{"id":163719,"date":"2024-03-29T15:41:27","date_gmt":"2024-03-29T14:41:27","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=163719"},"modified":"2025-12-15T19:05:22","modified_gmt":"2025-12-15T18:05:22","slug":"menciones-en-google","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/es\/google-mentions\/","title":{"rendered":"\u00bfC\u00f3mo realizar un seguimiento eficaz de los Mention de Google? Gu\u00eda para 2026"},"content":{"rendered":"\n<p><strong>IKEA stirred up the internet on September 9th with its Gustaf Westman collection reveal, featuring playfully redesigned iconic items, including its famous meatball plate. The launch generated 118 mentions that day, reaching 3M people. The most active platforms were news sites (73.7% of mentions), followed by TikTok (19.5%) and X (Twitter) (6.8%). <\/strong><\/p>\n\n\n\n<p><strong>How do I know it? I use an advanced tool to track Google mentions.<\/strong><\/p>\n\n\n\n<p>This guide will show you what mentions are &amp; how to track them for deeper insights!<\/p>\n\n\n\n<ul style=\"background-color:#eeffee\" class=\"wp-block-list has-background\">\n<li><strong>Being mentioned online, even without a link, matters:&nbsp;<\/strong>Every reference to your brand online helps build authority and visibility in traditional and AI-driven search.<\/li>\n\n\n\n<li><strong>Lavarage social listening:&nbsp;<\/strong>Looking at sentiment, context, and frequency shows whether mentions strengthen trust or damage reputation.<\/li>\n\n\n\n<li><strong>Stay ahead with AI solutions:<\/strong>&nbsp;AI-powered software can track, analyze, and provide actionable insights from your mentions, helping you optimize marketing strategy and improve brand perception.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"google-mentions\">What are Google mentions?<\/h2>\n\n\n\n<p>Google mentions refer to instances where your brand, product, or service is mentioned online. This includes websites, blogs, forums, new content, and news articles indexed by Google&#8217;s search engine.<\/p>\n\n\n\n<p>These mentions play a crucial role in shaping your <a href=\"https:\/\/brand24.com\/blog\/7-ways-to-build-a-positive-online-reputation\/\" target=\"_blank\" rel=\"noopener\" title=\"\">online reputation<\/a> and&nbsp;<a href=\"https:\/\/brand24.com\/blog\/digital-presence\/\" target=\"_blank\" rel=\"noreferrer noopener\">presence<\/a>. They provide valuable insights into how your brand is perceived and what people say about your services.<\/p>\n\n\n\n<p>According to Trustmary:<\/p>\n\n\n\n<ul style=\"background-color:#eeffee\" class=\"wp-block-list has-background\">\n<li><strong>93%<\/strong>&nbsp;of consumers read online reviews before purchasing<\/li>\n\n\n\n<li><strong>58%<\/strong>&nbsp;are willing to pay more for a product or service with great reviews<\/li>\n<\/ul>\n\n\n\n<p>There are two categories of them:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tagged (linked)&nbsp;<\/strong>\u2192 When your brand, product, or service is referenced&nbsp;<strong>with a hyperlink<\/strong>&nbsp;to your site. These are valuable for SEO because they can pass authority (&#8220;backlinks&#8221;).<\/li>\n\n\n\n<li><strong>Untagged (unlinked)&nbsp;<\/strong>\u2192 When your brand is referenced&nbsp;<strong>without a hyperlink<\/strong>. Even though they don\u2019t pass link equity directly, Google still recognizes them as \u201cbrand signals.\u201d They can build <a href=\"https:\/\/brand24.com\/blog\/brand-awareness\/\" target=\"_blank\" rel=\"noopener\" title=\"\">brand awareness<\/a>, trust, and visibility. <\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69da2ab02183b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69da2ab02183b\" class=\"wp-block-image aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"657\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/Untagged-google-mentions-detected-by-media-monitoring-tool-1140x657.jpeg\" alt=\"Untagged Google seo brand mentions detected by brand24 - media monitoing tool offers social listening &amp; AI features \" class=\"wp-image-177153\" style=\"width:516px;height:auto\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/Untagged-google-mentions-detected-by-media-monitoring-tool-1140x657.jpeg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/Untagged-google-mentions-detected-by-media-monitoring-tool-1536x885.jpeg 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/Untagged-google-mentions-detected-by-media-monitoring-tool-18x10.jpeg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/Untagged-google-mentions-detected-by-media-monitoring-tool-300x173.