{"id":159417,"date":"2023-08-14T12:43:12","date_gmt":"2023-08-14T10:43:12","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=159417"},"modified":"2024-05-20T15:00:21","modified_gmt":"2024-05-20T13:00:21","slug":"refreshed-boosted-nueva-pestana-de-comparacion","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/es\/refreshed-boosted-new-comparison-tab\/","title":{"rendered":"Refreshed &amp; Boosted - Nueva pesta\u00f1a de comparaci\u00f3n"},"content":{"rendered":"<p>Si ya est\u00e1 familiarizado con Brand24, es probable que no le resulte extra\u00f1o el poder de rastrear la presencia en l\u00ednea de su marca y medirse con sus competidores. Pero, \u00bfadivina qu\u00e9? Tenemos una noticia emocionante que va a llevar tu gesti\u00f3n de marca al siguiente nivel. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Trucos y consejos: Pesta\u00f1a de comparaci\u00f3n | Brand24\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/SxsP3wA7mdk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Saluda a la renovada pesta\u00f1a Comparaci\u00f3n de Brand24, un cambio de juego dise\u00f1ado para darte una visi\u00f3n sin precedentes del rendimiento de tu marca en relaci\u00f3n con tus competidores. Exploremos por qu\u00e9 esta actualizaci\u00f3n es imprescindible para todas las marcas que buscan el \u00e9xito en el panorama digital actual.<\/p>\n\n\n\n<p><strong>Tabla de contenidos:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#what-to-love-about-comparison-tab\" title=\"Lo que m\u00e1s me gusta de Comparison Tab\">Lo que m\u00e1s me gusta de Comparison Tab<\/a><\/li>\n\n\n\n<li><a href=\"#whats-inside\" title=\"\u00bfQu\u00e9 hay dentro?\">\u00bfQu\u00e9 hay dentro?<\/a><\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f9f9f9\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"has-medium-font-size\">Consulta la nueva pesta\u00f1a Comparaci\u00f3n y comprueba las diferencias entre temas, marcas y hashtags.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-20be11b6 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button custom-text-hover-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/app.brand24.com\/\" style=\"border-radius:6px;background-color:#778ced\" target=\"_blank\" rel=\"noreferrer noopener\">Ir a Brand24<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-to-love-about-comparison-tab\">Lo que m\u00e1s me gusta de Comparison Tab<\/h2>\n\n\n\n<p>Sabemos que, como marca, est\u00e1s constantemente haciendo malabarismos con m\u00faltiples tareas, desde participar en menciones sociales hasta descifrar complejos an\u00e1lisis de marketing. En medio de todo este ajetreo, echar un ojo a las estrategias de tus competidores puede quedar a menudo en un segundo plano. Ah\u00ed es donde entra en juego la nueva y mejorada pesta\u00f1a de comparaci\u00f3n, que actuar\u00e1 como tu fiel compa\u00f1era en el camino hacia la supremac\u00eda de la marca.<\/p>\n\n\n\n<p>\u00bfPor qu\u00e9 las marcas adorar\u00e1n esta funci\u00f3n? Desglos\u00e9moslo:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Informaci\u00f3n exhaustiva al alcance de su mano:<\/strong> La renovada pesta\u00f1a Comparaci\u00f3n le permite comparar sin esfuerzo el rendimiento de su marca con la competencia. Tanto si quieres ver el n\u00famero de menciones, medir el an\u00e1lisis de sentimiento o hacer un seguimiento del alcance de tus mensajes en las redes sociales, esta funci\u00f3n te ofrece una instant\u00e1nea completa de tus resultados.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e1391dcd549&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e1391dcd549\" class=\"wp-block-image aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"444\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/08\/image-8-1140x444.png\" alt=\"\" class=\"wp-image-159422\" style=\"width:570px;height:222px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-8-1140x444.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-8-300x117.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-8.png 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e1391dcd7fd&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e1391dcd7fd\" class=\"wp-block-image aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"446\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/08\/image-9-1140x446.png\" alt=\"\" class=\"wp-image-159423\" style=\"width:570px;height:223px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-9-1140x446.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-9-300x117.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-9.png 1193w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Comparaci\u00f3n del sentimiento ante distintos servicios de v\u00eddeo a la carta. <\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Fijaci\u00f3n de objetivos basada en datos:<\/strong> Establecer objetivos claros y alcanzables es la base del \u00e9xito de cualquier estrategia de marketing. Analizando las m\u00e9tricas y los logros de tus competidores, puedes obtener informaci\u00f3n muy valiosa que te ayude a establecer puntos de referencia realistas para el crecimiento de tu marca. <\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e1391dcdaaf&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e1391dcdaaf\" class=\"wp-block-image aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"706\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/08\/image-7-1140x706.png\" alt=\"Captura de pantalla de Brand24\" class=\"wp-image-159421\" style=\"width:570px;height:353px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-7-1140x706.