{"id":162152,"date":"2026-02-23T14:24:09","date_gmt":"2026-02-23T13:24:09","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=162152"},"modified":"2026-02-23T14:24:10","modified_gmt":"2026-02-23T13:24:10","slug":"menciones-en-linkedin","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/es\/linkedin-mentions\/","title":{"rendered":"LinkedIn Mentions: The Ultimate Guide [2026]"},"content":{"rendered":"<p>Los mention de LinkedIn son una de las formas m\u00e1s sencillas de aumentar la visibilidad y la participaci\u00f3n en tus publicaciones. En esta gu\u00eda aprender\u00e1s c\u00f3mo funcionan y c\u00f3mo utilizarlos estrat\u00e9gicamente para mejorar tu rendimiento.<\/p>\n\n\n\n<p>\u00a1Vamos a ello!<\/p>\n\n\n<style>.acf-key-takeaways__heading{padding:22px 30px 20px;margin:0;font-weight:600;display:inline-flex;align-items:center;gap:1.1875rem;border:1px solid #c3e1d2;border-bottom:none;border-top-left-radius:1.25rem;border-top-right-radius:1.25rem}@media(min-width: 768px){.acf-key-takeaways__heading{padding:22px 40px 20px;gap:1.4375rem}}.acf-key-takeaways__icon{width:1.625rem;height:1.625rem;background-color:#9cbfaf;border-radius:50%;display:flex;align-items:center;justify-content:center}.acf-key-takeaways__list{border:1px solid #c3e1d2;border-top-right-radius:1.25rem;border-bottom-right-radius:1.25rem;border-bottom-left-radius:1.25rem;margin:0;padding:0;list-style:none;overflow:hidden}.acf-key-takeaways__item{padding:28px 34px 28px 61px;background-color:#e8f4ee;margin:0;border-bottom:1px solid #c3e1d2;position:relative}@media(min-width: 768px){.acf-key-takeaways__item{padding:28px 54px 28px 81px}}.acf-key-takeaways__item::before{content:\"\";position:absolute;top:35px;left:28px;width:.75rem;height:.75rem;background-color:#9cbfaf;border-radius:50%}@media(min-width: 768px){.acf-key-takeaways__item::before{top:39px;left:40px}}.acf-key-takeaways__item:nth-child(even){background-color:#dfefe7}.acf-key-takeaways__item:last-child{border-bottom:none}.acf-key-takeaways__title{font-weight:600;margin-bottom:.625rem}.acf-key-takeaways__text{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin:0}@media(min-width: 768px){.acf-key-takeaways__text{font-size:18px;line-height:30px}}.single-post-content__content h3.acf-key-takeaways__heading{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h3.acf-key-takeaways__heading{font-size:18px;line-height:30px}}.single-post-content__content h4.acf-key-takeaways__title{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content h4.acf-key-takeaways__title{font-size:18px;line-height:30px}}.single-post-content__content p.acf-key-takeaways__text{line-height:1.875rem}@media(max-width: 768px){.single-post-content__content p.acf-key-takeaways__text{font-size:1rem !important}}<\/style><div class=\"acf-key-takeaways\">\n    <h3 class=\"acf-key-takeaways__heading\">\n        <span class=\"acf-key-takeaways__icon\">\n            <svg width=\"10\" height=\"12\" viewbox=\"0 0 10 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M8.41177 0C8.8341 0 9.17647 0.34237 9.17647 0.764706V11.0882C9.17647 11.3821 9.00815 11.6501                8.74334 11.7775C8.47839 11.9049 8.16337 11.8693 7.93382 11.6857L4.58824 9.00919L1.24265 11.6857C1.01311                11.8693 0.698079 11.9049 0.433134 11.7775C0.168324 11.6501 0 11.3821 0 11.0882V0.764706C0 0.561893                0.0806248 0.367445 0.224035 0.224035C0.367445 0.0806248 0.561893 0 0.764706 0H8.41177ZM1.52941                9.49609L4.11029 7.43199C4.38958 7.20856 4.78689 7.20856 5.06618 7.43199L7.64706                9.49609V1.52941H1.52941V9.49609Z\" fill=\"black\"\/>\n            <\/svg>\n        <\/span>\n        Principales conclusiones    <\/h3>\n    <ul class=\"acf-key-takeaways__list\">\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">\u00bfQu\u00e9 son las menciones en LinkedIn?<\/h4>\n                <p class=\"acf-key-takeaways__text\">Puede ser una referencia etiquetada (@nombredeusuario) y no etiquetada (nombre de usuario) a su perfil, nombre o producto.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">\u00bfC\u00f3mo hacer un seguimiento de las menciones en LinkedIn?<\/h4>\n                <p class=\"acf-key-takeaways__text\">Puedes seguirlos manualmente consultando las notificaciones de LinkedIn o autom\u00e1ticamente utilizando herramientas de monitorizaci\u00f3n de redes sociales.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">\u00bfQu\u00e9 ventajas tiene el seguimiento de LinkedI mention?