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/Untagged-google-mentions-detected-by-media-monitoring-tool-248x143.jpeg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/Untagged-google-mentions-detected-by-media-monitoring-tool.jpeg 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Untagged mention detected by Brand24<\/figcaption><\/figure>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Find your untagged online mentions!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=163\" class=\"acf-simple-cta__btn\" target=\"_blank\">Start trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p>In 2025, Google SEO brand mentions have become more critical in <a href=\"https:\/\/brand24.com\/ai-visibility\/\" target=\"_blank\" rel=\"noopener\" title=\"\">AI visibility<\/a>. Large language models (LLMs) like ChatGPT, Google\u2019s Gemini, and an AI overview don\u2019t just evaluate backlinks. They read and process massive volumes of online text.<\/p>\n\n\n\n<p>That means:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Every mention counts:&nbsp;<\/strong>Even unlinked references shape how Google and AI tools perceive your authority.<\/li>\n\n\n\n<li><strong>Context matters:<\/strong>&nbsp;Positive sentiment and consistent messaging increase your chances of surfacing in AI-powered answers.<\/li>\n\n\n\n<li><strong>Authority signals:<\/strong>&nbsp;Frequent mentions in trusted media, blogs, or forums strengthen your credibility in both Google SEO and AI-driven rankings.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">Curious about more details? Read more in&nbsp;<a href=\"https:\/\/brand24.com\/blog\/brand-mentions-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Ultimate 2026 Guide to Brand Mentions for SEO &amp; AI Visibility<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"benefits\">Benefits of monitoring the web:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gain insights into your brand&#8217;s online presence and reputation across platforms indexed by Google.<\/li>\n\n\n\n<li>Understand how your products or services are perceived by monitoring what people are saying.<\/li>\n\n\n\n<li>Stay updated on emerging trends, discussions, and topics related to your brand.<\/li>\n\n\n\n<li>Conduct <a href=\"https:\/\/brand24.com\/blog\/perform-competitor-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"\">competitor analysis<\/a> and <a href=\"https:\/\/brand24.com\/blog\/swot-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"\">SWOT analysis<\/a>.<\/li>\n\n\n\n<li>Manage and protect your brand image by promptly addressing negative feedback.<\/li>\n\n\n\n<li>Evaluate the effectiveness of your marketing campaigns and initiatives in Google search results.<\/li>\n\n\n\n<li>Identify potential influencers mentioning your brand positively and engage with them to expand your <a href=\"https:\/\/brand24.com\/blog\/brand-reach\/\" target=\"_blank\" rel=\"noopener\" title=\"\">brand reach<\/a> online.<\/li>\n<\/ul>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--primary acf-simple-cta--no-icon acf-simple-cta--small\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Track mentions with Brand24!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=163\" class=\"acf-simple-cta__btn\" target=\"_blank\">Start trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"track\">How to track mentions step-by-step?<\/h2>\n\n\n\n<p>Three main methods exist: manual, using Google Alerts, and employing dedicated&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/media-monitoring-tools\/\">media monitoring tools<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"manual\">01 Manual tracking<\/h3>\n\n\n\n<p>Let&#8217;s be honest. This one is a Sisyphean task.&nbsp;<\/p>\n\n\n\n<p>You would need to look for your keywords in the Google search results.&nbsp;<\/p>\n\n\n\n<p>It&#8217;s almost impossible to find relevant results among hundred thousands of sites. You will get stuck between your own business pages, advertisements, and completely irrelevant results.&nbsp;<\/p>\n\n\n\n<p>You can try to be more specific and search terms like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>[your brand] + blog<\/li>\n\n\n\n<li>[your brand] + review<\/li>\n\n\n\n<li>[your brand] + article<\/li>\n<\/ul>\n\n\n\n<p>However, as you can imagine, it still would be mostly a fruitless attempt.&nbsp;<\/p>\n\n\n\n<p>Let&#8217;s try it on the IKEA example.&nbsp;<\/p>\n\n\n\n<p>I searched for &#8220;IKEA blog&#8221;. The first few results are, of course, Starbucks business pages. After scrolling down, I see some interesting search results.