{"id":165120,"date":"2024-05-22T17:09:04","date_gmt":"2024-05-22T15:09:04","guid":{"rendered":"https:\/\/brand24.com\/blog\/?p=165120"},"modified":"2026-04-13T14:39:44","modified_gmt":"2026-04-13T12:39:44","slug":"visibilidad-social","status":"publish","type":"post","link":"https:\/\/brand24.com\/blog\/es\/social-visibility\/","title":{"rendered":"How to Measure and Increase Social Visibility? [2026 Guide]"},"content":{"rendered":"<p>El mes anterior, Spotify dej\u00f3 atr\u00e1s a Tidal y recibi\u00f3 783.000 menciones. Esto demuestra su significativa ventaja en el mercado y el conocimiento de la marca. Con una puntuaci\u00f3n de presencia de 96 y un alcance en redes sociales de 2.700 millones, Spotify domina el panorama musical.<\/p>\n\n\n\n<p>Si quieres elevar la presencia social de tu marca, est\u00e1s en el lugar adecuado.&nbsp;<\/p>\n\n\n\n<p>Explorar\u00e9 las m\u00e9tricas clave que hay que medir, consejos para la gesti\u00f3n de las redes sociales y presentar\u00e9 algunas herramientas modernas que te har\u00e1n la vida m\u00e1s f\u00e1cil.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><strong>Visibilidad social<\/strong> mide la presencia y el compromiso de su marca en las redes sociales. Si conoce y mejora sus esfuerzos en las redes sociales, podr\u00e1 llegar a m\u00e1s clientes potenciales, mejorar la interacci\u00f3n y aumentar la influencia de su marca.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what\"><strong>\u00bfQu\u00e9 es la visibilidad social?<\/strong><\/h2>\n\n\n\n<p>La visibilidad social es la medida de la prominencia de su marca en las distintas redes sociales. Se trata de garantizar que tus publicaciones no queden relegadas a un segundo plano, sino que se conviertan en un tema de debate que genere una fuerte identidad social.<\/p>\n\n\n\n<p>Esta visibilidad va m\u00e1s all\u00e1 de las meras visualizaciones para crear una forma coherente en que su p\u00fablico perciba su marca e interact\u00fae con ella.<\/p>\n\n\n<style>.acf-simple-cta{border-radius:20px;background-color:#fff;max-width:640px;margin:auto;margin-bottom:30px;padding:30px 15px}@media(min-width: 768px){.acf-simple-cta{padding:48px 62px 46px 62px}}.acf-simple-cta__title{font-size:22px !important;font-weight:600;line-height:23px !important;color:#000;text-align:center;margin-top:10px}@media(min-width: 576px){.acf-simple-cta__title{max-width:280px;text-align:left;margin-top:0}}.acf-simple-cta__title span{color:#00ef88}.acf-simple-cta__row{text-align:center}@media(min-width: 768px){.acf-simple-cta__row{display:flex;align-items:center;justify-content:space-between;gap:10px;text-align:left}}.acf-simple-cta__content{margin-bottom:20px;text-align:center}@media(min-width: 576px){.acf-simple-cta__content{display:flex;justify-content:center;align-items:center;gap:10px;width:100%;max-width:100%}}@media(min-width: 768px){.acf-simple-cta__content{align-items:center;justify-content:space-between;margin-bottom:0;max-width:66%}}.acf-simple-cta__btn{flex-shrink:0;border-radius:30px;padding:11px 21px;font-size:14px;line-height:18px;font-weight:500 !important;color:#000 !important;letter-spacing:-0.14px;background-color:#00ef88;border:none;transition:background-color .3s ease,opacity .3s ease;display:inline-block}.acf-simple-cta__btn:hover{background-color:#4bffae;text-decoration:none;opacity:.9}.acf-simple-cta__btn:focus-visible{outline:2px solid #00ef88}.acf-simple-cta--primary{background-color:#00ef88}.acf-simple-cta--primary .acf-simple-cta__title{color:#fff}.acf-simple-cta--primary .acf-simple-cta__title span{color:#000}.acf-simple-cta--primary .acf-simple-cta__btn{background-color:#000;color:#fff !important;transition:background-color .3s ease-in-out}.acf-simple-cta--primary .acf-simple-cta__btn:hover{background-color:#171717}.acf-simple-cta--violet{background-color:#000}.acf-simple-cta--violet .acf-simple-cta__title{color:#fff}.acf-simple-cta--violet .acf-simple-cta__title span{color:#bf00ff}.acf-simple-cta--violet .acf-simple-cta__btn{background-color:#bf00ff;color:#000 !important;transition:background-color .3s ease-in-out}.acf-simple-cta--violet .acf-simple-cta__btn:hover{background-color:#bf00ff}.acf-simple-cta--small{padding:20px 15px}@media(min-width: 768px){.acf-simple-cta--small{padding:33px 45px 31px 56px}}.acf-simple-cta--no-icon .acf-simple-cta__content{max-width:100%;width:auto}.acf-simple-cta--no-icon .acf-simple-cta__title{max-width:100%}@media(min-width: 768px){.acf-simple-cta--no-icon.acf-simple-cta--small .acf-simple-cta__content{max-width:55%}}<\/style>\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Comprenda mejor a su p\u00fablico<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=194\" class=\"acf-simple-cta__btn\" target=\"\">Iniciar prueba<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p>Se trata de aprovechar todo, desde el marketing de influencers hasta el contenido atractivo, para mantener a tus seguidores comprometidos con tu negocio.