 18.4125 4.5875C18.8042 4.97917 19 5.45 19 6V12C19 12.55 18.8042 13.0208 18.4125 13.4125C18.0208 13.8042 17.55 14 17 14H10ZM17 12V6H10V12H17ZM13 10.5C13.4167 10.5 13.7708 10.3542 14.0625 10.0625C14.3542 9.77083 14.5 9.41667 14.5 9C14.5 8.58333 14.3542 8.22917 14.0625 7.9375C13.7708 7.64583 13.4167 7.5 13 7.5C12.5833 7.5 12.2292 7.64583 11.9375 7.9375C11.6458 8.22917 11.5 8.58333 11.5 9C11.5 9.41667 11.6458 9.77083 11.9375 10.0625C12.2292 10.3542 12.5833 10.5 13 10.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>Desde $199 <\/strong>\/ Mes<\/p>\n<p>&nbsp;<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p><strong>Sprout Social<\/strong> es otra herramienta de gesti\u00f3n de redes sociales que ofrece <a href=\"https:\/\/brand24.com\/blog\/es\/seguimiento-de-las-redes-sociales\/\" target=\"_blank\" rel=\"noopener\" title=\"seguimiento de las redes sociales\">seguimiento de las redes sociales<\/a>.<\/p>\n\n\n\n<p>Le permitir\u00e1 obtener informaci\u00f3n sobre la audiencia a partir de las conversaciones en l\u00ednea y mejorar su estrategia en las redes sociales.<\/p>\n\n\n\n<p>Con esta herramienta, puedes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Supervisar diferentes palabras clave y hashtags<\/li>\n\n\n\n<li>Descubrir el sentimiento del p\u00fablico hacia ellos<\/li>\n\n\n\n<li>Identificar contenidos que despierten el inter\u00e9s de la gente<\/li>\n\n\n\n<li>Gestione sus cuentas en las redes sociales<\/li>\n<\/ul>\n\n\n\n<p>Recuerda que las funciones de monitorizaci\u00f3n de Sprout Social s\u00f3lo est\u00e1n disponibles como complementos individuales en cualquier plan.<\/p>\n\n\n\n<p><strong>\ud83d\udd0e Supervisi\u00f3n de las redes sociales:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>X (Twitter)<\/li>\n\n\n\n<li>Facebook<\/li>\n\n\n\n<li>Instagram<\/li>\n\n\n\n<li>YouTube<\/li>\n\n\n\n<li>LinkedIn<\/li>\n\n\n\n<li>Reddit<\/li>\n<\/ul>\n\n\n\n<p><strong>\u2b50\ufe0f Veredicto general:<\/strong><\/p>\n\n\n\n<p>Sprout Social est\u00e1 dise\u00f1ado para medianas y grandes empresas que pueden pagar un extra por las capacidades de monitorizaci\u00f3n.<\/p>\n\n\n\n<p><strong>\ud83d\udcaa Puntos fuertes:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Tiene muchas funciones de gesti\u00f3n y publicaci\u00f3n. Todas ellas son avanzadas pero, al mismo tiempo, f\u00e1ciles de usar.<\/li>\n<\/ol>\n\n\n\n<p><strong>\ud83d\udc4e Qu\u00e9 podr\u00eda ser mejor:<\/strong><\/p>\n\n\n\n<p>Como Sprout Social destaca en la gesti\u00f3n de redes sociales, sus funciones de monitorizaci\u00f3n est\u00e1n menos desarrolladas, pero a\u00fan as\u00ed tienes que pagar un extra por ellas.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1ea692989f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f1ea692989f\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"609\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/social-media-monitoring-tools-sprout-social.png\" alt=\"El panel de control de Sprout Social, una de las mejores herramientas de seguimiento de redes sociales\" class=\"wp-image-165001\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/social-media-monitoring-tools-sprout-social.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/social-media-monitoring-tools-sprout-social-300x183.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/social-media-monitoring-tools-sprout-social-248x151.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Panel de control de Sprout Social<\/figcaption><\/figure>\n\n\n\n<p>\u00bfQuieres encontrar algo m\u00e1s barato que Sprout Social? <a href=\"https:\/\/brand24.com\/es\/sprout-social-competitors\/\" target=\"_blank\" rel=\"noreferrer noopener\">Compruebe las alternativas<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"mention\"><strong>05 Menci\u00f3n<\/strong><\/h3>\n\n\n<div class=\"b24-reviews b24-reviews--default\">\n    <div class=\"b24-reviews__container\">\n                    <div class=\"b24-reviews__list\">\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"44 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                    <div class=\"b24-reviews__stars-fg\" style=\"width: 88%;\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>4.4\/5<\/strong><\/p>\n<p>G2 (641 opiniones)<\/p>\n<p>&nbsp;<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 2.46429C0.88125 2.09127 1.305 1.90476 1.8 1.90476H2.7V0H4.5V1.90476H11.7V0H13.5V1.90476H14.4C14.895 1.90476 15.3188 2.09127 15.6713 2.46429C16.0238 2.8373 16.2 3.28571 16.2 3.80952V9.21429C15.915 9.07143 15.6225 8.95238 15.3225 8.85714C15.0225 8.7619 14.715 8.69048 14.4 8.64286V7.61905H1.8V17.1429H7.47C7.575 17.4921 7.69875 17.8254 7.84125 18.1429C7.98375 18.4603 8.1525 18.7619 8.3475 19.0476H1.8ZM13.5 20C12.255 20 11.1938 19.5357 10.3162 18.6071C9.43875 17.6786 9 16.5556 9 15.2381C9 13.9206 9.43875 12.7976 10.3162 11.869C11.1938 10.9405 12.255 10.4762 13.5 10.4762C14.745 10.4762 15.8062 10.9405 16.6838 11.869C17.5613 12.7976 18 13.9206 18 15.2381C18 16.5556 17.5613 17.6786 16.6838 18.6071C15.8062 19.5357 14.745 20 13.5 20ZM15.0075 17.5L15.6375 16.8333L13.95 15.0476V12.381H13.05V15.4286L15.0075 17.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>Prueba gratuita <\/strong>\/ Disponible<\/p>\n<p>&nbsp;<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 0.5875C17.8042 0.979167 18 1.45 18 2V4.5H16V2H2V16H16V13.5H18V16C18 16.55 17.8042 17.0208 17.4125 17.4125C17.0208 17.8042 16.55 18 16 18H2ZM10 14C9.45 14 8.97917 13.8042 8.5875 13.4125C8.19583 13.0208 8 12.55 8 12V6C8 5.45 8.19583 4.97917 8.5875 4.5875C8.97917 4.19583 9.45 4 10 4H17C17.55 4 18.0208 4.19583 18.4125 4.5875C18.8042 4.97917 19 5.45 19 6V12C19 12.55 18.8042 13.0208 18.4125 13.4125C18.0208 13.8042 17.55 14 17 14H10ZM17 12V6H10V12H17ZM13 10.5C13.4167 10.5 13.7708 10.3542 14.0625 10.0625C14.3542 9.77083 14.5 9.41667 14.5 9C14.5 8.58333 14.3542 8.22917 14.0625 7.9375C13.7708 7.64583 13.4167 7.5 13 7.5C12.5833 7.5 12.2292 7.64583 11.9375 7.9375C11.6458 8.22917 11.5 8.58333 11.5 9C11.5 9.41667 11.6458 9.77083 11.9375 10.0625C12.2292 10.3542 12.5833 10.5 13 10.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>Desde $599 <\/strong>\/ Mes<\/p>\n<p>&nbsp;<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p><strong>Mention<\/strong> es una de las redes sociales m\u00e1s populares <a href=\"https:\/\/brand24.com\/es\/media-monitoring-software\/\" target=\"_blank\" rel=\"noopener\" title=\"\">software de control de medios<\/a>. Tambi\u00e9n ofrece funciones de publicaci\u00f3n.<\/p>\n\n\n\n<p>Como la mayor\u00eda de las herramientas de seguimiento de las redes sociales, mide el sentimiento tras los mention rastreados, clasific\u00e1ndolos como positivos, negativos o neutros.<\/p>\n\n\n\n<p>Esta herramienta tambi\u00e9n te permite:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Seguimiento preciso del impacto de su trabajo en las redes sociales<\/li>\n\n\n\n<li>Eval\u00fae su <a href=\"https:\/\/brand24.com\/blog\/es\/rendimiento-de-las-redes-sociales\/\" target=\"_blank\" rel=\"noopener\" title=\"rendimiento de las redes sociales\">rendimiento de las redes sociales<\/a> y recabar informaci\u00f3n sobre el mercado<\/li>\n\n\n\n<li>Compare tendencias filtrando conversaciones cr\u00edticas en l\u00ednea<\/li>\n\n\n\n<li>Planificaci\u00f3n de redes sociales<\/li>\n<\/ul>\n\n\n\n<p>Informaci\u00f3n decepcionante: Para tener acceso a todas las redes sociales que aparecen a continuaci\u00f3n, debes elegir el plan de la compa\u00f1\u00eda que sea m\u00e1s caro.