{"id":162170,"date":"2024-03-18T12:09:41","date_gmt":"2024-03-18T11:09:41","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=162170"},"modified":"2026-06-22T13:42:18","modified_gmt":"2026-06-22T11:42:18","slug":"seguimiento-de-youtube","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/es\/youtube-monitoring\/","title":{"rendered":"YouTube Monitoring: Tools, Tips &amp; a Complete Guide [2026]"},"content":{"rendered":"<p>Seg\u00fan DemandSage, <strong>2.7 mil millones de personas <\/strong>utilizan YouTube cada mes. El volumen de conversaciones crece a un ritmo que ning\u00fan equipo puede seguir manualmente. De eso se encarga el servicio de monitorizaci\u00f3n de YouTube. <\/p>\n\n\n\n<p>En esta gu\u00eda, te explicar\u00e9 qu\u00e9 es, qu\u00e9 te permite hacer realmente y c\u00f3mo configurarlo correctamente.<\/p>\n\n\n<style>.acf-key-takeaways__heading{padding:22px 30px 20px;margin:0;font-weight:600 !important;display:inline-flex;align-items:center;gap:1.1875rem;border:1px solid #c3e1d2;border-bottom:none;border-top-left-radius:1.25rem;border-top-right-radius:1.25rem}@media(min-width: 768px){.acf-key-takeaways__heading{padding:22px 40px 20px;gap:1.4375rem}}.acf-key-takeaways__icon{width:1.625rem;height:1.625rem;background-color:#9cbfaf;border-radius:50%;display:flex;align-items:center;justify-content:center}.acf-key-takeaways__list{border:1px solid #c3e1d2;border-top-right-radius:1.25rem;border-bottom-right-radius:1.25rem;border-bottom-left-radius:1.25rem;margin:0;padding:0;list-style:none;overflow:hidden}.acf-key-takeaways__item{padding:28px 34px 28px 61px;background-color:#e8f4ee;margin:0;border-bottom:1px solid #c3e1d2;position:relative}@media(min-width: 768px){.acf-key-takeaways__item{padding:28px 54px 28px 81px}}.acf-key-takeaways__item::before{content:\"\";position:absolute;top:35px;left:28px;width:.75rem;height:.75rem;background-color:#9cbfaf;border-radius:50%}@media(min-width: 768px){.acf-key-takeaways__item::before{top:39px;left:40px}}.acf-key-takeaways__item:nth-child(even){background-color:#dfefe7}.acf-key-takeaways__item:last-child{border-bottom:none}.acf-key-takeaways__title{font-weight:600 !important;margin-bottom:.625rem}.acf-key-takeaways__text{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin:0}@media(min-width: 768px){.acf-key-takeaways__text{font-size:18px;line-height:30px}}.single-post-content__content .acf-key-takeaways__heading{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content .acf-key-takeaways__heading{font-size:18px;line-height:30px}}.single-post-content__content .acf-key-takeaways__title{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px}@media(min-width: 768px){.single-post-content__content .acf-key-takeaways__title{font-size:18px;line-height:30px}}.single-post-content__content p.acf-key-takeaways__text{line-height:1.875rem}@media(max-width: 768px){.single-post-content__content p.acf-key-takeaways__text{font-size:1rem !important}}<\/style>    <div class=\"acf-key-takeaways\">\n        <p class=\"acf-key-takeaways__heading\">\n            <span class=\"acf-key-takeaways__icon\">\n                <svg width=\"10\" height=\"12\" viewbox=\"0 0 10 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M8.41177 0C8.8341 0 9.17647 0.34237 9.17647 0.764706V11.0882C9.17647 11.3821 9.00815 11.6501                8.74334 11.7775C8.47839 11.9049 8.16337 11.8693 7.93382 11.6857L4.58824 9.00919L1.24265 11.6857C1.01311                11.8693 0.698079 11.9049 0.433134 11.7775C0.168324 11.6501 0 11.3821 0 11.0882V0.764706C0 0.561893                0.0806248 0.367445 0.224035 0.224035C0.367445 0.0806248 0.561893 0 0.764706 0H8.41177ZM1.52941                9.49609L4.11029 7.43199C4.38958 7.20856 4.78689 7.20856 5.06618 7.43199L7.64706                9.49609V1.52941H1.52941V9.49609Z\" fill=\"black\" \/>\n                <\/svg>\n            <\/span>\n            Principales conclusiones        <\/p>\n        <ul class=\"acf-key-takeaways__list\">\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">Qu\u00e9 es. <\/p>\n                    <p class=\"acf-key-takeaways__text\">El seguimiento de YouTube consiste en monitorizar y analizar todo lo que se dice sobre tu marca en YouTube \u2014publicaciones, comentarios, opiniones y tendencias\u2014 para que puedas actuar en consecuencia.<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">Por qu\u00e9 no se puede hacer manualmente.<\/p>\n                    <p class=\"acf-key-takeaways__text\">Con 2700 millones de usuarios mensuales y m\u00e1s de 500 horas de v\u00eddeo subidas cada minuto, el volumen de informaci\u00f3n crece m\u00e1s r\u00e1pido de lo que cualquier equipo puede procesar. Necesitas una herramienta.<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">Es m\u00e1s grande que tu propio canal.<\/p>\n                    <p class=\"acf-key-takeaways__text\">El seguimiento abarca los mention sin etiquetar, la actividad de la competencia, la opini\u00f3n del p\u00fablico, la identificaci\u00f3n de influencers y el alcance multiplataforma, no solo tus propias publicaciones.<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">Los an\u00e1lisis nativos no son suficientes.<\/p>\n                    <p class=\"acf-key-takeaways__text\">YouTube Studio solo analiza tu canal. Una herramienta de monitorizaci\u00f3n de medios muestra toda la conversaci\u00f3n, incluyendo lo que ocurre fuera de tu cuenta.<\/p>\n                <\/li>\n                            <li class=\"acf-key-takeaways__item\">\n                    <p class=\"acf-key-takeaways__title\">Los extras inteligentes.<\/p>\n                    <p class=\"acf-key-takeaways__text\">Herramientas como Brand24 a\u00f1aden res\u00famenes generados por IA, alertas de anomal\u00edas e incluso detectan casos de mention mediante la supervisi\u00f3n de transcripciones, lo que permite detectar aquellos que la mayor\u00eda de las configuraciones pasan por alto.<\/p>\n                <\/li>\n                    <\/ul>\n    <\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what\">\u00bfQu\u00e9 es la monitorizaci\u00f3n de YouTube?<\/h2>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\"><strong>Supervisi\u00f3n de YouTube <\/strong>es la pr\u00e1ctica de realizar un seguimiento y analizar los mentions, los comentarios y las interacciones relacionadas con tu marca en YouTube.<\/p>\n\n\n\n<p>Te indica c\u00f3mo se percibe tu marca, pone de manifiesto las tendencias emergentes, eval\u00faa la opini\u00f3n del p\u00fablico y mide el impacto real de tu <a href=\"https:\/\/brand24.com\/blog\/es\/estrategia-de-marketing-en-youtube\/\" target=\"_blank\" rel=\"noopener\" title=\"YouTube marketing\">YouTube marketing<\/a>.