<\/p>\n\n\n\n<p>Entre los factores clave figuran:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Calidad y pertinencia de los contenidos<\/li>\n\n\n\n<li>Niveles de compromiso con los seguidores y fidelidad de la audiencia<\/li>\n\n\n\n<li>Coherencia en la publicaci\u00f3n y la interacci\u00f3n<\/li>\n\n\n\n<li>Uso de hashtags y palabras clave estrat\u00e9gicas<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how\"><strong>\u00bfC\u00f3mo medir la visibilidad social?<\/strong><\/h2>\n\n\n\n<p>Medir la visibilidad social le ayuda a comprender el impacto actual de su marca, identificar \u00e1reas de mejora y compararse con la competencia.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#eeffee\"><em>Consejo profesional: Mida la visibilidad social de sus competidores para establecer puntos de referencia y fijar objetivos realistas.<\/em><\/p>\n\n\n\n<p>Para medir la visibilidad en las redes sociales, debe realizar un seguimiento de las siguientes m\u00e9tricas:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Alcance en las redes sociales<\/li>\n\n\n\n<li>Impresiones<\/li>\n\n\n\n<li>El volumen de menciones&nbsp;<\/li>\n\n\n\n<li>Puntuaci\u00f3n de presencia&nbsp;<\/li>\n\n\n\n<li>Parte de voz<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>01 Alcance en las redes sociales<\/strong><\/h3>\n\n\n\n<p>Piense en el alcance de sus redes sociales como el eco de la voz de su marca en un vasto ca\u00f1\u00f3n.<\/p>\n\n\n\n<p>Cada mensaje que env\u00edas es como un grito a trav\u00e9s del valle: hasta d\u00f3nde llega y qui\u00e9n lo oye es cosa tuya. <a href=\"https:\/\/brand24.com\/blog\/es\/como-medir-el-alcance-de-las-redes-sociales\/\">alcance en las redes sociales<\/a>.<\/p>\n\n\n\n<p>\u00bfPor qu\u00e9 es tan importante para aumentar tu visibilidad en las redes sociales?<\/p>\n\n\n\n<p>Esta informaci\u00f3n es crucial porque le permite ajustar su estrategia. Perfecciona el tono, el volumen o el ritmo para que tu voz llegue m\u00e1s lejos y atraiga al p\u00fablico.<\/p>\n\n\n\n<p>Si lo consigue, la voz de su marca no s\u00f3lo resonar\u00e1. Resonar\u00e1.<\/p>\n\n\n\n<p><strong>\u00bfC\u00f3mo medir?<\/strong><\/p>\n\n\n\n<p>Para hacer un seguimiento del alcance de las redes sociales, tiene dos opciones:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Encontrarlo manualmente en cada aplicaci\u00f3n.<\/li>\n\n\n\n<li>Utilizaci\u00f3n de <a href=\"https:\/\/brand24.com\/blog\/es\/herramientas-de-escucha-social\/\">herramientas de social listening<\/a>.<\/li>\n<\/ol>\n\n\n\n<p>Si desea hacerlo manualmente, vaya a su perfil &gt; an\u00e1lisis.&nbsp;<\/p>\n\n\n\n<p>La mayor\u00eda de las redes sociales lo proporcionan sin ninguna molestia adicional (se necesita una cuenta de empresa). Excepto Twitter, esta plataforma ofrece an\u00e1lisis para los planes de pago.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"833\" height=\"500\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/social-visibility-analytics-app.png\" alt=\"An\u00e1lisis interno de las redes sociales\" class=\"wp-image-165127\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/social-visibility-analytics-app.png 833w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/social-visibility-analytics-app-300x180.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/social-visibility-analytics-app-248x149.png 248w\" sizes=\"auto, (max-width: 833px) 100vw, 833px\" \/><figcaption class=\"wp-element-caption\">An\u00e1lisis interno de los medios sociales.<\/figcaption><\/figure>\n\n\n\n<p>Si quieres una forma m\u00e1s r\u00e1pida, Brand24 es tu mejor opci\u00f3n. Solo tienes que entrar en el panel de control y ver\u00e1s gr\u00e1ficos que muestran cu\u00e1ntos ojos est\u00e1n mirando tus publicaciones.&nbsp;<\/p>\n\n\n\n<p>La herramienta lo desglosa por plataformas para que puedas ver d\u00f3nde est\u00e1s triunfando y d\u00f3nde necesitas mejorar.&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a492ed39658a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a492ed39658a\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"457\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/social-visibility-reach.png\" alt=\"Alcance de las redes sociales a lo largo del tiempo en un gr\u00e1fico de Brand24.