{"id":160910,"date":"2026-09-29T13:43:04","date_gmt":"2026-09-29T11:43:04","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=160910"},"modified":"2026-09-29T13:43:05","modified_gmt":"2026-09-29T11:43:05","slug":"menciones-en-instagram","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/es\/instagram-mentions\/","title":{"rendered":"Instagram Brand Mentions: How To Track And Boost Them? [2026]"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Every Instagram mention is a chance for your brand to get seen, talked about, and discovered, on Instagram and beyond.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The right mentions can put you in front of new audiences, show you which conversations are gaining traction, and even strengthen the signals LLMs use when deciding which brands to surface or recommend.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, how do you find those mentions, track what they\u2019re doing for your brand, and boost them? Let\u2019s get into it.<\/p>\n\n\n<style>.acf-key-takeaways__heading{padding:22px 30px 20px;margin:0;font-weight:600 !important;display:inline-flex;align-items:center;gap:1.1875rem;border:1px solid #c3e1d2;border-bottom:none;border-top-left-radius:1.25rem;border-top-right-radius:1.25rem}@media(min-width: 768px){.acf-key-takeaways__heading{padding:22px 40px 20px;gap:1.4375rem}}.acf-key-takeaways__icon{width:1.625rem;height:1.625rem;background-color:#9cbfaf;border-radius:50%;display:flex;align-items:center;justify-content:center}.acf-key-takeaways__list{border:1px solid #c3e1d2;border-top-right-radius:1.25rem;border-bottom-right-radius:1.25rem;border-bottom-left-radius:1.25rem;margin:0;padding:0;list-style:none;overflow:hidden}.acf-key-takeaways__item{padding:28px 34px 28px 61px;background-color:#e8f4ee;margin:0;border-bottom:1px solid #c3e1d2;position:relative}@media(min-width: 768px){.acf-key-takeaways__item{padding:28px 54px 28px 81px}}.acf-key-takeaways__item::before{content:\"\";position:absolute;top:35px;left:28px;width:.75rem;height:.75rem;background-color:#9cbfaf;border-radius:50%}@media(min-width: 768px){.acf-key-takeaways__item::before{top:39px;left:40px}}.acf-key-takeaways__item:nth-child(even){background-color:#dfefe7}.acf-key-takeaways__item:last-child{border-bottom:none}.acf-key-takeaways__title{font-weight:600 !important;margin-bottom:.625rem}.acf-key-takeaways__text{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin:0}@media(min-width: 768px){.acf-key-takeaways__text{font-size:18px;line-height:30px}}.single-post-content__content .acf-key-takeaways__heading{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content .acf-key-takeaways__heading{font-size:18px;line-height:30px}}.single-post-content__content .acf-key-takeaways__title{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content .acf-key-takeaways__title{font-size:18px;line-height:30px}}.single-post-content__content p.acf-key-takeaways__text{line-height:1.875rem}@media(max-width: 768px){.single-post-content__content p.acf-key-takeaways__text{font-size:1rem !important}}<\/style>    <div class=\"acf-key-takeaways\">\n        <p class=\"acf-key-takeaways__heading\">\n            <span class=\"acf-key-takeaways__icon\">\n                <svg width=\"10\" height=\"12\" viewBox=\"0 0 10 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M8.41177 0C8.8341 0 9.17647 0.34237 9.17647 0.764706V11.0882C9.17647 11.3821 9.00815 11.6501\n                8.74334 11.7775C8.47839 11.9049 8.16337 11.8693 7.93382 11.6857L4.58824 9.00919L1.24265 11.6857C1.01311\n                11.8693 0.698079 11.9049 0.433134 11.7775C0.168324 11.6501 0 11.3821 0 11.0882V0.764706C0 0.561893\n                0.0806248 0.367445 0.224035 0.224035C0.367445 0.0806248 0.561893 0 0.764706 0H8.41177ZM1.52941\n                9.49609L4.11029 7.43199C4.38958 7.20856 4.78689 7.20856 5.06618 7.43199L7.64706\n                9.49609V1.52941H1.52941V9.49609Z\" fill=\"black\" \/>\n                <\/svg>\n            <\/span>\n            Key takeaways        <\/p>\n        <ul class=\"acf-key-takeaways__list\">\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">There are two types of Instagram mentions<\/p>\n                    <p class=\"acf-key-takeaways__text\">Tagged mentions use &quot;@&quot; and trigger a notification. Untagged mentions reference your brand by name only &#8211; and are invisible to native Instagram tools.<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">Manual tracking is limited and doesn&#039;t scale<\/p>\n                    <p class=\"acf-key-takeaways__text\">The Instagram app and Meta Business Suite only show tagged mentions, offer zero analytics, and require time-consuming manual checks. They work fine for very small accounts with under ~100 monthly mentions.<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">Social media monitoring tools unlock the full picture<\/p>\n                    <p class=\"acf-key-takeaways__text\">Specialized track both tagged and untagged mentions in real time, measure reach and sentiment, and surface AI-driven insights.<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">Instagram mentions directly impact your AI search visibility<\/p>\n                    <p class=\"acf-key-takeaways__text\">Branded web mentions are the single most critical factor for appearing in AI Overviews and other LLMs. <\/p>\n                <\/li>\n                    <\/ul>\n    <\/div>\n\n\n\n<h2 id=\"whatareinsmtagrammentions\" class=\"wp-block-heading\">What are Instagram mentions?