<\/h4>\n                <p class=\"acf-key-takeaways__text\">Proporcionan un mejor conocimiento del p\u00fablico objetivo, ayudan a tomar decisiones m\u00e1s precisas y basadas en datos, aumentan la visibilidad de la IA, sirven de referencia a la competencia y mejoran la reputaci\u00f3n.<\/p>\n            <\/li>\n                    <li class=\"acf-key-takeaways__item\">\n                <h4 class=\"acf-key-takeaways__title\">\u00bfC\u00f3mo encontrar mentions en LinkedIn?<\/h4>\n                <p class=\"acf-key-takeaways__text\">Para encontrar mentions en LinkedIn, comprueba si hay etiquetas en tu p\u00e1gina de notificaciones y utiliza la barra de b\u00fasqueda para buscar tu nombre o empresa en el filtro Publicaciones. Para los mention sin etiquetas, tendr\u00e1s que utilizar una herramienta de escucha social.<\/p>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-are-linkedin-mentions\"><strong>\u00bfQu\u00e9 son las menciones en LinkedIn?<\/strong><\/h2>\n\n\n\n<p>Un mention de LinkedIn no es m\u00e1s que nombrar a un contacto u otro miembro de LinkedIn en un pie de foto de una publicaci\u00f3n, comentario o art\u00edculo.&nbsp;<\/p>\n\n\n\n<p>Se utiliza para captar la atenci\u00f3n de una determinada p\u00e1gina de LinkedIn, iniciar una conversaci\u00f3n o simplemente llamar la atenci\u00f3n de alguien.<\/p>\n\n\n\n<p>Como sabemos, LinkedIn es una plataforma para mantener un perfil profesional y construir una red en el mundo de los negocios. El miembro de mentioned no tiene que ser necesariamente una persona; puede ser el perfil de LinkedIn de una marca.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d5f1821f286&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d5f1821f286\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"846\" height=\"387\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-of-microsoft.png\" alt=\"LinkedIn &quot;@&quot; menci\u00f3n de Microsoft\" class=\"wp-image-171163\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-of-microsoft.png 846w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-of-microsoft-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-of-microsoft-300x137.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-of-microsoft-248x113.png 248w\" sizes=\"auto, (max-width: 846px) 100vw, 846px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">LinkedIn etiquetado mention de Microsoft.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">3 tipos principales de mention:<\/h3>\n\n\n<style>.acf-tools-table{border:1px solid #d4e5dc;border-radius:16px;overflow:hidden;overflow-x:auto}.acf-tools-table__table{width:100%;min-width:582px;border-collapse:collapse}.acf-tools-table__row:last-child td{border-bottom:none}.acf-tools-table__row:nth-child(even){background-color:#e8f4ee}.acf-tools-table__cell{padding:14px 20px;font-size:.875rem;line-height:1.125rem;border-bottom:1px solid #d4e5dc;border-right:1px solid #d4e5dc}.acf-tools-table__cell p{font-size:.875rem !important;line-height:1.125rem;margin-bottom:0}.acf-tools-table__cell:last-child{border-right:none}.acf-tools-table__cell--header{font-size:1rem;line-height:1.875rem;font-weight:700}@media(max-width: 768px){.acf-tools-table__cell--header{font-size:.875rem !important;line-height:1.125rem !important}}.acf-tools-table__cell--center{padding-left:70px}.acf-tools-table__cell strong{font-weight:700}.acf-tools-table__number{display:inline-flex;align-items:center;justify-content:center;width:32px;height:32px;border-radius:16px;background-color:#cbe7d9;font-size:.875rem;line-height:1em;font-weight:700}.acf-tools-table__logo{max-width:91px;margin-bottom:8px}.acf-tools-table__link{font-weight:400 !important;text-decoration:underline !important}.acf-tools-table__link:hover{text-decoration:none !important}.acf-tools-table__wrapper{display:flex;align-items:center;gap:17px}<\/style><div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Tipo de mention                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        \u00bfC\u00f3mo funciona?                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        \u00bfQu\u00e9 aspecto tiene?                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        \u00bfPor qu\u00e9 es importante?                    <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Tagged (@)<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Cuando empiezas a escribir las primeras letras despu\u00e9s de \"@\", puedes elegir tu perfil bas\u00e1ndote en las sugerencias de LinkedIn. Despu\u00e9s de publicar el post, la @ desaparece y el nombre se pone en negrita y se puede hacer clic en \u00e9l.<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Coca-Cola\u00a0<\/strong>(haga clic para ir a la p\u00e1gina)<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Env\u00eda una notificaci\u00f3n al usuario o marca etiquetados, aumentando el compromiso y <a title=\"\" href=\"https:\/\/brand24.com\/blog\/es\/visibilidad-de-marca\/\" target=\"_blank\" rel=\"noopener\">visibilidad de marca<\/a>.<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Sin etiqueta\u00a0<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Escribiendo en el pie de foto o en el comentario de un post, el nombre sin usar @.<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>\"Las nuevas campa\u00f1as de Coca-Cola\"<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>No se env\u00eda ninguna notificaci\u00f3n; la mayor\u00eda de las herramientas de an\u00e1lisis no lo captan sin escanear el texto completo. A\u00f1ade mucho contexto a tu reputaci\u00f3n.<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><a href=\"https:\/\/brand24.com\/blog\/es\/hashtags-de-linkedin\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn hashtags<\/a><strong>(#)<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>A\u00f1ade # + una palabra clave en un post. Al hacer clic en el hashtag, aparecer\u00e1 un feed de contenidos relacionados.<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>#Cocacola <\/strong>o<strong> #MTendencias de mercado<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>A\u00f1ade datos y contexto al an\u00e1lisis de su campa\u00f1a.<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Sigue las menciones de LinkedIn con Brand24<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=153\" class=\"acf-simple-cta__btn\" target=\"\">Iniciar prueba<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p>Las menciones aumentan el alcance de cualquier publicaci\u00f3n en LinkedIn, por lo que es probable que tu marca se haga notar en LinkedIn. Como resultado, puede atraer tr\u00e1fico a tus otros canales de marketing.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d5f18220732&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d5f18220732\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"999\" height=\"253\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-brand24-7.png\" alt=\"Menci\u00f3n no etiquetada de Microsoft detectada por Brand24 (herramienta de monitorizaci\u00f3n de redes sociales basada en IA)\" class=\"wp-image-171161\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-brand24-7.png 999w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-brand24-7-18x5.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-brand24-7-300x76.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-brand24-7-248x63.png 248w\" sizes=\"auto, (max-width: 999px) 100vw, 999px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Un mention no etiquetado de Microsoft.<\/figcaption><\/figure>\n\n\n\n<div style=\"background:#E8F4EE; border-left:6px solid #2E7D5B; padding:18px 20px; border-radius:8px; margin:20px 0; font-size:16px; line-height:1.7;\">\n\n  <p style=\"margin:0;\">\n    <strong>\ud83d\udc49 Nota:<\/strong> Algunos usuarios de LinkedIn pueden tener desactivadas las notificaciones mention.\n    Si ese es el caso, LinkedIn te notificar\u00e1 que la persona no puede ser mentioned en tu publicaci\u00f3n o comentario.\n  <\/p>\n\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-track-linkedin-mentions\"><strong>\u00bfC\u00f3mo hacer un seguimiento de las menciones en LinkedIn?<\/strong><\/h2>\n\n\n\n<p>Las menciones pueden rastrearse de dos maneras. Puedes hacerlo a trav\u00e9s de la aplicaci\u00f3n de LinkedIn o de una herramienta de monitorizaci\u00f3n de redes sociales.<\/p>\n\n\n<div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                                            <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Seguimiento manual                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Seguimiento automatizado                    <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>\u00bfC\u00f3mo funciona?