\" class=\"wp-image-165129\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/social-visibility-reach.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/social-visibility-reach-300x137.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/social-visibility-reach-248x113.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Alcance en las redes sociales seg\u00fan Brand24.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>02 El volumen de menciones<\/strong><\/h3>\n\n\n\n<p>Vale, piensa en las menciones como en los gritos de tu marca.<\/p>\n\n\n\n<p>Las menciones le indican cu\u00e1nto se habla de su marca.<\/p>\n\n\n\n<p>M\u00e1s <a href=\"https:\/\/brand24.com\/blog\/es\/como-hacer-un-seguimiento-de-las-menciones-sociales\/\">menciones sociales<\/a> = m\u00e1s visibilidad social<\/p>\n\n\n\n<p>\u00a1Y ese es el objetivo!<\/p>\n\n\n\n<p>Tienes que seguirles la pista, responderles y mantenerlos positivos. Es como mantener a tus fans emocionados y contentos para que sigan hablando de ti.<\/p>\n\n\n\n<p><strong>\u00bfC\u00f3mo medir?<\/strong><\/p>\n\n\n\n<p>Brand24 te lo pone muy f\u00e1cil.<\/p>\n\n\n\n<p>Entra en la aplicaci\u00f3n y acceder\u00e1s a un gr\u00e1fico que muestra cu\u00e1ntas personas han mencionado tu marca.<\/p>\n\n\n\n<p>Puedes seguir los altibajos y revisar cada menci\u00f3n. As\u00ed comprender\u00e1s f\u00e1cilmente qu\u00e9 est\u00e1 dando que hablar.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a492ed396937&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a492ed396937\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"325\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/social-visibility-untagged-mention.png\" alt=\"Una menci\u00f3n no etiquetada por Brand24, una herramienta basada en IA.\" class=\"wp-image-165130\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/social-visibility-untagged-mention.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/social-visibility-untagged-mention-300x98.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/social-visibility-untagged-mention-248x81.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Una menci\u00f3n no etiquetada de Brand24.<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">\u00a1Encuentra menciones no etiquetadas!<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=194\" class=\"acf-simple-cta__btn\" target=\"\">Iniciar prueba<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p>A continuaci\u00f3n, puede ajustar su estrategia para que esas menciones sigan llegando.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a492ed396cf2&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a492ed396cf2\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"457\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/social-visibility-reach-1.png\" alt=\"Menciones sociales a lo largo del tiempo por Brand24.\" class=\"wp-image-165131\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/social-visibility-reach-1.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/social-visibility-reach-1-300x137.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/social-visibility-reach-1-248x113.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Menciones sociales a lo largo del tiempo por Brand24.<\/figcaption><\/figure>\n\n\n\n<p>Y probablemente te preguntes qu\u00e9 son esos peque\u00f1os recuadros \"!\" encima de cada espiga.<\/p>\n\n\n\n<p>Es una de las nuevas funciones de Brand24 que m\u00e1s gusta a los clientes: el Detector de anomal\u00edas.<\/p>\n\n\n\n<p>Recibir\u00e1s una alerta cuando se produzca un pico repentino, lo que resulta muy \u00fatil para captar momentos virales o gestionar r\u00e1pidamente cualquier error.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a492ed396fc8&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a492ed396fc8\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"349\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/social-visibility-ai-anomaly-detector.png\" alt=\"Detector de anomal\u00edas basado en IA de Brand24.\" class=\"wp-image-165132\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/social-visibility-ai-anomaly-detector.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/social-visibility-ai-anomaly-detector-300x105.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/social-visibility-ai-anomaly-detector-248x87.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Detector de anomal\u00edas basado en IA de Brand24.