<\/p>\n\n\n\n<p><strong>\ud83d\udd0e Supervisi\u00f3n de las redes sociales:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Facebook<\/li>\n\n\n\n<li>Instagram<\/li>\n\n\n\n<li>X (Twitter)<\/li>\n\n\n\n<li>YouTube<\/li>\n\n\n\n<li>TikTok<\/li>\n\n\n\n<li>LinkedIn<\/li>\n\n\n\n<li>Reddit<\/li>\n\n\n\n<li>Pinterest<\/li>\n<\/ul>\n\n\n\n<p><strong>\u2b50\ufe0f Veredicto general:<\/strong><\/p>\n\n\n\n<p>Es m\u00e1s adecuado para empresas con un presupuesto mayor y sin necesidad de <a href=\"https:\/\/brand24.com\/blog\/es\/seguimiento-de-linkedin\/\" target=\"_blank\" rel=\"noopener\" title=\"Supervisi\u00f3n de LinkedIn\">Supervisi\u00f3n de LinkedIn<\/a> - a menos que est\u00e9n dispuestos a pagar m\u00e1s por ello.<\/p>\n\n\n\n<p><strong>\ud83d\udcaa Puntos fuertes:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Es posible personalizar el panel de control para adaptarlo a la estrategia de redes sociales de su empresa.<\/li>\n<\/ol>\n\n\n\n<p><strong>\ud83d\udc4e Qu\u00e9 podr\u00eda ser mejor:<\/strong><\/p>\n\n\n\n<p>El acceso a datos hist\u00f3ricos y a la supervisi\u00f3n de palabras clave en LinkedIn requiere una tarifa adicional.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1ea692b5fd&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f1ea692b5fd\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"999\" height=\"463\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/social-media-monitoring-tools-mention.png\" alt=\"Mention dashboard, una de las plataformas de monitorizaci\u00f3n de redes sociales m\u00e1s populares\" class=\"wp-image-164990\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/social-media-monitoring-tools-mention.png 999w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/social-media-monitoring-tools-mention-300x139.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/social-media-monitoring-tools-mention-170x80.png 170w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/social-media-monitoring-tools-mention-248x115.png 248w\" sizes=\"auto, (max-width: 999px) 100vw, 999px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Panel de menciones<\/figcaption><\/figure>\n\n\n\n<p>Compru\u00e9balo: <a href=\"https:\/\/brand24.com\/es\/mention-competitors\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mencionar a los competidores<\/a><\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">\u00a1Prueba Social Monitoring gratis!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=52\" class=\"acf-simple-cta__btn\" target=\"\">Iniciar prueba<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"xpro-tweetdeck\">06 Awario<\/h3>\n\n\n<div class=\"b24-reviews b24-reviews--default\">\n    <div class=\"b24-reviews__container\">\n                    <div class=\"b24-reviews__list\">\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"39 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                    <div class=\"b24-reviews__stars-fg\" style=\"width: 78%;\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>3.9\/5<\/strong><\/p>\n<p>G2 (87 opiniones)<\/p>\n<p>&nbsp;<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 2.46429C0.88125 2.09127 1.305 1.90476 1.8 1.90476H2.7V0H4.5V1.90476H11.7V0H13.5V1.90476H14.4C14.895 1.90476 15.3188 2.09127 15.6713 2.46429C16.0238 2.8373 16.2 3.28571 16.2 3.80952V9.21429C15.915 9.07143 15.6225 8.95238 15.3225 8.85714C15.0225 8.7619 14.715 8.69048 14.4 8.64286V7.61905H1.8V17.1429H7.47C7.575 17.4921 7.69875 17.8254 7.84125 18.1429C7.98375 18.4603 8.1525 18.7619 8.3475 19.0476H1.8ZM13.5 20C12.255 20 11.1938 19.5357 10.3162 18.6071C9.43875 17.6786 9 16.5556 9 15.2381C9 13.9206 9.43875 12.7976 10.3162 11.869C11.1938 10.9405 12.255 10.4762 13.5 10.4762C14.745 10.4762 15.8062 10.9405 16.6838 11.869C17.5613 12.7976 18 13.9206 18 15.2381C18 16.5556 17.5613 17.6786 16.6838 18.6071C15.8062 19.5357 14.745 20 13.5 20ZM15.0075 17.5L15.6375 16.8333L13.95 15.0476V12.381H13.05V15.4286L15.0075 17.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>7 d\u00edas <\/strong>\/ Prueba gratuita<\/p>\n<p>&nbsp;<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 0.5875C17.8042 0.979167 18 1.45 18 2V4.5H16V2H2V16H16V13.5H18V16C18 16.55 17.8042 17.0208 17.4125 17.4125C17.0208 17.8042 16.55 18 16 18H2ZM10 14C9.45 14 8.97917 13.8042 8.5875 13.4125C8.19583 13.0208 8 12.55 8 12V6C8 5.45 8.19583 4.97917 8.5875 4.5875C8.97917 4.19583 9.45 4 10 4H17C17.55 4 18.0208 4.19583 18.4125 4.5875C18.8042 4.97917 19 5.45 19 6V12C19 12.55 18.8042 13.0208 18.4125 13.4125C18.0208 13.8042 17.55 14 17 14H10ZM17 12V6H10V12H17ZM13 10.5C13.4167 10.5 13.7708 10.3542 14.0625 10.0625C14.3542 9.77083 14.5 9.41667 14.5 9C14.5 8.58333 14.3542 8.22917 14.0625 7.9375C13.7708 7.64583 13.4167 7.5 13 7.5C12.5833 7.5 12.2292 7.64583 11.9375 7.9375C11.6458 8.22917 11.5 8.58333 11.5 9C11.5 9.41667 11.6458 9.77083 11.9375 10.0625C12.2292 10.3542 12.5833 10.5 13 10.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>Desde $29 <\/strong>\/ Mes<\/p>\n<p>&nbsp;<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p><strong>Awario<\/strong> es una herramienta de seguimiento de medios que rastrea los mention en Facebook, Instagram, X (Twitter), YouTube y Reddit.<\/p>\n\n\n\n<p>Adem\u00e1s de las redes sociales, tambi\u00e9n supervisa sitios de noticias, foros, blogs y plataformas de rese\u00f1as.<\/p>\n\n\n\n<p>Sin embargo, carece de soporte para dos plataformas clave: TikTok y LinkedIn, lo que puede ser un inconveniente para algunos usuarios.<\/p>\n\n\n\n<p>Pero, al mismo tiempo, es una de las herramientas m\u00e1s baratas de esta lista.<\/p>\n\n\n\n<p>Dos de sus caracter\u00edsticas m\u00e1s importantes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/brand24.com\/blog\/es\/analisis-del-sentimiento-en-las-redes-sociales\/\" target=\"_blank\" rel=\"noopener\" title=\"An\u00e1lisis del sentimiento en las redes sociales\">An\u00e1lisis del sentimiento en las redes sociales<\/a><\/li>\n\n\n\n<li>Alertas Mention<\/li>\n<\/ul>\n\n\n\n<p>Awario es especialmente \u00fatil para identificar a personas influyentes y defensores de la marca para la cooperaci\u00f3n.<\/p>\n\n\n\n<p><strong>\ud83d\udd0e Supervisi\u00f3n de las redes sociales:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Facebook<\/li>\n\n\n\n<li>Instagram<\/li>\n\n\n\n<li>X (Twitter)<\/li>\n\n\n\n<li>YouTube<\/li>\n\n\n\n<li>Reddit<\/li>\n<\/ul>\n\n\n\n<p><strong>\u2b50\ufe0f Veredicto general:<\/strong><\/p>\n\n\n\n<p>Awario es una soluci\u00f3n bastante b\u00e1sica, pero tambi\u00e9n econ\u00f3mica, lo que la convierte en una buena opci\u00f3n para peque\u00f1as empresas y agencias.<\/p>\n\n\n\n<p><strong>\ud83d\udcaa Puntos fuertes:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Awario ofrece informes de marca blanca.<\/li>\n\n\n\n<li>Es m\u00e1s asequible que otras herramientas de monitorizaci\u00f3n de redes sociales.<\/li>\n<\/ol>\n\n\n\n<p><strong>\ud83d\udc4e Qu\u00e9 podr\u00eda ser mejor:<\/strong><\/p>\n\n\n\n<p>El n\u00famero de fuentes controladas podr\u00eda ser m\u00e1s impresionante.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1ea692d29b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f1ea692d29b\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"664\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/social-media-monitoring-tools-awario.jpg\" alt=\"Awario dashboard, una de las herramientas de monitorizaci\u00f3n de redes sociales\" class=\"wp-image-164978\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/social-media-monitoring-tools-awario.jpg 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/social-media-monitoring-tools-awario-300x199.