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In a broad sense, an Instagram mention is any situation in which an Instagram profile mentions another brand, product, service, or username.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>There are two primary types of Instagram mentions:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Tagged mentions<\/strong>&nbsp;&#8211; when someone references a username in a post, story, reel, live video, or comment <strong>using the \u201c@\u201d symbol just before a username<\/strong> (i.e., &#8220;@nike&#8221;).&nbsp;<\/li>\n\n\n\n<li><strong>Untagged mentions<\/strong>&nbsp;&#8211; when someone&nbsp;uses a brand&#8217;s or profile name <strong>without typing \u201c@\u201d.&nbsp;<\/strong>Such a mention does not trigger any notification.<\/li>\n<\/ol>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6abde850dad1e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6abde850dad1e\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1095\" height=\"968\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/jpg-1.jpg\" alt=\"Example of an untagged Instagram mention\" class=\"wp-image-182237\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/jpg-1.jpg 1095w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/jpg-1-14x12.jpg 14w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/jpg-1-300x265.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/jpg-1-180x159.jpg 180w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/jpg-1-90x80.jpg 90w\" sizes=\"auto, (max-width: 1095px) 100vw, 1095px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Example of an untagged Instagram mention<\/figcaption><\/figure>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#eeffee\">\u2728 <strong>Importance of Instagram mentions in the AI era<\/strong><br><br>In the AI search era, the role of brand mentions is higher than ever before. They are&nbsp;<strong>fingerprints of trust<\/strong>&nbsp;<strong>that inform LLMs that your company is an expert in the field<\/strong>&nbsp;and, thus, are&nbsp;<strong>more keen on quoting your content and recommending your products<\/strong>.<br><br>In fact, according to Ahrefs&#8217;&nbsp;<a href=\"https:\/\/ahrefs.com\/blog\/ai-overview-brand-correlation\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">\u201eAI Overview Brand Visibility Factors\u201d study<\/a>, branded web mentions are the most critical elements that impact brand appearance in AI Overview. <br><br>Instagram mentions are no exception here.<br><br>To learn more, I recommend you to read our&nbsp;<a href=\"https:\/\/brand24.com\/blog\/brand-mentions-seo\" target=\"_blank\" rel=\"noreferrer noopener\">Guide to Brand Mentions for SEO &amp; AI Visibility<\/a>.<\/p>\n\n\n\n<h2 id=\"howtotrackinstagrammentions\" class=\"wp-block-heading\"><strong>How to track Instagram brand mentions?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">There are two ways you can track brand mentions on Instagram:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Manually<\/strong>&nbsp;&#8211; using the Instagram app &amp; Meta Business Suite tracking.<\/li>\n\n\n\n<li><strong>Automatically<\/strong>&nbsp;&#8211; using an external&nbsp;<a href=\"https:\/\/brand24.com\/blog\/social-media-monitoring-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">social media monitoring tool<\/a>.<\/li>\n<\/ol>\n\n\n\n<h3 id=\"mfanualtracking\" class=\"wp-block-heading\">01 Manual tracking<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">First, I&#8217;ll show you how to find mentions in native apps.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Instagram app<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Open your Instagram app and ensure you are on your Profile view.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6abde850db8c9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6abde850db8c9\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"494\" height=\"964\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/jpg-3-1.jpg\" alt=\"instruction for discovering tagged instagram brand mentions\" class=\"wp-image-182246\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/jpg-3-1.jpg 494w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/jpg-3-1-6x12.jpg 6w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/jpg-3-1-300x585.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/jpg-3-1-81x159.jpg 81w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/jpg-3-1-46x90.jpg 46w\" sizes=\"auto, (max-width: 494px) 100vw, 494px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">In the top right corner, you&#8217;ll notice a Menu icon (three lines). Once you tap on it, it brings you to your \u201cSettings and activity\u201d view. Tap on &#8220;Your activity&#8221; and &#8220;Tags&#8221;.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6abde850dc1e9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6abde850dc1e9\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"525\" height=\"1033\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_brand_mentions_instruction2-1.jpg\" alt=\"instruction for discovering tagged instagram brand mentions 2\" class=\"wp-image-182245\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_brand_mentions_instruction2-1.jpg 525w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_brand_mentions_instruction2-1-6x12.jpg 6w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_brand_mentions_instruction2-1-300x590.