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69da2ab0220d1&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69da2ab0220d1\" class=\"wp-block-image aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"780\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/Google-brand-metions-on-google-search-results-1140x780.jpeg\" alt=\"Manual searching for mentions in Google results \" class=\"wp-image-177157\" style=\"width:508px;height:auto\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/Google-brand-metions-on-google-search-results-1140x780.jpeg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/Google-brand-metions-on-google-search-results-1536x1051.jpeg 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/Google-brand-metions-on-google-search-results-2048x1402.jpeg 2048w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/Google-brand-metions-on-google-search-results-18x12.jpeg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/Google-brand-metions-on-google-search-results-300x205.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/Google-brand-metions-on-google-search-results-232x159.jpeg 232w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/Google-brand-metions-on-google-search-results.jpeg 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Manual searching for mentions in Google<\/figcaption><\/figure>\n\n\n\n<p>As you can see, some of the results are relevant, but there is a mix of language, and verifying them would be time-consuming.&nbsp;<\/p>\n\n\n\n<p>Let&#8217;s see a more efficient method to monitor mentions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"google-alerts\">02 Create Google Alerts<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.google.com\/alerts\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Google Alerts<\/a>&nbsp;has one major advantage: it is a free tool, unlike most media monitoring software. It&#8217;s also very easy to use due to its simplicity.<\/p>\n\n\n\n<p>Google Alerts allows you to track simple keywords within searches. It covers blog posts, the web, videos, books, and discussion forums.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69da2ab0223d1&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69da2ab0223d1\" class=\"wp-block-image aligncenter size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"1139\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/Google-mentions-detected-by-google-alerts-1140x1139.jpeg\" alt=\"How to set up Google Alerts: create alert example\" class=\"wp-image-177156\" style=\"width:440px;height:auto\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/Google-mentions-detected-by-google-alerts-1140x1139.jpeg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/Google-mentions-detected-by-google-alerts-250x250.jpeg 250w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/Google-mentions-detected-by-google-alerts-12x12.jpeg 12w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/Google-mentions-detected-by-google-alerts-300x300.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/Google-mentions-detected-by-google-alerts-60x60.jpeg 60w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/Google-mentions-detected-by-google-alerts-64x64.jpeg 64w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/Google-mentions-detected-by-google-alerts-314x314.jpeg 314w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/Google-mentions-detected-by-google-alerts-159x159.jpeg 159w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/Google-mentions-detected-by-google-alerts.jpeg 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Google alert example<\/figcaption><\/figure>\n\n\n\n<p>You will be notified about every instance of your tracked keyword publishing within these sources.<\/p>\n\n\n\n<p><strong>However, there\u2019s an important limitation: Google Alerts does not reliably track social media.<\/strong> While it can sometimes capture publicly indexed posts from platforms like Reddit, YouTube, LinkedIn, or Instagram, many social media mentions are missed because:<\/p>\n\n\n\n<ul style=\"background-color:#eeffee\" class=\"wp-block-list has-background\">\n<li><strong>Privacy settings<\/strong>&nbsp;block indexing. Posts from private accounts or groups won\u2019t appear.<\/li>\n\n\n\n<li><strong>Delayed indexing<\/strong>&nbsp;means alerts might arrive hours or even days after a mention appears.<\/li>\n\n\n\n<li><strong>No sentiment or engagement data<\/strong>\u2014you won\u2019t know if a post is positive, negative, or influential.