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/social-media-monitoring-tools-awario-239x159.jpg 239w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Cuadro de mandos Awario<\/figcaption><\/figure>\n\n\n\n<p>\u00bfBusca una herramienta de seguimiento que controle las principales plataformas de medios sociales? Compru\u00e9belo: <a href=\"https:\/\/brand24.com\/es\/awario-competitors\/\" target=\"_blank\" rel=\"noreferrer noopener\">Awario \u00a1Competidores!<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"agorapulse\"><strong>07 Agorapulse<\/strong><\/h3>\n\n\n<div class=\"b24-reviews b24-reviews--default\">\n    <div class=\"b24-reviews__container\">\n                    <div class=\"b24-reviews__list\">\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"45 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                    <div class=\"b24-reviews__stars-fg\" style=\"width: 90%;\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>4.5\/5<\/strong><\/p>\n<p>G2 (966 opiniones)<\/p>\n<p>&nbsp;<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 2.46429C0.88125 2.09127 1.305 1.90476 1.8 1.90476H2.7V0H4.5V1.90476H11.7V0H13.5V1.90476H14.4C14.895 1.90476 15.3188 2.09127 15.6713 2.46429C16.0238 2.8373 16.2 3.28571 16.2 3.80952V9.21429C15.915 9.07143 15.6225 8.95238 15.3225 8.85714C15.0225 8.7619 14.715 8.69048 14.4 8.64286V7.61905H1.8V17.1429H7.47C7.575 17.4921 7.69875 17.8254 7.84125 18.1429C7.98375 18.4603 8.1525 18.7619 8.3475 19.0476H1.8ZM13.5 20C12.255 20 11.1938 19.5357 10.3162 18.6071C9.43875 17.6786 9 16.5556 9 15.2381C9 13.9206 9.43875 12.7976 10.3162 11.869C11.1938 10.9405 12.255 10.4762 13.5 10.4762C14.745 10.4762 15.8062 10.9405 16.6838 11.869C17.5613 12.7976 18 13.9206 18 15.2381C18 16.5556 17.5613 17.6786 16.6838 18.6071C15.8062 19.5357 14.745 20 13.5 20ZM15.0075 17.5L15.6375 16.8333L13.95 15.0476V12.381H13.05V15.4286L15.0075 17.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>30 d\u00edas <\/strong>\/ Prueba gratuita<\/p>\n<p>&nbsp;<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 0.5875C17.8042 0.979167 18 1.45 18 2V4.5H16V2H2V16H16V13.5H18V16C18 16.55 17.8042 17.0208 17.4125 17.4125C17.0208 17.8042 16.55 18 16 18H2ZM10 14C9.45 14 8.97917 13.8042 8.5875 13.4125C8.19583 13.0208 8 12.55 8 12V6C8 5.45 8.19583 4.97917 8.5875 4.5875C8.97917 4.19583 9.45 4 10 4H17C17.55 4 18.0208 4.19583 18.4125 4.5875C18.8042 4.97917 19 5.45 19 6V12C19 12.55 18.8042 13.0208 18.4125 13.4125C18.0208 13.8042 17.55 14 17 14H10ZM17 12V6H10V12H17ZM13 10.5C13.4167 10.5 13.7708 10.3542 14.0625 10.0625C14.3542 9.77083 14.5 9.41667 14.5 9C14.5 8.58333 14.3542 8.22917 14.0625 7.9375C13.7708 7.64583 13.4167 7.5 13 7.5C12.5833 7.5 12.2292 7.64583 11.9375 7.9375C11.6458 8.22917 11.5 8.58333 11.5 9C11.5 9.41667 11.6458 9.77083 11.9375 10.0625C12.2292 10.3542 12.5833 10.5 13 10.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>Desde $79 <\/strong>\/ Mes<\/p>\n<p>&nbsp;<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p><strong>Agorapulse<\/strong> es una completa herramienta de gesti\u00f3n de redes sociales que ofrece Facebook, <a href=\"https:\/\/brand24.com\/blog\/es\/monitorizacion-de-instagram\/\" target=\"_blank\" rel=\"noopener\" title=\"Instagram\">Instagram<\/a>y <a href=\"https:\/\/brand24.com\/blog\/es\/seguimiento-de-youtube\/\" target=\"_blank\" rel=\"noopener\" title=\"Supervisi\u00f3n de YouTube\">Supervisi\u00f3n de YouTube<\/a>.<\/p>\n\n\n\n<p>Esta herramienta le ayudar\u00e1 a publicar, involucrar, escuchar, informar y colaborar en proyectos de marketing digital.<\/p>\n\n\n\n<p>La funci\u00f3n que me ha parecido m\u00e1s \u00fatil es el sentimiento del cliente. Te permite identificar tus mejores contenidos y aumentar r\u00e1pidamente tu presencia en las redes sociales.<\/p>\n\n\n\n<p>Tambi\u00e9n puedes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Realice un seguimiento de los mention de la marca, los comentarios en redes sociales y las conversaciones de los distintos canales y t\u00e9ngalos en una sola bandeja de entrada: facilita la interacci\u00f3n con su p\u00fablico objetivo.<\/li>\n\n\n\n<li>Controlar los resultados de sus actividades e informar de ellos a sus colegas y supervisores.<\/li>\n\n\n\n<li>An\u00e1lisis de la competencia<\/li>\n<\/ul>\n\n\n\n<p><strong>\ud83d\udd0e Supervisi\u00f3n de las redes sociales:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Instagram<\/li>\n\n\n\n<li>YouTube<\/li>\n\n\n\n<li>Facebook<\/li>\n<\/ul>\n\n\n\n<p><strong>\u2b50\ufe0f Veredicto general:<\/strong><\/p>\n\n\n\n<p>Esta herramienta es ideal para empresas, agencias o equipos de redes sociales que no necesitan supervisar varios canales, sino que quieren centrarse en la gesti\u00f3n y el seguimiento de una plataforma espec\u00edfica, como Facebook.<\/p>\n\n\n\n<p><strong>\ud83d\udcaa Puntos fuertes:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Agorapulse ofrece un excelente servicio de atenci\u00f3n al cliente, muy r\u00e1pido y agradable.<\/li>\n\n\n\n<li>Tiene una interfaz muy clara e intuitiva.<\/li>\n<\/ol>\n\n\n\n<p><strong>\ud83d\udc4e Qu\u00e9 podr\u00eda ser mejor:<\/strong><\/p>\n\n\n\n<p>Las capacidades de escucha social son bastante limitadas: Agorapulse s\u00f3lo rastrea tres plataformas.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1ea692ed22&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f1ea692ed22\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"801\" height=\"457\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/social-media-monitoring-tools-agorapulse.png\" alt=\"Agorapulse dashboard, una herramienta de gesti\u00f3n de redes sociales que tambi\u00e9n ofrece escucha social\" class=\"wp-image-164977\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/social-media-monitoring-tools-agorapulse.png 801w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/social-media-monitoring-tools-agorapulse-300x171.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/social-media-monitoring-tools-agorapulse-248x141.png 248w\" sizes=\"auto, (max-width: 801px) 100vw, 801px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Cuadro de mandos Agorapulse<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"talkwalker\"><strong>08 Talkwalker<\/strong><\/h3>\n\n\n<div class=\"b24-reviews b24-reviews--default\">\n    <div class=\"b24-reviews__container\">\n                    <div class=\"b24-reviews__list\">\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"43 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                    <div class=\"b24-reviews__stars-fg\" style=\"width: 86%;\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>4.3\/5<\/strong><\/p>\n<p>G2 (132 opiniones)<\/p>\n<p>&nbsp;<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 2.46429C0.88125 2.09127 1.305 1.90476 1.8 1.90476H2.7V0H4.5V1.90476H11.7V0H13.5V1.90476H14.4C14.895 1.90476 15.3188 2.09127 15.6713 2.46429C16.0238 2.8373 16.2 3.28571 16.2 3.80952V9.21429C15.915 9.07143 15.6225 8.95238 15.3225 8.85714C15.0225 8.7619 14.715 8.69048 14.4 8.64286V7.61905H1.8V17.1429H7.47C7.575 17.4921 7.69875 17.8254 7.84125 18.1429C7.98375 18.4603 8.1525 18.7619 8.3475 19.0476H1.8ZM13.5 20C12.255 20 11.1938 19.5357 10.3162 18.6071C9.43875 17.6786 9 16.5556 9 15.2381C9 13.9206 9.43875 12.7976 10.3162 11.869C11.1938 10.9405 12.255 10.4762 13.5 10.4762C14.745 10.4762 15.8062 10.9405 16.6838 11.869C17.5613 12.7976 18 13.9206 18 15.2381C18 16.5556 17.5613 17.6786 16.6838 18.6071C15.8062 19.5357 14.745 20 13.5 20ZM15.0075 17.5L15.6375 16.8333L13.95 15.0476V12.381H13.05V15.4286L15.0075 17.