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_brand_mentions_instruction2-1-81x159.jpg 81w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_brand_mentions_instruction2-1-46x90.jpg 46w\" sizes=\"auto, (max-width: 525px) 100vw, 525px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This is your activity tab, where you&#8217;ll see all the Instagram posts you&#8217;re mentioned in.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6abde850dcb99&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6abde850dcb99\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"614\" height=\"1200\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_brand_mentions_instruction3-1.jpg\" alt=\"instruction for discovering tagged instagram brand mentions 3\" class=\"wp-image-182244\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_brand_mentions_instruction3-1.jpg 614w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_brand_mentions_instruction3-1-6x12.jpg 6w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_brand_mentions_instruction3-1-300x586.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_brand_mentions_instruction3-1-81x159.jpg 81w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_brand_mentions_instruction3-1-46x90.jpg 46w\" sizes=\"auto, (max-width: 614px) 100vw, 614px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">To discover your Instagram story mentions, visit your DMs. Here, you&#8217;ll see all your users who mentioned your brand in their Stories, each shown as a separate direct message.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6abde850dd4ae&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6abde850dd4ae\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"444\" height=\"929\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_brand_mentions_instruction4-1.jpg\" alt=\"instruction for discovering tagged instagram brand mentions 4\" class=\"wp-image-182243\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_brand_mentions_instruction4-1.jpg 444w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_brand_mentions_instruction4-1-6x12.jpg 6w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_brand_mentions_instruction4-1-300x628.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_brand_mentions_instruction4-1-76x159.jpg 76w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_brand_mentions_instruction4-1-43x90.jpg 43w\" sizes=\"auto, (max-width: 444px) 100vw, 444px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Unfortunately, the Instagram app doesn&#8217;t provide detailed&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/mention-analytics\/\">mention analytics<\/a>. All you can see is who mentioned you, where you were mentioned (comment, post, reel, story), and when it happened.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Besides,&nbsp;<strong>the Instagram app won&#8217;t notify you about untagged mentions.<\/strong><\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#000}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Track tagged &#038; untagged mentions with Brand24!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=136\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Meta Business Suite<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">The alternative way to discover mentions of your profile is through Instagram and Facebook&#8217;s native analytics tool \u2013 Meta Business Suite.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Open the tool and click on \u201cContent\u201d in the left menu. You&#8217;ll see plenty of new options.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Choose \u201cMentions &amp; tags\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this view, you can see all the user-generated Instagram and\u00a0<a href=\"https:\/\/brand24.com\/blog\/facebook-mentions\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook mentions<\/a>\u00a0about your profile.\u00a0<strong>And that&#8217;s pretty much<\/strong> <strong>it<\/strong>. Meta Business Suite&#8217;s mentions dashboard doesn&#8217;t provide any analytics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can see posts that mention you in a random order and some basic details.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you have connected your Instagram and Facebook accounts, there is no way to filter the view to one platform only.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6abde850de1e1&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6abde850de1e1\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"550\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/01\/instagram-mentions-meta-business-suite-1140x550.jpg\" alt=\"Mentions tab in Meta Business Suite tool\" class=\"wp-image-160935\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/instagram-mentions-meta-business-suite-1140x550.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/instagram-mentions-meta-business-suite-300x145.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/instagram-mentions-meta-business-suite-248x120.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/instagram-mentions-meta-business-suite.