<\/li>\n<\/ul>\n\n\n<style>.acf-brand-stats{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 25px}@media(min-width: 768px){.acf-brand-stats{padding:70px 40px 69px 93px}}.acf-brand-stats__header{display:flex;align-items:center;gap:15px;margin-bottom:15px}@media(min-width: 768px){.acf-brand-stats__header{margin-bottom:61px;gap:20px}}.acf-brand-stats__title{font-size:24px;line-height:100%;font-weight:700}.acf-brand-stats__subtitle{font-size:24px;line-height:100%;font-weight:700}.acf-brand-stats__stats{margin-top:33px;display:flex;flex-wrap:wrap;gap:24px 10px}.acf-brand-stats__stat{max-width:calc(50% - 5px);width:100%}.acf-brand-stats__stat-number{font-size:20px;line-height:143%;font-weight:700}@media(min-width: 768px){.acf-brand-stats__stat-number{font-size:24px}}.acf-brand-stats__stat-title{font-size:16px;line-height:130%;font-weight:400}@media(min-width: 768px){.acf-brand-stats__stat-title{font-size:18px}}.acf-brand-stats__button{margin-top:30px;flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}@media(min-width: 768px){.acf-brand-stats__button{margin-top:60px}}.acf-brand-stats__button:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-brand-stats__button:focus-visible{outline:2px solid #00ef88}.acf-brand-stats--primary{background-color:#00ef88}.acf-brand-stats--primary .acf-brand-stats__icon svg circle{fill:#000}.acf-brand-stats--primary .acf-brand-stats__icon svg path{fill:#fff}.acf-brand-stats--primary .acf-brand-stats__button{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-brand-stats--primary .acf-brand-stats__button:hover{background-color:#171717}.acf-brand-stats--violet{background-color:#000}.acf-brand-stats--violet .acf-brand-stats__icon svg circle{fill:#bf00ff}.acf-brand-stats--violet .acf-brand-stats__title,.acf-brand-stats--violet .acf-brand-stats__subtitle,.acf-brand-stats--violet .acf-brand-stats__stat-number,.acf-brand-stats--violet .acf-brand-stats__stat-title{color:#fff}.acf-brand-stats--violet .acf-brand-stats__button{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-brand-stats--violet .acf-brand-stats__button:hover{background-color:#bf00ff}<\/style><div class=\"acf-brand-stats acf-brand-stats--default\">\n                <div class=\"acf-brand-stats__subtitle\">This is a major limitation in 2025, when\u00a063.9% of the world&#039;s population uses social media. <\/div>\n                    <a class=\"acf-brand-stats__button\" href=\"https:\/\/www.smartinsights.com\/social-media-marketing\/social-media-strategy\/new-global-social-media-research\/\" target=\"_blank\">sources<\/a>\n    <\/div>\n\n\n\n<p>However, if you still want to try this, here&#8217;s how to set up Google Alerts:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to Google Alerts.<\/li>\n\n\n\n<li>Enter a topic you want to monitor.<\/li>\n\n\n\n<li>Click&nbsp;<em>Show options<\/em>&nbsp;to change Google alert settings like frequency, language, or region.<\/li>\n\n\n\n<li>Click&nbsp;<em>Create alert<\/em>&nbsp;to get Gmail notifications when your keyword is mentioned on any website.<\/li>\n<\/ol>\n\n\n\n<p>Having tested Google Alerts, you may want to disable it from sending you Gmail notifications.<\/p>\n\n\n\n<p>We&#8217;ve got you covered!&nbsp;<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\">Here&#8217;s our guide on how to&nbsp;<a href=\"https:\/\/brand24.com\/blog\/turn-off-google-alerts\/\" target=\"_blank\" rel=\"noreferrer noopener\">turn off a Google alert<\/a>.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\"><style>.acf-testimonial{padding:40px 30px;background-color:#e8f4ee;border-radius:20px;max-width:640px;margin-left:auto;margin-right:auto}@media(min-width: 768px){.acf-testimonial{padding:62px 91px}}.acf-testimonial__logos{margin-bottom:20px}@media(min-width: 768px){.acf-testimonial__logos{margin-bottom:36px}}.acf-testimonial__question{font-family:\"Inter\",sans-serif;font-size:20px;line-height:28px;font-weight:700;margin-bottom:15px;max-width:450px}@media(min-width: 768px){.acf-testimonial__question{font-size:24px;line-height:32px}}@media(min-width: 768px){.acf-testimonial__question{margin-bottom:25px}}.acf-testimonial__answer{font-family:\"Inter\",sans-serif;font-size:16px;line-height:26px;margin-bottom:36px}@media(min-width: 768px){.acf-testimonial__answer{font-size:18px;line-height:30px}}@media(min-width: 576px){.acf-testimonial__answer{margin-bottom:60px}}.acf-testimonial__answer:last-child{margin-bottom:0}@media(min-width: 576px){.acf-testimonial__row{display:flex;gap:25px;align-items:center}}.acf-testimonial__author-image{width:60px;height:60px;border-radius:50%;overflow:hidden;flex-shrink:0;margin-bottom:10px;background-color:#c2dcce}@media(min-width: 768px){.acf-testimonial__author-image{width:80px;height:80px;margin-bottom:0}}.acf-testimonial__author-image img{width:100%;height:100%;object-fit:cover}.acf-testimonial__author-name{font-size:16px;line-height:140%;font-weight:700;margin-bottom:4px}@media(min-width: 768px){.acf-testimonial__author-name{font-size:18px;line-height:140%}}.acf-testimonial__author-linkedin{display:inline-block;position:relative;top:-4px;margin-left:8px}.acf-testimonial__author-position{font-size:16px;line-height:100%}@media(min-width: 768px){.acf-testimonial__author-position{font-size:18px}}.acf-testimonial__button{margin-top:30px;flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}@media(min-width: 