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-7-300x186.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-7.png 1193w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Algunos de los datos visibles en la nueva pesta\u00f1a Comparaci\u00f3n.<\/figcaption><\/figure>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>M\u00e1s informaci\u00f3n:<\/strong> <a href=\"https:\/\/brand24.com\/blog\/es\/que-es-la-evaluacion-comparativa-competitiva\/\" target=\"_blank\" rel=\"noopener\" title=\"\u00bfQu\u00e9 es la evaluaci\u00f3n comparativa de la competencia? Buenas pr\u00e1cticas\">\u00bfQu\u00e9 es la evaluaci\u00f3n comparativa de la competencia? Buenas pr\u00e1cticas<\/a><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Desvele las preferencias de su p\u00fablico:<\/strong> \u00bfEst\u00e1 planeando una nueva campa\u00f1a de marketing y no est\u00e1 seguro de las preferencias de su p\u00fablico? La renovada pesta\u00f1a Comparaci\u00f3n le permite crear proyectos dedicados a diferentes temas, lo que le permite medir las reacciones de su p\u00fablico e identificar las plataformas de medios sociales m\u00e1s resonantes.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e1391dcdd37&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e1391dcdd37\" class=\"wp-block-image aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"429\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/08\/image-10-1140x429.png\" alt=\"\" class=\"wp-image-159424\" style=\"width:570px;height:215px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-10-1140x429.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-10-300x113.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-10.png 1196w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Seguimiento del alcance de diferentes proyectos con Brand24.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ideas estrat\u00e9gicas sobre hashtags:<\/strong> Los hashtags son la moneda de cambio de las redes sociales, y saber cu\u00e1les son tendencia puede cambiar las reglas del juego para tu marca. Con la pesta\u00f1a Comparaci\u00f3n, puedes descubrir f\u00e1cilmente los hashtags que captan la atenci\u00f3n de tu audiencia y dar a tus contenidos la visibilidad que merecen.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e1391dcdf9f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e1391dcdf9f\" class=\"wp-block-image aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"513\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/08\/image-11-1140x513.png\" alt=\"\" class=\"wp-image-159425\" style=\"width:570px;height:257px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-11-1140x513.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-11-300x135.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-11.png 1227w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e1391dce1d1&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e1391dce1d1\" class=\"wp-block-image aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"519\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/08\/image-12-1140x519.png\" alt=\"\" class=\"wp-image-159426\" style=\"width:570px;height:260px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-12-1140x519.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-12-300x137.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-12.png 1232w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Sentimiento y categor\u00edas compartidas para dos hashtags rastreados.<\/figcaption><\/figure>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>CONSEJO<\/strong>: Si no sabes qu\u00e9 hashtags seguir para tu marca, visita la pesta\u00f1a An\u00e1lisis, despl\u00e1zate hasta el final de la p\u00e1gina e insp\u00edrate en la nube de palabras que hemos preparado para ti. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Momento \u00f3ptimo para lograr el m\u00e1ximo impacto:<\/strong> El momento oportuno lo es todo en el \u00e1mbito digital. Con la pesta\u00f1a Comparaci\u00f3n, puedes determinar con precisi\u00f3n los periodos de mayor participaci\u00f3n online, lo que te ayudar\u00e1 a programar tus publicaciones de contenidos y lanzamientos de productos para obtener el m\u00e1ximo impacto.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e1391dce451&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e1391dce451\" class=\"wp-block-image aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"433\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/08\/image-13-1140x433.png\" alt=\"\" class=\"wp-image-159427\" style=\"width:570px;height:217px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-13-1140x433.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-13-1536x583.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-13-300x114.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-13.png 1602w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Picos a trav\u00e9s del a\u00f1o para Nike y Adidas comparaci\u00f3n.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"whats-inside\">\u00bfQu\u00e9 hay dentro?