{"id":159001,"date":"2026-04-03T15:21:16","date_gmt":"2026-04-03T13:21:16","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=159001"},"modified":"2026-04-03T15:21:56","modified_gmt":"2026-04-03T13:21:56","slug":"herramientas-de-seguimiento-de-la-competencia","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/es\/competitor-monitoring-tools\/","title":{"rendered":"Herramientas de seguimiento de la competencia: Gu\u00eda definitiva para 2026"},"content":{"rendered":"\n<p>Your competitors are moving: adjusting prices, launching campaigns, changing messaging&#8230; often before you even notice. Competitor monitoring tools give you a live feed of those moves, pulling data from social media, search rankings, website changes, review sites, and ad platforms into one place.<\/p>\n\n\n\n<p>This guide covers the 15 best tools for tracking competitors in 2026, what each one does best, and how to choose the right stack for your needs.<\/p>\n\n\n<style>.acf-tools-table{border:1px solid #d4e5dc;border-radius:16px;overflow:hidden;overflow-x:auto}.acf-tools-table__table{width:100%;min-width:582px;border-collapse:collapse}.acf-tools-table__row:last-child td{border-bottom:none}.acf-tools-table__row:nth-child(even){background-color:#e8f4ee}.acf-tools-table__cell{padding:14px 20px;font-size:.875rem;line-height:1.125rem;border-bottom:1px solid #d4e5dc;border-right:1px solid #d4e5dc}.acf-tools-table__cell p{font-size:.875rem !important;line-height:1.125rem;margin-bottom:0}.acf-tools-table__cell:last-child{border-right:none}.acf-tools-table__cell--header{font-size:1rem;line-height:1.875rem;font-weight:700}@media(max-width: 768px){.acf-tools-table__cell--header{font-size:.875rem !important;line-height:1.125rem !important}}.acf-tools-table__cell--center{padding-left:70px}.acf-tools-table__cell strong{font-weight:700}.acf-tools-table__number{display:inline-flex;align-items:center;justify-content:center;width:32px;height:32px;border-radius:16px;background-color:#cbe7d9;font-size:.875rem;line-height:1em;font-weight:700}.acf-tools-table__logo{max-width:91px;margin-bottom:8px}.acf-tools-table__link{font-weight:400 !important;text-decoration:underline !important}.acf-tools-table__link:hover{text-decoration:none !important}.acf-tools-table__wrapper{display:flex;align-items:center;gap:17px}<\/style><div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header  acf-tools-table__cell--center\">\n                        Tool                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        Best for                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        Trial info                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        Pricing                    <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">1<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                    <a href=\"https:\/\/brand24.com\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Brand24                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Competitor mentions &amp; social listening<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>14 days<\/strong> free trial<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>From $149<\/strong> monthly<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">2<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                    <a href=\"https:\/\/www.similarweb.com\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                SimilarWeb                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Website traffic analytics<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Free plan<\/strong> available<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>From $125<\/strong> monthly<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">3<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                    <a href=\"https:\/\/trends.google.com\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Google Trends                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Search trend tracking<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Always free<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Free<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">4<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                    <a href=\"https:\/\/ahrefs.com\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Ahrefs                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>SEO &amp; backlink analysis<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>No free trial<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>From $29<\/strong> monthly<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">5<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                    <a href=\"https:\/\/www.rivaliq.com\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Rival IQ                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Social media benchmarking<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>14 days<\/strong> free trial<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>From $239<\/strong> monthly<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">6<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                    <a href=\"https:\/\/vidiq.com\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                vidIQ                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>YouTube competitor tracking<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Free plan<\/strong> available<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>From $10<\/strong> monthly<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">7<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                    <a href=\"https:\/\/buzzsumo.com\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                BuzzSumo                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Content performance research<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Free trial<\/strong> available<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>From $199<\/strong> monthly<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">8<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                    <a href=\"https:\/\/visualping.io\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Visualping                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Website change monitoring<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Free plan<\/strong> available<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>From $25<\/strong> monthly<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">9<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                    <a href=\"https:\/\/www.infodesk.com\/wide-narrow\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Wide Narrow by InfoDesk                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Enterprise competitive intelligence<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Upon request<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Upon request<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">10<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                    <a href=\"https:\/\/www.wappalyzer.com\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Wappalyzer                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Competitor tech stack detection<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Free plan<\/strong> available<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>From $249<\/strong> monthly<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">11<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                    <a href=\"https:\/\/sparktoro.com\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                SparkToro                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Audience &amp; competitor research<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Free plan<\/strong> available<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>From $50<\/strong> monthly<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">12<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                    <a href=\"https:\/\/www.boardfy.com\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Boardfy                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>eCommerce price monitoring<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Upon request<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Upon request<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">13<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                    <a href=\"https:\/\/www.owler.com\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Owler                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Company &amp; competitor intelligence<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Free plan<\/strong> available<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>From $39<\/strong> monthly<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">14<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                    <a href=\"https:\/\/www.ispionage.com\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                iSpionage                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>PPC &amp; ad campaign tracking<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Free plan<\/strong> available<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>From $59<\/strong> monthly<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">15<\/div>\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                    <a href=\"https:\/\/owletter.com\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Owletter                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Competitor email monitoring<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>No free plan<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>From $19<\/strong> monthly<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"top-competitors-monitoring-tools\">Top competitor monitoring tools:<\/h2>\n\n\n\n<p>Let&#8217;s review the top marketing tools you need to conduct <a href=\"https:\/\/brand24.com\/blog\/perform-competitor-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"\">competitor analysis<\/a>, transform raw data into actionable competitive insights, and stay ahead in your market.<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"background-color:#e8f4ee\">\n<p><strong>\ud83d\udccb Research methodology<br><\/strong><br>When selecting and evaluating the tools in this guide, I considered the following <strong>8 key factors<\/strong>:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Functionality<\/strong> (breadth of competitor data covered, like mentions, SEO, traffic, ads, pricing, email)<\/li>\n\n\n\n<li><strong>Data coverage<\/strong> (number of sources monitored and geographic reach)<\/li>\n\n\n\n<li><strong>Sentiment &amp; analytics quality<\/strong> (depth of insights beyond raw data)<\/li>\n\n\n\n<li><strong>Reporting features<\/strong> (dashboards, exports, scheduled reports)<\/li>\n\n\n\n<li><strong>Ease of use<\/strong> (onboarding experience and UI clarity)<\/li>\n\n\n\n<li><strong>Customer support &amp; reliability<\/strong> (uptime, response times, help resources)<\/li>\n\n\n\n<li><strong>Customer reviews<\/strong> (verified ratings from G2 and Capterra)<\/li>\n\n\n\n<li><strong>Value for money<\/strong> (pricing relative to feature set)<\/li>\n<\/ol>\n\n\n\n<p>All tools were independently tested or reviewed based on publicly available information, user reviews, and verified platform data<\/p>\n<\/div>\n<\/div>\n\n\n\n<p>Along the way, I\u2019ll show you how a media monitoring tool can help you leverage <a href=\"https:\/\/brand24.com\/blog\/business-intelligence\/\" target=\"_blank\" rel=\"noopener\" title=\"\">business intelligence<\/a> and <a href=\"https:\/\/brand24.com\/blog\/what-is-social-media-intelligence\/\" target=\"_blank\" rel=\"noopener\" title=\"\">social media intelligence<\/a> to better understand your competitors and uncover business growth opportunities.<\/p>\n\n\n\n<p>Here&#8217;s the list:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"brand24\">01 Brand24 for mentions monitoring<\/h3>\n\n\n\n<p><strong>Brand24<\/strong> is a <a href=\"https:\/\/brand24.com\/blog\/media-monitoring-tools\/\" target=\"_blank\" rel=\"noopener\" title=\"\">media monitoring tool<\/a> that helps you monitor your competitors on social media, websites, <a href=\"https:\/\/brand24.com\/blog\/forums-monitoring\/\" target=\"_blank\" rel=\"noopener\" title=\"\">forums<\/a>, blogs, podcasts, newsletters, review sites, and other sources.<\/p>\n\n\n\n<p>With this advanced brand monitoring tool, you can track all mentions of your competitors across the Internet. <\/p>\n\n\n\n<p>It provides real-time data on competitor mentions, which helps you stay informed about their campaigns, activities, and customer interactions.<\/p>\n\n\n\n<p>The Comparison feature allows you to benchmark your brand&#8217;s <a href=\"https:\/\/brand24.com\/blog\/online-performance\/\" target=\"_blank\" rel=\"noopener\" title=\"\">online performance<\/a> against competitors.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d0522f72459&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d0522f72459\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"999\" height=\"603\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-brand24.png\" alt=\"Comparison of DHL and FedEx conducted by Brand24, the best competitior monitoring tool\" class=\"wp-image-168461\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-brand24.png 999w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-brand24-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-brand24-300x181.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-brand24-248x150.png 248w\" sizes=\"auto, (max-width: 999px) 100vw, 999px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Comparison of DHL and FedEx conducted<\/figcaption><\/figure>\n\n\n\n<p><strong>Key features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Media monitoring<\/strong> \u2013 It tracks mentions from many sources in real-time. It lets you analyze metrics such as reach, engagement, Presence Score, <a href=\"https:\/\/brand24.com\/blog\/how-to-measure-the-share-of-voice\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Share of Voice<\/a>, and <a href=\"https:\/\/brand24.com\/blog\/advertisement-value-equivalency\/\" target=\"_blank\" rel=\"noopener\" title=\"\">AVE<\/a> to evaluate your brand&#8217;s position relative to competitors.<\/li>\n\n\n\n<li><strong>Tracking <a href=\"https:\/\/brand24.com\/blog\/ai-mentions\/\" title=\"\">AI mentions<\/a><\/strong> \u2013 Keeps track of mentions generated, helping you understand how AI perceives your brand.<\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/sentiment-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Sentiment analysis<\/a> \u2013 it analyzes the sentiment associated with competitor mentions, determining whether the sentiment is positive, negative, or neutral.<\/li>\n\n\n\n<li><strong>Influencer identification<\/strong> \u2013 you can identify influential individuals engaging with or mentioning your competitors. This allows you to assess the impact of these influencers and potentially collaborate with them to amplify your own brand presence.<\/li>\n\n\n\n<li><strong>Topic analysis<\/strong> \u2013 it identifies and examines topics associated with brands. This helps you keep track of trending topics, who is talking about them online, and where most of the mentions are coming from.<\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/competitive-analysis-report\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Detailed Competitive Analysis Report<\/a> &#8211; generate comprehensive insights into competitor activity. Reports are available in multiple formats, including QuickShare links, AI-powered summaries, PDF, Excel, and more, making it easy to share with your team or stakeholders.<\/li>\n<\/ul>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Monitor your competitors!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=124\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"similarweb\">02 SimilarWeb for website traffic analytics<\/h3>\n\n\n\n<p><strong>SimilarWeb<\/strong> is one of the powerful competitor monitoring tools that provides valuable insights.<\/p>\n\n\n\n<p>With SimilarWeb, you can evaluate the traffic and engagement metrics of your competitors&#8217; websites. It gives you an idea of their total visits, pageviews, bounce rates, and average visit duration.<\/p>\n\n\n\n<p>By analyzing this data, you can determine how popular and engaging your competitors&#8217; websites are compared to yours.<\/p>\n\n\n\n<p>The tool provides information about the sources driving traffic to your competitors&#8217; websites. You can identify which channels, such as search engines, social media, referrals, or direct traffic, generate the most visitors.<\/p>\n\n\n\n<p><strong>Key features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Website traffic analysis<\/li>\n\n\n\n<li>Audience demographics<\/li>\n\n\n\n<li>Competitor benchmarking<\/li>\n\n\n\n<li>Competitor detecting<\/li>\n\n\n\n<li>Audience interests<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d0522f72f04&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d0522f72f04\" class=\"wp-block-image aligncenter wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/images.surferseo.art\/dc3c8192-d826-4fe6-9eb1-25d5c235a9e6.jpeg\" alt=\"SimilarWeb - website traffic and competitor analysis tool\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">SimilarWeb dashboard<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"google-trends\">03 Google Trends for trend tracking<\/h3>\n\n\n\n<p><strong>Google Trends<\/strong> is a free tool that can provide valuable competitor insights and their online presence.