768px){.acf-testimonial__button{margin-top:60px}}.acf-testimonial__button:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-testimonial__button:focus-visible{outline:2px solid #00ef88}.acf-testimonial--primary{background-color:#00ef88}.acf-testimonial--primary .acf-testimonial__question,.acf-testimonial--primary .acf-testimonial__answer,.acf-testimonial--primary .acf-testimonial__author-name,.acf-testimonial--primary .acf-testimonial__author-position{color:#000}.acf-testimonial--primary .acf-testimonial__button{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-testimonial--primary .acf-testimonial__button:hover{background-color:#171717}.acf-testimonial--violet{background-color:#000}.acf-testimonial--violet .acf-testimonial__question,.acf-testimonial--violet .acf-testimonial__answer,.acf-testimonial--violet .acf-testimonial__author-name,.acf-testimonial--violet .acf-testimonial__author-position{color:#fff}.acf-testimonial--violet .acf-testimonial__author-image{background-color:#22272a}.acf-testimonial--violet .acf-testimonial__logo--b24 svg path,.acf-testimonial--violet .acf-testimonial__separator svg path{fill:#fff}.acf-testimonial--violet .acf-testimonial__button{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-testimonial--violet .acf-testimonial__button:hover{background-color:#bf00ff}<\/style><div class=\"acf-testimonial acf-testimonial--default\">\n                    <div class=\"acf-testimonial__answer\">&#8220;Google Alerts is a simple free option, but tools like Brand24 or Mention give you way more detailed tracking across platforms.&#8221;<\/div>\n        <div class=\"acf-testimonial__row\">\n                <div class=\"acf-testimonial__author-content\">\n                                <\/div>\n    <\/div>\n        <a class=\"acf-testimonial__button\" href=\"https:\/\/www.reddit.com\/r\/techforlife\/comments\/1mo7gtp\/comment\/n8z37eo\/?utm_source=share&#038;utm_medium=web3x&#038;utm_name=web3xcss&#038;utm_term=1&#038;utm_content=share_button\" target=\"\">Sources: Reddit<\/a>\n    <\/div>\n<\/blockquote>\n\n\n\n<p>Now, let&#8217;s move on to a brand monitoring method that provides only the best results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"media-monitoring-tools\">03 Use a social media monitoring tool<\/h3>\n\n\n\n<p><a href=\"https:\/\/brand24.com\/blog\/social-media-monitoring-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">Social media monitoring tools<\/a>&nbsp;are the most efficient and streamlined way of tracking your online mentions and phrases. Their coverage goes beyond search results, providing a complete picture of your online presence.<\/p>\n\n\n\n<p>Good to choose one of the advanced software that offers&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/what-is-social-listening\/\">social listening<\/a>&nbsp;features, such as Brand24. It tracks the conversations about your business across the web, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>News sites, blogs, forums, review platforms, newsletters, podcasts<\/li>\n\n\n\n<li>Social media: Instagram, X (Twitter), YouTube, LinkedIn, Reddit, Pinterest, TikTok, Quora, Twitch<\/li>\n<\/ul>\n\n\n\n<p>When practicing social listening, tools are limited to collecting mentions from publicly available sources. Data from any private account is excluded from the analysis to uphold privacy standards.&nbsp;<\/p>\n\n\n\n<p>While this may be considered a limitation, the tool\u2019s extensive platform coverage helps to offset it.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69da2ab022d58&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69da2ab022d58\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"795\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/Media-monitoring-tools-dashbaord-track-tracking-brand-mentions-1140x795.jpeg\" alt=\"Brand24 dashboard with mentions\" class=\"wp-image-177158\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/Media-monitoring-tools-dashbaord-track-tracking-brand-mentions-1140x795.jpeg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/Media-monitoring-tools-dashbaord-track-tracking-brand-mentions-18x12.jpeg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/Media-monitoring-tools-dashbaord-track-tracking-brand-mentions-300x209.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/Media-monitoring-tools-dashbaord-track-tracking-brand-mentions-228x159.jpeg 228w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/Media-monitoring-tools-dashbaord-track-tracking-brand-mentions.jpeg 1163w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Brand24 dashboard with mentions<\/figcaption><\/figure>\n\n\n\n<p>On the right-hand side of the dashboard, you will find several filtering options. You can choose from the sources, sentiment, influence score, specific country, and many other settings to narrow down your results.