{"id":156776,"date":"2023-02-15T09:20:00","date_gmt":"2023-02-15T08:20:00","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=156776"},"modified":"2026-03-31T16:12:59","modified_gmt":"2026-03-31T14:12:59","slug":"escucha-twitter","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/es\/twitter-listening\/","title":{"rendered":"Escucha X (Twitter): Estrategia, herramientas y casos de uso para 2026"},"content":{"rendered":"\n<p><strong>X listening helps you track mentions, understand sentiment, and react before trends or crises escalate.<\/strong><\/p>\n\n\n\n<p><strong>In this guide, you\u2019ll learn how to turn real-time Twitter data into better marketing, PR, and product decisions.<\/strong><\/p>\n\n\n<style>.acf-key-takeaways__heading{padding:22px 30px 20px;margin:0;font-weight:600;display:inline-flex;align-items:center;gap:1.1875rem;border:1px solid #c3e1d2;border-bottom:none;border-top-left-radius:1.25rem;border-top-right-radius:1.25rem}@media(min-width: 768px){.acf-key-takeaways__heading{padding:22px 40px 20px;gap:1.4375rem}}.acf-key-takeaways__icon{width:1.625rem;height:1.625rem;background-color:#9cbfaf;border-radius:50%;display:flex;align-items:center;justify-content:center}.acf-key-takeaways__list{border:1px solid #c3e1d2;border-top-right-radius:1.25rem;border-bottom-right-radius:1.25rem;border-bottom-left-radius:1.25rem;margin:0;padding:0;list-style:none;overflow:hidden}.acf-key-takeaways__item{padding:28px 34px 28px 61px;background-color:#e8f4ee;margin:0;border-bottom:1px solid #c3e1d2;position:relative}@media(min-width: 768px){.acf-key-takeaways__item{padding:28px 54px 28px 81px}}.acf-key-takeaways__item::before{content:\"\";position:absolute;top:35px;left:28px;width:.75rem;height:.75rem;background-color:#9cbfaf;border-radius:50%}@media(min-width: 768px){.acf-key-takeaways__item::before{top:39px;left:40px}}.acf-key-takeaways__item:nth-child(even){background-color:#dfefe7}.acf-key-takeaways__item:last-child{border-bottom:none}.acf-key-takeaways__title{font-weight:600;margin-bottom:.625rem}.acf-key-takeaways__text{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin:0}@media(min-width: 768px){.acf-key-takeaways__text{font-size:18px;line-height:30px}}.single-post-content__content h3.acf-key-takeaways__heading{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h3.acf-key-takeaways__heading{font-size:18px;line-height:30px}}.single-post-content__content h4.acf-key-takeaways__title{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h4.acf-key-takeaways__title{font-size:18px;line-height:30px}}.single-post-content__content p.acf-key-takeaways__text{line-height:1.875rem}@media(max-width: 768px){.single-post-content__content p.acf-key-takeaways__text{font-size:1rem !important}}<\/style><div class=\"acf-key-takeaways\">\n    <h3 class=\"acf-key-takeaways__heading\">\n        <span class=\"acf-key-takeaways__icon\">\n            <svg width=\"10\" height=\"12\" viewBox=\"0 0 10 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M8.41177 0C8.8341 0 9.17647 0.34237 9.17647 0.764706V11.0882C9.17647 11.3821 9.00815 11.6501\n                8.74334 11.7775C8.47839 11.9049 8.16337 11.8693 7.93382 11.6857L4.58824 9.00919L1.24265 11.6857C1.01311\n                11.8693 0.698079 11.9049 0.433134 11.7775C0.168324 11.6501 0 11.3821 0 11.0882V0.764706C0 0.561893\n                0.0806248 0.367445 0.224035 0.224035C0.367445 0.0806248 0.561893 0 0.764706 0H8.41177ZM1.52941\n                9.49609L4.11029 7.43199C4.38958 7.20856 4.78689 7.20856 5.06618 7.43199L7.64706\n                9.49609V1.52941H1.52941V9.49609Z\" fill=\"black\"\/>\n            <\/svg>\n        <\/span>\n        Key takeaways:    <\/h3>\n    <ul class=\"acf-key-takeaways__list\">\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">What is X (Twitter) listening?<\/h4>\n                <p class=\"acf-key-takeaways__text\">X (Twitter) listening means tracking public conversations about your brand, product, competitors, or industry on X. It goes beyond tagged mentions and includes posts and discussions where people talk about you without tagging.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">X listening helps you understand how people see your brand<\/h4>\n                <p class=\"acf-key-takeaways__text\">It gives you a better view of customer feedback, competitor activity, campaign reactions, and early signs of negative sentiment before a discussion grows.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">The main value of X listening is context, not just volume<\/h4>\n                <p class=\"acf-key-takeaways__text\">A spike in mentions or reach only matters when you know what caused it, who started it, and how people responded.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">A good X listening workflow starts with clear goals and the right keywords<\/h4>\n                <p class=\"acf-key-takeaways__text\">A six-step process can look like this: set goals, choose keywords, listen, engage, track changes, and analyze recurring patterns.