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Mentions tab in the Meta Business Suite tool<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Generally speaking, <strong>manual tracking is a very time-consuming and inefficient process<\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It requires analyzing each mention separately and supporting your efforts with an external spreadsheet program, like Excel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Besides, native apps don&#8217;t recognize untagged mentions and there are no metrics to track &amp; analyze.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Therefore, <strong>manual tracking is recommended only to very small accounts or those who want to check mentions occasionally.<\/strong><\/p>\n\n\n\n<h3 id=\"monitoringtool\" class=\"wp-block-heading\"><strong>02 Using a social media monitoring tool<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/brand24.com\/blog\/social-media-monitoring\/\" target=\"_blank\" rel=\"noreferrer noopener\">Social media monitoring<\/a>\u00a0tools are software designed to track, collect, and analyze brand mentions across major social media platforms \u2013 both tagged and untagged.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They help you stay updated on conversations about a brand, service, product, person, or any topic that matters to you in real time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With top-quality tools like Brand24, you get dozens of valuable insights about your Instagram mentions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Their volume &amp; reach<\/li>\n\n\n\n<li><a href=\"https:\/\/brand24.com\/blog\/sentiment-analysis\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sentiment analysis<\/a>&nbsp;(positive, negative, or neutral)<\/li>\n\n\n\n<li>Filters by date, sentiment, intent, influencer score, and many more<\/li>\n\n\n\n<li>Advanced search bar<\/li>\n\n\n\n<li>AI-powered trend analysis, insights, and topic discovery<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Along with mentions, such a tool works great for&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/instagram-hashtag-analytics\/\">hashtag analysis<\/a>, understanding your online presence, and having control of your reputation.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6abde850ded59&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6abde850ded59\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"633\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/01\/instagram-mentions-brand24-dashboard-1140x633.jpg\" alt=\"Mentions tab in Brand24 tool\" class=\"wp-image-160936\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/instagram-mentions-brand24-dashboard-1140x633.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/instagram-mentions-brand24-dashboard-300x167.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/instagram-mentions-brand24-dashboard-248x138.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/01\/instagram-mentions-brand24-dashboard.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Mentions tab in the Brand24 tool<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Benefits of tracking mentions using an advanced Instagram monitoring tool include:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Deep-down insights into your mentions<\/strong>&nbsp;volume and reach<\/li>\n\n\n\n<li><strong>Tracking both tagged &amp; untagged mentions<\/strong><\/li>\n\n\n\n<li><strong>Understanding the sentiment&nbsp;<\/strong>of your brand mentions<\/li>\n\n\n\n<li><strong>Quick reaction<\/strong>&nbsp;in the event of a sudden&nbsp;<a href=\"https:\/\/brand24.com\/blog\/brand-reputation-crisis-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">brand reputation crisis<\/a><\/li>\n\n\n\n<li><strong>Improving your marketing &amp; communication strategy<\/strong>&nbsp;thanks to reliable and real-time data<\/li>\n\n\n\n<li><strong>Saving time<\/strong>&nbsp;with dashboards and AI-driven solutions<\/li>\n<\/ul>\n\n\n\n<h2 id=\"comparison\" class=\"wp-block-heading\">Manual vs. automatic Instagram mentions tracking [Comparison]<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Manual tracking<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Social media monitoring tool-powered tracking<\/strong><\/td><\/tr><tr><td><strong>Recommended for<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">Very small accounts (up to a maximum of 100 monthly mentions)<\/td><td class=\"has-text-align-center\" data-align=\"center\">Any account that needs deep-down Instagram mentions tracking and analysis<\/td><\/tr><tr><td><strong>Mentions tracked<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">Tagged only<\/td><td class=\"has-text-align-center\" data-align=\"center\">Both tagged and untagged<\/td><\/tr><tr><td><strong>Mention analytics &amp; insights<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">\u274c<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u2705<\/td><\/tr><tr><td><strong>Efficiency<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">Time-consuming, requires manual checks<\/td><td class=\"has-text-align-center\" data-align=\"center\">Automated, saves time<\/td><\/tr><tr><td><strong>Scalability<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">Doesn&#8217;t scale with the account growth<\/td><td class=\"has-text-align-center\" data-align=\"center\">Works for any account size<\/td><\/tr><tr><td><strong>Costs<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">Free<\/td><td class=\"has-text-align-center\" data-align=\"center\">Paid<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Try Brand24 to monitor Instagram mentions!