<\/p>\n\n\n\n<p>With Google Trends, you can compare the search interest for various keywords or topics, such as your competitors&#8217; brand names.<\/p>\n\n\n\n<p>By analyzing the search interest over time, you can determine your competitors&#8217; brands&#8217; market trends and popularity.<\/p>\n\n\n\n<p>What&#8217;s interesting is that Google Trends provides valuable information about the regions where search interest for specific keywords or brands is highest. This data helps you understand the regional markets where your competitors are gaining traction or facing challenges.<\/p>\n\n\n\n<p>Moreover, Google Trends also offers demographic insights about the age and gender distribution of search interest, which can help you better understand your competitors&#8217; target audience.<\/p>\n\n\n\n<p><strong>Key features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Search interest comparison<\/li>\n\n\n\n<li>Regional and demographic insights<\/li>\n\n\n\n<li>Rising queries and topics<\/li>\n\n\n\n<li>Related topics and queries<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d0522f733c7&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d0522f733c7\" class=\"wp-block-image aligncenter wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/images.surferseo.art\/dbdf0432-c78e-441a-a75d-1b207192089f.jpeg\" alt=\"Google Trends - one of the best free competitor monitoring tools\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Google Trends dashboard<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"ahrefs\">04 Ahrefs for SEO analysis<\/h3>\n\n\n\n<p><strong>Ahrefs<\/strong>&nbsp;is a well-known SEO analysis tool that also provides competitor analysis features.<\/p>\n\n\n\n<p>With Ahrefs, you can easily identify your competitors&#8217; best-performing content, keywords, and organic search strategies. Additionally, this tool provides actionable insights into your competitors&#8217; paid search campaigns.<\/p>\n\n\n\n<p>With Ahrefs, you can conduct comprehensive competitor keyword research. It allows you to uncover the organic keywords your competitors rank for, their search volumes, and estimated traffic.<\/p>\n\n\n\n<p>This information can help you gain valuable insights into their keyword strategies, identify potential growth areas, and optimize your SEO efforts.<\/p>\n\n\n\n<p>Ahrefs provides various competitive analysis features that allow you to compare your website&#8217;s performance. You can analyze their domain authority, backlink profiles, and organic traffic to assess your relative market position and identify areas for improvement.<\/p>\n\n\n\n<p><strong>Key features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SEO competitor analysis<\/li>\n\n\n\n<li>Content gap analysis<\/li>\n\n\n\n<li>Backlink analysis<\/li>\n\n\n\n<li>Keyword research<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d0522f73840&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d0522f73840\" class=\"wp-block-image aligncenter wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/images.surferseo.art\/9a48a828-f276-4ed2-a63e-3c061b7dee02.jpeg\" alt=\"Ahrefs - one of the best competitor analysis tools\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Ahrefs dashboard<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Try the best competitor monitoring tool!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=124\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"rival-iq\">05 Rival IQ for social media comparison<\/h3>\n\n\n\n<p><strong>Rival IQ<\/strong> is a competitive analysis tool specializing in social media marketing.<\/p>\n\n\n\n<p>With Rival IQ, you can monitor your competitors&#8217; activities across multiple social media platforms. You can track their follower growth, engagement metrics, posting frequency, and content performance.<\/p>\n\n\n\n<p>This enables you to gain insights into their social media marketing strategy, identify the types of content that perform well, and measure your own performance against theirs.<\/p>\n\n\n\n<p>Did you know that with Rival IQ, you can make simple social media comparisons without spending any money?<\/p>\n\n\n\n<p>Simply select a competitor and create an email report that will identify their top-performing posts, activity level, engagement, and audience information.<\/p>\n\n\n\n<p><strong>Key features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Social media benchmarking<\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/a-step-by-step-guide-to-social-media-audit\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Social media audit<\/a><\/li>\n\n\n\n<li>Social media posts analysis<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d0522f74121&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d0522f74121\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"516\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-rival-iq.png\" alt=\"Rival IQ - social media competitor monitoring tool\" class=\"wp-image-168465\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-rival-iq.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-rival-iq-18x9.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-rival-iq-300x155.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-rival-iq-248x128.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Rival IQ dashboard<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"vidiq\">06 vidIQ for tracking YouTube competitors<\/h3>\n\n\n\n<p><strong>vidIQ<\/strong> is a competitor <a href=\"https:\/\/brand24.com\/media-monitoring-software\/\" target=\"_blank\" rel=\"noopener\" title=\"\">media monitoring software<\/a> specifically designed to help monitor and optimize YouTube channels and videos.<\/p>\n\n\n\n<p>With vidIQ, you can get a detailed <a href=\"https:\/\/brand24.com\/blog\/youtube-competitor-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"analysis of your competitors' YouTube channels\">analysis of your competitors&#8217; YouTube channels<\/a>. You can check out their top-performing and trending videos, view counts, subscriber growth, and channel performance.<\/p>\n\n\n\n<p>This information will help you understand their content strategy, identify popular video topics, and evaluate their audience engagement.<\/p>\n\n\n\n<p>vidIQ provides competitor keyword research tools tailored for YouTube. You can discover trending and relevant keywords and assess their search volume, competition, and ranking difficulty.<\/p>\n\n\n\n<p><strong>Key features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Competitor analysis of channels<\/li>\n\n\n\n<li>Trending video insights<\/li>\n\n\n\n<li>Subscriber analytics<\/li>\n\n\n\n<li>Keyword research<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d0522f745ca&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d0522f745ca\" class=\"wp-block-image aligncenter wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/images.surferseo.art\/100cddd4-79a3-4fa7-b105-2ebcd0c985ac.jpeg\" alt=\"vidIQ - YouTube competitor monitoring tool\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">vidIQ dashboard<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"buzzsumo\">07 BuzzSumo for tracking competitors&#8217; content<\/h3>\n\n\n\n<p><strong>BuzzSumo<\/strong> is an efficient tool for researching and planning content marketing strategies. It can provide a wealth of information about what&#8217;s working in your industry or niche, including information about your competitors.<\/p>\n\n\n\n<p>You can use BuzzSumo to see which pieces of content from your competitors get the most shares and engagement on social media. This allows you to understand the types of content that resonate with your target audience, and you can produce similar (but better) content.<\/p>\n\n\n\n<p>BuzzSumo allows you to identify key influencers in your industry who are sharing your competitors&#8217; content. This provides potential targets for influencer marketing and identifies potential partners who can help promote your content and reach new customers.<\/p>\n\n\n\n<p><strong>Key features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Content tracking<\/li>\n\n\n\n<li>Competitive analysis of content<\/li>\n\n\n\n<li>Key influencers identification<\/li>\n\n\n\n<li>Competitors&#8217; content performance<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d0522f74a20&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d0522f74a20\" class=\"wp-block-image aligncenter wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/images.surferseo.art\/3f171095-853d-4833-a625-ab90df6442ce.jpeg\" alt=\"BuzzSumo - competitor monitoring tool that will boost your content marketing\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">BuzzSumo dashboard<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Try the best competitor monitoring tool!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=124\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"visualping\">08 Visualping for website monitoring<\/h3>\n\n\n\n<p><strong>Visualping<\/strong> is primarily used to monitor changes on your competitors&#8217; websites. It can automatically track modifications to their web pages and notify you when changes are detected.