<\/figcaption><\/figure>\n\n\n\n<p>Veamos un ejemplo:<\/p>\n\n\n\n<p>Imagina que Shoecrates, una tienda de zapatillas de moda en Polonia, lanza una nueva zapatilla de edici\u00f3n limitada. Al instante, el rumor se extiende por todas partes: cientos de menciones aparecen en Internet en cuesti\u00f3n de horas.<\/p>\n\n\n\n<p>Gracias a una herramienta como Brand24, Shoecrates se sumerge en estos rumores.&nbsp;<\/p>\n\n\n\n<p>Analizan el sentimiento, ven qui\u00e9n habla m\u00e1s y averiguan d\u00f3nde se producen esas conversaciones. Con esta informaci\u00f3n, interact\u00faan directamente con los fans, respondiendo a sus comentarios y compartiendo sus publicaciones.&nbsp;<\/p>\n\n\n\n<p>Este movimiento inteligente aumenta su visibilidad social. Convierte un r\u00e1pido pico de atenci\u00f3n en una atenci\u00f3n duradera. <a href=\"https:\/\/brand24.com\/blog\/es\/notoriedad-de-marca\/\">notoriedad de marca<\/a> y atrae a m\u00e1s clientes.&nbsp;<\/p>\n\n\n\n<p>Sencillo, eficaz y superinteligente para los negocios.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>03 Puntuaci\u00f3n de presencia<\/strong><\/h3>\n\n\n\n<p>La puntuaci\u00f3n de presencia muestra con qu\u00e9 frecuencia y de qu\u00e9 manera positiva aparece su marca en Internet.<\/p>\n\n\n\n<p>Una puntuaci\u00f3n alta significa que eres la comidilla de la ciudad... \u00bfy qui\u00e9n no quiere eso?<\/p>\n\n\n\n<p>Medir esto te ayuda a calibrar el impacto de tu marca y a determinar si tus esfuerzos en las redes sociales funcionan como deseas.<\/p>\n\n\n\n<p><strong>\u00bfC\u00f3mo medir?<\/strong><\/p>\n\n\n\n<p>Brand24 te lo sirve en bandeja de plata. S\u00f3lo tiene que pulsar la pesta\u00f1a An\u00e1lisis y ah\u00ed tiene su <a href=\"https:\/\/brand24.com\/blog\/es\/puntuacion-de-la-presencia-en-linea\/\">Puntuaci\u00f3n de presencia en l\u00ednea<\/a>.<\/p>\n\n\n\n<p>Esta cifra le ofrece una instant\u00e1nea de su presencia en las redes sociales. Combina menciones, sentimiento y alcance en una puntuaci\u00f3n esencial:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a492ed397325&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a492ed397325\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"292\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/social-visibility-presence-score.png\" alt=\"Puntuaci\u00f3n de presencia de Brand24.\" class=\"wp-image-165133\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/social-visibility-presence-score.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/social-visibility-presence-score-300x88.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/social-visibility-presence-score-248x72.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Puntuaci\u00f3n de presencia de Brand24.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>04 Parte de voz<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/brand24.com\/blog\/es\/como-medir-la-cuota-de-voz\/\">Share of voice<\/a> le ayuda a comprender su posici\u00f3n en el mercado en comparaci\u00f3n con otras empresas. Le permite establecer puntos de referencia y elaborar estrategias para mejorar.<\/p>\n\n\n\n<p>La puntuaci\u00f3n consiste en garantizar que cuando la gente hable de su nicho, hable de usted.<\/p>\n\n\n\n<p><strong>\u00bfC\u00f3mo medir?<\/strong><\/p>\n\n\n\n<p>Brand24 da en el clavo. Ver\u00e1s la cuota de tu marca en porcentaje.<\/p>\n\n\n\n<p>De este modo, podr\u00e1 comparar sus resultados con los de sus rivales y detectar oportunidades para acaparar m\u00e1s protagonismo.<\/p>\n\n\n\n<p>Esto es lo que les espera a Tidal y Spotify:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a492ed397608&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a492ed397608\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"366\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/social-visibility-share-of-voice.png\" alt=\"Participaci\u00f3n de Brand24.\" class=\"wp-image-165134\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/social-visibility-share-of-voice.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/social-visibility-share-of-voice-300x110.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/social-visibility-share-of-voice-248x91.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Participaci\u00f3n de Brand24.<\/figcaption><\/figure>\n\n\n\n<p><strong>\u00bfDesea obtener m\u00e1s informaci\u00f3n sobre marketing de los principales actores del mercado?<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center has-background\" style=\"background-color:#eeffee\">Compruebe su visibilidad social, por ejemplo, Nike, Apple o Adidas, utilizando el bot\u00f3n <a href=\"https:\/\/brand24.com\/brand-marketing-checker\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Comprobador de marcas.