<\/p>\n\n\n\n<p>Si se hace bien, se nutre de cuatro capas de la plataforma:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>T\u00edtulos y descripciones de los v\u00eddeos<\/strong> \u2014 las cosas sencillas que la mayor\u00eda de las herramientas detectan.<\/li>\n\n\n\n<li><strong>Comentarios<\/strong> \u2014 donde el p\u00fablico discute, elogia y se queja.<\/li>\n\n\n\n<li><strong>Canal mentions y etiquetas<\/strong> \u2014 menciones directas y colaboraciones.<\/li>\n\n\n\n<li><strong>Palabras pronunciadas en el v\u00eddeo<\/strong> \u2014 la capa que casi nadie supervisa y donde residen los mention m\u00e1s honestos.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">Dato clave: el seguimiento de YouTube va mucho m\u00e1s all\u00e1 de tus propias publicaciones. La mayor parte de lo que se dice sobre una marca tiene lugar en los canales de otras personas y en los hilos de comentarios, precisamente la parte que las herramientas de an\u00e1lisis nativas no pueden ver.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-youtube-monitoring-matters\">\u00bfPor qu\u00e9 es importante el seguimiento de YouTube?<\/h2>\n\n\n\n<p>La clave est\u00e1 en la magnitud. El formato de v\u00eddeo hace que los mention sean m\u00e1s persuasivos que un tuit y mucho m\u00e1s dif\u00edciles de encontrar, y hay tantos que es imposible rastrearlos manualmente.<\/p>\n\n\n<style>.acf-numeric-list__list{list-style:none;padding:0;margin:0}.acf-numeric-list__item{display:grid;grid-template-columns:1.875rem 1fr;grid-template-rows:1fr;align-items:center;gap:1.5625rem;margin-bottom:.9375rem}.acf-numeric-list__item:last-child{margin-bottom:0}.acf-numeric-list__number{background-color:#00ef88;color:#000;border-radius:50%;width:1.875rem;height:1.875rem;display:flex;align-items:center;justify-content:center;font-weight:600}<\/style><div class=\"acf-numeric-list\">\n    <ul class=\"acf-numeric-list__list\">\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">1<\/span>\n                <span class=\"acf-numeric-list__text\">2.700 millones de usuarios activos al mes: la segunda red social m\u00e1s grande despu\u00e9s de Facebook<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">2<\/span>\n                <span class=\"acf-numeric-list__text\">M\u00e1s de mil millones de horas de v\u00eddeo vistas cada d\u00eda<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">3<\/span>\n                <span class=\"acf-numeric-list__text\">M\u00e1s de 500 horas subidas cada minuto: unas 720 000 horas de v\u00eddeo nuevo al d\u00eda<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">4<\/span>\n                <span class=\"acf-numeric-list__text\">Aproximadamente el 70% del tiempo total de visualizaci\u00f3n se produce en dispositivos m\u00f3viles<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">5<\/span>\n                <span class=\"acf-numeric-list__text\">YouTube llega a unos 921 millones de usuarios de Internet en todo el mundo<\/span>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">Conclusi\u00f3n clave: el debate en torno a tu marca crece a un ritmo que ning\u00fan equipo humano puede seguir \u2014por eso, el seguimiento ha pasado de ser un \u201cextra\u201d a convertirse en algo imprescindible.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-can-you-do-with-youtube-monitoring\">\u00bfQu\u00e9 se puede hacer con la monitorizaci\u00f3n de YouTube?<\/h2>\n\n\n\n<p>Aqu\u00ed es donde una herramienta de supervisi\u00f3n demuestra su utilidad. Con una sola configuraci\u00f3n, puedes realizar varias tareas a la vez:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Oruga marca mentions<\/strong> \u2014 Descubre lo que se dice de ti en los v\u00eddeos y comentarios, no solo en tu canal.<\/li>\n\n\n\n<li><strong>Medir el sentimiento<\/strong> \u2014 saber si la conversaci\u00f3n es positiva, negativa o neutra, y observar c\u00f3mo evoluciona con el tiempo.<\/li>\n\n\n\n<li><strong>Supervisar a los competidores<\/strong> \u2014 llevar a cabo una <a href=\"https:\/\/brand24.com\/blog\/es\/realizar-analisis-de-la-competencia\/\" target=\"_blank\" rel=\"noopener\" title=\"an\u00e1lisis de la competencia\">an\u00e1lisis de la competencia<\/a> y compara su alcance, su interacci\u00f3n y la reacci\u00f3n de su p\u00fablico con los tuyos.<\/li>\n\n\n\n<li><strong>Detectar tendencias emergentes<\/strong> \u2014 Identifica los temas y las palabras clave que est\u00e1n ganando popularidad en tu sector antes de que alcancen su punto \u00e1lgido.<\/li>\n\n\n\n<li><strong>Encontrar personas influyentes<\/strong> \u2014 Identifica a los creadores que ya est\u00e1n hablando de ti y su alcance real.<\/li>\n\n\n\n<li><strong>Detectar las crisis a tiempo<\/strong> \u2014 Recibe alertas ante picos repentinos en el indicador mention o en el sentimiento negativo.<\/li>\n\n\n\n<li><strong>Medir el rendimiento<\/strong> \u2014 Eval\u00faa la eficacia de tu estrategia de marketing en v\u00eddeo y el rendimiento de tus v\u00eddeos con herramientas de an\u00e1lisis de YouTube. Echa un vistazo a <a href=\"https:\/\/brand24.com\/blog\/es\/puntuacion-de-la-presencia-en-linea\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Puntuaci\u00f3n de presencia en l\u00ednea<\/a>, <a href=\"https:\/\/brand24.com\/blog\/es\/puntuacion-de-la-reputacion-en-linea\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Reputaci\u00f3n<\/a>alcance en las redes sociales y <a href=\"https:\/\/brand24.com\/blog\/es\/equivalencia-del-valor-del-anuncio\/\" target=\"_blank\" rel=\"noopener\" title=\"\">AVE<\/a>.<\/li>\n\n\n\n<li><strong>Resumir con IA<\/strong> \u2014 Deja que las funciones de IA analicen tus mention y te faciliten las conclusiones.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how\">\u00bfC\u00f3mo controlar YouTube?<\/h2>\n\n\n\n<p>Una configuraci\u00f3n completa consta de tres niveles pr\u00e1cticos. Empieza por el nivel superior y ve a\u00f1adiendo profundidad a medida que creces.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"mentions\">01 Realizar un seguimiento de los mention con una herramienta de monitorizaci\u00f3n<\/h3>\n\n\n\n<p>Una herramienta de monitorizaci\u00f3n de medios analiza YouTube en busca de los nombres de tu marca, palabras clave y hashtags, y luego organiza los resultados para que puedas ver qu\u00e9 se est\u00e1 diciendo y qu\u00e9 opinan los usuarios al respecto.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">Brand24 supervisa YouTube, adem\u00e1s de Instagram, TikTok, X, Reddit, LinkedIn, Twitch y el resto de la web, por lo que obtienes una visi\u00f3n multiplataforma en lugar de una instant\u00e1nea de un solo canal. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Supervisi\u00f3n de transcripciones de YouTube<\/h4>\n\n\n\n<p>Adem\u00e1s de los t\u00edtulos y las descripciones, Brand24 tambi\u00e9n supervisa <strong>transcripciones de v\u00eddeos<\/strong>.