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">Different tools solve different parts of the job<\/h4>\n                <p class=\"acf-key-takeaways__text\">Brand24 is positioned here as the most complete option for real-time listening and analysis, Sprout Social is useful for teams that combine listening with publishing and support, and X Pro works mainly as a native real-time dashboard.<\/p>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-twitter-listening-can-put-you-in-the-fast-lane\">How can X (Twitter) listening help your brand?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"understand\">01 Understand what people think about your brand<\/h3>\n\n\n\n<p>Customers often share opinions about products on X (Twitter) without tagging the brand, which means a large part of the conversation happens outside your direct visibility.<\/p>\n\n\n\n<p>Twitter listening helps you track:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>shifts in sentiment<\/strong> over time, not just single reactions<\/li>\n\n\n\n<li><strong>mentions of your brand<\/strong>, including indirect ones<\/li>\n\n\n\n<li><strong>recurring topics <\/strong>people bring up (e.g. pricing, UX, support)<\/li>\n\n\n\n<li>how your brand is discussed <strong>compared to competitors<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Instead of checking notifications, you see the full X conversation. What people like, what annoys them, what keeps coming back again and again.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#E8F4EE\">\n\n<b>\ud83d\udc49 Example<\/b><br><br>\n\nIf users repeatedly complain about pricing or onboarding in different X (Twitter) threads, that means it&#8217;s a pattern you can act on.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d2be5fb8009&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d2be5fb8009\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"698\" height=\"169\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/twitter-listening-gisou-mention-1.png\" alt=\"\" class=\"wp-image-182834\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/twitter-listening-gisou-mention-1.png 698w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/twitter-listening-gisou-mention-1-18x4.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/twitter-listening-gisou-mention-1-300x73.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/twitter-listening-gisou-mention-1-248x60.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/twitter-listening-gisou-mention-1-90x22.png 90w\" sizes=\"auto, (max-width: 698px) 100vw, 698px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Negative, untagged mention on X (Twitter) detected by the Brand24 tool<\/figcaption><\/figure>\n\n\n\n<p>You can also set up alerts for specific keywords, so you don\u2019t have to manually check conversations. When something important happens, you see it immediately and can respond before it spreads.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"stay\">02 Stay ahead of competitors<\/h3>\n\n\n\n<p>Competitor analysis often focuses on activities like posts, campaigns, or product launches, but that doesn\u2019t explain how those actions are received by the audience. <\/p>\n\n\n\n<p>With X listening, you can see how people react in real time and use that as a great source of insight!<\/p>\n\n\n\n<p>For example, you can track:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>how often competitors are mentioned compared to you<\/li>\n\n\n\n<li>what people are praising or complaining about in their products<\/li>\n\n\n\n<li>how their campaigns are landing in real time<\/li>\n\n\n\n<li>which topics or features are driving the most conversation<\/li>\n<\/ul>\n\n\n\n<p>This gives you something reports usually miss: <strong>a deep<\/strong> <strong>market perception<\/strong>.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#E8F4EE\">\n\n<b>\ud83d\udc49 Example<\/b><br><br>\n\nIf a competitor rolls out a new feature and users repeatedly point out the same issue in replies or quote tweets, that\u2019s immediate insight you can use in your positioning or product decisions.\n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"explain\">03 Explain spikes, drops, and campaign results<\/h3>\n\n\n\n<p>A Twitter listening tool can help companies uncover valuable insights from customer conversations on X to better understand the market they operate in.<\/p>\n\n\n\n<p>When something spikes on X, it usually happens fast and for a reason.<\/p>\n\n\n\n<p>It might be:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>a post getting picked up in quote threads<\/li>\n\n\n\n<li>a reply going viral under your post<\/li>\n\n\n\n<li>someone with a large following mentioning your product<\/li>\n\n\n\n<li>or a negative comment starting to circulate<\/li>\n<\/ul>\n\n\n\n<p>X (Twitter) listening lets you kind of go back to that exact moment, and check what triggered the jump in mentions volume, sentiment, or reach. <\/p>\n\n\n\n<p>Besides analyzing the number, you can also analyze the tweet, the thread, and the reactions around it.