<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tips\"><strong>5 consejos eficaces para aumentar la visibilidad social<\/strong><\/h2>\n\n\n\n<p>Ahora que hemos cubierto los <a href=\"https:\/\/brand24.com\/blog\/es\/metricas-de-las-redes-sociales\/\">m\u00e9tricas de las redes sociales<\/a> para seguir la visibilidad de su marca, pasemos a algunas estrategias pr\u00e1cticas.&nbsp;<\/p>\n\n\n\n<p>Aqu\u00ed tienes cinco sencillos consejos para que tu marca brille en las plataformas sociales.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Consejo 1: Optimizar para SEO<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Aseg\u00farese de que su contenido es compatible con los motores de b\u00fasqueda para aumentar la visibilidad en las b\u00fasquedas org\u00e1nicas.<\/li>\n\n\n\n<li>Recuerde que el SEO no consiste \u00fanicamente en rellenar palabras clave. Debe combinar una imagen de marca coherente con un mensaje que se ajuste de forma natural a las b\u00fasquedas del p\u00fablico.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"726\" height=\"500\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/social-visibility-seo.png\" alt=\"Optimizar las redes sociales para el SEO: TikTok\" class=\"wp-image-165135\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/social-visibility-seo.png 726w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/social-visibility-seo-300x207.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/social-visibility-seo-231x159.png 231w\" sizes=\"auto, (max-width: 726px) 100vw, 726px\" \/><figcaption class=\"wp-element-caption\">Optimizar las redes sociales para el SEO: TikTok<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Consejo 2: Invierta en marketing de contenidos<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cree contenidos atractivos y valiosos que resuenen entre su audiencia.<\/li>\n\n\n\n<li>Los contenidos atractivos hacen que su p\u00fablico regrese y les anima a interactuar m\u00e1s profundamente con su marca.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"939\" height=\"500\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/social-visibility-engaging-content.png\" alt=\"Contenidos atractivos e interactivos en las redes sociales.\" class=\"wp-image-165136\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/social-visibility-engaging-content.png 939w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/social-visibility-engaging-content-750x400.png 750w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/social-visibility-engaging-content-300x160.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/social-visibility-engaging-content-248x132.png 248w\" sizes=\"auto, (max-width: 939px) 100vw, 939px\" \/><figcaption class=\"wp-element-caption\">Contenidos atractivos e interactivos en las redes sociales.<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Conozca a su p\u00fablico<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=194\" class=\"acf-simple-cta__btn\" target=\"\">Iniciar prueba<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Consejo 3: Inicie una campa\u00f1a de concienciaci\u00f3n sobre la marca<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Utilice campa\u00f1as espec\u00edficas para presentar su marca a nuevos p\u00fablicos.<\/li>\n\n\n\n<li>Estas campa\u00f1as deben centrarse en los principales valores y puntos fuertes de su empresa, utilizando narraciones convincentes para conectar emocionalmente con los clientes potenciales.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"333\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/social-visibility-campaign.png\" alt=\"Crear conciencia de marca en las redes sociales.\" class=\"wp-image-165137\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/social-visibility-campaign.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/social-visibility-campaign-300x100.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/social-visibility-campaign-248x83.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\">Crear conciencia de marca en las redes sociales.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Consejo 4: Comprom\u00e9tase con su comunidad<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Responda a los comentarios y menciones para fomentar una relaci\u00f3n s\u00f3lida con su p\u00fablico.<\/li>\n\n\n\n<li>La gesti\u00f3n de las redes sociales no consiste s\u00f3lo en publicar. Debes interactuar con tu comunidad para fidelizar a tu p\u00fablico.