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>Herramientas gratuitas <\/strong>\/ Disponible<\/p>\n<p>&nbsp;<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 0.5875C17.8042 0.979167 18 1.45 18 2V4.5H16V2H2V16H16V13.5H18V16C18 16.55 17.8042 17.0208 17.4125 17.4125C17.0208 17.8042 16.55 18 16 18H2ZM10 14C9.45 14 8.97917 13.8042 8.5875 13.4125C8.19583 13.0208 8 12.55 8 12V6C8 5.45 8.19583 4.97917 8.5875 4.5875C8.97917 4.19583 9.45 4 10 4H17C17.55 4 18.0208 4.19583 18.4125 4.5875C18.8042 4.97917 19 5.45 19 6V12C19 12.55 18.8042 13.0208 18.4125 13.4125C18.0208 13.8042 17.55 14 17 14H10ZM17 12V6H10V12H17ZM13 10.5C13.4167 10.5 13.7708 10.3542 14.0625 10.0625C14.3542 9.77083 14.5 9.41667 14.5 9C14.5 8.58333 14.3542 8.22917 14.0625 7.9375C13.7708 7.64583 13.4167 7.5 13 7.5C12.5833 7.5 12.2292 7.64583 11.9375 7.9375C11.6458 8.22917 11.5 8.58333 11.5 9C11.5 9.41667 11.6458 9.77083 11.9375 10.0625C12.2292 10.3542 12.5833 10.5 13 10.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>Previa solicitud<\/strong><\/p>\n<p>&nbsp;<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p><strong>Talkwalker<\/strong> es un poco de ambos mundos - usted puede ir para su principal versi\u00f3n de pago o conformarse con una de las herramientas gratuitas: Talkwalker Alerts o Talkwalker's Free Social Search.<\/p>\n\n\n\n<p>Sea como sea, Talkwalker es sin duda una potente herramienta que merece la pena explorar.<\/p>\n\n\n\n<p>Adem\u00e1s de la monitorizaci\u00f3n social en tiempo real, Talkwalker ofrece valiosas perspectivas de audiencia y clasificaciones de contenidos sociales.<\/p>\n\n\n\n<p>Con Talkwalker, puedes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Seguimiento del rendimiento de sus campa\u00f1as de marketing digital<\/li>\n\n\n\n<li>Encontrar personas influyentes, temas e ideas de contenido<\/li>\n\n\n\n<li>Obt\u00e9n una respuesta instant\u00e1nea a una pregunta r\u00e1pida sobre tu p\u00fablico preguntando a Yeti, el asistente de inteligencia artificial.<\/li>\n\n\n\n<li>Proteja y mejore su reputaci\u00f3n<\/li>\n<\/ul>\n\n\n\n<p>Por desgracia, Talkwalker es una herramienta cara.<\/p>\n\n\n\n<p><strong>\ud83d\udd0e Supervisi\u00f3n de las redes sociales:<\/strong><\/p>\n\n\n\n<p>30 redes sociales, entre ellas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Instagram<\/li>\n\n\n\n<li>Facebook<\/li>\n\n\n\n<li>X (Twitter)<\/li>\n\n\n\n<li>Pinterest<\/li>\n<\/ul>\n\n\n\n<p><strong>\u2b50\ufe0f Veredicto general:<\/strong><\/p>\n\n\n\n<p>Talkwalker es una soluci\u00f3n muy avanzada, ideal para grandes empresas que buscan an\u00e1lisis potentes, datos exhaustivos e informaci\u00f3n detallada.<\/p>\n\n\n\n<p><strong>\ud83d\udcaa Puntos fuertes:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Talkwalker ofrece hasta 5 a\u00f1os de datos hist\u00f3ricos.<\/li>\n\n\n\n<li>Ofrece una de las coberturas de seguimiento de medios m\u00e1s amplias del mercado, con 30 plataformas de medios sociales y m\u00e1s de 250 millones de sitios web.<\/li>\n<\/ol>\n\n\n\n<p><strong>\ud83d\udc4e Qu\u00e9 podr\u00eda ser mejor:<\/strong><\/p>\n\n\n\n<p>Es una herramienta costosa. En cuanto a los planes, el B\u00e1sico, dirigido a marcas m\u00e1s peque\u00f1as o empresas centradas en medios propios, cuesta varios miles de d\u00f3lares anuales. Los precios de los dos planes restantes, Corporate y Enterprise, se discuten a petici\u00f3n - pensando l\u00f3gicamente, que son a\u00fan m\u00e1s caros.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1ea6930820&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f1ea6930820\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"893\" height=\"642\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/social-media-monitoring-tools-talkwalker.png\" alt=\"Talkwalker dashboard, una completa herramienta de seguimiento de las redes sociales\" class=\"wp-image-164976\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/social-media-monitoring-tools-talkwalker.png 893w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/social-media-monitoring-tools-talkwalker-300x216.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/social-media-monitoring-tools-talkwalker-221x159.png 221w\" sizes=\"auto, (max-width: 893px) 100vw, 893px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Cuadro de mandos Talkwalker<\/figcaption><\/figure>\n\n\n\n<p>\u00bfEst\u00e1 buscando el mejor competidor de Talkwalker? <a href=\"https:\/\/brand24.com\/es\/talkwalker-competitors\/\" target=\"_blank\" rel=\"noreferrer noopener\">Compru\u00e9belo aqu\u00ed.<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"brandmentions\">09 BrandMentions<\/h3>\n\n\n<div class=\"b24-reviews b24-reviews--default\">\n    <div class=\"b24-reviews__container\">\n                    <div class=\"b24-reviews__list\">\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"48 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                    <div class=\"b24-reviews__stars-fg\" style=\"width: 96%;\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 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15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                <\/div>\n\n                            <\/div>\n                                                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>4.8\/5<\/strong><\/p>\n<p>G2 (100 opiniones)<\/p>\n<p>&nbsp;<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 2.46429C0.88125 2.09127 1.305 1.90476 1.8 1.90476H2.7V0H4.5V1.90476H11.7V0H13.5V1.90476H14.4C14.895 1.90476 15.3188 2.09127 15.6713 2.46429C16.0238 2.8373 16.2 3.28571 16.2 3.80952V9.21429C15.915 9.07143 15.6225 8.95238 15.3225 8.85714C15.0225 8.7619 14.715 8.69048 14.4 8.64286V7.61905H1.8V17.1429H7.47C7.575 17.4921 7.69875 17.8254 7.84125 18.1429C7.98375 18.4603 8.1525 18.7619 8.3475 19.0476H1.8ZM13.5 20C12.255 20 11.1938 19.5357 10.3162 18.6071C9.43875 17.6786 9 16.5556 9 15.2381C9 13.9206 9.43875 12.7976 10.3162 11.869C11.1938 10.9405 12.255 10.4762 13.5 10.4762C14.745 10.4762 15.8062 10.9405 16.6838 11.869C17.5613 12.7976 18 13.9206 18 15.2381C18 16.5556 17.5613 17.6786 16.6838 18.6071C15.8062 19.5357 14.745 20 13.5 20ZM15.0075 17.5L15.6375 16.8333L13.95 15.0476V12.381H13.05V15.4286L15.0075 17.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>7 d\u00edas <\/strong>\/ Prueba gratuita<\/p>\n<p>&nbsp;<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 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<p><strong>Desde $99 <\/strong>\/ Mes<\/p>\n<p>&nbsp;<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p><strong>BrandMentions<\/strong> es un <a href=\"https:\/\/brand24.com\/es\/rastreador-de-redes-sociales\/\" target=\"_blank\" rel=\"noopener\" title=\"\">rastreador de redes sociales<\/a> - le ayudar\u00e1 a supervisar las conversaciones y los mention en las plataformas de medios sociales m\u00e1s importantes y en toda la web.<\/p>\n\n\n\n<p>Con BrandMentions, puede <a href=\"https:\/\/brand24.com\/blog\/es\/espiar-a-la-competencia\/\" target=\"_blank\" rel=\"noreferrer noopener\">espiar a la competencia<\/a>. Puede obtener informaci\u00f3n sobre cualquier marca o tema de cualquier mercado.<\/p>\n\n\n\n<p>Tambi\u00e9n:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Analiza el sentimiento de los mention y las conversaciones relevantes<\/li>\n\n\n\n<li>Seguimiento en tiempo real: recibir\u00e1 alertas cada vez que aparezcan nuevos mention o enlaces.