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d2be5fb84bb&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d2be5fb84bb\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"540\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/twitter-listening-spike-analysis-1.png\" alt=\"twitter-listening-spike-analysis\" class=\"wp-image-182835\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/twitter-listening-spike-analysis-1.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/twitter-listening-spike-analysis-1-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/twitter-listening-spike-analysis-1-300x162.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/twitter-listening-spike-analysis-1-248x134.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/twitter-listening-spike-analysis-1-90x49.png 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Spike in discussions around Gymshark detected by Brand24 tool<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#E8F4EE\">\n\n<b>\ud83d\udc49 Example<\/b><br><br>\n\nA spike in mentions can come <b>from a single viral quote tweet<\/b>, not a successful campaign.<br><br>A drop can happen <b>because the conversation moved on<\/b>, not because performance declined.\n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"engage\">04 Get your customers involved in the conversation<\/h3>\n\n\n\n<p>A lot of great opportunities to engage on X don\u2019t come from direct mentions!<\/p>\n\n\n\n<p>People on X (Twitter):<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>ask for tool recommendations<\/li>\n\n\n\n<li>compare products in threads<\/li>\n\n\n\n<li>complain about specific features<\/li>\n\n\n\n<li>look for quick solutions from others<\/li>\n<\/ul>\n\n\n\n<p>X listening helps you catch those moments literally as they happen:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d2be5fb8811&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d2be5fb8811\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"699\" height=\"202\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/twitter-listening-claude-mention-1.png\" alt=\"\" class=\"wp-image-182836\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/twitter-listening-claude-mention-1.png 699w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/twitter-listening-claude-mention-1-18x5.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/twitter-listening-claude-mention-1-300x87.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/twitter-listening-claude-mention-1-248x72.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/twitter-listening-claude-mention-1-90x26.png 90w\" sizes=\"auto, (max-width: 699px) 100vw, 699px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">An untagged post on X mentioning Claude, with a user asking for a recommendation<\/figcaption><\/figure>\n\n\n\n<p>Instead of waiting for notifications, you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>join relevant discussions<\/li>\n\n\n\n<li>respond where it matters<\/li>\n\n\n\n<li>pick conversations with clear needs<\/li>\n\n\n\n<li>engage customers with lively interaction<\/li>\n<\/ul>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Try X (Twitter) Listening in Brand24!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=102\" class=\"acf-simple-cta__btn\" target=\"_blank\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"starting-a-twitter-listening-campaign\">How to run an X (Twitter) listening campaign <\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"set\">01 Set clear goals (and make them specific)<\/h3>\n\n\n\n<p>Establishing goals is an important step in any Twitter listening campaign. Before you start tracking anything in your <a href=\"https:\/\/brand24.com\/blog\/social-listening-tools\/\" target=\"_blank\" rel=\"noopener\" title=\"\">social listening tool<\/a>, define what you actually want to measure.<\/p>\n\n\n\n<p>If your goal is too broad, the data just won\u2019t be that helpful.