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=136\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 id=\"casestudy\" class=\"wp-block-heading\">Instagram brand mentions analysis [Nike case study]<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Let me show you a sample process for using a social media monitoring tool to track and analyze Instagram brand mentions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As for the tool, we&#8217;ll use Brand24. As for the tracked brand, let&#8217;s take Nike.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can follow a similar process using a different social listening tool of your choice, such as Sprout Social or Brandwatch. Both cover Instagram monitoring, but Sprout Social leans more into social media management, while Brandwatch goes deeper into listening and consumer insights.<\/p>\n\n\n\n<h3 id=\"project\" class=\"wp-block-heading\">01 Create a project<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">First, you need to create a project. All you have to do is enter the monitored keyword (your brand name \/ Instagram account name). That would serve as your Instagram mention.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I typed \u201cNike\u201d.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6abde850dfa88&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6abde850dfa88\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"690\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/08\/instagram_mentions_brand24_project_setting-1140x690.jpg\" alt=\"setting monitoring project in Brand24\" class=\"wp-image-176576\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/08\/instagram_mentions_brand24_project_setting-1140x690.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/08\/instagram_mentions_brand24_project_setting-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/08\/instagram_mentions_brand24_project_setting-300x182.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/08\/instagram_mentions_brand24_project_setting-248x150.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/08\/instagram_mentions_brand24_project_setting.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Then, you have to choose which languages would you like to monitor and click &#8220;Create project&#8221;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As Nike is a global brand, I picked &#8220;All languages&#8221;.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6abde850e03b5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6abde850e03b5\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"676\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/08\/instagram_mentions_brand24_language_setting-1140x676.jpg\" alt=\"picking up project's language in Brand24\" class=\"wp-image-176575\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/08\/instagram_mentions_brand24_language_setting-1140x676.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/08\/instagram_mentions_brand24_language_setting-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/08\/instagram_mentions_brand24_language_setting-300x178.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/08\/instagram_mentions_brand24_language_setting-248x147.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/08\/instagram_mentions_brand24_language_setting.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">After a few seconds, your project will be almost ready.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The last thing you should do is insert your Instagram account URL to get even more accurate results.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6abde850e0d63&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6abde850e0d63\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"659\" height=\"778\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/08\/instagram_mentions_brand24_ig_url_paste.jpg\" alt=\"filling up Instagram URL to better track Instagram mention via Brand24 tool\" class=\"wp-image-176574\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2025\/08\/instagram_mentions_brand24_ig_url_paste.jpg 659w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/08\/instagram_mentions_brand24_ig_url_paste-10x12.jpg 10w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/08\/instagram_mentions_brand24_ig_url_paste-300x354.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2025\/08\/instagram_mentions_brand24_ig_url_paste-135x159.jpg 135w\" sizes=\"auto, (max-width: 659px) 100vw, 659px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 id=\"filter\" class=\"wp-block-heading\">02 Filter results to Instagram only<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">As Brand24 monitors multiple sources, you should apply the Sources filter by limiting the results to Instagram only. It&#8217;s simple \u2013 you just need to mark the Instagram checkbox.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6abde850e1732&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6abde850e1732\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"667\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_brand_mentions_brand24_filter-1-1140x667.jpg\" alt=\"brand24 Instagram mentions filter\" class=\"wp-image-182242\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_brand_mentions_brand24_filter-1-1140x667.