<\/p>\n\n\n\n<p>Como este v\u00eddeo de abajo. Si Nike solo monitorizara el nombre de la marca, no encontrar\u00eda el v\u00eddeo de abajo con la mayor\u00eda de las herramientas de monitorizaci\u00f3n de medios, ya que no aparece \u00abmentioned\u00bb en el t\u00edtulo. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Complex clasifica las Jordan 1 Travis de ca\u00f1a baja \" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/_YG8j3BRwa8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>\u00bfY c\u00f3mo lo encontr\u00e9? Muy f\u00e1cil: gracias a Brand24 y su funci\u00f3n de seguimiento de transcripciones de YouTube. <\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a432265e9e4f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a432265e9e4f\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"362\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-22-1140x362.png\" alt=\"Supervisi\u00f3n de YouTube\" class=\"wp-image-184302\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-22-1140x362.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-22-1536x488.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-22-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-22-300x95.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-22-248x79.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-22-90x29.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-22.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">YouTube mention, detectado gracias al sistema de supervisi\u00f3n de transcripciones de YouTube de Brand24<\/figcaption><\/figure>\n\n\n\n<p>Incluso puedes <strong>ver en qu\u00e9 minuto apareci\u00f3 la palabra clave \u00abmentioned\u00bb<\/strong>. En este caso, eran las 0:20. Comprob\u00e9moslo de nuevo.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a432265ea15a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a432265ea15a\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"713\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-23-1140x713.png\" alt=\"Seguimiento de YouTube 1\" class=\"wp-image-184303\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-23-1140x713.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-23-1536x960.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-23-2048x1280.png 2048w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-23-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-23-300x188.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-23-248x155.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-23-90x56.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-23-scaled.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">El modelo Mention de Nike, junto con el Brand24<\/figcaption><\/figure>\n\n\n\n<p>S\u00ed, as\u00ed es. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Detecci\u00f3n de anomal\u00edas mediante IA<\/h4>\n\n\n\n<p><strong>Detecci\u00f3n de anomal\u00edas<\/strong> Detecta cambios bruscos en el alcance o la opini\u00f3n p\u00fablica y explica por qu\u00e9 se han producido, lo que te ayuda a detectar un problema de relaciones p\u00fablicas en ciernes antes de que se extienda.<\/p>\n\n\n\n<p>Como en el siguiente ejemplo:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a432265ea450&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a432265ea450\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"523\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-24-1140x523.png\" alt=\"Supervisi\u00f3n de YouTube 2\" class=\"wp-image-184306\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-24-1140x523.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-24-1536x705.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-24-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-24-300x138.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-24-248x114.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-24-90x41.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-24.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Detecci\u00f3n de anomal\u00edas: explicaci\u00f3n del motivo de un pico<\/figcaption><\/figure>\n\n\n\n<p>Al hacer clic en \u201cMostrar mentions\u201d, se te redirigir\u00e1 a todos los mentions que influyeron en el pico. Filtra el dominio YouTube.com y obtendr\u00e1s mucha informaci\u00f3n sobre el pico y la opini\u00f3n de los creadores que hablaron de \u00e9l en YouTube.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a432265ea6ef&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a432265ea6ef\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"389\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-25-1140x389.png\" alt=\"Seguimiento de YouTube 3\" class=\"wp-image-184307\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-25-1140x389.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-25-1536x524.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-25-18x6.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-25-300x102.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-25-248x85.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-25-90x31.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-25.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Un v\u00eddeo de YouTube mention recopilado por Brand24<\/figcaption><\/figure>\n\n\n\n<p>Por cierto, \u00bfte has dado cuenta de que Nike tampoco ha aparecido en el t\u00edtulo? Ser\u00eda una pena perderse una mention con tanta influencia.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">An\u00e1lisis exhaustivo<\/h4>\n\n\n\n<p>Las buenas herramientas de monitorizaci\u00f3n de medios no se limitan a recopilar datos; adem\u00e1s, los analizan, calculan el alcance y la opini\u00f3n p\u00fablica, y se\u00f1alan lo que requiere tu atenci\u00f3n.<\/p>\n\n\n\n<p>A continuaci\u00f3n se muestran algunos datos que se obtienen de Brand24. <\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a432265ea9a5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a432265ea9a5\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"767\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-26-1140x767.png\" alt=\"Supervisi\u00f3n de YouTube 4\" class=\"wp-image-184308\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-26-1140x767.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-26-1536x1033.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-26-2048x1377.png 2048w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-26-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-26-300x202.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-26-236x159.png 236w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-26-90x61.