&nbsp;<\/p>\n\n\n\n<p>They are no only collects all your mentions in one place but also analyzes them and provides actionable insights into your&nbsp;<a href=\"https:\/\/brand24.com\/blog\/online-performance\/\" target=\"_blank\" rel=\"noreferrer noopener\">online performance<\/a>.<\/p>\n\n\n\n<p>And if you wonder, how did I learn about the IKEA case in the introduction?<\/p>\n\n\n\n<p>So there is an&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/blog\/anomaly-detector\/\">Anomaly Detector<\/a>.<\/p>\n\n\n\n<p>It highlights sudden peaks in your Reach &amp; Mentions chart. Click the exclamation mark to see what caused the spike. Whether it\u2019s a new campaign, influencer post, or unexpected PR issue.<\/p>\n\n\n\n<p>This feature is invaluable for a content specialist or marketer. It helps you manage reputation, adjust your marketing strategy, and spot the messages that drive the biggest surges in <a href=\"https:\/\/brand24.com\/blog\/media-mentions\/\" target=\"_blank\" rel=\"noopener\" title=\"\">media mentions<\/a>.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69da2ab023056&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69da2ab023056\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"447\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/Speak-of-mentions-detected-by-media-monitoring-tools-1140x447.jpeg\" alt=\"Anomaly Detection feature by Brand24\" class=\"wp-image-177161\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/Speak-of-mentions-detected-by-media-monitoring-tools-1140x447.jpeg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/Speak-of-mentions-detected-by-media-monitoring-tools-1536x602.jpeg 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/Speak-of-mentions-detected-by-media-monitoring-tools-18x7.jpeg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/Speak-of-mentions-detected-by-media-monitoring-tools-300x118.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/Speak-of-mentions-detected-by-media-monitoring-tools-248x97.jpeg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/Speak-of-mentions-detected-by-media-monitoring-tools.jpeg 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Anomaly Detection feature by Brand24<\/figcaption><\/figure>\n\n\n\n<p>Another helpful feature is the<strong>&nbsp;Comparison tab<\/strong>. You can use it to compare multiple projects (for instance, for competitor analysis) or juxtapose periods within one project.<\/p>\n\n\n\n<p>For instance, let&#8217;s look at the IKEA project.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69da2ab0232ff&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69da2ab0232ff\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"694\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/Comparison-period-tab-1-1140x694.jpeg\" alt=\"Periods comparison for the Starbucks project\" class=\"wp-image-177164\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/Comparison-period-tab-1-1140x694.jpeg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/Comparison-period-tab-1-1536x936.jpeg 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/Comparison-period-tab-1-18x12.jpeg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/Comparison-period-tab-1-300x183.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/Comparison-period-tab-1-248x151.jpeg 248w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/Comparison-period-tab-1.jpeg 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Period comparison for the Starbucks project<\/figcaption><\/figure>\n\n\n\n<p>We can see that the company <span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">received far fewer user-generated content mentions in the current period than in the previous one. This resulted in a lower&nbsp;<a href=\"https:\/\/brand24.com\/blog\/how-to-measure-social-media-reach\/\" target=\"_blank\">social media reach<\/a>, and<\/span> sentiment worsened.&nbsp;<\/p>\n\n\n\n<p>All this impacted <a href=\"https:\/\/brand24.com\/blog\/advertisement-value-equivalency\/\" target=\"_blank\" rel=\"noopener\" title=\"\">AVE<\/a>, which dropped by 16% between the periods.<\/p>\n\n\n\n<p>Overall, IKEA&#8217;s online performance has declined during the current period. This could be due to seasonal factors, such as the return to school and the end of vacation, or it may indicate a more serious underlying issue. <\/p>\n\n\n\n<p>In any case, it is crucial to identify the cause of this negative trend as soon as possible in order to address it and reverse the decline.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"analyze\">How to analyze mentions to gain insights?