<\/li>\n<\/ul>\n\n\n\n<p>La herramienta completa es de suscripci\u00f3n, pero BrandMentions ofrece cuatro rastreadores que puedes probar gratis.<\/p>\n\n\n\n<p><strong>\ud83d\udd0e Supervisi\u00f3n de las redes sociales:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>X (Twitter)<\/li>\n\n\n\n<li>Instagram<\/li>\n\n\n\n<li>Facebook<\/li>\n\n\n\n<li>YouTube<\/li>\n\n\n\n<li>LinkedIn<\/li>\n\n\n\n<li>Pinterest<\/li>\n\n\n\n<li>Reddit<\/li>\n\n\n\n<li>TikTok<\/li>\n<\/ul>\n\n\n\n<p><strong>\u2b50\ufe0f Veredicto general:<\/strong><\/p>\n\n\n\n<p>Es una soluci\u00f3n adecuada para peque\u00f1as y grandes empresas que buscan supervisar todas las plataformas sociales esenciales y la web.<\/p>\n\n\n\n<p><strong>\ud83d\udcaa Puntos fuertes:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Con BrandMentions, puede acceder a datos hist\u00f3ricos que ninguna otra herramienta proporciona: hasta 10 a\u00f1os.<\/li>\n\n\n\n<li>Esta herramienta proporciona KPI esenciales, an\u00e1lisis en profundidad y filtros sobre todos los planes disponibles.<\/li>\n<\/ol>\n\n\n\n<p><strong>\ud83d\udc4e Qu\u00e9 podr\u00eda ser mejor:<\/strong><\/p>\n\n\n\n<p>Algunos usuarios pueden encontrar inicialmente la interfaz un poco abrumadora, especialmente con tantos filtros y opciones disponibles.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1ea6932227&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f1ea6932227\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"728\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/social-media-monitoring-tools-brandmentions.png\" alt=\"BrandMentions dashboard, una de las herramientas para el seguimiento de mentions sociales y mentions de marca a trav\u00e9s de las plataformas sociales.\" class=\"wp-image-164975\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/social-media-monitoring-tools-brandmentions.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/social-media-monitoring-tools-brandmentions-300x218.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/social-media-monitoring-tools-brandmentions-218x159.png 218w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Cuadro de mandos BrandMentions<\/figcaption><\/figure>\n\n\n\n<p>Compru\u00e9balo: <a href=\"https:\/\/brand24.com\/es\/brandmentions-competitors\/\" target=\"_blank\" rel=\"noreferrer noopener\">Competidores de BrandMention<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"iconosquare-\"><strong>10 <strong>Iconosquare<\/strong><\/strong><\/h3>\n\n\n<div class=\"b24-reviews b24-reviews--default\">\n    <div class=\"b24-reviews__container\">\n                    <div class=\"b24-reviews__list\">\n                                                        <div class=\"b24-reviews__item\">\n                                                    <div class=\"b24-reviews__rating\" aria-label=\"45 \/ 50\">\n\n                                <div class=\"b24-reviews__stars-wrapper\">\n                                    <div class=\"b24-reviews__stars-bg\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 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15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 9.8253L77.9039 14.2924C78.0992 15.1094 77.2111 15.7561 76.4962 15.3145L72.5848 12.9138L68.6735 15.3145C67.9586 15.753 67.0705 15.1063 67.2657 14.2924L68.3396 9.8253L64.8503 6.84411C64.2141 6.29835 64.5511 5.25415 65.3888 5.1879L69.9615 4.82826L71.7156 0.582042C72.0369 -0.194014 73.1328 -0.194014 73.454 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M94.9599 0.582042L96.714 4.82826L101.287 5.1879C102.121 5.25415 102.461 6.29835 101.825 6.84411L98.3359 9.8253L99.4098 14.2924C99.605 15.1094 98.7169 15.7561 98.0021 15.3145L94.0907 12.9138L90.1793 15.3145C89.4644 15.753 88.5764 15.1063 88.7716 14.2924L89.8455 9.8253L86.3561 6.84411C85.72 6.29835 86.057 5.25415 86.8947 5.1879L91.4674 4.82826L93.2215 0.582042C93.5427 -0.194014 94.6387 -0.194014 94.9599 0.582042Z\" fill=\"currentColor\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                    <div class=\"b24-reviews__stars-fg\" style=\"width: 90%;\">\n                                        <svg width=\"103\" height=\"16\" viewbox=\"0 0 103 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                            \n<path d=\"M8.9345 0.582042L10.6886 4.82826L15.2613 5.1879C16.0959 5.25415 16.436 6.29835 15.7999 6.84411L12.3105 9.8253L13.3844 14.2924C13.5796 15.1094 12.6916 15.7561 11.9767 15.3145L8.06531 12.9138L4.15393 15.3145C3.43905 15.753 2.55096 15.1063 2.74622 14.2924L3.82011 9.8253L0.330742 6.84411C-0.305407 6.29835 0.031563 5.25415 0.869264 5.1879L5.44198 4.82826L7.19611 0.582042C7.51734 -0.194014 8.61328 -0.194014 8.9345 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M51.9472 0.582042L53.7013 4.82826L58.274 5.1879C59.1086 5.25415 59.4487 6.29835 58.8126 6.84411L55.3232 9.8253L56.3971 14.2924C56.5923 15.1094 55.7043 15.7561 54.9894 15.3145L51.078 12.9138L47.1666 15.3145C46.4517 15.753 45.5637 15.1063 45.7589 14.2924L46.8328 9.8253L43.3434 6.84411C42.7073 6.29835 43.0443 5.25415 43.882 5.1879L48.4547 4.82826L50.2088 0.582042C50.53 -0.194014 51.626 -0.194014 51.9472 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M30.4404 0.582042L32.1945 4.82826L36.7672 5.1879C37.6018 5.25415 37.9419 6.29835 37.3057 6.84411L33.8164 9.8253L34.8903 14.2924C35.0855 15.1094 34.1974 15.7561 33.4825 15.3145L29.5712 12.9138L25.6598 15.3145C24.9449 15.753 24.0568 15.1063 24.2521 14.2924L25.326 9.8253L21.8366 6.84411C21.2005 6.29835 21.5374 5.25415 22.3751 5.1879L26.9478 4.82826L28.702 0.582042C29.0232 -0.194014 30.1191 -0.194014 30.4404 0.582042Z\" fill=\"currentColor\"\/>\n<path d=\"M73.454 0.582042L75.2082 4.82826L79.7809 5.1879C80.6154 5.25415 80.9555 6.29835 80.3194 6.84411L76.83 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                                                                    <div class=\"b24-reviews__text\">\n                                <p><strong>4.5\/5<\/strong><\/p>\n<p>G2 (135 opiniones)<\/p>\n<p>&nbsp;<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"18\" height=\"20\" viewbox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1.8 5.71429H14.4V3.80952H1.8V5.71429ZM1.8 19.0476C1.305 19.0476 0.88125 18.8611 0.52875 18.4881C0.17625 18.1151 0 17.6667 0 17.1429V3.80952C0 3.28571 0.17625 2.8373 0.52875 2.46429C0.88125 2.09127 1.305 1.90476 1.8 1.90476H2.7V0H4.5V1.90476H11.7V0H13.5V1.90476H14.4C14.895 1.90476 15.3188 2.09127 15.6713 2.46429C16.0238 2.8373 16.2 3.28571 16.2 3.80952V9.21429C15.915 9.07143 15.6225 8.95238 15.3225 8.85714C15.0225 8.7619 14.715 8.69048 14.4 8.64286V7.61905H1.8V17.1429H7.47C7.575 17.4921 7.69875 17.8254 7.84125 18.1429C7.98375 18.4603 8.1525 18.7619 8.3475 19.0476H1.8ZM13.5 20C12.255 20 11.1938 19.5357 10.3162 18.6071C9.43875 17.6786 9 16.5556 9 15.2381C9 13.9206 9.43875 12.7976 10.3162 11.869C11.1938 10.9405 12.255 10.4762 13.5 10.4762C14.745 10.4762 15.8062 10.9405 16.6838 11.869C17.5613 12.7976 18 13.9206 18 15.2381C18 16.5556 17.5613 17.6786 16.6838 18.6071C15.8062 19.5357 14.745 20 13.5 20ZM15.0075 17.5L15.6375 16.8333L13.95 15.0476V12.381H13.05V15.4286L15.0075 17.