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-26-scaled.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Parte de la pesta\u00f1a \u00abAn\u00e1lisis\u00bb en Brand24<\/figcaption><\/figure>\n\n\n\n<p>En el proyecto de Nike (con el filtrado de dominios activado), se puede ver:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>El sentiment analysis<\/li>\n\n\n\n<li>Perfiles m\u00e1s populares<\/li>\n\n\n\n<li>Autores m\u00e1s populares<\/li>\n\n\n\n<li>Top mentions<\/li>\n\n\n\n<li>Las razones que explican los picos<\/li>\n<\/ul>\n\n\n\n<p>Y mucho m\u00e1s.<\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">\u00a1Empieza a supervisar YouTube!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=98\" class=\"acf-simple-cta__btn\" target=\"_blank\">Comienza la prueba<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p>En resumen\u2026<\/p>\n\n\n\n<p>El seguimiento de YouTube es fundamental para las marcas y los creadores de contenido que desean conocer a su p\u00fablico. Permite evaluar la opini\u00f3n de los usuarios y hacer un seguimiento de la eficacia de su presencia en YouTube.<\/p>\n\n\n\n<p>Al hacer un seguimiento de los mention de YouTube, obtendr\u00e1s informaci\u00f3n valiosa sobre c\u00f3mo se habla de tu marca o de tu contenido. Tambi\u00e9n podr\u00e1s identificar las tendencias emergentes y medir el impacto de tus v\u00eddeos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ejemplo real<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">C\u00f3mo 11 Bit Studios convirti\u00f3 YouTube en un canal de inteligencia<\/h4>\n\n\n\n<p><strong>El reto:<\/strong> Los creadores hablan de ellos, pero no los etiquetan. Muchos youtubers y streamers hacen rese\u00f1as de videojuegos sin mencionar nunca al estudio que los ha creado \u2014por lo que esas conversaciones pasan desapercibidas para los sistemas de seguimiento habituales.<\/p>\n\n\n\n<p><strong>Lo que hicieron:<\/strong> 11 Bit Studios (el equipo responsable de <em>Frostpunk<\/em> y <em>Esta guerra es m\u00eda<\/em>) utiliz\u00f3 Brand24 para hacer un seguimiento de los creadores de YouTube y Twitch que hablaban de sus juegos, incluidos aquellos que nunca mencionaron a la marca directamente.<\/p>\n\n\n\n<p><strong>El resultado:<\/strong> YouTube pas\u00f3 de ser un punto ciego a convertirse en un canal de inteligencia fundamental, con un <strong>Aumento del 100% en las conversaciones sobre la marca analizadas.<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/brand24.com\/es\/estudio-monografico\/11-bit-studios\/\" target=\"_blank\" rel=\"noopener\" title=\"Read case study &gt;\">Leer el caso pr\u00e1ctico &gt;<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"youtube-analytics\">02 Explorar los an\u00e1lisis nativos de YouTube<\/h3>\n\n\n\n<p><a href=\"https:\/\/studio.youtube.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"Estudio de YouTube\">Estudio de YouTube<\/a> <span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">prov<\/span>lados&nbsp;<a href=\"https:\/\/brand24.com\/blog\/es\/metricas-de-youtube\/\" target=\"_blank\" rel=\"noopener\" title=\"m\u00e9tricas\">m\u00e9tricas<\/a>&nbsp;como <strong>visualizaciones, tiempo de visualizaci\u00f3n, \u00abMe gusta\u00bb, comentarios, veces que se ha compartido y n\u00famero de suscriptores de tu canal<\/strong>. Es realmente \u00fatil para comprender el rendimiento de tu contenido, y te permite comparar dos v\u00eddeos o dos periodos de tiempo en paralelo.<\/p>\n\n\n\n<p>Pero las herramientas de an\u00e1lisis integradas solo muestran tu propia cuenta. <\/p>\n\n\n\n<p>No analizan el sentimiento, la cuota de voz, las menciones sin etiquetar de mention ni nada de lo que ocurra fuera de tu canal, que es precisamente donde se desarrollan la mayor\u00eda de las conversaciones sobre la marca.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a432265eafb1&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a432265eafb1\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"464\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube-monitoring-youtube-native-analytics-1140x464.png\" alt=\"Supervisi\u00f3n de YouTube 4\" class=\"wp-image-162182\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube-monitoring-youtube-native-analytics-1140x464.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube-monitoring-youtube-native-analytics-300x122.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube-monitoring-youtube-native-analytics-248x101.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube-monitoring-youtube-native-analytics.png 1382w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">An\u00e1lisis de canales y v\u00eddeos de YouTube<\/figcaption><\/figure>\n\n\n\n<p>Sin embargo, es importante se\u00f1alar que las herramientas de an\u00e1lisis nativas de YouTube tienen sus limitaciones. No miden la opini\u00f3n p\u00fablica, la cuota de voz ni las menciones sin etiquetar, como s\u00ed lo hacen las herramientas de monitorizaci\u00f3n de medios.<\/p>\n\n\n\n<p>Una breve comparaci\u00f3n de lo que hace realmente cada uno:<\/p>\n\n\n<style>.acf-tools-table{border:1px solid #d4e5dc;border-radius:16px;overflow:hidden;overflow-x:auto}.acf-tools-table__table{width:100%;min-width:582px;border-collapse:collapse}.acf-tools-table__row:last-child td{border-bottom:none}.acf-tools-table__row:nth-child(even){background-color:#e8f4ee}.acf-tools-table__cell{padding:14px 20px;font-size:.875rem;line-height:1.125rem;border-bottom:1px solid #d4e5dc;border-right:1px solid #d4e5dc}.acf-tools-table__cell p{font-size:.875rem !important;line-height:1.125rem;margin-bottom:0}.acf-tools-table__cell:last-child{border-right:none}.acf-tools-table__cell--header{font-size:1rem;line-height:1.875rem;font-weight:700}@media(max-width: 768px){.acf-tools-table__cell--header{font-size:.875rem !important;line-height:1.125rem !important}}.acf-tools-table__cell--center{padding-left:70px}.acf-tools-table__cell strong{font-weight:700}.acf-tools-table__number{display:inline-flex;align-items:center;justify-content:center;width:32px;height:32px;border-radius:16px;background-color:#cbe7d9;font-size:.875rem;line-height:1em;font-weight:700}.acf-tools-table__logo{max-width:91px;margin-bottom:8px}.acf-tools-table__link{font-weight:400 !important;text-decoration:underline !important}.acf-tools-table__link:hover{text-decoration:none !important}.acf-tools-table__wrapper{display:flex;align-items:center;gap:17px}<\/style><div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Capacidad                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        YouTube Studio (nativo)                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Herramienta de seguimiento de los medios de