<\/p>\n\n\n\n<p>Instead of:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u274c \u201cincrease our brand awareness\u201d<\/li>\n<\/ul>\n\n\n\n<p>go with:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u2705 \u201canalyze how people react to our new campaign on X (Twitter)\u201d<\/li>\n\n\n\n<li>\u2705 \u201ctrack and analyze negative X mentions after a product update\u201d<\/li>\n\n\n\n<li>\u2705 \u201ccompare our share of voice on X with competitor A, B, and C\u201d<\/li>\n<\/ul>\n\n\n\n<p>To see whether you\u2019re moving in the right direction, focus on metrics that reflect real outcomes. If you use Brand24, look at these pro:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/brand24.com\/blog\/online-presence-score\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Presence Score<\/a><\/strong>: shows your overall brand visibility based on mentions and reach, so you can quickly tell if your brand is gaining or losing traction<\/li>\n\n\n\n<li><strong>Social media reach<\/strong>: shows how many people could have seen the discussion around your brand<\/li>\n\n\n\n<li><strong>AVE (<a href=\"https:\/\/brand24.com\/blog\/advertisement-value-equivalency\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Advertising Value Equivalent<\/a>)<\/strong>: estimates how much that visibility would cost if you had to pay for it<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d2be5fb8eab&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d2be5fb8eab\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"499\" height=\"800\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/twitter-listening-brand24-metrics-1.png\" alt=\"\" class=\"wp-image-182837\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/twitter-listening-brand24-metrics-1.png 499w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/twitter-listening-brand24-metrics-1-7x12.png 7w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/twitter-listening-brand24-metrics-1-300x481.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/twitter-listening-brand24-metrics-1-99x159.png 99w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/twitter-listening-brand24-metrics-1-56x90.png 56w\" sizes=\"auto, (max-width: 499px) 100vw, 499px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Overview of key metrics in the Brand24 Analysis Tab for Ikea on X<\/figcaption><\/figure>\n\n\n\n<p class=\"has-background\" style=\"background-color:#E8F4EE\">\n\n<b>\ud83d\udc49 Example<\/b><br><br>\n\nIf your Presence Score increases after a campaign, but sentiment\/number of positive mentions stays stable, it usually means you reached more people without hurting perception.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">\n\ud83d\udcda Further read: <a href=\"https:\/\/brand24.com\/blog\/social-listening-metrics\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">11 Key Social Listening Metrics: What to Track and Why [2026] <\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"choose\">02 Choose keywords that reflect how people talk<\/h3>\n\n\n\n<p>Good-quality keyword research is another important part of a social listening campaign on X (Twitter).<\/p>\n\n\n\n<p>If you only use your brand name, you\u2019ll probably miss a large part of the conversation.<\/p>\n\n\n\n<p>People on X rarely stick to official names. They:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>shorten them<\/li>\n\n\n\n<li>misspell them<\/li>\n\n\n\n<li>use nicknames<\/li>\n\n\n\n<li>describe the problem instead of the product<\/li>\n<\/ul>\n\n\n\n<p>That\u2019s why keyword selection needs to go beyond obvious terms.<\/p>\n\n\n\n<p>Instead of just:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u274c your brand name<\/li>\n<\/ul>\n\n\n\n<p>find out which terms, phrases, hashtags, and other keywords are most commonly used in conversations related to your brand or topics of interest. <\/p>\n\n\n\n<p>This can be done by using <a href=\"https:\/\/brand24.com\/blog\/media-monitoring-tools\/\" title=\"\">media monitoring tools<\/a> that track keyword usage over time. Such keywords may include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>product names and variations<\/li>\n\n\n\n<li>common misspellings<\/li>\n\n\n\n<li>campaign hashtags<\/li>\n\n\n\n<li>competitor names<\/li>\n\n\n\n<li>phrases people use when they describe your category<\/li>\n<\/ul>\n\n\n\n<p>Once you\u2019ve picked out the right keywords, you can use them to run searches and filter incoming data so you\u2019re only analyzing what\u2019s truly relevant.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">\n\ud83d\udcda Further read: <a href=\"https:\/\/brand24.com\/blog\/keyword-metrics\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">9 Keyword Metrics to Track and Measure in 2026 <\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"start-listening\">03 Start listening to discussions on X (Twitter)<\/h3>\n\n\n\n<p>Once your keywords are set, mentions will start coming in, and your most important goal here should be not to read everything, but to spot those most valuable ones.<\/p>\n\n\n\n<p>Focus on:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>questions or comparisons that signal user needs<\/li>\n\n\n\n<li>repeated topics showing up across different posts<\/li>\n\n\n\n<li>mentions with unusually high reach or engagement<\/li>\n\n\n\n<li>negative comments that start getting replies or quote tweets<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d2be5fb935c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d2be5fb935c\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"540\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/twitter-listening-ai-topic-analysis-1.png\" alt=\"\" class=\"wp-image-182838\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/twitter-listening-ai-topic-analysis-1.