<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Consulta las notificaciones de LinkedIn o busca mention manualmente<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Utiliza\u00a0<a href=\"https:\/\/brand24.com\/blog\/es\/seguimiento-de-linkedin\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Herramientas de seguimiento de LinkedIn<\/strong><\/a>\u00a0para realizar un seguimiento autom\u00e1tico de los mention en LinkedIn y en Internet<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Mentions it tracks<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>S\u00f3lo mention etiquetados. Los mention no etiquetados o los mention competidores suelen pasar desapercibidos.<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>mention etiquetados, sin etiquetar y con hashtag en l\u00ednea. Tambi\u00e9n para an\u00e1lisis de la competencia.<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Notificaciones<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Notificaciones por correo electr\u00f3nico, push o aplicaci\u00f3n s\u00f3lo para mention etiquetados<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Notificaciones en tiempo real y alertas de sentimiento para todos los mention<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Inversi\u00f3n de tiempo<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Alta (revisi\u00f3n manual de cada entrada, comentario o art\u00edculo)<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Bajo (la IA procesa miles de mention al instante)<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>An\u00e1lisis e informaci\u00f3n<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Muy limitado: s\u00f3lo se sabe qui\u00e9n te ha etiquetado<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>M\u00e9tricas avanzadas:\u00a0<a href=\"https:\/\/brand24.com\/blog\/es\/analisis-de-opiniones\/\" target=\"_blank\" rel=\"noreferrer noopener\">an\u00e1lisis de opiniones<\/a>tendencias, <a title=\"\" href=\"https:\/\/brand24.com\/es\/influencer-analysis\/\" target=\"_blank\" rel=\"noopener\">puntuaci\u00f3n del influencer<\/a>, <a title=\"\" href=\"https:\/\/brand24.com\/es\/analisis-de-temas\/\" target=\"_blank\" rel=\"noopener\">an\u00e1lisis de temas<\/a>,\u00a0<a href=\"https:\/\/brand24.com\/blog\/es\/gestion-de-crisis-de-reputacion-de-marca\/\" target=\"_blank\" rel=\"noreferrer noopener\">crisis de reputaci\u00f3n de marca<\/a><strong>\u00a0<\/strong>y recomendaciones de IA<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Seguimiento de la competencia<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>No es posible<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Seguimiento completo de los mention de la competencia y rendimiento de referencia<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Escalabilidad<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Ineficiente para p\u00e1ginas de nivel empresarial o de gran volumen mention<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Totalmente escalable para cientos o miles de mention<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p><strong>Caso pr\u00e1ctico<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Marcas peque\u00f1as con pocos mention<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>P\u00e1ginas de LinkedIn de marcas medianas y grandes, agencias o empresas<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"manual-tracking\"><strong>01 Seguimiento manual<\/strong><\/h3>\n\n\n\n<p>El seguimiento manual implica comprobar las notificaciones o escribir manualmente el nombre de tu marca o hashtag en la barra de b\u00fasqueda para encontrar menciones en las publicaciones. Las menciones en los comentarios no se pueden buscar.<\/p>\n\n\n\n<p>La cuenta etiquetada recibe notificaciones por correo electr\u00f3nico, push y de aplicaciones. En la configuraci\u00f3n de notificaciones, puedes desactivarlas y establecer la frecuencia de recepci\u00f3n de notificaciones por correo electr\u00f3nico.<\/p>\n\n\n\n<p>Estos mention aparecen en una pesta\u00f1a en la parte superior de tu p\u00e1gina de inicio de LinkedIn.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d5f18221dde&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d5f18221dde\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"999\" height=\"437\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-notification-tab.png\" alt=\"Pesta\u00f1a de notificaci\u00f3n de menciones en LinkedIn\" class=\"wp-image-171162\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-notification-tab.png 999w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-notification-tab-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-notification-tab-300x131.