comunicaci\u00f3n                    <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Alcance<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Solo tu canal<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Todo YouTube y otras plataformas<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Menciones no etiquetadas<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>No<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>S\u00ed<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>El sentiment analysis<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>No<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>S\u00ed<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Seguimiento de la competencia<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>No<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>S\u00ed<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Descubrimiento de tendencias y temas<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>No<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>S\u00ed<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Picos y alertas de crisis<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Limitado<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>S\u00ed<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Vista multiplataforma<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>No<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>S\u00ed<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Res\u00famenes y an\u00e1lisis generados por IA<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>No<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>S\u00ed<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Supervisi\u00f3n de transcripciones<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>No<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>S\u00ed<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"progress\">03 Supervisa el progreso de tus v\u00eddeos de YouTube<\/h3>\n\n\n\n<p>El crecimiento se refleja en las tendencias, no en d\u00edas concretos. <\/p>\n\n\n\n<p>YouTube Studio te permite comparar v\u00eddeos espec\u00edficos. <\/p>\n\n\n\n<p>Sin embargo, para analizar tu alcance global y tu presencia en Internet, utiliza Brand24.<\/p>\n\n\n\n<p>Esta herramienta no solo supervisa YouTube, sino tambi\u00e9n tu rendimiento general en Internet. Te permite seleccionar periodos de comparaci\u00f3n y obtener informaci\u00f3n m\u00e1s detallada sobre el crecimiento y el impacto de tu canal.<\/p>\n\n\n<style>.acf-quote-square{padding:40px 30px;background-color:#e8f4ee;border-radius:20px;max-width:640px;margin-left:auto;margin-right:auto}@media(min-width: 768px){.acf-quote-square{padding:62px 91px}}.acf-quote-square__icon{margin-bottom:20px}@media(min-width: 768px){.acf-quote-square__icon{margin-bottom:36px}}.acf-quote-square__quote{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin-bottom:20px}@media(min-width: 768px){.acf-quote-square__quote{font-size:18px;line-height:30px}}@media(min-width: 576px){.acf-quote-square__quote{margin-bottom:44px}}.acf-quote-square__quote:last-child{margin-bottom:0}@media(min-width: 576px){.acf-quote-square__row{display:flex;gap:25px;align-items:center}}.acf-quote-square__author-image{width:60px;height:60px;border-radius:50%;overflow:hidden;flex-shrink:0;margin-bottom:10px}@media(min-width: 768px){.acf-quote-square__author-image{width:80px;height:80px;margin-bottom:0}}.acf-quote-square__author-image img{width:100%;height:100%;object-fit:cover}.acf-quote-square__author-name{font-size:16px;line-height:140%;font-weight:700;margin-bottom:4px}@media(min-width: 768px){.acf-quote-square__author-name{font-size:18px;line-height:140%}}.acf-quote-square__author-linkedin{display:inline-block;position:relative;top:-4px;margin-left:8px}.acf-quote-square__author-position{font-size:16px;line-height:100%}@media(min-width: 768px){.acf-quote-square__author-position{font-size:18px}}.acf-quote-square--primary{background-color:#00ef88}.acf-quote-square--primary .acf-quote-square__quote,.acf-quote-square--primary .acf-quote-square__author-name,.acf-quote-square--primary .acf-quote-square__author-position{color:#000}.acf-quote-square--primary .acf-quote-square__icon svg path{fill:#000}.acf-quote-square--violet{background-color:#000}.acf-quote-square--violet .acf-quote-square__quote,.acf-quote-square--violet .acf-quote-square__author-name,.acf-quote-square--violet .acf-quote-square__author-position{color:#fff}.acf-quote-square--violet .acf-quote-square__icon svg path{fill:#bf00ff}<\/style><div class=\"acf-quote-square acf-quote-square--default\">\n            <div class=\"acf-quote-square__icon\">\n            <svg width=\"53\" height=\"46\" viewbox=\"0 0 53 46\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M52.9064 22.6459H41.2236C41.4114 25.3738 42.318 27.7372 43.9479 29.7374C45.5763 31.7361 48.5625 33.7452 52.9064 35.7631L47.5716 45.7405C40.6068 42.676 35.6846 39.145 32.8005 35.1461C29.9178 31.1471 28.4758 25.6912 28.4758 18.7783V0H52.9079V22.6459H52.9064ZM24.4321 22.6459H12.7492C12.9371 25.3738 13.8437 27.7372 15.4736 29.7374C17.102 31.7361 20.0882 33.7452 24.4321 35.7631L19.0972 45.7405C12.1325 42.676 7.21028 39.145 4.32617 35.1461C1.44206 31.1471 0 25.6912 0 18.7783V0H24.4321V22.6459Z\" fill=\"#00EF88\"\/>\n<\/svg>        <\/div>\n                <div class=\"acf-quote-square__quote\">Cuando empezamos a seguir de cerca la secci\u00f3n de v\u00eddeos, nos dimos cuenta de que no se nos escapar\u00eda ning\u00fan creador de contenido que empezara a jugar a nuestros juegos a trav\u00e9s de Twitch o YouTube, ni siquiera aquellos que no nos etiquetan directamente.<\/div>\n        <div class=\"acf-quote-square__row\">\n                <div class=\"acf-quote-square__author-content\">\n                            <div class=\"acf-quote-square__author-name\">\n                    11 Bit Studios                                    <\/div>\n                                        <div class=\"acf-quote-square__author-position\">Estudio de videojuegos \u2014 Seguimiento de creadores<\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p>Vamos a la pesta\u00f1a Comparaci\u00f3n. En la esquina superior derecha, encontrar\u00e1 la funci\u00f3n de filtrado. Elija la opci\u00f3n<em>&nbsp;v\u00eddeo&nbsp;<\/em>para ver las estad\u00edsticas s\u00f3lo de las plataformas de v\u00eddeo.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a432265ec199&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a432265ec199\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"801\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-28-1140x801.png\" alt=\"Seguimiento de YouTube 5\" class=\"wp-image-184310\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-28-1140x801.