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>14 d\u00edas <\/strong>\/ Prueba gratuita<\/p>\n<p>&nbsp;<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                                                        <div class=\"b24-reviews__item\">\n                                                                            <div class=\"b24-reviews__icon\">\n                                <svg width=\"19\" height=\"18\" viewbox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M2 18C1.45 18 0.979167 17.8042 0.5875 17.4125C0.195833 17.0208 0 16.55 0 16V2C0 1.45 0.195833 0.979167 0.5875 0.5875C0.979167 0.195833 1.45 0 2 0H16C16.55 0 17.0208 0.195833 17.4125 0.5875C17.8042 0.979167 18 1.45 18 2V4.5H16V2H2V16H16V13.5H18V16C18 16.55 17.8042 17.0208 17.4125 17.4125C17.0208 17.8042 16.55 18 16 18H2ZM10 14C9.45 14 8.97917 13.8042 8.5875 13.4125C8.19583 13.0208 8 12.55 8 12V6C8 5.45 8.19583 4.97917 8.5875 4.5875C8.97917 4.19583 9.45 4 10 4H17C17.55 4 18.0208 4.19583 18.4125 4.5875C18.8042 4.97917 19 5.45 19 6V12C19 12.55 18.8042 13.0208 18.4125 13.4125C18.0208 13.8042 17.55 14 17 14H10ZM17 12V6H10V12H17ZM13 10.5C13.4167 10.5 13.7708 10.3542 14.0625 10.0625C14.3542 9.77083 14.5 9.41667 14.5 9C14.5 8.58333 14.3542 8.22917 14.0625 7.9375C13.7708 7.64583 13.4167 7.5 13 7.5C12.5833 7.5 12.2292 7.64583 11.9375 7.9375C11.6458 8.22917 11.5 8.58333 11.5 9C11.5 9.41667 11.6458 9.77083 11.9375 10.0625C12.2292 10.3542 12.5833 10.5 13 10.5Z\" fill=\"#A6C3B6\"\/>\n<\/svg>                            <\/div>\n                                                                            <div class=\"b24-reviews__text\">\n                                <p><strong>Desde $29 <\/strong>\/ Mes<\/p>\n<p>&nbsp;<\/p>\n                            <\/div>\n                        \n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<p>Iconosquare es una plataforma integral de gesti\u00f3n y an\u00e1lisis de redes sociales que incluye funciones de monitorizaci\u00f3n.<\/p>\n\n\n\n<p>La herramienta rastrea marcas mentions y hashtags en plataformas sociales, supervisa la actividad de la competencia y las tendencias del sector, y genera informes sobre m\u00e9tricas.<\/p>\n\n\n\n<p>Con Iconosquare, puedes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Realiza un seguimiento de m\u00e9tricas como la interacci\u00f3n, el alcance y el crecimiento de seguidores en m\u00faltiples plataformas.<\/li>\n\n\n\n<li>Planifica y publica autom\u00e1ticamente tus publicaciones.<\/li>\n\n\n\n<li>Bandeja de entrada unificada para comentarios, mentions y mensajes.<\/li>\n\n\n\n<li>Sigue la marca mentions, los hashtags relevantes, la competencia y las tendencias.<\/li>\n<\/ul>\n\n\n\n<p><strong>\ud83d\udd0e Supervisi\u00f3n de las redes sociales:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Facebook<\/li>\n\n\n\n<li>TikTok<\/li>\n\n\n\n<li>LinkedIn<\/li>\n\n\n\n<li>Pinterest<\/li>\n\n\n\n<li>X (Twitter)<\/li>\n\n\n\n<li>Hilos<\/li>\n\n\n\n<li>YouTube<\/li>\n<\/ul>\n\n\n\n<p><strong>\u2b50\ufe0f Veredicto general:<\/strong><\/p>\n\n\n\n<p>Iconosquare es una herramienta integral de gesti\u00f3n de redes sociales con <strong>monitoreo b\u00e1sico <\/strong>Ideal para marcas y agencias que buscan informaci\u00f3n sobre el rendimiento, informes y funciones de publicaci\u00f3n, todo en una sola plataforma.<\/p>\n\n\n\n<p><strong>\ud83d\udcaa Puntos fuertes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La herramienta ofrece an\u00e1lisis e informes f\u00e1ciles de usar en plataformas como Instagram, Facebook, TikTok y LinkedIn.<\/li>\n\n\n\n<li>Tambi\u00e9n incluye programaci\u00f3n integrada, un calendario de contenidos e informaci\u00f3n \u00fatil sobre benchmarks y la competencia para facilitar la gesti\u00f3n de las redes sociales basada en datos.<\/li>\n<\/ul>\n\n\n\n<p><strong>\ud83d\udc4e Qu\u00e9 podr\u00eda ser mejor:<\/strong><\/p>\n\n\n\n<p>La monitorizaci\u00f3n social es limitada, ya que se centra principalmente en mentions y hashtags dentro de plataformas sociales conectadas y no cubre blogs, foros, sitios de noticias ni la monitorizaci\u00f3n completa de la web.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1ea6934545&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f1ea6934545\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"991\" height=\"610\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/Iconosquare-dashboard-min.png\" alt=\"Cuadro de mandos de Iconosquare\" class=\"wp-image-179809\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/Iconosquare-dashboard-min.png 991w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/Iconosquare-dashboard-min-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/Iconosquare-dashboard-min-300x185.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/Iconosquare-dashboard-min-248x153.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/Iconosquare-dashboard-min-90x55.png 90w\" sizes=\"auto, (max-width: 991px) 100vw, 991px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">\u00a1Prueba Social Monitoring gratis!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=52\" class=\"acf-simple-cta__btn\" target=\"\">Iniciar prueba<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"free-tools\">Comparaci\u00f3n de herramientas de monitorizaci\u00f3n de redes sociales<\/h2>\n\n\n\n<p>Internet es un hervidero de conversaciones... \u00a1y tambi\u00e9n lo son las herramientas que te ayudan a escucharlas!<\/p>\n\n\n\n<p>Con TANTAS plataformas de monitorizaci\u00f3n de redes sociales que existen, la gran pregunta es: <strong>\u00bfcu\u00e1l le conviene realmente?<\/strong><\/p>\n\n\n\n<p>Para averiguarlo, echemos un vistazo a lo que la gente dice realmente. He extra\u00eddo conversaciones reales en l\u00ednea (con Brand24) y he comparado las principales herramientas, incluido el an\u00e1lisis de opiniones.<\/p>\n\n\n\n<p>\u00bfListo para ver qu\u00e9 plataformas adora la gente (y cu\u00e1les... no tanto)?<\/p>\n\n\n\n<p>Esto es lo que dice la gente:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Brand24<\/strong> - N\u00famero de mention: 606 (89 positivos, 4 negativos)<\/li>\n\n\n\n<li><strong>Sprout Social<\/strong> - n\u00famero de mention: 2822 (227 positivos, 25 negativos)<\/li>\n\n\n\n<li><strong>Hootsuite<\/strong> - n\u00famero de mention: 8447 (1157 positivos, 233 negativos)<\/li>\n\n\n\n<li><strong>Mentionlytics<\/strong> - N\u00famero de mention: 65 (26 positivos, 0 negativos)<\/li>\n\n\n\n<li><strong>Brandwatch<\/strong> - n\u00famero de mention: 1323 (206 positivos, 14 negativos)<\/li>\n\n\n\n<li><strong>Keyhole.co<\/strong> - n\u00famero de mention: 7 (1 positivo, 0 negativo)<\/li>\n\n\n\n<li><strong>Awario<\/strong> - N\u00famero de mention: 82 (4 positivos, 0 negativos)<\/li>\n\n\n\n<li><strong>Talkwalker<\/strong> - n\u00famero de mention: 704 (44 positivos, 13 negativos)<\/li>\n\n\n\n<li><strong>Marcamentions<\/strong> - N\u00famero de mention: 145 (22 positivos, 2 negativos)<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1ea69352ab&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f1ea69352ab\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"463\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/social-media-monitoring-tools-comparison.png\" alt=\"Comparaci\u00f3n de herramientas de monitorizaci\u00f3n de medios sociales basada en el rendimiento en l\u00ednea.\" class=\"wp-image-177846\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/social-media-monitoring-tools-comparison.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/social-media-monitoring-tools-comparison-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/social-media-monitoring-tools-comparison-300x139.