<\/p>\n\n\n\n<p>With Visualping, you can monitor and track changes to your competitors&#8217; websites. This could include updates to product offerings, pricing changes, promotional offers, updates to their \u201cAbout Us\u201d or \u201cTeam\u201d pages, and more.<\/p>\n\n\n\n<p>The tool will help you monitor your competitors&#8217; pricing strategies. You will be notified if they make any changes to their pricing.<\/p>\n\n\n\n<p><strong>Key features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Website changes monitoring<\/li>\n\n\n\n<li>Product pricing tracking<\/li>\n\n\n\n<li>Search Engine Optimization changes<\/li>\n\n\n\n<li>Content updates<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d0522f75091&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d0522f75091\" class=\"wp-block-image aligncenter wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/images.surferseo.art\/ea5bb50a-9122-4e2c-8d13-9499deaf1794.jpeg\" alt=\"Visualping - one of competitor monitoring tools that will help you track website changes in real time\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Visualping dashboard<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"wide-narrow\">09 Wide Narrow by InfoDesk for competitive advantage<\/h3>\n\n\n\n<p><strong>Wide Narrow<\/strong> is a competitive intelligence tool that helps businesses monitor and analyze their competitors&#8217; activities. It offers various features that can make <a href=\"https:\/\/brand24.com\/online-monitoring\/\" target=\"_blank\" rel=\"noopener\" title=\"\">online monitoring<\/a> more effective and efficient.<\/p>\n\n\n\n<p>The tool can pull data from various sources. This means you can track your competitors&#8217; activities across multiple platforms in one place.<\/p>\n\n\n\n<p>The tool helps sift through large amounts of data to find the most relevant and valuable information. It uses a combination of AI and machine learning to reduce noise and ensure you&#8217;re only getting the insights you need.<\/p>\n\n\n\n<p>Wide Narrow is a tool that facilitates team collaboration. You can also configure alerts to inform you about important updates or changes.<\/p>\n\n\n\n<p><strong>Key features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Streamlined data collection<\/li>\n\n\n\n<li>Intelligent filtering<\/li>\n\n\n\n<li>Detailed reports<\/li>\n\n\n\n<li>Integrations<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d0522f75538&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d0522f75538\" class=\"wp-block-image aligncenter wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/images.surferseo.art\/84f60a1a-10b9-401f-86c3-1c3ac8e8550d.jpeg\" alt=\"Wide Narrow - competitive intelligence tool\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Wide Narrow dashboard<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"wappalyzer\">10 Wappalyzer for technology detecting<\/h3>\n\n\n\n<p><strong>Wappalyzer<\/strong> is a tool for uncovering the technologies used on websites. It detects content management systems, e-commerce platforms, web servers, JavaScript frameworks, analytics tools, and more.<\/p>\n\n\n\n<p>It&#8217;s always a great idea to closely examine what your competitors are up to. By checking out the technologies, platforms, and tools they are using, you might find some really helpful insights into their strategies.<\/p>\n\n\n\n<p>Keep an eye on their technology stack. Try to understand why they&#8217;ve chosen them. You might even discover a new tool or platform to supercharge your business.<\/p>\n\n\n\n<p>What&#8217;s interesting is that Wappalyzer can identify third-party tools like customer support chat systems, appointment scheduling widgets, and more. This can give you insights into your competitors&#8217; user experiences.<\/p>\n\n\n\n<p><strong>Key features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Technology stack analysis<\/li>\n\n\n\n<li>Security analysis<\/li>\n\n\n\n<li>Budget &amp; resources estimation<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d0522f759b1&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d0522f759b1\" class=\"wp-block-image aligncenter wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/images.surferseo.art\/8fc48af5-0c6b-4343-8b60-34c31b2c7f57.jpeg\" alt=\"Wappalyzer - one of the great competitor monitoring tools that detect technology stack\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Wappalyzer dashboard<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"sparktoro\">11 SparkToro for audience insights<\/h3>\n\n\n\n<p><strong>SparkToro<\/strong> is a competitor research and audience intelligence tool. It will help you understand your competitor&#8217;s audience and how to reach them online.<\/p>\n\n\n\n<p>SparkToro can help you understand where your competitor&#8217;s audience is engaging online. This includes which websites they visit, the social media accounts they follow, the podcasts they listen to, the videos they watch, and more.<\/p>\n\n\n\n<p>SparkToro identifies the keywords and phrases used by your competitors&#8217; audience in their content. This can assist you in comprehending their messaging and positioning.<\/p>\n\n\n\n<p><strong>Key features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Audience research<\/li>\n\n\n\n<li>Keywords discovery<\/li>\n\n\n\n<li>Influencer identification<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d0522f75e04&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d0522f75e04\" class=\"wp-block-image aligncenter wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/images.surferseo.art\/416cee06-2c3e-484f-be53-e30f0c0b4d30.jpeg\" alt=\"SparkToro - competitor research tool\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">SparkToro dashboard<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"boardfy\">12 Boardfy for price monitoring<\/h3>\n\n\n\n<p><strong>Boardfy<\/strong> is a pricing intelligence tool primarily used by e-commerce businesses to monitor competitor pricing. It automatically tracks price changes and promotions on your competitor&#8217;s websites and various marketplaces.<\/p>\n\n\n\n<p>Boardfy tracks the prices of your competitors&#8217; products across various platforms, such as Amazon, Google Shopping, eBay, etc.<\/p>\n\n\n\n<p>The tool can automatically adjust your prices based on your pricing strategy and competitors&#8217; charges. It allows you to set up pricing rules and implement them in real-time.<\/p>\n\n\n\n<p>Also, Boardfy can send you alerts whenever a competitor puts a product on sale or runs a promotional offer.<\/p>\n\n\n\n<p><strong>Key features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Price tracking<\/li>\n\n\n\n<li>Promotion alerts<\/li>\n\n\n\n<li>Dynamic pricing<\/li>\n\n\n\n<li>Marketplace monitoring<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d0522f7628a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d0522f7628a\" class=\"wp-block-image aligncenter wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/images.surferseo.art\/7b5fcecc-a2eb-4eec-a762-06593de9e428.jpeg\" alt=\"Boardfy - one of the competitor monitoring tools that track pricing\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Boardfy dashboard<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"owler\">13 Owler for financial analysis<\/h3>\n\n\n\n<p><strong>Owler<\/strong> is one of the <a href=\"https:\/\/brand24.com\/blog\/competitor-analysis-tools\/\" target=\"_blank\" rel=\"noopener\" title=\"\">competitor analysis tools<\/a> that provides detailed insights about millions of companies, including information about their:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Revenue<\/li>\n\n\n\n<li>Employees<\/li>\n\n\n\n<li>Funding<\/li>\n\n\n\n<li>Acquisitions<\/li>\n\n\n\n<li>Competitors<\/li>\n\n\n\n<li>Leadership<\/li>\n<\/ul>\n\n\n\n<p>The tool detects similar companies that might be your potential rivals based on competitor data. Furthermore, Owler detects recent news, which can give insights into your competitors&#8217; strategies and growth.<\/p>\n\n\n\n<p>Also, Owler offers a \u201cCompetitive Graph\u201d that visualizes your competitive landscape, helping you understand who your competitors are and how they relate to each another.<\/p>\n\n\n\n<p><strong>Key features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Company profiles analysis<\/li>\n\n\n\n<li>Competitive analysis<\/li>\n\n\n\n<li>Competitive Graph<\/li>\n\n\n\n<li>Company rankings<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d0522f7677e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d0522f7677e\" class=\"wp-block-image aligncenter wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/images.surferseo.art\/0f84571d-4ebb-4a6c-97a8-8482b25998ff.jpeg\" alt=\"Owler - one of the best competitor research tools\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Owler dashboard<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"ispionage\">14 iSpionage for tracking ad campaigns<\/h3>\n\n\n\n<p><strong>iSpionage<\/strong> (now part of the TapClicks family) monitors your competitors&#8217; PPC and SEO strategies. The tool lets you see which keywords your competitors target in their PPC and SEO campaigns.