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-notification-tab-248x108.png 248w\" sizes=\"auto, (max-width: 999px) 100vw, 999px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Mentions en la pesta\u00f1a de notificaciones de LinkedIn<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">No te pierdas los mention sin etiqueta.<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=153\" class=\"acf-simple-cta__btn\" target=\"\">Iniciar prueba<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"using-socialmedia\"><strong>02 Utilizar una herramienta de seguimiento de las redes sociales<\/strong><\/h3>\n\n\n\n<p>Otra forma de supervisar las menciones de LinkedIn es utilizar un\u00a0<a href=\"https:\/\/brand24.com\/blog\/es\/seguimiento-de-las-redes-sociales\/\" target=\"_blank\" rel=\"noreferrer noopener\">seguimiento de las redes sociales<\/a>\u00a0herramienta.\u00a0<\/p>\n\n\n\n<p>Esta herramienta monitoriza las plataformas de las redes sociales (incluida LinkedIn) y todo Internet para encontrar todas las menciones que quieras.<\/p>\n\n\n\n<p>Cuando se trata de LinkedIn, la mayor\u00eda de las herramientas recopilan:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>mentions de la p\u00e1gina de LinkedIn de su empresa, por lo que debe tener acceso de administrador a esta p\u00e1gina<\/li>\n\n\n\n<li>comentarios sobre las menciones (disponibles tras activar la opci\u00f3n correspondiente en la integraci\u00f3n)<\/li>\n<\/ul>\n\n\n\n<p>Cabe destacar que las herramientas de monitorizaci\u00f3n de redes sociales s\u00f3lo recogen los mention de acceso p\u00fablico. Esto significa que, en el caso de LinkedIn, no recogen los mention de grupos y chats privados.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d5f182225c9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d5f182225c9\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"436\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-brand24-dashboard.png\" alt=\"Cuadro de mandos de Brand24 con inteligencia artificial y seguimiento de las menciones en LinkedIn\" class=\"wp-image-171160\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-brand24-dashboard.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-brand24-dashboard-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-brand24-dashboard-300x131.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-brand24-dashboard-248x108.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Tablero de Brand24 con menciones de Bill Gates en LinkedIn<\/figcaption><\/figure>\n\n\n\n<p>Utilizando&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/es\/herramientas-de-seguimiento-de-medios\/\"><u>Herramientas de seguimiento de los medios de comunicaci\u00f3n<\/u><\/a>En mi opini\u00f3n, hay dos funciones exclusivas que resultan \u00fatiles para el an\u00e1lisis de LinkedIn.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Detector de eventos<\/strong>: Analiza y explica r\u00e1pidamente el motivo del pico de mention. \u00a1Me ahorra mucho tiempo!\u00a0<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d5f18222a1e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d5f18222a1e\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"994\" height=\"363\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/03\/linkedin-mentions-brand24-1.png\" alt=\"An\u00e1lisis de menciones en LinkedIn y Detector de anomal\u00edas en la herramienta Brand24 basada en IA\" class=\"wp-image-162160\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-brand24-1.png 994w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-brand24-1-300x110.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-brand24-1-248x91.png 248w\" sizes=\"auto, (max-width: 994px) 100vw, 994px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">An\u00e1lisis de las menciones de Bill Gates en LinkedIn y Detector de anomal\u00edas en Brand24<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ficha Comparaci\u00f3n<\/strong>donde puedo comparar&nbsp;<a href=\"https:\/\/brand24.com\/es\/brand-mentions-tool\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>menciones de marca<\/u><\/a>&nbsp;por periodos y con los competidores.