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_brand_mentions_brand24_filter-1-18x12.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_brand_mentions_brand24_filter-1-300x176.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_brand_mentions_brand24_filter-1-248x145.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_brand_mentions_brand24_filter-1-90x53.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_brand_mentions_brand24_filter-1.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Instagram filter will limit the view to the platform-relevant mentions<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Now, you can explore your Instagram brand mentions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From here, you can check the big picture: is the conversation around the brand mostly positive, neutral, or negative, and is the volume of mentions moving in any unusual direction?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sudden spikes are where it gets especially interesting. If mentions or reach jump unexpectedly, Brand24 can flag the change and use AI to help explain what may have caused it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once you know what changed and where the interesting activity is, you can dig into the mentions themselves and pull out more specific insights.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s exactly what I did next with the AI Brand Assistant!<\/p>\n\n\n\n<h3 id=\"insights\" class=\"wp-block-heading\"><strong>03 Get (AI) insights<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Modern tools for&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/what-is-social-listening\/\">social listening<\/a>&nbsp;have one huge advantage over manual approach: AI-powered insights.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/brand-assistant\/\">AI Brand Assistant<\/a>&nbsp;is a ChatGPT-styled personalized chatbot equipped with internal project data.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can prompt it about anything related to your brand performance \u2013 and it will reply!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, I prompted the Brand Assistant to list the top 5 Nike Instagram mentions that reached the broadest audience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">After a few seconds, it responded. Each response consisted of a quick summary, a direct link to the mention, content, and context.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6abde850e22e7&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6abde850e22e7\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"993\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_brand_mentions_brand24_ai_brand_assistant_for_nike-2-1140x993.jpg\" alt=\"The Brand24 AI Brand Assistant's insights\" class=\"wp-image-182247\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_brand_mentions_brand24_ai_brand_assistant_for_nike-2-1140x993.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_brand_mentions_brand24_ai_brand_assistant_for_nike-2-14x12.jpg 14w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_brand_mentions_brand24_ai_brand_assistant_for_nike-2-300x261.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_brand_mentions_brand24_ai_brand_assistant_for_nike-2-183x159.jpg 183w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_brand_mentions_brand24_ai_brand_assistant_for_nike-2-90x78.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_brand_mentions_brand24_ai_brand_assistant_for_nike-2.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">The Brand24 AI Brand Assistant&#8217;s insights<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This insight shows an interesting thing: Nike doesn&#8217;t rely on a single <a href=\"https:\/\/brand24.com\/blog\/brand-visibility\/\" target=\"_blank\" rel=\"noopener\" title=\"brand visibility\">brand visibility<\/a> tactic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The most viral Instagram mentions of these brand are:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Discussion about if the Nike Airmax 95 are the most iconic sneaker silhouette ever<\/li>\n\n\n\n<li>Release of the Nike Powerbeats Pro 2 earbuds (featuring LeBron James)<\/li>\n\n\n\n<li>Showcasing Nike&#8217;s kits for national teams for the 2026 World Cup<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6abde850e2d1f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6abde850e2d1f\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"1014\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_brand_mentions_ig_post-2-1140x1014.jpg\" alt=\"instagram brand mentions - nike mention in instagram post\" class=\"wp-image-182248\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_brand_mentions_ig_post-2-1140x1014.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_brand_mentions_ig_post-2-13x12.jpg 13w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_brand_mentions_ig_post-2-300x267.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_brand_mentions_ig_post-2-179x159.jpg 179w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_brand_mentions_ig_post-2-90x80.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_brand_mentions_ig_post-2.