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Intervalo de fechas<\/h3>\n\n\n\n<p>Contraste sin esfuerzo varios marcos temporales con s\u00f3lo seleccionar un intervalo de fechas que abarque D\u00edas, Semanas o Meses, o ad\u00e1ptelo a sus preferencias espec\u00edficas.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e1391dce6d2&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e1391dce6d2\" class=\"wp-block-image aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"488\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/08\/image-15-1140x488.png\" alt=\"\" class=\"wp-image-159431\" style=\"width:570px;height:244px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-15-1140x488.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-15-1536x657.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-15-300x128.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-15.png 1584w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Filtros<\/h3>\n\n\n\n<p>Descubra la libertad de comparar las m\u00e9tricas que m\u00e1s le importan de forma selectiva. Adapte sus comparaciones aplicando filtros para centrarse \u00fanicamente en plataformas de medios sociales espec\u00edficas o priorizar indicadores clave. Adem\u00e1s, disfruta de la perfecta integraci\u00f3n de todas las opciones de filtrado que antes se encontraban en la pesta\u00f1a Menci\u00f3n, ahora tambi\u00e9n disponibles en la pesta\u00f1a Comparaci\u00f3n.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e1391dce91a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e1391dce91a\" class=\"wp-block-image aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"292\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/08\/image-23-1140x292.png\" alt=\"\" class=\"wp-image-159445\" style=\"width:570px;height:146px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-23-1140x292.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-23-300x77.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-23.png 1234w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Cuadro sin\u00f3ptico<\/h3>\n\n\n\n<p>En el cuadro sin\u00f3ptico puede comparar r\u00e1pidamente todas las cifras importantes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Total de menciones<\/li>\n\n\n\n<li>Menciones en las redes sociales<\/li>\n\n\n\n<li>Menciones en medios no sociales<\/li>\n\n\n\n<li>Menciones positivas<\/li>\n\n\n\n<li>Menciones negativas<\/li>\n\n\n\n<li>Alcance en las redes sociales<\/li>\n\n\n\n<li>Alcance fuera de las redes sociales<\/li>\n\n\n\n<li>Puntuaci\u00f3n de presencia<\/li>\n\n\n\n<li>Puntuaci\u00f3n de presencia actual<\/li>\n\n\n\n<li>AVE<\/li>\n\n\n\n<li>Contenidos generados por los usuarios<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e1391dceaca&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e1391dceaca\" class=\"wp-block-image aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"706\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/08\/image-7-1140x706.png\" alt=\"Captura de pantalla de Brand24\" class=\"wp-image-159421\" style=\"width:570px;height:353px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-7-1140x706.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-7-300x186.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-7.png 1193w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Cuadro de menciones<\/h3>\n\n\n\n<p>El gr\u00e1fico de menciones de la pesta\u00f1a Comparaci\u00f3n es una representaci\u00f3n gr\u00e1fica que muestra el volumen de menciones recibidas por las distintas marcas o proyectos comparados. Este gr\u00e1fico ofrece una visi\u00f3n general de la frecuencia con la que se menciona cada marca o proyecto en distintas fuentes, plataformas o periodos.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e1391dced15&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e1391dced15\" class=\"wp-block-image aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"426\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/08\/image-16-1140x426.png\" alt=\"\" class=\"wp-image-159432\" style=\"width:570px;height:213px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-16-1140x426.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-16-300x112.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-16.png 1190w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Gr\u00e1fico de alcance<\/h3>\n\n\n\n<p>Alcance (basado en el tama\u00f1o de la audiencia de una fuente) para cada uno de los proyectos comparados. Analizar el alcance proporciona informaci\u00f3n valiosa sobre su visibilidad e influencia general dentro de su p\u00fablico objetivo.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e1391dcef59&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e1391dcef59\" class=\"wp-block-image aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"419\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/08\/image-17-1140x419.png\" alt=\"\" class=\"wp-image-159433\" style=\"width:570px;height:210px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-17-1140x419.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-17-300x110.