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/twitter-listening-ai-topic-analysis-1-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/twitter-listening-ai-topic-analysis-1-300x162.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/twitter-listening-ai-topic-analysis-1-248x134.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/twitter-listening-ai-topic-analysis-1-90x49.png 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Most popular Adobe topics on X, detected by AI Topic Analysis in Brand24<\/figcaption><\/figure>\n\n\n\n<p>This is how you avoid wasting time on noise and focus only on conversations that can actually impact your brand.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"jump\">04 <strong>Jump into the right conversations<\/strong><\/h3>\n\n\n\n<p>Engaging is the process of responding to conversations about your brand, products, or services.<\/p>\n\n\n\n<p>It involves actively taking part in conversations and providing support, information, or advice when necessary.<\/p>\n\n\n\n<p>If your Twitter listening brings you great volumes of mentions, you can try to focus on:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>questions about your product or category<\/li>\n\n\n\n<li>comparison posts (\u201cX vs Y\u201d)<\/li>\n\n\n\n<li>complaints that start getting replies<\/li>\n\n\n\n<li>mentions from accounts with reach<\/li>\n<\/ul>\n\n\n\n<p>Listening to mentions on X also helps you thank people for their feedback and show appreciation to users who share positive experiences with your brand. <\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d2be5fb9681&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d2be5fb9681\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"502\" height=\"611\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/Twitter_Listening_Example.png\" alt=\"Twitter Listening - engage you customers \" class=\"wp-image-168790\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/Twitter_Listening_Example.png 502w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/Twitter_Listening_Example-10x12.png 10w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/Twitter_Listening_Example-300x365.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/02\/Twitter_Listening_Example-131x159.png 131w\" sizes=\"auto, (max-width: 502px) 100vw, 502px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Engaging customers on X (Twitter): An example from our own account<\/figcaption><\/figure>\n\n\n\n<p>This can involve:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>providing more information, <\/li>\n\n\n\n<li>answering questions, <\/li>\n\n\n\n<li>offering helpful advice. <\/li>\n<\/ul>\n\n\n\n<p>It\u2019s important to be authentic and genuine when engaging with users so that they feel respected and valued as customers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"watch\">05 Watch how things change over time<\/h3>\n\n\n\n<p>At this step, you\u2019re checking if anything moved in the metrics and analyzing what could have caused it.<\/p>\n\n\n\n<p>Start with simple questions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>did something spike after a specific tweet or campaign?<\/li>\n\n\n\n<li>did reach go up because of one mention or many smaller ones?<\/li>\n\n\n\n<li>are negative mentions coming from one thread or showing up across different posts?<\/li>\n<\/ul>\n\n\n\n<p>Analyzing this can involve using <a href=\"https:\/\/brand24.com\/blog\/twitter-analytics-tools\/\">Twitter analytics tools<\/a> to track metrics such as engagement, sentiment, reach, impressions, AVE, or conversions.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">\n\ud83d\udcda Further read: <a href=\"https:\/\/brand24.com\/blog\/twitter-sentiment-analysis\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">How to Do X (Twitter) Sentiment Analysis? 7 Steps<\/a><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">\n\ud83d\udcda Further read: <a href=\"https:\/\/brand24.com\/blog\/twitter-reach\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">14 Tips on How to Increase X (Twitter) Reach in 2025\n<\/a><\/p>\n\n\n\n<p>Tracking your Twitter account helps you see <strong>how well your efforts are working<\/strong> and whether you\u2019re actually hitting your goals.<\/p>\n\n\n\n<p>It can also point out where you might need to put in a bit more work, or highlight opportunities to improve.<\/p>\n\n\n\n<p>Make it a habit to <strong>review your tracking data regularly<\/strong> so you can spot shifts in trends or performance early and adjust as needed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"use-patterns\">06 <strong>Use listening patterns to guide your next move<\/strong><\/h3>\n\n\n\n<p>At this point, you\u2019ve seen the mentions, the spikes, and what caused them.