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Instagram post about Nike chosen by AI Brand Assistant<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Next, I checked the&nbsp;<strong>AI Topics<\/strong>. It groups discussion themes into common clusters to discover what type of content resonates most with the target audience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It seems that, overall, Nike is so iconic that it solely drives Instagram discussions about the brand&#8217;s business, marketing, and products.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6abde850e36db&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6abde850e36db\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"484\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_brand_mentions_brand24_ai_topic_analysis-1-1140x484.jpg\" alt=\"Most popular discussion topics when people talk about Nike on Instagram\" class=\"wp-image-182239\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_brand_mentions_brand24_ai_topic_analysis-1-1140x484.jpg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_brand_mentions_brand24_ai_topic_analysis-1-18x8.jpg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_brand_mentions_brand24_ai_topic_analysis-1-300x127.jpg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_brand_mentions_brand24_ai_topic_analysis-1-248x105.jpg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_brand_mentions_brand24_ai_topic_analysis-1-90x38.jpg 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2026\/03\/instagram_brand_mentions_brand24_ai_topic_analysis-1.jpg 1200w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Most popular discussion topics when people talk about Nike on Instagram<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion: What to do with your Instagram mentions data<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Once you start tracking Instagram mentions properly, you get a much better sense of what deserves your attention.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some signals turn into patterns. Others show up as sudden spikes, shifts, or one-off moments. Either way, they can tell you what to do next. Here are a few tips:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>A sudden spike in mentions or reach?<\/strong> Check what caused it while the conversation is still active. If it\u2019s positive, amplify the post, join the discussion, or reuse the angle in your own content. If it\u2019s negative, you\u2019ll know early enough to react before it grows.<\/li>\n\n\n\n<li><strong>One creator keeps driving a strong reach?<\/strong> That\u2019s worth a closer look. See whether they\u2019re already a genuine fan of the brand and whether there\u2019s room for a longer-term creator partnership rather than treating the mention as a one-off.<\/li>\n\n\n\n<li><strong>The same topic keeps coming back?<\/strong> Take the hint. Recurring questions, product features, complaints, or use cases can feed directly into your social content, campaigns, FAQs, and even product messaging.<\/li>\n\n\n\n<li><strong>Sentiment starts shifting?<\/strong> Compare it with your usual baseline and dig into the mentions behind the change. A percentage alone won\u2019t tell you much; the actual posts usually will.<\/li>\n\n\n\n<li><strong>A certain type of mention consistently performs well?<\/strong> Look for the pattern. It might be a product launch, an athlete partnership, a meme, a customer story, or something else entirely. Once you know what repeatedly gets people talking, you can create more opportunities for it to happen.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">And that last point is also the simplest way to boost your mentions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Simply <strong>start with the mentions you already have<\/strong>. Find the posts, topics, creators, formats, and moments that naturally get people talking about you, then give them more fuel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Nike, that could mean leaning harder into launches people already discuss, or creator and athlete partnerships that travel well. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your version will look different, but the principle is the same: track what earns attention, learn why it works, and create more reasons for people to mention you again.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Track Instagram brand mentions like a pro!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=136\" class=\"acf-simple-cta__btn\" target=\"\">Start Trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-b24-faq b24-faq\"><h2 class=\"b24-faq__header\">FAQ<\/h2><div class=\"b24-faq__items\">\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">Why is tracking Instagram mentions important for brands?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p class=\"wp-block-paragraph\"><strong>Thanks to tracking Instagram brand mentions, you get a lot of benefits:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Better understanding your<strong>&nbsp;followers&#8217; and customers&#8217; needs<\/strong><\/li>\n\n\n\n<li>Making&nbsp;<strong>more accurate &amp; data-driven decisions<\/strong>&nbsp;about your social media content strategy<\/li>\n\n\n\n<li>Instant&nbsp;<strong>detection of reputation crises<\/strong>&nbsp;to prevent them from escalating<\/li>\n\n\n\n<li>More&nbsp;<strong>effective competitor analysis<\/strong>&nbsp;and being&nbsp;<strong>up to date with industry trends<\/strong><\/li>\n\n\n\n<li>More&nbsp;<strong>control over your reputation<\/strong>&nbsp;\u2013 it&#8217;s especially important in an era of Generative AI search, where brand mentions play a pivotal role in boosting your AI search visibility.