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-28-1536x1080.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-28-2048x1440.png 2048w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-28-18x12.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-28-300x211.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-28-226x159.png 226w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-28-90x63.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-28.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">An\u00e1lisis de la pesta\u00f1a \u00abComparaci\u00f3n\u00bb para el proyecto de Nike<\/figcaption><\/figure>\n\n\n\n<p>El periodo actual de Nike muestra un importante aumento de la visibilidad: el total de mention creci\u00f3 en 83%, el alcance en redes sociales se dispar\u00f3 en 144% y el AVE aument\u00f3 en 149% hasta alcanzar los $7,8 millones.<\/p>\n\n\n\n<p>Sin embargo, el estado de \u00e1nimo empeor\u00f3 ligeramente: los mention positivos bajaron de 20% a 17%, mientras que los mention negativos se duplicaron, pasando de 3% a 6%, por lo que esa mayor atenci\u00f3n podr\u00eda conllevar m\u00e1s cr\u00edticas.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">\u00a1Empieza a supervisar YouTube!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=98\" class=\"acf-simple-cta__btn\" target=\"_blank\">Comienza la prueba<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tips\">Consejos para supervisar YouTube<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">01 <strong>Buscar menciones populares<\/strong><\/h3>\n\n\n\n<p>No puedes leerlo todo. Filtra los mentions por popularidad para que los v\u00eddeos y comentarios con mayor alcance aparezcan en los primeros puestos: ah\u00ed es donde realmente se forma la opini\u00f3n.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a432265ec5d0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a432265ec5d0\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"498\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-30-1140x498.png\" alt=\"Seguimiento de YouTube 6\" class=\"wp-image-184312\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-30-1140x498.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-30-1536x672.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-30-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-30-300x131.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-30-248x108.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-30-90x39.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-30.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Filtro de ordenaci\u00f3n en Brand24<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">02 <strong>Establecer alertas<\/strong><\/h3>\n\n\n\n<p>Mantente al tanto gracias a las alertas personalizadas que te avisan de cambios repentinos en los resultados de tu proyecto. Ten cuidado con los mention negativos. Su aumento repentino puede ser se\u00f1al de una crisis de relaciones p\u00fablicas. Act\u00faa con rapidez para evitarla.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a432265ec89e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a432265ec89e\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"508\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-32-1140x508.png\" alt=\"\" class=\"wp-image-184314\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-32-1140x508.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-32-1536x685.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-32-2048x913.png 2048w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-32-18x8.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-32-300x134.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-32-248x111.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-32-90x40.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-32-scaled.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Alertas meteorol\u00f3gicas de Brand24<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>03 Encontrar a las personas influyentes adecuadas<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/brand24.com\/blog\/es\/herramientas-de-seguimiento-de-redes-sociales\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Herramientas de seguimiento de las redes sociales<\/a> Encuentra a los influencers perfectos para ti. Brand24 analiza qui\u00e9n est\u00e1 hablando ya en Internet sobre tu marca e identifica a las personas con una puntuaci\u00f3n de influencia elevada.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a432265ecb45&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a432265ecb45\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"489\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube-monitoring-influencer-analysis-brand24-1140x489.png\" alt=\"Seguimiento de YouTube 8\" class=\"wp-image-162186\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube-monitoring-influencer-analysis-brand24-1140x489.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube-monitoring-influencer-analysis-brand24-1536x658.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube-monitoring-influencer-analysis-brand24-2048x878.png 2048w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube-monitoring-influencer-analysis-brand24-300x129.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/youtube-monitoring-influencer-analysis-brand24-248x106.png 248w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: An\u00e1lisis de influenciadores<\/figcaption><\/figure>\n\n\n\n<p>Las herramientas de seguimiento de medios son una gran soluci\u00f3n si quiere empezar su <a href=\"https:\/\/brand24.com\/blog\/es\/que-es-el-marketing-de-influencers\/\" target=\"_blank\" rel=\"noopener\" title=\"\">marketing de influencers<\/a> viaje.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>04 Aprovechar las funciones de IA<\/strong><\/h3>\n\n\n\n<p>Algunos <a href=\"https:\/\/brand24.com\/blog\/es\/seguimiento-de-las-redes-sociales\/\" target=\"_blank\" rel=\"noopener\" title=\"\">seguimiento de las redes sociales<\/a> como Brand24, aprovechan las funciones potenciadas por IA que analizan los datos recopilados por usted, proporcion\u00e1ndole las conclusiones definitivas. <\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a432265ecdf9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a432265ecdf9\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"631\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-33-1140x631.png\" alt=\"Seguimiento de YouTube 9\" class=\"wp-image-184315\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-33-1140x631.png 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-33-1536x850.png 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-33-2048x1134.png 2048w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-33-18x10.png 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-33-300x166.