<\/li>\n<\/ul>\n\n\n\n<p>Por ejemplo, el n\u00famero de menciones de Microsoft en LinkedIn aument\u00f3 en 421% en comparaci\u00f3n con el periodo anterior (v\u00e9ase la imagen siguiente).<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d5f18222e4f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d5f18222e4f\" class=\"wp-block-image aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"581\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-brand24-compare-periods.png\" alt=\"Comparar periodos: la inteligencia artificial de Brand24\" class=\"wp-image-171159\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-brand24-compare-periods.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-brand24-compare-periods-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-brand24-compare-periods-300x174.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/linkedin-mentions-brand24-compare-periods-248x144.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Comparar periodos de menciones de Microsoft a LinkedIn - resumen<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Obtenga informaci\u00f3n sobre LinkedIn<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=153\" class=\"acf-simple-cta__btn\" target=\"\">Iniciar prueba<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faq\">PREGUNTAS FRECUENTES<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"how-to-see\">\u00bfC\u00f3mo ver mentions en LinkedIn?<\/h3>\n\n\n\n<p>Puede ver mentions abriendo su <strong>Notificaciones<\/strong> (icono de campana) y revisa las publicaciones en las que te han etiquetado. Si administras una p\u00e1gina de empresa, comprueba tu <strong>Notificaciones de p\u00e1gina<\/strong> para ver cu\u00e1ndo su marca ha sido mentioned.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"how-to-find\">\u00bfC\u00f3mo encontrar mentions en LinkedIn?<\/h3>\n\n\n\n<p>Para encontrar mentions de usted, compruebe el <strong>Notificaciones<\/strong> para recibir alertas de que alguien te ha mentioned o etiquetado en una publicaci\u00f3n o comentario. Para encontrar mentions de tu marca o palabras clave, utiliza la barra de b\u00fasqueda de LinkedIn, filtra por <strong>Puestos<\/strong>, y busque entrecomillando su nombre o empresa.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"what-are-the-benefits\">\u00bfCu\u00e1les son las ventajas de LinkedIn mention?<\/h3>\n\n\n\n<p>Los mention de LinkedIn aumentan la visibilidad, ampl\u00edan el alcance m\u00e1s all\u00e1 de tu red inmediata y activan las notificaciones a la persona o empresa etiquetada, lo que mejora el compromiso. <\/p>\n\n\n\n<p>Tambi\u00e9n refuerzan las relaciones, fomentan las conversaciones y a\u00f1aden credibilidad al asociar sus contenidos con profesionales o marcas reconocidos.<\/p>\n\n\n\n<p>Aqu\u00ed tienes un resumen m\u00e1s detallado de las ventajas de LinkedIn para marcas y particulares:<\/p>\n\n\n<div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header  acf-tools-table__cell--center\">\n                        Beneficio                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Marcas                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Particulares                    <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">1<\/div>\n                                                                                        <p><strong>Alcance y visibilidad<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Ampliar la presencia ante clientes, socios y hom\u00f3logos del sector<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Ampliar la red y la visibilidad profesional<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">2<\/div>\n                                                                                        <p><strong>Credibilidad y confianza<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Los mention positivos se\u00f1alan autoridad y <a title=\"\" href=\"https:\/\/brand24.com\/blog\/es\/compromiso-de-marca\/\" target=\"_blank\" rel=\"noopener\">compromiso de marca<\/a><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Mentions de los compa\u00f1eros aumentan la reputaci\u00f3n profesional<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">3<\/div>\n                                                                                        <p><strong>Compromiso y relaciones<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Fomentar