<\/p>\n\n\n\n<p>Now the question is simple: <strong>what do you do with all these listening insights?<\/strong><\/p>\n\n\n\n<p>Look at what keeps repeating:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>the same complaint showing up in different tweets<\/li>\n\n\n\n<li>the same feature getting positive reactions<\/li>\n\n\n\n<li>the same type of post driving engagement<\/li>\n<\/ul>\n\n\n\n<p class=\"has-background\" style=\"background-color:#E8F4EE\">\n\n<b>\ud83d\udc49 Example<\/b><br><br>\n\nIf <b>multiple threads mention the same issue with onboarding<\/b>, that points to a product or UX problem, not isolated feedback.<br><br>\nIf <b>a certain feature is consistently highlighted in positive mentions<\/b>, that\u2019s a clear angle to reinforce in messaging.<br><br>\nIf <b>users describe your category in a specific way<\/b>, that language should be reflected in your communication<\/p>\n\n\n\n<p>Analyzing Twitter listening data provides valuable information that can be used to refine strategies and optimize performance in order to better achieve objectives.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"twitter-listening-tools\">X (Twitter) Listening Tools<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"b24\">1. Brand24<\/h3>\n\n\n\n<p><strong>Brand24 is an AI-powered <a href=\"https:\/\/brand24.com\/blog\/what-is-social-listening\/\" title=\"\">social listening<\/a> tool that lets you track conversations on X in real time and see what\u2019s driving them.<\/strong><\/p>\n\n\n\n<p>It collects mentions in real time and helps you understand:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>which X discussions are gaining traction<\/li>\n\n\n\n<li>what sentiment looks like across tweets<\/li>\n\n\n\n<li>which X accounts generate the most reach<\/li>\n<\/ul>\n\n\n\n<p>You can filter results by:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>keywords or exclusions<\/li>\n\n\n\n<li>social media (including X) and non-social media platforms<\/li>\n\n\n\n<li>sentiment<\/li>\n\n\n\n<li>language<\/li>\n<\/ul>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">\n\ud83d\udcda Further read: <a href=\"https:\/\/brand24.com\/blog\/time-saving-filters-that-every-social-listening-tool-should-have\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Social Listening Filters: 10 Time-Saving Filters Every Tool Should Have\n<\/a><\/p>\n\n\n\n<p>With Brand24, businesses can monitor trends and customer feedback in real time, so they can respond faster and make smarter decisions about their <a href=\"https:\/\/brand24.com\/blog\/build-social-media-presence\/\">social media presence<\/a>.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d2be5fb9c09&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d2be5fb9c09\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"519\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/brand24-dashboard-1.png\" alt=\"A view of Brand24 main dashboard\" class=\"wp-image-180986\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/brand24-dashboard-1.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/brand24-dashboard-1-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/brand24-dashboard-1-300x156.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/brand24-dashboard-1-248x129.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/brand24-dashboard-1-90x47.png 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24 dashboard<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Start X (Twitter) Listening Free for 14 Days!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=102\" class=\"acf-simple-cta__btn\" target=\"_blank\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"sprout\">02 Sprout Social<\/h3>\n\n\n\n<p><strong>Sprout Social includes listening features that let you track conversations around your brand on X and other social platforms.<\/strong><\/p>\n\n\n\n<p>You can monitor:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>brand mentions and keywords<\/li>\n\n\n\n<li>hashtags tied to campaigns or topics<\/li>\n\n\n\n<li>conversations that don\u2019t directly tag your profile<\/li>\n<\/ul>\n\n\n\n<p>The tool is often used to connect listening with publishing and customer support workflows, so teams can move from monitoring to responding without switching tools.<\/p>\n\n\n\n<p>This makes it easier to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>keep track of ongoing conversations<\/li>\n\n\n\n<li>respond consistently as a team<\/li>\n\n\n\n<li>and avoid missing important mentions<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d2be5fba1d0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d2be5fba1d0\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"609\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/sprout-social-dashboard-1-1.png\" alt=\"Sprout Social dashboard\" class=\"wp-image-181002\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/sprout-social-dashboard-1-1.