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-17.png 1196w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Gr\u00e1ficos de sentimiento<\/h3>\n\n\n\n<p>Los gr\u00e1ficos de sentimiento de la pesta\u00f1a Comparaci\u00f3n ofrecen una representaci\u00f3n gr\u00e1fica del an\u00e1lisis de sentimiento de cada uno de los proyectos comparados. El an\u00e1lisis de sentimiento consiste en evaluar si las menciones, comentarios o debates sobre una marca son positivos, negativos o neutros. <\/p>\n\n\n\n<p>Estos gr\u00e1ficos ofrecen un desglose visual de la distribuci\u00f3n del sentimiento en los distintos proyectos, lo que permite captar r\u00e1pidamente las tendencias y pautas generales del sentimiento.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e1391dcf1d5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e1391dcf1d5\" class=\"wp-block-image aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"441\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/08\/image-18-1140x441.png\" alt=\"\" class=\"wp-image-159434\" style=\"width:570px;height:221px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-18-1140x441.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-18-300x116.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-18.png 1198w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e1391dcf3fc&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e1391dcf3fc\" class=\"wp-block-image aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"451\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/08\/image-19-1140x451.png\" alt=\"\" class=\"wp-image-159435\" style=\"width:570px;height:226px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-19-1140x451.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-19-300x119.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-19.png 1195w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e1391dcf610&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e1391dcf610\" class=\"wp-block-image aligncenter size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"586\" height=\"444\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/08\/image-20.png\" alt=\"\" class=\"wp-image-159436\" style=\"width:440px;height:333px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-20.png 586w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-20-300x227.png 300w\" sizes=\"auto, (max-width: 586px) 100vw, 586px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Categor\u00edas gr\u00e1fico de acciones<\/h3>\n\n\n\n<p>El gr\u00e1fico de categor\u00edas es una representaci\u00f3n gr\u00e1fica que ilustra la distribuci\u00f3n de las menciones de marca en los distintos canales de comunicaci\u00f3n para cada una de las marcas o proyectos comparados. Este gr\u00e1fico ofrece un desglose visual de d\u00f3nde y c\u00f3mo se producen las conversaciones sobre la marca, destacando la importancia de cada canal de comunicaci\u00f3n a la hora de impulsar los debates.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e1391dcf885&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e1391dcf885\" class=\"wp-block-image aligncenter size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"586\" height=\"438\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2023\/08\/image-21.png\" alt=\"\" class=\"wp-image-159437\" style=\"width:440px;height:329px\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-21.png 586w, https:\/\/brand24.com\/blog\/app\/uploads\/2023\/08\/image-21-300x224.png 300w\" sizes=\"auto, (max-width: 586px) 100vw, 586px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>M\u00e1s informaci\u00f3n:<\/strong> <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/es\/realizar-analisis-de-la-competencia\/\">An\u00e1lisis de la competencia: Todos los porqu\u00e9s, c\u00f3mos y m\u00e1s<\/a><\/p>\n\n\n\n<p>Entonces, \u00bfest\u00e1s preparado para aprovechar las posibilidades que te ofrece la pesta\u00f1a de comparaci\u00f3n mejorada?<\/p>","protected":false},"excerpt":{"rendered":"<p>Saluda a la renovada pesta\u00f1a Comparaci\u00f3n de Brand24, un cambio de juego dise\u00f1ado para darte una visi\u00f3n sin precedentes del rendimiento de tu marca en relaci\u00f3n con tus competidores. Exploremos por qu\u00e9 esta actualizaci\u00f3n es imprescindible para todas las marcas que buscan el \u00e9xito en el panorama digital actual.<\/p>","protected":false},"author":78,"featured_media":159556,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4138],"tags":[],"class_list":["post-159417","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-update"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Waleria","cf_author_last_name":"P\u0105gowska","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/posts\/159417","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/users\/78"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/comments?post=159417"}],"version-history":[{"count":10,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/posts\/159417\/revisions"}],"predecessor-version":[{"id":165052,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/posts\/159417\/revisions\/165052"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/media\/159556"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/media?parent=159417"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/categories?post=159417"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/tags?post=159417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}