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-33-248x137.png 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-33-90x50.png 90w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-33-520x287.png 520w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/image-33-scaled.png 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24: An\u00e1lisis tem\u00e1tico<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"youtube-monitoring-tools-how-the-options-compare\">Herramientas de monitorizaci\u00f3n de YouTube: comparaci\u00f3n de las distintas opciones<\/h2>\n\n\n\n<p>Brand24 no es la \u00fanica forma de hacer un seguimiento de YouTube, y una gu\u00eda que pretenda lo contrario no es una gu\u00eda que valga de mucho. Aqu\u00ed tienes un an\u00e1lisis sincero sobre cu\u00e1l es el lugar que ocupan las principales alternativas y cu\u00e1les son sus limitaciones.<\/p>\n\n\n<div class=\"acf-tools-table\">\n    <table class=\"acf-tools-table__table\">\n        <thead class=\"acf-tools-table__thead\">\n            <tr class=\"acf-tools-table__row acf-tools-table__row--header\">\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Herramienta                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        Lo mejor para                    <\/th>\n                                    <th class=\"acf-tools-table__cell acf-tools-table__cell--header\">\n                        \u00bfAnaliza el contenido hablado (transcripciones)?                    <\/th>\n                            <\/tr>\n        <\/thead>\n        <tbody class=\"acf-tools-table__tbody\">\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Brand24<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Equipos de relaciones p\u00fablicas, comunicaci\u00f3n y marca que necesitan cobertura de mention, adem\u00e1s de alertas de crisis, en m\u00faltiples marcas y mercados<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>S\u00ed: supervisi\u00f3n de transcripciones dise\u00f1ada para casos de uso relacionados con las relaciones p\u00fablicas y la reputaci\u00f3n, a un precio asequible para equipos internos<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Talkwalker<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Equipos empresariales que buscan la \u00abescucha visual\u00bb: la detecci\u00f3n de logotipos y productos <em>en pantalla<\/em><\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>No \u2014 destaca en el \u00e1mbito visual (reconocimiento de im\u00e1genes), pero no lee lo que hay <em>dijo<\/em><\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Meltwater<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Equipos grandes de relaciones p\u00fablicas y comunicaci\u00f3n que necesitan una inteligencia medi\u00e1tica amplia y multicanal<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>No, YouTube es solo uno de los muchos canales disponibles, y los v\u00eddeos no ofrecen mucha profundidad.<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>YouScan<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Escucha social basada en im\u00e1genes con res\u00famenes de audio generados por IA<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>S\u00ed, es una de las pocas que recoge las frases de mention, presentadas como una funci\u00f3n de IA y audio.<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                    <tr class=\"acf-tools-table__row\">\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Awario<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>Equipos m\u00e1s reducidos y presupuestos m\u00e1s ajustados<\/p>\n                                                    <\/div>\n                    <\/td>\n                                    <td class=\"acf-tools-table__cell\">\n                        <div class=\"acf-tools-table__wrapper\">\n                                                                                        <p>No: incluye t\u00edtulos, descripciones y comentarios, pero no el texto del di\u00e1logo<\/p>\n                                                    <\/div>\n                    <\/td>\n                            <\/tr>\n                <\/tbody>\n    <\/table>\n<\/div>\n\n\n\n<p>La carencia que comparten la mayor\u00eda de las herramientas es la misma: leen lo que hay <em>escrito<\/em> en torno a un v\u00eddeo \u2014t\u00edtulos, descripciones, comentarios\u2014, pero no lo que hay <em>que se habla en su interior<\/em>, que es precisamente donde tienen lugar las conversaciones m\u00e1s sinceras sobre las marcas. <\/p>\n\n\n\n<p>Talkwalker observa la pantalla; YouScan escucha. <\/p>\n\n\n\n<p>Brand24 lee la transcripci\u00f3n y la vincula a la se\u00f1al de PR que realmente importa.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\">Conclusi\u00f3n: Tu lista de verificaci\u00f3n para la supervisi\u00f3n de YouTube<\/h2>\n\n\n\n<p>Las funciones de an\u00e1lisis integradas te indican c\u00f3mo <em>su<\/em> los v\u00eddeos lo hicieron. Una herramienta de monitorizaci\u00f3n te dice lo que se est\u00e1 diciendo sobre ti en toda la plataforma. Aqu\u00ed tienes un resumen para ponerlo en marcha esta semana:<\/p>\n\n\n<div class=\"acf-numeric-list\">\n    <ul class=\"acf-numeric-list__list\">\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">1<\/span>\n                <span class=\"acf-numeric-list__text\">A\u00f1ade el nombre de tu marca, tus productos y los t\u00e9rminos clave como palabras clave para monitorizar.<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">2<\/span>\n                <span class=\"acf-numeric-list__text\">Combina el seguimiento de YouTube con el de tus otros canales para obtener una visi\u00f3n completa.<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">3<\/span>\n                <span class=\"acf-numeric-list__text\">Activa las alertas de opini\u00f3n y de alcance para detectar los picos de tr\u00e1fico con antelaci\u00f3n.<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">4<\/span>\n                <span class=\"acf-numeric-list__text\">A\u00f1ade uno o dos competidores y comp\u00e1rate con ellos.<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">5<\/span>\n                <span class=\"acf-numeric-list__text\">Revisa qui\u00e9n te est\u00e1 enviando mensajes 1TP33 para detectar oportunidades de colaboraci\u00f3n con influencers.<\/span>\n            <\/li>\n                    <li class=\"acf-numeric-list__item\">\n                <span class=\"acf-numeric-list__number\">6<\/span>\n                <span class=\"acf-numeric-list__text\">Genera un informe mensual y comp\u00e1ralo con el del periodo anterior.