<\/h2>\n\n\n\n<p>Mentions are a goldmine for understanding brand\u2019s performance and are especially valuable for SEO.&nbsp;<\/p>\n\n\n\n<p>With the right tools, I can monitor the web for linked and unlinked mentions to see how brand and its conversations are perceived online.<\/p>\n\n\n\n<p>Not to waste mine time on analyzing individual metrics and their impact, I introduced AI-powered features like&nbsp;<a href=\"https:\/\/brand24.com\/ai-insights\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI Insights<\/a>&nbsp;and Metrics Analysis.&nbsp;&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69da2ab023608&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69da2ab023608\" class=\"wp-block-image aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"819\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/AI-metrics-analysis-1140x819.jpeg\" alt=\"AI metric analysis contucted by media monitoring tool\" class=\"wp-image-177165\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/AI-metrics-analysis-1140x819.jpeg 1140w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/AI-metrics-analysis-1536x1103.jpeg 1536w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/AI-metrics-analysis-18x12.jpeg 18w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/AI-metrics-analysis-300x215.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/AI-metrics-analysis-221x159.jpeg 221w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/AI-metrics-analysis.jpeg 1300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">AI-powered Metrics Analysis by Brand24<\/figcaption><\/figure>\n\n\n\n<p>These two automatically analyze your project data and display the ultimate insights. You don\u2019t need to work on the conclusion \u2013 the tool does it for you.<\/p>\n\n\n\n<p>And a cherry on the top:&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/brand24.com\/brand-assistant\/\">AI Brand Assistant<\/a><strong>.&nbsp;<\/strong><\/p>\n\n\n\n<p>You can ask any question regarding your monitoring project. It will develop a well-explained answer supported by your project data and an example.&nbsp;<\/p>\n\n\n\n<p>This way, you can be sure it\u2019s giving you credible information.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69da2ab0238b6&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69da2ab0238b6\" class=\"wp-block-image aligncenter size-full is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"669\" height=\"771\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/AI-Brand-Assistant.jpeg\" alt=\"AI Brand Assistant by Brand24\" class=\"wp-image-177170\" style=\"width:578px;height:auto\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/AI-Brand-Assistant.jpeg 669w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/AI-Brand-Assistant-10x12.jpeg 10w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/AI-Brand-Assistant-300x346.jpeg 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/03\/AI-Brand-Assistant-138x159.jpeg 138w\" sizes=\"auto, (max-width: 669px) 100vw, 669px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">AI Brand Assistant by Brand24<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--violet acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Start conversations with the AI brand assistant now!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=163\" class=\"acf-simple-cta__btn\" target=\"_blank\">Start trial!<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Descubra 3 potentes m\u00e9todos para realizar un seguimiento de las menciones de su empresa en Google, optimizar su estrategia de marca y ver c\u00f3mo prospera su negocio.<\/p>","protected":false},"author":79,"featured_media":163721,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4134],"tags":[],"class_list":["post-163719","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-image"],"acf":[],"aioseo_notices":[],"cf_author_first_name":"Agnieszka","cf_author_last_name":"Wolanin","_links":{"self":[{"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/posts\/163719","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/users\/79"}],"replies":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/comments?post=163719"}],"version-history":[{"count":23,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/posts\/163719\/revisions"}],"predecessor-version":[{"id":179568,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/posts\/163719\/revisions\/179568"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/media\/163721"}],"wp:attachment":[{"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/media?parent=163719"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/categories?post=163719"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brand24.com\/blog\/es\/wp-json\/wp\/v2\/tags?post=163719"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}