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"312\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/social-visibility-community.png\" alt=\"Comprometerse con la comunidad en las redes sociales.\" class=\"wp-image-165138\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/social-visibility-community.png 1000w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/social-visibility-community-300x94.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/social-visibility-community-248x77.png 248w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\">Comprometerse con la comunidad en las redes sociales.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Consejo 5: Colabora con personas influyentes<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Elige a personas influyentes cuyos seguidores coincidan con tu p\u00fablico objetivo y cuyos valores reflejen la \u00e9tica de tu marca.<\/li>\n\n\n\n<li>Los influencers pueden presentar tu marca a sus seguidores con autenticidad y confianza. Aprovechando su credibilidad, pueden impulsar el perfil de tu marca.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a492ed3981ca&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a492ed3981ca\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"721\" height=\"500\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/brand24.com\/blog\/wp-content\/uploads\/2024\/05\/social-visibility-influencers.png\" alt=\"Colaboraciones con personas influyentes en las redes sociales.\" class=\"wp-image-165139\" srcset=\"https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/social-visibility-influencers.png 721w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/social-visibility-influencers-300x208.png 300w, https:\/\/brand24.com\/blog\/app\/uploads\/2024\/05\/social-visibility-influencers-229x159.png 229w\" sizes=\"auto, (max-width: 721px) 100vw, 721px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Colaboraciones con personas influyentes en las redes sociales.<\/figcaption><\/figure>\n\n\n\n<div class=\"acf-simple-cta acf-simple-cta--default acf-simple-cta--no-icon\">\n    <div class=\"acf-simple-cta__wrapper\">\n        <div class=\"acf-simple-cta__row\">\n            <div class=\"acf-simple-cta__content\">\n                                                    <div class=\"acf-simple-cta__title\">Encuentre a las personas m\u00e1s influyentes de su sector.<\/div>\n                            <\/div>\n                            <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=194\" class=\"acf-simple-cta__btn\" target=\"\">Iniciar prueba<\/a>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><strong>Conclusi\u00f3n<\/strong><\/h2>\n\n\n\n<p>Dominar la visibilidad en las redes sociales es m\u00e1s que una tendencia. Es necesario en el mundo digital actual.&nbsp;<\/p>\n\n\n\n<p>Empieza por hacer un seguimiento del alcance y las menciones de tu marca para ver en qu\u00e9 punto te encuentras y comparar tus resultados.&nbsp;<\/p>\n\n\n\n<p>S\u00e9 que parece mucho, pero s\u00f3lo a primera vista.<\/p>\n\n\n\n<p>Deber\u00edas dar el paso, explorar las plataformas y poner en pr\u00e1ctica mis consejos de uno en uno.<\/p>\n\n\n\n<p><strong>Reflexiones finales:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>La visibilidad social no consiste s\u00f3lo en ser visto, sino en tener un impacto significativo.<\/li>\n\n\n\n<li>Las herramientas adecuadas, como Brand24, pueden transformar datos abrumadores en un camino claro hacia adelante.<\/li>\n\n\n\n<li>Combinar m\u00e9tricas s\u00f3lidas con estrategias creativas es el secreto para disparar la presencia en l\u00ednea de su marca.<\/li>\n<\/ol>\n\n\n\n<p>\u00bfListo para ver estos cambios en acci\u00f3n? <a href=\"https:\/\/app.brand24.com\/user\/register-account\/?custom_form=194\" title=\"Reg\u00edstrate para probar Brand24\">Reg\u00edstrate para probar Brand24<\/a> y ver\u00e1s c\u00f3mo aumenta tu visibilidad social.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00a1Aprende a medir y aumentar la visibilidad social de tu marca! Obt\u00e9n una ventaja competitiva con consejos y m\u00e9tricas esenciales. <\/p>","protected":false},"author":82,"featured_media":165147,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4148],"tags":[],"class_list":["post-165120","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics-and-reporting"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"Learn to measure and boost your brand&#039;s social visibility! 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