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/social-media-monitoring-tools-comparison-170x80.png 170w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/social-media-monitoring-tools-comparison-248x115.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faq\">PREGUNTAS FRECUENTES<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"what-is-social-media\">\u00bfQu\u00e9 es una herramienta de monitorizaci\u00f3n de redes sociales?<\/h3>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">A <strong>herramienta de seguimiento de redes sociales<\/strong> Es un software que te ayuda a rastrear, analizar y comprender lo que la gente dice en Internet sobre una marca, un producto, una persona o un tema en las redes sociales y, a menudo, en toda la web.<\/p>\n\n\n\n<p>Te ayudar\u00e1 a:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Recopila mentions de plataformas sociales como X (Twitter), Instagram, Facebook, TikTok, YouTube, blogs, foros, sitios de noticias y rese\u00f1as.<\/li>\n\n\n\n<li>Analizar el sentimiento y las emociones.<\/li>\n\n\n\n<li>Gestionar la reputaci\u00f3n de la marca<\/li>\n\n\n\n<li>Sigue hashtags y temas de tendencia.<\/li>\n\n\n\n<li>Identificar a las personas influyentes y las fuentes que impulsan la conversaci\u00f3n.<\/li>\n\n\n\n<li>Averigua cu\u00e1ndo ocurre algo importante.<\/li>\n\n\n\n<li>Medir las campa\u00f1as en redes sociales<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"key-features\">\u00bfCu\u00e1les son las caracter\u00edsticas clave de una herramienta de monitorizaci\u00f3n de redes sociales?<\/h3>\n\n\n\n<p>Hay dos grupos principales de caracter\u00edsticas importantes en las herramientas de monitorizaci\u00f3n social:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Supervisi\u00f3n y alertas en tiempo real<\/strong><br><br>El primer grupo se centra en <strong>garantizar el buen funcionamiento de su empresa<\/strong>que le permitir\u00e1n estar informado y reaccionar con rapidez, adem\u00e1s de poder dormir bien.<br><br>La supervisi\u00f3n en tiempo real es esencial, pero el valor real procede de las alertas y los informes automatizados:<br>\n<ul class=\"wp-block-list\">\n<li><strong>Alertas<\/strong> notificarle picos significativos de mention, crisis potenciales o tendencias inesperadas de participaci\u00f3n<\/li>\n\n\n\n<li><strong>Informes peri\u00f3dicos<\/strong> ofrecen una visi\u00f3n global de la presencia en l\u00ednea de su marca, lo que le permite mantenerse informado sin esfuerzo<br><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>An\u00e1lisis en profundidad y perspectivas de mercado<\/strong><br><br>El segundo grupo es m\u00e1s avanzado y <strong>aporta conocimientos profundos<\/strong> sobre su marca, la competencia o las tendencias del mercado que influyen en su organizaci\u00f3n.<br><br>Puede ver la eficacia de sus actividades de marketing y relaciones p\u00fablicas, el valor que ha creado y a cu\u00e1ntas personas ha llegado.<br><br>Tambi\u00e9n puedes ver lo bien que est\u00e1s en comparaci\u00f3n con periodos anteriores y con tus competidores, lo cual es crucial para cualquier empresa.<\/li>\n<\/ol>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69f1ea6935d14&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69f1ea6935d14\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"593\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/social-media-monitoring-tools-2.png\" alt=\"Las caracter\u00edsticas m\u00e1s importantes de una herramienta de monitorizaci\u00f3n de redes sociales\" class=\"wp-image-172396\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/social-media-monitoring-tools-2.png 800w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/social-media-monitoring-tools-2-16x12.png 16w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/social-media-monitoring-tools-2-300x222.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/social-media-monitoring-tools-2-215x159.png 215w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Seguro que lo sabes, pero d\u00e9jame que te lo recuerde: las mejores plataformas de monitorizaci\u00f3n de redes sociales, como Brand24, son&nbsp;<strong>con IA<\/strong>.<\/p>\n\n\n\n<p>Por ejemplo, esto permite que las conclusiones y recomendaciones se generen por s\u00ed solas, de modo que puedes centrarte en planificar c\u00f3mo reaccionar en lugar de averiguar qu\u00e9 est\u00e1 pasando<em>.<\/em><\/p>\n\n\n\n<p>\u2705 Esta respuesta fue escrita por&nbsp;<a href=\"https:\/\/www.linkedin.com\/in\/karol-klaczynski-agileexp\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"Karol K\u0142aczy\u0144ski, Jefe de Producto de Brand24\"><strong>Karol K\u0142aczy\u0144ski, Jefe de Producto<\/strong> <strong>en Brand24<\/strong><\/a><\/p>\n\n\n<div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewbox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">Creemos firmemente que una herramienta de monitorizaci\u00f3n de redes sociales debe ser m\u00e1s que una simple plataforma de notificaciones. M\u00e1s all\u00e1 de los meros mentions, nuestro objetivo es ofrecer informaci\u00f3n y recomendaciones \u00fatiles. Gracias a nuestra herramienta, la monitorizaci\u00f3n de redes sociales se convierte en un proceso que ahorra tiempo, ya que analiza meticulosamente miles de mentions de marcas para que usted no tenga que hacerlo.<\/div>\n        <div class=\"acf-quote-square__row\">\n                    <div class=\"acf-quote-square__author-image\">\n                <img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/Michal-sadowski.jpg\" class=\"attachment-author-avatar size-author-avatar\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/Michal-sadowski.jpg 512w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/Michal-sadowski-250x250.jpg 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/Michal-sadowski-12x12.jpg 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/Michal-sadowski-300x300.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/Michal-sadowski-60x60.jpg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/Michal-sadowski-64x64.jpg 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/Michal-sadowski-314x314.jpg 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/09\/Michal-sadowski-159x159.jpg 159w\" sizes=\"auto, (max-width: 80px) 100vw, 80px\" \/>            <\/div>\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                    Micha\u0142 Sadowski                                    <\/div>\n                                        <div class=\"acf-quote-square__author-position\">Director ejecutivo de Brand24<\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"why-do-brands\"><strong>\u00bfPor qu\u00e9 las marcas utilizan herramientas de monitorizaci\u00f3n de redes sociales?<\/strong><\/h3>\n\n\n\n<p>Las herramientas de seguimiento de las redes sociales pueden ser realmente potentes. Proporcionan informaci\u00f3n valiosa que normalmente es muy dif\u00edcil, lenta y costosa de obtener por su cuenta.<\/p>\n\n\n\n<p>Adquirir datos es s\u00f3lo el principio. El valor real reside en el procesamiento, el an\u00e1lisis, la identificaci\u00f3n de patrones y la extracci\u00f3n de informaci\u00f3n. <strong><a href=\"https:\/\/brand24.com\/blog\/es\/herramientas-de-redes-sociales\/\" target=\"_blank\" rel=\"noopener\" title=\"herramientas de redes sociales\">herramientas de redes sociales<\/a><\/strong> brillar.&nbsp;<\/p>\n\n\n\n<p>Proporcionan resultados r\u00e1pidos y eficaces con una intervenci\u00f3n m\u00ednima del usuario.