<\/p>\n\n\n\n<p>Thanks to iSpionage, you can see the exact ad copy your competitors use in their PPC campaigns. The tool estimates how well your competitors&#8217; PPC campaigns are performing.<\/p>\n\n\n\n<p>In addition to PPC, iSpionage provides information on your competitors&#8217; organic search performance, helping you understand their SEO strategy.<\/p>\n\n\n\n<p><strong>Key features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>PPC and SEO keyword research<\/li>\n\n\n\n<li>Ad copy analysis<\/li>\n\n\n\n<li>Campaigns performance<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d0522f76b77&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d0522f76b77\" class=\"wp-block-image aligncenter wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/images.surferseo.art\/42ab1ce6-6c0b-4e11-b1d3-244f72eba29a.jpeg\" alt=\"iSpionage - competitor tracking tool for tracking ad campaigns \"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">iSpionage dashboard<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"owletter\">15 Owletter for email monitoring<\/h3>\n\n\n\n<p><strong>Owletter<\/strong> is an email monitoring tool that can help you track your competitors&#8217; email and newsletter strategies.<\/p>\n\n\n\n<p>Owletter automatically captures and stores every email sent from the websites you want to monitor.<\/p>\n\n\n\n<p>This tool analyzes how many emails your competitors have sent this year, the specific days they send the emails and the hours of the day when they send them.<\/p>\n\n\n\n<p>It&#8217;s a perfect solution for those who want to get inspired to make better emails.<\/p>\n\n\n\n<p><strong>Key features:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Email storage<\/li>\n\n\n\n<li>Email analysis<\/li>\n\n\n\n<li>Competitors spam reputation<\/li>\n\n\n\n<li>Trending topics in emails<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d0522f7701d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d0522f7701d\" class=\"wp-block-image aligncenter wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/images.surferseo.art\/ea61d88f-9f02-4ea4-a6e5-20a5729b30b2.jpeg\" alt=\"Owletter - competitor monitoring tool that tracks emails\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Owletter dashboard<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"benefits-competitor-monitoring-tools\">Why should you use competitor monitoring tools?<\/h2>\n\n\n\n<p>Well, exactly why?<\/p>\n\n\n\n<p>With competitor monitoring tools, you can <strong>find out how to improve your business<\/strong> in various areas.<\/p>\n\n\n\n<p>Here\u2019s how each comprehensive competitor monitoring tool benefits you:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Brand24<\/h3>\n\n\n\n<p>Thanks to mentions monitoring, you will:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Know what people are saying about your competitors and discover their pain points<\/li>\n\n\n\n<li>Identify topics associated with different brands<\/li>\n\n\n\n<li>Be able to compare your online performance with others<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">SimilarWeb<\/h3>\n\n\n\n<p>Thanks to analyzing website traffic, you will:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Discover where competitors&#8217; traffic comes from<\/li>\n\n\n\n<li>See how popular and engaging their websites are<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Google Trends<\/h3>\n\n\n\n<p>Thanks to tracking trends, you will:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>See how big is search interests for your competitors and their products<\/li>\n\n\n\n<li>Identify geographical regions where competitors are gaining popularity<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Ahrefs<\/h3>\n\n\n\n<p>Thanks to analyzing SEO, you will:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Identify your competitors&#8217; best-performing content<\/li>\n\n\n\n<li>Find content gaps to outperform competitors in organic search<\/li>\n\n\n\n<li>See SEO improvements and website changes<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Rival IQ<\/h3>\n\n\n\n<p>Thanks to comparing social media profiles, you will:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gain insights into their social media marketing strategy<\/li>\n\n\n\n<li>Identify content that performs the best<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">vidIQ<\/h3>\n\n\n\n<p>Thanks to tracking your YouTube competitors, you will:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Get a deep analysis of the YouTube strategies<\/li>\n\n\n\n<li>Identify topics that attract the largest audiences<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">BuzzSumo<\/h3>\n\n\n\n<p>Thanks to tracking content, you will:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Discover the types that resonate with the audience<\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/how-to-find-influencers\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Identify influencers<\/a> who are associated with a certain type of content<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Visualping<\/h3>\n\n\n\n<p>Thanks to website monitoring, you will:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Stay informed on how competitors are updating their websites<\/li>\n\n\n\n<li>Be able to react quickly to any updates that affect your market<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Wide Narrow by InfoDesk<\/h3>\n\n\n\n<p>Thanks to competitive intelligence data, you will:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Identify early market opportunities or potential threats<\/li>\n\n\n\n<li>Forecast future competitive trends<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Wappalyzer<\/h3>\n\n\n\n<p>Thanks to detecting technologies used on websites, you will:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Find new tools or platforms to supercharge your business<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">SparkToro<\/h3>\n\n\n\n<p>Thanks to the audience insights, you will:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Uncover where your competitors\u2019 audiences spend time online<\/li>\n\n\n\n<li>Be able to refine your marketing strategies<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Boardfy<\/h3>\n\n\n\n<p>Thanks to price monitoring, you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Can adjust your pricing strategies based on competitors\u2019 actions<\/li>\n\n\n\n<li>Ensure competitive pricing across various products or services<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Owler<\/h3>\n\n\n\n<p>Thanks to financial analysis, you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Stay informed about major competitor activities<\/li>\n\n\n\n<li>Can compare your financial performance against industry leaders<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">iSpionage<\/h3>\n\n\n\n<p>Thanks to tracking ad campaigns, you will:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>See what is driving conversions for competitor PPC and SEO campaigns<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Owletter<\/h3>\n\n\n\n<p>Thanks to email monitoring, you can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Improve your emails and newsletter<\/li>\n<\/ul>\n\n\n\n<p>Summing it up, you see what your competitors are doing, notice what they are not providing to their customers, and then you can start providing it.<\/p>\n\n\n\n<p>In addition, if your top competitors are successful, you will easily see what exactly causes it and then be able to implement it in your business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"rating\">Tools rating comparison<\/h2>\n\n\n\n<p>\u26a0\ufe0f<strong> Important note:<\/strong> Those ratings are sourced from G2 and Capterra, verified in Q2 2026. Some tools have low review counts. Remember to treat those scores with caution.