<\/span>\n            <\/li>\n            <\/ul>\n<\/div>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e8f4ee\">No puedes actuar bas\u00e1ndote en una conversaci\u00f3n que no ves. El an\u00e1lisis de YouTube convierte 720 000 horas diarias de v\u00eddeo en unas pocas decisiones que realmente importan para tu marca.<\/p>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">\u00a1Empieza a supervisar YouTube!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=98\" class=\"acf-simple-cta__btn\" target=\"_blank\">Comienza la prueba<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left has-background\" id=\"faq\" style=\"border-top-left-radius:20px;border-top-right-radius:20px;background-color:#e8f4ee;margin-top:30px;margin-right:0;margin-bottom:0px;margin-left:0;padding-top:34px;padding-right:48px;padding-bottom:15px;padding-left:48px;font-size:34px;line-height:1.2\">PREGUNTAS FRECUENTES<\/h2>\n\n\n\n<div class=\"wp-block-faq-block-for-gutenberg-faq\" style=\"background:#f3f9f6\"><div class=\"question\" style=\"background:none;color:#000\"><h4 style=\"color:#000\"><strong>\u00bfQu\u00e9 es la monitorizaci\u00f3n de YouTube?<\/strong><\/h4><\/div><div class=\"answer\" style=\"background:none;color:#000\"><strong>Supervisi\u00f3n de YouTube<\/strong> es la pr\u00e1ctica de realizar un seguimiento y analizar los mentions, los comentarios y las interacciones relacionadas con tu marca en YouTube. <br><br>Muestra c\u00f3mo se percibe tu marca, pone de manifiesto las tendencias, mide la opini\u00f3n de los usuarios y te ayuda a responder a conversaciones que, de otro modo, nunca ver\u00edas.<\/div><\/div>\n\n\n\n<div class=\"wp-block-faq-block-for-gutenberg-faq\" style=\"background:#f3f9f6\"><div class=\"question\" style=\"background:none;color:#000\"><h4 style=\"color:#000\">\u00bfC\u00f3mo puedo hacer un seguimiento de los v\u00eddeos de mention de mi marca en YouTube?<\/h4><\/div><div class=\"answer\" style=\"background:none;color:#000\">La forma m\u00e1s r\u00e1pida de hacer un seguimiento de los mentions de tu marca en YouTube es mediante una herramienta de monitorizaci\u00f3n de medios: introduce el nombre de tu marca y las palabras clave, y la herramienta analizar\u00e1 los t\u00edtulos, las descripciones y los comentarios de los v\u00eddeos, para luego organizar los resultados por alcance y tono. <br><br>Puedes complementarlo con comprobaciones manuales en YouTube Studio para tu propio canal.<\/div><\/div>\n\n\n\n<div class=\"wp-block-faq-block-for-gutenberg-faq\" style=\"background:#f3f9f6\"><div class=\"question\" style=\"background:none;color:#000\"><h4 style=\"color:#000\">\u00bfSe pueden supervisar los comentarios de YouTube?<\/h4><\/div><div class=\"answer\" style=\"background:none;color:#000\">S\u00ed. Los comentarios son un elemento fundamental del seguimiento de YouTube. Una buena herramienta los supervisa en toda la plataforma \u2014no solo en tus propios v\u00eddeos\u2014 para que puedas detectar comentarios, preguntas y quejas dondequiera que aparezcan.<\/div><\/div>\n\n\n\n<div class=\"wp-block-faq-block-for-gutenberg-faq\" style=\"background:#f3f9f6\"><div class=\"question\" style=\"background:none;color:#000\"><h4 style=\"color:#000\"><strong>\u00bfEn qu\u00e9 se diferencia el seguimiento de YouTube de las estad\u00edsticas de YouTube Studio?<\/strong><\/h4><\/div><div class=\"answer\" style=\"background:none;color:#000\"><strong>Estudio de YouTube <\/strong>mide el rendimiento de tu propio canal: visualizaciones, tiempo de visualizaci\u00f3n y interacci\u00f3n. <br><br><strong>Supervisi\u00f3n de YouTube<\/strong> mira hacia fuera: realiza un seguimiento de lo que otras personas dicen sobre tu marca en todo YouTube (y otras plataformas), incluyendo la opini\u00f3n general, los mentions sin etiquetar y la actividad de la competencia que Studio no puede ver.<\/div><\/div>\n\n\n\n<div class=\"wp-block-faq-block-for-gutenberg-faq\" style=\"background:#f3f9f6\"><div class=\"question\" style=\"background:none;color:#000\"><h4 style=\"color:#000\">\u00bfC\u00f3mo puedo hacer un seguimiento de la competencia en YouTube?<\/h4><\/div><div class=\"answer\" style=\"background:none;color:#000\">Puedes realizar un seguimiento de la competencia en YouTube a\u00f1adiendo los nombres de sus marcas y los t\u00e9rminos relacionados con sus productos como palabras clave en tu herramienta de seguimiento. <br><br>Podr\u00e1s comparar su alcance, interacci\u00f3n y opini\u00f3n con los tuyos, y detectar cu\u00e1ndo los creadores te mencionan o te comparan directamente con ellos.<\/div><\/div>\n\n\n\n<div class=\"wp-block-faq-block-for-gutenberg-faq\" style=\"background:#f3f9f6\"><div class=\"question\" style=\"background:none;color:#000\"><h4 style=\"color:#000\"><strong>\u00bfHay alguna forma gratuita de supervisar YouTube?<\/strong><\/h4><\/div><div class=\"answer\" style=\"background:none;color:#000\">Puedes realizar un seguimiento manual b\u00e1sico de forma gratuita mediante la b\u00fasqueda de YouTube y YouTube Studio, pero se limita a tu propio canal y al texto que puedas encontrar mediante la b\u00fasqueda. <br><br>La mayor\u00eda de las herramientas de monitorizaci\u00f3n, incluida Brand24, ofrecen una prueba gratuita para que puedas probar el seguimiento multiplataforma completo antes de comprometerte.<\/div><\/div>\n\n\n\n<div class=\"wp-block-faq-block-for-gutenberg-faq\" style=\"background:#f3f9f6\"><div class=\"question\" style=\"background:none;color:#000\"><h4 style=\"color:#000\"><strong>\u00bfCon qu\u00e9 frecuencia se actualiza una herramienta de monitorizaci\u00f3n de YouTube?<\/strong><\/h4><\/div><div class=\"answer\" style=\"background:none;color:#000\">Depende de la herramienta. La mayor\u00eda comprueba si hay contenido nuevo con frecuencia a lo largo del d\u00eda, y algunas ofrecen alertas casi en tiempo real para palabras clave de alta prioridad, lo que te permite responder r\u00e1pidamente a picos de actividad o posibles crisis.<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Con 2.700 millones de usuarios mensuales, YouTube es la segunda plataforma de redes sociales m\u00e1s utilizada. Aprende a monitorizar YouTube para obtener informaci\u00f3n pr\u00e1ctica que te ayude a mejorar tus resultados.<\/p>","protected":false},"author":78,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[3951],"tags":[],"class_list":["post-162170","post","type-post","status-publish","format-standard","hentry","category-media-monitoring"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"With 2.7 billion monthly users, YouTube is the second-most-used social media platform. 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