<\/p>\n\n\n\n<p>La pregunta no deber\u00eda ser por qu\u00e9 utilizarlos, sino m\u00e1s bien por qu\u00e9 no.&nbsp;<\/p>\n\n\n\n<p>Sus aplicaciones son diversas, por ejemplo:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gesti\u00f3n de las relaciones p\u00fablicas para responder con rapidez a las negativas <a href=\"https:\/\/brand24.com\/blog\/es\/sentimiento-de-marca\/\" target=\"_blank\" rel=\"noopener\" title=\"sentimiento de marca\">sentimiento de marca<\/a><\/li>\n\n\n\n<li>Seguimiento de las actividades de marketing para evaluar <a href=\"https:\/\/brand24.com\/blog\/es\/presencia-de-marca\/\" target=\"_blank\" rel=\"noopener\" title=\"presencia de marca\">presencia de marca<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/es\/como-recoger-las-opiniones-de-los-clientes\/\" target=\"_blank\" rel=\"noopener\" title=\"Recoger las opiniones de los clientes\">Recoger las opiniones de los clientes<\/a> tomar decisiones con conocimiento de causa<\/li>\n<\/ul>\n\n\n\n<p>Adem\u00e1s, sus funciones de IA ofrecen a los usuarios una perspectiva y una visi\u00f3n m\u00e1s amplias sin necesidad de una gran experiencia en el an\u00e1lisis de datos.<\/p>\n\n\n\n<p>Tenga en cuenta que la escucha social no se limita a los \u00e1mbitos convencionales. Por ejemplo, uno de los clientes de Brand24 la utiliza para rastrear creadores de bots da\u00f1inos.<\/p>\n\n\n\n<p>Con estas herramientas, puede controlar cualquier cosa que pueda describirse con palabras.<\/p>\n\n\n\n<p>El poder de <a href=\"https:\/\/brand24.com\/es\/supervision-en-linea\/\" target=\"_blank\" rel=\"noopener\" title=\"\">supervisi\u00f3n en l\u00ednea<\/a> va m\u00e1s all\u00e1 de las marcas y las industrias, ofreciendo una herramienta que puede adaptarse a una amplia gama de escenarios.<\/p>\n\n\n\n<p>\u2705 Esta respuesta fue escrita por&nbsp;<strong><a href=\"https:\/\/www.linkedin.com\/in\/adam-g%C3%B3rnicz\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"Adam G\u00f3rnicz, Director de \u00c9xito de Clientes de Brand24\">Adam G\u00f3rnicz, Director de \u00c9xito de Clientes de Brand24<\/a><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"how-to-use\"><strong>\u00bfC\u00f3mo puede utilizar las herramientas de seguimiento de las redes sociales?<\/strong><\/h3>\n\n\n\n<p>Existen varias aplicaciones de las herramientas de monitorizaci\u00f3n de redes sociales en las empresas, como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/brand24.com\/blog\/es\/guia-para-el-analisis-de-las-redes-sociales\/\" target=\"_blank\" rel=\"noopener\" title=\"An\u00e1lisis de las redes sociales:\">An\u00e1lisis de las redes sociales:<\/a> <\/strong>Recopile los datos sociales m\u00e1s valiosos y obtenga informaci\u00f3n pr\u00e1ctica de la IA para mejorar su estrategia en las redes sociales.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/brand24.com\/blog\/es\/realizar-analisis-de-la-competencia\/\" target=\"_blank\" rel=\"noopener\" title=\"An\u00e1lisis de la competencia:\">An\u00e1lisis de la competencia:<\/a> <\/strong>Vigile las actividades de sus competidores y compare su rendimiento en las redes sociales con el suyo.<\/li>\n\n\n\n<li><strong>Medir la eficacia de la campa\u00f1a<\/strong>: Analice el \u00e9xito de sus campa\u00f1as de marketing mediante el seguimiento de su alcance, sentimiento y <strong><a href=\"https:\/\/brand24.com\/blog\/es\/equivalencia-del-valor-del-anuncio\/\" target=\"_blank\" rel=\"noopener\" title=\"equivalencia de valor publicitario (AVE)\">equivalencia de valor publicitario (AVE)<\/a><\/strong>.<\/li>\n\n\n\n<li><strong>Identificaci\u00f3n de tendencias en las redes sociales<\/strong>: Descubra las nuevas tendencias del sector y los temas m\u00e1s populares en distintas plataformas.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/brand24.com\/blog\/es\/gestion-de-crisis-de-relaciones-publicas\/\" target=\"_blank\" rel=\"noopener\" title=\"Gesti\u00f3n de crisis de relaciones p\u00fablicas:\">Gesti\u00f3n de crisis de relaciones p\u00fablicas:<\/a><\/strong> Identifique y resuelva r\u00e1pidamente los posibles problemas de relaciones p\u00fablicas antes de que se agraven.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/brand24.com\/blog\/es\/que-es-la-gestion-de-la-reputacion-de-marca\/\" target=\"_blank\" rel=\"noopener\" title=\"Gesti\u00f3n de la reputaci\u00f3n de la marca:\">Gesti\u00f3n de la reputaci\u00f3n de la marca:<\/a> <\/strong>Supervisa el sentimiento de los mention y responde r\u00e1pidamente tanto a los positivos como a los negativos.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\">Conclusi\u00f3n<\/h2>\n\n\n\n<p>Como puede ver, algunas herramientas de monitorizaci\u00f3n social son soluciones todo en uno que combinan la escucha social con la programaci\u00f3n, la publicaci\u00f3n, la creaci\u00f3n de contenidos y mucho m\u00e1s.<\/p>\n\n\n\n<p>Si necesita la mejor escucha social posible, elija una herramienta que la considere su funci\u00f3n principal, no una funci\u00f3n adicional.<\/p>\n\n\n\n<p>Esto le garantiza el acceso a la m\u00e1s amplia gama de fuentes de mentioned y a los datos m\u00e1s fiables de las redes sociales.<\/p>\n\n\n\n<p><strong>Principales conclusiones:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Con <strong>Brand24<\/strong>Con esta herramienta, puede supervisar un gran n\u00famero de fuentes de medios sociales. La herramienta ofrece an\u00e1lisis avanzados e informes de IA.<\/li>\n\n\n\n<li><strong>Sprout Social<\/strong> y <strong>Ojo de cerradura<\/strong> ofrecen funciones de supervisi\u00f3n s\u00f3lo en los planes m\u00e1s caros.&nbsp;<\/li>\n\n\n\n<li>La monitorizaci\u00f3n de las redes sociales es un complemento en <strong>Hootsuite<\/strong>.<\/li>\n\n\n\n<li><strong>Awario<\/strong> y <strong>Mention<\/strong> son herramientas b\u00e1sicas y asequibles.<\/li>\n\n\n\n<li><strong>Talkwalker<\/strong> es la herramienta m\u00e1s cara dedicada a las grandes empresas.<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Las herramientas de monitorizaci\u00f3n de las redes sociales pueden ayudarle a gestionar su reputaci\u00f3n en l\u00ednea, medir las campa\u00f1as en l\u00ednea y mucho m\u00e1s. \u00a1Descubra las mejores herramientas!<\/p>","protected":false},"author":74,"featured_media":149835,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[3951],"tags":[3627,488,34,32,1131],"class_list":["post-156657","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-monitoring","tag-best-social-media-monitoring-tools","tag-brand-monitoring","tag-social-listening","tag-social-media-monitoring","tag-social-media-monitoring-tools"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Katarzyna","cf_author_last_name":"Dere\u0144","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/posts\/156657","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/users\/74"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/comments?post=156657"}],"version-history":[{"count":84,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/posts\/156657\/revisions"}],"predecessor-version":[{"id":183229,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/posts\/156657\/revisions\/183229"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/media\/149835"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/media?parent=156657"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/categories?post=156657"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/tags?post=156657"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}