<\/p>\n\n\n<div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        Tool                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        Best for                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        G2 Rating                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header \">\n                        Capterra Rating                    <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                    <a href=\"https:\/\/brand24.com\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Brand24                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Competitor mentions &amp; social listening<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u2b50 4.6\/5<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u2b50 4.6\/5<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                    <a href=\"https:\/\/www.similarweb.com\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                SimilarWeb                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Website traffic analytics<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u2b50 4.5\/5<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u2b50 4.6\/5<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                    <a href=\"https:\/\/trends.google.com\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Google Trends                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Search trend tracking<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>&#8211;<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>&#8211;<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                    <a href=\"https:\/\/ahrefs.com\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Ahrefs                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>SEO &amp; backlink analysis<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u2b50 4.6\/5<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u2b50 4.5\/5<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                    <a href=\"https:\/\/www.rivaliq.com\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Rival IQ                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Social media benchmarking<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u2b50 4.5\/5<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u2b50 4.5\/5<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                    <a href=\"https:\/\/vidiq.com\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                vidIQ                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>YouTube competitor tracking<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u2b50 4.5\/5<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u2b50 4.4\/5<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                    <a href=\"https:\/\/buzzsumo.com\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                BuzzSumo                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Content performance research<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u2b50 4.5\/5<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u2b50 4.5\/5<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                    <a href=\"https:\/\/visualping.io\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Visualping                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Website change monitoring<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u2b50 4.8\/5<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u2b50 4.8\/5<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                    <a href=\"https:\/\/www.infodesk.com\/wide-narrow\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Wide Narrow by InfoDesk                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Enterprise competitive intelligence<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>&#8211;<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>&#8211;<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                    <a href=\"https:\/\/www.wappalyzer.com\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Wappalyzer                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Competitor tech stack detection<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u2b50 4.5\/5<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u2b50 4.9\/5<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                    <a href=\"https:\/\/sparktoro.com\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                SparkToro                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Audience &amp; competitor research<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u2b50 4.4\/5<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u2b50 4.3\/5<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                    <a href=\"https:\/\/www.boardfy.com\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Boardfy                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>eCommerce price monitoring<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>&#8211;<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u2b50 4.1\/5<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                    <a href=\"https:\/\/www.owler.com\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Owler                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Company &amp; competitor intelligence<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u2b50 4.3\/5<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u2b50 4.0\/5<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                    <a href=\"https:\/\/www.ispionage.com\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                iSpionage                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>PPC &amp; ad campaign tracking<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u2b50 4.3\/5<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u2b50 4.2\/5<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                    <div class=\"acf-tools-table__data\">\n                                                                                    <a href=\"https:\/\/owletter.com\" target=\"_blank\" class=\"acf-tools-table__link\">\n                                Owletter                            <\/a>\n                                                        <\/div>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Competitor email monitoring<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\u2b50 4.2\/5<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>&#8211;<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"competitor-monitoring-example\">Competitor monitoring: iPhone vs Samsung case study<\/h2>\n\n\n\n<p>Now, using iPhone and Samsung, let&#8217;s see <strong>how you should monitor your competitors<\/strong>&#8230; with the help of the right tool, of course.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">01 Mentions and reach<\/h4>\n\n\n\n<p>iPhone and Samsung&#8217;s volume of mentions and reach across multiple platforms over time are following:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d0522f7a852&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d0522f7a852\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"316\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-5.png\" alt=\"Comparison of volume of mentions of iPhone and Samsung over time provided by Brand24, the best competitor monitoring tool\" class=\"wp-image-168466\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-5.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-5-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-5-300x95.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-5-248x78.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Comparison of the volume of mentions of iPhone and Samsung<\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d0522f7ac17&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d0522f7ac17\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"999\" height=\"309\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-6.png\" alt=\"Comparison of reach of iPhone and Samsung over time provided by Brand24, the best competitor monitoring tool\" class=\"wp-image-168467\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-6.png 999w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-6-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-6-300x93.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-6-248x77.png 248w\" sizes=\"auto, (max-width: 999px) 100vw, 999px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Comparison of the reach of iPhone and Samsung<\/figcaption><\/figure>\n\n\n\n<p>As you can see,&nbsp;the <strong>iPhone is mentioned more than Samsung<\/strong> in online conversations, and they have a significantly bigger impact.<\/p>\n\n\n\n<p>What can it be caused by?<\/p>\n\n\n\n<p>The Anomaly Detector says that the spike (later sustained at a higher level than Samsung&#8217;s mentions and reach) was due to the release of the new iPhone 16.<\/p>\n\n\n\n<p>However, due to the iPhone release and rumors about launching the Samsung Galaxy S24, there was also more talk about Samsung as people began to compare the iPhone 16 to the Galaxy S24.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d0522f7b068&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d0522f7b068\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"532\" height=\"124\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-7.png\" alt=\"Anomaly Detector in Brand24, the best competitor monitoring tool, explaining spike in Samsung's mentions\" class=\"wp-image-168468\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-7.png 532w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-7-18x4.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-7-300x70.