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">What&#8217;s the difference between tag and mention?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p class=\"wp-block-paragraph\"><strong>A&nbsp;tag&nbsp;<\/strong>means adding a person or brand directly to a photo, reel, or video. Tags are embedded in the visual \u2014 they appear when you tap on the content.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tagged posts are collected in a dedicated tab on your profile (the person icon tab, visible just above your feed grid) &#8211; a handy gallery of user-generated content featuring you.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A&nbsp;mention<\/strong>&nbsp;means referencing a username in a caption, comment, or Story using &#8220;@&#8221;. Unlike tags, mentions are visible inline as clickable links &#8211; no tapping required.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Both tags and (tagged) mentions send a notification to the referenced account, but they appear in different places and serve different discovery purposes.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">How to see brand mentions on Instagram?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p class=\"wp-block-paragraph\"><strong>Open the Instagram app, go to your Profile, tap the Menu icon (\u2630) \u2192&nbsp;Your activity&nbsp;\u2192&nbsp;Tags&nbsp;to see posts where you&#8217;ve been tagged.&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For story mentions, check your DMs \u2014 users who tag you in Stories send an automatic DM.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For untagged mentions, you&#8217;ll need a social media monitoring tool like Brand24, as the native app won&#8217;t surface them.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">How to view hidden Instagram mentions?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p class=\"wp-block-paragraph\">If someone has tagged you but set their <strong>account to private<\/strong>, or if they <strong>tagged you and then removed the tag<\/strong>, the mention <strong>won&#8217;t appear in your Tags tab.&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To manage tags you&#8217;ve been added to, go to&nbsp;<strong>Settings&nbsp;\u2192&nbsp;Tags and mentions<\/strong>. Here you can control who can tag you and manually approve tags before they appear on your profile.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">How to see the mentioned story on Instagram after 24 hours?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p class=\"wp-block-paragraph\">Instagram Stories disappear after 24 hours, and <strong>there is no native way to retrieve them once expired<\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The only reliable method is to use a social media monitoring tool that captures story mentions in real time as they go live.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Such tools archive these mentions so you can review them even after the story has disappeared.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-b24-faq-item b24-faq__item\"><h3 class=\"b24-faq__question\"><button class=\"b24-faq__toggle\" type=\"button\" aria-expanded=\"false\"><span class=\"b24-faq__question-text\">How to check who mentioned you on Instagram?<\/span><span class=\"b24-faq__toggle-icon-container\" aria-hidden=\"true\"><span class=\"b24-faq__toggle-icon\" aria-hidden=\"true\"><\/span><\/span><\/button><\/h3><div class=\"b24-faq__answer\">\n<p class=\"wp-block-paragraph\">For tagged mentions, go to your <strong>Profile \u2192 Menu \u2192&nbsp;Your activity&nbsp;\u2192&nbsp;Tags<\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For story tags, check your DMs inbox.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For a complete list &#8211; including untagged mentions across posts, reels, and comments &#8211; a monitoring tool is necessary.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Native Instagram tools only show you a fraction of who&#8217;s actually talking about your brand.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Aprende a seguir y analizar los mention de la marca en Instagram para aumentar la visibilidad, comprender el sentimiento de la audiencia y mejorar tu estrategia de marketing.<\/p>","protected":false},"author":83,"featured_media":160930,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4149],"tags":[],"class_list":["post-160910","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-platform-guides"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Learn how to track and analyze brand mentions on Instagram to boost visibility, understand audience sentiment, and improve your marketing strategy.\" \/>\n\t<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n\t<meta name=\"author\" content=\"Micha\u0142 Jo\u0144ca\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/brand24.com\/blog\/es\/instagram-mentions\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.1.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_ES\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Brand24 Blog\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Instagram Brand Mentions: How To Track And Boost Them? 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