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/sprout-social-dashboard-1-1-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/sprout-social-dashboard-1-1-300x183.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/sprout-social-dashboard-1-1-248x151.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/10\/sprout-social-dashboard-1-1-90x55.png 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Sprout Social dashboard<\/figcaption><\/figure>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">\n\ud83d\udcda Further read: <a href=\"https:\/\/brand24.com\/blog\/sprout-social-alternatives\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">8 Best Sprout Social Alternatives: Tried &#038; Tested in 2026\n\n<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"xpro\">03 X Pro (formerly TweetDeck)<\/h3>\n\n\n\n<p><strong>After Twitter\u2019s rebrand to X, TweetDeck was replaced by X Pro, now available as part of X Premium.<\/strong><\/p>\n\n\n\n<p>X Pro works as a real-time dashboard where you can set up columns to track:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>keyword searches<\/li>\n\n\n\n<li>hashtags<\/li>\n\n\n\n<li>lists and specific accounts<\/li>\n\n\n\n<li>notifications and mentions<\/li>\n<\/ul>\n\n\n\n<p>This makes it useful if you want to follow conversations on X as they happen without switching between views.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d2be5fba51a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d2be5fba51a\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"496\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/hashtag-tracking-columns-x-premium-1.png\" alt=\"\" class=\"wp-image-182015\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/hashtag-tracking-columns-x-premium-1.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/hashtag-tracking-columns-x-premium-1-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/hashtag-tracking-columns-x-premium-1-300x149.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/hashtag-tracking-columns-x-premium-1-248x123.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/hashtag-tracking-columns-x-premium-1-90x45.png 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">X Pro dashboard<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-to\">What to do with X listening data<\/h2>\n\n\n\n<p>Once you start collecting and filtering mentions, the next step is using that data in practice.<\/p>\n\n\n\n<p>Here are the most common ways teams actually use it:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"messaging\">01 Improve messaging and content<\/h3>\n\n\n\n<p>Look at how people describe problems, products, or your category.<\/p>\n\n\n\n<p>That\u2019s often different from how brands talk about themselves.<\/p>\n\n\n\n<p>If users consistently use specific phrases or highlight certain features, that\u2019s language worth reusing in your content, landing pages, or campaigns.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"product\">02 Spot product issues early<\/h3>\n\n\n\n<p>Repeated complaints are one of the clearest signals you\u2019ll get.<\/p>\n\n\n\n<p>Instead of waiting for support tickets, you can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>identify friction points<\/li>\n\n\n\n<li>catch bugs or UX issues<\/li>\n\n\n\n<li>see what frustrates users<\/li>\n<\/ul>\n\n\n\n<p>If the same issue shows up across multiple tweets, it\u2019s usually worth escalating.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"find\">03 Find high-need conversations<\/h3>\n\n\n\n<p>Some of the X (Twitter) mentions indicate user needs very clearly:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cany tool for\u2026\u201d<\/li>\n\n\n\n<li>\u201clooking for alternatives to\u2026\u201d<\/li>\n\n\n\n<li>\u201cX vs Y\u201d<\/li>\n<\/ul>\n\n\n\n<p>These are opportunities to engage, recommend, or position your product directly in the decision process.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"competitors\">04 Track competitors from the audience\u2019s perspective<\/h3>\n\n\n\n<p>Instead of analyzing what competitors publish on X, look at how people react to them.<\/p>\n\n\n\n<p>You\u2019ll quickly see:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>what users like<\/li>\n\n\n\n<li>what they complain about<\/li>\n\n\n\n<li>what expectations they have<\/li>\n<\/ul>\n\n\n\n<p>This is often more useful than official messaging or product tweets.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"validate\">05 Validate campaigns and ideas<\/h3>\n\n\n\n<p>After launching something, check how people respond to it on X (Twitter) in real time.