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-7-248x58.png 248w\" sizes=\"auto, (max-width: 532px) 100vw, 532px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Anomaly Detector explaining the spike in Samsung&#8217;s mentions<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">02 Sentiment analysis<\/h4>\n\n\n\n<p>Now, let&#8217;s compare how people feel about the iPhone and Samsung:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d0522f7b480&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d0522f7b480\" class=\"wp-block-image aligncenter size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"324\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-8.png\" alt=\"Comparison of negative sentiment of iPhone and Samsung provided by Brand24, the best competitor monitoring tool\" class=\"wp-image-168469\" style=\"width:840px;height:auto\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-8.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-8-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-8-300x97.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-8-248x80.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Negative sentiment &#8211; iPhone vs Samsung<\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d0522f7b817&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d0522f7b817\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"336\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-9.png\" alt=\"Comparison of positive sentiment of iPhone and Samsung provided by Brand24, the best tool for competitor monitoring\" class=\"wp-image-168470\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-9.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-9-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-9-300x101.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-9-248x83.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Positive sentiment &#8211; iPhone vs Samsung<\/figcaption><\/figure>\n\n\n\n<p>The metrics look similar for both brands, so let&#8217;s take a look at the important negative mentions of Samsung:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d0522f7bbf9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d0522f7bbf9\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"406\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-10.png\" alt=\"Negative Samsung mentions detected by Brand24. the best tool for brand monitoring\" class=\"wp-image-168471\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-10.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-10-18x7.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-10-300x122.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-10-248x101.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Important negative mentions of Samsung<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">03 Share of Voice<\/h4>\n\n\n\n<p>Share of Voice measures how much of the Internet is dominated by either you or your competitors.<\/p>\n\n\n\n<p>As you might guess, <strong>it is dominated by the iPhone<\/strong>. Also, if we consider only social media platforms:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d0522f7c049&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d0522f7c049\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"377\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-11.png\" alt=\"Share of Voice (iPhone vs Samsung) measured by Brand24, one of the competitor monitoring tools for brand monitoring\" class=\"wp-image-168472\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-11.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-11-18x7.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-11-300x113.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-11-248x93.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Share of Voice &#8211; iPhone vs Samsung<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">04 Presence Score<\/h4>\n\n\n\n<p>Looking at your competitor&#8217;s <a href=\"https:\/\/brand24.com\/blog\/online-presence-score\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Presence Score<\/a>, you can see how popular it is and, most importantly, whether it is more popular than you.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d0522f7c45e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d0522f7c45e\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"232\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-13.png\" alt=\"Presence Score of iPhone calculated by Brand24, one of the best competitor monitoring tools\" class=\"wp-image-168474\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-13.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-13-18x4.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-13-300x70.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-13-248x58.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">iPhone&#8217;s Presence Score<\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d0522f7c7fd&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d0522f7c7fd\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"232\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-12-1.png\" alt=\"Presence Score of Samsung calculated by Brand24, one of the best competitor monitoring tools\" class=\"wp-image-168475\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-12-1.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-12-1-18x4.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-12-1-300x70.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-12-1-248x58.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Samsung&#8217;s Presence Score<\/figcaption><\/figure>\n\n\n\n<p>The iPhone&#8217;s Presence Score is 96, and Samsung&#8217;s is 89 &#8211; not that far apart, but at this point, the <strong>iPhone is a more recognizable brand.<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">05 Insights<\/h4>\n\n\n\n<p>By monitoring the consumer reviews of your competitors, you can gain insight into what to include in your products to make your competitors&#8217; customers become yours.<\/p>\n\n\n<style>.acf-quote-square{padding:40px 30px;background-color:#e8f4ee;border-radius:20px;max-width:640px;margin-left:auto;margin-right:auto}@media(min-width: 768px){.acf-quote-square{padding:62px 91px}}.acf-quote-square__icon{margin-bottom:20px}@media(min-width: 768px){.acf-quote-square__icon{margin-bottom:36px}}.acf-quote-square__quote{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin-bottom:20px}@media(min-width: 768px){.acf-quote-square__quote{font-size:18px;line-height:30px}}@media(min-width: 576px){.acf-quote-square__quote{margin-bottom:44px}}.acf-quote-square__quote:last-child{margin-bottom:0}@media(min-width: 576px){.acf-quote-square__row{display:flex;gap:25px;align-items:center}}.acf-quote-square__author-image{width:60px;height:60px;border-radius:50%;overflow:hidden;flex-shrink:0;margin-bottom:10px}@media(min-width: 768px){.acf-quote-square__author-image{width:80px;height:80px;margin-bottom:0}}.acf-quote-square__author-image img{width:100%;height:100%;object-fit:cover}.acf-quote-square__author-name{font-size:16px;line-height:140%;font-weight:700;margin-bottom:4px}@media(min-width: 768px){.acf-quote-square__author-name{font-size:18px;line-height:140%}}.acf-quote-square__author-linkedin{display:inline-block;position:relative;top:-4px;margin-left:8px}.acf-quote-square__author-position{font-size:16px;line-height:100%}@media(min-width: 768px){.acf-quote-square__author-position{font-size:18px}}.acf-quote-square--primary{background-color:#00ef88}.acf-quote-square--primary .acf-quote-square__quote,.acf-quote-square--primary .acf-quote-square__author-name,.acf-quote-square--primary .acf-quote-square__author-position{color:#000}.acf-quote-square--primary .acf-quote-square__icon svg path{fill:#000}.acf-quote-square--violet{background-color:#000}.acf-quote-square--violet .acf-quote-square__quote,.acf-quote-square--violet .acf-quote-square__author-name,.acf-quote-square--violet .acf-quote-square__author-position{color:#fff}.acf-quote-square--violet .acf-quote-square__icon svg path{fill:#bf00ff}<\/style><div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewBox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">&quot;Thanks to the insight from Brand24, we ramped up our marketing activities for a specific campaign to highlight that we still had the best offer on the market.&quot;<\/div>\n        <div class=\"acf-quote-square__row\">\n                    <div class=\"acf-quote-square__author-image\">\n                <img decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/XTB-szymon-szymanski-80x80.jpg\" class=\"attachment-author-avatar size-author-avatar\" alt=\"Chief Growth Officer at XTB\" loading=\"lazy\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/XTB-szymon-szymanski-80x80.jpg 80w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/XTB-szymon-szymanski-12x12.jpg 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/XTB-szymon-szymanski-60x60.jpg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/XTB-szymon-szymanski-64x64.jpg 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/XTB-szymon-szymanski-48x48.jpg 48w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/XTB-szymon-szymanski-42x42.jpg 42w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/XTB-szymon-szymanski-90x90.