las conversaciones con clientes y socios<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Fortalecer las relaciones profesionales<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">4<\/div>\n                                                                                        <p><strong>SEO y visibilidad<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Aumentar la autoridad del dominio, la relevancia de las palabras clave y la posici\u00f3n en las b\u00fasquedas<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Mejorar el perfil de LinkedIn y la visibilidad en las b\u00fasquedas<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                        <div class=\"acf-tools-table__number\">5<\/div>\n                                                                                        <p><strong>Gesti\u00f3n de crisis<\/strong><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Picos puntuales o negativos mention para una respuesta r\u00e1pida<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Responder r\u00e1pidamente a los comentarios negativos o a la informaci\u00f3n err\u00f3nea<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"marketing-use-case\">\u00bfC\u00f3mo utilizan las marcas los mention de LinkedIn para el marketing?<\/h3>\n\n\n\n<p>Las marcas utilizan los mention de LinkedIn para aumentar su alcance org\u00e1nico, colaborar con socios, destacar a sus clientes, atraer a l\u00edderes del sector y participar en conversaciones relevantes. Los Mention tambi\u00e9n apoyan el marketing de influencers, la promoci\u00f3n de empleados, la prueba social y las estrategias de creaci\u00f3n de comunidades.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"can-linkedin\">\u00bfPueden los mention de LinkedIn ayudar a mejorar el SEO y la visibilidad en l\u00ednea?<\/h3>\n\n\n\n<p>S\u00ed. Las Mention o etiquetas potencian su SEO al se\u00f1alar credibilidad y relevancia a los motores de b\u00fasqueda y a las plataformas basadas en IA.&nbsp;<\/p>\n\n\n\n<p>Cuando tu dominio o perfil de LinkedIn es frecuentemente mentioned en posts, comentarios o art\u00edculos, aumenta la autoridad y la descubribilidad. <\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">\n\ud83d\udcda M\u00e1s informaci\u00f3n: <a href=\"https:\/\/brand24.com\/blog\/es\/marca-mentions-seo\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">C\u00f3mo ayuda la marca mention al SEO <\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"are-linkedin-mentions-from\"><strong>\u00bfSe pueden rastrear los mention de LinkedIn procedentes de comentarios, art\u00edculos y v\u00eddeos?<\/strong><\/h3>\n\n\n\n<p>S\u00ed, pero hay algunas limitaciones de la API. Etiquetado mentions (@) en posts, art\u00edculos o v\u00eddeos enviar un&nbsp;<strong>nota<\/strong>&nbsp;(notificaci\u00f3n) al perfil de LinkedIn de mentioned o al nombre de la p\u00e1gina, lo que facilita su seguimiento.&nbsp;<\/p>\n\n\n\n<p>Sin embargo, los mention no etiquetados en comentarios, pies de foto o la actividad en la red de otra persona son m\u00e1s dif\u00edciles de advertir porque LinkedIn no proporciona alertas.&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00bfC\u00f3mo hacer un seguimiento de los mention de LinkedIn en 2026? \u00a1Convierte las conversaciones de marca en oportunidades de crecimiento e impulsa tu rendimiento en LinkedIn!<\/p>","protected":false},"author":84,"featured_media":162154,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4134],"tags":[],"class_list":["post-162152","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-image"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Marcelina","cf_author_last_name":"Lasota","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/posts\/162152","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/comments?post=162152"}],"version-history":[{"count":25,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/posts\/162152\/revisions"}],"predecessor-version":[{"id":181711,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/posts\/162152\/revisions\/181711"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/media\/162154"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/media?parent=162152"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/categories?post=162152"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/tags?post=162152"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}