<\/p>\n\n\n\n<p>Make sure to analyze:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>what they focus on<\/li>\n\n\n\n<li>what they misunderstand<\/li>\n\n\n\n<li>what gets picked up<\/li>\n<\/ul>\n\n\n\n<p>This helps you adjust the X strategy really quickly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"trends\">06 Turn trends into content or product ideas<\/h3>\n\n\n\n<p>When certain topics keep coming up, they\u2019re worth exploring further.<\/p>\n\n\n\n<p>You can use them to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>create content around real discussions<\/li>\n\n\n\n<li>prioritize features or improvements<\/li>\n\n\n\n<li>align messaging with what people already care about<\/li>\n<\/ul>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Discover Your X (Twitter) Mentions with Brand24!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=102\" class=\"acf-simple-cta__btn\" target=\"_blank\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faq\">FAQ<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"faq1\">What is X (Twitter) listening?<\/h3>\n\n\n\n<p>X (Twitter) listening is the process of tracking and analyzing public conversations on X to understand how people talk about a brand, product, or topic. <\/p>\n\n\n\n<p>It includes both direct mentions and posts that don\u2019t tag you, so you can see the full context of discussions and reactions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"faq2\">Is TweetDeck still available?<\/h3>\n\n\n\n<p>No. TweetDeck was replaced by X Pro after Twitter rebranded to X and is now part of X Premium. <\/p>\n\n\n\n<p>It still offers a column-based dashboard for real-time monitoring, but it\u2019s no longer a free standalone tool.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"faq3\">What\u2019s the difference between X (Twitter) monitoring and listening?<\/h3>\n\n\n\n<p><strong>X (Twitter) monitoring<\/strong> focuses on collecting mentions, keywords, and basic metrics. <\/p>\n\n\n\n<p><strong>X (Twitter) listening <\/strong>goes further by analyzing patterns, sentiment, and context to understand what those mentions actually mean and how they should influence decisions.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">\n\ud83d\udcda Further read: <a href=\"https:\/\/brand24.com\/blog\/social-listening-vs-social-monitoring\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Social Listening vs. Social Monitoring: What\u2019s the Difference? [2026]\n<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"faq4\">What are X Spaces and can you listen to them?<\/h3>\n\n\n\n<p>X Spaces are live audio conversations hosted on X where users can join as listeners or speakers. They\u2019re often used for discussions, AMAs, or community events.<\/p>\n\n\n\n<p>Monitoring Spaces is limited compared to regular posts. Most social listening tools can\u2019t track live audio directly, but you can track:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>tweets announcing or summarizing a Space<\/li>\n\n\n\n<li>reactions and discussions happening around it<\/li>\n\n\n\n<li>mentions of your brand during or after the event<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"faq5\">Can you listen to competitors on X?<\/h3>\n\n\n\n<p>Yes. Social listening tools let you monitor competitor mentions, keywords, and hashtags. <\/p>\n\n\n\n<p>This helps you see how people react to their campaigns, products, and messaging in real time.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"faq6\">How often should you check X (Twitter) listening data?<\/h3>\n\n\n\n<p>It depends on your use case. <\/p>\n\n\n\n<p>For campaigns or PR, monitoring in real time is important. For general analysis, reviewing trends daily or weekly is usually enough.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Escuchar X (Twitter) es como estar en una sala llena de gente y o\u00edr todas las conversaciones que ocurren a tu alrededor. Descubre las mejores formas de hacerlo.<\/p>","protected":false},"author":73,"featured_media":156780,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[112],"tags":[],"class_list":["post-156776","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-listening"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Jan","cf_author_last_name":"Suski","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/posts\/156776","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/users\/73"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/comments?post=156776"}],"version-history":[{"count":32,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/posts\/156776\/revisions"}],"predecessor-version":[{"id":182854,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/posts\/156776\/revisions\/182854"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/media\/156780"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/media?parent=156776"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/categories?post=156776"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/tags?post=156776"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}