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/07\/XTB-szymon-szymanski.jpg 105w\" sizes=\"auto, (max-width: 80px) 100vw, 80px\" \/>            <\/div>\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                    Szymon Szyma\u0144ski                                            <a class=\"acf-quote-square__author-linkedin\" href=\"https:\/\/pl.linkedin.com\/in\/szszymanski\" target=\"_blank\"><svg width=\"20\" height=\"22\" viewBox=\"0 0 20 22\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g clip-path=\"url(#clip0_2734_535)\">\n<mask id=\"mask0_2734_535\" style=\"mask-type:luminance\" maskUnits=\"userSpaceOnUse\" x=\"0\" y=\"0\" width=\"20\" height=\"22\">\n<path d=\"M20 0H0V21.1111H20V0Z\" fill=\"white\"\/>\n<\/mask>\n<g mask=\"url(#mask0_2734_535)\">\n<path d=\"M18.5195 0H1.47656C0.660156 0 0 0.680338 0 1.52149V19.5855C0 20.4267 0.660156 21.1111 1.47656 21.1111H18.5195C19.3359 21.1111 20 20.4267 20 19.5896V1.52149C20 0.680338 19.3359 0 18.5195 0ZM5.93359 17.9898H2.96484V7.91254H5.93359V17.9898ZM4.44922 6.53949C3.49609 6.53949 2.72656 5.72721 2.72656 4.72526C2.72656 3.7233 3.49609 2.91102 4.44922 2.91102C5.39844 2.91102 6.16797 3.7233 6.16797 4.72526C6.16797 5.7231 5.39844 6.53949 4.44922 6.53949ZM17.043 17.9898H14.0781V13.0913C14.0781 11.9245 14.0586 10.4195 12.5352 10.4195C10.9922 10.4195 10.7578 11.6936 10.7578 13.0089V17.9898H7.79688V7.91254H10.6406V9.28971H10.6797C11.0742 8.49805 12.043 7.66102 13.4844 7.66102C16.4883 7.66102 17.043 9.7474 17.043 12.4605V17.9898Z\" fill=\"#2058B7\"\/>\n<\/g>\n<\/g>\n<defs>\n<clipPath id=\"clip0_2734_535\">\n<rect width=\"20\" height=\"21.1111\" fill=\"white\"\/>\n<\/clipPath>\n<\/defs>\n<\/svg><\/a>\n                                    <\/div>\n                                        <div class=\"acf-quote-square__author-position\">Marketing Officer at XTB<\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p>Discover our <strong>client\u2019s success story<\/strong> \u2014 read the <a href=\"https:\/\/brand24.com\/case-study\/xtb\/\" target=\"_blank\" rel=\"noopener\" title=\"\">case study.<\/a><\/p>\n\n\n\n<p>Tip: You can do the analysis using AI<\/p>\n\n\n\n<p>I used this prompt in the AI Brand Assistant (can be also good for Claude or other AI tools you integrated):<\/p>\n\n\n\n<p class=\"has-text-align-center has-background\" style=\"background-color:#e8f4ee\"><strong>Summarize negative consumer reviews of <em>[competitor&#8217;s name]<\/em> to show me the gaps in the market<\/strong><\/p>\n\n\n\n<p>Let&#8217;s see what Samsung users are complaining about and how can iPhone make use of it:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d0522f7d30c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d0522f7d30c\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"985\" height=\"727\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-3.png\" alt=\"Summary of negative consumer reviews of competitor provided by Brand24, the best competitor monitoring tool\" class=\"wp-image-168476\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-3.png 985w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-3-16x12.png 16w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-3-300x221.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-3-215x159.png 215w\" sizes=\"auto, (max-width: 985px) 100vw, 985px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand Assistant &#8211; summary of negative consumer reviews of Samsung<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">06 Comparison overview<\/h4>\n\n\n\n<p>A comparison&nbsp;overview&nbsp;shows how iPhone and Samsung perform in relation to each other in terms of different metrics:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d0522f7d705&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d0522f7d705\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"580\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-4.png\" alt=\"Comparison overview of iPhone and Samsung provided by Brand24, the best competitor analysis tool\" class=\"wp-image-168477\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-4.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-4-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-4-300x174.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/10\/competitor-monitoring-tools-4-248x144.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Comparison overview of iPhone and Samsung<\/figcaption><\/figure>\n\n\n\n<p>Based on this, <strong>the iPhone is clearly a cut above Samsung<\/strong>.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Try the best competitor monitoring tool!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=124\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p>I&#8217;ve shown you how to monitor two brands &#8211; iPhone and its competitor, Samsung &#8211; but <strong>you can monitor and compare even more brands<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faq\">FAQ<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id1\">What is a competitor monitoring tool?<\/h3>\n\n\n\n<p>A competitor monitoring tool automatically tracks rivals&#8217; activity across social media, search rankings, website changes, ad campaigns, and review sites. Instead of manual checks, the software runs continuously and alerts you to significant changes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id2\">How often should I monitor my competitors?<\/h3>\n\n\n\n<p>For fast-moving industries like SaaS and ecommerce, real-time or daily monitoring is ideal. For slower-moving sectors, weekly check-ins are usually enough.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id3\">What&#8217;s the difference between competitor monitoring and competitive intelligence?<\/h3>\n\n\n\n<p>Competitor monitoring is the automated collection of rival data: mentions, traffic, rankings, pricing. Competitive intelligence is the analysis of that data to inform strategy. Monitoring tools are the data collection layer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id4\">Can I use free tools for competitor monitoring?<\/h3>\n\n\n\n<p>Yes. Google Trends, SimilarWeb&#8217;s free tier, and iSpionage&#8217;s basic plan cover many fundamentals. Free tools typically limit historical data and the number of competitors you can track, so most serious setups combine a paid tool with free supplements.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id5\">What&#8217;s the best tool for monitoring competitor social media?<\/h3>\n\n\n\n<p>Brand24 and Rival IQ are the strongest options. Brand24 tracks untagged mentions and sentiment across social, news, and forums. Rival IQ benchmarks competitor engagement rates, follower growth, and post frequency across major platforms.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id6\">How do I track competitors&#8217; pricing changes?<\/h3>\n\n\n\n<p>Boardfy is purpose-built for ecommerce price intelligence across marketplaces. Visualping works well for SaaS and service businesses by tracking any page change, including pricing pages, and sending alerts when something updates.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id6\">Is competitor monitoring legal?<\/h3>\n\n\n\n<p>Yes. These tools only collect publicly available data: web pages, social posts, public reviews, and search data. Always check a tool&#8217;s data sourcing practices to confirm compliance with regulations in your region.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adel\u00e1ntese a la competencia con las herramientas adecuadas. Compare 15 herramientas de supervisi\u00f3n de la competencia por caso de uso, calificaci\u00f3n G2 y precios actualizados para 2026.<\/p>","protected":false},"author":74,"featured_media":168432,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4136],"tags":[],"class_list":["post-159001","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-strategy"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Katarzyna","cf_author_last_name":"Dere\u0144","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/posts\/159001","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/users\/74"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/comments?post=159001"}],"version-history":[{"count":61,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/posts\/159001\/revisions"}],"predecessor-version":[{"id":182968,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/posts\/159001\/revisions\/182968"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/media\/168432"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/media?parent=159001"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/categories?post=159001"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/tags?post=159001"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}